Having sense and respond capabilities in the store is one of the new business capability in the stores that adds true business value and revenue to your bottom line (Cuesol is one of the leaders in this space). The downside is that there are few application vendors who provide this functionality out of the box. Most of the time, it's custom built.
StorefrontBacktalk - Buy A Strawberry, See An Ad For Whipped CreamIt’s late on a Friday night and as Jane Smith walks into her local grocery frozen food aisle, she notices a neighbor walking away carrying a frozen pizza, right near a digital advertisement for 20 percent off of a Budweiser six-pack. Jane reaches into the freezer to grab her favorite Häagen-Dazs vanilla ice cream but notices that the digital ad instantly changes to hawk a 40 percent off fresh apple pie in the bakery section.
This concept is being trialed right now by Germany’s $81 billion Metro Group, in a project with Procter & Gamble.