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Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Johann Weiss, Jim Blue and I joined several other local experts to answer questions and respond to comments and suggestions attendees had about IBM System Storage products and solutions. Here is a sample:
I would like to add 1TB of Flash to our FlashSystem 810 and have the system automatically re-stripe across this new capacity non-disruptively?
How can I have XIV systems at two datacenters in an active/active configuration that would allow me to vMotion from one location to the other non-disruptively?
Put them behind the SAN Volume Controller in Stretched Cluster mode.
What about a similar active/active but for NAS?
IBM N series.
I would like HyperSwap on the SVC/Storwize family like the DS8000 offers for AIX?
When will IBM offer a multi-frame XIV?
The "Hyper-Scale" set of features lets you logically connect 144 XIV frames together and treat as a single system. There is no need to physically bolt them together, since the communication is done over standard network switches.
When will IBM devices have native FCoE support?
All IBM System Storage products work within an FCoE framework today, either with native FCoE support, or through Top-of-Rack switches splitting out the traffic between IP and FCP traditional networks. IBM Storwize and N series products support FCoE natively, and any disk behind virtualized by SAN Volume Controller or Storwize can be access via FCoE hosts because of this support.
What is FLAPE?
FLAPE is the combination of Flash and Tape. Both of these technologies are improving over 40 percent year-to-year, but disk is slowing down to 20 percent improvement. It is possible to combine Flash and tape systems, such as IBM LTFS-EE or IBM ProtecTIER TS7600 series.
Only the Storwize V7000 Unified supports file modules to add NAS capabilities, what can IBM offer us that is smaller for NAS deployments, perhaps a Storwize V5000 Unified or Storwize V3700 Unified?
Consider the IBM N3000 series.
Other storage vendors indicate that RAID-5 and RAID-6 are running out of steam, are no longer practical to protect ever growing capacities of disk. What is IBM planning in this area?
IBM XIV Storage System was one of the first to offer a distributed RAID that addresses many of the RAID-5/RAID-6 drive rebuild concerns. IBM DCS3700 and DCS3860 also have Dynamic Disk Pooling to reduce drive rebuild impact. Lastly, IBM GPFS now offers Native RAID support, used in the IBM GPFS Storage Server.
Is it true that GPFS is NFS only?
Do not confuse GPFS the file system with the various storage offerings that are based on GPFS. IBM SONAS and Storwize V7000 Unified, both based on GPFS, support CIFS, NFS, HTTPS, SCP and FTP. IBM GPFS Storage Server can be configured to access GPFS natively, or you can run NFS v3/v4 server to make those protocols available. With Microsoft [Windows Storage Server], you can provide CIFS access to any GPFS-based storage solution.
LTFS-EE sounds like an exciting alternative to IBM Tivoli Storage Manager HSM space management for moving data from disk to tape. Do you agree?
Yes, we agree. However, TSM HSM space management supports a broader set of file systems. LTFS-EE only provides disk-to-tape movement for IBM GPFS.
Why does the DS8000 implementation of Easy Tier sub-LUN automated tiering support three tiers, but SVC/Storwize only support two tiers?
The same software engineering team works on both, but develop new features for the DS8000 first, get it working, then port it over to the Storwize family. At times, there might be gaps between what is supported on the latest DS8000 version and what is available on Storwize family products.
In an SVC Stretched Cluster, I would like to have the third quorum disk connected over the IP network, rather than FCP.
Personally, I enjoy these interchanges. They are sometimes called "Birds-of-a-Feather" or BOF at some conferences, "Free-for-All" at others. At IBM conferences, they are often titled "Meet the Experts". Whatever you call it, the questions and feedback on what clients are thinking are quite useful for product planning and prioritization of future planned features.
New Generation Storage Tiering: Less Management, Lower Investment and Increased Performance
This was not just an update to my session last year in Brussels, Belgium. Rather, I decided to start over and focus I/O density as the metric to focus my efforts, armed with real data from Intelligent Storage Tiering Analysis (ISTA) studies done at various clients. From that, I was able to talk about storage tiering on three fronts:
Storage tiering between Flash and disk. IBM FlashSystem and IBM Easy Tier on DS8000 and Storwize family for hybrid Flash-and-disk configurations.
Storage tiering between disk and tape. HSM and Information Lifecycle Management (ILM) on SONAS, Storwize V7000 Unified and LTFS-EE.
Storage tiering automation across your entire environment. ISTA studies can help identify a target mix of Tier 0, Tier 1, Tier 2 and Tier 3 storage. SmartCloud Virtual Storage Center can recommend or perform the movement of LUNs to more appropriate tiers, based on age and I/O density measurements.
Next Generation FlashSystem 840 and V840, Architecture Deep Dive
Detlef Helmbrecht, from the IBM Advanced Technical Skills team in Germany, presented this deep dive in our latest IBM FlashSystem offerings. He started with an analogy. Latency is like a single car driving down an empty highway. IOPS, on the other hand, is like a lot of cars stuck in slow traffic, with all lanes filled on the autobahn. While there are more cars transported on a full highway, the individual cars are not driving very fast. Flash versus disk has similar comparisons.
Detlef explained the differences between the previous FlashSystem 810/820 with the new 840, as well as talk about the FlashAdapter 90 now available as a PCIe card.
Finally, we talked about SAN Volume Controller combined with Flash, and the new FlashSystem V840 which combines SVC and FlashSystem 840 to have an incredibly function-rich, robust solution.
Data Footprint Reduction - Understanding IBM Storage Efficiency Options
My last session of the week! This session covered all of the various technologies for data footprint reduction, including Thin Provisioning, Space-efficient FlashCopy and snapshots, Real-time compression and data deduplication. Frankly, I wasn't expecting many people to attend the last session of the last day, but nearly 50% of the seats were filled, so I was quite pleased on the turn-out.
Fun Fact: Istanbul is considered by TripAdvisor in 2014 as the #1 most popular city to visit in Europe!
Want to hear the latest technical information about IBM Storage, but not willing to wait until the big [IBM Edge Conference] this September? We will have a variety of "Systems Technical University" events in the next few weeks in a variety of locations.
In the United States, I will be presenting several topics at the following:
Atlanta, GA -- April 12-14
San Francisco, CA -- May 10-12
Chicago, IL -- May 18-20
Boston, MA -- June 7-9
Here's my schedule for the one in Atlanta:
Introduction to Object Storage and its Applications with Cleversafe
Software Defined Storage -- Why? What? How?
Integration between Spectrum Scale and Cleversafe
IBM Spectrum Scale for File and Object storage
What Is Big Data? Architectures and Practical Use Cases
New Generation of Storage Tiering: Less Management, Lower Cost and Increased Performance
The Pendulum Swings Back -- Understanding Converged and Hyperconverged Environments
Sometimes, it's difficult to explain the products I manage to people outside the IT storage industry. How do you explain FCP vs. FICON, Giant Magnetoresistive (GMR) heads, the SMI-S interface, etc. enough to then explain how your job relates to those technologies. At least my friends and family read this blog, so they can somewhat understand some of the things I am working on. When I visit my folks on Sundays, we sometimes discuss items they read in my blog that week.
In addition to a "take your children to work day", we have discussed within IBM a "take your parents to work day", especially for the young new hires who have a hard time explaining what their new job is to the rest of their family.
The problem is not just your parents, but any of your co-workers old enough to be parents who haven't bothered to keep up with the latest advancements in Web 2.0 technology. Here are some examples:
A project leader working with a technology partner asked if me if there was a difference between a "blog" and a "wiki" and which should his team use. This was not a simple yes/no answer, and involved some explanation, conversation and understanding of what he was trying to accomplish.
For one of my meetings, someone instant-messaged me asking where it was, was it "face-to-face" (F2F) or Conference call (CC). I replied back, "A2A w/CC" (avatar-to-avatar with voice over conference call). When you are meeting other avatars in-world in Second Life, it gets quite distracting having everyone typing away, with their hands and fingers moving furiously, so we use a conference call to complement our 3D interaction.
That's why I was very excited to seeLinden Lab announces voice beta in Second Life. It won't be fully ready until later this year, but adding voice to Second Life will greatly reduce the hurdles we now have trying to coordinate conference calls with in-world activity.
I realize not everyone can keep up with all the new and different technologies, but the social networking aspects of some of these new developments are worth looking into.
We have successfully arrived to Mumbai, India. Since this is my first time in India, I decidedto check out the town by going to the local McDonald's® restaurant. As a former software engineer of McDonald's, I love the food, and try to visit a McDonald's in every country I visit. Wikipedia calls our transportation an [Auto Rickshaw], but the locals called it a "tuk-tuk". This is not my first time in one, they have them in Thailand and Mexico as well.
We had the hotel identify the address of the closest McDonald's to our hotel. From past experienceI know that tuk-tuk drivers will suggest alternatives, in an effort to earn a larger fare, or to redirectto a preferred location where the driver might get special kick-backs. Our driver was no different.
The traffic was treacherous, the roadswere in roughshod condition, and sad looking stray dogs digging through piles of rubbish were everywhere. The local "Daily News and Analysis" newspaper this week estimates that there are over 70,000 stray dogs in Mumbai alone.What to do with all of these strays is a matter of controversy. In preparation for the Olympic games, China hasasked its restaurants to [take"dog" off their menus].Having lived in one of the poorest countries, and one of the richest, nothing surprises me anymore.
My IBM colleague, Curtis Neal, decided to join me for this adventure. Finally, after about 20 minutes, our driver parks the tuk-tuk. He told us the restaurant is only aboutthree blocks away by foot, he would allow us to treat him to lunch, and then he will take us back to the hotel.While we appreciated his fantastic imagination, we told him we just wanted to be taken one-way to the restaurant, to drop us off at the front door, and we would find another tuk-tuk for the return.
After a bit of argument, we settled on being left only one block away, and we would walk the rest.While we could not see exactly where the restaurant was when we got out, he at least pointed us in the right direction.
The problem was that we approached the restaurant from behind, and came up to its equivalent of a "drive thru" window,ordered our food, and then went to the second window to pick up our order. We were eating on the street. It was not until I decided to take this photo of the restaurant, that we discovered there was an entire seating area upstairs, and around the cornerthe main entrance!
There were plenty of tuk-tuks picking up and dropping people off, so we have no idea why ourprevious driver was unwilling to take us the entire distance.
Cows are sacred here in India, so thereare no beef-based hamburgers to choose from. My choices for sandwiches were:
Since my nutritionist asked me to avoid carbs and fried foods, I chose the McChicken with cheese combo meal with fries and a Coke.
Getting back was also a challenge. While we had no problem haling a tuk-tuk, we had no idea the address of ourhotel, and our driver had no idea where it was. We ended up driving around the city until we found a differenthotel, asked them if they knew where it was, and then eventually getting to our hotel. This is something I shouldhave planned for in advance, getting a card with the hotel details on it before leaving.
While it might seem like a simple trip, Curtis and I probably learned more about India this way than spending a week inside the comforts of our hotel.
Well, this has been an interesting two weeks. On week 1, I focused on IBM's strategy and four keysolutions areas: Information Availability, Information Security, Information Retention, and InformationCompliance. On week 2, I focused on individual products, their attributes, features and functions.Which week drew more blog traffic? You guessed it--week 1. Apparently, people want to know more aboutsolutions to their challenges and problems, and not just see what piece part components are available.
While IBM had switched over to solution-selling a while ago, some of our competitors are still inproduct-selling mode, and try to frame all competitive comparisons on a product-by-product basis.In my post[Supermarkets and Specialty Shops], I drew the analogy that the IT supermarkets (IBM, HP, Sun and Dell) are focusedon selling solutions, but the IT specialty shops (HDS, EMC, and others) are still focused on products.
Certainly, the transition from product-focused to solution-focused is not an easy one. As the IT industry matures, more and more clients are looking to buy solutions from theirvendors. What does it take to change behaviour of newly acquired employees, recently hired sales reps, and business partners, many of whom come from product-centric cultures, to match this dramatic shift in the marketplace? Let's take a look at change in other areas of the world.
On the[Freakonomics blog], Stephen Dubner discusses how clever people in Israel have figured out a way to get people to clean up after their pets in public places. This is a problem in many countries. Here we see an old idea, the [carrot-and-stick] approach, combined with newinformation technology. Here's an excerpt:
"In order to keep a city’s streets clean of dog poop, require dog owners to submit DNA samples from their pets when they get licenses; then use that DNA database to trace any left-behind poop and send the dogs’ owners stiff fines.
Well, it took three years but the Israeli city of Petah Tikva has actually put this plan to work:
The city will use the DNA database it is building to match feces to a registered dog and identify its owner.
Owners who scoop up their dogs’ droppings and place them in specially marked bins on Petah Tikva’s streets will be eligible for rewards of pet food coupons and dog toys.
But droppings found underfoot in the street and matched through the DNA database to a registered pet could earn its owner a municipal fine."
Sometimes, if enough people change, then changing behaviours of the few remaining becomes much easier. DanLockton on his Architectures of Control blog posts about the[London Design Festival - Greengaged]. This year, the festival focused on behavior changes for a greener environment, ecodesign and sustainable issues in design.Here's an excerpt and corresponding 5-minute YouTube video:
Lea argued three important points relevant to behaviour change:
Behaviour change requires behaviour (i.e. the behaviour of others: social effects are critical, as we respond to others’ behaviour which in turn affects our own; targeting the ‘right’ people allows behaviour to spread)
Behaviour and motivation are two different things: To change behaviour, you need to understand and work with people’s motivations - which may be very different for different people.
Desire is not enough: lots of people desire to behave differently, but it needs to be very easy for them to do it before it actually happens."
Of course, tax and government regulations can heavily influence behaviour and decisions. Since today is[International Talk Like a Pirate Day], I thought I would finish this post off with this interesting piece on Google barges. Some companies, like IBM and Google, seem more adaptable to changing behaviour and trying out fresh new ideas.Will Runyon over on the Raised Floor blog, has a post about Google's patent for[Data center barges on the sea]:"The idea is to use waves to power the data centers, ocean water to cool them, and a moored distance of seven miles or more to avoid paying taxes."
Arrr! Now that's what I call a new way of looking at things!
"Our survey data shows that over the past 12 months, more firms have bought their storage from a single vendor. While this might not be for everyone, it's worth serious consideration for your environment. Maybe you won't get the best price per gigabyte every time, but you'll probably save money in the long run because of simpler management, increased staff specialization, increased capacity utilization, and better customer service."
A Forrester survey of 170 companies ranging from SMBs to large enterprises in North America and Europe found that more than 80 percent bought their primary storage from one vendor over the last year. That includes 64 percent of the companies with more than 500 TB of raw storage.
The report, written by analyst Andrew Reichman, says using more than one primary storage vendor can make it more complex to manage, provision and support the storage environment. And while using multiple vendors can often bring better pricing, buying from one vendor can result in volume discounts.
“You may have tried to contain costs by forcing multiple incumbent vendors to continuously compete against each other, with price as the primary differentiator,” Reichman writes. “This strategy can reduce prices and limit vendor lock-in, but it can also lead to management complexity and poor capacity utilization.”
The report recommends keeping things simple by and using fewer vendors when possible. However, that advice comes with several caveats: buying all storage from one vendor means taking the bad with the good, and some vendors’ product families differ so much “they may as well come from different vendors.”
As if by coincidence, fellow blogger from EMC Chuck Hollis gives his reflections on this same topic. Here's an excerpt:
When it comes to buying storage (or any infrastructure technology, for that matter), there seem to be two camps:
Best-of-breed (i.e. multivendor): -- buy what's best, get the best price, keep all the vendors on their toes, etc. etc.
Single vendor: primarily use one vendor's offerings, and hold them accountable for the outcome.
If Chuck had said "multivendor" versus "single vendor", then that would have been a true dichotomy, but interestinglyhe equates best-of-breed with a multivendor approach. Let's consider two examples:
Disk from one vendor, Tape from another
Here is a multivendor strategy, and if you have a clear idea of what best-of-breed means to you, then you couldpick the best disk in the market, and the best tape in the market. However, I don't think this keeps either vendor"on their toes", or helps you negotiate lower prices by threatening to switch to the other vendor. In shops likethis, the staffing usually matches, so there are disk administration and tape operations, with little or no overlap, andlittle or no interest in retraining to use a new set of gear. It is true that disk-based VTL could be used where real tape libraries are used, but this may not be enough to threaten your existing vendors that you will switch all your disk to tape, or all your tape to disk.
One could argue that the vendor that sells the besttape could be the exact same vendor that sells the best disk. In this case, your multivendor strategy would actuallywork against you, forcing you away from one of your best-of-breed choices.
Disk and Tape from one vendor for some workloads, Disk and Tape from another vendor for other workloads
Here is a different multivendor strategy. Having disk and tape for the same vendor allows you to take advantageof possible synergies. The IT staff knows how to use the products from both vendors. This strategy does let you keep your vendors "on their toes". You can legitimately threaten to shift your budget from one vendor over another.However, whatever your definition of best-of-breed is, chances are the product from one vendor is, and the other vendor is not. Both meet some lowest common denominator, meeting some minimum set of requirements, which would allow you to swap out one for the other.
I guess I look at it differently. The equipment in your data center should be thought of as a team. Do your servers, storage and software work well together?
While Americans like to celebrate the accomplishments of individual musicians, athletes or executives, it is actually bands that compete against other bands, sports teams that compete against other sport teams, and companies that compete against other companies. Teamwork in the data center is not just for the people who work there, but also for the IT equipment. Just as a new incoming athlete may not get along well with teammates, shiny new equipment may not get along with your existing gear. Conversely, your existing infrastructure may not let the talents or features of your new equipment shine through.
Putting together the best parts from different teams might serve as a great diversion for those who enjoy["fantasy football"], it may not be the best approach for the data center. Instead, focus on managing your data center as a team, perhaps with theuse of IBM TotalStorage Productivity Center to minimize the heterogeneity of your different equipment. Pick an ITvendor that sells "team players" for your servers, storage and software, with broad support for interoperability and compatibility.
This week, I was in the Phoenix area presenting at TechData's TechSelect University. TechData is one of IBM's IT distributors,
and TechSelect is their community of 440 resellers and 20 vendors. This year they celebrate their 10 year anniversary of this event. I covered three particular topics, and I was videotaped for those who were not able to attend my session. (There were very few empty seats at my sessions)
IBM Business Partners now realize that the "killer app" for storage is combining the IBM System Storage SAN Volume Controller with entry-level or midrange disk storage systems for an awesome solution. Solutions based on either the Entry Edition or the standard hardware models can compete well with a variety of robust features, including thin provisioning, vDisk mirroring, FlashCopy, Metro and Global Mirror. This has the advantage that the SVC can extend these functions not just to newly purchased disk capacity, but also existing storage capacity. The newly purchased capacity can be DS3400, DS4700 or the new DS5000 models. This is great "investment protection" for small and medium sized businesses.
LTO-4 drives and automation
The Linear Tape Open (LTO) consortium--consisting of IBM, HP and Quantum--has proven wildly successful, ending the
vendor-lockin from SDLT tape. I presented the latest LTO-4 offerings, including the TS2240, TS2340, TS2900, TS3100
and TS3200. The LTO consortium has already worked out a technology roadmap for LTO-5 and LTO-6. The LTO-4 drives
support WORM cartridges and on-board hardware-based encryption. The encryption keys can be managed with IBM Tivoli Key Lifecycle Manager (TKLM).
SAN and FCoCEE switches
IBM has agreements with Brocade, Cisco and Juniper Networks for various networking gear. I focused on entry-level switches for SAN fabrics, the SAN24B-4 and Cisco 9124, as well as new equipment for Convergence Enhanced Ethernet (CEE),
including IBM's Converged Network Adapater (CNA) for System x servers, and the SAN32B switch that has 24 10GbE CEE ports and 8 FC ports that support 8/4/2 and 4/2/1 SFP transceivers. FCoE Clients that want to deploy Fibre Channel over CEE (FCoCEE) today have everything the need to get started.
The venue was the
[Sheraton Wild Horse Pass Resort and Spa] in Chandler, just south of Phoenix. This compound includes [Rawhide], an 1800's era Western Town attraction, a rodeo arena, and a casino still under construction.
Dinners were held nearby at the infamous
[Rustler's Rooste] Steakhouse on South mountain.
You could buy 10 liters of gasoline in Venezuela with this coin.
I'm back from South America, and am now in Chicago, Illinois. I'm having breakfast at the Starbucksdowntown, and thought I would make a post before all of my meetings today.
On this trip, I met with IBM Business Partners and sales reps from Argentina, Colombia, Ecuador and Venezuela. While I have visited thefirst three countries on past trips, this was my first time to Caracas, Venezuela. I grew up in La Paz, Bolivia, and speak Spanish fluently, so had no problemgetting around and holding discussions with everyone. While my friends in the US are oftensurprised I speak multiple languages, it doesn't surprise anyone I visit in other countries.If you are going to have worldwide job responsibilities for a global company that does businessin over 180 countries, the least you could do is learn a few additional languages. I suspect themajority of the 350,000 IBM employees speak at least two languages, the exceptions being mostly the 50,000 orso employees that live in the United States.
I flew on American Airlines from Tucson to Dallas to Caracas, and was only slightly delayed as a resultof all of the flight cancellations that happened earlier that week. Some companies designate a single "official airline" for their employees to use. That makessense if all of your employees are located in a single city, and that city is the hub for yourdesignated airline.IBM is too big, too spread out, and sells technology to nearly every airline to make sucha designation. Instead, IBM tries to spread its business out to multiple carriers, although all ofmy colleagues seems to have their own personal favorites. Mine are American Airlines, Singapore Airlines and Cathay Pacific.
While other people were upset over the delays, I found American Airlines did a great job keeping me informed,and all their employees I talked to seemed to be handling the situation fairly well. If youfly on American, I recommend you sign up for "text message" notifications. I did this for everyleg of my trip, and was kept up to date on times, gates and status. Very helpful!American Airlines even started their own corporate blog: [AA Conversation] (Special thanks to my friend[Paul Gillen] for pointing this out)
(I read somewhere that if you are going to travel anywhere, you need to remember to bringboth your sunscreen and your sense of humor, otherwise you are going to get burned. Goodadvice! Trust me, you don't even know how bad it can really be until you travel in the third world.)
Anyhoo, last week, IBM Venezuela celebrated its 70th anniversary. That's right, IBM has been doingbusiness in Venezuela for the past 70 years. Also last week, IBM put out its impressive [1Q08 quarterly results],including 10 percent growth for IBM System Storage product line worldwide, comparing what IBM earned this first quarter to what IBM earned the first quarter of last year. For just the Latin American countries,the growth for IBM System Storage was 20 percent!There are a lot of oil and gas companies in Venezuela. With a barrel of oil selling at more than$117 US dollars, these companies are looking to spend their newly earned profits on IBM systems, software and services.
As for the picture above, that is a one-thousand Bolivares coin, worth about 47 US cents atthis week's official exchange rate. As with many Latin American countries going through [years of high inflation], Venezuela was tired of all those zeros on their money. For example, a cheeseburger, freedom fries and a Cokeat McDonald's would set you back 20,000 Bolivares.This year the Venezuelan governmentcreated a new currency called "Bolivares Fuertes" (VEF), lopping off the last three zeros.So, the coin above would be replaced by a new coin with a big "1" on it instead, and an old 2000 Bolivares billwould be replaced by a new 2 Bolivares Fuertes bill. Unfortunately,I had to give all my new Venezuelan money back at the airport upon leaving, but they let me keep the coinabove, since it is old money, as a souvenir so that I could use it as a ball mark for playing golf.
(The term Bolivares is named after Simon Bolivar who was born in Caracas. He is famous throughoutSouth America, and was, and I am not making this up, the first president of Colombia, the secondpresident of Venezuela, the first president of Bolivia, and the sixth president of Peru. Here isthe [Wikipedia article] to learn more.)
Gasoline costs a mere 100 old Bolivares per liter.For those who don't do metric, gasoline therefore costsless than 18 cents per gallon. By comparison, in the USA, the average today was $3.47 US dollarsper gallon, of which 18.4 cents of this is Federal tax. That's right, we pay more just in taxes forgasoline than los venezolanos pay for it all.
The side effect of cheap gas is bad traffic. Everybody in Venezuela drives their own car, and nobody thinksabout the price of gasoline, carpooling, or taking public transportation, acting much like Americans used to, up until a few years ago. With some of the gridlock we faced, it might have been faster (but not safer)to walk there instead.
Which makes me wonder if American Airlines fills up their airplanes with fuel at these lower prices when theypick up people in Caracas to take them back to the United States. In 2002, fuel represented 10 percentof the average airline's operating expenses, but today it is now 25 percent. That is a drastic increase!
The same is happening in data centers. In the past, electricity was so cheap, and such a small percentof the total IT budget, nobody gave it much thought. But as the usage of electricity increased, andthe cost per KWh went up, this has a multiplying effect, and the growth in power and cooling costs isgrowing four times faster than the average IT hardware budget increase.
During the Republican primaries, Mitt Romney promised Michigan he wouldbring back all those jobs back to the Auto Industry, while his opponent,John McCain, told the audience that those jobs are gone forever, time tostart learning new skills. Mitt won the state, but lost the nomination,and perhaps this snapped him back to reality. Mitt now has a new prescription for what ails the US Auto industry--straight talk that he should have been saying during his campaign,telling people what they should hear, rather than what they wanted to hear.
Gaurav takes this argument one step further, referring to IBM's amazingturn-around back in 1993. Whereas the US Auto Industry has pushed backagainst inevitable globalization, IBM has embraced it, re-inventing itself into aGlobally Integrated Enterprise [GIE] and helping our clients do the same.I've been working for IBM since 1986, so I remember the pre-1993 IBM and how different it is now in the post-1993 era.
The marketplace has responded positively. Since 2004, more than 5,000 companies worldwide have replaced their HP, Sun, and EMC products with energy-efficient IBM Systems: Servers and Storage. Companies have invested in IBM's servers and storage to tackle their most challenging business objectives and to help reduce sprawling data center costs for labor, energy and real estate.This announcement was part of IBM's[Press Release]for its Migration Factory offering. The Migration Factory includes competitive server assessments, migration services, and other resources to help customers achieve energy and space savings and lower their cost of ownership.
Earlier this month, IBM's Chairman and CEO Sam Palmisano recently outlined the possibilities of a smarter planet to the Council on Foreign Relations.Steve Lohr of the New York Times weighs in with his article [I.B.M. Has Tech Answer for Woes of Economy], and Dr. Fern Halper of Hurwitz & Associates gives her take over at [IT-Director.com].
Transcontinental flights and the[Travel Channel] have made the world smaller.Thomas Friedman argued the world has also become "flatter",thanks to advances in computers and global communication, in his 2005 book[The World is Flat].Now, IBM recognizes that InformationTechnology (I.T.) can help us solve the financial meltdown, global warming, and other major problems the world is now faced with.
How? First, our world is becoming instrumented. Sensors, RFID tags and other equipmentare now inexpensive and readily available to be placed wherever they are needed. Second, our world is becoming more interconnected. We are closely approaching two billion internet users andfour billion mobile subscribers, andthese can connect to the trillions of RFID tags, sensors and other instrumentation. Third,our world needs to get more intelligent. Not just US auto workers learning new skills,but all these instruments providing information that can be acted on with intelligentalgorithms. Algorithms can help with automobile traffic in large cities, enhance energyexploration, or improve healthcare.
This week is Thanksgiving holiday in the USA, so I thought a good theme would be things I am thankful for.
I'll start with saying that I am thankful EMC has finally announcedAtmos last week. This was the "Maui" part of the Hulk/Maui rumors we heard over a year ago. To quickly recap, Atmos is EMC's latest storage offeringfor global-scale storage intended for Web 2.0 and Digital Archive workloads. Atmos can be sold as just software, or combined with Infiniflex,EMC's bulk, high-density commodity disk storage systems. Atmos supports traditionalNFS/CIFS file-level access, as well as SOAP/REST object protocols.
I'm thankful for various reasons, here's a quick list:
It's hard to compete against "vaporware"
Back in the 1990s, IBM was trying to sell its actual disk systems against StorageTek's rumored "Iceberg" project. It took StorageTek some four years to get this project out,but in the meantime, we were comparing actual versus possibility. The main feature iswhat we now call "Thin Provisioning". Ironically, StorageTek's offering was not commercially successful until IBM agreed to resell this as the IBM RAMAC Virtual Array (RVA).
Until last week, nobody knew the full extent of what EMC was going to deliver on the many Hulk/Maui theories. Severalhinted as to what it could have been, and I am glad to see that Atmos falls short of those rumored possibilities. This is not to say that Atmos can't reach its potential, and certainly some of the design is clever, such as offering native SOAP/REST access.
Instead, IBM now can compare Atmos/Infiniflex directly to the features and capabilities of IBM's Scale Out File Services [SoFS], which offers a global-scale multi-site namespace with policy-based data movement, IBM System Storage Multilevel Grid Access Manager[GAM] that manages geographical distrubuted information,and IBM [XIV Storage System] that offers high-density bulk storage.
Web 2.0 and Digital Archive workloads justify new storage architectures
When I presented SoFS and XIV earlier this year, I mentioned they were designed forthe fast-growing Web 2.0 and Digital Archive workloads that were unique enough to justify their own storage architectures. One criticism was that SoFS appeared to duplicate what could be achieved with dozens of IBM N series NAS boxes connected with Virtual File Manager (VFM). Why invent a new offering with a new architecture?
With the Atmos announcement, EMC now agrees with IBM that the Web 2.0 and DigitalArchive workloads represent a unique enough "use case" to justify a new approach.
New offerings for new workloads will not impact existing offerings for existing workloads
I find it amusing that EMC is quickly defending that Atmos will not eat into its DMXbusiness, which is exactly the FUD they threw out about IBM XIV versus DS8000 earlier this year. In reality, neither the DS8000 nor the DMX were used much for Web 2.0 andDigital Archive workloads in the past. Companies like Google, Amazon and others hadto either build their own from piece parts, or use low-cost midrange disk systems.
Rather, the DS8000 and DMX can now focus on the workloads they were designed for,such as database applications on mainframe servers.
Cloud-Oriented Storage (COS)
Just when you thought we had enough terminology already, EMC introduces yet another three-letter acronym [TLA]. Kudos to EMC for coining phrases to help move newconcepts forward.
Now, when an RFP asks for Cloud-oriented storage, I am thankful this phrase will help serve as a trigger for IBM to lead with SoFS and XIV storage offerings.
Digital archives are different than Compliance Archives
EMC was also quick to point out that object-storage Atmos was different from theirobject-storage EMC Centera. The former being for "digital archives" and the latter for"compliance archives". Different workloads, Different use cases, different offerings.
Ever since IBM introduced its [IBM System Storage DR550] several years ago, EMC Centera has been playing catch-up to match IBM'smany features and capabilities. I am thankful the Centera team was probably too busy to incorporate Atmos capabilities, so it was easier to make Atmos a separate offering altogether. This allows the IBM DR550 to continue to compete against Centera's existingfeature set.
Micro-RAID arrays, logical file and object-level replication
I am thankful that one of the Atmos policy-based feature is replicating individualobjects, rather than LUN-based replication and protection. SoFS supports this forlogical files regardless of their LUN placement, GAM supports replication of files and medical images across geographical sites in the grid, and the XIV supports this for 1MBchunks regardless of their hard disk drive placement. The 1MB chunk size was basedon the average object size from established Web 2.0 and DigitalArchive workloads.
I tried to explain the RAID-X capability of the XIV back in January, under muchcriticism that replication should only be done at the LUN level. I amthankful that Marc Farley on StorageRap coined the phrase[Micro-RAID array] to helpmove this new concept further. Now, file-level, object-level and chunk-level replication can be considered mainstream.
Much larger minimum capacity increments
The original XIV in January was 51TB capacity per rack, and this went up to 79TB per rack for the most recent IBM XIV Release 2 model. Several complained that nobody would purchase disk systems at such increments. Certainly, small and medium size businessesmay not consider XIV for that reason.
I am thankful Atmos offers 120TB, 240TB and 360TB sizes. The companies that purchasedisk for Web 2.0 and Digital Archive workloads do purchase disk capacity in these large sizes. Service providers add capacity to the "Cloud" to support many of theirend-clients, and so purchasing disk capacity to rent back out represents revenue generating opportunity.
Renewed attention on SOAP and REST protocols
IBM and Microsoft have been pushing SOA and Web Services for quite some time now.REST, which stands for [Representational State Transfer] allows static and dynamic HTML message passing over standard HTTP.SOAP, which was originally [Simple Object Access Protocol], and then later renamed to "Service Oriented Architecture Protocol", takes this one step further, allowingdifferent applications to send "envelopes" containing messages and data betweenapplications using HTTP, RPC, SMTP and a variety of other underlying protocols.Typically, these messages are simple text surrounded by XML tags, easily stored asfiles, or rows in databases, and served up by SOAP nodes as needed.
It's hard to show leadership until there are followers
IBM's leadership sometimes goes unnoticed until followerscreate "me, too!" offerings or establish similar business strategies. IBM's leadership in Cloud and Grid computing is no exception.Atmos is the latest me-too product offering in this space, trying pretty muchto address the same challenges that SoFS and XIV were designed for.
So, perhaps EMC is thankful that IBM has already paved the way, breaking throughthe ice on their behalf. I am thankful that perhaps I won't have to deal with as much FUD about SoFS, GAM and XIV anymore.
Wrapping up this week's theme of thankfulness, I am thankful for theOne Laptop Per Child [OLPC] and their Get-One-Give-One (G1G1)offer.
Last November, I was one of the first to [sign up for the G1G1],and when mine arrived December 24, I posted initial observations in this[OLPC series].Over the past year, I have had the pleasure of helping out teams in Nepal and Uruguay,collaborating with developers in France, India and the United States. Giving back to othershas been a richly rewarding experience for me. I made some new friends, built up newprofessional contacts, and learned some new tricks as well.
Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD.
I'm thankful I did. Happy Thanksgiving to all my readers in the USA!
In explaining the word "archive" we came up with two separate Japanese words. One was "katazukeru", and the other was "shimau". If you are clearing the dinner plates from the table after your meal, for example, it could be done for two reasons. Both words mean "to put away", but the motivation that drives this activity changes the word usage. The first reason, katazukeru, is because the table is important, you need the table to be empty or less cluttered to use it for something else, perhaps play some card game, work on arts and craft, or pay your bills. The second reason, shimau, is because the plates are important, perhaps they are your best tableware, used only for holidays or special occasions only, and you don't want to risk having them broken. As it turns out, IBM supports both senses of the word archive. We offer "space management" when the space on the table, (or disk or database), is more important, so older low-access data can be moved off to less expensive disk or tape. We also offer "data retention" where the data itself is valuable, and must be kept on WORM or non-erasable, non-rewriteable storage to meet business or government regulatory compliance.
The process of archiving your data from primary disk to alternate storage media can satisfy both motivations.
IBM offers software specifically to help with this archival process.For email archive, IBM offers [IBM CommonStore] for Lotus Domino and MicrosoftExchange. For database archive, including support for various ERP and CRM applications, IBM offers [IBM Optim] from the acquisition of Princeton Softech.
The problems occur when companies, under the excuse of simplification or consolidation, feel they can just usetheir backups as archives. They are taking daily backups of their email repositories and databases, and keepingthese for seven to ten years. But what happens when their legal e-discovery team needs to find all emails or database records related to a particular situation, an employee, client or account? Good luck! Most backupsare not indexed for this purpose, so storage admins are stuck restoring many different backups to temporary storage and combing through the files in hopes to find the right data.
Backups are intended for operational recovery of data that is lost or corrupted as a result of hardware failures, application defects, or human error. Disk mirroring or remote replication might help with hardware failures, but any logical deletion or corruption of data is immediately duplicated, so it is not a complete solution. FlashCopy or Snapshot point-in-time copies are useful to go back a short time to recover from logical failures, but since they are usually on the same hardware as the original copies, may not protect against hardware failures. And then there's tape, and while many people malign tape as a backup storage choice, 71 percent of customers send backups to tape, according to a 2007 Forrester Research report.
Backups often aren't viable unless restored to the same hardware platform, with the same operating system and application software to make sense of the ones and zeros. For this reason, people typically only keep two to five backup versions, for no more than 30 days, to support operational recovery scenarios. If you make updatesto your hardware, OS or application software, be sure to remember to take fresh new backups, as the old backupsmay no longer apply.
Archives are different. Often, these are copies that have been "hardened" or "fossilized" so that they make sense even if the original hardware, OS or application software is unavailable. They might be indexed so that they can be searched, so that you only have to retrieve exactly the data you are looking for. Finally, they are often stored with "rendering tools" that are able to display the data using your standard web browser, eliminating the need to have a fully working application environment.
Take any backup you might have from five years ago and try to retrieve the information. Can you do it? This might be a real eye-opener. You might have inherited this backup-as-also-archive approach from someone else, and are trying to figure out what to do differently that makes more sense. Call IBM, we can help.
Guy Kawasaki is hosting a Web Conference next week on The Art of Evangelism.By this he is referring to promoting products and services, rather than the traditionaldefinition: the preaching or promulgation of the gospel.
A few years ago, I myself had the official title of "Technical Evangelist" for the IBM System Storageproduct line. I never liked the title, and asked to use something else, but since I was part of ateam of "Technical Evangelists," I had to keep it. A lot of companies were using this as a title,I was told, and everyone knew that it was not a religious reference, but a marketing one.
Sometimes, words do not translate well into other countries or cultures. Four years ago, on theweek of September 11, 2003, I traveled to Kuwait, Qatar and UAE for a business trip to present thelatest on our storage products. On arrival in Kuwait, I had to fill out my "visa application" to enterthe country, and it asked for my "occupation/title" but there were not enough spaces to write "Technical Evangelist" so I just entered "Evangelist".
The two Kuwaitis behind the desk looked it up in their Arabic/English dictionary, discussed it, andweren't sure if they should shoot me, or take me to the back room to video tape my proper be-heading. Our official hostcame over to ask what was the delay, and they showed her the dictionary translation. She asked me,"Why would you put Evangelist as your title?" So, I gave her my business card, and told herthat my full title of Technical Evangelist did not fit in the space provided.
She explained to the two behind the desk that I had misunderstood the question, and misspelled theactual word intended was "Engineer". She showed them the agenda of the IBM Technical Conference I wasspeaking at, and the list of Oil and Construction companies that were attending. They looked upthe new title "Engineer", and agreed the translation was suitable for entry, and that these two words,Evangelist and Engineer, used enough similar letters they could understand how one might misspell one for the other.
Our limo took a small detour to the middle of the desert so that we could burn and bury the ashes of the remainder of my business cards, before arriving to the hotel. All of my powerpoint slides that listed my title were changed to "Technical Engineer". The events themselves went very well,as IT people are the same all over the world, and had no problem setting aside religious or politicaldifferences in an effort to learn more about technology.
When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways.
Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
Now that the frozen economy is starting to thaw, I have been traveling like crazy this month. So far, I have been to Rochester, MN, Los Angeles and San Diego, CA, and now currently in Austin, TX. On the plus side, I was able to enjoy the [Fourth of July] holiday weekend on the beaches of San Diego.
(If you have not been to California beaches lately, here's a quick [video] reminder)
So the big news this week is that the auction over Data Domain is over, and EMC's bid finally won over NetApp. Both NetApp and EMC have data deduplication capabilities in their existing product lines, but neither could compete against IBM's TS7650G ProtecTIER Data Deduplication gateway and TS7650 ProtecTIER appliances, and so were hell-bent to buy Data Domain for large amounts. The final price agreed upon was over two billion US dollars for Data Domain.
For the most part, Data Domain's products are targeted towards small and medium sized businesses, whereas IBM's TS7650 and TS7650G products targets medium and larger sized enterprises.So now that EMC has a viable data deduplication solution, it looks like it will be yet another IBM-vs-EMC debate going forward.
A client asked me to explain "Nearline storage" to them. This was easy, I thought, as I started my IBM career on DFHSM, now known as DFSMShsm for z/OS, which was created in 1977 to support the IBM 3850 Mass Storage System (MSS), a virtual storage system that blended disk drives and tape cartridges with robotic automation. Here is a quick recap:
Online storage is immediately available for I/O. This includes DRAM memory, solid-state drives (SSD), and always-on spinning disk, regardless of rotational speed.
Nearline storage is not immediately available, but can be made online quickly without human intervention. This includes optical jukeboxes, automated tape libraries, as well as spin-down massive array of idle disk (MAID) technologies.
Offline storage is not immediately available, and requires some human intervention to bring online. This can include USB memory sticks, CD/DVD optical media, shelf-resident tape cartridges, or other removable media.
Sadly, it appears a few storage manufacturers and vendors have been misusing the term "Nearline" to refer to "slower online" spinning disk drives. I find this [June 2005 technology paper from Seagate], and this [2002 NetApp Press Release], the latter of which included this contradiction for their "NearStore" disk array. Here is the excerpt:
"Providing online access to reference information—NetApp nearline storage solutions quickly retrieve and replicate reference and archive information maintained on cost-effective storage—medical images, financial models, energy exploration charts and graphs, and other data-intensive records can be stored economically and accessed in multiple locations more quickly than ever"
Which is it, "online access" or "nearline storage"?
If a client asked why slower drives consume less energy or generate less heat, I could explain that, but if they ask why slower drives must have SATA connections, that is a different discussion. The speed of a drive and its connection technology are for the most part independent. A 10K RPM drive can be made with FC, SAS or SATA connection.
I am opposed to using "Nearlne" just to distinguish between four-digit speeds (such as 5400 or 7200 RPM) versus "online" for five-digit speeds (10,000 and 15,000 RPM). The difference in performance between 10K RPM and 7200 RPM spinning disks is miniscule compared to the differences between solid-state drives and any spinning disk, or the difference between spinning disk and tape.
I am also opposed to using the term "Nearline" for online storage systems just because they are targeted for the typical use cases like backup, archive or other reference information that were previously directed to nearline devices like automated tape libraries.
Can we all just agree to refer to drives as "fast" or "slow", or give them RPM rotational speed designations, rather than try to incorrectly imply that FC and SAS drives are always fast, and SATA drives are always slow? Certainly we don't need new terms like "NL-SAS" just to represent a slower SAS connected drive.