Continuing my coverage of the [IBM System x and System Storage Technical Symposium], I thought I would start with some photos. I took these with cell phone, and without realizing how much it would cost, uploaded them to Flickr at international data roaming rates. Oops!
Here are some of the banners used at the conference. Each break-out session room was outfitted with a "Presentation Briefcase" that had everything a speaker might need, including power plug adapters and dry-erase markers for the whiteboard. What a clever idea!
Here is a recap of the last and final day 3:
- Understanding IBM's Storage Encryption Options
Special thanks to Jack Arnold for providing me his deck for this presentation. I presented IBM's leadership in encryption standards, including the [OASIS Key Management Interoperability Protocol] that allows many software and hardware vendors to interoperate. IBM offers the IBM Tivoli Key Lifecycle Manager (TKLM v2) for Windows, Linux, AIX and Solaris operating systems, and the IBM Security Key Lifecycle Manager (v1.1) for z/OS.
Encrypting data at rest can be done several ways, by the application at the host server, in a SAN-based switch, or at the storage system itself. I presented how IBM Tivoli Storage Manager, the IBM SAN32B-E4 SAN switch, and various disk and tape devices accomplish this level of protection.
- NAS @ IBM
Rich Swain, IBM Field Technical Sales Specialist for NAS solutions, provided an overview of IBM's NAS strategy and the three products: Scale-Out Network Attached Storage (SONAS), Storwize V7000 Unified, and N series.
- IBM System Networking Convergence CEE/DCB/FCoE
Mike Easterly, IBM Global Field Marketing Manager for IBM System Networking, presented on Network convergence. He wants to emphasize that "Convergence is not just FCoE!" rather it is bringing together FCoE with iSCSI, CIFS, NFS and other Ethernet-based protocols. In his view, "All roads lead to Ethernet!"
There are a lot new standards that didn't exist a few years ago, such as PCI-SIG's Single Root I/O Virtualization [SR-IOV], Virtual Ethernet Port Aggregator [VEPA], and [VN-Tag], Data Center Bridging [DCB], Layer-2 Multipath [L2MP], and my favorite: Transparent Interconnect of Lots of Links [TRILL].
Last year, IBM acquired Blade Network Technologies (BNT), which was the company that made IBM BladeCenter's Advanced Management Module (AMM) and BladeCenter Open Fabric Manager (BOFM). BNT also makes Ethernet switches, so it has been merged with IBM's System Storage team, forming the IBM System Storage and Networking team. Most of today's 10GbE is either fiber optic, Direct Attach Copper (DAC) that supports up to 8.5 meter length cables, or 10GBASE-T which provides longer distances of twisted pair. IBM's DS3500 uses 10GBASE-T for its 10GbE iSCSI support.
Last month, IBM announced 40GbE! I missed that one. The IT industry also expects to deliver 100GbE by 2013. For now, these will be used as up-links between other switches, as most servers don't have the capacity to pump this much data through their buses. With 40GbE and 100GbE, it would be hard to ignore Ethernet as the common network standard to drive convergence.
Fibre Channel, such as FCP and FICON, are still the dominant storage networking technology, but this is expected to peak around 2013 and start declining thereafter in favor of iSCSI, NAS and FCoE technologies. Already the enhancements like "Priority-based Flow Control" made to Ethernet to support FCoE have also helped out iSCSI and NAS deployments as well.
The iSCSI protocol is being used with Microsoft Exchange, PXE Boot, Server virtualization hypervisors like VMware and Hyper-V, as well as large Database and OLTP. IBM's SVC, Storwize V7000, XIV, DS5000, DS3500 and N series all support iSCSI.
IBM's [RackSwitch] family of products can help offload traffic at $500 per port, compared to traditional $2000 per port for IBM SAN32B or Cisco Nexus5000 converged top-of-rack switches.
IBM's System Networking strategy has two parts. For Ethernet, offer its own IBM System Networking product line as well as continue its partnership with Juniper Networks. For Fibre Channel and FCoE, continue strategic partnerships with Brocade and Cisco. IBM will lead the industry, help drive open standards to adopt Converged Enhanced Ethernet (CEE), provide flexibility and validate data center networking solutions that work end-to-end.
Well, that marks the end of this week in Auckland, New Zealand. I am off now to Melbourne, Australia for the [IBM System Storage Technical Symposium] next week.
technorati tags: IBM, EKM, TKLM, SKLM, SONAS, SAN32B-E4, Storwize+V7000, CEE, DCB, FCoE, iSCSI, NAS, CIFS, NFS, Ethernet, PCI-SIG, SR-IOV, VEPA, VN-Tag, DCB, L2MP, TRILL, BNT, BOFM, AMM, DAC, 10GBASE-T, DS3500, 40GbE, , FCP, FICON, PXE, SVC, Cisco, Nexus5000, RackSwitch
Continuing my coverage of the [IBM System x and System Storage Technical Symposium], here is a recap of Day 2:
- XIV: Implementation, Migration and Optimization
Special thanks to Anthony Vandewerdt, who sent me his version of this presentation that he planned to present in Australia next week. I "smartened it up" (or whatever the appropriate phrase is the opposite of "dumbed it down") for the technical audience.
- Recovery procedures for single and double drive failures. A double drive failure on an XIV typically involves less recovery effort than traditional RAID5-based disk systems, and in many cases results in no data loss whatsoever. I provided details on this in my blog post [Double Drive Failure Debunked: XIV Two Years Later], so no need to repeat myself here.
- Replacing the Automatic Transfer Switch (ATS) non-disruptively. To support either single-phase and triple-phase power sources, the XIV uses an ATS to take two independent power feeds, and distribute this out to the three Uninterruptible Power Supplies (UPS).
- Built-in Migration capability to copy data off other disk systems over to the XIV.
- Configuring Synchronous and Asynchronous mirroring using either the Fibre Channel or Internet Protocol ports.
- Optimizing the use of XIV for VMware, AIX and other operating systems.
The IBM XIV Storage System is quite popular in New Zealand, with four times more boxes sold per capita than the other countries in the Asia Pacific region. I covered both the A14 model as well as the new Gen3 model.
- Business Continuity/Disaster Recovery (BC/DR) Update: Lessons, Planning, Solutions
My colleague Vic Peltz from IBM Almaden presented on lessons learned from Hurricane Katrina and various other natural disasters. Unlike tradtional presentations the focus on technology, Vic took a different approach, focusing on people and procedures. I was here last year when the earthquake hit Christchurch on the south island, so I was well aware that BC/DR was top of mind for many of the attendees. Throughout this week, I have felt tremors, and many of the locals told me that these happen all the time.
- Introduction to IBM Storwize V7000
I knew I was in trouble when the request for me to present Storwize sounded like something from [Mission Impossible]:
"Good morning, Mr. Pearson. Your mission, should you choose to accept it, involves presenting Storwize V7000 in Auckland, New Zealand. You may also present the Storwize V7000 Unified, but it is essential that you not cover the SAN Volume Controller or SONAS products from which they are based upon, as you will not have enough time. The audience is very technical, so be careful. As always, should any questions come up that you cannot answer, the conference coordinators will disavow all knowledge of your actions, nor reimburse your laundry charges. This message will self-destruct in five seconds."
Well, I accomplished my mission in 75 minutes. I was able to cover the block-only version of the IBM Storwize V7000, with support for clustering the control enclosures, expansion drawers and external storage virtualization. I then spent a few minutes on the block-and-file Storwize V7000 Unified, which adds support for CIFS, NFS, HTTPS, FTP and SCP protocols through two new "file modules", with integrated support for backup and anti-virus checking. I covered both IBM Easy Tier for sub-LUN automated tiering between Solid-State Drives (SSD) and spinning disk, as well as Active Cloud Engine for file-based movement between disk and tape.
- SAN Best Practices
Rich Swain presented IBM's best practices for deploying a Storage Area Network. This was an [updated version of the one from Orlando] by Jim Blue from IBM's SAN Central team.
technorati tags: IBM, System x, Storage Symposium, Auckland, New Zealand, XIV, BC/DR, Business Continuity, Disaster Recovery, Storwize V7000, V7000 Unified, SAN, best practices
Here are upcoming conferences I will be presenting at for November 2011.
Next week, I will be in Auckland, New Zealand for the [IBM System x and System Storage Technical Symposium], similar to the one I attended in Orlando, Florida last July. Here are the sessions I will present:
- xST03 - Introduction to IBM Storwize V7000
An exciting new addition to the IBM storage line, the Storwize V7000 is a very versatile and solid choice as a midrange storage device. This session will cover a technical overview of the controller as well as its positioning within the overall IBM storage line.
- xST04 - XIV Implementation, Migration and Optimization
Attend this session to learn how to integrate the IBM XIV Storage System in your IT environment. After this session, you should understand where the IBM XIV Storage system fits, and understand how to take full advantage of the performance capabilities of XIV Storage by using the massive parallelism of its grid architecture. You will learn how to migrate data onto the XIV and hear about real world client experiences.
- xST05 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
- xST06 - Understanding IBM's Storage Encryption Options
IBM offers encryption in a variety of ways. Data can be encrypted on the server, in the SAN switch, or on the disk or tape drive. This session will explain how encryption works, and explain the pros and cons with each encryption option.
The week after that, I will be in Melbourne, Australia for the [IBM System x and System Storage Technical Symposium]. Here are the sessions I will present:
- sAC01 - IBM Information Archive for email, Files and eDiscovery
IBM has focused on data protection and retention, and the IBM Information Archive is the ideal product to achieve it. Come to this session to discuss archive solutions, compliance regulations, and support for full-text indexing and eDiscovery to support litigation.
- sGE04 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
- sSM03 - IBM Tivoli Storage Productivity Center – Overview and Update
IBM's latest release of IBM Tivoli Storage Productivity Center is v4.2.2, a storage resource management tool that manages both IBM and non-IBM storage devices, including disk systems, tape libraries, and SAN switches. This session will give an overview of the various components of Tivoli Storage Productivity Center and provide an update on what's new in this product.
- sSN06 - SONAS and the Smart Business Storage Cloud (SBSC)
Confused over IBM's Cloud strategy? Trying to figure out how IBM Storage plays in private, hybrid or public cloud offerings? This session will cover both the SONAS integrated appliance and the Smart Business Storage Cloud customized solution, and will review available storage services on the IBM Cloud.
- sTA01 - Tape Storage Reinvented: What's New and Exciting in the Tape World?
This very informative session will keep you up to date with the latest tape developments. These include the TS3500 tape library connector Model SC1 (Shuttle). The shuttle enables extreme scalability of over 300,000 tape cartridges in a single library image by interconnecting multiple tape libraries with a unique, high speed transport system. The world's fastest tape drive, the TS1140 3592-E07, will also be presented. The performance and functionality of the new TS1140 as well as the new 4TB tape media will be discussed. Also, the IBM System Storage Linear Tape File System (LTFS), including the Library Edition, will be presented. LTFS allows a disk-like, drag-and-drop interface for tape. This is a not-to-be-missed session for all you tape lovers out there!
In December, I will be going to Gartner's Data Center Conference in Las Vegas, but the agenda has not been finalized, so I will save that for another post.
technorati tags: IBM, Storage Symposium, Auckland, New Zealand, Melbourne, Australia, Storwize V7000, XIV, Storage Strategy, Smarter Computing, Encryption, Information Archive, Tivoli Storage, Productivity Center, TPC, SONAS, SBSC, TS3500, LTFS
Well, it's Tuesday, and you know what that means... IBM announcements!
In today's environment, clients expect more from their storage, and from their storage provider. The announcements span the gamut, from helping to use Business Analytics to analyze Big Data for trends, insights and patterns, to managing private, public and hybrid cloud environments, all with systems that are optimized for their particular workloads.
There are over a dozen different announcements, so I will split these up into separate posts. Here is part 1.
- IBM Scale Out Network Attach Storage (SONAS) R1.3
I have covered [IBM SONAS] for quite some time now. Based on IBM's General Parallel File System (GPFS), this integrated system combines servers, storage and software into a fully functional scale-out NAS solution that support NFS, CIFS, FTP/SFTP, HTTP/HTTPS, and SCP protocols. IBM continues its technical leadership in the scale-out NAS marketplace with new hardware and software features.
The hardware adds new disk options, with 900GB SAS 15K RPM drives, and 3TB NL-SAS 7200 RPM drives. These come in 4U drawers of 60 drives each, six ranks of ten drives each. So, with the high-performance SAS drives that would be about 43TB usable capacity per drawer, and with the high-capacity NL-SAS drives about 144TB usable. You can have any mix of high-performance drawers and high-capacity drawers, up to 7200 drives, for a maximum usable capacity of 17PB usable (21PB for those who prefer it raw). This makes it the largest commercial scale-out NAS in the industry. This capacity can be made into one big file system, or divided up to 256 smaller file systems.
In addition to snapshots of each file system, you can divide the file system up into smaller tree branches and snapshot these independently as well. The tree branches are called fileset containers. Furthermore, you can now make writeable clones of individual files, which provides a space-efficient way to create copies for testing, training or whatever.
Performance is improved in many areas. The interface nodes now can support a second dual-port 10GbE, and replication performance is improved by 10x.
SONAS supports access-based enumeration, which means that if there are 100 different subdirectories, but you only have authority to access five of them, then that's all you see, those five directories. You don't even know the other 95 directories exist.
I saved the coolest feature for last, it is called Active Cloud Engine™ that offers both local and global file management. Locally, Active Cloud Engine placement rules to decide what type of disk a new file should be placed on. Management rules that will move the files from one disk type to another, or even migrates the data to tape or other externally-managed storage! A high-speed scan engine can rip through 10 million files per node, to identify files that need to be moved, backed up or expired.
Globally, Active Cloud Engine makes the global namespace truly global, allowing the file system to span multiple geographic locations. Built-in intelligence moves individual files to where they are closest to the users that use them most. This includes an intelligent push-over-WAN write cache, on-demand pull-from-WAN cache for reads, and will even pre-fetch subsets of files.
No other scale-out NAS solution from any other storage vendor offers this amazing and awesome capability!
- IBM® Storwize® V7000
Last year, we introduced the [IBM Storwize V7000], a midrange disk system with block-level access via FCP and iSCSI protocols. The 2U-high control enclosure held two cannister nodes, a 12-drive or 24-drive bay, and a pair of power-supply/battery UPS modules. The controller could attach up to nine expansion enclosures for more capacity, as well as virtualize other storage systems. This has been one of our most successful products ever, selling over 100PB in the past 12 months to over 2,500 delighted customers.
The 12-drive enclosure now supports both 2TB and 3TB NL-SAS drives. The 24-drive enclosures support 200/300/400GB Solid-State Drives (SSD), 146 and 300GB 15K RPM drives, 300/450/600GB 10K RPM drives, and a new 1TB NL-SAS drive option. For those who want to set up "Flash-and-Stash" in a single 2U drawer, now you can combine SSD and NL-SAS in the 24-drive enclosure! This is the perfect platform for IBM's Easy Tier sub-LUN automated tiering. IBM's Easy Tier is substantially more powerful and easier to use than EMC's FAST-VP or HDS's Dynamic Tiering.
Last week, at Oracle OpenWorld, there were various vendors hawking their DRAM/SSD-only disk systems, including my friends at Texas Memory Systems, Pure Storage, and Violin Memory Systems. When people came to the IBM booth to ask what IBM offers, I explained that both the IBM DS8000 and the Storwize V7000 can be outfitted in this manner. With the Storwize V7000, you can buy as much or little SSD as you like. You do not have to buy these drives in groups of 8 or 16 at a time.
The Storwize V7000 is the sister product of the IBM SAN Volume Controller, so you can replicate between one and the other. I see two use cases for this. First, you might have a SVC at a primary location, and decide to replicate just the subset of mission-critical production data to a remote location, and use the Storwize V7000 as the target device. Secondly, you could have three remote or branch offices (ROBO) that replicate to a centralized data center SAN Volume Controller.
Lastly, like the SVC, the Storwize V7000 now supports clustering so that you can now combine multiple control enclosures together to make a single system.
- IBM® Storwize® V7000 Unified
Do you remember how IBM combined the best of SAN Volume Controller, XIV and DS8000 RAID into the Storwize V7000? Well, IBM did it again, combining the best of the Storwize V7000 with the common NAS software base developed for SONAS into the new "Storwize V7000 Unified".
You can upgrade your block-only Storwize V7000 into a file-and-block "Storwize V7000 Unified" storage system. This is a 6U-high system, consisting of a pair of 2U-high file modules connected to a standard 2U-high control enclosure. Like the block-only version, the control enclosure can attach up to nine expansion enclosures, as well as all the same support to virtualize external disk systems. The file modules combine the management node, interface node and storage node functionality that SONAS R1.3 offers.
What exactly does that mean for you? In addition to FCP and iSCSI for block-level LUNs, you can carve out file systems that support NFS, CIFS, FTP/SFTP, HTTP/HTTPS, and SCP protocols. All the same support as SONAS for anti-virus checking, access-based enumeration, integrated TSM backup and HSM functionality to migrate data to tape, NDMP backup support for other backup software, and Active Cloud Engine's local file management are all included!
- IBM SAN Volume Controller V6.3
The SAN Volume Controller [SVC] increases its stretched cluster to distances up to 300km. This is 3x further than EMC's VPLEX offering. This allows identical copies of data to be kept identical in both locations, and allows for Live Partition Mobility or VMware vMotion to move workloads seamlessly from one data center to another. Combining two data centers with an SVC stretch cluster is often referred to as "Data Center Federation".
The SVC also introduces a low-bandwidth option for Global Mirror. We actually borrowed this concept from our XIV disk system. Normally, SVC's Global Mirror will consume all the bandwidth it can to keep the destination copy of the data within a few seconds of currency behind the source copy. But do you always need to be that current? Can you afford the bandwidth requirements needed to keep up with that? If you answered "No!" to either of these, then the low-bandwidth option is you. Basically, a FlashCopy is done on the source copy, this copy is then sent over to the destination, and a FlashCopy is made of that. The process is then repeated on a scheduled basis, like every four hours. This greatly reduces the amount of bandwidth required, and for many workloads, having currency in hours, rather than seconds, is good enough.
I am very excited about all these announcements! It is a good time to be working for IBM, and look forward to sharing these exciting enhancements with clients at the Tucson EBC.
technorati tags: IBM, SONAS, GPFS, SAS, NL-SAS, Active Cloud Engine, Global+Namespace, Storwize+V7000, V7000U, V7000 Unified, block-only, block-and-file, SVC, SSD, Easy Tier, Flash-and-Stash, Texas Memory Systems, Pure Storage, Violin Memory
Continuing my coverage of the [IBM System Storage Technical University 2011], I participated in the storage free-for-all, which is a long-time tradition, started at SHARE User Group conference, and carried forward to other IT conferences. The free-for-all is a Q&A Panel of experts to allow anyone to ask any question. These are sometimes called "Birds of a Feather" (BOF). Last year, we had two: one focused on Tivoli Storage software, and the second to cover storage hardware. This year, we had two, one for System x called "Ask the eXperts", and one for System Storage called "Storage Free-for-All". This post covers the latter.
(Disclaimer: Do not shoot the messenger! We had a dozen or more experts on the panel, representing System Storage hardware, Tivoli Storage software, and Storage services. I took notes, trying to capture the essence of the questions, and the answers given by the various IBM experts. I have spelled out acronyms and provided links to relevant materials. The answers from individual IBMers may not reflect the official position of IBM management. Where appropriate, my own commentary will be in italics.)
Are there any plans to improve the use of BRMS [Backup Recovery and Media Services for IBM i
] with [Tivoli Storage Manager (TSM)
It should be against the law to connect these two together. IBM has no plans to make any further improvements.
When will [IBM BladeCenter S
] support 2.5-inch drives?
You are in the wrong session! Go to "Ask the eXperts" session next door!
The TSM GUI sucks! Are there any plans to improve it?
Yes, we are aware that products like IBM XIV have raised the bar for what people expect from graphical user interfaces. We have plans to improve the TSM GUI. IBM's new GUI for the SAN Volume Controller and Storwize V7000 has been well-received, and will be used as a template for the GUIs of other storage hardware and software products. The GUI uses the latest HTML5, Dojo widgets and AJAX technologies, eliminating Java dependencies on the client browser.
Can we run the TSM Admin GUI from a non-Windows host?
IBM has plans to offer this. Most likely, this will be browser-based, so that any OS with a modern browser can be used.
As hard disk drives grow larger in capacity, RAID-5 becomes less viable. What is IBM doing to address this?
IBM is aware of this problem. IBM offers RAID-DP on the IBM N series, RAID-X on the IBM XIV, and RAID-6 on its other disk systems.
TPC licensing is outrageous! What is IBM going to do about it?
IBM introduced the [Tivoli Storage Productivity Center for Disk Midrange Edition (MRE)] to help address the cost when Small and Medium-sized Businesses managing SVC, Storwize V7000, DS5000 and DS3000 disk systems.
What is the adoption rate of IBM Easy Tier?
About 25 percent of DS8000 disk systems have SSD installed. Now that IBM DS8000 Easy Tier supports "any two" tiers, roughly 50 percent of DS8000 now have Easy Tier activated. No idea on how Easy Tier has been adopted on SVC or Storwize V7000.
We have an 8-node SVC cluster, should we put 8 SSD drives into a single node-pair, or spread them out?
We recommend putting a separate Solid-State Drive in each SVC node, with RAID-1 between nodes of a node-pair. By separating the SSD across I/O groups, you can reduce node-to-node traffic.
How well has SVC 6.2 been adopted?
The inventory call-home data is not yet available. The only SVC hardware model that does not support this level of software was the 2145-4F2 introduced in 2003. Every other model since then can be updated to this level.
Will IBM offer 600GB FDE drives for the IBM DS8700?
Currently, IBM offers 300GB and 450GB 15K RPM drives with the Full-Disk Encryption (FDE) capability for the DS8700, and 450GB and 600GB 10K RPM drives with FDE for the IBM DS8800. IBM is working with its disk suppliers to offer FDE on other disk capacities, and on SSD and NL-SAS drives as well, so that all can be used with IBM Easy Tier.
Is there a reason for the feature lag between the Easy Tier capabilities of the DS8000, and that of the SVC/Storwize V7000?
We have one team for Easy Tier, so they implement it first on DS8000, then port it over to SVC/Storwize V7000.
Does it even make sense to have separate storage tiers, especially when you factor in the cost of SVC and TPC to make it manageable?
It depends! We understand this is a trade-off between cost and complexity. Most data centers have three or more storage tiers already, so products like SVC can help simplify interoperability.
Are there best practices for combining SVC with DS8000? Can we share one DS8000 system across two or more SVC clusters?
Yes, you can share one DS8000 across multiple SVC clusters. DS8000 has auto-restripe, so consider having two big extent pools. The queue depth is 3 to 60, so aim to have up to 60 managed disks on your DS8000 assigned to SVC. The more managed disks the better.
The IBM System Storage Interopability Center (SSIC) site does not seem to be designed well for SAN Volume Controller.
Yes, we are aware of that. It was designed based on traditional Hardware Compatability Lists (HCL), but storage virtualization presents unique challenges.
How does the 24-hour learning period work for IBM Easy Tier? We have batch processing that runs from 2am to 8am on Sundays.
You can have Easy Tier monitor across this batch job window, and turn Easy Tier management between tiers on and off as needed.
Now that NetApp has acquired LSI, is the DS3000 still viable?
Yes, IBM has a strong OEM relationship with both NetApp and LSI, and this continues after the acquisition.
If have managed disks from a DS8000 multi-rank extent pool assigned to multiple SVC clusters, won't this affect performance?
Yes, possibly. Keep managed disks on seperate extent pools if this is a big concern. A PERL script is available to re-balance SVC striped volumes as needed after these changes.
Is the IBM [TPC Reporter
] a replacement for IBM Tivoli Storage Productivity Center?
No, it is software, available at no additional charge, that provides additional reporting to those who have already licensed Tivoli Storage Productivity Center 4.1 and above. It will be updated as needed when new versions of Productivity Center are released.
We are experiencing lots of stability issues with SDD, SDD-PCM and SDD-DSM multipathing drivers. Are these getting the development attention they deserve?
IBM's direction is to shift toward native OS-based multipathing drivers.
Is anyone actually thinking of deploying public cloud storage in the near-term?
A few hands in the audience were raised.
None of the IBM storage devices seem to have [REST API
]. Cloud storage providers are demanding this. What are IBM plans?
IBM plans to offer REST on SONAS. IBM uses SONAS internally for its own cloud storage offerings.
If you ask a DB2 specialist, an AIX specialist, and a System Storage specialist, on how to configure System p and System Storage for optimal performance, you get three different answers. Are there any IBMers who are cross-functional that can help?
Yes, for example, Earl Jew is an IBM Field Technical Support Specialist (FTSS) for both System p and Storage, and can help you with that.
Both Oracle and Microsoft recommend RAID-10 for their applications.
Don't listen to them. Feel free to use RAID-5, RAID-6 or RAID-X instead.
Resizing SVC source volumes forces ongoing FlashCopy or Metro Mirror relatiohships to be stopped. Does IBM plan to address this?
Currently, you have to stop, resize both source and target, then start the relationship again. Consider getting IBM Tivoli Storage Productivity Center for Replication (TPC-R).
What ever happened to IBM [Grid Medical Archive Solution (GMAS)
IBM continues to support this for exising clients. For new deployments, IBM offers SONAS and the Information Archive (IA).
When will I be able to move SVC volumes between I/O groups?
You can today, but it is disruptive to the operating system. IBM is investigating making this less disruptive.
Will XIV ever support the mainframe?
It does already, with support for both Linux and z/VM today. For VSE support, use SVC with XIV. For those with the new zBX extension, XIV storage can be used with all of the POWER and x86-based operating systems supported. IBM has no plans to offer direct FICON attachment for z/OS or z/TPF.
Not a question - Kudos to the TSM and ProtecTIER team in supporting native IP-based replication!
When will IBM offer POWER-based models of the XIV, SVC and other storage devices?
IBM's decision to use industry-standard x86 technology has proven quite successful. However, IBM re-looks at this decision every so many years. Once again, the last iteration determined that it was not worth doing. A POWER-based model might not beat the price/performance of current x86 models, and maintaining two separate code bases would hinder development of new innovations.
We have both System i and System z, what is IBM doing to address the fact that PowerHA and GDPS are different?
IBM TPC-R has a service offering extension to support "IBM i" environments. GDPS plans to support multi-platform environments as well.
This was a great interactive session. I am glad everyone stayed late Thursday evening to participate in this discussion.
technorati tags: IBM, storage, Tivoli, BRMS, TSM, BladeCenter, GUI, HTML5, AJAX, Dojo, SVC, Storwize V7000, RAID-10, RAID-5, RAID-6, RAID-DP, RAID-X, , DS3000, DS8000, MRE, FDE, SSIC, NetApp, LSI, PERL, SDD, Cloud, REST, SONAS, GDPS, TPC-R, TPC, Productivity Center, Earl Jew
Continuing my coverage of the [IBM Storage Innovation Executive Summit], this is my second in a series of blog posts on this event.
- Optimizing Storage Infrastructure for Growth and Innovation
This session started off with my former boss, Brian Truskowski, IBM General Manager of System Storage and Networking.
We've come a long way in storage. In 1973, the "Winchester Drive" was named after the famous Winchester 3030 rifle. The disk drive was planning to have two 30MB platters, hence the name. When it finally launched, it would have two 35MB platters, for a total raw capacity of 70MB.
Today, IBM announced the verison 6.2 of SAN Volume Controller with support for 10GbE iSCSI. Since 2003, IBM has sold over 30,000 SAN Volume Controllers. An SVC cluster can now manage up to 32PB of disk storage.
IBM also announced new 4TB tape drive (TS1140), LTFS Library Edition, the TS3500 Library Connector, improved TS7600 and TS7700 virtual tape libraries, enhanced Information Archive for email, files and eDiscovery, new Storwize V7000 hardware, new Storwize Rapid Application bundles, new firmware for SONAS and DS8000 disk systems, and Real-Time Compression support for EMC disk systems. I plan to cover each of these in follow-on posts, but if you can't wait, here are [links to all the announcements].
- Customer Testimonial - CenterPoint Energy
"CenterPoint is transforming its business from being an energy distribution company that uses technology, to a technology company that distributes energy."
-- Dr. Steve Pratt, CTO of CenterPoint Energy
The next speaker was Dr. Steve Pratt is CTO of [CenterPoint Energy]. CenterPoint is 110 years old (older than IBM!) energy company that is involved in electricity, gasoline distribution, and natural gas pipeline. CenterPoint serves Houston, Texas (the fourth largest city in the USA) and surrounding area.
CenterPoint are transforming to a Smart Grid involving smart meters, and this requires the best IT infrastructure you can buy, including IBM DS8000, XIV and SAN Volume Controller disk systems, IBM Smart Analytics System, Stream Analytics, IBM Virtual Tape Library, IBM Tivoli Storage Manager, and IBM Tivoli Storage Productivity Center.
Dr. Pratt has seen the transition of information over the years:
- Data Structure, deciding how to code data to record it in a structured manner
- Information Reporting, reporting to upper management what happened
- Intelligence Aggregation, finding patterns and insight from the data
- Predictive Analytics, monitoring real-time data to take pro-active steps
- Autonomics, where automation and predictive analysis allows the system to manage itself
What does the transition to a Smart Grid mean for their storage environment? They will go from 80,000 meter reads, to 230,400,000 reads per day. Ingestion of this will go from MB/day to GB/sec. Reporting will transition to real-time analytics.
Dr. Pratt prefers to avoid trade-offs. Don't lose something to get something else. He also feels that language of the IT department can help. For example, he uses "Factor" like 25x rather than percent reduction (96 percent reduced). He feels this communicates the actual results more effectively.
Today's smarter consumers are driving the need for smarter technologies. Individual consumers and small businesses can make use of intelligent meters to help reduce their energy costs. Everything from smart cars to smart grids will need real-time analytics to deal with the millions of events that occur every day.
- IBM's Data Protection and Retention Story
Brian Truskowski came back to provide the latest IBM messaging for Data Protection and Retention (DP&R). The key themes were:
- Stop storing so much
- Store more with what's on the floor
- Move data to the right place
IBM announced today that the IBM Real-Time Compression Appliances now support EMC gear, such as EMC Celerra. While some of the EMC equipment have built-in compression features, these often come at a cost of performance degradation. Instead, the IBM Real-Time compression can offer improved performance as well as 3x to 5x reduction in storage capacity.
OVer 70 percent of data on disk has not be accessed in the last 90 days. IBM Easy Tier on the DS8700 and DS8800 now support FC-to-SATA automated tiering.
IBM is projecting that backup and archive storage will grow at over 50 percent per year. To help address this, IBM is launching a new "Storage Infrastructure Optimization" assessment. All attendees at today's summit are eligible for a free assessment.
Analytics are increasing the value of information, and making it more accessible to the average knowledge worker. The cost of losing data, as well as the effort spent searching for information, has skyrocketed. Users have grown to expect 100 percent uptime availability.
An analysis of IT environments found that only 55 percent was spent on revenue-producing workloads. The remaining 45 percent was spent on Data Protection and Retenion. That means that for every IT dollar spent on projects to generate revenue, you are spending another 90 cents to protect it. Imagine spending 90 percent of your house payments for homeowners' insurance, or 90 percent of your car's purchase price for car insurance.
IBM has organized its solutions into three categories:
- Hyper-Efficient Backup and Recovery
- Continuous Data Availability
- Smart Archiving
What would it mean to your business if you could shift some of the money spent on DP&R over to revenue-producing projects instead? That was the teaser question posed at the end of these morning sessions for us to discuss during lunch.
Yes, it's Tuesday, and that means more IBM Announcements! A lot was announced today, so I have selected an eclectic mix for your enjoyment.
- Microsoft Windows support on IBM Mainframes
Last year's announcement of the new IBM zEnterprise included the zEnterprise BladeCenter Extention (zBX) which could run POWER7 and x86 operating systems, but managed by the mainframe's overall Unified Resource Manager. Initially, this was intended for AIX and Linux-x86, but today, IBM [announced a statement of general direction to support Microsoft Windows] on the zBX extension by end of this year. Of course, the standard disclaimer applies: All statements regarding IBM's plans, directions, and intent are subject to change or withdrawal without notice. Any reliance on these statements of general direction is at the relying party's sole risk and will not create liability or obligation for IBM.
- New 15K RPM drives for IBM Storwize V7000
Last October, when IBM introduced the Storwize V7000, it offered both large (3.5 inch) and small form factor (2.5 inch) drives. Unfortunately, a few people were upset that there were no 15K RPM drives for the small form factor models. There were SSD and 10K RPM drives, but nothing in between. Today, IBM [announced new 15K RPM drives of 146GB capacity] have been qualified for both the controller and expansion drawers.
- New RVU licensing for IBM Tivoli products
IBM [announced it is changing over to this new RVU licensing model], from the previous PVU license, based on processor value units. What is an RVU? An RVU is a unit of measure by which the program can be licensed. RVU Proofs of Entitlement (PoE) are based on the number of units of a specific resource used or managed by the program. This makes sense, resource management software should be charged by the amount of resources you manage, not the size of the server the software runs on. This change also enables running on server virtualization and live movement of VM guest images from one type of host machine to another.
If you are contemplating a visit to an IBM [Executive Briefing Center], then April and May is a great time to come to Tucson. The weather is ideal here. The cold snap appears to be over, and spring is in the air!
technorati tags: IBM, zEnterprise, zBX, Microsoft, Windows, Storwize V7000, RVU, Tivoli
Every January, we look back into the past as well as look into the future for trends to watch for the upcoming year. Ray Lucchesi of Silverton Consulting has a great post looking back at the [Top 10 storage technologies over the last decade]. I am glad to see that IBM has been involved with and instrumental in all ten technologies.
Looking into the future, Mark Cox of eChannel has an article [Storage Trends to Watch in 2011], based on his interviews with two fellow IBM executives: Steve Wojtowecz, VP of storage software development, and Clod Barrera, distinguished engineer and CTO for storage. Let's review the four key trends:
- Cloud Storage and Cloud Computing
No question: Cloud Computing will be the battleground of the IT industry this decade. I am amused by the latest spate of Microsoft commercials where problems are solved with someone saying "...to the cloud". Riding on the coat tails of this is "Cloud Storage", the ability to store data across an Internet Protocol (IP) network, such as 10GbE Ethernet, in support of Cloud Computing applications. Cloud Storage protocols in the running include NFS, CIFS, iSCSI and FCoE.
Mark writes "..vendors who aren't investing in cloud storage solutions will fall behind the curve."
- Economic Downturn forces Innovation
The old British adage applies: "Necessity is the mother of invention." The status quo won't do. In these difficult economic times, IT departments are running on constrained budgets and staff. This forces people to evaluate innovative technologies for storage efficiency like real-time compression and data deduplication to make better use of what they currently have. It also is forcing people to take a "good enough" attitude, instead of paying premium prices for best-of-breed they don't really need and can't really afford.
- IT Service Management
Companies are getting away from managing individual pieces of IT kit, and are focusing instead on the delivery of information, from the magnetic surface of disk and tape media, to the eyes and ears of the end users. The deployment mix of private, hybrid and public clouds makes this even more important to measure and manage IT as a set of services that are delivered to the business. IT Service Management software can be the glue, helping companies implement ITIL v3 best practices and management disciplines.
- Smarter Data Placement
A recent survey by "The Info Pro" analysts indicates that "managing storage growth" is considered more critical than "managing storage costs" or "managing storage complexity".
This tells me that companies are willing to spend a bit extra to deploy a tiered information infrastructure if it will help them manage storage growth, which typically ranges around 40 to 60 percent per year. While I have discussed the concept of "Information Lifecycle Management" (ILM), for the past four years on this blog, I am glad to see it has gone mainstream, helped in part with automated storage tiering features like IBM System Storage Easy Tier feature on the IBM DS8000, SAN Volume Controller and Storwize V7000 disk systems. Not all data is created equal, so the smart placement of data, based on the business value of the information contained, makes a lot of sense.
These trends are influencing what solutions the various different vendors will offer, and will influence what companies purchase and deploy.
technorati tags: IBM, Steve Wojtowecz, Clod Barrera, Mark Cox, Cloud Computing, Cloud, Storage, NFS, CIFS, iSCSI, FCoE, real-time compression, deduplication, IT Service Management, Easy Tier, DS8000, SVC, Storwize V7000
For most of us in the United States, it is cold out there, so you better "bundle up!"
Today, IBM announces the [IBM Storwize Rapid Application Storage] bundle, an integrated solution that improves storage efficiency and application availability. It comes in two offerings:
The "Basic" offering includes a single IBM Storwize V7000 controller enclosure, and three year warranty package that includes software licenses for IBM Tivoli Storage FlashCopy Manager (FCM) and IBM Tivoli Storage Productivity Center for Disk - Midrange Edition (MRE). Planning, configuration and testing services for the software are included and can be performed by either IBM or an IBM Business Partner.
The "Standard" offering allows for multiple IBM Storwize V7000 enclosures, provides three year warranty package for the FCM and MRE software, and includes implementation services for both the hardware and the software components. These services can be performed by IBM or an IBM Business Partner.
Why bundle? Here are the key advantages for these offerings:
- Increased storage utilization! First introduced in 2003, IBM SAN Volume Controller is able to improve storage utilization by 30 percent through virtualization and thin provisioning. IBM Storwize V7000 carries on this tradition. Space-efficient FlashCopy is included in this bundle at no additional charge and can reduce the amount of storage normally required for snapshots by 75 percent or more. IBM Tivoli Storage FlashCopy Manager can manage these FlashCopy targets easily.
- Improved storage administrator productivity! The new IBM Storwize V7000 Graphical User Interface can help improve administrator productivity up to 2 times compared to other midrange disk solutions. The IBM Tivoli Storage Productivity Center for Disk - Midrange Edition provides real-time performance monitoring for faster analysis time.
- Increased application performance! This bundle includes the "Easy Tier" feature at no additional charge. Easy Tier is IBM's implementation of sub-LUN automated tiering between Solid-State Drives (SSD) and spinning disk. Easy Tier can help improve application throughput up to 3 times, and improve response time up to 60 percent. Easy Tier can help meet or exceed application performance levels with its internal "hot spot" analytics.
- Increased application availability! IBM Tivoli Storage FlashCopy Manager provides easy integration with existing applications like SAP, Microsoft Exchange, IBM DB2, Oracle, and Microsoft SQL Server. Reduce application downtime to just seconds with backups and restores using FlashCopy. The built-in online migration feature, included at no additional charge, allows you to seamlessly migrate data from your old disk to the new IBM Storwize V7000.
- Significantly reduced implementation time! This bundle will help you cut implementation time in half, with little or no impact to storage administrator staff. This will help you realize your return on investment (ROI) much sooner.
To learn more, check out the IBM [landing page].
technorati tags: IBM, bundle, Storwize V7000, Tivoli, FlashCopy Manager, Productivity Center, TPC, MRE, SSD, Easy Tier, SAP, Exchange, DB2, Oracle, Microsoft, SQL Server
Continuing my post-week coverage of the [Data Center 2010 conference], Thursday morning had some interesting sessions for those that did not leave town last night.
- Interactive Session Results
In addition to the [Profile of Data Center 2010] that identifies the demographics of this year's registrants, the morning started with highlights of the interactive polls during the week.
- External or Heterogeneous Storage Virtualization
The analyst presented his views on the overall External/Heterogeneous Storage Virtualization marketplace. He started with the key selling points.
- Avoid vendor lock-in. Unlike the IBM SAN Volume Controller, many of the other storage virtualization products result in vendor lock-in.
- Leverage existing back-end capacity. Limited to what back-end storage devices are supported.
- Simplify and unify management of storage. Yes, mostly.
- Lower storage costs. Unlike the IBM SAN Volume Controller, many using other storage virtualization discover an increase in total storage costs.
- Migration tools. Yes, as advertised.
- Consolidation/Transition. Yes, over time.
- Better functionality. Potentially.
Shortly after several vendors started selling external/heterogeneous storage virtualization solutions, either as software or pre-installed appliances, major storage vendors that were caught with their pants down immediately started calling everything internally as also "storage virtualization" to buy some time and increase confusion.
While the analyst agreed that storage virtualization simplifies the view of storage from the host server side, it can complicate the management of storage on the storage end. This often comes up at the Tucson Briefing Center. I explain this as the difference between manual and automatic transmission cars. My father was a car mechanic, and since he is the sole driver and sole mechanic, he prefers manual transmission cars, easier to work on. However, rental car companies, such as Hertz or Avis, prefer automatic transmission cars. This might require more skills on behalf of their mechanics, but greatly simplifies the experience for those driving.
The analyst offered his views on specific use cases:
- Data Migration. The analyst feels that external virtualization serves as one of the best tools for data migration. But what about tech refresh of the storage virtualization devices themselves? Unlike IBM SAN Volume Controller, which allows non-disruptive upgrades of the nodes themselves, some of the other solutions might make such upgrades difficult.
- Consolidation/Transition. External virtualization can also be helpful, depending on how aggressive the schedule for consolidation/transition is performed.
- Improved Functionality/Usability. IBM SAN Volume Controller is a good example, an unexpected benefit. Features like thin provisioning, automated storage tiering, and so on, can be added to existing storage equipment.
The analyst mentioned that there were different types of solutions. The first category were those that support both internal storage and external storage virtualization, like the HDS USP-V or IBM Storwize V7000. He indicated that roughly 40 percent of HDS USP-V are licensed for virtualization. The second category were those that support external virtualization only, such as IBM SAN Volume Controller, HP Lefthand and SVSP, and so on. The third category were software-only Virtual Guest images that could provide storage virtualization capabilities.
The analyst mentioned EMC's failed product Invista, which sold less than 500 units over the past five years. The low penetration for external virtualization, estimated between 2-5 percent, could be explained from the bad taste that left in everyone considering their options. However, the analyst predicts that by 2015, external virtualization will reach double digit marketshare.
Having a feel for the demographics of the registrants, and specific interactive polling in each meeting, provides a great view on who is interested in what topic, and some insight into their fears and motivations.
technorati tags: IBM, ITIL, storage growth, unstructured data, external, storage virtualization, SVC, Storwize V7000, HDS, USP-V, EMC, Invista, HP, Lefthand, SVSP
Continuing my post-week coverage of the [Data Center 2010 conference], Wendesday afternoon included a mix of sessions that covered storage and servers.
- Enabling 5x Storage Efficiency
Steve Kenniston, who now works for IBM from recent acquisition of Storwize Inc, presented IBM's new Real-Time Compression appliance. There are two appliances, one handles 1 GbE networks, and the other supports mixed 1GbE/10GbE connectivity. Files are compressed in real-time with no impact to performance, and in some cases can improve performance because there is less data written to back-end NAS devices. The appliance is not limited to IBM's N series and NetApp, but is vendor-agnostic. IBM is qualifying the solution with other NAS devices in the market. The compression can compress up to 80 percent, providing a 5x storage efficiency.
- Townhall - Storage
The townhall was a Q&A session to ask the analysts their thoughts on Storage. Here I will present the answer from the analyst, and then my own commentary.
Are there any gotchas deploying Automated Storage Tiering?
Analyst: you need to fully understand your workload before investing any money into expensive Solid-State Drives (SSD).
Commentary: IBM offers Easy Tier for the IBM DS8000, SAN Volume Controller, and Storwize V7000 disk systems. Before buying any SSD, these systems will measure the workload activity and IBM offers the Storage Tier Advisory Tool (STAT) that can help identify how much SSD will benefit each workload. If you don't have these specific storage devices, IBM Tivoli Storage Productivity Center for Disk can help identify disk performance to determine if SSD is cost-justified.
Wouldn't it be simpler to just have separate storage arrays for different performance levels?
Analyst: No, because that would complicate BC/DR planning, as many storage devices do not coordinate consistency group processing from one array to another.
Commentary: IBM DS8000, SAN Volume Controller and Storwize V7000 disk systems support consistency groups across storage arrays, for those customers that want to take advantage of lower cost disk tiers on separate lower cost storage devices.
Can storage virtualization play a role in private cloud deployments?
Analyst: Yes, by definition, but today's storage virtualization products don't work with public cloud storage providers. None of the major public cloud providers use storage virtualization.
Commentary: IBM uses storage virtualization for its public cloud offerings, but the question was about private cloud deployments. IBM CloudBurst integrated private cloud stack supports the IBM SAN Volume Controller which makes it easy for storage to be provisioned in the self-service catalog.
Can you suggest one thing we can do Monday when we get back to the office?
Analyst: Create a team to develop a storage strategy and plan, based on input from your end-users.
Commentary: Put IBM on your short list for your next disk, tape or storage software purchase decision. Visit
[ibm.com/storage] to re-discover all of IBM's storage offerings.
What is the future of Fibre Channel?
Analyst 1: Fibre Channel is still growing, will go from 8Gbps to 16Gbps, the transition to Ethernet is slow, so FC will remain the dominant protocol through year 2014.
Analyst 2: Fibre Channel will still be around, but NAS, iSCSI and FCoE are all growing at a faster pace. Fibre Channel will only be dominant in the largest of data centers.
Commentary: Ask a vague question, get a vague answer. Fibre Channel will still be around for the next five years.
However, SAN administrators might want to investigate Ethernet-based approaches like NAS, iSCSI and FCoE where appropriate, and start beefing up their Ethernet skills.
- Will Linux become the Next UNIX?
Linux in your datacenter is inevitable. In the past, Linux was limited to x86 architectures, and UNIX operating systems ran on specialized CPU architectures: IBM AIX on POWER7, Solaris on SPARC, HP-UX on PA-RISC and Itanium, and IBM z/OS on System z Architecture, to name a few. But today, Linux now runs on many of these other CPU chipsets as well.
Two common workloads, Web/App serving and DBMS, are shifting from UNIX to Linux. Linux Reliability, Availability and Serviceability (RAS) is approaching the levels of UNIX. Linux has been a mixed blessing for UNIX vendors, with x86 server margins shrinking, but the high-margin UNIX market has shrunk 25 percent in the past three years.
UNIX vendors must make the "mainframe argument" that their flavor of UNIX is more resilient than any OS that runs on Intel or AMD x86 chipsets. In 2008, Sun Solaris was the number #1 UNIX, but today, it is IBM AIX with 40 percent marketshare. Meanwhile HP has focused on extending its Windows/x86 lead with a partnership with Microsoft.
The analyst asks "Are the three UNIX vendors in it for the long haul, or are they planning graceful exits?" The four options for each vendor are:
- Milk it as it declines
- Accelerate the decline by focusing elsewhere
- Impede the market to protect margins
- Re-energize UNIX base through added value
Here is the analyst's view on each UNIX vendor.
IBM AIX now owns 40 percent marketshare of the UNIX market. While the POWER7 chipset supports multiple operating systems, IBM has not been able to get an ecosystem to adopt Linux-on-POWER. The "Other" includes z/OS, IBM i, and other x86-based OS.
HP has multi-OS Itanium from Intel, but is moving to Multi-OS blades instead. Their "x86 plus HP-UX" strategy is a two-pronged attack against IBM AIX and z/OS. Intel Nehalem chipset is approaching the RAS of Itanium, making the "mainframe argument" more difficult for HP-UX.
Before Oracle acquired Sun Microsystems, Oracle was focused on Linux as a UNIX replacement. After the acquisition, they now claim to support Linux and Solaris equally. They are now focused on trying to protect their rapidly declining install base by keeping IBM and HP out. They will work hard to differentiate Solaris as having "secret sauce" that is not in Linux. They will continue to compete head-on against Red Hat Linux.
An interactive poll of the audience indicated that the most strategic Linux/UNIX platform over the next next five years was Red Hat Linux. This beat out AIX, Solaris and HP-UX, as well as all of the other distributions of Linux.
The rooms emptied quickly after the last session, as everyone wanted to get to the "Hospitality Suites".
technorati tags: IBM, Steve Kenniston, Real-Time Compression, LSC29, NAS, Easy Tier, DS8000, Storwize V7000, iSCSI, FCoE, AIX, Oracle, Solaris, HP, HP-UX, RedHat, Linux
Continuing my coverage of the [Data Center 2010 conference], Tuesday afternoon I presented "Choosing the Right Storage for your Server Virtualization". In 2008 and 2009, I attended this conference as a blogger only, but this time I was also a presenter.
The conference asked vendors to condense their presentations down to 20 minutes. I am sure this was inspired by the popular 18-minute lectures from the [TED conference] or perhaps the [Pecha Kucha] night gatherings in Japan where each presenter speaks while showing 20 slides for 20 seconds each, This forces the presenters to focus on their key points and not fill the time slot with unnecessary marketing fluff. This also allows more vendors to have a chance to pitch their point of view.
Here are my charts on SlideShare.net:
I am thankful I had a great turn-out, with nearly every seat taken.
technorati tags: IBM, Storwize V7000, VMware, Hyper-V, PowerVM, zLPAR, Xen, OracleVM, Citrix, KVM, Redhat, RHEV, SVC, TED.com, Pecha Kucha
IBM had its big launch yesterday of the [IBM Storwize V7000 midrange disk system], and already some have discussed IBM's choice of the name. Fellow blogger Stephen Foskett has an excellent post titled
[IBM’s Storwize V7000: 100% SVC; 0% Storwize]. On The Register, Chris Mellor writes [IBM's Midrange Storage Blast - Storwize. But Without Compression]. In his latest [Friday Rant], fellow blogger Chuck Hollis (EMC) feels "the new name is cool, if a bit misleading."
In the spirit of the [HP Product Line Decoder Ring] and [Microsoft Codename Tracker], here is your quick IBM product name decoder ring:
|In English||Protocols||Which company|
|What IBM decided|
to call it
|Intelligent block-level disk array that virtualizes both internal and external disk storage||8 Gbps FCP and 1GbE iSCSI||IBM||IBM Storwize V7000 disk system|
|Real-time compression appliance for files||10GbE/1GbE CIFS and NFS||Storwize, now an IBM company||IBM Real-time Compression STN-6800 appliance|
|1GbE CIFS and NFS||IBM Real-time Compression STN-6500 appliance|
If you think this is the first time a company like IBM has pulled shenanigans with product names like this, think again. Here are a few posts that might refresh your memory:
- In my September 2006 post, [A brand by any other name...] I explain that I started blogging specifically to promote the new "IBM System Storage" product line name, part of the "IBM Systems" brand resulting from merging the "eServer" and "TotalStorage' brands.
- In my January 2007 post, [When Names Change], I explain our naming convention for our disk products, including our DS family, SAN Volume Controller and N series.
- In my February 2008 post, [Getting Off the Island], I cover how the x/p/i/z designations came about for our various IBM server product lines.
But what about acquisitions? When [IBM acquired Lotus Development Corporation], it kept the "Lotus" brand. New products that fit the "collaboration" function were put under the Lotus brand. I think most people can accept this approach.
But have we ever seen an existing product renamed to an acquired name?
In my post January 2009 post
[Congratulations to Ken on your QCC Milestone], I mentioned that my colleague Ken Hannigan worked on an internal project initially called "Workstation Data Save Facility" (WDSF) which was changed to "Data Facility Distributed Storage Manager" (DFDSM), then renamed to "ADSTAR Distributed Storage Manager" (ADSM), and finally renamed to the name it has today: IBM Tivoli Storage Manager (TSM).
Readers reminded me that [IBM acquired Tivoli Systems, Inc.] in 1996, so TSM could not have been an internally developed product. Ha! Wrong! Let's take a quick history lesson on how this came about:
- In the late 1980s, IBM Almaden research had developed a project to backup personal computers and workstations, which they called "Workstation Data Save Facility" or WDSF.
This was turned over to our development team, which immediately discarded the code, and wrote from scratch its replacmeent, called Data Facility Distributed Storage Manager (DFDSM), named similar to the Data Facility products on the mainframe (DFP, DFHSM, DFDSS). As a member of the Data Facility family, DFDSM didn't really fit. The rest processed mainframe data sets, but DFDSM processed Windows and UNIX files. That a version of DFDSM server was available to run on the mainframe was the only connection.
Then, in the early 1990s, there were discussions of possibly splitting IBM into a bunch of smaller "Baby Blues", similar to how [AT&T was split into "Baby Bells"], and how Forbes and Goldman Sachs now want to split Microsoft into [Baby Bills]. IBM considered naming the storage spin-off as ADSTAR, which stood for "Advanced Storage and Retrieval."
Pre-emptively, IBM renamed DFDSM to "ADSTAR Distributed Storage Manager" or ADSM.
- Fortunately, in 1993, IBM brought a new sheriff to town, Lou Gerstner, who quickly squashed any plans to split up IBM. He quickly realized that IBM's core strength was building integrated stacks, combining systems, software and services to solve business problems.
- In 1996, IBM acquired Tivoli Systems, Inc. to expand its "Systems Management" portfolio, and renamed ADSM over to IBM Tivoli Storage Manager, since "storage management" is an essential part of "systems management". Later, IBM TotalStorage Productivity Center would be renamed to "IBM Tivoli Storage Productivity Center."
I participated in five months of painful meetings to figure out what to name our new internally-developed midrange disk system. Since it ran SAN Volume Controller software, I pushed for keeping the SVC designation somehow. We considered DS naming convention, but the new midrange product would not fit between our existing DS5000 and DS6000 numbering scheme. A marketing agency we hired came up with nonsensical names, in the spirit of product names like Celerra, Centera and CLARiiON, using name generators like [Wordoid]. Luckily, in the nick of time, IBM acquired Storwize for its compression technology, and decided that Storwize as a name was way better fit than any of the names we came up with already.
However, the new IBM Storwize V7000 midrange product had nothing in common with the appliances acquired from Storwize, the company, so to avoid confusion, the latter products were renamed to [IBM Real-time Compression]. Fellow blogger Steven Kenniston, the Storage Alchemist from Storwize fame now part of IBM from the acquisition, gives his perspective on this in his post [Storwize – What is in a Name, Really?]. While I am often critical of the names and terms IBM uses, I have to say this last set of naming decisions makes a lot of sense to me and I support it wholeheartedly.
To learn more about the IBM Storwize V7000 midrange disk system, watch the latest videos on the IBM Virtual Briefing Center (VBC). We have a [short summary version for CFO executives] as well as a
[longer version for IT technical professionals].
technorati tags: IBM, Storwize, Storwize V7000, Stephen Foskett, decoder+ring, real-time+compression, microsoft, codename, Lou Gerstner, ADSM, TSM, SVC