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Every year, I teach hundreds of sellers how to sell IBM storage products. I have been doing this since the late 1990s, and it is one task that has carried forward from one job to another as I transitioned through various roles from development, to marketing, to consulting.
As you can see from this photo, Taipei is a large city with just row after row of buildings. The metropolitan area has about seven million people, and I saw lots of construction for more on my ride in from the airport.
The student body consists of IBM Business Partners and field sales reps eager to learn how to become better sellers. Typically, some of the students might have just been hired on, just finished IBM Sales School, a few might have transferred from selling other product lines, while others are established storage sellers looking for a refresher on the latest solutions and technologies.
I am part of the teach team comprised of seven instructors from different countries. Here is what the week entails for me:
These are the solution areas I present most often as a consultant at the IBM Executive Briefing Center in Tucson, so I can provide real-life stories of different client situations to help illustrate my examples.
To learn more about a Top Gun class in your area, see the [Top Gun class schedule].
The weather here in Taipei calls for rain every day! I was able to take this photo on Sunday morning while it was still nice and clear, but later in the afternoon, we had quite the downpour. I am glad I brought my raincoat!
technorati tags: IBM, Sales Training, Top Gun, Taipei, Taiwan, NAS, SONAS, disk, virtualization, unified+storage, SAN Volume Controller, SVC, Storwize V7000, Storwize V7000 Unified, Infrastructure Management, Tivoli Storage, Productivity Center, TPC, Unified Recovery Management, TSM, FlashCopy, FCM
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Fellow master inventor and blogger Barry Whyte (IBM) recounts the past 20 years of history in IT storage from his perspective in a series of blog posts. They are certainly worth a read:
In his last post in this series, he mentions that the amazingly successful IBM SAN Volume Controller was part of a set of projects:
"IBM was looking for "new horizon" projects to fund at the time, and three such projects were proposed and created the "Storage Software Group". Those three projects became know externally as TPC, (TotalStorage Productivity Center), SanFS (SAN File System - oh how this was just 5 years too early) and SVC (SAN Volume Controller). The fact that two out of the three of them still exist today is actually pretty good. All of these products came out of research, and its a sad state of affairs when research teams are measured against the percentage of the projects they work on, versus those that turn into revenue generating streams."
But this raises the question: Was SAN File System just five years too early?
IBM classifies products into three "horizons"; Horizon-1 for well-established mature products, Horizon-2 was for recently launched products, and Horizon-3 was for emerging business opportunities (EBO). Since I had some involvement with these other projects, I thought I would help fill out some of this history from my perspective.
Back in 2000, IBM executive [Linda Sanford] was in charge of IBM storage business and presented that IBM Research was working on the concept of "Storage Tank" which would hold Petabytes of data accessible to mainframes and distributed servers.
In 2001, I was the lead architect of DFSMS for the IBM z/OS operating system for mainframes, and was asked to be lead architect for the new "Horizon 3" project to be called IBM TotalStorage Productivity Center (TPC), which has since been renamed to IBM Tivoli Storage Productivity Center.
In 2002, I was asked to lead a team to port the "SANfs client" for SAN File System from Linux-x86 over to Linux on System z. How easy or difficult to port any code depends on how well it was written with the intent to be ported, and porting the "proof-of-concept" level code proved a bit too challenging for my team of relative new-hires. Once code written by research scientists is sufficiently complete to demonstrate proof of concept, it should be entirely discarded and written from scratch by professional software engineers that follow proper development and documentation procedures. We reminded management of this, and they decided not to make the necessary investment to add Linux on System z as a supported operating system for SAN file system.
In 2003, IBM launched Productivity Center, SAN File System and SAN Volume Controller. These would be lumped together with Horizon-1 product IBM Tivoli Storage Manager and the four products were promoted together as the inap
The SAN File System was the productized version of the "Storage Tank" research project. While the SAN Volume Controller used industry standard Fibre Channel Protocol (FCP) to allow support of a variety of operating system clients, the SAN File System required an installed "client" that was only available initially on AIX and Linux-x86. In keeping with the "open" concept, an "open source reference client" was made available so that the folks at Hewlett-Packard, Sun Microsystems and Microsoft could port this over to their respective HP-UX, Solaris and Windows operating systems. Not surprisingly, none were willing to voluntarily add yet another file system to their testing efforts.
Barry argues that SANfs was five years ahead of its time. SAN File System tried to bring policy-based management for information, which has been part of DFSMS for z/OS since the 1980s, over to distributed operating systems. The problem is that mainframe people who understand and appreciate the benefits of policy-based management already had it, and non-mainframe couldn't understand the benefits of something they have managed to survive without.
(Every time I see VMware presented as a new or clever idea, I have to remind people that this x86-based hypervisor basically implements the mainframe concept of server virtualization introduced by IBM in the 1970s. IBM is the leading reseller of VMware, and supports other server virtualization solutions including Linux KVM, Xen, Hyper-V and PowerVM.)
To address the various concerns about SAN File System, the proof-of-concept code from IBM Research was withdrawn from marketing, and new fresh code implementing these concepts were integrated into IBM's existing General Parallel File System (GPFS). This software would then be packaged with a server hardware cluster, exporting global file spaces with broad operating system reach. Initially offered as IBM Scale-out File Services (SoFS) service offering, this was later re-packaged as an appliance, the IBM Scale-Out Network Attached Storage (SONAS) product, and as IBM Smart Business Storage Cloud (SBSC) cloud storage offering. These now offer clustered NAS storage using the industry standard NFS and CIFS clients that nearly all operating systems already have.
Today, these former Horizon-1 products are now Horizon-2 and Horizon-3. They have evolved. Tivoli Storage Productivity Center, GPFS and SAN Volume Controller are all market leaders in their respective areas.
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Well it's Tuesday again, and you know what that means... IBM announcements! Yesterday, at the IBM Edge conference here in Orlando, Florida, IBM announced its new apporach to storage, and a whole bunch of storage products, enhancements, and services. I will focus on some key ones here, and save the rest for next week.
For more on any of these announcements, see the [June 4th Announcement Page], or follow the Twitter tag #transformITnow.
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This Thursday, June 16, 2011, marks IBM's Centennial 100 year anniversary. It happens to also be my 25th anniversary with IBM Storage. To avoid conflicts in celebrations, we decided to celebrate my induction into the "Quarter Century Club" (QCC) last Friday instead.
My colleague Harley Puckett was master of ceremonies. Here he is presenting me with a memorial plaque and keychain. Harley mentioned a few facts about 1986, the year I started working for IBM. Ronald Reagan was the US President, gasoline cost only 93 cents per gallon, and the US National Debt was only 2 trillion US dollars!
Here are my colleagues from DFSMShsm. From left to right: Ninh Le, Henry Valenzuela, Shannon Gallaher, and Stan Kissinger. I started in 1986 as aa software developer on DFHSM, and slowly worked my way up to be a lead architect of DFSMS.
Here are my colleagues from Tivoli Storage Manager (TSM). From left to right: Matt Anglin, Ken Hannigan and Mark Haye. I first met them when they worked in DFDSS, having moved from San Jose, CA down to Tucson. While I never worked on the TSM code itself, I did co-author some of the patents used in the product and other products like the 3494 Virtual Tape Server that makes use of TSM internally. I also traveled extensively to promote TSM, often with a TSM developer tagging along so they can learn the ropes about how to travel and make presentaitons.
Here are my colleagues from the disk team. From left to right: Joe Bacco, Carlos Pratt, Gary Albert, and Siebo Friesenborg. I worked on the SMI-S interface for the ESS 800 and DS8000 disk systems needed for the Tivoli Storage Productivity Center. Joe leads the "Disk Magic" tools team. Carlos and I worked on qualifying the various disk products to run with Linux on System z host attachment. Gary Albert is the Business Line Executive (BLE) of Enterprise Disk. Siebo Friesenborg was a disk expert on performance and disaster recovery, but is now enjoying his retirement.
Here are my colleagues from the support team. From left to right: Max Smith, Dave Reed, and Greg McBride. I used to work in Level 2 Support for DFSMS with Max and Dave, carrying a pager and managing the queue on RETAIN. We had enough people so that each Level 2 only had to carry the pager two weeks per year. On Monday afternoons, the person with the pager would give it to the next person on the rotation. On Monday, September 10, 2001, I got the pager, and the following morning, it went off to help all the many clients affected by the September 11 tragedy.
I worked with Greg McBride when he was in DFSMS System Data Mover (SDM), and then again in Tivoli Storage Productivity Center for Replication (TPC-R), and now he is supporting IBM Scale-Out Network Attached Storage (SONAS).
Standing in the light blue striped shirt is Greg Van Hise, my first office-mate and mentor when I first joined IBM. He went on to be part of the elite "DFHSM 2.4.0" prima donna team, then move on to be an architect for Tivoli Storage Manager (TSM).
I wasn't limited to inviting just coworkers, I was also able to invite friends and family. Here are Monica, Richard, and my mother. Normally, my parents head south for the summer, but they postponed their flights so that they could participate in my QCC celebration.
From left to right: my father, Greg Tevis, and myself. It was pure coincidence that my father would wear a loud darkly patterned shirt like mine. Honestly, we did not plan this in advance. Greg Tevis and I were lead architects for the Tivoli Storage Productivity Center, and Greg is now the Technology Strategist for the Tivoli Storage product line.
Here is Jack Arnold, fellow subject matter expert who works with me here at the Tucson Executive Briefing Center, sampling the food. We had quite the spread, including egg rolls, meatballs, luncheon meats, chicken strips, and fresh vegetables.
More colleagues from the Tucson Executive Briefing Center, from left to right, Joe Hayward, Lee Olguin, and Shelly Jost. Joe was a subject matter expert on Tape when I first joioned the EBC in 2007, but he has moved back to the Tape development/test team. Lee is our master "Gunny" sargeant to manage all of our briefing schedules. Shelly is our Client Support Manager, and was the one who organized all the food and preparations for this event!
Lastly, here are Brad Johns, myself, and Harley Puckett. Brad was my mentor for my years in Marketing, and has since retired from IBM and now works on his golf game. I would like to thank all of the Tucson EBC staff for pulling off such a great event, and all my coworkers, friends and family for coming out to celebrate this milestone in my career!
In addition to the plaque and keychain, Harley presented me with a book of congratulatory letters. If you would like to send a letter, it's not too late, contact Mysti Wood (firstname.lastname@example.org).
Continuing my coverage of the [IBM System Storage Technical University 2011], I participated in the storage free-for-all, which is a long-time tradition, started at SHARE User Group conference, and carried forward to other IT conferences. The free-for-all is a Q&A Panel of experts to allow anyone to ask any question. These are sometimes called "Birds of a Feather" (BOF). Last year, we had two: one focused on Tivoli Storage software, and the second to cover storage hardware. This year, we had two, one for System x called "Ask the eXperts", and one for System Storage called "Storage Free-for-All". This post covers the latter.
(Disclaimer: Do not shoot the messenger! We had a dozen or more experts on the panel, representing System Storage hardware, Tivoli Storage software, and Storage services. I took notes, trying to capture the essence of the questions, and the answers given by the various IBM experts. I have spelled out acronyms and provided links to relevant materials. The answers from individual IBMers may not reflect the official position of IBM management. Where appropriate, my own commentary will be in italics.)Are there any plans to improve the use of BRMS [Backup Recovery and Media Services for IBM i] with [Tivoli Storage Manager (TSM)]?
It should be against the law to connect these two together. IBM has no plans to make any further improvements.When will [IBM BladeCenter S] support 2.5-inch drives?
You are in the wrong session! Go to "Ask the eXperts" session next door!The TSM GUI sucks! Are there any plans to improve it?
Yes, we are aware that products like IBM XIV have raised the bar for what people expect from graphical user interfaces. We have plans to improve the TSM GUI. IBM's new GUI for the SAN Volume Controller and Storwize V7000 has been well-received, and will be used as a template for the GUIs of other storage hardware and software products. The GUI uses the latest HTML5, Dojo widgets and AJAX technologies, eliminating Java dependencies on the client browser.Can we run the TSM Admin GUI from a non-Windows host?
IBM has plans to offer this. Most likely, this will be browser-based, so that any OS with a modern browser can be used.As hard disk drives grow larger in capacity, RAID-5 becomes less viable. What is IBM doing to address this?
IBM is aware of this problem. IBM offers RAID-DP on the IBM N series, RAID-X on the IBM XIV, and RAID-6 on its other disk systems.TPC licensing is outrageous! What is IBM going to do about it?
IBM introduced the [Tivoli Storage Productivity Center for Disk Midrange Edition (MRE)] to help address the cost when Small and Medium-sized Businesses managing SVC, Storwize V7000, DS5000 and DS3000 disk systems.What is the adoption rate of IBM Easy Tier?
About 25 percent of DS8000 disk systems have SSD installed. Now that IBM DS8000 Easy Tier supports "any two" tiers, roughly 50 percent of DS8000 now have Easy Tier activated. No idea on how Easy Tier has been adopted on SVC or Storwize V7000.We have an 8-node SVC cluster, should we put 8 SSD drives into a single node-pair, or spread them out?
We recommend putting a separate Solid-State Drive in each SVC node, with RAID-1 between nodes of a node-pair. By separating the SSD across I/O groups, you can reduce node-to-node traffic.How well has SVC 6.2 been adopted?
The inventory call-home data is not yet available. The only SVC hardware model that does not support this level of software was the 2145-4F2 introduced in 2003. Every other model since then can be updated to this level.Will IBM offer 600GB FDE drives for the IBM DS8700?
Currently, IBM offers 300GB and 450GB 15K RPM drives with the Full-Disk Encryption (FDE) capability for the DS8700, and 450GB and 600GB 10K RPM drives with FDE for the IBM DS8800. IBM is working with its disk suppliers to offer FDE on other disk capacities, and on SSD and NL-SAS drives as well, so that all can be used with IBM Easy Tier.Is there a reason for the feature lag between the Easy Tier capabilities of the DS8000, and that of the SVC/Storwize V7000?
We have one team for Easy Tier, so they implement it first on DS8000, then port it over to SVC/Storwize V7000.Does it even make sense to have separate storage tiers, especially when you factor in the cost of SVC and TPC to make it manageable?
It depends! We understand this is a trade-off between cost and complexity. Most data centers have three or more storage tiers already, so products like SVC can help simplify interoperability.Are there best practices for combining SVC with DS8000? Can we share one DS8000 system across two or more SVC clusters?
Yes, you can share one DS8000 across multiple SVC clusters. DS8000 has auto-restripe, so consider having two big extent pools. The queue depth is 3 to 60, so aim to have up to 60 managed disks on your DS8000 assigned to SVC. The more managed disks the better.The IBM System Storage Interopability Center (SSIC) site does not seem to be designed well for SAN Volume Controller.
Yes, we are aware of that. It was designed based on traditional Hardware Compatability Lists (HCL), but storage virtualization presents unique challenges.How does the 24-hour learning period work for IBM Easy Tier? We have batch processing that runs from 2am to 8am on Sundays.
You can have Easy Tier monitor across this batch job window, and turn Easy Tier management between tiers on and off as needed.Now that NetApp has acquired LSI, is the DS3000 still viable?
Yes, IBM has a strong OEM relationship with both NetApp and LSI, and this continues after the acquisition.If have managed disks from a DS8000 multi-rank extent pool assigned to multiple SVC clusters, won't this affect performance?
Yes, possibly. Keep managed disks on seperate extent pools if this is a big concern. A PERL script is available to re-balance SVC striped volumes as needed after these changes.Is the IBM [TPC Reporter] a replacement for IBM Tivoli Storage Productivity Center?
No, it is software, available at no additional charge, that provides additional reporting to those who have already licensed Tivoli Storage Productivity Center 4.1 and above. It will be updated as needed when new versions of Productivity Center are released.We are experiencing lots of stability issues with SDD, SDD-PCM and SDD-DSM multipathing drivers. Are these getting the development attention they deserve?
IBM's direction is to shift toward native OS-based multipathing drivers.Is anyone actually thinking of deploying public cloud storage in the near-term?
A few hands in the audience were raised.None of the IBM storage devices seem to have [REST API]. Cloud storage providers are demanding this. What are IBM plans?
IBM plans to offer REST on SONAS. IBM uses SONAS internally for its own cloud storage offerings.If you ask a DB2 specialist, an AIX specialist, and a System Storage specialist, on how to configure System p and System Storage for optimal performance, you get three different answers. Are there any IBMers who are cross-functional that can help?
Yes, for example, Earl Jew is an IBM Field Technical Support Specialist (FTSS) for both System p and Storage, and can help you with that.Both Oracle and Microsoft recommend RAID-10 for their applications.
Don't listen to them. Feel free to use RAID-5, RAID-6 or RAID-X instead.Resizing SVC source volumes forces ongoing FlashCopy or Metro Mirror relatiohships to be stopped. Does IBM plan to address this?
Currently, you have to stop, resize both source and target, then start the relationship again. Consider getting IBM Tivoli Storage Productivity Center for Replication (TPC-R).What ever happened to IBM [Grid Medical Archive Solution (GMAS)]?
IBM continues to support this for exising clients. For new deployments, IBM offers SONAS and the Information Archive (IA).When will I be able to move SVC volumes between I/O groups?
You can today, but it is disruptive to the operating system. IBM is investigating making this less disruptive.Will XIV ever support the mainframe?
It does already, with support for both Linux and z/VM today. For VSE support, use SVC with XIV. For those with the new zBX extension, XIV storage can be used with all of the POWER and x86-based operating systems supported. IBM has no plans to offer direct FICON attachment for z/OS or z/TPF.Not a question - Kudos to the TSM and ProtecTIER team in supporting native IP-based replication!
Thanks!When will IBM offer POWER-based models of the XIV, SVC and other storage devices?
IBM's decision to use industry-standard x86 technology has proven quite successful. However, IBM re-looks at this decision every so many years. Once again, the last iteration determined that it was not worth doing. A POWER-based model might not beat the price/performance of current x86 models, and maintaining two separate code bases would hinder development of new innovations.We have both System i and System z, what is IBM doing to address the fact that PowerHA and GDPS are different?
IBM TPC-R has a service offering extension to support "IBM i" environments. GDPS plans to support multi-platform environments as well.
This was a great interactive session. I am glad everyone stayed late Thursday evening to participate in this discussion.
technorati tags: IBM, storage, Tivoli, BRMS, TSM, BladeCenter, GUI, HTML5, AJAX, Dojo, SVC, Storwize V7000, RAID-10, RAID-5, RAID-6, RAID-DP, RAID-X, , DS3000, DS8000, MRE, FDE, SSIC, NetApp, LSI, PERL, SDD, Cloud, REST, SONAS, GDPS, TPC-R, TPC, Productivity Center, Earl Jew
For most of us in the United States, it is cold out there, so you better "bundle up!"
Today, IBM announces the [IBM Storwize Rapid Application Storage] bundle, an integrated solution that improves storage efficiency and application availability. It comes in two offerings:
Why bundle? Here are the key advantages for these offerings:
To learn more, check out the IBM [landing page].
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Well, it's Tuesday, and you all know what that means... IBM announcements!
This week, IBM announced the IBM Tivoli Storage Productivity Center for Disk Midrange Edition, affectionately referred to as "MRE". This is basically TPC for Disk but with two key differences:
A fresh new blogger on the scene, Anthony Vandewerdt (IBM), covers [10 things I like about the IBM DS3500], saving me the trouble.
For more information on Tivoli Storage Productivity Center for Disk Midrange Edition, see the IBM [Announcement Letter].
Well, it's Tuesday, and you know what that means! IBM Announcements!
This week, IBM announces its latest versions of IBM [Tivoli Storage Productivity Center v4.2] and [Tivoli Storage Productivity Center for Replication on System z v4.2]. I was the original lead architect for Productivity Center back in the version 1 and version 2 days, and am proud to see my little baby has grown up to be a fine young citizen. Analysts recognize IBM Tivoli Storage Productivity Center as one of the top three best SRM products currently in the marketplace. Here are the key highlights:
At last month's Storage University, I presented an overview of [Tivoli Storage Productivity Center v4.1]. Many of the questions were along the lines of "When will TPC do xyz?" and all I could answer was "Soon" since I knew they would be delivered with this TPC v4.2 release, but I couldn't provide any more details than that at the time.
Over on the Tivoli Storage Blog, there is an exchange over the concept of a "Storage Hypervisor". This started with fellow IBMer Ron Riffe's blog post [Enabling Private IT for Storage Cloud -- Part I], with a promise to provide parts 2 and 3 in the next few weeks. Here's an excerpt:
Then another IBM blogger, Richard Vining, continued this meme with his post [VMware Data Protection with a Storage Hypervisor]. There are [different meanings for the word "protect"], but Richard's usage relates to protecting against unexpected loss. Here's an excerpt:
At this point, you might scratch your head and ask "Does this Storage Hypervisor exist, or is this just a theoretical exercise?" The answer of course is "Yes, it does exist!" Just like VMware offers vSphere and vCenter, IBM offers block-level disk virtualization through the SAN Volume Controller(SVC) and Storwize V7000 products, with a full management support from Tivoli Storage Productivity Center Standard Edition.
SVC has supported every release of VMware since the 2.5 version. IBM is the leading reseller of VMware, so it makes sense for IBM and VMware development to collaborate and make sure all the products run smoothly together. SVC presents volumes that can be formatted for VMFS file system to hold your VMDK files, accessible via FCP protocol. IBM and VMware have some key synergies:
But unlike tools that work only with VMware, IBM's storage hypervisor works with a variety of server virtualization technologies, including Microsoft Hyper-V, Xen, OracleVM, Linux KVM, PowerVM, z/VM and PR/SM. This is important, as a recent poll on the Hot Aisle blog indicates that [44 percent run 2 or more server hypervisors]!
For a set of best practices combining VMware with SVC, check out this IBM Redpaper titled [VMware Proof of Practice and Performance Guidelines on the SAN Volume Controller].
Join the conversation! The virtual dialogue on this topic will continue in a [live group chat] this Friday, September 23, 2011 from 12 noon to 1pm EDT. Join me and about 20 other top storage bloggers, key industry analysts and IBM Storage subject matter experts to discuss storage hypervisors and get questions answered about improving your private storage environment.
technorati tags: IBM, Ron Riffe, Richard Vining, Storage Hypervisor, Cloud, Heterogeneous, Virtualization, SVC, Tivoli Storage, Productivity Center, TPC, VMware, vSphere, vCenter, ESX, Unified Recovery, Data Protection, EMC, VPLEX
There is still time to enroll for [IBM Edge], a conference focused on storage, to be held June 4-8 in Orlando, Florida. There is an early-bird discount until May 6!
I will be there all week! Here are the seven sessions I will be presenting at the Technical Edge side of the event:
I hope to see you all there!
technorati tags: IBM, Edge, Archive, Social Media, BOF, Data Footprint Reduction, Strategy, Smarter Planet, Smarter Computing, SONAS, Cloud, Taxonomy, Tivoli Storage, Productivity Center, TPC, IBM Watson