Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
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Check out this cool article written by my friend and colleague -- Michael Liebow!
In this article, Michael outlines how we at IBM have recently examined several leading-edge SOA projects covering 11 different industries that in one way or another exhibited the recognizable pattern of consequences and benefits that the most acute observers predicted for SOA. Michael stresses that any good business strategy involves flexibility, and since SOA liberates the full potential of IT by making it modular and more flexible, it is at the enabling core of that strategy. No matter the size of your customer’s business, if they aren’t thinking about how to do SOA today, their competition is - maybe not their largest competitor now, but their future industry leader. Read Michael’s full article in this issue of the SOA Newsletter, as well as several other recent articles on SOA.
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
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Well, I haven't communicated in a while....getting a rest over the holidays and then of course, being slammed upon my return with 2007 planning.
I wanted to catch up with a few blogs on some hot news.
To focus on SOA, yes SOA again!, we are having a powerful event called IBM Impact 2007 – May 20 – 25, Orlando. We expect to have over 4000 attendees....and will have about 100 customer speakers. If you'd like to be one, let me know!
We will have 3 tracks ... one for Technical, one for Business and one for CXOs that is sort of a combo view.
Mark Burnett, creator of "The Apprentice" and "Survivor”; Carol Baroudi, co-author of SOA for Dummies; Steve Mills, SVP of IBM Software Group, and the GM of WebSphere and many more innovators will be there speaking!
And don't forget the fun ... there will be lots of networking opportunities (maybe I can even meet some of you guys in person!!!)
Registration is now open!
Enroll me now [Read More]
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I know you 'speak the language of SOA' very well .... and so I wanted to give you a sneak preview of my new book "The New Language of Business: SOA and Web 2.0" available this week. It was one of my top 100 things that I wanted to do in life...write a book!!! This one I think is cool as I actually got to profile successful SOA projects at more than 40 companies around the world... big companies like Sprint, Pep Boys, the U.S. Open, People’s Bank of China... and smaller ones that are really pushing the envelope with SOA.
Here's a digital sampler Chapter View for you to check out - let me know what you think![Read More]
OK! So IBM made some major SOA announcements this week!
The first one is around the business value IBM's customers are seeing in the marketplace! Customers are looking to break out of verticalized pillars and drive innovation and flexibility into their businesses. The recent deep dive study by the Institute for Business Value confirms that customers are achieving hard, measurable value from their SOA projects. While 97% of surveyed customers justified undertaking their SOA projects based on cost reduction after they initiated their projects, 100% of them saw increases in flexibility and 51% saw measurable revenue increases attributable to the projects.
The second announcement is about how easy and perscriptive we are making it to "GET STARTED". The announcements today are about making it easier to achieve real business value with SOA. These announcements follow the earlier announcements we made in April of a set of SOA entry points to help businesses get started with SOA. Now, with the marketing moving past that early adoption stage, we have seen a focus on ensuring that customers can build upon the lessons they’ve learned for greater business value. This is a unified IBM is leading the way, teaming with virtually every part of the company to help customers achieve higher value SOA with initiatives such as Business Services and Business Process Management enabled by SOA. We combine all our strengths to help our customers support these projects through Infrastructure and Management for SOA and help ensure successful projects with proper SOA Governance.
And the third area is around the market momentum in this space we've seen! Wintergreen just last month an independent report from Wintergreen Research (“SOA Market Opportunity, Market Forecast and Market Strategies: 2006-2012”) and found that IBM is the overwhelming leader in SOA, with 46 percent market share (up 12% ), more than three times the market share of the next closest vendor.
As Dwight Davis, lead analyst for OvumSummit, wrote in another recent report, IBM is "currently setting a SOA bar that other vendors will struggle to clear."[Read More]
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SOASOA 060000JRQN Tags:  business_process_mgmt service_registry service_component_arch composite_apps 887 Views
A lot of discussions have occured around semantics for SOA. Any thoughts on these definitions for SOA "terms"..
Service – a repeatable business task represented by a software module deployed on network accessible platforms provided by the service provider. Its interface is described by a service description. It exists to be invoked by or to interact with a service requestor. It may also function as a requestor.
Service Orientation – an approach to integrate business tasks as loosely coupled, linked services
Service Oriented Architecture –An architectural style of the structure of a software system in terms of its components and the services they provide, without regard for the underlying implementation of these components, services and connections between components
Composite application - a set of related & integrated services that support a business process built on an SOA
Components - Definition of a modular unit of functionality, accessed through one or more interfaces. A component may be composed of other components, but a component is not necessarily a service.
Service Component Architecture (SCA) - a set of specifications which describe a model for building applications and systems using a Service-Oriented Architecture. SCA extends and complements prior approaches to implementing services, and SCA builds on open standards such as Web services.
Business Process Management - Covers the full range of application-to-application, inter-application, workflow and person-to-person process management, including process design, automation, management, and continuous improvement.
Service Registry - a searchable registry of service descriptions where service providers may publish their service descriptions. Service requestors may find services and obtain binding information (in the service descriptions) for services during development for static binding or during execution for dynamic binding.[Read More]
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Ultramatics is the winner for our WebSphere SOA Beacon Award. The Beacon award is a huge honor for our partners!
First let me tell you a little bit about Ultramatics. They are headquartered in Tampa, Florida. Their mission is to deliver vertical domain solutions in the areas of Healthcare, Transportation, Banking, and Telecom. They focus on SOA deployments with a set of templates that are a best practice in the industry. They have many marquis accounts like The Home Depot, Starwood Hotels, Trustmark Bank, Colonial Bank, and Blue Cross Blue Shield of Florida. I have worked many times with their President and CEO, Saru Seshadri, who is a true visionary!
For the Beacon Award, they featured Crowley Maritime Corporation, a global provider of maritime services. Crowley needed to reposition its business operations to meet the challenges of its second century of operations -- including reducing operating costs; increasing profits and ROI of existing routes/platforms; and addressing legacy application modernization Integration of existing disparate systems from acquisitions creating multiple tracking, pricing and servicing process
The SOA solution implemented by Ultramatics included a lot of IBM's leading edge technology include WebSphere Process Server.
Benefits:• $15,000 saving per integration interface; anticipated $225,000 savings over previous practices • Application delivery time and costs were immediately cut in half • Enterprise specific standards and effective SOA governance led to significant operational efficiencies and productivity improvements • Errors and omissions reduced • Creation and exposure of services called for by applications within SOA leveraged for every new application rollout • Technology simplification, application modernization as a result of reusing legacy assets rather than replacement
Wow! What a great customer and partner reference!
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Green efforts can be helped by SOA? Yep. I had a customer really hammer this one home. This large retailer had previously optimized their processes for efficiency and effectiveness. Now they are looking at how they make their processes greener.... BPM enabled by SOA can help them optimize their processes for Green!
That is why we want to elevate the conversation on Green beyond the datacenter!
James Governor and Gerry Cuomo -- 2 of my favorite people -- will be there to host the event! Gerry will give the keynote address, and then James Governor will lead the sessions. James is co-founder and principal analyst of RedMonk and author of the Greenmonk.net blog, a community dedicated to the use of open source and social software to improve the environment and encourage good behaviors. Sample discussions at the previous Energy Camp included 'Best Practices For Equating "Green IT" to Cost Savings,' 'Are Companies Ready to Consider Some 'Crazy' Ideas to Improve Data Center Energy Efficiency?,' 'Best Practices for Recycling and Refurbing Electronics,' and more!
Please check it out here!
I am sitting here at the US Open at what ESPN calls the best day of tennis at the US Open yet! We are hosting a set of customers here at the IBM suite (yes,this is the way to see tennis!) I got to see 2 unseeded men's double teams, Martina Navratilova with her double partner Petrova and tonight is Federer and Blake. It was a great day, great sun, and perfect games. Funny, I went shopping for my mother in law and saw Lauren and Lacoste and other name brands selling cool US Open logoed wear. Interesting how things have changed!
Now why I am here besides the tennis and weather? Well, of course, SOA is behind the US Open!! How?
Well, IBM has been the US Tennis Association’s official IT partner since 1990 because it can do things like support the 27 million visits that came from all around the world to the US Open’s web site for live scores in 2005.
Thumbnail sketch of how score updates happen: Umpires officiating each of the US Open matches hold a device in their hands that they use to keep score. All these devices feed into a database which holds all the scores from all the matches. From there, the constantly changing score information is fed to servers that can be accessed by people like you and me through the US Open web site.When score updates are sent to the Web servers, they begin their journey in a format that is incompatible for use by the Web servers. IBM uses WebSphere software to transform messages in-flight between one protocol and another so that when the message arrives, it’s usable.
All this takes place without ever altering or touching the source information. This WebSphere software has the ability to transform the messages into dozens of different formats simultaneously so that the same information can be used by many different kinds of consumers at the same time. Score information is less than 7 seconds old by the time it reaches computer screens and it reaches tens of thousands of users simultaneously.
US Open achieves outstanding flexibility by accomplishing the repeatable business tasks that make up its scoreboard processes with modular, interchangeable software services. This is a hallmark of SOA.When a match begins or ends, when a game is won, or when a point is scored, these are examples of “events”. SOA from IBM gives US Open the ability to sense and detect events such as these and trigger an appropriate reaction or response with is based on business rules.
Without the flexibility that comes from SOA, US Open would have had to custom-code the system and then suffer the cost, risk, and expense of re-coding it every time they wanted to make a change. The US Open Web site’s volume of traffic spikes to 50 times its annual average during the tournament and then falls back to a trickle during the off season. The infrastructure to support this massive jolt relies on a concept called “virtualization” which allows US Open to handle huge loads without having to over-invest in a bloated infrastructure that sits idle in the middle of winter.
Check it out!! US Open Site!!
This stuff is so very cool!!!!
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I am here at the Gartner IT Expo which is always held in Orlando Florida. Yesterday we unveiled our newest SOA announcements for BPM. Jim Hanley, from Harley .
Jim Haney, their CIO and biggest buyer of Harley's clothesline, outlined his challenges as a fairly new executive at Harley! His challenges were around the business challenges...his business needed to steamline their key business processes, provide quicker access to information, and basically make it easy to do business with. This sounds very simliar to alot of customers that I talk with daily! And simliar to the CIO conference where the challenge to CIOs was to become more linked to the business and become Chief Innovation Officiers!
Using the SOA approach, Jim has seen some amazing results at Harley -- one of my favorite brands! He was able to present a “business process” lens to his users, provide more business flexibility through loosely coupled integration, and lowered his costs through faster delivery of capabilities through reuse and common process component.
His closing top 3 points were....Run the IT like a business, Protect the Brand and Instill trust………AND……Invest in your people....
This is similar to Gartner's keynote and focus on people. Interesting way to kick off the conference...Discussion occured around...Aging baby boomers that must nurture next generation.. VERSATILISTS.. multi talented professionals who will likely not be the same mix as the people around the table today. The impact of Geographic diversification (offshore outsourcing)...etc
The bottom line....Accept the VERSATILISTS .. change focus & culture of your IT organization… REPROGRAM THE IT CULTURE!
Identify what kills ideas stone dead… We tried that didn’t work Consultant speak I could have done that in cobol..
Well, that's enough for now!
SOASOA 060000JRQN Tags:  business_partners soa_business_catalog soa_business_value_assess... 848 Views
I just arrived in last night from Vegas where we had our major SOA announcements for Partners. While I used my scooter to voom around (remember I have a broken ankle!), we received very good response to the announcements -- over 42 press articles, some great analyst feedback and the best, is the partner community! Here are just a few of my favorites.
"No vendor is in a better position to make SOA a reality for customers than IBM. The breadth of their offering and depth of their SOA expertise are driving this market. The value they are providing to partners who are working with IBM to capture the opportunity that SOA represents makes the IBM partnership value proposition a no-brainer." -- Jason Bloomberg, Senior Analyst, ZapThink LLC
"IBM has made an extraordinary investment in the success of its advanced SOA partners." Judith Hurwitz, President, Hurwitz & Associates
"Business partners who add their experience and skills to IBM’s technical expertise and market power should find the SOA opportunity nearly unlimited. I’m particularly impressed that firms can have a substantial look with no commitment before choosing how much of their resources they’ll engage in return for IBM’s considerable offerings. " Amy Wohl, Wohl Associates
So what did we announce?
1) Early enablement for HOT SOA products like DB2 Viper and WebSphere Service Registry and Repository.
2) Tools to demonstrate real value .... SOA Busines Central Catalog and the SOA Business Value Assessment tool!This tool is super! Its outcomes are best practice models, a business case, and a propsed architecture based on SOA maturity level. The ROI is crucial -- IDC and others say that ROI is the cricial input into the customer process.
3) The new Zero Barrier to SOA.....without registration redbooks, development assistance, etc Just go here!
Also we added SOA sales connection to link partners into our Sales process!!
So much power for the partners who are critical for the success of Customers!
Talk to you soon! 8 days until cast comes off![Read More]
Yesterday I had a super experience being interviewed on the radio (yes, a live radio show!) on VoiceAmerica with Dave Sasson about SOA (what else!). Dave is not only a super cool radio personality but a CTO as well. He set up a "dialogue" with me on SOA....how to get started, lessons learned, case studies and much more. It was a fun experience and I've already gotten lots of good notes from listeners across the US!
The replay is available at: Listen now
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
Hey Gang! We just pre-announced 2 major announcements before IMPACT -- both around SOA-enabled Clouds!
Our strategy is to enable organizations to create middleware and application clouds in the enterprise. Cloud services can be either private, on premises services or they can be public, externally hosted, such as Amazon’s EC2 cloud service. Using public clouds is a cost-effective way for companies to acquire temporary infrastructure to develop or test applications, while still running their mission-critical function in their private cloud.
So here are our SOA-enabled Cloud announcements!!
First, IBM WebSphere Cloudburst! It is new hardware appliance that provides access to software virtual images and patterns that can be used as-is or easily customized, and then securely deployed, managed and maintained in a private cloud. The initial release is targeted for private or on-premise cloud computing environments, as well as hosted public clouds and software-as-a-service environments, to simplify and standardize repeated deployments.
IBM WebSphere Application Server Hypervisor Edition is a version of IBM WebSphere Application Server software optimized to run in a virtualized hardware server environment, such as VMware, and comes preloaded in WebSphere CloudBurst.
Based on initial IBM projections, this test cloud environment can save clients as much as 50 to 75 percent on capital and licensing expenses and as much as 30 to 50 percent on operating and labor costs through automated provisioning and configuration of virtualized test resources. Additionally, these services can improve quality by reducing defects from faulty configurations and poor modeling by as much as 15 to 30 percent.
2. Public Cloud: IBM BPM BlueWorks - Available at IMPACTIBM BPM BlueWorks is a key cloud-based tool to help businesses develop the smart skills to create and deploy dynamic processes. It is the world’s first business community that lets users model processes in the cloud and create business strategies. We are also making our software available in Amazon’s EC2.
BPM BlueWorks provides tailored content to increase understanding around how BPM can drive business improvement. Hosted business design tools allow businesses to explicitly map out goals, capabilities, tasks, and business measures to identify underlying processes and improvement opportunities. Businesses can speed the development of expertise through collaboration by leveraging insight from the community, and accessing shared process maps. Finally, BPM BlueWorks provides an easy on-ramp to BPM, allowing businesses to find, study, and extend process maps – and ultimately deploy them as working processes in their business.
If you are coming to IMPACT, you can see both of these great announcements[Read More]
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Today is a very exciting day as we announced our acquisition of Webify. To me, this announcement has a few key elements.
1) We acquired Webify for its market leading industry-focused SOA software, industry content, industry accelerators and services. 2) Webify products accelerate the delivery of SOA composite business applications based on pre-built, customizable SOA assets, semantic models and dynamic run-time. 3) We will use Webify products to enable customers to more quickly and flexibly create SOA applications that can be composed primarily from existing assets. 4) Webify complements and extends IBM’s SOA software portfolio, focusing on WebSphere Process Server, and WebSphere Service Registry and Repository.
The number of press stories is multiplying!!! Over 35 stories to date.
Early press has been very favorable. At this early hour, articles have been written in already in the Reuters, the Wall Street Journal, BusinessWeek, CNET news, varBusiness and many other publications around the world.
I'd love to know your thoughts on this acquisition.....here is where you can learn more! Click here to learn more!!! [Read More]