Needed? Not needed? Hard to say. Most people tend to buy based on brands they trust. Although baseline services agreements would be nice, would this really help business and consumers? My verdict is still out on this one.
StorefrontBacktalk - Techniques, Tools, and Tirades about Retail Technology and E-CommerceThe European Union on Wednesday (Oct. 8 ) proposed E-Commerce rules for the 27 nations under its jurisdiction, but if accepted, these rules would likely be mirrored in Asia and North America.
European Union Cracks Down On Inconsistent E-Commerce Experience