THE CHIEF EXECUTIVE CUSTOMER IS REDEFINING COMMERCE Meet your new boss. It’s your customer. Whether you are in B2B or B2C or B2E,
the customer is in charge and has high expectations. What do they want? Respect.
Customers expect organizations to respect their time, their preferences, their
values, their privacy. Leaders treat customers as individuals, and engage with
them in a way that delivers an exceptional customer experience – at every
touchpoint. To do so requires insight, innovation and a system of engagement –
and connecting... [More]