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When I was a kid, we didn't have online access to anything. Either yourparents were rich and generous and bought you the latest set of encyclopedias, or they were poor or cheap, and you hoofed it to thenearest library.
Now, I rely heavily on Wikipedia, and other wikis, to find information I need.The key here is the ability to find stuff. With the old 27-volume set ofencyclopedias, you had to know what word something would be filed under, andhow to spell it, so that you could find it. Today's search facilities are much moreforgiving. If you guess wrong, you are only a few clicks away from what youwere really looking for, in a Kevin Bacon six-degrees-of-separation kind of way.
Wikipedia is now looked at more often than CNN.com or the New York Times website.Why? It is amazingly good at summarizing a situation in succinct terms, even fornews "as it happens". The recent episode at Heathrow airport a few weeks agoserves as a good example. I was in Washington DC that week, on my way to Miami and Sao Paulo,Brazil, so it is good to have the news I needed, when I needed it.[Read More]
(Frequent readers of my blog may remember that I had been to Istanbul for a similar conference last year. I arrived a day earlier to do some sightseeing, which I documented in my April 2014 blog post [Arrived Safely to Istanbul].)
Like IBM Edge conference in Las Vegas earlier this month, this conference will not just be for Storage, but also include z Systems and POWER Systems content. Here are the sessions I will be presenting:
Software Defined Storage: IBM Vision and Strategy
Software Defined Storage: Technical Overview
IBM's Cloud Storage Options
What is Big Data? Architectures and Practical use Cases
IBM Spectrum Storage Integration with OpenStack
New Generation of Storage Tiering: Less Management, Lower Costs and Increased Performance
If you are attending next week in Istanbul, I will see you there!
The flight back was uneventful, except for the leg from Houston to Tucson. The lady in the window seat had "overallocated storage" and required a "distance extension" on her safety belt. To accomodate her, her husband and I flipped up the "logical partitions" between the seats, and "compressed" to take up less space to accomodate. Luckily, it was only for two hours.
On the flight to Houston, I was asked what kind of drink I wanted, in Spanish, as the crew were all from Mexico. Here's a quick Spanish lesson:
this stands for drink in general, and can include liquor and soft drinks
this stands generically for soft drink. They will often use "Coke" to refer to any cola beverage, regardless of brand.
It is interesting that Spanish language in each country is slightly different. The Mexicans I met with and spoke Spanish to immediately recognized I was from South America, and not from Central America. Likewise, folks in Puerto Rico knew I was from somewhere from South America, and not from Mexico or Central America. In Columbia, Argentina, and even Brazil, my speech is more recognizable as being from Bolivia.
Before IBM got into an OEM agreement with Network Appliance, I used to indicate that EMC and NetApp were the "Coke and Pepsi" of the NAS marketplace. IBM had a presence, but it was in the single digits, whereas these two major players had roughly equal marketshare, just as Coke and Pepsi dominate equally the US marketplace. That analogy doesn't work in other countries, as in some cases the country might be more heavily in favor of one or the other.
On my flight over from Houston to Tucson, however, I was asked what kind of "pop" I wanted. I always say "soda" to refer generically to soft drinks, but realize that others say "pop" instead. Not only can Americans be able to detect what part of the country people are from by accent, but also by the words they use.
This week, I was in Sydney, Australia teaching IBM Storage Portfolio Top Gun class.
Our hotel is near [Circular Quay], and our class is at the IBM Centre at St. Leonards, just six metro stops away. There are also ferry boats from Circular Quay to other parts of the city.
Here are other members of the teach team. Scott McPeek covers the IBM SmartCloud Virtual Storage Center, SAN Volume Controller and Tivoli Storage Productivity Center. Vic Peltz covers high-end disk, disk replication, and competitive issues. Here we are in front of the [Sydney Opera House].
We arrived at 4:15pm to discover they weren't open for dinner until 5:30pm. We managed to find some beverages at the bar next door. Corona beer?!?! I just travelled thousands of miles across the Pacific Ocean to be offered Mexican beer I can get locally in Tucson? I don't think so! Instead, we got some local Tasmanian brew.
Once seated, our table at Doyles was outdoors on the patio, with stunning views of the sunset. The weather was just right, cool and crisp sea air, but not windy.
I tried their Sydney Sangria which combines red wine, fruit juices and ginger beer. This had an interesting kick. If you have never tried Ginger beer, I highly recommend it! For dinner, I had the Flathead fish and chips. All of the fish at Doyles is locally sourced.
We got done with dinner just in time to catch the last ferry boat at 6:55pm! We literally were the last three to get on the boat before they pulled up the gangplank!
On Monday night, after the first day of class, our friends at [Brocade] invited us to a Pizza-and-Beer reception at the [Cabana Bar and Lounge], similar to the Brocade reception at Sale Street Bar last week in Auckland. Here I am with Katie, one of the Brocade employees hosting the event.
While at the reception, we had a terrible rain storm. I am so glad we were not on the street at that time. Some of our colleagues were not so lucky, and arrived soaking wet!
Special thanks to Tim Lees, the Brocade partner manager to IBM in ANZ, for hosting these receptions in both Auckland and Sydney!
On Tuesday, I once again presented the [Storwize family, DS3500 and DCS3700 disk systems]. Based on student feedback from last week's Auckland class, we took out some of the more technical details of each product, and added more information on the business value of each feature.
In explaining the word "archive" we came up with two separate Japanese words. One was "katazukeru", and the other was "shimau". If you are clearing the dinner plates from the table after your meal, for example, it could be done for two reasons. Both words mean "to put away", but the motivation that drives this activity changes the word usage. The first reason, katazukeru, is because the table is important, you need the table to be empty or less cluttered to use it for something else, perhaps play some card game, work on arts and craft, or pay your bills. The second reason, shimau, is because the plates are important, perhaps they are your best tableware, used only for holidays or special occasions only, and you don't want to risk having them broken. As it turns out, IBM supports both senses of the word archive. We offer "space management" when the space on the table, (or disk or database), is more important, so older low-access data can be moved off to less expensive disk or tape. We also offer "data retention" where the data itself is valuable, and must be kept on WORM or non-erasable, non-rewriteable storage to meet business or government regulatory compliance.
The process of archiving your data from primary disk to alternate storage media can satisfy both motivations.
IBM offers software specifically to help with this archival process.For email archive, IBM offers [IBM CommonStore] for Lotus Domino and MicrosoftExchange. For database archive, including support for various ERP and CRM applications, IBM offers [IBM Optim] from the acquisition of Princeton Softech.
The problems occur when companies, under the excuse of simplification or consolidation, feel they can just usetheir backups as archives. They are taking daily backups of their email repositories and databases, and keepingthese for seven to ten years. But what happens when their legal e-discovery team needs to find all emails or database records related to a particular situation, an employee, client or account? Good luck! Most backupsare not indexed for this purpose, so storage admins are stuck restoring many different backups to temporary storage and combing through the files in hopes to find the right data.
Backups are intended for operational recovery of data that is lost or corrupted as a result of hardware failures, application defects, or human error. Disk mirroring or remote replication might help with hardware failures, but any logical deletion or corruption of data is immediately duplicated, so it is not a complete solution. FlashCopy or Snapshot point-in-time copies are useful to go back a short time to recover from logical failures, but since they are usually on the same hardware as the original copies, may not protect against hardware failures. And then there's tape, and while many people malign tape as a backup storage choice, 71 percent of customers send backups to tape, according to a 2007 Forrester Research report.
Backups often aren't viable unless restored to the same hardware platform, with the same operating system and application software to make sense of the ones and zeros. For this reason, people typically only keep two to five backup versions, for no more than 30 days, to support operational recovery scenarios. If you make updatesto your hardware, OS or application software, be sure to remember to take fresh new backups, as the old backupsmay no longer apply.
Archives are different. Often, these are copies that have been "hardened" or "fossilized" so that they make sense even if the original hardware, OS or application software is unavailable. They might be indexed so that they can be searched, so that you only have to retrieve exactly the data you are looking for. Finally, they are often stored with "rendering tools" that are able to display the data using your standard web browser, eliminating the need to have a fully working application environment.
Take any backup you might have from five years ago and try to retrieve the information. Can you do it? This might be a real eye-opener. You might have inherited this backup-as-also-archive approach from someone else, and are trying to figure out what to do differently that makes more sense. Call IBM, we can help.
Continuing this week's theme on Enterprise Applications, today I will cover Oracle.
IBM is Oracle's number #1 integration partner, and has the leading market share, nearly 40 percent, for IT hardware running Oracle applications. In the coopetition category, Oracle's databases competes against IBM's DB2 database offerings, and Oracle'sapplications compete against SAP's set of Enterprise Apps. While SAP offers its own internal database, most production SAP environmentsuse either an Oracle or IBM database instead. Comparing license revenues, Oracle's application side earns roughly 70 percent of the amount SAP applications earn.
To compete against SAP, Oracle has been on a spending spree of acquisitions. This includes PeopleSoft, Siebel, Hyperion, Agile, and JD Edwards.IBM can help with all of these applications, and many clients continue to use IBM DB2 as the underlying database, rather than switching over to Oracle database. For example, IBM has sizing tools to help identify the right amount of servers and storage based on "best practice" experience.
Oracle's database uses a number-letter combination. "9i" was Version 9, "i" for Internet. "10g" and "11g" are versions 10 and 11, "g" for Grid. Most of the Oracle customers I deal with are still on 9i or 10g. The 11g releaseis supported on Linux and Windows, with the other platforms to be delivered in a staged approach.
As with SAP, it is possible with Oracle to run a front-end application on one server platform, and theback-end database on a different server platform. Many of IBM's largest customers run the front-end onAIX or Linux, and then use z/OS on System z for the back-end database.
Oracle has implemented a "Scale-Out" approach called Real Application Clusters [RAC],pronounced same as "rack", which I discussed before [Similar Sounding Storage Speech].Several servers can act as an "application cluster" to access a common database. This approachallows customers to use a bunch of x86 servers instead of a bigger System p or System i machine. Additional processor capability can simply be added into the "application cluster" as needed.
IBM and Oracle are both staunch proponents of Linux. Oracle offers theirOracle Enterprise Linux support program.In this support program, Oracle will offer support service contracts for Red Hat Enterprise Linux (RHEL) corporatecustomers.This could explain why Oracle decided to support[Linux first]on its new 11g database, rather than Windows.
To deal with all of their acquisitions, Oracle has announced its Applications Unlimited strategy. Inthis strategy, the Oracle Fusion middleware will support all of Oracle'sapplications, including JD Edwards, PeopleSoft, and Seibel. This is good for IBM, as it will simplify IBM's testing of server and storage platforms for its Oracle clients.
To support pre-sales efforts, IBM and Oracle have formed the IBM Oracle International Competency Center,[IOICC]
Yesterday, I went to the Bodyworlds exhibition. Here the anatomy of real human cadavers are on display, in full detail, thanks to a process calledPlastination.This was a great way to present anatomy in a 3-D visual way that can be easily understood and appreciated.I was glad to see so many children were there, although I warn parents that some sections of the exhibit maybe a bit shocking. I heard people speaking French and German, and it was great that anyone can be fascinatedby the human body, without having to read or understand English.
In the exhibit, you got to see the bones, nerves, muscles, digestive tract and other organs.Some in action poses, like swinging a baseball bat or ice skating, while others were stretched into specific poses to help emphasize one part or another.
In some cases, they would show side by side healthy and unhealthy organs, for example, the lungs of someone that smokes tobacco cigarettes, compared to the lungs of a normal person. Quite a difference!
Visualization can be an effective way to understand and gain insight from information. Presenting information in a visually stunning manner can be challenging, but often worth the effort. It reminded me of Edward Tufte, who has written several books on this subject.
Recently, IBM and the University of Texas Medical Branch (UTMB) [launched an effort] using IBM's World Community Grid "virtual supercomputer" to allow laboratory tests on drug candidates for drug-resistant influenza strains and new strains, such as H1N1 (aka "swineflu"), in less than a month.
Researchers at the University of Texas Medical Branch will use [World Community Grid] to identify the chemical compounds most likely to stop the spread of the influenza viruses and begin testing these under laboratory conditions. The computational work adds up to thousands of years of computer time which will be compressed into just months using World Community Grid. As many as 10 percent of the drug candidates identified by calculations on World Community Grid are likely to show antiviral activity in the laboratory and move to further testing.
According to the researchers, without access to World Community Grid's virtual super computing power, the search for drug candidates would take a prohibitive amount of time and laboratory testing.
This reminded me of an 18-minute video of Larry Brilliant at the 2006 Technology, Entertainment and Design [TED] conference. Back in 2006, Larry predicted a pandemic in the next three years, and here it is 2009 and we have the H1N1 virus.
His argument was to have "early detection" and "early response" to contain worldwide diseases like this.
A few months after Larry's "call to action" in 2006, IBM and over twenty major worldwide public health institutions, including the World Health Organization [WHO] and the Centers for Disease Control and Prevention [CDC], [announced the Global Pandemic Initiative], a collaborative effort to help stem the spread of infectious diseases.
One might think that with our proximity to Mexico that the first cases would have been the border states, such as Arizona, but instead there were cases as far away as New York and Florida. The NYT explains in an article [Predicting Flu With the Aid of (George) Washington] that two rival universities, Northwestern University and Indiana University, both predicted that there would be about 2500 cases in the United States, based on air traffic control flight patterns, and the tracking data from a Web site called ["Where's George"] which tracks the movement of US dollar bills stamped with the Web site URL.
The estimates were fairly close. According to the Centers for Disease Control and Prevention [H1N1 Flu virus tracking page], there are currently 3009 cases of H1N1 in 45 states, as of this writing.
This is just another example on how an information infrastructure, used properly to provide insight, make predictions, and analyze potential cures, can help the world be a smarter planet. Fortunately, IBM is leading the way.
The [IBM Edge2015 conference] is premiere conference covering Infrastructure Innovations for IBM System Storage, as well as sessions about z Systems and POWER Systems from our IBM Enterprise conference.
Here is my quick recap of various sessions on the fourth day, Wednesday, May 14, 2015.
Object Storage and Its Use with OpenStack
Rich Swain, IBM Storage Team Lead Engineer, presented this in three sections. First, he covered the advantages of object storage versus block or file-based storage. This includes the idea that each object comes with rich metadata that can be searched.
Rich then went to explain the specifics of OpenStack Swift, an open standard for object storage. A simple three-tier hierarchy of account, container, and object.
Rich wrapped up his talk with an overview of Spectrum Scale and Elastic Storage Server offerings from IBM.
Driving Timely Business Insights on the IBM Data Engine for Analytics
Linton Ward, IBM Distinguished Engineer, POWER Systems Big Data and Analytics, presented Big Data analytics from a POWER Systems perspective. He gave an overview of Big Data analytics, and how IBM POWER Systems provide advantages to analyze data quickly.
Linton had helped me with my Big Data presentation, so I decided to participate in his presentation during his section on Spectrum Scale, but no questions came up that he couldn't handle on his own.
The Pendulum Swings Back -- Understanding Converged and Hyper-converged Environments
This presentation has an interesting back-story. At a client briefing, I was asked to explain the difference between "Converged" and "Hyper-converged" systems, which I did with the analogy of a pendulum. I used the whiteboard, and then later made it into a single chart.
At the far left, I start with mainframe systems of the early 1950s that had internal storage. As the pendulum swings to the middle, I discuss the added benefits of external storage, from RAID protection to centralized management.
To the far right, the pendulum swings over to networked storage, from NAS to SAN attached devices for flash, disk and tape. This offers excellent advantages, including greater host connectivity, and greater distances supported to help with things like disaster recovery.
Here is where the pendulum swings back. IBM introduced PureSystems that combined servers, storage and switches into a single rack configuration. Other vendors had similar offerings, such as VCE vBlock, Flexpod from NetApp and Cisco, and Oracle Exadata.
Lately, the pendulum has swung fully back to internal storage, with storage-rich servers running specialized software. There are two kinds. First there are pre-built systems like Nutanix, Simplivity or EVO:Rail which are x86 based server systems with built-in flash and disk. Second, there is software that can be deployed on your own choice of hardware, such as IBM Spectrum Scale FPO or VMware VSAN.
So, what I presented on a single slide before, has been fleshed out into a full blown hour-long presentation!
Common Performance Pitfalls and the Value of Latency
Erik Eyberg and Woody Hutsell from IBM FlashSystem team presented the differences between MB/sec, IOPS and latency. IBM FlashSystem is the world's fastest storage with incredibly low latency that is two to five times faster than most major competitors in the all-flash arrays category.
Accelerate with OpenStack: Flexible and Rapid Deployed Orchestration for Your Cloud
Ohad Atia, IBM Systems Development Manager for XIV Cloud Storage Solutions, presented how the OpenStack Cinder interface works, then explained the new IBM Spectrum Accelerate, based on the software from XIV.
Ronen Kat, IBM Research Manager and Cloud Storage Research Scientist, gave a live demo on how easy it is to deploy Spectrum Accelerate in a public cloud. First, you request three or more bare metal servers with specific amounts of RAM and spinning disk. Optionally, Spectrum Accelerate can support a single Solid State Driver (SSD) as read cache in each server. You can either install VMware ESXi 5.5 yourself, or have the Cloud provider do it for you. This step can be done quickly to initiate, but then the Cloud provider might take 24-72 hours depending on how busy they are.
Like cooking shows, where they take out an already prepared item from the oven or refrigerator to save time, Ronen started with four servers that were already configured above from IBM SoftLayer. The second step was to deploy the Spectrum Accelerate code, supplied as an OVF file that VMware can use to start up each virtual machine.
The third step is to connect all of the IP addresses, since Spectrum Accelerate uses TCP/IP for everything from iSCSI host attachment to inter-node communication.
Steps 2 and 3 took less than 5 minutes! I was impressed how simple and easy it was. Even when you factor in the few days it might take IBM SoftLayer to provide you access to the servers, it is still way faster than ordering your own on-premise storage.
A Powerful Virtualization Solutions Delivered by the VMware and IBM Storage Partnership
Impressed with their last presentation, I stayed in the room for this one. Ohad Atia presented IBM Spectrum Control Base edition, and how this provides VMware VVol support through its VASA 2.0 provider code.
IBM Spectrum Control Base edition is entitled to all IBM owners of XIV, Spectrum Accelerate, DS8000 and Storwize family products to provide a consistent VMware interface experience.
Storage Meet the Experts, hosted by Maurice McCullough
For those not familiar with Edge, Maurice "Mo" McCullough is the lead organizer of the storage portion of Technical Edge, as well as various Systems Technical University events held throughout the year.
On the Thursday evening of Edge every year, Mo hosts this popular session for everyone to ask their questions to the experts at the front of the room. There were similar sessions for z Systems and POWER Systems experts in the adjoining rooms.
Joining me on the storage expert panel were Clod Barrera, Shelly Howrigon, Mike Griese, Barry Whyte, Jim Blue, Sven Oehme, and several others. Generally, there isn't a question we don't have an answer to, but if you stump the panel, we will take you out to dinner. The audience was ready to take that challenge!
After Storage Meet the Experts, I had dinner and went to see [Frank: The Man, The Music] musical show at the Venetian hotel. Bob Anderson impersonates Frank Sinatra, singing a popular selection of Frank's many recordings, intermixed with highlights from his television and film career. Bob was accompanied by a 32-piece orchestra that brought the music of the era back to life.
Last Friday,The "Greater IBM Connection" team held a "red carpet" event, showcasing the winners of the Second Life "machinima".It is best explained on the Linden Lab website:
Machinima is the art of making real movies in virtual worlds.
Movies made in Second Life use the world's building, scripting, and avatar customization tools, working in real-time collaboration with people around the globe. You can use Second Life as your own virtual back lot, soundstage, choreography studio, costume and prop repository, and special effects house.
Tuesday is always good for announcements. Today, Gartner, Inc. announced that IBM has taken over HP in its climb to the top. I'll quote directly from today's press release:
STAMFORD, Conn., March 6, 2007 — Worldwide external controller-based (ECB) disk storage revenue totaled $15.2 billion in 2006, a 4.1 percent increase over 2005 revenue of $14.6 billion, according to Gartner, Inc.IBM overtook Hewlett-Packard for the No. 2 position in 2006 (see Table 1). IBM’s worldwide ECB market share increased to 15.8 percent, while HP’s market share dropped to 13.1 percent.
IBM beat HP both in 4Q06, as well as 2006 full year.You can read more about it from Gartner Dataquest report “Market Share: Disk Array Storage, All Regions, All Countries, 1Q05-4Q06" on their website. (Note: non-IBMers might need an account with Gartner to access this, not sure)
The focus was on external controller-based disk, not external controller-less SCSI/SAS disk, not disk arrays posing as virtual tape libraries, nor any disk sold inside HP, Sun, IBM or Dell servers. This is to compare with disk-only vendors such as EMC and HDS. The revenues reflect hardware only, including hardware-related parts of financial leases and managed services. Revenues from optional priced software features such as multi-pathing drivers, management software, or advanced copy services were excluded.I discussed these types of analyst reports back in blog post last September: Space Race Heats Up.
These marketshare numbers are based on revenues, not units or terabytes. When a box gets sold, the revenue was counted toward the vendor that sold it, not the manufacturer that built it. In this last report:
When Dell sells an EMC box, it gets counted as Dell. When Fujitsu Siemens sells an EMC box, it gets counted as "Other".
When HP sells an HDS box, it gets counted as HP. When Sun sells the HDS box, it gets counted as Sun.
When IBM sells its System Storage N series (from the OEM agreement with NetApp), it gets counted as IBM. Both IBM and NetApp experienced growth in the NAS/unified storage arena.
It's still cold here in the Washington DC area, but at least good news like this helps warm me up!
Philip Rosedale, chief executive of Linden Labs, which produced the Second Life virtual reality environment, said Second Life and Facebook are popular because they give people a new environment to interact in that they are comfortable with.
Of course I have blogged for months now on my involvement in Second Life, and how IBM is investing in this platform for business purposes. Recently, IBM made news for publishing its Code of Conduct,and set of guidelines on how you run your avatar in virtual worlds, including Second Life. IBM recognizesthe business potential of virtual worlds, and has formed the "3D Internet" group exploring the possibilities.Over 5000 IBM employees now use Second Life on a regular basis.
I was surprised to learn that there were over 23,000 IBMers already on Facebook. I used to be on LinkedIn,but found FaceBook to have more IBMers and have made the switch. Recently, we were told that these 23,000 IBMers spend 19 minutes, on average, per day visiting Facebook pages. Nobody askedme how much time I spend every day on FaceBook, but with over 350,000 employees in the company,I am sure some have ways to track the lives of others.
Both of these count as adding more "FUN" into the workplace, which everyone should strive for. It is also good to know that the skills you developusing Second Life or FaceBook can carry over to your next job role or your next employer.The number-one question I get from new colleagues when I mention either these exciting new ways to communicate and collaborate is: "But how is this related to business?"
Second Life is obvious, a new innovative way to hold meetings with colleagues, Business Partners and clients isgoing to have business value. Meetings in Second Life help you focus on what is being discussed, versus a plaintelephone call where your eyes may wander to other things in your view. Of course nothing beatsthe effectiveness of face-to-face meetings, but Second Life offers a more energy-efficient alternative than traveling to other cities or countries.
Christopher Carfi on his Social Customer Manifesto blog has a great post[Let's Look at the Big Picture]that talks about Information as the new form of "money" by looking at how the concept of "money" wasfirst formed 150 years ago. Here's an excerpt:
Lesson 1: "Money" was very fragmented for a very long period of time after the colonization of North America
"Money" as we think of it in the form of cash/paper currency has only been around for about 150 years. Over a period of almost two hundred years both before and after that time, a number of fragmented methods were used to exchange value.
Lesson 2: Everybody needs to win
After the ideas of "cash" and "checks" had taken hold and become widespread, there were still many inefficiencies in the system. Cash is cumbersome, and subject to loss. Checks may bounce. This continued until the mid-1900's.
Enter the credit card.*
The credit card resonated with both customers and vendors because both parties received benefits.
Now, the widespread usage of credit cards was not something the occurred overnight. Instead, it was something that occurred over a generation. In 1970, only 16% of American households had credit cards. However, by 1995, that number had climbed to 65%.
We are now looking at Information in much the same way. It is fragmented, it is used to represent value, it is hoarded by some, shared by others. In much that "brown" is the new "black", does that mean "information" is the new"money"?
A related blog post from Shawn over at Anecdote discusses a panelist discussion of Albert Camus' work,The Stranger. Here is an excerpt:
... meaning is not pre-inscribed in the world around us and we are continuously seeking meaning in an inherently meaningless world. I almost toppled off the step machine. Do we live in an inherently meaningless world? On first thought I think the answer is yes. The onus is on us to make sense of our world.
And here is where information, by itself, is not of value unless people place value on it. Just as people valued Wampum and Furs, and could therefore trade it for other goods, people trade information for other itemsof value. But the onus is on us to make sense of the information, to determine the meaning of it, and use thisto help drive business or other accomplishments.
Are you leveraging information as well as investors leverage other people's money? If not, IBM can help.
I figured I need to say something about "green" on this special holiday (and yes, I am partially Irish, andthe majority of my siblings have bright red hair and freckles as it runs through my family)
Last week, I had the pleasure to meet [Dr. Jia Chen]. She has a PhDin nanotechnology and works in IBM's Watson Research Center. She is recognized as one of the top 35 scientistsunder 35 years of age by MIT, top 15 of the "Nano 50", and one of the top 80 in the National Academy of Engineering.
The two of us presented to clients at the BMW Performance Center in Greenville, SC, on the topic of the "Green" IT data center. She covered all of the advancements IBM is making on the server side, and I coveredall the things on the storage side.
The BMW Performance center is part "briefing conference location" and part "driving school". Everyone had a greattime watching the crazy stunts of the professional drivers skidding and spinning on a closed course. Some hadthe opportunity to actually drive or ride in the cars themselves.
BMW is introducing its own "energy efficiency initiative" with their [X3 Hybrid] vehicle,which will be manufactured in Greenville, SC plant.
Continuing my week in Auckland, New Zealand, I presented my last three topics for the week.
Selling IBM System Storage against competition - Part 1. You would think that since IBM's storage products are, in general, easier to use, faster, at a lower cost of ownership than the offerings from our competitors, there would not need to be a presentation like this. Since there are so many reasons why IBM is better, I split the session into two parts.
Selling IBM System Storage against competition - Part 2. With so much material, I needed to provide some structure. In the past, some Top Gun instructors organized by category, Enterprise Class, Midrange, and Entry level. I chose, instead, to organize by the different competitors themselves.
Selling IBM PureSystems. IBM PureSystems feature the Storwize V7000 and Flex System V7000 disk systems inside, and support all of IBM's disk and tape offerings outside the frame. I covered Flex Systems, PureFlex, PureApplication and PureData, including the newly announced PureData System for Hadoop.
We often joke that I.B.M. stands for "Information Between Meals"! Here we are at a restaurant in the [Britomart] area. I am on [the Paleo diet], which is low-carb, high-protein, dairy-free and gluten-free, and am trying to stick with it even when on the road traveling. Sometimes it can be challenging. Tonight, I opted for a light dinner, just roasted vegetables and grape-flavored beverage.
The folks in New Zealand love sheep. There are nine sheep for every person in this country. Here are some metal sculpture lawn ornaments.
Hyein and I needed new "desktop wallpaper" photos for our laptops. For those who want to dress up their laptops, here's one for each of us. (Click on each photo to see full size). Hyein kept getting her hair in the way. I didn't have that problem, but was worried my cap would fly off my head. This cap was a gift from my clients at [James Cook University in Brisbane, Australia].
In Top Gun classes, the top students are given "Top Gun" caps and their picture is published on the official website for all to see their success. Overall, the entire class did very well, and these three outstanding students had the top scores.
I am now in Sydney, Australia -- to teach Top Gun class again!
I returned safely from my trip to Tulsa, Oklahoma.
(A special shout-out to Shannon at [In The Raw] sushi restaurant, and my new friends I met at the rooftop of [the Mayo]!)
Last week I was in Auckland, New Zealand teaching Top Gun class. Top Gun teaches IBM Business Partners and sales reps how to sell our products, services, and solutions. I have been teaching Top Gun classes around the world since 1998.
(Why didn't I post sooner? Because IBM's developerWorks was getting an exciting upgrade to IBM Connections 4.0, and bloggers like me have to wait for the conversion to complete!)
While many of my trips in the USA involve traveling alone, that is not the case for Top Gun classes. Our class manager, Joe Ebidia, brought his wife Karen. Our class administrator is Hyein (Hyein is a Korean name that rhymes with rain). In addition to some local instructors, I am joined by my IBM USA colleagues Scott McPeek (Tivoli Storage) and Vic Peltz (Disk/Replication/Competitive Sales).
The rest of the teach team arrived a day or two early to adjust to jet lag. I, on the other hand, got off the plane Monday at 6am, and had a business meeting that same morning with GTS architects from Wellington.
Clockwise from left: Karen is vegetarian, and had some pasta with tomato sauce. Hyein had a lamb burger. Joe had flounder. I had salmon risotto. Yum!
(To those asking why I have only the bellies of Karen and Joe in the picture, I was focused on taking picture of the food.)
After setting up the classroom, we took a ferry over to [Devonport], a charming seaside village just minutes across the bay from Auckland. The ferry boats were close the the Central Business District our [Stamford Plaza hotel] was in, and they run every 30 minutes.
The four of us walked up to the top of Mt. Victoria to see the views of the city. I highly recommend this! Once you get to Devonport, you can walk along the streets to see all the cute shops, or enjoy the parks and natural beauty. I had [done this before], but it is always worth doing again!
The class is four days long. I had six presentations. Here were the first three:
Selling IBM Storwize V7000 and V7000 Unified. Scott McPeek had already covered SAN Volume Controller (SVC), so it was easy to explain the Storwize V7000. For the V7000 Unified, I went into more detail of the file-based protocols and features, paving the way for Vic's "Selling SONAS" later in the week.
Selling IBM Storwize V3700. Having covered the SVC and Storwize V7000, my presentation on the Storwize V3700 focuses more on the positioning of when to sell which product for particular workloads.
Understanding IBM's Big Four Initiatives. This was an interesting request. I was asked to cover Social, Mobile, Analytics and Cloud (what we internally call SMAC) from a storage perspective. Social included Social Media, Social Networking and Social Business. Mobile focused on IBM's Mobile First campaign. Analytics included big data, Hadoop, and our various solutions for performing analytics. Cloud included IBM's Cloud Computing Reference Architecture (CCRA), IBM SmartCloud Enterprise storage, our Backup and Archive clouds, and the new SmartCloud Storage portfolio.
I will save the rest of the week for the next post!
Registration for the "Meet the Storage Experts" event in Second Life will close this week fornext week's September 20 event. All IBMers, clients and IBM Business Partners are welcome to attend. We will focus this time on DS3000 and N series disk systems, tape systems,and IBM storage networking gear.
If you miss this one, we plan to have another one in November!
The [IBM Edge2015 conference] is premiere conference covering Infrastructure Innovations for IBM System Storage, as well as sessions about z Systems and POWER Systems from our IBM Enterprise conference.
Here is my quick recap of my fifth and final day, Friday, May 15, 2015.
At the Systems Technical University in Prague last month, I had submitted "IBM Spectrum Storage overview", while another speaker submitted "Storage Integration with OpenStack" and somehow the two topics got merged into a single title "IBM Spectrum Storage Integration with OpenStack" through perhaps some cut-and-paste error.
I first had to explain the basics of OpenStack, how OpenStack manages pools of compute, storage and network resources. Then I explained specific details on Cinder, Swift and Manila interfaces. Finally, having laid the groundwork and reviewed the basics, I was able to explain how IBM's various storage offerings support these OpenStack interfaces.
The feedback from the audience was that this should have been presented earlier in the week! Attendees mentioned that other presentations earlier in the week merely assumed the audience was already familiar with OpenStack concepts and terminology, which obviously is not the case.
Storwize V7000 Unified with Spectrum Scale (formerly Elastic Storage)
Cameron McAllister, IBM Systems Architect for Spectrum Scale, presented an overview how Storwize V7000 Unified can interconnect with IBM Spectrum Scale deployments. The secret is a feature in both called Active File Management (AFM).
Shankar Balasubramanian, IBM Senior Technical Staff Member for Active File Management, went into details on how to set up Active File Management for a variety of use cases. For example, you could have Storwize V7000 Unified boxes in Remote Office/Branch Office (ROBO) locations replicating data to a centralized Spectrum Scale datacenter.
This week was a great conference! I received great feedback overall from many attendees about all the quality presentations they enjoyed this week.
Next year, Edge will be held in October 10-14, 2016. Save the date! Mark your calendars now!
I hope everyone had some time these past few weeks of the Winter Solstice to enjoy some time off with friends and family. I had a great trip to New York City, got to visit my brother and his friends, went to see my friends in Michigan to celebrate New Years Eve, and see the world premiere of [LexiBaby], an independent film from fellow filmmaker Jonathan Petro.
The latter of course from fellow IBMers, corporate executives receiving bailout money, attorneys that specialize in foreclosures, and the lucky few who will be in Washington DC for the US Presidential Inauguration.In addition to all the bailout money from banks, insurance companies and automakers that will be spent on IBM equipment and services, there might be additional funds from the US Government to improve our country's information infrastructure.In a recent Forbes article titled[The Tech Solution To The Recession], Andy Greenberg writes about US president-elect Barack Obama's ideas about a stimulus to the economy. Here's an excerpt:
"IBM, for starters, believes that a massive infusion of cash should go toward cutting-edge technology. Last month, IBM CEO Sam Palmisano presented a report to Obama's transition team from the Information Technology and Innovation Foundation (ITIF) that argues that a $30 billion investment in universal broadband, health information technology and a smarter power grid could create 950,000 jobs.
"Those disparities, and IBM's argument for focusing a stimulus plan on technology in general, come from what economists have dubbed "network multipliers." The computing giant, and ITIF, argue that technology creates more jobs than other types of infrastructure by enabling new types of businesses.
"If you build more roads, people don't buy more tires or GPS systems, but if you build better networks, you create entirely new business applications," says Rob Atkinson, president of ITIF and an author of the think tank's report. "Something like YouTube could never have existed without broadband."
"Regardless of precisely how tech stimulus money gets spent, IBM will likely sweep up a significant chunk of those taxpayer funds, given the computing giant's diverse hardware, software and services businesses. Other IT infrastructure giants like Microsoft, Hewlett Packard, Oracle and SAP are also likely to vie for pieces of Obama's stimulus package aimed at technology.
"But among those tech companies, IBM has been especially active in driving home the need for national investment in tech systems. In a November speech to the Council on Foreign Relations, Palmisano argued that that the U.S. needs to invest in innovation not just as a solution to our current recession but as a competitive measure in an increasingly integrated and technologically advanced world."