Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
Mobitel chose IBM and BPM powered by SOA to better align business and IT. Meet this IBM IMPACT speaker in Vegas next month to learn more about their SOA and BPM journey!
I had the pleasure of talking to our customer, Boštjan Robežnik, Director of IT at Mobitel and gleaning some great insights on their BPM and SOA journey. Mobitel is a mid-sized company which develops its own innovative mobile solutions in accordance with the needs of the Slovenian market and users’ demands. http://www.mobitel.si/english.aspx
Sandy: Why did you choose IBM software? Boštjan Robežnik: I think IBM was actually a little bit different compared to other vendors. We did quite a deep analysis of the market at that time. So the conclusion was that IBM offers--could offer to us the solution which would really help us to achieve the goals, yeah? One of the big differentiator was Telco Industry Content Pack and WebSphere Business Service Fabric. This was really something not found by other vendors. One of the goals of SOA project was the fast rollout of the standardized--industry standard business processes and data objects, and this is something which is a part of the Telco Industry Content Pack. And this is also something which is not found by other vendors as such. And WebSphere Business Services Fabric gives us a possibility to dynamically select the service based on the policy. This is also a unique feature.
Sandy: Why did you chose the Smart SOA path? Boštjan Robežnik: SOA is a clear must in the future. Also, based on the research--resources of Gartner, for example, this is something which is not hype anymore. This is something you have to adopt in order to have a clean IT. For me it means that I have a really good way how to orchestrate the whole IT landscape, all the application into the single business support system. It gives me a lot of flexibility. So I think that it is really a right decision for IBM. And for me, in the moment, IBM is really a top provider of SOA.
Sandy: How has BPM powered by Smart SOA helped you better align business and IT?
Boštjan Robežnik: Typically business and IT, of course, are quite two different worlds and SOA and Telco Industry Content Pack and WebSphere Business Service Fabric, it really gives a good bridge between those two different worlds. So business typically--of course, they know very well the business processes, they know how they would optimize them. IT, of course, they should have a capability to fulfill the needs of the business people and of the market as such. So by introducing WebSphere Business Modeler to the business people, we actually introduce a bridge between those two different worlds. So by using the Modeler, the business people have actually a communication way with IT how to communicate with IT varied ideas how the business processes should look like. So this is, for me, one of the really important tools. It is definitely a bridge between those two different worlds. On the other hand, we introduced with WebSphere Business Monitor to the business people a tool which could be used by them to improve agility of the company, because now they can measure our human tasks, they can measure our different KPIs. And, of course, this is then bidirectional communication between IT and business units, and it really gives us a better agility on the market.
Sandy: How does "the business" benefit from BPM powered by Smart SOA and the Telco Industry Content Pack? Boštjan Robežnik: Business organization sees different benefits. Of course, one of the major benefits is the possibility to monitor in the production environment the whole business process, to measure the KPIs, to have a chance to modify the business processes. And on the other hand, they see a better agility of the IT systems as such, because IT is responsible to deliver products, it's responsible to deliver new services. This architecture is cleaner, it's easier than to maintain, the governance was introduced, and everything together gives the benefits to business units, to company as such.
Sandy: What has been your experience working with IBM? Boštjan Robežnik: With IBM, since start of the project, we worked hand in hand and it was a kind of joint cooperation, and both parties--we had the full commitment to succeed with that project. Since the start of the project, IBM actually invested a lot into Mobitel with their valuable knowledge, with their experts which helped us onsite, and that was actually crucial for the success of the project, and also for the project completion.
Sandy: We are thrilled that you will be speaking next month at IMPACT 2009 in Vegas . Anything you would like to share? Boštjan Robežnik: I am really excited and looking forward to sharing our experience with you and other IT experts. For me, it will definitely be the most thrilling event ever.
Thank you for sharing your insights and I am looking forward to seeing you at IBM Impact 2009 in Vegas next month. For more information on Mobitel, please do visit http://www.mobitel.si/english.aspx[Read More]
Today was truly an incredible day at IMPACT! I arrived this morning at the MGM Boxing Arena to learn that we had 6,000 people in attendance at the conference. This morning's session was a chance for us to connect with our customers, partners, analysts and press. It's hard to believe that this is only the second annual IMPACT conference. The sheer volume of customers has grown by nearly 50 percent in the past year. Indeed, interest in SOA among companies of all sizes in all industries continues to rise at an increasingly rapid pace.
I want to share with all of you, some of the exciting news we talked about today.
Here's a quick summary with links to more information:
Please join us on the Network and share you thoughts & experiences.
And don't forget to join this week's SOA JAM. We want to hear from you!
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Recently, Forrester Research published a telling report on SOA Adoption. According to Forrester's latest survey data, "the IT industry is continuing its strong adoption of service-oriented architecture (SOA)." And satisfaction with SOA implementations continues to run high. Why? Because SOA continues to help businesses solve real business problems.
IBM's IMPACT conference offers the proof of the Forrester data. Check out the number of customer speakers that will be there to talk about their SOA implementations. This is one of the conference highlights that is truly superior.
The list of companies is right out of the Fortune 500: Aetna, AllState, Bank of America, Countrywide, Harley Davidson and more. Its a rare opportunity to hear actual customer case studies and SOA best practices.
And there's more...
And just for fun...
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The Smart SOA(TM) approach is our theme for IMPACT 2008!!
A Smart SOA(TM) approach is leveraging our over 5700 customers' experiences. Smart SOA allows customers to meet the requirements of tomorrow’s advanced deployments without un-doing their current projects. Smart SOA demands that we apply the principles of simplicity and robustness at every stage of sophistication. Through the flexibility that optimizing their service oriented architecture (SOA) can deliver— a smart approach to SOA—companies are changing their businesses and seizing new opportunities for growth.Read More]
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I have been working non stop on IMPACT 2008! We are getting ready for 6,000 of you to come learn, network, and have some fun!
Why is it so cool? A must come event! Check this out!! http://www.youtube.com/watch?v=txJz-gR-3go
First there are No Chart Zones, Stump the Architect, certifications, and more.
Second, there are over 500 classes available for you to deepen your technical skill. Just for SOA enabled by Web 2.0, here is what we have in place! The Web 2.0 roadmap highlights how IBM products and open source initiatives can enable Web 2.0 innovations in the enterprise. The Web 2.0 curriculum at IMPACT 2008 has sessions designed to help architects identify how the cultural and technical components of Web 2.0 are likely to affect their organizations, as well as how to use existing and new technologies to support them. In addition, application developers can select from a number of sessions, from entry level through advanced, on ways to weave Web 2.0 technologies like REST, AJAX, Feeds, Assembly, JSON/XML and other technologies into your software applications. Learn how to build and deploy applications on the Web quickly by participating in our hands-on labs using IBM tools. Take the opportunity to see how rapid development and service reuse can help your enterprise stay one step ahead in a rapidly changing global marketplace. Please join IBM Distinguished Engineers Marc-Thomas Schmidt, Jerry Cuomo, Kyle Brown, Jason McGee, and Rob Will and a host of leaders from across the IBM labs to learn about our Web 2.0 strategy.
Web 2.0 Roadmap
And Finally, we have great IBMers for you to meet and greet like Rob High, Jerry Cuomo, Craig Hayman!!!!
I hope to see you there!
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We've just completed some preview videos of IMPACT speaking sessions that I wanted to share!
The videos really give you a flavor of the event. We have three outstanding IBM technical experts talking about their upcoming sessions at IBM's IMPACT 2008 :
You can view all the IMPACT videos on YouTube IMPACT TV.
To learn more about IMPACT sessions, click here.
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IMPACT 2008: Get Ready!
Hey! I am just too excited about our latest news on Impact 2008. Guys, this is an event you won't want to miss.
We have added more of everything to make this the #1 SOA and WebSphere education event. More customer speakers (220 so far)! More technical certifications (29). More labs (31). More meet-the-experts sessions. More fun!
What's really unique about Impact is it delivers targeted education to ALL members of your team -- technical and business, developers and architects, staffers and execs. In fact, with the help of customers and Business Partners we're delivering more than 500 sessions across four role-based tracks: Technical, IT Executive, Business Executive, and Alignment of Business & IT. Plus, a fifth track just on SOA Customer Feedback.
We've really "upped the ante" on technical education this year. Technical attendees will be able to tap a powerful education network! More than 350 unique technical sessions, from novice to true black-belt -- real "double-black diamond" kind of stuff. 29 technical certifications. A cool no-charts-zone with meet-the-architects and open labs. And we are really emphasizing community networking with always-open Tech Zone lounges, special members-only Global WebSphere Community sessions, and lots more.
Dynamic Keynote Speakers
Our dynamic keynote speakers are going to get you focused on "innovation."
Plus you'll hear keynotes from IBM senior executives: Steve Mills ,Robert LeBlancTom Rosamilia, Al Zollar, Mike Rhodin, Steve Solazzzo, and others.
And we're just about sold out of sponsorships for the Solution Center which means you will have access to an awesome array of IBM and Business Partner SOA solutions. The team has put together great deals on Impact registration -- valuable education incentives, a team discount where you register 10 people from the same company and get the 11th free, and GWC members get a special conference rate.
We want you in Las Vegas for Impact 2008. Be sure to register today! Click here to register.
I look forward to seeing you at Impact 2008, April 6-11 in Las Vegas at the MGM Grand Hotel![Read More]
Happy SOA New Year!!! Another fun SOA case study ! What is SOA? The most common analogy used to describe SOA is that of building blocks. Imagine standing side-by-side a toy car, and one built using Lego® blocks. The toy car represents a traditional IT application, and the one built of blocks represents an assembled application using SOA services. Both have the same basic function, but the car built of blocks can be easily modified – or even re-assembled into something completely different such as a toy airplane. An SOA Example: HousingMaps.com A good example of a composite SOA-driven application is HousingMaps.com. This consumer facing web application takes information from Craigslist about houses for rent or for sale and merges it with location data from Google Maps. The result for users is a location-based view of all the properties for rent or sale within a specific geography. Users can click on any spot in the map to see the detailed property listing from Craigslist. The application works because both Craigslist and Google chose to expose portions of their applications as services using standard protocols. If their respective applications were completely self-contained in the model of traditional IT applications, then the only way to achieve HousingMaps functionality would be to write an entirely new application from scratch![Read More]
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I just finished my final business trip of the year...with the SOA Consortium! The SOA Consortium has grown from 11 members to 81 members this year. Richard Soley, the Executive Director of the SOA Consortium, shared that the Consortium has the fastest first year growth on any user group he has been involved with in 18 years of user community experience!!! IBM was one of the founding sponsors of the SOA Consortium. As a vendor neutral organization, the Consortium is an SOA advocacy group comprised of end users, service providers, and technology vendors, committed to helping the Global 1000, major government agencies and mid-market businesses successfully adopt SOA by 2010. This is not about Standards. This is about the evangelism of SOA in the marketplace and ensuring that companies the right level of help to be successful. This year the SOA Consortium has achieved a number of successes: 1. Conducted CIO Executive Summits in New York, San Francisco, Brussels and Jacksonville, and produced a whitepaper and webcast with the findings from the New York and San Francisco Summits. 2. Collected and published a set of over 20 customer case studies submitted by members that have been widely circulated showing the business value of moving to SOA 3. Recruited client members from companies and the US Government, including Wells Fargo, Kohl's, Avis Budget and the US Army, in addition to having analyst members such as Hurwitz and Associates 4. Produced webcasts and podcasts on the topics of 'Executive Insights on SOA Adoption', 'SOA Governance', 'SOA/BPM Relationship', 'Enterprise Architecture of the Future', and 'CIO SOA Concerns' 5. SOA Consortium moderated and staffed 4 panels at key Gartner events as well as having booths in the Gartner showcase areas, and have been invited to even more Gartner events in 2008, due to 2007 success 6. SOA Consortium produced over 10 well received and often blogged deliverables and press releases, all of which list IBM as a founding sponsor IBM has had a significant influence on the organization as one of the four founding sponsors with actions such as co-leading and driving one of the three Consortium sub-groups (Executive Suite SOA), which produced the highly regarded and downloaded set of customer SOA case studies Here are the podcasts....! Take a listen! Live from the SOA Consortium - Sandy Carter of IBM Live from the SOA Consortium - CIO SOA Concerns [Read More]
Thu, Dec 13, 2007
Is Santa the Original SOA Architect?
Posted by: Sandy Carter IBM in Soapbox
It’s the most wonderful yet hectic time of the year as consumers vie for mall parking spaces and also spend their precious lunch hours shopping online. Meanwhile, vendors are busy carefully managing and monitoring inventory and their supplier relationships to ensure their goods are delivered to stores and homes on time. Of course, an SOA could help these vendors streamline, integrate and manage their various CRM, ERP and SCM applications. Ideally, this integration through the SOA would help ensure that customers are satisfied and retailers have a successful holiday season. For many retailers, however, it’s not an easy task to oversee the manufacturing and timely delivery of goods in a highly competitive, global marketplace – all during a finite period of time. With this in mind, perhaps we could all learn some important lessons about building a service oriented architecture by taking a closer look at one of the first and most successful SOA projects. This project is representative of a Smart SOA strategy, is based in the North Pole and was initiated by Santa Claus to better manage his workshop. Here are 10 reasons why Santa's SOA is exemplary:
1. Global: the infrastructure follows the sun in order to deliver goods to its client base in a timely manner.
2. Cross-company effort: the SOA bridges the gap between the executive office (Santa) and staff (elves) to execute on common goals.
3. BPM support: has built in business process management (BPM) capabilities to streamline and ensure consistency of toy manufacturing and distribution.
4. Flexibility: enables The Workshop to easily anticipate and respond to sudden spikes in end-of-year activity without resulting in any hiccups in workflow.
5. Reusability: the SOA takes advantage of reusable services so that employees can accommodate consistent customer requests (dolls, teddy bears) as well as easily manage and integrate new requests (Wii, DVD player) using the same, proven best practices.
6. Standards-based: enables Santa to protect existing investments such as the home-grown shipping and distribution application while allowing the infrastructure to integrate the latest CRM tools to manage a client base that completely turns over every few years.
7. Unified communications: supports UC by integrating and identifying the individual letters delivered via various communications methods such as email, traditional postal carriers, in person requests delivered to Santa’s helpers in the mall, and inquiries sent via Santa’s website. Additionally, the SOA infrastructure will be able to support future demands for text, instant messaging, and click-to-call capabilities.
8. Security: ensures the protection and sharing of confidential information including the list of who's naughty and who's nice.
9. Competitive advantage: consistent and timely delivery of requested toys has resulted in a satisfied customer base and a dominant market position.
10. Everybody knows that SANTA is an acronym for the North Pole's SOA approach: Strategic Architecture, Not Tactical Achievements. Not only has Santa mastered the creation of a successful SOA, he’s also the ideal employee because he gets the job done, is a well respected leader with longevity and experience, and is satisfied with a cookies and milk end-of-year bonus.[Read More]
Hey Gang! I am here in Asia Pacific. I have been to Japan, Korea and am now in China. I love Asia -- the people, the food, the culture! One thing that I learned in Asia many moons ago, was the game. Gaming is very big here. It is the way people play, relax and learn. To that end, we announced here in Asia the introduction of learning SOA and BPM through serious gaming. 12 Universities here are accepting the challenge of being bold enough to test this out! The universities are: Beijing Institute of Technology (China) BUAA (China) Chuo University (Japan) Harbin Institute of Technology (China) Keio University (Japan) Peking Unversity (China) Singapore Management University (Singapore) Sun Yat-sen University (China) Tongji University (China) Tsukuba University (Japan) Waseda University (Japan) Wuhan Unversity (China) Why Serious Gaming? Well now is the generation of Xbox. Who is Generation X-box? (or Digital Natives if you dont want to use Xbox). According to the Entertainment Software Association, in 2007 the average game player is 33 years old. 47% of all gamers fall in the 18-49 age range. 24% are over 50. The average age of MBA students varies by school, but generally late 20's for full time program, late 30's for exec. mba here are already more Gen X & Gen Ys, the "digitial natives" than there are baby boomers! We at IBM are trying to use games with a curriculum to help students learn and have fun! Our mandate -- have fun and • aggressively ignore any hint of formal instruction • lean heavily on trial-and-error (afer all, failure is nearly free, you just push “play again”) • includeslots of learning from peers but virtually none from authority figures • is consumed in very small bits, exactly when the learner wants, which is usually just before the skill is needed • allow for people to take risks in a safe environment • allow for players to achieve a skill or talent which is not only meaningful but perceived as having value So we announced Innov8 at IMPACT 2007 and then GA ed it to universities in November. With INN0V8, we started with the objective of providing an immersive experience that simulates real life, with key 'teaching moments'. It is fundamentally different from traditional e-learning. For me, learning occurs through dialog with other characters - in primarily peer roles, and self-discovery, via trial-and-error, in the mini games contained in the game. Each mini-game is preceded by a tutorial that explains how the game works... just in time!! The experience is risk free.. you can drive the fictional company into the ground without major penalty and so our goal is that we teache real world skills that our customers have told us they value... and are in short demand.. Why don't you try this out and see what you think! Click here to play the INNOV8 preview video.[Read More]
China is a fabulous place -- actually one of my favorite places to visit due to the energy and excitement in the Chinese people. I would recommend several very key spots like Xian where the terra cotta soldiers are -- check it out this one !!
Because of the explosive growth in China, we designed a contest for China university students. We asked them to build an SOA application using a virtual customer that is facing application integration problem with two legacy ERP and CRM systems, and want to improve the operation process and increasing business flexibility. 5 students can form a team, act as a SI and design a SOA solution for the customer. The whole contest is to simulate a full selling cycle of an IT project: the first stage is collecting proposal, the second is to have the top solutions (in this program, top 15 teams) to do presentation and bidding, and the top 5 solution will enter last phase -- system implementation.
We have already over 410 teams from 70 universities. Teams in the IBM China SOA Contest established over 350 blogs such Leading team . They're the #1 team in the first phase of the contest. The blog's in chinese, but here's a basic transation of the blog from Google: China Blog
What do you think? I am looking forward to announcing the winner in November while I am in China![Read More]