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Every year, I teach hundreds of sellers how to sell IBM storage products. I have been doing this since the late 1990s, and it is one task that has carried forward from one job to another as I transitioned through various roles from development, to marketing, to consulting.
This week, I am in the city of Taipei [Taipei] to teach Top Gun sales class, part of IBM's [Sales Training] curriculum. This is only my second time here on the island of Taiwan.
As you can see from this photo, Taipei is a large city with just row after row of buildings. The metropolitan area has about seven million people, and I saw lots of construction for more on my ride in from the airport.
The student body consists of IBM Business Partners and field sales reps eager to learn how to become better sellers. Typically, some of the students might have just been hired on, just finished IBM Sales School, a few might have transferred from selling other product lines, while others are established storage sellers looking for a refresher on the latest solutions and technologies.
I am part of the teach team comprised of seven instructors from different countries. Here is what the week entails for me:
Monday - I will present "Selling Scale-Out NAS Solutions" that covers the IBM SONAS appliance and gateway configurations, and be part of a panel discussion on Disk with several other experts.
Tuesday - I have two topics, "Selling Disk Virtualization Solutions" and "Selling Unified Storage Solutions", which cover the IBM SAN Volume Controller (SVC), Storwize V7000 and Storwize V7000 Unified products.
Wednesday - I will explain how to position and sell IBM products against the competition.
Thursday - I will present "Selling Infrastructure Management Solutions" and "Selling Unified Recovery Management Solutions", which focus on the IBM Tivoli Storage portfolio, including Tivoli Storage Productivity Center, Tivoli Storage Manager (TSM), and Tivoli Storage FlashCopy Manager (FCM). The day ends with the dreaded "Final Exam".
Friday - The students will present their "Team Value Workshop" presentations, and the class concludes with a formal graduation ceremony for the subset of students who pass. A few outstanding students will be honored with "Top Gun" status.
These are the solution areas I present most often as a consultant at the IBM Executive Briefing Center in Tucson, so I can provide real-life stories of different client situations to help illustrate my examples.
The weather here in Taipei calls for rain every day! I was able to take this photo on Sunday morning while it was still nice and clear, but later in the afternoon, we had quite the downpour. I am glad I brought my raincoat!
With all the announcements we had in June, it is easy for some of the more subtle enhancements to get overlooked. While I was at Orlando for the IBM Edge conference, I was able to blog about some of the key featured announcements. Then, later, when I got back from Orlando to Tucson, I was able to then blog about [More IBM Storage Announcements]. For IBM's Scale-Out Network Attach Storage (SONAS), I had simply:
"SONAS v1.3.2 adds support for management by the newly announced IBM Tivoli Storage Productivity Center v5.1 release. Also, IBM now officially supports Gateway configurations that have the storage nodes connected to XIV or Storwize V7000 disk systems. These gateway configurations offer new flexible choices and options for our ever-expanding set of clients."
In my defense, IBM numbers its software releasees with version.release.modification, so 1.3.2 is Version 1, Release 3, Modification 2. Generally, modification announcements don't get much attention. The big announcement for v1.3.0 of SONAS happened last October, see my blog post [October 2011 Announcements - Part I] or
the nice summary post [IBM Scale-out Network Attached Storage 1.3.0] from fellow blogger Roger Luethy.
Here is a diagram showing the three configurations of SONAS.
I have covered the SONAS Appliance model in depth in previous blogs, with options for fast and slow disk speeds, choice of RAID protection levels, a collection of enterprise-class software features provided at no additional charge, and interfaces to support a variety of third party backup and anti-virus checking software.
The basics haven't changed. The SONAS appliance consists of 2 to 32 interface nodes, 2 to 60 storage nodes, and up to 7,200 disk drives. The maximum configuration takes up 17 frames and holds 21.6PB of raw disk capacity, which is about 17PB usable space when RAID6 is configured. An interface nodes has one or two hex-core processors with up to 144GB of RAM to offer up to 3.5GB/sec performance each. This makes IBM SONAS the fastest performing and most scalable disk system in IBM's System Storage product line.
I thought I would go a bit deeper on the gateway models. These models support up to ten storage nodes, organized in pairs. The key difference is that instead of internal disk controllers, the storage nodes connect to external disk systems. There is enough space in the base SONAS rack to hold up to six interface nodes, or you can add a second rack if you need more interface nodes for increased performance.
SONAS with XIV gateway
XIV offers a clever approach to storage that allows for incredibly fast access to data on relatively slow 7200 RPM drives. By scattering data across all drives and taking advantage of parallel processing, rebuild times for a failed 3TB drive are less than 75 minutes. Compare that to typical rebuild times for 3TB drives that could take as much as 9-10 hours under active I/O loads!
In the configuration, each pair of storage nodes can connect to external SAN Fabric switches that then connect to one or two XIV storage systems. How simple is that? These can be the original XIV systems that support 1TB and 2TB drives, or the new XIV Gen3 systems that support 400GB Solid-state drives (SSD) and 3TB spinning disk drives. In both cases, you can acquire additional storage capacity as little as 12 drives at a time (one XIV module holds 12 drives).
The maximum configuration of ten XIV boxes could hold 1,800 drives. At 3TB drive per drive, that would be 2.4PB usable capacity.
The SONAS with XIV gateway does not require the XIV devices to be dedicated for SONAS purposes. Rather, you can assign some XIV storage space for the SONAS, and the rest is available for other servers. In this manner, SONAS just looks like another set of Linux-based servers to the XIV storage system. This in effect gives you "Unified Storage", with a full complement of NAS protocols from the SONAS side (NFS, CIFS, FTP, HTTPS, SCP) as well as block-based protocols directly from the XIV (FCP, iSCSI).
SONAS with Storwize V7000 gateway
The other gateway offering is the SONAS with Storwize V7000. Like the SONAS with XIV gateway model, you connect a pair of SONAS storage nodes to 1 or 2 Storwize V7000 disk systems. However, you do not need a SAN Fabric switch in between. You can instead connect the SONAS storage nodes directly to the Storwize V7000 control enclosures.
To acquire additional storage capacity, you can purchase a single drive at a time. That's right. Not 12 drives, or 60 drives, at a time, but one at a time. The Storwize V7000 supports a wide range of SSD, SAS and NL-SAS drives at different sizes, speeds and capacities. The drives can be configured into various RAID protection levels: RAID 0, 1, 3, 5, 6 and 10.
Each Storwize V7000 control enclosure can have up to nine expansion drawers. If you choose the 2.5-inch 24-bay models, you can have up to 480 drives per storage node pair, for a total of 2,400 drives. If you choose the 3.5-inch 12-bay models, you can have up to 240 drives per node pair, 1,200 drives total. At 3TB per drive, this could be 3.6PB of raw capacity. The usable PB would depend on which RAID level you selected. Of course, you don't have to limit yourself all to one size or the other. Feel free to mix 2.5-inch and 3.5-inch drawers to provide different storage pool capabilities.
All three SONAS configurations support Active Cloud Engine. This is a collection of features that differentiate SONAS from the other scale-out NAS wannabees in the marketplace:
Policy-driven Data Placement -- Different files can be directed to different storage pools. You no longer have to associate certain file systems to certain storage technologies.
High-speed Scan Engine -- SONAS can scan 10 million files per minute, per node. These scans can be used to drive data migration, backups, expirations, or replications, for example. It is over 100 times faster than traditional walk-the-directory-tree approaches employed by other NAS solutions.
Policy-driven Migration -- You can migrate files from one storage pool to another, based on age, days since last reference, size, and other criteria. The files can be moved from disk to disk, or move out of SONAS and stored on external media, such as tape or a virtual tape library. A lot of data stored on NAS systems is dormant, with little or no likelihood of being looked at again. Why waste money keeping that kind of data on expensive disk? With SONAS, you can move those files to tape can save lots of money. The files are stubbed in the SONAS file system, so that an access request to a file will automatically trigger a recall to fetch the data from tape back to the SONAS system.
Policy-driven Expiration -- SONAS can help you keep your system clean, by helping you decide what files should be deleted. This is especially useful for things like logs and traces that tend to just hang around until some deletes them manually.
WAN Caching -- This allows one SONAS to act as a "Cloud Storage Gateway" for another SONAS at a remote location connected by Wide Area Network (WAN). Let's say your main data center has a large SONAS repository of files, and a small branch office has a smaller SONAS. This allows all locations to have a "Global" view of the all the interconnected SONAS systems, with a high-speed user experience for local LAN-based access to the most recent and frequently used files.
If you want to learn more, see the [IBM SONAS landing page]. Next week, I will be across the Pacific Ocean in [Taipei], to teach IBM Top Gun class to sales reps and IBM Business Partners. "Selling SONAS" will be one of the topics I will be covering!
Well, it's Tuesday again, and you know what that means... IBM announcements!
Last week, IBM had a big storage launch of various products, with the June 4 announcements at the IBM Edge 2012 conference. I provided highlights in my post [IBM Edge Announcements]. As promised, here are the rest of the announcements.
SONAS v1.3.2 adds support for management by the newly announced IBM Tivoli Storage Productivity Center v5.1 release. Also, IBM now officially supports "Gateway configurations" that have the storage nodes connected to XIV or Storwize v7000 disk systems. These gateway configurations offer new flexible choices and options for our ever-expanding set of clients.
ProtecTIER appliances and gateways
IBM ProtecTIER line of data deduplication appliances and gateways add CIFS file system support. Rather than using OST or a VTL interface, you now have CIFS as a new option for host attach. Also, IBM introduces the new TS7620 Express model, with options for 5.4TB and 11TB in capacity, replacing the previous TS7610 entry level.
LTFS Storage Manager
The Linear Tape File System (LTFS) allows files to be stored on tape cartridges in a manner that allows them to be mounted as file systems, much like a USB memory stick. The new LTFS Storage Manager software allows you to manage a collection of files across a set of cartridges, moving files from one cartridge to another, consolidating valid data onto fewer cartridges, and removing files no longer needed. This is sometimes referred to as "lifecycle management".
Tape System Library Manager
When IBM first introduced the "shuttle" that allowed up to fifteen TS3500 tape libraries to be connected together into a single system, only HPSS customers could take advantage of this. Software was required to coordinate the movement of cartridges from one library to another. The new IBM Tape System Library Manager now offers an alternative to HPSS for coordinating this activity.
DS8000 v6.3 microcode
IBM now offers 400GB solid-state drives. IBM's market leading support for Full Disk Encryption (FDE) is now extended to cover all drive speeds, from the slowest 7200RPM NL-SAS drives up to the fastest solid-state. IBM Easy Tier extends its super-easy implementation to work across all three of these tiers including encryption.
IBM now offers implementation services for IBM XIV Gen3 storage system, and the N series models 3220 and 3240.
This week I am on the road visiting various clients. Next week, Moscow Russia for the "Edge Comes to You" event!
This week I am in Orlando, Florida for the IBM Edge conference. This is the last day, so it ends early for people who want to get home to their datacenters (er.. families) for the weekend.
How Real-Time Compression Can Maximize Storage Efficiency for Production Applications
This was a split session with two speakers. First, Ian Rimmer, Senior IT Engineer and Architect at iBurst, presented their experience with the IBM Real-Time Compression Appliance in front of NetApp NAS storage arrays. Second, Jerry Haigh, IBM offering manager for IBM System Storage, presented the new Real-Time compression feature announced this week on IBM SAN Volume Controller (SVC) and Storwize V7000.
iBurst is the #1 Wireless Telecom for South Africa. The also offer cable broadband and VOIP. They have 200 employees servicing 120,000 subscriber/households. They need to keep five years' worth of text files, and have chosen real-time compression of their NAS storage. This was before IBM acquired the Storwize company, as they have been using it for the past six years.
The monetary savings from compression was used to purchase Performance Accelerator Modules (PAM) cards for their NetApp NAS gear, which benefit from the compression (more data stored in SSD to improve performance).
For backup, they use NDMP with Symantec NetBackup that keeps data in its compressed form as it is written to tape. They have an IBM TS3100 library with LTO tape as the backup repository.
Jerry Haigh presented Real-Time compression for primary disk data. Unlike the competition, this is designed to be used with primary data, including databases, and does this real-time, not post-process. In some performance tests, DB2 compressed on 48 drives out-performed the same data uncompressed on 96 drives. In another test focused on VMware Vmark benchmark, the compressed data was able to be same or better performance as uncompressed. In a third test with SVC virtualizing XIV running Oracle ORION test, the Oracle databases compressed 50 to 64 percent, and had better performance.
For those who already have SVC or Storwize V7000, consider a 45-day trial to check out compression for yourself.
NAS File Systems: Access and Authentication
Mark Taylor, IBM Technical Specialist for SONAS, N series and Storwize V7000 Unified, presented the nuances of authentication and authorization for NAS file systems. The differences between these two are:
Authentication - Yes, you are who you are.
Authorization - Yes, you are permitted to do what you are trying to do
(Prior to working with SONAS, my only experience with access and authentication in NAS was setting up my LAN at home, which I have connecting my Mac, Linux and Windows machines. I have both N series and SONAS at the IBM Executive Briefing Center in Tucson, Arizona, so I know first-hand how complicated NAS access and authentication systems can be.
A few months ago, I taught "Intro to NAS" as one of my topics at the Top Gun class in Argentina and Brazil. Several of the students had mentioned they thought they knew NAS solutions but had not realized all the technical issues with access and authentication that I discussed in my presentation.)
Mark explained the differences between Windows NTFS-style System identifiers (SID), versus UNIX-style user and group identifiers (UID, GID). For NAS solutions that support both CIFS and NFS, there are four options:
Microsoft Active Director (AD) extended with Identity Management for UNIX, formerly known as Services for UNIX (SFU). AD servers normally store SID information, but the extensions add extra columns to hold UID/GID mappings.
AD with Network Information Service (NIS) server. The problem with this approach is that AD and NIS are separate databases, and you need to coordinate updates to them, and their backups.
Lightweight Directory Access Protocol (LDAP) with SAMBA extensions. LDAP holds UID/GID information, and the SAMBA extensions adds extra columns to hold SID mapping.
Local mapping. The dangerous part of local mapping is that the storage admin is also the security admin, and you may want different people doing these roles.
Of these four methods, Mark recommends the first and third as best practices for multi-protocol authentication.
SID-to-UID mapping, UID-to-SID mapping
SONAS and Storwize V7000
SID-to-UID/GID mapping, NFS v4 ACLs
NFS v4 ACLs
Mark then explained how NFS v4 ACLs work, basically an ordered collection of "Access Control Elements" or ACEs. Each ACE on the ACL may "allow" or "deny" the request. You want to avoid "Inheritance" as that can cause problems and unxpected results.
That's it folks. Next week, I am spending time with my research buddies at the Almaden Research Center near San Jose, California, and then it is off to Moscow, Russia to kick off a series of IBM events called "Edge Comes to You" (ECTY).
The ECTY conferences will be a smaller subset of the Edge conference here in Orlando, but offered in other countries for those who were unable to travel to the United States.
This week I am in Orlando, Florida for the IBM Edge conference. Thursday evening after all the other sessions, we had a Free-for-All, a Q&A panel across all storage topics, moderated by Scott Drummond. The conference officially ends at noon tomorrow, but for many, this is the last session, as people fly out Friday morning. Here are the questions and the panel responses during the session.
When will IBM unify their storage management between Mainframe z/OS and the distributed systems platforms?
IBM offers a Change and Configuration Management Data Base (CCMDB) for this purpose with appropriate collectors from z/OS and distributed systems, but hasn't sold well.
When will IBM devices have RESTful interfaces?
Both IBM Systems Director and IBM Tivoli Storage Productivity Center (TPC) offer RESTful APIs. IBM Systems Director can manage z/VM and Linux on System z, as well as Power Systems and x86 based distributed systems. Since October 2008, IBM's Project Zero introduced RESTful interfaces to PHP and Groovy software running on WebSphere sMash environments. We have not heard much about this since 2008.
Will IBM TPC support NPIV on Power Systems?
TPC 5.1 has toleration support for this, showing the first port connection discovered, but not all connections, and we expect to retrofit this toleration to TPC 4.2.2 Fixpack 2. Hopefully, we will have full support in a future release.
We would like TPC for Replication to run on Linux for System z. We do not run z/OS at the disaster recovery site location.
Submit an IBM Request for Enhancement [RFE] for this. We have TPC for Replication on z/OS, as well as the distributed systems version that runs on Windows, Linux and AIX.
We have enhancements we would like to see for XIV and SONAS also, can we use the RFE process for this also?
Yes, submit the requirements for our review.
We heard the Statement of Direction that there would be storage integrated into the PureSystems. What exactly does that mean?
The PureSystems family of expert-integrated systems is based on a new chassis that has a front part, a midplane, and a back-part. All IBM System Storage products that support x86 and Power Systems can work with PureSystems. However, IBM does not yet offer storage that fits in the front part of the PureFlex chassis, but the Statement of Direction indicates that we intend to offer that option. Until then, the IBM Storwize V7000 is the storage of choice that can be put into the PureSystems rack, but outside the individual chasses.
We see some features like Real-Time Compression being put into the SAN Volume Controller (SVC), and other features put into the back-end devices. How are we supposed to make sense of this?
IBM's new pilot program, the SmartCloud Virtual Storage Center, to bring these all together. In general, we have design teams of system architects that determine which features go in which products, and prioritize accordingly.
We heard the IBM Executives during the opening session indicate that IBM's strategy involves supporting Big Data, but I haven't seen any storage that supports native Hadoop interfaces. Did I miss something?
First, I want to emphasize that Big Data is more than just MapReduce workloads. IBM offers Streams and BigInsights software to handle text, as well as Business Intelligence and Data Warehouse solutions for structured data. IBM's General Parallel File System (GPFS) has a Shared-Nothing-Cluster (SNC) mode with Hadoop interfaces that runs twice as fast as Hadoop's native HDFS file system. The storage products we recommend for Big Data are the SONAS and the DCS3700 disk systems, as both are optimized for the sequential workloads Big Data represents.
Everytime we upgrade our SVC, we review the list for SDDPCM multi-pathing and see that we need to upgrade our back-end DS8000 microcode up to recommended levels. Can we get a list of combinations that work from other customers?
The advantage of storage hypervisors like SVC is that we can separate the multi-pathing driver from the back-end managed disk systems. You only need the SDDPCM to support the SVC, not the back-end devices. For the most part, SVC has not dropped support for any level of previously supported OS or multi-pathing software.
On SVC, when we migrate volumes (vDisks) from one storage pool to another, we would like to throttle this process during FlashCopy.
Yes, we had several requests like this, which is why we now recommend using Volume Mirorring to perform migrations. In fact the GUI wizard uses Volume Mirroring by default when migrations are performed. As for throttling, IBM has implemented "I/O Priority Manager" that offers Quality of Service classes for DS8000 and XIV Gen3, and might consider porting this to other products in our portfolio.
Sizing systems is an art. I just need to know if the DS8000 is running hot. Can we have the equivalent of "red lines" for our disk systems similar to automobile engines?
Storage Optimizer was added to TPC 4.2 to help in this area, identifying heat-maps for IBM DS8000, DS6000, DS5000, DS4000, SVC and Storwize V7000. We recommend you look at the performance violation reports.
How can we evaluate the characteristics of our workloads?
Yes, TPC can do this.
When we are replacing non-IBM storage with IBM, we don't have good tools to evaluate the non-IBM equipment. What is IBM doing for this?
IBM's Disk Magic modeling tool can take inputs from a variety of sources, including iostat from the servers themselves. You can also install a 90-day trial of TPC to help with this.
We really like EMC's "Grab" program, does IBM have one also?
Updating the Host Attachment Kit (HAK) for AIX is quite painful for the SVC. We prefer the method employed for the XIV.
Thanks for the feedback.
For SVC, we need to correlate disk with VMware and VIOS. Can we get vSCSI information on VIOS?
TPC 5.1 has this support, and we believe it has been retrofitted to TPC 4.2.2 Fixpack 2, coming out this month.
Currently, with SVC, when volumes are part of a Global Mirror (GM) session, we need to cancel GM, expand the source volume, expand the target volume, then restart GM. We would like this to be fully automated and non-disruptive.
Sounds like a great requirement to submit for the RFE process.
Can we get an RSS Feed for the RFE community.
Yes, you can subscribe to it. You can also set up "Watch Lists".
Thanks to all of the IBM experts on the panel for their participation at this event!
Earlier this year, I wrote a Web article titled [Data Footprint Reduction] which covered data deduplication and compression, and was asked to present this at IBM Edge. I have expanded it to include:
Space-Efficient Point-in-Time copies
After I presented the basic concepts, Sanjay Bhikot, a Unix and Storage admin at RICOH, presented his real-world experiences with data deduplication using the IBM ProtecTIER and real-time compression Beta experience using the SAN Volume Controller (SVC).
IBM Active Cloud Engine Implementation on IBM SONAS 1.3 and IBM Storwize V7000 Unified
John Sing (IBM) presented the latest enhancements in the v1.3.2 release of SONAS and Storwize V7000 Unified.
Introducing VMware vSphere Storage Features
Fellow blogger Stephen Foskett presented this session on VMware's storage features. This included VMware APIs for Array Integration (VAAI), VMware Array Storage Awareness (VASA), vCenter plug-ins, and a new concept he called "vVol" which de-multiplexes the "I/O Blender" that server hypervisors do by tagging individual requests to individual OS guests to provide added benefit. IBM is a leading reseller of VMware, so it makes sense that most of our storage meets all of Steve's requirements for recommendation.
IBM's Storage Strategy in the Smarter Computing Era
Last year, I presented this on the fourth day of the conference, and feedback we received from attendees was that this should have been presented sooner in the week, as it provides great context for the more detailed product presentations.
To address this concern, the IBM executives presented IBM strategy on Monday's keynote session, but allowed me to present this on Wednesday for several reasons:
You may have missed the keynote session. For example, you may not have arrived in time to hear the executives speak due to weather or mechanical problems causing travel delays.
You may have attended the keynote session, but want to hear it again. Maybe you were a bit hung-over, or just may have been overwhelmed with the size and scope of this event. I have read for strategic topics, audiences may have to hear the message five to seven times before they truly appreciate and understand it.
You may want to ask questions, and explore the implications in more detail. While keynote sessions can reach a broader audience, the communication is very much uni-directional. With break-out sessions with a few hundred people, the venue is more intimate and can afford opportunties for information exchange.
The title of this session rolls off the tongue nicely, much like "James and the Giant Peach", "Harold and the Purple Crayon", or "Charlie and the Chocolate Factory".
When people say they are interested in "Cloud Storage", what exactly do they mean. After discussions with hundreds of clients, IBM has worked out a "taxonomy" that identifies four distinct types of storage:
In this session, I presented how IBM SONAS addresses all four of these categories, as well as other IBM storage products that can address specific categories in the taxonomy.
In the evening, the attendees at IBM Edge joined the attendees from Innovate2012 (focused on IBM Rational products) at SeaWorld, with BBQ dinner, rides, Shamu the whale show, and a concert featuring Foreigner!
This week, I am in Orlando, Florida presenting, blogging and tweeting at the IBM Edge conference. The first day began with opening main tent sessions. Deon Newman, IBM VP of Marketing, was the emcee. The four-person [Bella Electric Strings] rocked the house with some electric violins.
Game Change on a Smarter Planet: A New Era in IT
Rod Adkins, IBM Senior VP for the Systems and Technology Group, presented IBM's Smarter Computing strategy. For those not familiar with this, a little context might help.
Back in 2008, IBM launched its corporate-wide strategy called "Smarter Planet", which focused on solving the world's biggest problems through the effective use of Information Technology. To get there, everything needs to be instrumented to monitor and gather information, interconnected with centralized processing, and analyzed through intelligent algorithms.
Over the past few years, this general approach has been made more specific to tackle problems in particular industries. Detailed approaches like Smarter Cities, Smarter Energy, Smarter Education, Smarter Retail, Smarter Water and Smarter Food, are a few examples of this.
As IBM pursued solutions in each of these areas, clients realized they needed some guidance on the underlying IT infrastructure needed to deploy these solutions. Last year, IBM launched the Smarter Computing, which I [explained in great detail in my blog post last March].
Designed for the Data - to be fair, IBM systems have always been designed for the data. When the System/360 first came out, the bulk of data was stored in structured databases, so systems were designed for this. Today, over 80 percent of data is unstructured, not in a database, so the design and approach for systems today must reflect that new reality. For example, Big Data analytics is often used against spreadsheets, documents, social media feeds, and other unstructured sources.
Workload-Optimized Systems - There are two ways to have a workload-optimized system. The first is to start with general purpose components and tune them, and the second is to integrate expertise into the design.
Managed with Cloud technologies - Cloud computing has introduced new levels of standardization, automation and virtualization.
Rod wrapped up his session discussing the IBM PureSystems family of expert-integrated systems that IBM announced in April. This includes the PureFlex infrastructure system and the PureApplication platform system.
A New Approach to Storage
Brian Truskowski, IBM General Manager for System Storage and Networking, presented IBM's new approach to storage to support Smarter Computing environments.
Efficient by Design - Storage needs to be designed for the data, to store it efficiently, and be able to scale in the expected growth, driven by trends such as Big Data analytics.
Self-Optimizing - Storage needs to be self-optimizing for their particular application workloads, to avoid manual performance tuning efforts. Policies to handle Qualities of Service help optimize performance and costs based on business requirements.
Cloud Agile - Storage needs to be part of a virtualized environment, managed by Cloud technologies. This includes working seemlessly in environments with server hypervisors, storage hypervisors, virtual LANs, SANs and tape libraries.
With this new approach, clients will be able to increase competitiveness, while reducing both capital and operational expenses.
Yoni Cohen is the founder and CEO of Snowball Studios. They started with five artists, and grew to 60 people in a few years to take on bigger projects. They produce digital animation for television shows and commercials.
Despite their small size, they have a dedicated "IT" department. In addition to developing in-house tools for the artists to produce animation, they also were tasked to find the best storage solutions. Files storing 3D video can be quite large. After exhausting research into all the storage options, they chose IBM, and complemented this with the Real-Time Compression appliance for their NAS environments.
The results were stunning. A project that took 417GB before took only 148GB. a 64 percent data footprint reduction! He found he got this 3x reduction across his environment.
University of Rochester Medical Center (URMC)
University of Rochester is in New York state, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick last year, when he presented at the [IBM Storage Innovation Executive Summit] in New York City. Last December, I co-presented with Rick on a session for SONAS at the [Data Center Conference].
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for his Vendor Neutral Archive (VNA). For Rick, the IT Infrastructure has become the new "dial tone", everyone expects it to work 100 percent of the time.
For those not familiar with VNA, Rick has 36 different departments, and each was storing archives of their medical images in separate silos of storage. Using software from [Acuo Technologies], he was able to have all 36 different PACS systems store data onto a single storage repository. The side benefit is that all medical images are now readily available to the Electronic Medical Records (EMR) system.
Main Tent for Technical Edge
After the opening session, the folks in Technical Edge moved to a different room for the main tent session. Mike Kuhn, IBM VP of Systems Lab Services, was the emcee. There were three guest speakers:
Clod Barrera, IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage, presented on storage trends and directions, and how this will influence workload-optimized systems, Cloud computing, Easy Tier, and Active Cloud Engine.
Jeff Jonas, IBM Fellow and Chief Scientist for IBM Entity Analytics, presented "Fantasy Analytics" which explained his work in the Business Analytics. He used "jigsaw puzzles" as an analogy to help explain for the type of work he is researching.
Dan McMillan, Chief Comedy Officer of his own company, was formerly an engineer, but now stand-up comedian. He poked fun at the IT industry, how things have changed since he was an engineer, and his ideal "Universal Business Translator".
There is still time to enroll for [IBM Edge], a conference focused on storage, to be held June 4-8 in Orlando, Florida. There is an early-bird discount until May 6!
I will be there all week! Here are the seven sessions I will be presenting at the Technical Edge side of the event:
Understanding Your Options for Storing Archive Data to Meet Compliance Challenges
This session will cover the IBM software and hardware solutions that your organization can use to store archive data, including features like immutability, Write-Once-Read-Many (WORM) technology and Non-Erasable, Non-Rewriteable (NENR) enforcement. The discussion will include high-level concepts like chronological and event-based retention, litigation hold and release, as well as an overview of the products and solutions from IBM that you can deploy today.
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
In 2011, the IBM Watson computer was able to beat the top-earning human winners on the trivia game-show “Jeopardy!” As I was the author of [How to Build Your Own Watson Junior in Your Basement], I have been asked to explain how the IBM Watson system was put together, how it works, and what examples of text mining and big data analytics means for society as we apply technology to meet tomorrow's challenges.
Using Social Media for IBM System Storage - Birds of a Feather
I will be moderating this Birds of a Feather, or BOF, session that will bring together a Q&A panel of experts on how social media can be leveraged to help you do your job, get the information you need to solve problems, and share your knowledge with others.
Data Footprint Reduction: Understanding IBM Storage Efficiency Options
Data Footprint Reduction is the catch-all term for a variety of technologies designed to help reduce storage costs. In this session, I will cover thin provisioning, space-efficient copies, deduplication and compression technologies, and describe the IBM storage products that provide these capabilities.
IBM's Storage Strategy in the Smarter Computing Era
Confused about IBM's new initiatives for Big Data analytics, Workload Optimized Systems, and Cloud Computing? This session will explain it all, and how IBM's strategy for its various storage products and solutions fit into these overall themes.
IBM SONAS and the IBM Cloud Storage Taxonomy
Confused over the different types of cloud storage? IBM's scale-out Network Attached Storage (SONAS) can be used in a variety of use cases. This session will provide an overview of IBM's SONAS solution, provide an update on the latest features and functions recently announced, and explain how it can be deployed in various private, public and hybrid cloud environments.
IBM Tivoli Storage Productivity Center Overview and Update
IBM has enhanced its premier storage infrastructure management tool: IBM Tivoli Storage Productivity Center. This session will provide both an overview of the product, and explain the latest features and functions recently announced.
Last week, on January 31, two of my colleagues retired from IBM. At IBM, retirements always happen on the last day of the month. Here is my memories of each, listed alphabetically by last name.
Mark Doumas retires after working 32 years with IBM. Mark was my manager for a few months in 2003. Back then, IBM was working on launching a variety of new products, including the IBM SAN File System (SFS), the IBM SAN Volume Controller (SVC), a new release of Tivoli Storage Manager (TSM), and TotalStorage Productivity Center (TPC), which was later renamed to IBM Tivoli Storage Productivity Center.
Mark was manager of the portfolio management team, and I was asked to manage the tape systems portfolio. I am no stranger to tape, as one of my 19 patents is for the pre-migration feature of the IBM 3494 Virtual Tape Server (VTS). The portfolio included LTO and Enterprise tape drives, tape libraries and virtual tape systems. My job was to help decide how much of IBM's money we should invest in each product area. This was less of a technical role, and more of a business-oriented project management position
Portfolio management is actually part of a chain of project management roles. At the lowest level are team leads that manage individual features, referred to as line items of a release. Release managers are responsible for all the line items of a particular release. Product managers determine which line items will be shipped in which release, and often have to balance across three or more releases. Architects help determine which products in a portfolio should have certain features. Since I was chief architect for DFSMS and Productivity Center, stepping up to portfolio manager was naturally the next rung on the career ladder.
(Side note: If you were wondering why I was only a few months on the job, it was because I was offered an even better position as Technical Evangelist for SVC. See my 2007 blog post [The Art of Evangelism] for a humourous glimpse of the kind of trouble I got in with that title on my business card!)
While my stint in this role was brief, I am still considered an honorary member of the tape development team. Nearly every week I present an overview of our tape systems portfolio at the Tucson Executive Briefing Center, or on the road at conferences and marketing events.
This year, 2012, marks the 60th anniversary of IBM Tape, but I will save that for a future post!
Jim is an IBM Fellow for IBM Systems and Technology Group. There are only 73 IBM Fellows currently working for IBM, and this is the highest honor IBM can bestow on an employee. He has been working with IBM since 1968 and now retires after 44 years! Jim was tasked with predicting the future of IT, and help drive strategic direction for IBM. Cost pressures, requirements for growth, accelerating innovation and changing business needs help influence this direction.
Many consider Jim one of the fathers of server virtualization. For those who think VMware invented the concept of running multiple operating systems on a single host machine, guess again! IBM developed the first server hypervisor in 1967, and introduced the industry's first [offical VM product on August 2, 1972] for the mainframe.
When I joined IBM in 1986, my first job was to work on what was then called DFHSM software for the MVS operating system. Each software engineer had unlimited access to his or her own VM instance of a mainframe for development and testing. This was way better than what we had in college, having to share time on systems for only a few minutes or hours per day. Today, DFHSM is now called the DFSMShsm component of DFSMS, an element of the z/OS operating system.
At various conferences like [SHARE] and [WAVV] we celebrated VM's 25th anniversary in 1997, and its 30th anniversary in 2002. Today, it is called z/VM and IBM continues to invest in its future. Last October, IBM announced [z/VM 6.2] release which provides Live Guest Relocation (LGR) to seemlessly move VM guest images from one mainframe to another, similar to PowerVM's Live Partition Mobility or VMware's VMotion.
Lately, it seems employees at other companies jump from job to job, and from employer to employer, on average every 4.1 years. According to [National Longitudinal Surveys] conducted by the [US. Government's Bureau of Labor Statistics], the average baby boomer holds 11 jobs. In contrast, it is quite common to see IBMers work the majority of their career at IBM.
The next time you have a tasty beverage in your hand, raise your glass! To Mark and Jim, you have earned our respect, and you both have certainly earned your retirement!
This week I was aboard the Queen Mary in Long Beach, California! This was a business event organized by [Key Info Systems], a valued IBM Business Partner. Key Info resells IBM servers, storage and switches.
The Queen Mary retired in 1967, and has been converted into a hotel and events venue. The locals just parked their car and walked on board, but I got to stay Tuesday through Thursday in one of the cabins. It was long and narrow, with round windows! There were four dials for the bathtub: Cold Salt, Hot Fresh, Cold Fresh, and Hot Salt.
Stepping on the boat was like walking back in time through history! If you decide to go see it, check out the [Art Deco bar at the front of the Promenade deck. The ship is still in the water, but is permanently docked. It is sectioned off to prevent the ocean waves from affecting it, so we did not have the nauseous moving back and forth normally associated with cruise ships.
(It is with a bit of irony that we are on the Queen Mary just days after the tragedy of the [Costa Concordia], the largest Italian cruise ship that ran aground near Isola de Giglio. The captain will have to explain how he [fell into a lifeboat] before he had a chance to wait for everyone else to get safely off the shipwreck. He was certainly no [Captain Sulley]! I am thankful that most of the 4,200 people survived the incident.)
Lief Morin, Founder and Chief Executive for Key Info Systems, kicked off the meeting with highlights of 2011 successes. I have known Lief for years, as Key Info comes to the Tucson EBC on a frequent basis. This event was designed to give his sellers an update of what is the latest for each product line, and what to look forward to in the next 12-18 months.
The next speaker was from Vision Solutions that provides High Availability solutions for IBM i on Power Systems. In 2010, their company nearly doubled in size with the acquisition of Double-Take, which provides data replication for x86 servers running Windows, Linux, VMware, Hyper-V and other hypervisors. The capabilities of Double-Take sounded similar to what IBM offers with [Tivoli Storage Manager FastBack] and [Tivoli Storage Manager for Virtual Environments].
Dinner at Sir Winston's
Rather than take the "Ghosts and Legends" tour, I opted for dinner at the Queen Mary's signature restaurant, Sir Winston's. This is a fancy place, so dress accordingly. If you want the Raspberry soufflé, order it early as it takes 30 minutes to prepare!
[Storwize V7000], including the new Storwize V7000 Unified configuration
Storage is an important part of the Key Info Systems revenue stream, so I was glad to have lots of questions and interactions from the audience.
Murder Mystery Dinner
The acting troupe from [Dinner Detective] put on quite the show for us! With all that is going on in the world, it is good to laugh out loud every now and then.
In other murder mystery dinners I have participated in, each person is assigned a "character" and given a script of what to say and when to say it. This was different, we got to pick our own characters. I chose "Doctor Watson", from the Sherlock Holmes series. Several attendees thought it was a double meaning with [IBM Watson], the computer that figured out the clues on Jeopardy! television game show, and has since been [put to work at Wellpoint] to help out the Healthcare industry.
After the "murder" happened, two actors portraying policemen selected members of the audience to answer questions. We didn't get a script of what to say, so everyone had to "ad lib". I was singled out as a suspect, and had fun playing along in character. One of the attendees afterwards said he was impressed that I was able to fabricate such amusing and elaborate responses to their personal and embarassing questions. As a public speaker for IBM, I have had a lot of practice thinking quickly on my feet.
Fibre Channel and Ethernet Switches
The next two speakers gave us an update on Fibre Channel and Ethernet switches, and their thoughts on the inevitability of Fibre Channel over Ethernet (FCoE). One of the exciting new developments is the [Brocade Network Subscription] which creates a flexible pay-per-use Ethernet port rental model for customers. This is especially timely given the Financial Accounting Standards Board proposed [FASB Change 13] that affects operating leases in the balance sheet.
With the Brocade Network Subscription, you pay monthly for the ports you are using. Need more ports, Brocade will install the added gear. Use fewer ports, Brocade will take the equipment back. There is no term endpoint or residual value like tradtional leasing, so when you are done using the equipment, give it back any time. This is ideal for companies that may need to have a lot of Ethernet ports for the next 2-3 years, but then plan to taper down, and don't want to get stuck with a long-term commitment or capital depreciation.
The last speaker was from VMware. IBM is the #1 reseller of VMware, and VMware commands an impressive 81 percent marketshare in the x86 virtualization space. The speaker presented VMware's strategy going forward, which aligns well with IBM's own strategy, to help companies Cloud-enable their existing IT infrastructures, in preparation for eventual moves to Hybrid or Public cloud deployments.
Special thanks to Lief Morin for sponsoring this event, Raquel Hernandez from IBM for coordinating my travel, and Pete, Christina and Kendrell from Key Info Systems for organizing the activities!