The "corporate bloggers" from the various storage vendors often mention their opinions about IBM products. Sometimes, they say something nice, and other times they poke fun. It's good to read the various opinions. Most are well-thought and well-written.
EMC blogger Chuck Hollis has a post about the various categories that industry analyst IDC used for external controller-based disk in their most recentQ4 Storage Scorecard.I agree with Chuck that it is good to have independent analysts that take an objective look across all storage vendors to provide the facts on various makes and models. Both IBM and EMC took marketshare in 4Q, so we cancongratulate ourselves and each other for the efforts needed to make this happen.
Chuck mentions that while EMC and HDS high-end boxes are similar, perhaps IBM's "DS" series is different enough to question putting it in the same "high-end" category. It's not clear if Chuck is poking fun at the fact that theIBM DS family spans multiple categories; or an admission thatthe IBM DS8300 Turbo is faster than the EMC DMX-3 and HDS USP offerings. Perhaps we need a new categorycalled "super high-end"?
IDC doesn't publish their data by price band, but we can infer from the products in each how they decidedwhich products were grouped into which categories. Let's examine the entire IBM DS family in the various categories.
- Entry Level
Our newest offering is the IBM System Storage DS3000 series. Some analysts call this category "low end", but IBM prefers using "entry level". These have an attractivelow acquisition price, very easy to set up, and are intended for the Intel and AMD servers, such as IBMBladeCenter, System x, as well as servers from HP and Dell. Disk arrays in this category typically have listprices below $50,000 USD.
Our midrange offering is the IBM System Storage DS4000 series. These are designed for Linux, UNIX and Windows based workloads.Some call these server platforms "open systems", or sometimes "distributed systems". The DS4000 systems are rack-optimized modularunits, providing plenty of options and trade-offs between price and performance for price-sensitive customers.The "high end" model of the DS4000 series is the DS4800, and has very impressive performance characteristics.Disk arrays in this category typically have list prices in the $50,000 to $299,000 USD range.
- Enterprise Class
IBM System Storage DS6000 seriesis one of our enterprise class offerings. DS6000 offers mainframe attachment comparable to what EMC DMX or HDS USP offer for their "enterprise class" or "high end" models, but uses substantially less power and in a much more compact modular rack-optimized packaging. Disk arrays in this category typically have list prices at $300,000 USD and above.
- Super High End
Perhaps IBM and EMC can work together to petition IDC to adopt this as a new category, based on performance,rather than list price. Is the storage marketplace ready for a fourth category?As Chuck mentioned on his blog, IBM is #1 for mainframe disk storage, and perhaps it is because the IBM System Storage DS8000 Turbo series does so well on most mainframe workloads. No offering from EMC or HDS meet or beat the SPC benchmarks for the DS8000 Turbo. You can see the results in the Executive Summary or read the Full Report.
Thanks to IBM's innovative Adaptive ReplacementCache algorithm, IBM DS8000 performance shines best handling read-intensive random-access workloads that mainframes do most often. These types of workload are modeled by the SPC-1 benchmark. In cases of write-intensive, sequential processing, the differences are less substantial, as disk arrays from all manufacturers drop down to the native performance capabilities of the 10K and 15K RPM drives.
I'll give you a real example. Not long ago, I waspart of a team to help resolve a performance bottleneck on-site at the customer location. The customer had an interesting "composite application" where data was processed on AIX platform (IBM System p), which passed the data to a Linux partition running on the IBM System z mainframe,which in turn used Java SQL to post updates to a DB2 database on z/OS partition, which then wrote out through FICON adapters to an HDS USP device. IBM and HDS worked together to help the customer figure out why they weregetting disappointing throughput and response times. IBM brought in experts on AIX, TCP/IP, Java, Linux, z/OS and FICON. HDS had their experts too, and tried to improve performance by quadrupling the storage capacity, and spreading the data out across more spindles. That didn't work. As it turns out, HDS disk just couldn't deliver the performance required. The software and mainframe were all well tuned. They replaced the HDS withan IBM DS8000 array, and it met all the service level requirements. Problem solved.
The problem with having this new "super high end" category, of course, is that only IBM plays in it, so it wouldn'toffer the marketplace much of a comparison. For now, we'll just have to settle for being the fastest in the samecategory as EMC DMX and HDS USP.
Storage is a competitive marketplace.Both EMC and HDS are reputable companies that make quality products that attach to IBM System z mainframe servers. Not all workloads are mission-critical or performance-sensitive. For less critical workloads, perhaps you may find EMC or HDS performance is "good enough".
But if performance is important to you, you should consider IBM on your list of vendors for your next purchase decision. Let IBM help you prove it to yourself, running your specific workloads side by side with your existing equipment.
technorati tags: IBM, EMC, Chuck Hollis, IDC, Q4, storage, disk,scorecard, z/OS, AIX, Linux, Java, DB2, HDS, USP, DMX, SPC, benchmarks, mainframe, System Storage, DS3000, DS4000, DS6000, DS8000, DS8300, Turbo
Today,Apple and EMI announced
that EMI’s entire music and video catalog will be available in May without any digital rights management (DRM) protection.Not only with the music be higher quality, but can be played on any player, presumably using MP3 format instead ofApple's proprietary AAC format. Being locked into any single vendor solution is undesirable. Similar issues abound for Microsoft Office 2007
On my iPod, I ripped all my CDs into MP3 format, not AAC. I love my iPod, but if I ever decided to chose a different MP3 player, I did not want to go through the time-consuming process or re-ripping them again.
A blog by Seth Godin feels this Apple-EMI announcement means thatDRM is dead.
Back when music labels added value by producing and distributing music in physical form, it made sense for them to take a cut. Mass-producing CDs and distributing them out to music stores across the country costs lots of money. However, for online music, music labels don't have these same overhead costs, but continue the process of paying the artists only a few pennies per dollar. Some artists have file lawsuits to get their fair share.
This process applies to any published work. For example, you can purchase Kevin Kelly's book in various formats, at different prices, from different distributors. For example:
- In PDF for $2, directly from the author via PayPal
- black-and-white hardcover, for $20, from Amazon
- color softcopy, for $30, from Lulu
Each nets the author $1.50 in royalties per copy. You can decide how much in production and distribution costs you want to pay.
It's good to have choices again.
technorati tags: Apple, EMI, Microsoft, Office 2007, file formats, Open Office, Kevin Kelly, iTunes, Sony, iPod, music, downloads, publish, costs, royalties, choices
The terms "information" and "data" are often used interchangeably in regular usage, but for the storageindustry, there are significant differences between the two, as different as "fact" from "meaning".
For example, if you are walking down the street, and see a pole with red and white stripes, the data of red and white stripes may not have much meaning, unless you recognize the information is that you are in front of a barber shop.I thought of this when someone pointed me to theStrip Generator Tool website, which can helpyou generate various stripes for use on the tiled background of web pages. (Or if you aredesigning neckties for your Second Life avatar).
Many national flags are based on simple stripes of different colors.For example, look at the national flags of France, Russia, and the Netherlands. These consist of a red, white, and blue stripe, justin different sequence and orientation.Again, the data of these colors, the width of their lines, and the way they are placed on the flag are all data, but the information they convey is significantly more than that.One person might walk right by the flag, not knowing which country it belongs to, while anotherperson might get emotional memories of their homeland.
For those of us in the storage industry, data is just binary 1's and 0's on disk and tape media, and canbe treated like packages at the post office in brown wrapping paper. Just as post office employees don't have to know the contents to ship them to the final destination, servers and storage devices don't need to knowthe informational content of the data that they process and store.
Converting information to data is easy. Let's take an example of taking a digital photo. The photo could be a picture of you and your spouseon your last vacation trip, but you would never know that from just looking at a series of 1's and 0's. For this reason, you create photo albums, you write captions below indicating where and when the photowas taken. This additional "context" is often called "metadata" or just simply "indexing".
Both the information captured (the photo in this case) and its metadata (the caption), can be storedas 1's and 0's on storage media. These bits can be compressed, encrypted, or represented in a variety of formats.
Information is copied from one data file to another. In the traditional sense, one piece of informationcould exist in the primary production copy, as well as multiple archive or backup copies. One piece ofinformation, stored on multiple copies of data. In a sense, this is similar to genetic information storedon each human being (data copy). Richard Dawkins, author of The Selfish Gene, reminds us that genes outlive individual humans. In storage, we remind people that data outlivesthe media it is initally written to, and the information outlives the initial data copy stored.
Converting data back to information is not always as simple.Not all sequences of 1's and 0's are obvious what they represent. To display a digital photo, you need to know the format the photo is in, and have an appropriate application that can display it back to something a human person can recognize. If the bits were compressed, the application needs to handlethat, or you need to de-compress the data before handing it to the application. For encrypted data,you need to have the decryption key. The process of converting a single file of data back to information is called "rendering".
One of the big problems with keeping information for long periods of time, isthat you may not have the equipment, decryption key, or applications needed to render the data back to usable information. You've kept the data, but you can't make any sense of it, as if it went through an episode of Will it Blend?
A good example is how the current version of Microsoft Office application is unable to interpret andrender data documents that were stored in WORD 1.0 format. IBM and others have developed "rendering tools" that can help decipher the bits, and bring back the information. To help address this challenge, the new Microsoft Office 2007 haschosen the OOXML format, but will continue to support some of the older legacy formats. IBM and the rest of the world are focused instead on Open Document Format (ODF) open standard. Those of usstill using older versions of Microsoft Office might need the Office 2007 Compatibility Pack.
Another way to get information from data is "data mining", an important part of "business intelligence". Here you are gleaning information notfrom individual details, but from patterns in the data, averages, statistics, totals, that havebroader meaning than individual transactions or events.
The distinction between "information" and "data" can be important when comparing solutions for Information Lifecycle Management (ILM) to those forData Lifecycle Management (DLM).
For many applications, DLM is just fine. Let's consider e-mail, for example. For most employees,deleting e-mails larger than 1 MB, after 90 days, regardless of content, is probably a reasonable DLM policy. All data is treated the same, based purely on the size and date markings on the outer brown wrapper.
For more sensitive content, DLM is not enough. The e-mails that are to or from the president of thecompany, or between top executives, or that contain certain pieces of information relevant for lawsuitsor other investigations, may not be treatedthe same as other e-mails. In this case, you need ILM technologies, managing based on the informational content of the data, and not just the size and date last referenced.
Of course, IBM supports both, and can help you decide the right solution for each workload.
technorati tags: IBM, barber pole, stripe generator, International space station, France, Russia, Netherlands, digital photography, Richard Dawkins, blender, rendering tools, metadata, encryption, OOXML, ODF, Open Document Format, Microsoft, Office, Word, ILM, information, lifecycle, management, data, DLM, e-mail, archive, context, Hu+Yoshida
In case you missed it, IBMunveiled a new digital video surveillance service
yesterday. This "marks an important shift in the industry's approach to security, applying advanced analytics to video data and signaling the ability to converge physical and information technology (IT) security."
The IBM Smart Surveillance Solution is designed to provide the unique capability to carry out efficient data analysis of video sequences either in real time or from recordings. These recordings can be on disk or tape storage.
The problem with today's existing "analog" surveillance is that the analog cameras record onto traditional VHS tapes, and these are rotated through, re-written after a few hours or days. To review tapes often involves human intervention, and must be done before the VHS tapes are re-used. Many shoplifters, thieves, and other law-breakers take a chance that their actions will not be caught on tape, or that they will be long gone by the time the video is analyzed.
The IBM Smart Surveillance Solution can provide a number of advantages over traditional video solutions, including:
- Real-time alerts that can help anticipate incidents by identifying suspicious behaviors.
- Forensic capabilities are enhanced by utilizing unique indexing and attribute-based search of video events to classify objects into categories such as people and cars.
- Situational awareness of the location, identity and activity of objects in a monitored space including license plate recognition and face capture.
With real-time analytics capabilities, the new DVS service can open up a wide array of new applications that go far beyond the traditional security aspects of surveillance systems. Early adopter industries in this rapidly evolving market include retail, public sector and financial services. The retail industry estimates nearly $50 billion is lost annually to fraud, theft and administrative errors.
Once in digital format, video surveillance can be sent further, processed quicker, and stored for longer periods of time, than traditional media makes practical today.
Beyond fraud and theft, this kind of solution could also help identify bullies who makedeath threats in High School.
technorati tags: IBM, digital video surveillance, DVS, bullies, Chris Pirillo, Kathy Sierra, death threats, retail, public, financial services, disk, tape, VHS, analog
Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference
today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life
. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
- Scheduling a time and a place
Finding a time that people can meet is no different than scheduling a audio or video conference call. In general, you don't have to worry about travel, but you do have to be actively somewhere connected to everyone else.
Finding a place involves actually determining the island, region and coordinates to hold the meeting. You need to find a place with enough seating. You don't have to worry about daylight, each person can control how much or little sunlight shows up on their screen. You do have to make sure you pick a spot that nobody else plans to use at that same time. Just like scheduling conference rooms at the site or hotel, we have to schedule rooms in advance.
To avoid this hassle, I have created the "pocket conference room". This is a single object that I can "rez" onto the ground, from my inventory, with 40 chairs, a PowerPoint presentation screen, a podium for a speaker to stand behind, and stools for speakers to sit on if they are next on the agenda. Now, I can hold impromptu meetings in any sandbox, grassy knoll, or the roof top of a building.
- Ground Rules
As with any other meeting, you need some basic ground rules. I am not talking the usual "no shooting, no gambling, no selling" rules that you see everywhere in Second Life. Instead, rules like an avatar must stand up before speaking. Anyone with a question must first "raise their hand" and get recognized by the chair. These ground rules can be as formal as Robert's Rules of Order or more casual, depending on who is participating.
It costs 10 Linden Dollars (L$) per PAGE to upload a PowerPoint presentation. This has the immediate benefit of having everyone spend more time and effort on their presentation, trying to cut down the number of charts, and focus more on what they are going to say.
- Public Speaking Skills
It is amazing. People who are too scared to speak in front of an audience in Real Life have no problem having their avatar stand in front of other avatars in Second Life. This has greatly broadened the pool of speakers to tap into.Are you a woman with a husky masculine voice? Are you a man with a high-pitched feminine voice? Now, you can create an avatar that matches your voice.
- The Audience
This turns out to be the biggest challenge. In Real Life, organizing a face-to-face meeting involves time and effort making sure the venue has everything you need, a platform, a podium, good Audio/Video system, etc. All people have to do is show up, sit in a chair and listen.
In Second Life, however, the aspects of venue are all covered, but getting people to show up is another story. People have to sign up for Second Life account, create an avatar, wear appropriate virtual clothing, figure out how to teleport near the venue, walk or fly the difference to get to the exact building and room, master the sitting-in-a-chair and hold-coffee-and-sip-occasionally process, and pay attention.
Perhaps the best part of Second Life is that if you are not paying attention, your avatar noticeably falls asleep, into a hunched-over position, what is called "afk" (short for Away From Keyboard). On the other hand, if you do need to step away from your desk, you can put your avatar in "afk" mode immediately, tell everyone why and perhaps when you'll be back, and then re-activate when you return. This is one of the best improvements over regular audio conference calls.
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
We live in interesting times!
technorati tags: IBM, Virtual, Worlds, VW07, 3-D Internet, v-business, Coldwell Banker, Real-estate, Linden Dollars, PowerPoint, Public Speaking, Grady Booch, marketing
Today was our annual "State of the Site" meeting for the IBM Tucson site
. This facility was completed in 1978, and I started my career here in 1986.
Various employees and teams were recognized for the contributions and dedication. For example:
- Tom Beglin's N series team was recognized for 900% growth in IBM's NAS business.
- Jack Arnold of the Tucson Executive Briefing Center for his client advocacy.
- Michael Scott, one of my "Second Life" builder/scripters, for demonstrating client-focused dedication to IBM's corporate values.
Our site manager, Terri Mitchell, did a recap of all our recent awards and accomplishments.Of the nine Design Innovation awards won by IBM this year at the CeBIT conference, eight were for IBM System Storage products!
- The IBM System Storage EXP3000: an entry-level data storage server that is optimized for cost-sensitive and space-limited environments and employs a user-centered design that enables ease of use and simple tool-less installation and removal of all components.
- The IBM System Storage N7000 Series: a modular disk storage system that delivers high-end enterprise storage and data management value ideal for large-scale applications, while helping to anticipate growth, maintaindata availability and reduce costs.
- The IBM System Storage N5000 Series: a modular disk storage system designed to address the entire spectrum of data availability challenges while offering value in price and scalability. Built-in enterprise serviceability and manageability features support efforts to increasereliability and simplify storage infrastructure and maintenance.
- The IBM System Storage N3700: a filer that integrates storage and storage processing into a single unit, facilitating affordable network deployments.
- The IBM System Storage DS4700: a NEBS-compliant disk storage server designed to address requirements for companies in the telecommunications industry, as well as other segments, such as oil and gas, meeting standardsfor electromagnetic compatibility, thermal robustness, earthquake and office vibration resistance, and provides protection for the product components from airborne contaminants.
- The IBM System Storage EXP810: a data storage expansion unit capable of 4.8 Terabytes of physical storage, with a user-centered and tool-less design featuring redundant power, cooling, and disk modules for ease of use and simple serviceability.
- The IBM System Storage TS3400: an affordable, space-friendly tape library for users in remote locations that supports enterprise-class technology and encryption capabilities.
A representative from Tucson's Brewster Center presented Terri an award, thanking IBM for its strong support for the community through various charity initiatives.
The final speaker was a new IBM client, Tony Casella, the IT Director of the town of Marana. Recently, the town of Marana selected IBM products made big news. Arizona is the fastest growing state in the USA, and the town of Marana, just north of Tucson, is one of the fastest growing communities in Arizona. The town is growing so large that it will soon spill over from Pima into Pinal county, and will be the first town in Arizona authorized to span county boundaries.
Marana is most famous for its Gallery Golf Club on Dove Mountain that is the new home of the World Golf Championships-Accenture Match Play Championship.
His decision was based on conversations he had with other IT directors of other towns and cities, and this November 2006 article in Network World. He held up the copy of his magazine.
Tony was very delighted with IBM's solution-oriented approach, rather than just selling more boxes of hardware. He found IBM easy to do business with, and committed to his success.
technorati tags: IBM, Tucson, Tom Beglin, Jack Arnold, Michael Scott, Second Life, Terri Mitchell, CeBIT, design, awards, NEBS, disk, tape, NAS, Tony Casella, Marana, Arizona, Accenture, Golf, Championship, Network World, HP
It's good to see IBM TotalStorage Productivity Center
evolve and expand. I was the lead architect for this product a few years ago, and my has it come a long way from its early beginnings.
Today, Gartner, Inc. has IBM Positioned in Leader Quadrant for Storage Resource Management and SAN Management Software.
The Magic Quadrant is copyrighted concept by Gartner, representing a two-by-two grid that ranks various offerings from different vendors. Ideally, vendors want their products in the upper right "Leaders" quadrant. Yahoo Finance reports:
According to Gartner, Inc., "Leaders have the highest combined measures of an ability to execute and a completeness of vision. They have the most comprehensive and scalable products. They have a proven track record of financial performance and an established market presence. In terms of vision, they are perceived as thought leaders, having well-articulated plans for ease of use, how to address scalability and product breadth. For vendors to have long-term success, they must plan to address the expanded market requirements for change management and root-cause and performance analysis. Leaders must not only deliver to the current market requirements, which continue to change, but they also need to anticipate and deliver on future requirements. A cornerstone for leaders is the ability to articulate how these requirements will be addressed as part of their vision for resource management. As a group, leaders can be considered a part of most new purchase proposals, and they have high success rates in winning new business."
IBM TotalStorage Productivity Center is a strategic part of IBM Service Management
, and a foundational component of the IBM Systems Director family
. IBM is making a concerted effort across servers, networks, software and storage to help manage the IT infrastructure in a coordinated way.
I have seen other quadrants used to help explain different market segments, such as the one used in this 40-minute video Guy Kawasaki’s Art of the Start speech at TiECon 2006.
To the current architects and developers of Productivity Center, well done!
technorati tags: IBM, TotalStorage, Productivity Center, Gartner, Magic Quadrant, storage resource, SRM, SAN, management, software, Guy Kawasaki, TieCon
As an alumni of the University of Arizona
, it is always good to see any of the Arizona schools try something new and innovative. This time, it was our arch-rivals atArizona State University
(in Tempe, AZ, near Phoenix).
An article in InformationWeek reports that40,000 ASU Students Leap to Google Apps; University Pays Zero. The ASU president, Michael Crow, wants to make IT the primary driver in his ambitious "New American University" project.Last October, ASU became the first large institution to deploy Google Apps, a comprehensive suite of productivity applications that includes e-mail, search, calendars, instant messaging, and even word processing and spreadsheets.I've tried them out, they work, nothing fancy but certainly good enough for college homework assignments.
Already 40,000 students and faculty have switched their e-mail to Google, while keeping their asu.edu designation. (out of 65,000 student population, which Mr. Crow is trying to raise to 90,000 students!)
E-mail is a thorn in the side of storage administrators. Being "semi-structured" repositories, they cannot just delete or move files around, as there is context between notes and their attachments, that shouldn't be broken. E-mail systems are often the fastest growing consumer of storage for many organizations.
Switching from maintaining their own mail servers to Google is saving ASU $500,000 US dollars alone, not including the administrator labor savings. Again, some corporations might feel their e-mail is too "secret" to be outsourced like this, but for college students who spend all their creative talent posting things on MySpace and YouTube, and faculty who spend their careers TRYING to get published, they have nothing to hide from the rest of the world. It makes perfect sense.
Best of all, Google isn't charging ASU anything for this service. Google is able to cover the costs from advertising revenue instead. I can think of a lot of companies that might want to advertise to a demographic of "40,000 students who are mostly 18-25 years old and all live in or near Tempe, AZ".
In the list ofTop 10 Best Presentations Ever is Seth Godin talking about Marketing at Google. The video is worth watching.
technorati tags: ASU, Arizona State University, Google, Presentations, Marketing, Seth Godin, Tempe, Phoenix, e-mail
The amount of information stored and available today is astounding. Consider the following:
...a weekday edition of The New York Times contains more information than the average person was likely to come across in a lifetime in seventeenth-century England.
Richard Wurman, Information Anxiety. 1989.
Shawn Callahan mentions this in his great presentation on how work really gets done.
Mark Nelson covers this in more detail inWe Have the Information You Want, But Getting It Will Cost You: Being Held Hostage by Information Overload.
To help address this challenge of organizing finding the right information at the right time, Web 2.0 technologies have emerged. You can read the 16-page paper What Is Web 2.0? -- Design Patterns and Business Models for the Next Generation by O'Reilly.
Or better yet, watch the quick 4-minute video Web 2.0 ... The Machine is Us/Ing Us.
technorati tags: Richard Wurman, Information Anxiety, Shawn Callahan, Mark Nelson, Web 2.0
The movie industry is slowly making the conversion to digital.
For about 25 years, movies were silent, actors acted, text was shown on the screen, and an organ or piano player added the musical score. My mother was a concert pianist, so I grew up listening to all kinds of piano music. Last weekend, while I was in Chicago for St. Patricks Day, we watched and listened to the dueling pianos at a bar called "Howl at the Moon". Those not familiar with this art form can watch this 1-minute video of Star Wars re-imagined as a Silent Movie.
About 80 years ago, "talkies" appeared. The sound was converted to a series of colors that were recorded as a separate strip on the film media itself, hence the name "soundtrack". When the movie ran, the colors would then be converted back to voice and music. While the live piano players were out of jobs, the move to sound created a whole new industry for foley artists, orchestras and composers.InformationWeek's Mitch Wagner explains in Something Will Be Lost thatgreat artists like Charlie Chaplin and Mary Pickford never completely made the transition to talkies.
Now the movie industry is changing again, this time from film to digital format. Thanks to digital, we can now see videos on the internet, such as this set of Impressive Palindromes parody of a Bob Dylan song.
While movies are digital when you rent them from the DVD store, download them on iTunes, or play them on YouTube, they are still mostly in analog format on 35mm or 70mm film stock when you see them on the big screen.
My first "digital projection" experience was the movie "Ice Age" shown in Denver, Colorado. The theatre owner came out to show us what film stock looks like, and then how small the DVD was that held the digital version. The theatre also showed previews of other movies first on film, then in digital, so that we could see the difference in quality.My second experience was "Star Wars: Attack of the Clones (episode II)", which I saw opening night at the Ziegfeld theatre in New York City. This was a huge theatre, and we had front row seats in the upper balcony.
Of course, the transition of film stock to digital projection is just one of the many trends resulting in the fast growth of computer IT storage. Documents transitioned from paper, to being scanned into digital format, to being created digitally using word processing software. Likewise, photographs went from film, to being scanned, to being captured with digital cameras.
As with talkies, history repeats itself; the transition to digital projection is not going smoothly.NPR's Laura Sydell reports thatDigital Projection in Theaters Slowed by Dispute. The dispute is between movie production companies and theatre owners. Currently, it is quite expensive to send out film stock to all the theatres, so the transition to digital will save the movie production companies lots of money. On the other hand, installing digital projection equipment will be costly for theatre owners. How the two groups will share the burdensome costs to convert this infrastructure is still under negotiation.
As a fan of going to the movies, I hope they resolve this dispute soon.
technorati tags: IBM, silent movie, Chicago, Star Wars, piano, talkies, foley artists, Charlie Chaplin, Mary Pickford, DVD, iTunes, NPR, digital projection, theatre, Mitch Wagner, Laura Sydell