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Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Well, it's Wednesday, and you know what that means... IBM Announcements!
(Actually most IBM announcements are on Tuesdays, but IBM gave me extra time to recover from my trip to Europe!)
Today, IBM announced [IBM PureSystems], a new family of expert-integrated systems that combine storage, servers, networking, and software, based on IBM's decades of experience in the IT industry. You can register for the [Launch Event] today (April 11) at 2pm EDT, and download the companion "Integrated Expertise" event app for Apple, Android or Blackberry smartphones.
(If you are thinking, "Hey, wait a minute, hasn't this been done before?" you are not alone. Yes, IBM introduced the System/360 back in 1964, and the AS/400 back in 1988, so today's announcement is on scheduled for this 24-year cycle. Based on IBM's past success in this area, others have followed, most recently, Oracle, HP and Cisco.)
Initially, there are two offerings:
IBM PureFlex™ System
IBM PureFlex is like IaaS-in-a-box, allowing you to manage the system as a pool of virtual resources. It can be used for private cloud deployments, hybrid cloud deployments, or by service providers to offer public cloud solutions. IBM drinks its own champagne, and will have no problem integrating these into its [IBM SmartCloud] offerings.
To simplify ordering, the IBM PureFlex comes in three tee-shirt sizes: Express, Standard and Enterprise.
IBM PureFlex is based on a 10U-high, 19-inch wide, standard rack-mountable chassis that holds 14 bays, organized in a 7 by 2 matrix. Unlike BladeCenter where blades are inserted vertically, the IBM PureFlex nodes are horizontal. Some of the nodes take up a single bay (half-wide), but a few are full-wide, take up two bays, the full 19-inch width of the chassis. Compute and storage snap in the front, while power supplies, fans, and networking snap in the back. You can fit up to four chassis in a standard 42U rack.
Unlike competitive offerings, IBM does not limit you to x86 architectures. Both x86 and POWER-based compute nodes can be mixed into a single chassis. Out of the box, the IBM PureFlex supports four operating systems (AIX, IBM i, Linux and Windows), four server hypervisors (Hyper-V, Linux KVM, PowerVM, and VMware), and two storage hypervisors (SAN Volume Controller and Storwize V7000).
There are a variety of storage options for this. IBM will offer SSD and HDD inside the compute nodes themselves, direct-attached storage nodes, and an integrated version of the Storwize V7000 disk system. Of course, every IBM System Storage product is supported as external storage. Since Storwize V7000 and SAN Volume Controller support external virtualization, many non-IBM devices will be supported automatically as well.
Networking is also optimized, with options for 10Gb and 40Gb Ethernet/FCoE, 40Gb and 56Gb Infiniband, 8Gbps and 16Gbps Fibre Channel. Much of the networking traffic can be handled within the chassis, to minimize traffic on external switches and directors.
For management, IBM offers the Flex System Manager, that allows you to manage all the resources from a single pane of glass. The goal is to greatly simplify the IT lifecycle experience of procurement, installation, deployment and maintenance.
IBM PureApplication™ System
IBM PureApplication is like PaaS-in-a-box. Based on the IBM PureFlex infrastructure, the IBM PureApplication adds additional software layers focused on transactional web, business logic, and database workloads. Initially, it will offer two platforms: Linux platform based on x86 processors, Linux KVM and Red Hat Enterprise Linux (RHEL); and a UNIX platform based on POWER7 processors, PowerVM and AIX operating system. It will be offered in four tee-shirt sizes (small, medium, large and extra large).
In addition to having IBM's middleware like DB2 and WebSphere optimized for this platform, over 600 companies will announce this week that they will support and participate in the IBM PureSystems ecosystem as well. Already, there are 150 "Patterns of Expertise" ready to deploy from IBM PureSystem Centre, a kind of a "data center app store", borrowing an idea used today with smartphones.
By packaging applications in this manner, workloads can easily shift between private, hybrid and public clouds.
If you are unhappy with the inflexibility of your VCE Vblock, HP Integrity, or Oracle ExaLogic, talk to your local IBM Business Partner or Sales Representative. We might be able to buy your boat anchor off your hands, as part of an IBM PureSystems sale, with an attractive IBM Global Financing plan.
Continuing my coverage of the IBM Dynamic Infrastructure Executive Summit at the Fairmont Resort in Scottsdale, Arizona, we had a day full main-tent sessions. Here is a quick recap of the sessions presented in the morning.
Leadership and Innovation on a Smarter Planet
Todd Kirtley, IBM General Manager of the western United States, kicked off the day. He explained that we are now entering the Decade of Smart: smarter healthcare, smarter energy, smarter traffic systems, and smarter cities, to name a few. One of those smarter cities is Dubuque, Iowa, nicknamed the Masterpiece of the Mississippi river. Mayor Roy Boul of Dubuque spoke next on his testimonial on working with IBM. I have never been to Dubuque, but it looks and sounds like a fun place to visit. Here is the [press release] and a two-minute [video].
Smarter Systems for a Smarter Planet
Tom Rosamillia, IBM General Manager of the System z mainframe platform, presented on smarter systems. IBM is intentionally designing integrated systems to redefine performance and deliver the highest possible value for the least amount of resource. The five key focus areas were:
Enabling massive scale
Organizing vast amounts of data
Turning information into insight
Increasing business agility
Managing risk, security and compliance
The Future of Systems
Ambuj Goyal, IBM General Manager of Development and Manufacturing, presented the future of systems. For example, reading 10 million electricity meters monthly is only 120 million transactions per year, but reading them daily is 3.65 billion, and reading them every 15 minutes will result in over 350 billion transactions per year. What would it take to handle this? Beyond just faster speeds and feeds, beyond consolidation through virtualization and multi-core systems, beyond pre-configured fit-for-purpose appliances, there will be a new level for integrated systems. Imagine a highly dense integration with over 3000 processors per frame, over 400 Petabytes (PB) of storage, and 1.3 PB/sec bandwidth. Integrating software, servers and storage will make this big jump in value possible.
POWERing your Planet
Ross Mauri, IBM General Manager of Power Systems, presented the latest POWER7 processor server product line. The IBM POWER-based servers can run any mix of AIX, Linux and IBM i (formerly i5/OS) operating system images. Compared to the previous POWER6 generation, POWER7 are four times more energy efficient, twice the performance, at about the same price. For example, an 8-socket p780 with 64 cores (eight per socket) and 256 threads (4 threads per core) had a record-breaking 37,000 SAP users in a standard SD 2-tier benchmark, beating out 32-socket and 64-socket M9000 SPARC systems from Oracle/Sun and 8-socket Nehalem-EX Fujitsu 1800E systems. See the [SAP benchmark results] for full details. With more TPC-C performance per core, the POWER7 is 4.6 times faster than HP Itanium and 7.5 times faster than Oracle Sun T5440.
This performance can be combined with incredible scalability. IBM's PowerVM outperforms VMware by 65 percent and provides features like "Live Partition Mobility" that is similar to VMware's VMotion capability. IBM's PureScale allows DB2 to scale out across 128 POWER servers, beating out Oracle RAC clusters.
The final speaker in the morning was Greg Lotko, IBM Vice President of Information Management Warehouse solutions. Analytics are required to gain greater insight from information, and this can result in better business outcomes. The [IBM Global CFO Study 2010] shows that companies that invest in business insight consistently outperform all other enterprises, with 33 percent more revenue growth, 32 percent more return on invested (ROI) capital, and 12 times more earnings (EBITDA). Business Analytics is more than just traditional business intelligence (BI). It tries to answer three critical questions for decision makers:
What is happening?
Why is it happening?
What is likely to happen in the future?
The IBM Smart Analytics System is a pre-configured integrated system appliance that combines text analytics, data mining and OLAP cubing software on a powerful data warehouse platform. It comes in three flavors: Model 5600 is based on System x servers, Model 7600 based on POWER7 servers, and Model 9600 on System z mainframe servers.
IBM has over 6000 business analytics and optimization consultants to help clients with their deployments.
While this might appear as "Death by Powerpoint", I think the panel of presenters did a good job providing real examples to emphasize their key points.
I always try to catch a session from Jim Blue, who works in our "SAN Central" center of competency team. This session was a long list of useful hints and tips, based on his many years of experience helping clients.
SAN Zoning works by inclusion, limiting the impact of failing devices. The best approach is to zone by individual initiator port. The default policy for your SAN zoning should be "deny".
Ports should be named to identify who, what, where and how.
While many people know not to mix both disk and tape devices on the same HBA, Jim also recommends not mixing dissimilar disks, test and production, FCP and FICON.
The sweet spot is FOUR paths. Too many paths can impact performance.
When making changes to redundant fabrics, make changes to the first fabric, then allow sufficient time before making the same changes to the other fabric.
Use software tools like Tivoli Storage Productivity Center (Standard Edition) to validate all changes to your SAN fabric.
Do not mix 62.5 and 50.0 micron technology.
Use port caps to disable inactive ports. In one amusing anecdote, he mention that an uncovered port was hit by sunlight every day, sending error messages that took a while to figure out.
Save your SAN configuration to non-SAN storage for backup
Consider firmware about two months old to be stable
Rule of thumb for estimating IOPS: 75-100 IOPS per 7200 RPM drive, 120-150 IOPS per 10K RPM drive, and 150-200 IOPS per 15K RPM drive.
Decide whether your shop is just-in-time or just-in-case provisioning. Just-in-time gets additional capacity on demand as needed, and just-in-case over-provisions to avoid scrambling last minute.
Avoid oversubscribing your inter-switch links (ISL). Aim for around 7:1 to 10:1 ratio.
Don't go cheap on bandwidth between sites for long-distance replication
Next Generation Network Fabrics - Strategy and Innovations
Mike Easterly, IBM Director of Global Field Marketing, presented IBM System Networking strategy, in light of IBM's recent acquisition of Blade Network Technologies (BNT). BNT is used in 350 of the Fortune 500 companies, and is ranked #2 behind Cisco in sales of non-core Ethernet switches (based on number of units sold).
Based on a recent survey, companies are upgrading their Ethernet networks for a variety of reasons:
56 percent for Live Partition Mobility and VMware Vmotion
45 percent for integrated compute stacks, like IBM CloudBurst
43 percent for private, public and hybrid cloud computing deployments
40 percent for network convergences
Many companies adopt a three-level approach, with core directors, distribution switches, and then access switches at the edge that connect servers and storage devices. IBM's BNT allows you to flatten the network to lower latency by collapsing the access and distribution levels into one.
IBM's strategy is to focus on BNT for the access/distribution level, and to continue its strategic partnerships for the core level.
IBM BNT provides better price/performance and lower energy consumption. To help with hot-aisle/cold-aisle rack deployments, IBM BNT provides both F and R models. F models have ports on the front, and R models have ports in the rear.
IBM BNT supports virtual fabric and HW-offload iSCSI traffic, and future-enabled for FCoE. Support for TRILL (transparent interconnect of lots of links) and OpenFlow will be implemented through software updates to the switches.
While Cisco Nexus 1000v is focused on VMware Enterprise Plus, IBM BNT's VMready works with VMware, Hyper-V, Linux KVM, XEN, OracleVM, and PowerVM. This allows single pane of management of VMready and ESX vSwitches.
In preparation for Converged Enhanced Ethernet (CEE), IBM BNT will provide full 40GbE support sometime next year, and offer switches that support 100GbE uplinks. IBM offers extended length cables, including passive SFP+ DAC at 8.5 meters, and 10Gbase-T Cat7 cables up to 100 meters.
Inter-datacenter Workload Mobility with VMware vSphere and SAN Volume Controller (SVC)
This session was co-presented between Bill Wiegand, IBM Advanced Technical Services, and Rawley Burbridge, IBM VMware and midrange storage consultant. IBM is the leader in storage virtualization product (SVC), and is the leading reseller of VMware.
Like MetroCluster on IBM N series, or EMC's VPLEX Metro, the IBM SAN Volume Controller can support a stretched cluster across distance that allows virtual machines to move seamlessly from one datacenter to another. This is a feature IBM introduced with SVC 5.1 back in 2009. This can be used for PowerVM Live Partition Mobility, VMware vMotion, and Hyper-V Quick Migration.
SVC stretched cluster can help with both Disaster Avoidance and Disaster Recovery. For Disaster Avoidance, in anticipation of an outage, VMs can be moved to the secondary datacenter. For Disaster Recover, additional automation, such as VMware High Availability (HA) is needed to restart the VMs at the secondary datacenter.
IBM stretched cluster is further improved with a feature called Volume Mirroring (formerly vDisk Mirroring) which creates two physical copies of one logical volume. To the VMware ESX hosts, there is only one volume, regardless of which datacenter it is in. The two physical copies can be on any kind of managed disk, as there is no requirement or dependency of copy services on the back-end storage arrays.
Another recent improvement is the idea of spreading the three quorum disks to three different locations or "failure domains". One in each data center, and a third one in a separate building, somewhere in between the other two, perhaps.
Of course, there are regional disasters that could affect both datacenters. For this reason, SVC stretched cluster volumes can be replicated to a third location up to 8000 km away. This can be done with any back-end disk arrays, as again there is not requirement for copy services from the managed devices. SVC takes care of it all.
Networking is going to be very important for a variety of transformational projects going forward in the next five years.
Next week is [VMworld 2010], so I thought today would be a good day to write a blog post about reporting and managing virtual guest images.
As the original lead architect for IBM Tivoli Storage Productivity Center, I am no stranger to reporting and management tools. Needless to say, if you have lots of virtual guest images, it makes sense to deploy reporting and management software. I had never heard of Veeam before, but I decided to check out Veeam Reporter 4.0, an enterprise-level reporting solution specifically designed for large Virtual Infrastructure (VI3) and vSphere virtual environments that allows you to automatically discover and collect information about your VMware virtual environment.
Their 90-page User Guide offered these helpful "First Steps" on page 9 which I used as the master plan for my evaluation.
Install Veeam Reporter 4.0
The instructions appeared fairly straightforward: Download [the latest version] of the application. Unpack the downloaded archive and run the VeeamReporter.exe file. Then follow the installation wizard steps. What could go wrong?
I should have known better. Like IBM Tivoli Storage Productivity Center, Veeam Reporter is designed to be installed on its own server-class machine with its own application web server and database. I wasn't going to stand up a new server in our lab just for this contest, so I decided to just install it on my Windows XP SP3, which Veeam had listed as a supported operating system level. I ran into a series of installation issues, including installing IIS, installing SQL server, and installing the SRSS component. I am more familiar with IBM's WebSphere Application Server and DB2 combination used in IBM's own products, and have experience with Apache and MySQL on a standard LAMP stack, so my lack of experience with IIS and SQL server made the installation more difficult. Many thanks to all the support personnel at Veeam, Microsoft, and my internal IT department to finally get all of this working.
It appears you can set this up as a client/server environment, where the Veeam Reporter server runs IIS and SQL Server, and then you have a browser on your client machine point to that server. In my cases, I have client browser and server all on one machine.
Create and run a collection job
This step also seemed fairly standard for reporting tools. Once you launch Veeam Reporter 4.0 for the first time, you need to retrieve data from your virtual infrastructure to be able to generate reports. To start the created collection job, select it and click the Start button on the toolbar. If you have a vCenter server in your VI environment, we recommend that you create a job for it to immediately collect data for all objects in its hierarchy. After that, you will be able to select VI objects that were engaged in the performed job using the Workspace, and generate reports for it.
I signed up for this contest August 7, but step 1 above took me two weeks to resolve all the installation iissues. I wanted to get my blog post entry for the contest BEFORE the start of VMworld. Since I am in Dallas, Texas this week for the IBM Storage Solutions University, I had to go through several firewalls for my laptop to tunnel through and get to my VMware Center back in Tucson.
Click on the graphic above to see larger view.
I was able to create and run a collection job. I have a WMware ESX 3.5 host running five guest images and 14 datastores. This seemed to be enough to evaluate the basic features of this reporting tool. Veeam Reporter let's you run the collection process manually, or set a "periodic" schedule to collect data every hour.
Generate reports manually or create a reporting job
Finally, I get to the fun part: To generate report manually, click the Workspace tab, select a necessary VI object from the tree view, date and collection job session, choose reports and click the Create Report button.
At this point, I am reminded of a famous poem:
To see a world in a grain of sand
And a heaven in a wild flower,
Hold infinity in the palm of your hand
And eternity in an hour.
- William Blake
When evaluating products, try to imagine what the reports would look like with hundreds of virtual guest images. Certainly, I can see some potential, even though I had rather limited data to work with. In theory, the tool can create Visio output files, but you need to have Microsoft Visio installed. I have only "Visio Viewer" so I was unable to create any visio files with this product.
The reports can be exported to PDF, Word or Excel formats. Here is an example of an Excel spreadsheet export. While it has 14 bars for the 14 datastores, there are no labels, and the misleading details link in the lower right corner is non-functional. The only way for me to figure out what each referred to was to go back to my vCenter client, which kind of defeats the purpose of having a separate reporting tool.
This same report exported to PDF spanned across four pages, leaving the re-assembly to be done with a pair of scissors and celophane tape.
When you create reports, you can use SRSS or Veeam's internal proprietary format. Only SRSS reports can be put on the dashboard, so I recommend that.
Customize your dashboard
The fourth and final step is to configure your own dashboard: To add reports to the Dashboard, you should first create and save them using Workspace of Veeam Reporter 4.0. Keep in mind that you can add to the Dashboard only saved SSRS-based reports. To customize the Dashboard, click the Dashboard tab and then click the Edit Dashboard button. Customize the layout by dragging blue borders from the right and the bottom of the screen. Then, drag reports from the Reports list and drop them onto the created cells.
The "Free Edition" only allows you to put a single report on the dashboard, so as in step 3, you have to use your imagination of what the potential of the full license would looke like with multiple reports are on a single pane of glass.
(FTC Disclosure: I work for IBM, the leader in server virtualization worldwide, and the number #1 reseller of VMware. In this post, I review [Veeam Reporter 4.0] as my official entry for their blogging contest. IBM and Veeam do not have any business relationshiop that I know of, other than both being VMware business partners, so I am treating them here as an Independent Software Vendor (ISV). Veeam has not compensated me in any manner for this review, this review is not to be taken as an endorsement of Veeam or its products, and I was not provided any full or evaluator license keys. The review is based entirely on my experience using the "Free Edition" available to all for download. None of this blog post was pre-reviewed by anyone from Veeam. IBM, of course, also offers similar software, which I mention below for comparison purposes.)
At this point, you might be thinking, "Doesn't IBM offer something like this?" Of course it does! IBM is the leader in infrastructure reporting, monitoring and management software. Last October, [IBM unveiled IBM Systems Director VMcontrol] software. Not only does IBM Systems Director VMcontrol provide similar support for your VMware environment, it also manages Microsoft Hyper-V and Xen deployments, PowerVM on POWER-based serves, and even z/VM guest images on the System z mainframes. Combined with the rest of the IBM Systems Director, you can manage all of your physical and virtual servers with a single tool from a single pane of glass. How cool is that?
I would like to think Doug Hazelman, Senior Director of Product Strategy at Veeam, for organizing this awesome blogging contest. If you liked this blog post, click here to [vote for me] to get counted for this contest.
Continuing my coverage of the [Data Center 2010 conference], Tuesday afternoon I presented "Choosing the Right Storage for your Server Virtualization". In 2008 and 2009, I attended this conference as a blogger only, but this time I was also a presenter.
The conference asked vendors to condense their presentations down to 20 minutes. I am sure this was inspired by the popular 18-minute lectures from the [TED conference] or perhaps the [Pecha Kucha] night gatherings in Japan where each presenter speaks while showing 20 slides for 20 seconds each, This forces the presenters to focus on their key points and not fill the time slot with unnecessary marketing fluff. This also allows more vendors to have a chance to pitch their point of view.
This week, I am in Taipei, teaching Top Gun class. There was concern that another typhoon would hit the island of Taiwan later this week, but it looks like it is now headed for Hong Kong instead.
Elsewhere in the world, there are several events going on next week, so I thought I would bring them to your attention.
ECTY - South Africa
Next week, Jerry Kluck, IBM Global Sales Executive for Storage Optimization and Integration Services, will be the keynote speaker at "Edge Comes to You" (ECTY) conference in South Africa. This is a one-day event, similar to the [ECTY event in Moscow, Russia] that I spoke at last June.
Here is the schedule for South Africa next week:
Monday, August 20, 2012 - Johannesburg
Wednesday, August 22, 2012 - Cape Town
(I have been to both Jo'burg and Cape Town back in 1994. A month after Apartheid had just ended, I was part of a small group of IBMers sent to re-establish IBM's business operations there. I would have liked to have attended the events next week, not just to hear Jerry speak, but also to see how much the country has changed over the past 18 years, but I could not get a work permit in time.)
If you are interested in attending either of these next week, contact your local IBM Business Partner or sales rep to attend.
Forrester's Total Economic Impact Study of Virtualized Storage
Virtualized storage can help organizations stretch their storage investment dollar and storage administration and management resources. Jon Erickson from Forrester Research will review the latest findings from IBM SAN Volume Control (SVC) users studied as part of the recently completed Forrester Total Economic Impact Study of IBM System Storage SAN Volume Controller.
Date: Tuesday, August 21, 2012
Time: 10:00 AM PDT / 1:00 PM EDT
Duration: 60 minutes
Among the findings, users were able to:
Avoid the capital cost of additional storage
Increase IT productivity
Provide greater end user data availability
The second presenter is Chris Saul, IBM Storage Virtualization Manager, who will explain how SVC can manage heterogeneous disk from a single point of control, autonomously manage tiered disk storage and can store up to five times as much data on your existing disk using IBM Real-time Compression.
Not all virtualization solutions are created equal! That's true for storage virtualization, like the SAN Volume Controller mentioned above, and it's true for server virtualization as well.
This webcast discusses the real-world impact on businesses that deploy IBM's PowerVM®
virtualization technology as compared to those using Oracle® VM for SPARC (OVM SPARC), Microsoft® Hyper-V, VMware® vSphere or other competing products.
Date: Wednesday, August 22, 2012
Time: 10:00 AM PDT / 1:00 PM EDT
Duration: 60 minutes
This webcast will include findings from a [Solitaire Interglobal] study of over 61,000 customer sites on the value of virtualization from a business perspective and how IBM's PowerVM provides real business value.
Other key discussion points that will be covered during this webcast include:
Behavioral characteristics of server virtualization technologies that were examined and analyzed from survey participant's environments
How IT colleagues were able to obtain a faster time-to-market for business initiatives when using IBM PowerVM
Why the learning curve time for PowerVM is as much as 2.58 times faster than for other offerings
Why VM reboot comparisons for PowerVM vs competitive platforms resulted in downtime of 5.5 times less than with other options
A TCO reduction of up to 71.4% for PowerVM compared to alternative options
This webcast will also feature an in-depth discussion on the IBM PowerVM solution from an IBM product expert who will share the unique virtualization features available when PowerVM is utilized within the IBM Power Systems™ environment.
Wrapping up my coverage of the IBM Dynamic Infrastructure Executive Summit at the Fairmont Resort in Scottsdale, Arizona, we had a final morning of main-tent sessions. Here is a quick recap of the sessions presented Thursday morning. This left the afternoon for people to catch their flights or hit the links.
Data Center Actions your CFO will Love
Steve Sams, IBM Vice President of Global Site and Facilities, presented simple actions that can yield significant operational and capital cost savings. The first focus area was to extend the life of your existing data center. Some 70 percent of data centers are 10-15 years old or worse, and therefore not designed for today's computational densities. IBM did this for its Lexington data center, making changes that resulted in 8x capability without increasing footprint.
The second focus area was to rationalize the infrastructure across the organization. The process of "rationalizing" involves determining the business value of specific IT components and deciding whether the business value justifies the existing cost and complexity. It allows you to prioritize which consolidations should be done first to reduce costs and optimize value. IBM's own transformation reduced 128 CIOs down to a single CIO, and from 155 host data centers scattered were consolidated down to seven, and 80 web hosting data centers down to five. This also included consolidating 31 intranets down to a single global intranet.
The third focus area was to design your new infrastructure to be more responsive to change. IBM offers four solutions to help those looking to build or upgrade their data center:
Scalable Modular Data Center - save up to 20 percent than traditional deployments with turn-key configurations from 500 to 2500 square feet that can be deployed in as little as 8-12 weeks to an existing floorspace.
Enterprise Modular Data Center - save 40 to 50 percent with 5000 square foot standardized design for larger data centers. This modular approach provides a "pay as you grow" approach that can be more responsive to future unforeseen needs.
Portable Modular Data Center - this is the PMDC shipping container that was sitting outside in the parking lot. This can be deployed anywhere in 12-14 weeks and is ideal for dealing with disaster recoveries or situations where traditional data center floor plans cannot be built fast enough.
High Density Zone - this can help increase capacity in an existing data center without a full site retrofit.
Here is a quick [video] that provides more insight.
Neil Jarvis, CIO of American Automobile Association (AAA) for Northern California, Nevada and Utah (NCNU), provided the customer testimonial. Last September, the [AAA NCNU selected IBM] to build them an energy-efficient green data center. Neil provided us an update now six months later, managing the needs of 4 million drivers.
Virtualization - Managing the World's Infrastructure
Helene Armitage, IBM General Manager of the newly formed IBM System Software product line, presented on virtualization and management. Virtualization is becoming much more than a way of meeting the demand for performance, capability, and flexibility in the data center. It helps create a smarter, more agile data center. Her presentation focused on four areas: consolidate resources, manage workloads, automate processes, and optimize the delivery of IT services.
Charlie Weston, Group Vice President of Information Technology at Winn Dixie, one of the largest food retailers in the United States, with over 500 stores and supermarkets. The grocery business is highly competitive with tight profit margins. Winn Dixie wanted to deploy business continuity/disaster recovery (BC/DR) while managing IT equipment scattered across these 500 locations. They were able to consolidate 600 stand-alone servers into a single corporate data center. Using IBM AIX with PowerVM virtualization on BladeCenter, each JS22 blade server could manage 16 stores. These were mirrored to a nearby facility, as well as a remote disaster recovery center. They were also able to add new Linux application workloads to their existing System z9 EC mainframe. The result was to free up $5 million US dollars in capital that could be used to remodel their stores, and improve application performance 5-10 times. They were able to deploy a new customer portal on Linux for System z in days instead of months, and have reduced their disaster recovery time objective (RTO) against hurricanes from days to hours. Their next steps involves looking at desktop virtualization.
Redefining x86 Computing
Roland Hagan, IBM Vice President for IBM System x server platform, presented on how IBM is redefining the x86 computing experience. More than 50 percent of all servers are x86 based. These x86 servers are easy to acquire, enjoy a large application base, and can take advantage of readily available skilled workforce for administration. The problem is that 85 percent of x86 processing power remains idlea, energy costs are 8 times what they were 12 years ago, and management costs are now 70 percent of the IT budget.
IBM has the number one market share for scalable x86 servers. Roland covered the newly announced eX5 architecture that has been deployed in both rack-optimized models as well as IBM BladeCenter blade servers. These can offer 2x the memory capacity as competitive offerings, which is important for today's server virtualization, database and analytics workloads. This includes 40 and 80 DIMM models of blades, and 64 to 96 DIMM models of rack-optimized systems. IBM also announced eXFlash, internal Solid State Drives accessible at bus speeds.
The results can be significant. For example, just two IBM System x3850 4-socket, 8-core systems can replace 50 (yes, FIFTY) HP DL585 4-socket, 4-core Opteron rack servers, reducing costs 80 percent with a 3-month ROI payback period. Compared to IBM's previous X4 architecture, the eX5 provides 3.5 times better SAP performance, 3.8 times faster server virtualization performance, and 2.8 times faster database performance.
The CIO of Acxiom provided the customer testimonial. They were able to get a 35-to-1 consolidation switching over to IBM x86 servers, resulting in huge savings.
Top ROI projects to Get Started
Mark Shearer, IBM Vice President of Growth Solutions, and formerly my fourth-line manager as the Vice President of Marketing and Communications, presented a list of projects to help clients get started. There are over 500 client references that have successfully implement Smarter Planet projects. Mark's list were grouped into five categories:
Enabling Massive Scale
Increase Business Agility
Manage Risk, Compliance and Security
Organize Vast Amounts of Information
Turn Information into Insight
The attendees were all offered a free "Infrastructure Study" to evaluate their current data center environments. A team of IBM experts will come on-site, gather data, interview key personnel and make recommendations. Alternatively, these can be done at one of IBM's many briefing centers, such as the IBM Executive Briefing Center in Tucson Arizona that I work at.
This wraps up the week for me. I have to pack the XIV back into the crate, and drive back to Tucson. IBM plans to host another Executive Summit in the September/October time frame on the East coast.