- Rational Software Development Conference comes to Second Life
As part of its commitment to the developer community, IBM is broadening the experience for conference visitors and avatars visiting IBM CODESTATION, in the virtual world of Second Life. During RSDC this year, visitors can view the General Sessions, catch Rational product demonstrations, interact with Rational experts, and learn about the first CODESTATION "Coder's Challenge" kicking off in July.
For Rational Software Development Conference (RSDC) information and registration, running June 10-14:here
- Virtual Technical Briefing in Second Life: Web 2.0
Join IBM developerWorks in Second Life for a virtual Web 2.0 Briefing on June 21, 2007 at 12:30 pm EDT/ 9:30 am PDT. During this briefing from IBM developerWorks you'll see presentations on Web 2.0 technologies, a flash demo of associated hot technologies and have a chance to have your questions answered by IBM experts.
In the last two years Web 2.0 has created one of the most remarkable growth surges in Web application history. The transition of consumer Web sites from isolated information silos to sources of shared content and functionality, make the Web a true computing platform serving web applications to end-users. Now it's time to take the lessons learned from that success and see how it can bring value to you and your business.
Details are located: here
- Meet the System Storage Experts
Based on our success for our April 26 event, we decided to have the next event in September. More details to follow,but we plan to have it open to customers, analysts and business partners. If you are interested in participating, now is a good time to get your avatar in second life up and running. If you need "System Storage", "IBM Business Partner" logo clothing for your avatar, send me a note.
Inside System Storage -- by Tony PearsonTony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the IBM Executive Briefing Center in Tucson Arizona, and featured contributor to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson )
I hope everyone enjoyed the French Open in Second Life! Here are some upcoming events:
Continuing this week's theme on virtual worlds, I saw thatGartner predicts 80% of the online community will be using virtual worlds like Second Life by 2011.ComputerWorld ranks the top 8 corporations present in Second Life, IBM ranks #1.
Well, I'm off on another business trip.
Today was the "First Ever Live Virtual Virtualization Tech Fair" sponsored by IBM and VMware. This was a 1-day event hosted by Unisfair.
The day included presentations done at a conference call, along with exhibition booths.
We had an exhibition booth exclusively for "storage virtualization" featuring our IBM System Storage SAN Volume Controller (disk virtualization) and IBM System Storage TS7520 Virtualization Engine (a virtual tape library, or VTL).
People who were logged in were represented in silhouette form. When someone walked into the booth, our army of "booth reps" were able to chat with them and answer their questions. They could also peruse the various online materials we made available about each product.
Here are some of my observations:
technorati tags: IBM, SAN Volume Controller, SVC, TS7520, VTL, disk, system, virtualization, tape, library, EMC, Invista, VMware, SecondLife, Xen, Microsoft, Virtual Server, mainframe, silhouette, IPO[Read More]
This week (actually April 29 to May 2) is IBM'sPartnerWorld 2007 conference.Over the past 10 years, IBM's shift to rely more heavily on business partners has proven to be a smart decision. IBM Business Partners can often focus on a specific region or industry much better, with laser-like focus.
In case you missed it, IBM launches System Storage products in Second Life was a great success, and the Business Partner community is a-buzz about this new technology for their own usage. Here is a quick 2-minute highlight clip of the event:
One of the reporters we invited to the event, Heather Clancy from CRN, wrote an article about it: Second Life: Ready or Not.
IBM Business Partners are glad to see IBM lead the storage industry in new and innovative ways!
We had a great event today! This was a first-of-a-kind product launch, using Second Life as the medium. We invited IBM Business Partners, industry analysts and reporters from the Press to have their "avatars" in-world to watch us launch new tape systems, archive and retention systems, and disk systems announced this month.
Andy Monshaw, IBM System Storage General Manager, welcomed everyone to the event, and introduced our three speakers.He mentioned that this was a great innovative way to meet, collaborate and forge relationships without the carbon pollution associated with travel required by a more traditional face-to-face meeting. We had attendees from the USA, UK, Germany, Sweden, Italy, Colombia, and Brazil.
All the attendees were given a "goody bag" that contained IBM BP-logo clothing, animations and gestures to be used during the meeting.
Eric Buckley, one of our marketing managers for tape systems, introduced our complete line of LTO 4 tape systems, as wellas the TS7520 Virtualization Engine, a virtual tape library for Windows, UNIX and Linux servers. Eric had a virtual 3-Dversion of an LTO cartridge that is photo-realistic and dimensionally correct.
Funda Eceral, our solutions manager for archive and retention offerings, presented the new version of the IBM System Storage DR550, the DR550 file system gateway, and the IBM System Storage Multilevel Grid Archive Manager. At first we thought we would "pass the microphone" from speaker to speaker, but it turned out to be easier just to give all three speakers their own microphone.
Last, but not least, was David Tareen, marketing manager for disk systems, covering the entry-level DS3000 Express disk system bundles designed for our SMB client. David used a black-and-brown pointer stick to point out specific things on the charts.
After the presentations, Kristie Bell, VP of Marketing for IBM System Storage, hosted a Question & Answer (Q&A) panel.Avatars rose their left hand to indicate they had a question.
We thought it would be a good idea to have a few minutes at the end to socialize over a cup of coffee. This involved making a "coffee machine" that dispensed coffee, and the appropriate animations and gestures so that everyone could sip the coffee, and hold the coffee at waist level when they were talking.
The event was held upstairs in one of the conference rooms of the IBM Briefing Center, located on "IBM 8" island.Many people went to the ground floor to look at the many IBM System Storage products on display. Unlike a picture on a web-page, Second Life gives you a 3-D view that you can walk around each product, and get a feel for the size and shape of the hardware.
If you missed the event, you can still visit the IBM Briefing Center. Here is the SLURL:http://slurl.com/secondlife/IBM%208/114/242/23/
We had four photographers and camera-persons on hand to capture still shots, video, audio, and chat text, and are working now to combine them for marketing collateral. I want to thank the builders, script programmers, animators, clothing designers, speakers, editors, and channel enablement team for making this event such a great success!
technorati tags: IBM, tape, LTO4, cartridge, systems, TS7520, VTL, DR550, GAM, GMAS, DS3000, Express, SMB, Andy Monshaw, Eric Buckley, Funda Eceral, David Tareen, Kristie Bell, coffee, socialization, display, floor, briefing center, SecondLife[Read More]
The terms "information" and "data" are often used interchangeably in regular usage, but for the storageindustry, there are significant differences between the two, as different as "fact" from "meaning".
For example, if you are walking down the street, and see a pole with red and white stripes, the data of red and white stripes may not have much meaning, unless you recognize the information is that you are in front of a barber shop.I thought of this when someone pointed me to theStrip Generator Tool website, which can helpyou generate various stripes for use on the tiled background of web pages. (Or if you aredesigning neckties for your Second Life avatar).
Many national flags are based on simple stripes of different colors.For example, look at the national flags of France, Russia, and the Netherlands. These consist of a red, white, and blue stripe, justin different sequence and orientation.Again, the data of these colors, the width of their lines, and the way they are placed on the flag are all data, but the information they convey is significantly more than that.One person might walk right by the flag, not knowing which country it belongs to, while anotherperson might get emotional memories of their homeland.
For those of us in the storage industry, data is just binary 1's and 0's on disk and tape media, and canbe treated like packages at the post office in brown wrapping paper. Just as post office employees don't have to know the contents to ship them to the final destination, servers and storage devices don't need to knowthe informational content of the data that they process and store.
Converting information to data is easy. Let's take an example of taking a digital photo. The photo could be a picture of you and your spouseon your last vacation trip, but you would never know that from just looking at a series of 1's and 0's. For this reason, you create photo albums, you write captions below indicating where and when the photowas taken. This additional "context" is often called "metadata" or just simply "indexing".
Both the information captured (the photo in this case) and its metadata (the caption), can be storedas 1's and 0's on storage media. These bits can be compressed, encrypted, or represented in a variety of formats.
Information is copied from one data file to another. In the traditional sense, one piece of informationcould exist in the primary production copy, as well as multiple archive or backup copies. One piece ofinformation, stored on multiple copies of data. In a sense, this is similar to genetic information storedon each human being (data copy). Richard Dawkins, author of The Selfish Gene, reminds us that genes outlive individual humans. In storage, we remind people that data outlivesthe media it is initally written to, and the information outlives the initial data copy stored.
Converting data back to information is not always as simple.Not all sequences of 1's and 0's are obvious what they represent. To display a digital photo, you need to know the format the photo is in, and have an appropriate application that can display it back to something a human person can recognize. If the bits were compressed, the application needs to handlethat, or you need to de-compress the data before handing it to the application. For encrypted data,you need to have the decryption key. The process of converting a single file of data back to information is called "rendering".
One of the big problems with keeping information for long periods of time, isthat you may not have the equipment, decryption key, or applications needed to render the data back to usable information. You've kept the data, but you can't make any sense of it, as if it went through an episode of Will it Blend?
A good example is how the current version of Microsoft Office application is unable to interpret andrender data documents that were stored in WORD 1.0 format. IBM and others have developed "rendering tools" that can help decipher the bits, and bring back the information. To help address this challenge, the new Microsoft Office 2007 haschosen the OOXML format, but will continue to support some of the older legacy formats. IBM and the rest of the world are focused instead on Open Document Format (ODF) open standard. Those of usstill using older versions of Microsoft Office might need the Office 2007 Compatibility Pack.
Another way to get information from data is "data mining", an important part of "business intelligence". Here you are gleaning information notfrom individual details, but from patterns in the data, averages, statistics, totals, that havebroader meaning than individual transactions or events.
For many applications, DLM is just fine. Let's consider e-mail, for example. For most employees,deleting e-mails larger than 1 MB, after 90 days, regardless of content, is probably a reasonable DLM policy. All data is treated the same, based purely on the size and date markings on the outer brown wrapper.
For more sensitive content, DLM is not enough. The e-mails that are to or from the president of thecompany, or between top executives, or that contain certain pieces of information relevant for lawsuitsor other investigations, may not be treatedthe same as other e-mails. In this case, you need ILM technologies, managing based on the informational content of the data, and not just the size and date last referenced.
Of course, IBM supports both, and can help you decide the right solution for each workload.
technorati tags: IBM, barber pole, stripe generator, International space station, France, Russia, Netherlands, digital photography, Richard Dawkins, blender, rendering tools, metadata, encryption, OOXML, ODF, Open Document Format, Microsoft, Office, Word, ILM, information, lifecycle, management, data, DLM, e-mail, archive, context, Hu+Yoshida
Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
We live in interesting times!
Today was our annual "State of the Site" meeting for the IBM Tucson site. This facility was completed in 1978, and I started my career here in 1986.
Various employees and teams were recognized for the contributions and dedication. For example:
Our site manager, Terri Mitchell, did a recap of all our recent awards and accomplishments.Of the nine Design Innovation awards won by IBM this year at the CeBIT conference, eight were for IBM System Storage products!
A representative from Tucson's Brewster Center presented Terri an award, thanking IBM for its strong support for the community through various charity initiatives.
The final speaker was a new IBM client, Tony Casella, the IT Director of the town of Marana. Recently, the town of Marana selected IBM products made big news. Arizona is the fastest growing state in the USA, and the town of Marana, just north of Tucson, is one of the fastest growing communities in Arizona. The town is growing so large that it will soon spill over from Pima into Pinal county, and will be the first town in Arizona authorized to span county boundaries.
Marana is most famous for its Gallery Golf Club on Dove Mountain that is the new home of the World Golf Championships-Accenture Match Play Championship.
His decision was based on conversations he had with other IT directors of other towns and cities, and this November 2006 article in Network World. He held up the copy of his magazine.
Tony was very delighted with IBM's solution-oriented approach, rather than just selling more boxes of hardware. He found IBM easy to do business with, and committed to his success.
technorati tags: IBM, Tucson, Tom Beglin, Jack Arnold, Michael Scott, Second Life, Terri Mitchell, CeBIT, design, awards, NEBS, disk, tape, NAS, Tony Casella, Marana, Arizona, Accenture, Golf, Championship, Network World, HP
Last Friday,The "Greater IBM Connection" team held a "red carpet" event, showcasing the winners of the Second Life "machinima".It is best explained on the Linden Lab website:
Machinima is the art of making real movies in virtual worlds.
The seven videos were shown in Second Life, and are now available on YouTube for those who missed them.
Robert Von Oech on CreativeThink remembers Ernest Gallo, who died last week at 97 years old.
"Do you know what I do?" Mr. Mondavi recalls Mr. Gallo asked him when they first met.
Robert Smith (aka Radio Voom) reports on National Public Radio that Second Life is now being used for campaigning for political candidates. It used to be that political candidates took trains and buses across the country, meeting people, discussing their issues, and getting a feel for what is going on in the hearts and minds of their potential voters. With the development of TV and Radio, candidates traveled less, hoping to get their word out to people who would listen to them. Using Second Life and other social networking tools brings candidates back to having conversations with the people they hope to represent.
Of course, many of these candidates are old, and are learning internet social networking skills for the first time. John McCain, my senator from Arizona, is running for President at 70 years old! It's true that old dogs CAN learn new tricks.
IBM is investing heavily into Second Life, as are many other forward-thinking companies, to explore the age-old human need for connectedness, community and dialog. I've asked my team to all get their avatars up and running in Second Life. Granted there is a bit of a learning curve, but everybody handles change in different ways, some better than others.
John Windsor on YouBlog,Marina Krakovsky inStanford Magazine,and Guy Kawasaki, all discuss the "Effort Effect" and Carol Dweck's latest book "Mindset: The New Psychology of Success". I haven't read the book yet myself, but the reviews are interesting. The IT industry is evolving fast, and embracing new technologies, new concepts, and new ideas is necessary for success.
Seth Godin takes this one step further, arguing there are two kinds of people in this world: Thrill Seekers and Fear Avoiders. Forbes just published its latest list of billionaires. The front quote on Forbes' website says it all...
"Knowledge is the antidote to fear."
Why are most of these guys (and girls) with over a billion US dollars in net worth still working? Perhaps because they embrace new ideas, and are on the thrill seeking side of humanity. I guess I am too. I'll be thrill-seeking in Chicago this weekend, celebrating St. Patrick's day.
technorati tags: Robert Von Oech, CreativeThink, Ernest Gallo, Mondavi, Robert Smith, National Public Radio, NPR, John+McCain, Arizona, IBM, Secondlife, John Windsor, YouBlog, Mirina Krakovsky, Standford, Guy Kawasaki, Effort Effect, mindset, success, Seth Godin, thrill seekers, fear avoiders, Forbes, billionaires, working, Chicago, Wicked, St Patricks Day[Read More]
Yesterday, most of the USA moved its clocks forward an hour. Arizona and Hawaii don't bother, as there is plenty of daylight in both states. While it may seem that Arizonans are not "affected" by Daylight Saving Time (DST), we are, because we have to deal with the time zone offsets with those we talk to in other states. (Note: it is SAVING not SAVINGS, many people mistakenly say "Daylight Savings Time", which is incorrect).
Year round, Arizona is on Mountain Standard Time (MST), which is GMT-7. Figuring out what time Arizona can be remembered by a simple mnemonic:
Those in Second Life may have noticed that "Second Life time" (SL time) shifted from PST to PDT. That is because their servers reside in San Francisco, California.
Sometimes, it's difficult to explain the products I manage to people outside the IT storage industry. How do you explain FCP vs. FICON, Giant Magnetoresistive (GMR) heads, the SMI-S interface, etc. enough to then explain how your job relates to those technologies. At least my friends and family read this blog, so they can somewhat understand some of the things I am working on. When I visit my folks on Sundays, we sometimes discuss items they read in my blog that week.
In addition to a "take your children to work day", we have discussed within IBM a "take your parents to work day", especially for the young new hires who have a hard time explaining what their new job is to the rest of their family.
The problem is not just your parents, but any of your co-workers old enough to be parents who haven't bothered to keep up with the latest advancements in Web 2.0 technology. Here are some examples:
That's why I was very excited to seeLinden Lab announces voice beta in Second Life. It won't be fully ready until later this year, but adding voice to Second Life will greatly reduce the hurdles we now have trying to coordinate conference calls with in-world activity.
I realize not everyone can keep up with all the new and different technologies, but the social networking aspects of some of these new developments are worth looking into.
Back in 1986, when I first started with IBM, my first job was working on a software product called Data Facility Hierarchical Storage Manager (DFHSM). This did "Information Lifecycle Management" (ILM) by moving data sets from one storage tier to another. (The phrase "Information Lifecycle Management" was coined by StorageTek in 1991, and later resurrected by EMC a few years ago. As is often typical, things that appear new to the distributed systems crowd, are often well-established concepts in the mainframe arena).Modified by TonyPearson
To help explain DFHSM and its sister product Data Facility Data Set Services (DFDSS), an enterprising sales rep in Los Angeles named C.D. Larsen made a video called "Re-arranging the sock drawer". He explained that sometimes you want the socks you wear the most on the top drawer, and socks that you only wear now and again in lower drawers. DFHSM can re-arrange your sock drawer based on policy-based automation, determining which ones you wear most often, and moving the others down the "hierarchy" accordingly.
To explain DFDSS, he pulled out an entire drawer of socks, and move it to another level. DFDSS was able to do volume-level backups and dumps to tape very quickly, since it did not process individual data sets, but rather the entire volume image as a whole. These two products are now DFSMShsm and DFSMSdss components of the DFSMS element of the z/OS operating system.
Mainframes use an interesting naming convention for its data sets. 44 characters, divided up into qualifiers that are 1-8 characters long, separated by periods. For example:
PEARSON.PROJECTA.TESTCASE.TEST1.JCLThe first qualifier indicated it belonged to me, that it was for my Project A, that it was a testcase, and specifically TEST1 job control language. Arranging them in this order meant that I could easily find all the data needed for project A, but if I wanted to keep all the testcase data together, I might have put that as the second qualifer instead.
On Linux, UNIX and Windows, most people are more familiar with hierarchical file systems, so the same file might be stored as:
Same concept. You set up a taxonomy of they way you want to organize your data, so that related data can be grouped together and easier to manage. Whereas we used to tell customers that "Qualifiers are your friend", we now tell people "sub-directories are your friend". This is true when organizing the files on your laptop, in your Lotus Notes, and in Second Life.
Since starting Second Life last November, I have picked up all kinds of free things along the way, and now have thousands of objects in my "inventory". Basically, its like keeping things in your pocket, when you want it, you just take it out of your pocket, and *poof* it appears magically on the ground. I was having a hard time finding things in my inventory, so I decided to re-arrange with sub-folders. This is done in-world, and I found it best to do this away from other avatars asking "what are you doing?" which can get quite annoying. Find a remote island or the rooftop of some building when doing "house cleaning".
I've arranged my main folders as follows. These all appear on a single screen, and makes it easy to find exactly what I am looking for.
In Second Life, you can make complete "outfits" which include your body shape, skin, eyes, hair, and clothes. However, saving away many outfits means duplicating a lot of items. Therefore, I separated them out. I keep body shape, skin, eyes and hair in the folder "Body Parts" and all of the clothing items under "Clothing". Under clothing, I separated everything out into the major categories:
I could have a separate folder for "socks", but I keep those in the "shoes" folder.
Today, I went looking for reading-glasses. Unfamiliar with my surroundings, I asked several people where I might be able to find and purchase these, and was sent in various directions. My first stop was a bookstore. It would make sense that since many people need reading glasses to read the books, that they would sell them there, but no. The staff didn't know where I could go, but pointed me in the direction of a mall. At the mall, I found a pharmacy. Many pharmacies sell reading glasses, so I stopped in, but no, not this one. The pharmacists suggested the super-store nearby. I walked in to the super-store, and asked the first employee where they keep their reading glasses, and they said the other corner. The other corner was the electronics department. It made sense that they sold CDs and DVDs in the same section as the equipment that plays them, but reading glasses? Skeptical, I went to the pharmacy department, and the young and beautiful lady (everyone is young, thin and beautiful here) had me follow her, and she led me back to the electronics department, whereupon she pointed to a rack of sunglasses. I indicated that I need reading glasses, not sunglasses. She pulled one out, and it was indeed reading glasses, 1.25, just what I was looking for. Others were tinted, so you can read the newspaper out in the sunlight. The pair I chose cost only $97 in the local currency.
After reading the last sentence, you might be thinking I am describing my "avatar" in Second Life, but no, I am talking about my search for reading glasses on the streets of Mexico. I am here this week in meetings with IBM Business Partners and sales reps to discuss IBM's latest System Storage products and offerings.
We used to tell people they should "clothe" servers with storage. IBM offers both, so yes it makes sense to offer both as part of a complete solution. However, when you look through a dictionary definition "to clothe" you learn it is to dress, wrap or cover with clothing, an implication that it is external, and perhaps temporary, easily changed, like switching from sunglasses to reading glasses. In Second Life, objects can be "worn", simply by attaching or detaching them to your "avatar". Sometimes clothing serves a purpose, like reading glasses, provides protection, like raincoats, and other times, more decorative, like"icing on the cake" or "gold plating".
This concept was fine 50 years ago, when we were in a server-centric world, and dumb storage devices were attached to very intelligent servers. Back then, we used the derogatory term "subsystems" to emphasize that storage was just part of the server, not a system of its own.
Today, we live in an information-centric world. The information outlives the media, and the media outlives the servers that access it. It is not unreasonable to attach dozens or hundreds of servers to a single storage system, or collection of storage systems. Over 20 percent of IBM System Storage DS8000 series, for example, are attached to Windows rack-optimized or blade servers. Imagine a refrigerator surrounded by dozens or hundreds of pizza boxes. Storage is no longer a subsystem, but a system on its own right, dressed, wrapped or covered by servers that deliver the right information, to the right people, at the right time.
So perhaps we should reverse it, telling people they should "clothe" their storage with servers!
In his blog, Paul Gillin agrees with Time Magazine's Person of the Year choice of "all of us", those of us who use the World Wide Web to do business or have fun, and to those who contribute to the internet by creating content, such as people who blog or create websites.
So, in continuing my theme this week to recap the best and worst of last year, I list my personal "tech highlights" of 2006.
I am sure there are other triumphs I had throughout the year, but these are the first the come to mind.
Well, there's little to no chance we'll get snow in Tucson the rest of this year, so I built a snowman out in Second Life. That's my avatar on the right, andI am an eightbar specialist. Eightbar refers to our logo.
This was part of an IBM "Holiday Party" where dozens of IBMers met "in the virtual world" to participate in 3D competitions,I entered the "Build a Snowman" competition, since I am still a beginner at this. This was whatI was able to come up with in 20 minutes that we had to get it done. Why I made mine out of woodwith different colors was so that I could stand out from the crowd. Everyone else used traditionalwhite snowy textures.
Others had a more challenging "Build a Snow Globe" where you have to write scripts to get thelittle snow flakes to move around. This for the advanced builders of our group.
This is still new, emerging technology, but eventually, Second Life and other MMOs could be used to market products,that people can view from all three dimensions, talk to a technical specialist, and get all questions answered.It could be used for education, shopping around, and collaborating with others.
Anyways, I haven't heard the results, but I had fun anyways.
Chris Anderson, of Wired magazine, wrote a great article called The Long Tail.
This article became a book by the same name published earlier this year, and I just discovered it on a recent visit to Second Life. A lot of IBMers are now alsoSecond Lifers, and I suspect it is just a matter of time before we are conductingour customer briefings there, and getting our year-end bonuses paid directly in Linden bucks.(Those of you not familiar with Second Life can watch this 3-minute video fromthe folks at Text100)
Anyways, the Long Tail describes the new economy of entertainment thanks to digitalstorage. Here are some of the key insights.
This has incredible implications for the storage industry. For one, content providers are going to dig deep into their archives to digitize and deliver "long tail" offerings. If they don't have a deep archive, many will start to build one. Second, the need to search through that large volume of content will become more critical. Classifying and indexing with the appropriate tags and metadata will be an important task.
technorati tags: Chris Anderson, Wired, magazine, IBM, Secondlife, Linden bucks, Text100, Long Tail, Robbie+Vann-Adibe, eCast, NetFlix, iTunes, Amazon, Tap Room, Barnes Noble, deep, archive, metadata, tags