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Philip Rosedale, chief executive of Linden Labs, which produced the Second Life virtual reality environment, said Second Life and Facebook are popular because they give people a new environment to interact in that they are comfortable with.
Of course I have blogged for months now on my involvement in Second Life, and how IBM is investing in this platform for business purposes. Recently, IBM made news for publishing its Code of Conduct,and set of guidelines on how you run your avatar in virtual worlds, including Second Life. IBM recognizesthe business potential of virtual worlds, and has formed the "3D Internet" group exploring the possibilities.Over 5000 IBM employees now use Second Life on a regular basis.
I was surprised to learn that there were over 23,000 IBMers already on Facebook. I used to be on LinkedIn,but found FaceBook to have more IBMers and have made the switch. Recently, we were told that these 23,000 IBMers spend 19 minutes, on average, per day visiting Facebook pages. Nobody askedme how much time I spend every day on FaceBook, but with over 350,000 employees in the company,I am sure some have ways to track the lives of others.
Both of these count as adding more "FUN" into the workplace, which everyone should strive for. It is also good to know that the skills you developusing Second Life or FaceBook can carry over to your next job role or your next employer.The number-one question I get from new colleagues when I mention either these exciting new ways to communicate and collaborate is: "But how is this related to business?"
Second Life is obvious, a new innovative way to hold meetings with colleagues, Business Partners and clients isgoing to have business value. Meetings in Second Life help you focus on what is being discussed, versus a plaintelephone call where your eyes may wander to other things in your view. Of course nothing beatsthe effectiveness of face-to-face meetings, but Second Life offers a more energy-efficient alternative than traveling to other cities or countries.
(Frequent readers of my blog may remember that I had been to Istanbul for a similar conference last year. I arrived a day earlier to do some sightseeing, which I documented in my April 2014 blog post [Arrived Safely to Istanbul].)
Like IBM Edge conference in Las Vegas earlier this month, this conference will not just be for Storage, but also include z Systems and POWER Systems content. Here are the sessions I will be presenting:
Software Defined Storage: IBM Vision and Strategy
Software Defined Storage: Technical Overview
IBM's Cloud Storage Options
What is Big Data? Architectures and Practical use Cases
IBM Spectrum Storage Integration with OpenStack
New Generation of Storage Tiering: Less Management, Lower Costs and Increased Performance
If you are attending next week in Istanbul, I will see you there!
Recently, IBM and the University of Texas Medical Branch (UTMB) [launched an effort] using IBM's World Community Grid "virtual supercomputer" to allow laboratory tests on drug candidates for drug-resistant influenza strains and new strains, such as H1N1 (aka "swineflu"), in less than a month.
Researchers at the University of Texas Medical Branch will use [World Community Grid] to identify the chemical compounds most likely to stop the spread of the influenza viruses and begin testing these under laboratory conditions. The computational work adds up to thousands of years of computer time which will be compressed into just months using World Community Grid. As many as 10 percent of the drug candidates identified by calculations on World Community Grid are likely to show antiviral activity in the laboratory and move to further testing.
According to the researchers, without access to World Community Grid's virtual super computing power, the search for drug candidates would take a prohibitive amount of time and laboratory testing.
This reminded me of an 18-minute video of Larry Brilliant at the 2006 Technology, Entertainment and Design [TED] conference. Back in 2006, Larry predicted a pandemic in the next three years, and here it is 2009 and we have the H1N1 virus.
His argument was to have "early detection" and "early response" to contain worldwide diseases like this.
A few months after Larry's "call to action" in 2006, IBM and over twenty major worldwide public health institutions, including the World Health Organization [WHO] and the Centers for Disease Control and Prevention [CDC], [announced the Global Pandemic Initiative], a collaborative effort to help stem the spread of infectious diseases.
One might think that with our proximity to Mexico that the first cases would have been the border states, such as Arizona, but instead there were cases as far away as New York and Florida. The NYT explains in an article [Predicting Flu With the Aid of (George) Washington] that two rival universities, Northwestern University and Indiana University, both predicted that there would be about 2500 cases in the United States, based on air traffic control flight patterns, and the tracking data from a Web site called ["Where's George"] which tracks the movement of US dollar bills stamped with the Web site URL.
The estimates were fairly close. According to the Centers for Disease Control and Prevention [H1N1 Flu virus tracking page], there are currently 3009 cases of H1N1 in 45 states, as of this writing.
This is just another example on how an information infrastructure, used properly to provide insight, make predictions, and analyze potential cures, can help the world be a smarter planet. Fortunately, IBM is leading the way.
Continuing this week's theme on Enterprise Applications, today I will cover Oracle.
IBM is Oracle's number #1 integration partner, and has the leading market share, nearly 40 percent, for IT hardware running Oracle applications. In the coopetition category, Oracle's databases competes against IBM's DB2 database offerings, and Oracle'sapplications compete against SAP's set of Enterprise Apps. While SAP offers its own internal database, most production SAP environmentsuse either an Oracle or IBM database instead. Comparing license revenues, Oracle's application side earns roughly 70 percent of the amount SAP applications earn.
To compete against SAP, Oracle has been on a spending spree of acquisitions. This includes PeopleSoft, Siebel, Hyperion, Agile, and JD Edwards.IBM can help with all of these applications, and many clients continue to use IBM DB2 as the underlying database, rather than switching over to Oracle database. For example, IBM has sizing tools to help identify the right amount of servers and storage based on "best practice" experience.
Oracle's database uses a number-letter combination. "9i" was Version 9, "i" for Internet. "10g" and "11g" are versions 10 and 11, "g" for Grid. Most of the Oracle customers I deal with are still on 9i or 10g. The 11g releaseis supported on Linux and Windows, with the other platforms to be delivered in a staged approach.
As with SAP, it is possible with Oracle to run a front-end application on one server platform, and theback-end database on a different server platform. Many of IBM's largest customers run the front-end onAIX or Linux, and then use z/OS on System z for the back-end database.
Oracle has implemented a "Scale-Out" approach called Real Application Clusters [RAC],pronounced same as "rack", which I discussed before [Similar Sounding Storage Speech].Several servers can act as an "application cluster" to access a common database. This approachallows customers to use a bunch of x86 servers instead of a bigger System p or System i machine. Additional processor capability can simply be added into the "application cluster" as needed.
IBM and Oracle are both staunch proponents of Linux. Oracle offers theirOracle Enterprise Linux support program.In this support program, Oracle will offer support service contracts for Red Hat Enterprise Linux (RHEL) corporatecustomers.This could explain why Oracle decided to support[Linux first]on its new 11g database, rather than Windows.
To deal with all of their acquisitions, Oracle has announced its Applications Unlimited strategy. Inthis strategy, the Oracle Fusion middleware will support all of Oracle'sapplications, including JD Edwards, PeopleSoft, and Seibel. This is good for IBM, as it will simplify IBM's testing of server and storage platforms for its Oracle clients.
To support pre-sales efforts, IBM and Oracle have formed the IBM Oracle International Competency Center,[IOICC]
Oh my, it is Tuesday again, and you know what that means? IBM Announcements!
This week, IBM announced its latest storage arrays in its IBM System Storage DS8000 series: the DS8880 models. Similar to the "Business Class" vs. "Enterprise Class" distinctions of the DS8870, IBM announced two new models, the DS8884 and the DS8886.
All of the new DS8880 models are based on the latest IBM POWER8 processors, and are noticeably thinner! These are now standard 19-inch wide, fitting nicely into standard IBM racks alongside most other standard 19-inch rack equipment.
The DC-UPS that used to be on the side are now at the bottom of each frame, taking up 8U of space. The High Performance Flash Enclosures (HPFE) that formerly were stored vertically above the DC-UPS will be stored horizontally with the rest of the HDD and SSD drives.
The DS8884 will have 6-core controllers, up to 256 GB Cache, 64 ports that can negotiate between 16Gbps and 8Gbps, up to 240 drives in a single-rack configuration or 768 drives in a three-frame configuration, and up to 120 flash cards in HPFEs. The performance of this one is equal or better to existing DS8870 systems.
The DS8886 will have 8-core, 16-core and 24-core controllers, offering up to three times the performance as the previous DS8870 models, with up to 2 TB of Cache, 128 ports, up to 1,536 drives across five frames, and up to 240 flash cards in HPFEs.
Field model conversion from DS8870 to DS8886 is available for existing clients with DS8870 Enterprise Configurations. This will let clients move their existing HDD, SSD, HPFE and Host Adapters over to the new DS8880 models.
In previous DS8000 models, clients would have one Hardware Management Console (HMC) inside the array, and an optional second HMC workstation somewhere else for high availability. While the second one was optional, it was always considered best practice to have it for redundancy sake. In the new DS8880 models, you can have both HMC in the array, and the Keyboard/Video/Monitor (KVM) can select between the two.
The new I/O enclosure pairs are four times faster, supporting six Device Adapters and two HPFE connections over PCIe Gen 3 network, the fastest available in the industry.
Lastly, IBM simplified the licensing of software features into three bundles, based on TB total capacity of Fixed Block (FB) LUNs and Count-Key-Data (CKD) volumes:
Base function License: Logical Configuration support for FB, Operating Environment License, Thin Provisioning, Easy Tier® automated sub-volume tiering, and I/O Priority Manager.
Copy Services License: FlashCopy®, Metro Mirror, Global Mirror, Metro/Global Mirror, z/Global Mirror (XRC), z/Global Mirror Resync, and Multi-Target PPRC.
z-Synergy Service License: Parallel Access Volumes (PAV), HyperPAV, FICON® attachment, High performance FICON (zHPF), and IBM z/OS® Distributed Data Backup (zDDB).
IBM also provided a "Product preview", announcing plans for a third member of the DS8880 family in 2016 that will be flash-optimized to provide an all-flash, higher performance storage system model.
Christopher Carfi on his Social Customer Manifesto blog has a great post[Let's Look at the Big Picture]that talks about Information as the new form of "money" by looking at how the concept of "money" wasfirst formed 150 years ago. Here's an excerpt:
Lesson 1: "Money" was very fragmented for a very long period of time after the colonization of North America
"Money" as we think of it in the form of cash/paper currency has only been around for about 150 years. Over a period of almost two hundred years both before and after that time, a number of fragmented methods were used to exchange value.
Lesson 2: Everybody needs to win
After the ideas of "cash" and "checks" had taken hold and become widespread, there were still many inefficiencies in the system. Cash is cumbersome, and subject to loss. Checks may bounce. This continued until the mid-1900's.
Enter the credit card.*
The credit card resonated with both customers and vendors because both parties received benefits.
Now, the widespread usage of credit cards was not something the occurred overnight. Instead, it was something that occurred over a generation. In 1970, only 16% of American households had credit cards. However, by 1995, that number had climbed to 65%.
We are now looking at Information in much the same way. It is fragmented, it is used to represent value, it is hoarded by some, shared by others. In much that "brown" is the new "black", does that mean "information" is the new"money"?
A related blog post from Shawn over at Anecdote discusses a panelist discussion of Albert Camus' work,The Stranger. Here is an excerpt:
... meaning is not pre-inscribed in the world around us and we are continuously seeking meaning in an inherently meaningless world. I almost toppled off the step machine. Do we live in an inherently meaningless world? On first thought I think the answer is yes. The onus is on us to make sense of our world.
And here is where information, by itself, is not of value unless people place value on it. Just as people valued Wampum and Furs, and could therefore trade it for other goods, people trade information for other itemsof value. But the onus is on us to make sense of the information, to determine the meaning of it, and use thisto help drive business or other accomplishments.
Are you leveraging information as well as investors leverage other people's money? If not, IBM can help.
Last Friday,The "Greater IBM Connection" team held a "red carpet" event, showcasing the winners of the Second Life "machinima".It is best explained on the Linden Lab website:
Machinima is the art of making real movies in virtual worlds.
Movies made in Second Life use the world's building, scripting, and avatar customization tools, working in real-time collaboration with people around the globe. You can use Second Life as your own virtual back lot, soundstage, choreography studio, costume and prop repository, and special effects house.
Tuesday is always good for announcements. Today, Gartner, Inc. announced that IBM has taken over HP in its climb to the top. I'll quote directly from today's press release:
STAMFORD, Conn., March 6, 2007 — Worldwide external controller-based (ECB) disk storage revenue totaled $15.2 billion in 2006, a 4.1 percent increase over 2005 revenue of $14.6 billion, according to Gartner, Inc.IBM overtook Hewlett-Packard for the No. 2 position in 2006 (see Table 1). IBM’s worldwide ECB market share increased to 15.8 percent, while HP’s market share dropped to 13.1 percent.
IBM beat HP both in 4Q06, as well as 2006 full year.You can read more about it from Gartner Dataquest report “Market Share: Disk Array Storage, All Regions, All Countries, 1Q05-4Q06" on their website. (Note: non-IBMers might need an account with Gartner to access this, not sure)
The focus was on external controller-based disk, not external controller-less SCSI/SAS disk, not disk arrays posing as virtual tape libraries, nor any disk sold inside HP, Sun, IBM or Dell servers. This is to compare with disk-only vendors such as EMC and HDS. The revenues reflect hardware only, including hardware-related parts of financial leases and managed services. Revenues from optional priced software features such as multi-pathing drivers, management software, or advanced copy services were excluded.I discussed these types of analyst reports back in blog post last September: Space Race Heats Up.
These marketshare numbers are based on revenues, not units or terabytes. When a box gets sold, the revenue was counted toward the vendor that sold it, not the manufacturer that built it. In this last report:
When Dell sells an EMC box, it gets counted as Dell. When Fujitsu Siemens sells an EMC box, it gets counted as "Other".
When HP sells an HDS box, it gets counted as HP. When Sun sells the HDS box, it gets counted as Sun.
When IBM sells its System Storage N series (from the OEM agreement with NetApp), it gets counted as IBM. Both IBM and NetApp experienced growth in the NAS/unified storage arena.
It's still cold here in the Washington DC area, but at least good news like this helps warm me up!
I hope everyone had some time these past few weeks of the Winter Solstice to enjoy some time off with friends and family. I had a great trip to New York City, got to visit my brother and his friends, went to see my friends in Michigan to celebrate New Years Eve, and see the world premiere of [LexiBaby], an independent film from fellow filmmaker Jonathan Petro.
The latter of course from fellow IBMers, corporate executives receiving bailout money, attorneys that specialize in foreclosures, and the lucky few who will be in Washington DC for the US Presidential Inauguration.In addition to all the bailout money from banks, insurance companies and automakers that will be spent on IBM equipment and services, there might be additional funds from the US Government to improve our country's information infrastructure.In a recent Forbes article titled[The Tech Solution To The Recession], Andy Greenberg writes about US president-elect Barack Obama's ideas about a stimulus to the economy. Here's an excerpt:
"IBM, for starters, believes that a massive infusion of cash should go toward cutting-edge technology. Last month, IBM CEO Sam Palmisano presented a report to Obama's transition team from the Information Technology and Innovation Foundation (ITIF) that argues that a $30 billion investment in universal broadband, health information technology and a smarter power grid could create 950,000 jobs.
"Those disparities, and IBM's argument for focusing a stimulus plan on technology in general, come from what economists have dubbed "network multipliers." The computing giant, and ITIF, argue that technology creates more jobs than other types of infrastructure by enabling new types of businesses.
"If you build more roads, people don't buy more tires or GPS systems, but if you build better networks, you create entirely new business applications," says Rob Atkinson, president of ITIF and an author of the think tank's report. "Something like YouTube could never have existed without broadband."
"Regardless of precisely how tech stimulus money gets spent, IBM will likely sweep up a significant chunk of those taxpayer funds, given the computing giant's diverse hardware, software and services businesses. Other IT infrastructure giants like Microsoft, Hewlett Packard, Oracle and SAP are also likely to vie for pieces of Obama's stimulus package aimed at technology.
"But among those tech companies, IBM has been especially active in driving home the need for national investment in tech systems. In a November speech to the Council on Foreign Relations, Palmisano argued that that the U.S. needs to invest in innovation not just as a solution to our current recession but as a competitive measure in an increasingly integrated and technologically advanced world."
Continuing my week in Auckland, New Zealand, I presented my last three topics for the week.
Selling IBM System Storage against competition - Part 1. You would think that since IBM's storage products are, in general, easier to use, faster, at a lower cost of ownership than the offerings from our competitors, there would not need to be a presentation like this. Since there are so many reasons why IBM is better, I split the session into two parts.
Selling IBM System Storage against competition - Part 2. With so much material, I needed to provide some structure. In the past, some Top Gun instructors organized by category, Enterprise Class, Midrange, and Entry level. I chose, instead, to organize by the different competitors themselves.
Selling IBM PureSystems. IBM PureSystems feature the Storwize V7000 and Flex System V7000 disk systems inside, and support all of IBM's disk and tape offerings outside the frame. I covered Flex Systems, PureFlex, PureApplication and PureData, including the newly announced PureData System for Hadoop.
We often joke that I.B.M. stands for "Information Between Meals"! Here we are at a restaurant in the [Britomart] area. I am on [the Paleo diet], which is low-carb, high-protein, dairy-free and gluten-free, and am trying to stick with it even when on the road traveling. Sometimes it can be challenging. Tonight, I opted for a light dinner, just roasted vegetables and grape-flavored beverage.
The folks in New Zealand love sheep. There are nine sheep for every person in this country. Here are some metal sculpture lawn ornaments.
Hyein and I needed new "desktop wallpaper" photos for our laptops. For those who want to dress up their laptops, here's one for each of us. (Click on each photo to see full size). Hyein kept getting her hair in the way. I didn't have that problem, but was worried my cap would fly off my head. This cap was a gift from my clients at [James Cook University in Brisbane, Australia].
In Top Gun classes, the top students are given "Top Gun" caps and their picture is published on the official website for all to see their success. Overall, the entire class did very well, and these three outstanding students had the top scores.
I am now in Sydney, Australia -- to teach Top Gun class again!
I figured I need to say something about "green" on this special holiday (and yes, I am partially Irish, andthe majority of my siblings have bright red hair and freckles as it runs through my family)
Last week, I had the pleasure to meet [Dr. Jia Chen]. She has a PhDin nanotechnology and works in IBM's Watson Research Center. She is recognized as one of the top 35 scientistsunder 35 years of age by MIT, top 15 of the "Nano 50", and one of the top 80 in the National Academy of Engineering.
The two of us presented to clients at the BMW Performance Center in Greenville, SC, on the topic of the "Green" IT data center. She covered all of the advancements IBM is making on the server side, and I coveredall the things on the storage side.
The BMW Performance center is part "briefing conference location" and part "driving school". Everyone had a greattime watching the crazy stunts of the professional drivers skidding and spinning on a closed course. Some hadthe opportunity to actually drive or ride in the cars themselves.
BMW is introducing its own "energy efficiency initiative" with their [X3 Hybrid] vehicle,which will be manufactured in Greenville, SC plant.
I returned safely from my trip to Tulsa, Oklahoma.
(A special shout-out to Shannon at [In The Raw] sushi restaurant, and my new friends I met at the rooftop of [the Mayo]!)
Last week I was in Auckland, New Zealand teaching Top Gun class. Top Gun teaches IBM Business Partners and sales reps how to sell our products, services, and solutions. I have been teaching Top Gun classes around the world since 1998.
(Why didn't I post sooner? Because IBM's developerWorks was getting an exciting upgrade to IBM Connections 4.0, and bloggers like me have to wait for the conversion to complete!)
While many of my trips in the USA involve traveling alone, that is not the case for Top Gun classes. Our class manager, Joe Ebidia, brought his wife Karen. Our class administrator is Hyein (Hyein is a Korean name that rhymes with rain). In addition to some local instructors, I am joined by my IBM USA colleagues Scott McPeek (Tivoli Storage) and Vic Peltz (Disk/Replication/Competitive Sales).
The rest of the teach team arrived a day or two early to adjust to jet lag. I, on the other hand, got off the plane Monday at 6am, and had a business meeting that same morning with GTS architects from Wellington.
Clockwise from left: Karen is vegetarian, and had some pasta with tomato sauce. Hyein had a lamb burger. Joe had flounder. I had salmon risotto. Yum!
(To those asking why I have only the bellies of Karen and Joe in the picture, I was focused on taking picture of the food.)
After setting up the classroom, we took a ferry over to [Devonport], a charming seaside village just minutes across the bay from Auckland. The ferry boats were close the the Central Business District our [Stamford Plaza hotel] was in, and they run every 30 minutes.
The four of us walked up to the top of Mt. Victoria to see the views of the city. I highly recommend this! Once you get to Devonport, you can walk along the streets to see all the cute shops, or enjoy the parks and natural beauty. I had [done this before], but it is always worth doing again!
The class is four days long. I had six presentations. Here were the first three:
Selling IBM Storwize V7000 and V7000 Unified. Scott McPeek had already covered SAN Volume Controller (SVC), so it was easy to explain the Storwize V7000. For the V7000 Unified, I went into more detail of the file-based protocols and features, paving the way for Vic's "Selling SONAS" later in the week.
Selling IBM Storwize V3700. Having covered the SVC and Storwize V7000, my presentation on the Storwize V3700 focuses more on the positioning of when to sell which product for particular workloads.
Understanding IBM's Big Four Initiatives. This was an interesting request. I was asked to cover Social, Mobile, Analytics and Cloud (what we internally call SMAC) from a storage perspective. Social included Social Media, Social Networking and Social Business. Mobile focused on IBM's Mobile First campaign. Analytics included big data, Hadoop, and our various solutions for performing analytics. Cloud included IBM's Cloud Computing Reference Architecture (CCRA), IBM SmartCloud Enterprise storage, our Backup and Archive clouds, and the new SmartCloud Storage portfolio.
I will save the rest of the week for the next post!
Well, it is Halloween back in the USA. I am in Seoul Korea this week, so it is already Thursday, November 1st here, but thought I would comment on Colin Barker's piece in ZDnet titled[SNW offers the frights].The article starts out with an oversimplification:
The storage industry is enjoying a boom currently thanks to the requirement for IT managers to keep everything. With the possibility of being sued any time by any company for no good reason at all, everyone is keeping everything, or at least all their data. Result? Loads and loads more kit being bought to the benefit of EMC, IBM, HP and every other supplier with any kind of storage product.
While its true that IBM System Storage grew yet again in 3Q07, exceeding our own internal business model, I would not call this an overall "boom" for the storage industry. While companies are growing in "TB capacity" by 30-50%, this translates only to single digit growth in terms of "Dollar revenues". This is because we continue to make storage with declining dollar-per-GB.
One should not confuse what people do with what people are required to do. I am not a lawyer, but most regulations pertaining to storage of information state that certain records need to be kept for a set amount of time, either a fixed period of years, or based on some event. For example, broker/dealers need to keep emails of their clients for six years after the client closes their brokerage account. After those six years, the records can be destroyed.
Unfortunately, many IT managers look at the laws and come up with the simplest solution: keep everything forever. While this might meet the regulators audit requirements, it does expose their employer to subpoenas for data that should have been deleted, and may not be very cost-effective.
The alternative for many IT managers involves having to leave their comfort zone, and talk to their legal counsel, the lines of business, and try to classify their data, determine a set of policies, and inact some forms of enforcement. This is perhaps the "scary" part of the storage of information, it has grown outside the walls of IT, forcing IT managers to interact with the rest of the business to get their jobs done.
Compliance is the only game in town and that is most certainly where the money is.
Anytime an analyst tells you that something is the "only game in town", they are usually wrong. In this case, IBM has had great success in other areas that are not compliance-related. For example, digital video surveillance (DVS) is being used not only to help reduce shoplifting, but also to help identify patterns in customers perusing through aisles and window-shopping. Identifying what people are interested in has proven effective in moving product displays around to better attract buyers and motivate them to make purchases.
Take, the keynote from Andy Monshaw, general manager of IBM storage, and thus a man who is very much in a position to know. He spent his allotted 30 minutes, or whatever, listing all the security, compliance, threats and related issues that are currently making the jobs of most IT manager a cause for concern. Now, there is an argument that suggests that it is absolutely the right thing to do to frighten IT managers into sorting out their issues. They need shaking up say some. Especially analysts.
I helped develop the content of Andy's SNW presentation, working with his speech writers and graphic artists to make a consistent and coherent message fit in the 25 minutes he was given. The challenge with SNW is that we needed to make this presentation applicable across the entire storage industry, without sounding like an infomercial for IBM offerings.
Some people have compared the storage to the "insurance industry", claiming that backups, remote disk mirroring, continuous data protection and other storage related features are costs that can be compared to insurance you pay to protect your home, business, and other assets. You hope you never have to use it, and complain how much it costs, but when bad things happen, you hope it is the best money can buy.
Unlike Y2K, which was a one-time event that had a specific date of occurrence, the threats and risks mentioned by Andy in his presentation may never happen at all, or in other cases, may happen more than once, without knowing when or where. For the sake of your shareholders, and your stakeholders, it is best to be prepared for these possibilities.
The counter argument says that IT companies just smell the money.
Is this a counter argument? Can IBM not both help customers mitigate their risks, and at the same time, turn a profit? Trust me, you do not want to do business with any storage vendor that is not interested in making a profit. The better ones have incorporated addressing client's most pressing challenges into their strategy. I gave a quick summary of IBM's strategy last August in [Day 1 Storage Symposium].
Helping our clients mitigate risks is just one of IBM's core strengths. If you want to learn more, contact your local IBM Business Partner or storage rep.
This is page 34 of Sequoia Capital's[56-slide presentation] about the current financial meltdown. In the past, IT spending tracked closely to the rest of the economy, but the latest downturn has not yet reflected in IT spend.
The rest of the deck is worth going through, with interesting stats presented in a clear manner.
On Wednesday, I walked through the gardens of [The Grotto] on Sandy Blvd, ate a German lunch at [The Rheinelander], then visited the [Crown Point Vista House] along the [Columbia River Gorge]. There were several fabulous waterfalls that could be seen from the parking area without hiking into the wilderness. We wouldn't want to encounter a bear in the woods, or a cow in the field!
Afterwards, I drove to the [Timberline lodge] at the peak of Mt. Hood to watch the snow fall and have dinner and drinks. This is the lodge featured in the movie ["The Shining"].
Thursday was a Spa day, which I spent relaxing at the pool and sauna. In the evening, I had dinner at [Henry's Tavern], and then shopped at [Powell's Books].
In the afternoon, Rafael, Mo and I explored Portland's waterfront and various bridges via [Segway tour]. The cherry blossoms along our path were in full bloom. If you have not ridden on one of these Segway scooters, they are a lot of fun!
On Saturday, Portland held their [Saturday Market] with arts and crafts for sale. This is similar to Tucson's 4th Avenue Street fair. The difference is that the "Saturday Market" occurs every Saturday of the year and Tucson's 4th Avenue Street Fair occurs only twice per year. The weather was very nice, so, many of the locals were in t-shirts and shorts. A live concert by [Grupo Condor] were playing on the main stage.
I walked past the [Voodoo Donuts store]. There was a long line to get in. A woman leaving the store carrying a pink donut box complained she waited 2 hours just to spend $28 for a dozen donuts. The magic is in the hole!
Getting out of the hustle and bustle of the Saturday Market, I had some green tea at the [Lan Su Chinese Garden]. A sister city to Portland is Suzhou, China, and this garden was very peaceful to walk through.
I went back to Powell's Books, did some shopping for shoes at [Dr. Martens], and had some pizza and salad at [Sizzle Pie] next door.
Nearly everything was closed on Easter Sunday, so I went down to the [TulipFest at the Wooden Shoe Tulip Farm] in Woodburn, OR. This was the opening weekend, with over 40 acres of flowers to walk through, various food carts, wine tasting, and rides for the kids.
Getting back to Tucson proved to be a bit challenging. The flight from Portland to San Francisco was delayed due to fog, so we got re-routed to Seattle, then back to Los Angeles, and finally to Tucson.
Registration for the "Meet the Storage Experts" event in Second Life will close this week fornext week's September 20 event. All IBMers, clients and IBM Business Partners are welcome to attend. We will focus this time on DS3000 and N series disk systems, tape systems,and IBM storage networking gear.
If you miss this one, we plan to have another one in November!
The [IBM Edge2015 conference] is premiere conference covering Infrastructure Innovations for IBM System Storage, as well as sessions about z Systems and POWER Systems from our IBM Enterprise conference.
Here is my quick recap of various sessions on the fourth day, Wednesday, May 14, 2015.
Object Storage and Its Use with OpenStack
Rich Swain, IBM Storage Team Lead Engineer, presented this in three sections. First, he covered the advantages of object storage versus block or file-based storage. This includes the idea that each object comes with rich metadata that can be searched.
Rich then went to explain the specifics of OpenStack Swift, an open standard for object storage. A simple three-tier hierarchy of account, container, and object.
Rich wrapped up his talk with an overview of Spectrum Scale and Elastic Storage Server offerings from IBM.
Driving Timely Business Insights on the IBM Data Engine for Analytics
Linton Ward, IBM Distinguished Engineer, POWER Systems Big Data and Analytics, presented Big Data analytics from a POWER Systems perspective. He gave an overview of Big Data analytics, and how IBM POWER Systems provide advantages to analyze data quickly.
Linton had helped me with my Big Data presentation, so I decided to participate in his presentation during his section on Spectrum Scale, but no questions came up that he couldn't handle on his own.
The Pendulum Swings Back -- Understanding Converged and Hyper-converged Environments
This presentation has an interesting back-story. At a client briefing, I was asked to explain the difference between "Converged" and "Hyper-converged" systems, which I did with the analogy of a pendulum. I used the whiteboard, and then later made it into a single chart.
At the far left, I start with mainframe systems of the early 1950s that had internal storage. As the pendulum swings to the middle, I discuss the added benefits of external storage, from RAID protection to centralized management.
To the far right, the pendulum swings over to networked storage, from NAS to SAN attached devices for flash, disk and tape. This offers excellent advantages, including greater host connectivity, and greater distances supported to help with things like disaster recovery.
Here is where the pendulum swings back. IBM introduced PureSystems that combined servers, storage and switches into a single rack configuration. Other vendors had similar offerings, such as VCE vBlock, Flexpod from NetApp and Cisco, and Oracle Exadata.
Lately, the pendulum has swung fully back to internal storage, with storage-rich servers running specialized software. There are two kinds. First there are pre-built systems like Nutanix, Simplivity or EVO:Rail which are x86 based server systems with built-in flash and disk. Second, there is software that can be deployed on your own choice of hardware, such as IBM Spectrum Scale FPO or VMware VSAN.
So, what I presented on a single slide before, has been fleshed out into a full blown hour-long presentation!
Common Performance Pitfalls and the Value of Latency
Erik Eyberg and Woody Hutsell from IBM FlashSystem team presented the differences between MB/sec, IOPS and latency. IBM FlashSystem is the world's fastest storage with incredibly low latency that is two to five times faster than most major competitors in the all-flash arrays category.
Accelerate with OpenStack: Flexible and Rapid Deployed Orchestration for Your Cloud
Ohad Atia, IBM Systems Development Manager for XIV Cloud Storage Solutions, presented how the OpenStack Cinder interface works, then explained the new IBM Spectrum Accelerate, based on the software from XIV.
Ronen Kat, IBM Research Manager and Cloud Storage Research Scientist, gave a live demo on how easy it is to deploy Spectrum Accelerate in a public cloud. First, you request three or more bare metal servers with specific amounts of RAM and spinning disk. Optionally, Spectrum Accelerate can support a single Solid State Driver (SSD) as read cache in each server. You can either install VMware ESXi 5.5 yourself, or have the Cloud provider do it for you. This step can be done quickly to initiate, but then the Cloud provider might take 24-72 hours depending on how busy they are.
Like cooking shows, where they take out an already prepared item from the oven or refrigerator to save time, Ronen started with four servers that were already configured above from IBM SoftLayer. The second step was to deploy the Spectrum Accelerate code, supplied as an OVF file that VMware can use to start up each virtual machine.
The third step is to connect all of the IP addresses, since Spectrum Accelerate uses TCP/IP for everything from iSCSI host attachment to inter-node communication.
Steps 2 and 3 took less than 5 minutes! I was impressed how simple and easy it was. Even when you factor in the few days it might take IBM SoftLayer to provide you access to the servers, it is still way faster than ordering your own on-premise storage.
A Powerful Virtualization Solutions Delivered by the VMware and IBM Storage Partnership
Impressed with their last presentation, I stayed in the room for this one. Ohad Atia presented IBM Spectrum Control Base edition, and how this provides VMware VVol support through its VASA 2.0 provider code.
IBM Spectrum Control Base edition is entitled to all IBM owners of XIV, Spectrum Accelerate, DS8000 and Storwize family products to provide a consistent VMware interface experience.
Storage Meet the Experts, hosted by Maurice McCullough
For those not familiar with Edge, Maurice "Mo" McCullough is the lead organizer of the storage portion of Technical Edge, as well as various Systems Technical University events held throughout the year.
On the Thursday evening of Edge every year, Mo hosts this popular session for everyone to ask their questions to the experts at the front of the room. There were similar sessions for z Systems and POWER Systems experts in the adjoining rooms.
Joining me on the storage expert panel were Clod Barrera, Shelly Howrigon, Mike Griese, Barry Whyte, Jim Blue, Sven Oehme, and several others. Generally, there isn't a question we don't have an answer to, but if you stump the panel, we will take you out to dinner. The audience was ready to take that challenge!
After Storage Meet the Experts, I had dinner and went to see [Frank: The Man, The Music] musical show at the Venetian hotel. Bob Anderson impersonates Frank Sinatra, singing a popular selection of Frank's many recordings, intermixed with highlights from his television and film career. Bob was accompanied by a 32-piece orchestra that brought the music of the era back to life.
Marking the occasion, here is an important letter from our Vice President, Laura Guio:
May 6, 2014
To Whom it may concern
Subject: ProtecTIER Development Update:
This year marks the sixth anniversary of IBM's acquisition of Diligent Technology. Over the past six years IBM has emerged as a leader in enterprise class data deduplication. Our highly scalable, dual node hardware redundancy and gateway design are unique characteristics in the industry. IBM fundamentally believes in the importance of cost saving data deduplication technology and continues to enhance our solution, improve value and increase investment protection for our installed base.
First, it is important to note what IBM has done most recently. IBM is among the first to integrate flash technology along with deduplication to boost performance and lower cost. Integration of the IBM FlashSystem 840 for metadata was completed the day the system was publically announced. The speed of technology integration is a result of our flexible gateway design which simplifies technology adoption. It also is enabled by our global development team providing a 24x7 system design, product test and integration environment.
Secondly, IBM has recently released ProtecTIER Mainframe Edition which enables the same enterprise class deduplication capability now for IBM System z. Another distinctive feature of ProtecTIER is its ability to sustain high throughput for both read and write operations. Most deduplication methodologies have an inherent read performance penalty. Since mainframe tape operations are much more read intensive than distributed systems, we were one of the first to market with a practical deduplication offering for all mainframe tape applications.
That's just what we've done getting out of the starting blocks in 2014. Our development team continues to enhance ProtecTIER. We're also working on refreshing the entire ProtecTIER product line with new model enhancements. A new gateway design is underway which will improve performance of the existing DD5. We expect this to be available as an upgrade, providing investment protection for existing ProtecTIER clients. The SM2 product family is also being redesigned to extend its capacity range. Along with hardware changes, we will widen the disk support matrix offering enhanced flexibility and new levels of price performance.*1*
We expect 2014 to be a busy year for IBM deduplication. We have development facilities around the world in Europe, North America, Central America and Asia, working on ProtecTIER. IBM continues to market, sell, and support ProtecTIER as our strategic offering for cost-reducing deduplication technology. Any suggestion that ProtecTIER is fading away is wishful thinking by our competitors. We are working to expand our markets as we have demonstrated by our recent introduction of ProtecTIER into the mainframe. Furthermore, we are looking to expand the use cases for ProtecTIER, which can now be attached as a NAS file system, to other areas besides pure backup. We're excited about what we are delivering today and where we can provide leadership by leveraging deduplication for customer storage environments.
Vice President, Business Line Executive Storage Systems
IBM Systems and Technology Group
*1*: IBM's statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM's sole discretion. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
To learn more about IBM ProtecTIER, consider attending the [IBM Edge conference], May 19-23, 2014 at the Venetian Hotel in Las Vegas. I'll be there to explain Data Deplication technology as part of my "Data Footprint Reduction" presentation!
Today, I went looking for reading-glasses. Unfamiliar with my surroundings, I asked several people where I might be able to find and purchase these, and was sent in various directions. My first stop was a bookstore. It would make sense that since many people need reading glasses to read the books, that they would sell them there, but no. The staff didn't know where I could go, but pointed me in the direction of a mall. At the mall, I found a pharmacy. Many pharmacies sell reading glasses, so I stopped in, but no, not this one. The pharmacists suggested the super-store nearby. I walked in to the super-store, and asked the first employee where they keep their reading glasses, and they said the other corner. The other corner was the electronics department. It made sense that they sold CDs and DVDs in the same section as the equipment that plays them, but reading glasses? Skeptical, I went to the pharmacy department, and the young and beautiful lady (everyone is young, thin and beautiful here) had me follow her, and she led me back to the electronics department, whereupon she pointed to a rack of sunglasses. I indicated that I need reading glasses, not sunglasses. She pulled one out, and it was indeed reading glasses, 1.25, just what I was looking for. Others were tinted, so you can read the newspaper out in the sunlight. The pair I chose cost only $97 in the local currency.
After reading the last sentence, you might be thinking I am describing my "avatar" in Second Life, but no, I am talking about my search for reading glasses on the streets of Mexico. I am here this week in meetings with IBM Business Partners and sales reps to discuss IBM's latest System Storage products and offerings.
We used to tell people they should "clothe" servers with storage. IBM offers both, so yes it makes sense to offer both as part of a complete solution. However, when you look through a dictionary definition "to clothe" you learn it is to dress, wrap or cover with clothing, an implication that it is external, and perhaps temporary, easily changed, like switching from sunglasses to reading glasses. In Second Life, objects can be "worn", simply by attaching or detaching them to your "avatar". Sometimes clothing serves a purpose, like reading glasses, provides protection, like raincoats, and other times, more decorative, like"icing on the cake" or "gold plating".
This concept was fine 50 years ago, when we were in a server-centric world, and dumb storage devices were attached to very intelligent servers. Back then, we used the derogatory term "subsystems" to emphasize that storage was just part of the server, not a system of its own.
Today, we live in an information-centric world. The information outlives the media, and the media outlives the servers that access it. It is not unreasonable to attach dozens or hundreds of servers to a single storage system, or collection of storage systems. Over 20 percent of IBM System Storage DS8000 series, for example, are attached to Windows rack-optimized or blade servers. Imagine a refrigerator surrounded by dozens or hundreds of pizza boxes. Storage is no longer a subsystem, but a system on its own right, dressed, wrapped or covered by servers that deliver the right information, to the right people, at the right time.
So perhaps we should reverse it, telling people they should "clothe" their storage with servers!