So the CEO is glaring at his white-board, or rather, white-wall ever since he had an entire wall converted to white-board surface - and its border-to-border scribblings, ad-hoc graphics and spider-web of interconnected projects. He wonders when these things will finally fall "under control".
He chats at board meetings, his various coffee-klatches and among his business acquaintances, peers and lieutenants. He has dreams. Big ones. Who doesn't? But we know that a corporate dreamer is no different than the several kids lying in the grass staring at the clouds or stars, their craniums barely touching one another as their bodies are configured in a pinwheel. They dream of what those clouds look like, or what it might feel to fly among the galaxies in a starship. If only they had the power to fly. The power to reach lightspeed.
But in a lot of ways, they already can. Research has shown, in various ways, that the "speed of thought" in the human brain requires countless millions of signals in any given fraction of a second. The permutations of thought-pathways are themselves mind-boggling, and yet all of this takes place rather seamlessly and instantaneously. People think just as quickly at the supermarket as they do in their homes or when driving. Martial artists don't particularly think faster, but have trained their reflexes to second-guess their brain's immediate intentions. What does all this mean?
One could assert that the human brain is already processing data far faster than mere electronics could possibly accomplish, meaning that the human brain actually thinks, on the aggregate, faster and with more directed power than the speed of light itself. Okay, that's pretty heavy, but think about those kids wondering if they could travel at the speed of light or beyond, when the mere act of dreaming has already taken them there?
How to capture this speed-of-thought capacity? When analysts stand up their uber-powered environment, they want to query their data, receive a response, formulate a ripost and fire it back again, as fast as they are able to think. Well, what machine could adequately keep up with the human brain? Not that it's directly bound to the brain or anything, but we know that if an analyst has to wait for ten minutes, or an hour, for a return-on-query, that their thought processes are not willing to keep themselves on hold for that long. The human brain moves on, and has formulated many more questions even before the machine returns the first one. Underpowered technology like this cannot serve analytics in any significant capacity.
Now let's go back in time to NASD (securities regulatory agency for NASDAQ), which in 2006 had a processing day that exceeded 28 hours. That's right, they would start a new processing day before the prior one finished, and they would catch up on the weekends. No matter how the CEO rearranged his thoughts or white-board priorities, it would not change the primary problem: a lack of capacity. They installed a Netezza machine and recharacterized their workload on it, effectively reducing their processing day to less than 2 hours. Simpler processes. More accurate answers - and some answers that had been unavailable before. Capacity in hand, the business forces saw an opportunity arise that would have been impossible without this capacity, and so NASD merged with NYSE's counterpart to form FINRA. This is not to say that Netezza was solely and completely responsible for the merger, but definitely played into the ability (or lack thereof) to make decisions toward this goal. Face it, without capacity, FINRA would never have seen the light of day.
The CEO doesn't really care about the length of a batch window or SLA compliance. He/She cares about capacity. This would true of any CEO on the planet. Whether it's a hospital, retail chain or head of a consulting firm, they want to capture more business and maintain good service with their current base. This requires capacity and "bandwidth" to do so. That CEO might have the best-laid plans on the planet, but without capacity, he's just a dreamer. Just another dreamer.
Is this what they thought of the CEO of NASD, or any other corporate exec who knows what the answer is, the path to sucess, favor and recognition in the marketplace? Knowing what the answer is, and having no power to fulfill it, well, looks a lot like just-another dreamer. What enabled this dream? Why dream at all if there's no capacity to make it happen?
So an architect gets the PureData/Netezza machine in-house, and handily squares-away that first project. Then another, and another. Unbeknownst to folks at her level, the CEO is happy to erase that first project from the white-board, and the next, and so forth. In reasonably short order, the project work has been assimilated by the time the CEO erases the final piece of the puzzle and steps away from the white board, now an empty canvas.
Then something interesting starts to happen. The "drag" on the CEO's mental cycles has abated, the engines are still firing on all cylinders but there's no overhead - all those outstanding projects - to distract them. Thoughts accelerate into the light-speed zone. A hand reaches for the EXPO dry-erase marker, and like the light-saber jumps into the Jedi's hand on-demand, the marker meets his hand in the air and the ideas start to flow.
He starts to dream.
And now we have a very powerful situation - a dreamer who is actively dreaming, with the power to make the dreams come true. Which is more valuable? The visionary with nothing more than gossamer-thin hopes for a brighter tomorrow? Or the dreamer with the capacity to make dreams come true?
Is a Puredata/Netezza machine a dream machine? Is it what dreams are made of? This might sound a bit surreal, but what other machine has the capacity to respond at the speed-of-thought, the ability to assimiliate - with a little assistance - the dreamer's thought processes? And so like Jackie Chan-in-a-box, it is able to reflexively anticipate the competitors next move. Whether that's the corporate adversary, the competitive company, the market forces or the various risks in every new endeavor - we need a machine that can defend us like a blackbelt, can anticipate like a reflex, and can convert mere analytics into a jump to lightspeed, leaving our competitors in the proverbial dust, stardust tho it may be. How's that for thinking big?
DavidBirmingham 2700043KNU Tags:  elt analytics configuration etl netezza puredata development simd 1,339 Visits
As with all analysis of implementations, please accept the following as a composite commentary (much like the Case Studies in Netezza Transformation). The names have been changed largely to protect the guilty. The innocent have already been punished.
So for those of you who may recognize shadows of your own environments in the discussion below, you now have plenty of time to get them cleaned up before anyone finds out about it! But honestly, don't admit to anyone that you are "doing it this way". Just fix it. What happens in the underground, stays in the underground!
I cannot (today) count how many on-site assessments I have executed or the variety of their outcomes. I have to say that on balance, most technology folks are pretty sharp and have things on track. I can usually advise them on how to make things better. This is of course exactly what they are hoping for. What manager wants to hear that they've done most it of it wrong? Or that their investment in the technology and the people, are a bust? No managers I know take their responsibilities so lightly. Some, however, inherit a mess from their predecessor and are flummoxed as to how to unravel it. They don't want me to "put lipstick on the pig", so to speak, but to provide a roadmap on how to dig out of the ditch (or hole, or rat's nest) and move things forward in a healthy direction.
Working with a 10400 Mustang, pre-TwinFin Era, one of our recently arrived data warehouse aficionados took our leadership aside and said, "What they are describing is a reporting system, like a data mart. But we aren't using any technologies to help them with this. We need to have a talk with them about standing up Microsoft SQLServer so we can put a data mart on it and..."
Stop right there. Yikes. He was so full of passion! It was really, really hard to talk him back from the ledge. So I finally said, "If you mention this plan to the client, even once, we will have to remove you from the project." And his eyes went wide like he'd been hit with a two-by-four across the forehead. "Why?" was his impassioned plea. Time to educate him on what Netezza does, right?
Netezza is a data warehouse appliance. It circumscribes and simplifies the data warehouse disciplines. It also makes some strong assumptions about the potential users of the appliance, not the least of which is what-problems-it-solves-well and what-problems-it-does-not-solve-at-all. (World Peace, Global Warming, Time Travel, Cloning of IT Staff Members, and getting the Dallas Cowboys to the Superbowl, to name a few).
Example: What if you were going about doing some-regular-task manually-and-tediously, and someone then showed you a device that would automate it? You might count your blessings and move forward with a skip in your step. But when you share the device's features with someone unfamiliar with the manual, tedious nature of an existence without it, they scratch their heads and say "I don't get it."
I am reminded of a joke where a lumberjack is in the market for a new saw. A powered-chain-saw salesman asks him how many trees he cuts down in a day with his manual saws, and the man says "30". Ahh, says the salesman, with one of these you could cut 100 or more in a single day. The lumberjack doesn't believe him, so the salesman tells him, Look, take this one for a test drive. Use it all day tomorrow and if it doesn't at least double your output, bring it back, no harm done, no questions asked. The lumberjack agrees but returns two days later, clearly disgruntled about the chain-saw's performance. "I was only able to cut down 10 trees with this lousy thing." To which the salesman balked, and wondered if it might not be defective. So he beckoned the lumberjack to follow him outside to their testing area, where he threw a log across two sawhorses and pulled the starter cord on the chain saw. When it roared to life, the lumberjack took a step back and shouted over the sound of the motor - "WHAT'S THAT NOISE?"
Clearly a little product-orientation was in order, no?
A CTO once lamented to me, "Well, we did the best we could with what we had." - Well sure. Don't we all? I don't know of anyone who borrows or rents help to do it poorly. Nor do they take their best people to deliberately make something sub-standard. The problem is, without a baseline knowledge of what the machine can do, how it is typically deployed, and what to embrace or avoid about it, then it's really no different than the lumberjack's problem. He did the best with what he had, didn't he?
What were the outcomes? Poor perception of the product by the user. An objective lack of productivity. General grousing about something that is not well-understood. Where have we seen this before? Give a call to practically any help desk of any product, especially a technology product, and they will bend your ear with "howling" examples of users who mis-applied the product - and some would say - were just plain stupid about it.
Underwriters Laboratory (UL) has a standard policy of quickly adjudicating claims against them no matter how frivolous. Seems that just having the "UL" on the product makes them a lightning rod for litigation. One man took his name-brand lawn mower, which also sported the UL sticker, picked it up while it was still running, and attempted to use it as a hedge-trimmer. He slipped, the lawnmower fell on him, and he sued the maker of the lawnmower and UL. Three boys found a giant bullfrog and decided to kill it by setting it on fire. They grabbed a gas can from the shed, doused the bullfrog with it and tossed a lighted match on the hapless creature. Someone should have told the lads about the volatility of gasoline fumes, because the flames climbed the can's fume-trail directly into its mouth and detonated the can's contents, seriously wounding and severely burning all three boys. They sued the makers of the gas can and UL, which also had a label on the can. Perhaps someone should send this one in to A Thousand Ways to Die. For bullfrogs.
But this is not a dissertation on A Thousand Ways to Fail with Netezza because frankly, it's really hard to fail with a machine this powerful. This is why I say that when we encounter howlers like the guy with the lawnmower or frog-immolation, we're clearly off the beaten path. Why is it then, that the "beaten path" pops up more often than it should? Or for that matter, pops up at all? Aren't data warehousing folks a little smarter than that?
Of course they are. In fact, I don't recall encountering any experienced data warehousing folks who have had a bad experience - quite the opposite. However, as for the folks who have never built a data warehouse but have a lot of experience in "applications" - well in this zone it can get a little choppy.
The point is, across the fruited plain we have exceptions to every rule. My sincere hope is that your project is not inadvertently caught in the "crosshairs of fate".
Rat's Nest Number One.
Upon arrival on site I knew something was wrong. People were squeezed into their cubes, boxes were stacked against walls in every room. The whole office just felt so crowded. And then they introduce me to "the machine". In this case, their production machine was the lowest-powered machine that Netezza had to offer, just short of a Skimmer. The admin at the desk barks at me for parking in the street and not in the garage underground. It's my first day, and nobody said anything about parking. The difference in cost was exactly $1, and if you're like I am and travel a lot, this kind of difference is not worth discussing. Except for here. It's tongue-lashing time. All of these things added up to some significant red flags, moving in a direction of a road lined with red flags.
Case in point, this is not a company doing things expediently or frugally. They are cheap. They will do things according to the lowest denominator of cost and skill, not because they have balanced priorities. They would rather save a few dollars on training or even a rent-an-architect, and allow the least-of-their-staff to painfully slog through the nuances of data warehousing on an immutable deadline. It's the immutable deadline I can't fathom. Here's why:
In a solution implementation, we have cost, duration and quality. Pick two. Whichever two you pick will shortchange the third. Every time it's tried. Well, these folks were shortchanging all three in the blind naivete that it was valid and workable. Without time or resources, quality is always the first, most expedient of the three to fall on its face. Doing it on-the-cheap? Well, what does this say of their readiness for prime-time? Data warehouses have an ongoing cost-of-ownership. It's not trivial. Those who want to play cheap should find another profession, one that does not cherish quality.
I was told by the client that their current back data processing environment used Netezza stored procedures. Another big red flag. Stored procs invite black-boxed code and we cannot capture data lineage through them. Netezza stored procs are ideal for the front-end. Never for the back-end. They are hand-crafted and rather ugly to maintain (this would be true on any platform).
On this particular platform, they had decided not to use monolithic stored procs (a proc with a lot of serialized operations in it) but use modular ones. So modular in fact, that each inbound data stream had its own dedicated "receivor" stored proc, followed by three more role-based stored procs plus another two - one to validate and one to push the data into the final target table. All 150 incoming record descriptions/filestreams had these 6 stored procedures assigned to them. With one catch - they were the same "role" of stored proc, but all of them were different. That's right, to intake 150 tables we saw 6 stored procs each, for a grand total of 900 stored procedures, and this was for just one of several data sources!
Many of you OO aficionados see something screaming out at you, that this should have been one general-purpose loader with six phases of operation, serving all 150 streams. Adding another source and another 100 streams, no problem, they go through the same loader and phases. Need more phases of operation? No problem, just add them to the loader and everyone benefits. Forever. It's a beautiful thing.
Of course, this means a deliberate instantiation of some reusable infrastructure. Many app-developer folks are not familiar with how to do this. After all, with 150 tables incoming,we could expect those definitions to remain pretty stable. But if the same stored procedures are facing the internal data model(s) (and they must), then we have worse than a cut-and-paste rat's nest, we have a hand-crafted rat's nest. If the data model must change, we may effectively invalidate most if not all of the stored procedures. Can you even imagine having to review - and re-review 900 stored procedures so -- oh never mind.
It therefore did not surprise me to learn that they had "frozen" the data model so that the stored procedures could have higher durability. We know this isn't realistic either, because the business will start to drive more requirements into the solution and the model must change to accommodate it, even if it's just attribution of existing tables. How do we keep these things from impacting the existing code? We have no choice but to freeze the data model. But this isn't really a choice, it's more like a un-necessary evil. Their stored procedure implementation only guarantees one thing: their functional code base will be in flux and unstable for the duration of the solution's lifetime.
I made a valiant attempt to explain the rather problematic issues concerning their implementation. (Problematic here, is a polite and professional term for rat's nest without having to say so). I have to admit however, that "rat's nest" may have done disservice to the rats. They also wanted me to "jot down" a list of "enhancements" that would make their solution better, stronger, faster - all that stuff. I could not think of a profesisional term for "burn it to the ground and start over".
Perhaps I could have told them the bullfrog story.
Rat's Nest Number Two
In keeping on our theme with stored procedures - recall - stored procedures in Netezza were originally concieved for supporting the front end BI tools. Not back-end data processing. In fact, pushing the back-end data processing under higher programmatic control is something new - even to ETL tools. That Netezza supports it very well is a bonus. Actually, Netezza does it better than any of the other databases, because the ease of manufacturing an intermediate table, using it and tossing it, is amazingly simple and easy to manage. Other machines, not so much.
But when I say "ELT" or back-end processing, it's still a SQL statement. We have options, like hand-crafting the SQL in script. Been there, done that. Or hand-crafting a stored procedure. Not really interested in doing that again. And then we have generated-SQL from a template or metadata-driven framework.
ETL tools have pushdown, but it's still pretty weak. At least, too weak for power-users like moi. I have no doubt that they will step up, eventually.
In this example, we have the opposite problem from the first. Just as much of a rat's nest, it is a monolithic stored procedure rather than a gaggle of modular ones. The monolithic stored procedure often runs for an hour or more, executes hundreds of SQL statements along the way, and has a lot of detailed steering logic embedded amongst them. It is a veritable nightmare to code and debug, and even worse to troubleshoot. I hear that some developers have been invited to padded cells afterwards, but I think those are just exaggerations. It can't be that bad, can it?
Given choice between only the two, I would choose the gaggle-of-modular over the monolithic. I mean, if you were implementing it and not me. I always have the choice to say no. I don't work for your company, after all. You may not have a good choice. Your uber-architects and their hired guns have told you it's stored-procedures-or-nothing. So it's time to pick a poison I suppose. I'll take hemlock for $400, Alex.
As these stored-proc programmers stared back at me with hollow eyes, I thought I had entered some macabre Tim Burton flick and all we needed was some spooky music, fog-machines and strange howling in the distance to make it complete. They spoke in muted, muffled tones and their questions seemed to drift. Had they slept in like, the last 48 hours? They all looked sooo tired. This is what a monolithic stored procedured does to your staff. Now watch it drain the lifeblood from your operations staff. It is the virtual/technical equivalent of leeches, and you thought we'd left those behind in the Middle Ages (for technology, that would be the 1990's)
Stored procedures don't have single-step capability. When we add another function to it, we have to test all of the functions at once, because it has to run end-to-end. We can creatively work around this in the beginning, but eventually we have to integrate it. When one test takes over an hour, or two, and the answer is buried in the mountain of carefully crafted NZPL-SQL code, at some point we have to wonder what we signed up for. (that would be, we signed up to do it wrong). Ouch.
Stored procedures cannot be parallelized (unlike their more modular counterparts) and as such is a glaringly missed opportunity. They are doomed to be serialized forever.
Now, our framework (that we consult and use as a problem-solving platform for Netezza - nzDIF) handled 100 percent of all data lineage no matter how many intermediate tables, databases or machines are involved in the overall flows and handoff of work. You won't get this with any other product, nor with anythng a stored procedure has to offer. This would be true of any stored procedure on any platform.
This is because on a transactional platform, procs are meant to handle multiple operations on singleton entities so data lineage simply is not an issue. On a Netezza platform, procs are meant to serve the BI platform, not the back end, so likewise data lineage is not much of an issue. Stored procs for the front end are largely summary/filters for pre-existing datasets. We want the lineage on those datasets, not the on-demand operations that consume them. "Could" we expect data lineage from stored procedures in Netezza? Why? The only reason would be to support back-end processing, and stored procedures are not for back-end processing. It's sort of a Catch-22.
Rule #10 in play here
And let's not forget Rule #10, shall we? Recently emblazoned in glowing letters on the catacomb walls of the Underground, Rule #10 is very simple: Never do bulk data processing in a general-purpose RDBMS engine running on a general-purpose platform.
Now, I just had to get Rule #10 into the forefront because this underscores the primary reason why stored procedures are bad for back end data processing. If we have a rule in place against using SQL for bulk processing on a general-purpose platform/engine, then any experience we may have with bulk processing through stored procedures on such a platform is itself a violation and not a marketable skill in the Enzee Universe. More importantly, it institutionalizes the violation and makes it so much worse. We could "maybe" dig ourselves from a ditch if we're using hand-crafted out-in-the-open SQL (also not recommended) but when ensconced behind the fortress of stored procedures, we have to first storm the fortress before we can loot it. Easier said that done.
All that said, folks who have instantiated stored-procedure-based data processing on general purpose platforms have already been doing it the wrong way, so why bring those practices into the Netezza machine? Just sayin'
Rat's Nest Number Three
Ahh, you thought we were done and coming into the home stretch, eh? Well, we're almost there.
This particular rat's nest only appears in places where people have churned a lot of contractors, consultants and other aficionados and hired guns through the company's various revolving doors. And as the person who inherits it rightly recognizes if as a rat's nest, or a hairball, something comes to mind that rushes through their brains like a river of water "Wow, and I deliberately signed up for this. What could I possibly have been thinking?"
Ahh, not to worry, this syndrome is rare, and shall pass. Breathing deeply will override the spooky breathing cadence of the Dark Lord of Expectations, and shall give you extraordinary confidence on how to resolve this problem.
This condition is entirely severable from the technology itself. Any shop that allows the contractors to establish their own standards without oversight is just signin' up for a world-of-hurt somewhere down the line. Fortunately for us, the Netezza machine is like a monster truck with gumbo-mudder tires. No matter how mired-in-clay it may be, we need only fire the engines and punch the accelerator to regain control and be underway in no time.
The first step, like any 12 step program, is to recognize that a problem exists. Bandaging a hemmorraging wound will not heal it. This will only forestall the inevitability of bleeding out. If we are to be proper stewards, bandaging has its benefits while we treat the larger wounds.
First and foremost, commit to some form of data management logistics. And this is not by purchasing a data backup tool. This is a committment to flow-based, insert-only architecture as the rule, with updates and deletes as the exceptions. After all, if we were using an ETL tool, we wouldn't be able to update or delete a flow of work. We can only integrate and filter the data while it's on its way elsewhere, but that elsewhere will always be an insert-only target - because it's a file set and and not a database. Only when we reach the book-end of the database can we perform updates and deletes, and these are largely to support things like constraints and slowly-changing dimensions. We just need to avoid invoking an insert/delete/update protocol for all tables at all times. Center on a theme and accommodate the exceptions. We must have rules, and this is one of them.
Commit to some form of rules-driven architecture. That is, when we encounter a new condition or potential fork in the logic, consider shaping it with a rule (one that we can switch on/off or modify from afar) rather than hard-wired SQL or hard-coded solutions. Is this easy to do? Of course not. Nothing is easy about data warehousing or large-scale flow mechanics, silly rabbit.
Netezza has simplified the harder, tedious and repeatable parts so that we can actually address the issues we never had time for before. The "next level" was never in view, or even on the radar because we were always immersed in the operational weeds of the implementation. With a Netezza machine, lots of that is behind us, but before us stands the new challenge. It goes something like this:
If I were to give you a 400-slice toaster, your problem is no longer toasting bread, but bread management. Keeping the toaster busy has now become a daunting problem of bread logistics, not machine capacity. The problem domain has shifted into a zone that lots of folks don't have any experience with. Time to step up.
DavidBirmingham 2700043KNU Tags:  poc mpp jag analytics scalability scale puredata netezza fiat 836 Visits
I recently bumped up against a Proof-Of-Concept where "Two MPP Powerhouses went Toe-To-Toe" - and I was fairly excited to see that there might be a contender in the ring, stalking the PureData Analytics/Netezza machine. These POC's are always fun to watch. I am sure not quite as gratuitous as gladiators in the Colosseum, but engaging nonetheless.
In this corner...
The contender, dressed in white, was an MPP, er - clustered servers posing as an MPP. Now let's level-set on what an MPP is, and what it is not.
As we can see with the above high intensity graphics - 6 - 2 Cylinder Fiats versus a 12-Cylinger Jag. Now here's the trick question so don't be shy: Which one really accelerates to close the distance faster? Take your time, I'll be right here.
It's no mystery that orchestrated, optimized and purpose-built hardware beats general-purpose commodity hardware every time it's tried. The contender was a cluster of commodity servers posing as an MPP. When we tried to launch scanning analytic queries on it, we could practically hear the whirrrrr-click of the machines as they quietly, well, went silent. For a very long time. I wondered if they would ever offer up the answer. Unlike the Hitchhiker's Guide where they had to wait a million years to get the answer to the ultimate question, we decided to kick off the same query on the PureData/Netezza machine.
I hit the "enter' button while I was standing at the keyboard, then recalled that I needed to check on something else and lowered myself into the chair, but before I could sit - Netezza had the answer. No, it wasn't "42" but something a bit more actionable.
We left the bulding that day satisfied that the Jaguar had in fact smoked the competition. I probably should mention that even as we left the building, the "other guys" still had not come back with an answer. Sad indeed.
Scalability for scanning/bulk operations is a result of strong architecture. It cannot be cobbled together with general-purpose parts. The cluster of servers posing as an MPP had failed. Cluster Failure. Send it back.