New Business Books from IBM Press
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Reaching The Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints by John Ricketts
Managing services is extremely challenging, and traditional “industrial” management techniques are no longer adequate. In Reaching the Goal, Dr. John Arthur Ricketts presents a breakthrough management approach that embraces what makes services different: their diversity, complexity, and unique distribution methods. Ricketts draws on Eli Goldratt’s Theory of Constraints (TOC), one of this generation’s most successful management meth
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran
For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly! In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement. You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results.
The links above go to amazon.com where excellent discounts are offered. The books may also be purchased at other bookstores / websites. For IBM employees, you may want to look at these sites:
IBM Learning Bookstore
IBM Learning Website with a link to Books 24x7
Both of these books are brand new, so be one of the first to read them and to comment on them. Word of mouth feedback drives the sales of books and can help make them best-sellers.