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Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
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Wrapping up my coverage of the annual [2010 System Storage Technical University], I attended what might be perhaps the best session of the conference. Jim Nolting, IBM Semiconductor Manufacturing Engineer, presented the new IBM zEnterprise mainframe, "A New Dimension in Computing", under the Federal track.
The zEnterprises debunks the "one processor fits all" myth. For some I/O-intensive workloads, the mainframe continues to be the most cost-effective platform. However, there are other workloads where a memory-rich Intel or AMD x86 instance might be the best fit, and yet other workloads where the high number of parallel threads of reduced instruction set computing [RISC] such as IBM's POWER7 processor is more cost-effective. The IBM zEnterprise combines all three processor types into a single system, so that you can now run each workload on the processor that is optimized for that workload.
IBM zEnterprise z196 Central Processing Complex (CPC)
Let's start with the new mainframe z196 central processing complex (CPC). Many thought this would be called the z11, but that didn't happen. Basically, the z196 machine has a maximum 96 cores versus z10's 64 core maximum, and each core runs 5.2GHz instead of z10's cores running at 4.7GHz. It is available in air-cooled and water-cooled models. The primary operating system that runs on this is called "z/OS", which when used with its integrated UNIX System Services subsystem, is fully UNIX-certified. The z196 server can also run z/VM, z/VSE, z/TPF and Linux on z, which is just Linux recompiled for the z/Architecture chip set. In my June 2008 post [Yes, Jon, there is a mainframe that can help replace 1500 servers], I mentioned the z10 mainframe had a top speed of nearly 30,000 MIPS (Million Instructions per Second). The new z196 machine can do 50,000 MIPS, a 60 percent increase!
The z196 runs a hypervisor called PR/SM that allows the box to be divided into dozens of logical partitions (LPAR), and the z/VM operating system can also act as a hypervisor running hundreds or thousands of guest OS images. Each core can be assigned a specialty engine "personality": GP for general processor, IFL for z/VM and Linux, zAAP for Java and XML processing, and zIIP for database, communications and remote disk mirroring. Like the z9 and z10, the z196 can attach to external disk and tape storage via ESCON, FICON or FCP protocols, and through NFS via 1GbE and 10GbE Ethernet.
IBM zEnterprise BladeCenter Extension (zBX)
There is a new frame called the zBX that basically holds two IBM BladeCenter chassis, each capable of 14 blades, so total of 28 blades per zBX frame. For now, only select blade servers are supported inside, but IBM plans to expand this to include more as testing continues. The POWER-based blades can run native AIX, IBM's other UNIX operating system, and the x86-based blades can run Linux-x86 workloads, for example. Each of these blade servers can run a single OS natively, or run a hypervisor to have multiple guest OS images. IBM plans to look into running other POWER and x86-based operating systems in the future.
If you are already familiar with IBM's BladeCenter, then you can skip this paragraph. Basically, you have a chassis that holds 14 blades connected to a "mid-plane". On the back of the chassis, you have hot-swappable modules that snap into the other side of the mid-plane. There are modules for FCP, FCoE and Ethernet connectivity, which allows blades to talk to each other, as well as external storage. BladeCenter Management modules serve as both the service processor as well as the keyboard, video and mouse Local Console Manager (LCM). All of the IBM storage options available to IBM BladeCenter apply to zBX as well.
Besides general purpose blades, IBM will offer "accelerator" blades that will offload work from the z196. For example, let's say an OLAP-style query is issued via SQL to DB2 on z/OS. In the process of parsing the complicated query, it creates a Materialized Query Table (MQT) to temporarily hold some data. This MQT contains just the columnar data required, which can then be transferred to a set of blade servers known as the Smart Analytics Optimizer (SAO), then processes the request and sends the results back. The Smart Analytics Optimizer comes in various sizes, from small (7 blades) to extra large (56 blades, 28 in each of two zBX frames). A 14-blade configuration can hold about 1TB of compressed DB2 data in memory for processing.
IBM zEnterprise Unified Resource Manager
You can have up to eight z196 machines and up to four zBX frames connected together into a monstrously large system. There are two internal networks. The Inter-ensemble data network (IEDN) is a 10GbE that connects all the OS images together, and can be further subdivided into separate virtual LANs (VLAN). The Inter-node management network (INMN) is a 1000 Mbps Base-T Ethernet that connects all the host servers together to be managed under a single pane of glass known as the Unified Resource Manager. It is based on IBM Systems Director.
By integrating service management, the Unified Resource Manager can handle Operations, Energy Management, Hypervisor Management, Virtual Server Lifecycle Management, Platform Performance Management, and Network Management, all from one place.
IBM Rational Developer for System z Unit Test (RDz)
But what about developers and testers, such as those Independent Software Vendors (ISV) that produce mainframe software. How can IBM make their lives easier?
Phil Smith on z/Journal provides a history of [IBM Mainframe Emulation]. Back in 2007, three emulation options were in use in various shops:
Open Mainframe, from Platform Solutions, Inc. (PSI)
FLEX-ES, from Fundamental Software, Inc.
Hercules, which is an open source package
None of these are viable options today. Nobody wanted to pay IBM for its Intellectual Property on the z/Architecture or license the use of the z/OS operating system. To fill the void, IBM put out an officially-supported emulation environment called IBM System z Professional Development Tool (zPDT) available to IBM employees, IBM Business Partners and ISVs that register through IBM Partnerworld. To help out developers and testers who work at clients that run mainframes, IBM now offers IBM Rational Developer for System z Unit Test, which is a modified version of zPDT that can run on a x86-based laptop or shared IBM System x server. Based on the open source [Eclipse IDE], the RDz emulates GP, IFL, zAAP and zIIP engines on a Linux-x86 base. A four-core x86 server can emulate a 3-engine mainframe.
With RDz, a developer can write code, compile and unit test all without consuming any mainframe MIPS. The interface is similar to Rational Application Developer (RAD), and so similar skills, tools and interfaces used to write Java, C/C++ and Fortran code can also be used for JCL, CICS, IMS, COBOL and PL/I on the mainframe. An IBM study ["Benchmarking IDE Efficiency"] found that developers using RDz were 30 percent more productive than using native z/OS ISPF. (I mention the use of RAD in my post [Three Things to do on the IBM Cloud]).
What does this all mean for the IT industry? First, the zEnterprise is perfectly positioned for [three-tier architecture] applications. A typical example could be a client-facing web-server on x86, talking to business logic running on POWER7, which in turn talks to database on z/OS in the z196 mainframe. Second, the zEnterprise is well-positioned for government agencies looking to modernize their operations and significantly reduce costs, corporations looking to consolidate data centers, and service providers looking to deploy public cloud offerings. Third, IBM storage is a great fit for the zEnterprise, with the IBM DS8000 series, XIV, SONAS and Information Archive accessible from both z196 and zBX servers.
Continuing this week's coverage of IBM's 3Q announcements, today it's all about storage for our mainframe clients.
IBM System Storage DS8700
IBM is the leader in high-end disk attached to mainframes, with the IBM DS8700 being our latest model in a long series of successful products in this space. Here are some key features:
Full Disk Encryption (FDE), which I mentioned in my post [Different Meanings of the word "Protect"]. FDE are special 15K RPM Fibre Channel drives that include their own encryption chip, so that IBM DS8700 can encrypt the data at rest without impacting performance of reads or writes. The encryption keys are managed by IBM Tivoli Key Lifecycle Manager (TKLM).
Easy Tier, which I covered in my post [DS8700 Easy Tier Sub Lun Automatic Migration] which offers what EMC promised but has yet to deliver, the ability to have CKD volumes and FBA LUNs to straddle the fence between Solid State Drives (SSD) and spinning disk. For example, a 54GB CKD volume could have 4GB on SSD and the remaining 50GB on spinning drives. The hottest extents are moved automatically to SSD, and the coldest moved down to spinning disk. To learn more about Easy Tier, watch my [7-minute video] on IBM [Virtual Briefing Center].
z/OS Distributed Data Backup (zDDB), announced this week, provides the ability for a program running on z/OS to backup data written by distributed operating systems like Windows or UNIX stored in FBA format. In the past, to backup FBA LUNs involved a program like IBM Tivoli Storage Manager client to read the data natively, send it over Ethernet LAN to a TSM Server, which could run on the mainframe and use mainframe resources. This feature eliminates the Ethernet traffic by allowing a z/OS program to read the FBA blocks through standard FICON channels, which can then be written to z/OS disk or tape resources. Here is the [Announcement Letter] for more details.
One program that takes advantage of this new zDDB feature already is Innovation's [FDRSOS], which I pronounce "fudder sauce". If you are an existing FDRSOS customer, now is a good time to get rid of any EMC or HDS disk and replace with the new IBM DS8700 system.
IBM System Storage TS7680 ProtecTIER Deduplication Gateway for System z
When it comes to virtual tape libraries that attach to mainframes, the two main players are IBM TS7700 series and Oracle StorageTek Virtual Storage Manager (VSM). However, mainframe clients with StorageTek equipment are growing frustrated over Oracle's lack of commitment for mainframe-attachable storage. To make matters worse, Oracle recently missed a key delivery date for their latest enterprise tape drive.
What's new this week is that IBM now supports native IP-based asynchronous replication of virtual tapes at distance, from one TS7680 to another TS7680. This replaces the method of replication using the back end disk features. The problem with using disk replication is that all the virtual tapes will be copied over. Instead, the ProtecTIER administrator can decide which subset of virtual tapes should be replicated to the remote site, and that can reduce both storage requirements as well as bandwidth costs. See the [Announcement Letter] for more details.
Here are some upcoming events related to IBM Storage!
If you sell IBM and/or Oracle solutions, please join me for IBM Oracle Virtual University 2013!
A few weeks ago, I recorded a session on IBM Storage: Overview, Positioning and How to Sell that will be available on demand starting tomorrow, February 26th, at the IBM Oracle Virtual University 2013.
It's one of 65 new sessions that will help IBM to surround Oracle applications with IBM infrastructure, services and industry solutions. Oracle software, after all, runs best on IBM hardware. Other highlights of Oracle Virtual University include a live executive State of the Alliance session with Q&A, Oracle keynote, updates by Oracle product managers, sessions on PureSystems, Selling IBM into an Oracle environment, Cloud, and much more.
There will be live technical teams on hand throughout launch day to answer your questions in real time, so I hope you can carve out 30 minutes or more on February 26th to take advantage of these available resources.
After helping launch the first Pulse back in 2008, I have sadly not been back since. Last year, I was invited to attend as a last-minute replacement for another speaker, but I was busy [having emergency surgery].
This year's [Pulse 2013] conference looks amazing. It will be held in Las Vegas, Nevada. Guest Speaker Payton Manning, NFL 4-time MVP football player, and Carrie Underwood, 6-time Grammy award winner, join IBM's Software Group executives and experts on how IBM Tivoli can help optimize your IT infrastructure.
Sadly, once again, I will not be there at Pulse. This time, I will be on the East Coast visiting clients instead, but my on-premise correspondent, Tom Rauchut, has informed me that he will be there. Hopefully, he will provide me something to write about.
Later in March, I will be in Brussels, Belgium for the Storage Expo. This is held March 20-21, at the Brussels-Expo venue. I will be presenting several topics each day, as well as visit clients in the area. This event comes on behalf of IBM Belgium in association with IBM Business Partner IRIS-ICT.
If you plan to participate in any of these events, let me know!
I have arrived safely to San Francisco, and was able to check-in at the hotel, pick up my registration badge for Oracle OpenWorld 2011, and attend the first keynote session. This is the largest Oracle OpenWorld event to-date, with over 45,000 attendees from 117 different countries. There are 520,000 square feet of exhibition floor, and over 2,400 educational sessions. The conference is spread across the different buildings of the Moscone center, as well as nearby hotels. On average, attendees will walk seven miles during the week.
Larry Ellison was the keynote speaker for this first kick-off session. He focused almost exclusively on server and storage hardware. He feels that business is all about moving data, not doing integer math.
At the beginning of 2011, Oracle had only sold about 1,000 Exadata, but they have a sales target to sell an additional 3,000 Exadata boxes by year end.
The Exadata offers up to 10x columnar compression, and has 10x faster bandwidth (40Gbps Infiniband versus 4Gbps FCP). If you have a 100TB database, it would take up only 10TB of disk with this approach. He claims that the 90TB of disk you don't have to buy can then be used to buy more DRAM and/or Flash SSD.
(Realistically, since SSD is 15x more expensive than spinning disk, you can only purchase about 6TB of Flash for the 90TB you save on disk!)
Larry claims the design point for Exadata and Exalogic was to offer a system that was more powerful than IBM's fastest P795 computer, but cheaper than commodity x86 hardware. His secret is to "Parallel everything" for faster performance, and no single points of failure (SPOF). Exadata offers up to 10-50x faster query, and 4-10x faster OLTP. To keep costs low, Exadata uses all commodity hardware except the Infiniband. He cited various customer examples:
A company replaced 36 Teradata with 3 Exadata and result was application was 8x faster.
Banco Chile 9x faster than previous system
Deutsche Post 60x faster
Sogetti gets 60x faster backups.
French bank BNP Paribas 17x faster and no change to applications.
Proctor & Gamble 18x faster
Merck 5x faster
Turkcell 250TB compressed to 25TB, 10x faster
The problem was that in each example, he said what it was compared against was the old previous system, which varies and could have been an older Sun system, or an old system from HP, IBM or Dell. Perhaps it was a freudian slip, but Larry mistakenly said "Paralyze" your applications, when he probably meant to "Parallelize".
Of all their 380,000 Oracle customers, 70 percent have SPARC/Solaris and/or Linux. Last week, Oracle announced the new SPARC-T4, which Larry claimed was 5x faster than the previous SPARC-T3. Larry feels that for the first time ever, a non-IBM CPU can challenge the long-standing rein of the IBM POWER series processor. Larry admitted that the IBM POWER7 chip actually did some tasks faster than the SPARC-T4, so his work is not yet done, but they plan to offer a new SPARC-T5 next year that will be 2x better than the SPARC-T4.
Larry compared the I/O bandwidth of serv ers based on SPARC-T4, compared to POWER7, and found that the SPARC-T4 has double the I/O bandwidth, for a cost that was only about 1/4 the cost of a mainframe. IBM offers both. POWER7-based servers for CPU-intensive workloads, and System z (S/390)-based systems for I/O-intensive workloads. Larry feels that even though POWER7 is superior than SPARC-T4 for mathematical calculations, all business applications are focused on I/O-bandwidth to move data, not computations.
Larry claims the new SPARC-T4 can do 1.2 million IOPS. He uses 40 Gbps Infiniband instead of traditional SAN-attached FCP solutions.
A new "box" called Exalytics, combines their commodity hardware platform with a hueristic adaptive in-memory cache, their latest "me-too" solution that compares with what IBM already offers in [IBM SolidDB]. In fact, their me-too is not even internally developed, but rather the result of an acquisition of a company called "Times Ten". I thought it was interesting that the only piece of Oracle software mentioned during Larry's 90-minute speach, was this piece of acquired technology. The new Exalytics product run on a small rack and grow, analyzing relational data, non-relational OLAP, as well as unstructured documents. The result is what Larry called "the Speed of Light".
He also mentioned that Bob Shimp would kick-off the Cloud later in the week. Given that Larry himself thought that Cloud was a stupid, over-marketed term that nobody has deployed over the past few years, to a complete believer, claiming that over 20 live demos will be given this year on Cloud.
Perhaps the funniest quote was his motivation to use Infiniband as the interconnect
"Ethernet was invented by Xerox when I was a child."
-- Larry Ellison
Here are some sessions that IBM is featuring on Monday. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
IBM Cloud Computing Solutions for Oracle
10/03/11, 10:30 a.m. – 11:00 a.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Chuck Calio,Technical Strategist, IBM Systems & Technology Group
IBM is recognized in the IT industry as one of the "Big 6" cloud providers, along with Amazon, Google, Microsoft, Salesforce and Yahoo. This session will highlight how IBM Cloud offerings apply to Oracle applications.
Lowering Cost and increasing efficiency in your long term support of Oracle EPM and BI
10/03/11, 3:00 p.m. -- 3:30 p.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Matthew Angelstad, IBM Global Business Solutions - Oracle EPM (Hyperion) Practice Lead
In 2007, Oracle acquired Hyperion, a leading provider of performance management software. This session will show how IBM helps Oracle clients unify Enterprise Performance Management (EPM) and Business Intelligence (BI) in a cost-effective manner, supporting a broad range of strategic, financial and operational management processes.
Application Strategy: Charting the Course for Maximum Business Value
10/03/11, 3:30 p.m. – 4:30 p.m., OpenWorld session #39061
Presenter: Mike Marchildon, IBM
The industry is undergoing a shift from single Enteprise Resource Planning (ERP) application to second-generation platforms containing diverse yet interdependent systems. This shift presents opportunities and challenges for both IT and the business.
Well, it's Tuesday again, but this time, today we had our third big storage launch of 2009! A lot got announced today as part of IBM's big "Dynamic Infrastructure" marketing campaign. I will just focus on the
disk-related announcements today:
IBM System Storage DS8700
IBM adds a new model to its DS8000 series with the
[IBM System Storage DS8700]. Earlier this month, fellow blogger and arch-nemesis Barry Burke from EMC posted [R.I.P DS8300] on this mistaken assumption that the new DS8700 meant that DS8300 was going away, or that anyone who bought a DS8300 recently would be out of luck. Obviously, I could not respond until today's announcement, as the last thing I want to do is lose my job disclosing confidential information. BarryB is wrong on both counts:
IBM will continue to sell the DS8100 and DS8300, in addition to the new DS8700.
Clients can upgrade their existing DS8100 or DS8300 systems to DS8700.
BarryB's latest post [What's In a Name - DS8700] is fair game, given all the fun and ridicule everyone had at his expense over EMC's "V-Max" name.
So the DS8700 is new hardware with only 4 percent new software. On the hardware side, it uses faster POWER6 processors instead of POWER5+, has faster PCI-e buses instead of the RIO-G loops, and faster four-port device adapters (DAs) for added bandwidth between cache and drives. The DS8700 can be ordered as a single-frame dual 2-way that supports up to 128 drives and 128GB of cache, or as a dual 4-way, consisting of one primary frame, and up to four expansion frames, with up to 384GB of cache and 1024 drives.
Not mentioned explicitly in the announcements were the things the DS8700 does not support:
ESCON attachment - Now that FICON is well-established for the mainframe market, there is no need to support the slower, bulkier ESCON options. This greatly reduced testing effort. The 2-way DS8700 can support up to 16 four-port FICON/FCP host adapters, and the 4-way can support up to 32 host adapters, for a maximum of 128 ports. The FICON/FCP host adapter ports can auto-negotiate between 4Gbps, 2Gbps and 1Gbps as needed.
LPAR mode - When IBM and HDS introduced LPAR mode back in 2004, it sounded like a great idea the engineers came up with. Most other major vendors followed our lead to offer similar "partitioning". However, it turned out to be what we call in the storage biz a "selling apple" not a "buying apple". In other words, something the salesman can offer as a differentiating feature, but that few clients actually use. It turned out that supporting both LPAR and non-LPAR modes merely doubled the testing effort, so IBM got rid of it for the DS8700.
Update: I have been reminded that both IBM and HDS delivered LPAR mode within a month of each other back in 2004, so it was wrong for me to imply that HDS followed IBM's lead when obviously development happened in both companies for the most part concurrently prior to that. EMC was late to the "partition" party, but who's keeping track?
Initial performance tests show up to 50 percent improvement for random workloads, and up to 150 percent improvement for sequential workloads, and up to 60 percent improvement in background data movement for FlashCopy functions. The results varied slightly between Fixed Block (FB) LUNs and Count-Key-Data (CKD) volumes, and I hope to see some SPC-1 and SPC-2 benchmark numbers published soon.
The DS8700 is compatible for Metro Mirror, Global Mirror, and Metro/Global Mirror with the rest of the DS8000 series, as well as the ESS model 750, ESS model 800 and DS6000 series.
New 600GB FC and FDE drives
IBM now offers [600GB drives] for the DS4700 and DS5020 disk systems, as well as the EXP520 and EXP810 expansion drawers. In each case, we are able to pack up to 16 drives into a 3U enclosure.
Personally, I think the DS5020 should have been given a DS4xxx designation, as it resembles the DS4700
more than the other models of the DS5000 series. Back in 2006-2007, I was the marketing strategist for IBM System Storage product line, and part of my job involved all of the meetings to name or rename products. Mostly I gave reasons why products should NOT be renamed, and why it was important to name the products correctly at the beginning.
IBM System Storage SAN Volume Controller hardware and software
Fellow IBM master inventory Barry Whyte has been covering the latest on the [SVC 2145-CF8 hardware]. IBM put out a press release last week on this, and today is the formal announcement with prices and details. Barry's latest post
[SVC CF8 hardware and SSD in depth] covers just part of the entire
The other part of the announcement was the [SVC 5.1 software] which can be loaded
on earlier SVC models 8F2, 8F4, and 8G4 to gain better performance and functionality.
To avoid confusion on what is hardware machine type/model (2145-CF8 or 2145-8A4) and what is software program (5639-VC5 or 5639-VW2), IBM has introduced two new [Solution Offering Identifiers]:
5465-028 Standard SAN Volume Controller
5465-029 Entry Edition SAN Volume Controller
The latter is designed for smaller deployments, supports only a single SVC node-pair managing up to
150 disk drives, available in Raven Black or Flamingo Pink.
EXN3000 and EXP5060 Expansion Drawers
IBM offers the [EXN3000 for the IBM N series]. These expansion drawers can pack 24 drives in a 4U enclosure. The drives can either be all-SAS, or all-SATA, supporting 300GB, 450GB, 500GB and 1TB size capacity drives.
The [EXP5060 for the IBM DS5000 series] is a high-density expansion drawer that can pack up to 60 drives into a 4U enclosure. A DS5100 or DS5300
can handle up to eight of these expansion drawers, for a total of 480 drives.
Pre-installed with Tivoli Storage Productivity Center Basic Edition. Basic Edition can be upgraded with license keys to support Data, Disk and Standard Edition to extend support and functionality to report and manage XIV, N series, and non-IBM disk systems.
Pre-installed with Tivoli Key Lifecycle Manager (TKLM). This can be used to manage the Full Disk Encryption (FDE) encryption-capable disk drives in the DS8000 and DS5000, as well as LTO and TS1100 series tape drives.
IBM Tivoli Storage FlashCopy Manager v2.1
The [IBM Tivoli Storage FlashCopy Manager V2.1] replaces two products in one. IBM used
to offer IBM Tivoli Storage Manager for Copy Services (TSM for CS) that protected Windows application data, and IBM Tivoli Storage Manager for Advanced Copy Services (TSM for ACS) that protected AIX application data.
The new product has some excellent advantages. FlashCopy Manager offers application-aware backup of LUNs containing SAP, Oracle, DB2, SQL server and Microsoft Exchange data. It can support IBM DS8000, SVC and XIV point-in-time copy functions, as well as the Volume Shadow Copy Services (VSS) interfaces of the IBM DS5000, DS4000 and DS3000 series disk systems. It is priced by the amount of TB you copy, not on the speed or number of CPU processors inside the server.
Don't let the name fool you. IBM FlashCopy Manager does not require that you use Tivoli Storage Manager (TSM) as your backup product. You can run IBM FlashCopy Manager on its own, and it will manage your FlashCopy target versions on disk, and these can be backed up to tape or another disk using any backup product. However, if you are lucky enough to also be using TSM, then there is optional integration that allows TSM to manage the target copies, move them to tape, inventory them in its DB2 database, and provide complete reporting.
Yup, that's a lot to announce in one day. And this was just the disk-related portion of the launch!
Each quarter since 2006, the [IBM Migration Factory] team has tallied the number of clients who have moved to IBM severs and storage systems from competitive hardware. We'll I've just seen the latest numbers, for the third quarter of 2010, and it looks like we set a new quarterly record with nearly 400 total migrations to IBM from Oracle/Sun and HP.
It's clear that companies and governments worldwide are seeing greater value in IBM systems, while Oracle and HP watch their customer bases erode. In just this past 3Q 2010, nearly 400 clients have moved over to IBM -- almost all of them from Oracle/Sun and HP. Of these, 286 clients migrated to IBM Power Systems, running AIX, Linux and IBM i operating systems, from competitors alone -- nearly 175 from Oracle/Sun and nearly 100 from HP. The number of migrations to IBM Power Systems through the first three quarters of 2010 is nearly 800, already exceeding the total for all of last year by more than 200.
Let's do the math.... Since IBM established its Migration Factory program in 2006, more than 4,500 clients have switched to IBM. More than 1,000 from Oracle/Sun and HP joined the exodus this year alone. In less than five years, almost 3,000 of these clients -- including more than 1,500 from Oracle/Sun and more than 1,000 from HP -- have chosen to run their businesses on IBM's Power Systems. That's more than a client per day making the move to IBM!
And as the servers go, so goes the storage. Clients are re-discovering IBM as a server and storage powerhouse, offering a strong portfolio in servers, disk and tape systems, and how synergies between servers and storage can provide them real business benefits.
Adding it all up, it's clear that IBM's multi-billion dollar investment in helping to build a smarter planet with workload-optimized systems is paying off -- and that, more and more, clients are selecting IBM over the competition to help them meet their business needs.
Well, I'm back safely from my tour of Asia. I am glad to report that Tokyo, Beijing and Kuala Lumpur are pretty much how I remember them from the last time I was there in each city. I have since been fighting jet lag by watching the last thirteen episodes of LOST season 6 and the series finale.
Recently, I have started seeing a lot of buzz on the term "Storage Federation". The concept is not new, but rather based on the work in database federation, first introduced in 1985 by [A federated architecture for information management] by Heimbigner and McLeod. For those not familiar with database federation, you can take several independent autonomous databases, and treat them as one big federated system. For example, this would allow you to issue a single query and get results across all the databases in the federated system. The advantage is that it is often easier to federate several disparate heterogeneous databases than to merge them into a single database. [IBM Infosphere Federation Server] is a market leader in this space, with the capability to federate DB2, Oracle and SQL Server databases.
Storage expansion: You want to increase the storage capacity of an existing storage system that cannot accommodate the total amount of capacity desired. Storage Federation allows you to add additional storage capacity by adding a whole new system.
Storage migration: You want to migrate from an aging storage system to a new one. Storage Federation allows the joining of the two systems and the evacuation from storage resources on the first onto the second and then the first system is removed.
Safe system upgrades: System upgrades can be problematic for a number of reasons. Storage Federation allows a system to be removed from the federation and be re-inserted again after the successful completion of the upgrade.
Load balancing: Similar to storage expansion, but on the performance axis, you might want to add additional storage systems to a Storage Federation in order to spread the workload across multiple systems.
Storage tiering: In a similar light, storage systems in a Storage Federation could have different capacity/performance ratios that you could use for tiering data. This is similar to the idea of dynamically re-striping data across the disk drives within a single storage system, such as with 3PAR's Dynamic Optimization software, but extends the concept to cross storage system boundaries.
To some extent, IBM SAN Volume Controller (SVC), XIV, Scale-Out NAS (SONAS), and Information Archive (IA) offer most, if not all, of these capabilities. EMC claims its VPLEX will be able to offer storage federation, but only with other VPLEX clusters, which brings up a good question. What about heterogenous storage federation? Before anyone accuses me of throwing stones at glass houses, let's take a look at each IBM solution:
IBM SAN Volume Controller
The IBM SAN Volume Controller has been doing storage federation since 2003. Not only can IBM SAN Volume Controller bring together storage from a variety of heterogenous storage, the SVC cluster itself can be a mix of different hardware models. You can have a 2145-8A4 node pair, 2145-8G4 node pair, and the new 2145-CF8 node pair, all combined together into a single SVC cluster. Upgrading SVC hardware nodes in an SVC cluster is always non-disruptive.
IBM XIV storage system
The IBM XIV has two kinds of independent modules. Data modules have processor, cache and 12 disks. Interface modules are data modules with additional processor, FC and Ethernet (iSCSI) adapters. Because these two modules play different roles in an XIV "colony", that number of each type is predetermined. Entry-level six-module systems have 2 interface and 4 data modules. Full 15-module systems have 6 interface and 9 data modules. Individual modules can be added or removed non-disruptively in an XIV.
IBM Scale-Out NAS
The SONAS is comprised of three kinds of nodes that work together in concert. A management node, one or more interface nodes, and two or more storage nodes. The storage nodes are paired to manage up to 240 nodes in a storage pod. Individual interface or data nodes can be added or removed non-disruptively in the SONAS. The underlying technology, the General Parallel File System, has been doing storage federation since 1996 for some of the largest top 500 supercomputers in the world.
IBM Information Archive (IA)
For the IA, there are 1, 2 or 3 nodes, which manages a set of collections. A collection can either be file-based using industry-standard NAS protocols, or object-based using the popular System Storage™ Archive Manager (SSAM) interface. Normally, you have as many collections as you have nodes, but nodes are powerful enough to manage two collections to provide N-1 availability. This allows a node to be removed, and a new node added into the IA "colony", in a non-disruptive manner.
Even in an ant colony, there are only a few types of ants, with typically one queen, several males, and lots of workers. But all the ants are red. You don't see colonies that mix between different species of ants. For databases, federation was a way to avoid the much harder task of merging databases from different platforms. For storage, I am surprised people have latched on to the term "federation", given our mixed results in the other "federations" we have formed, which I have conveniently (IMHO) ranked from least effective to most effective:
The Union of Soviet Socialist Republics (USSR)
My father used to say, "If the Soviet Union were in charge of the Sahara desert, they would run out of sand in 50 years." The [Soviet Union] actually lasted 68 years, from 1922 to 1991.
The United Nations (UN)
After the previous League of Nations failed, the UN was formed in 1945 to facilitate cooperation in international law, international security, economic development, social progress, human rights, and the achieving of world peace by stopping wars between countries, and to provide a platform for dialogue.
The European Union (EU)
With the collapse of the Greek economy, and the [rapid growth of debt] in the UK, Spain and France, there are concerns that the EU might not last past 2020.
The United States of America (USA)
My own country is a federation of states, each with its own government. California's financial crisis was compared to the one in Greece. My own state of Arizona is under boycott from other states because of its recent [immigration law]. However, I think the US has managed better than the EU because it has evolved over the past 200 years.
The Organization of the Petroleum Exporting Countries [OPEC]
Technically, OPEC is not a federation of cooperating countries, but rather a cartel of competing countries that have agreed on total industry output of oil to increase individual members' profits. Note that it was a non-OPEC company, BP, that could not "control their output" in what has now become the worst oil spill in US history. OPEC was formed in 1960, and is expected to collapse sometime around 2030 when the world's oil reserves run out. Matt Savinar has a nice article on [Life After the Oil Crash].
United Federation of Planets
The [Federation] fictitiously described in the Star Trek series appears to work well, an optimistic view of what federations could become if you let them evolve long enough.
Given the mixed results with "federation", I think I will avoid using the term for storage, and stick to the original term "scale-out architecture".
Am I dreaming? On his Storagezilla blog, fellow blogger Mark Twomey (EMC) brags about EMC's standard benchmark results, in his post titled [Love Life. Love CIFS.]. Here is my take:
A Full 180 degree reversal
For the past several years, EMC bloggers have argued, both in comments on this blog, and on their own blogs, that standard benchmarks are useless and should not be used to influence purchase decisions. While we all agree that "your mileage may vary", I find standard benchmarks are useful as part of an overall approach in comparing and selecting which vendors to work with, and which architectures or solution approaches to adopt, and which products or services to deploy. I am glad to see that EMC has finally joined the rest of the planet on this. I find it funny this reversal sounds a lot like their reversal from "Tape is Dead" to "What? We never said tape was dead!"
Impressive CIFS Results
The Standard Performance Evaluation Corporation (SPEC) has developed a series of NFS benchmarks, the latest, [SPECsfs2008] added support for CIFS. So, on the CIFS side, EMC's benchmarks compare favorably against previous CIFS tests from other vendors.
On the NFS side, however, EMC is still behind Avere, BlueArc, Exanet, and IBM/NetApp. For example, EMC's combination of Celerra gateways in front of V-Max disk systems resulted in 110,621 OPS with overall response time of 2.32 milliseconds. By comparison, the IBM N series N7900 (tested by NetApp under their own brand, FAS6080) was able to do 120,011 OPS with 1.95 msec response time.
Even though Sun invented the NFS protocol in the early 1980s, they take an EMC-like approach against standard benchmarks to measure it. Last year, fellow blogger Bryan Cantrill (Sun) gives his [Eulogy for a Benchmark]. I was going to make points about this, but fellow blogger Mike Eisler (NetApp) [already took care of it]. We can all learn from this. Companies that don't believe in standard benchmarks can either reverse course (as EMC has done), or continue their downhill decline until they are acquired by someone else.
(My condolences to those at Sun getting laid off. Those of you who hire on with IBM can get re-united with your former StorageTek buddies! Back then, StorageTek people left Sun in droves, knowing that Sun didn't understand the mainframe tape marketplace that StorageTek focused on. Likewise, many question how well Oracle will understand Sun's hardware business in servers and storage.)
What's in a Protocol?
Both CIFS and NFS have been around for decades, and comparisons can sometimes sound like religious debates. Traditionally, CIFS was used to share files between Windows systems, and NFS for Linux and UNIX platforms. However, Windows can also handle NFS, while Linux and UNIX systems can use CIFS. If you are using a recent level of VMware, you can use either NFS or CIFS as an alternative to Fibre Channel SAN to store your external disk VMDK files.
The Bigger Picture
There is a significant shift going on from traditional database repositories to unstructured file content. Today, as much as [80 percent of data is unstructured]. Shipments this year are expected to grow 60 percent for file-based storage, and only 15 percent for block-based storage. With the focus on private and public clouds, NAS solutions will be the battleground for 2010.
So, I am glad to see EMC starting to cite standard benchmarks. Hopefully, SPC-1 and SPC-2 benchmarks are forthcoming?
New IBM PureData Systems help clients harness data for critical insights
Well it's Tuesday, and you know what that means! IBM Announcements! Actually, it is Wednesday, but I started writing this post yesterday, and had to do some additional research to finish.
This week, IBM introduced the newest member of the PureSystems family of expert integrated systems - IBM PureData System. The new systems are designed to help clients effectively harness the massive volume, variety and velocity of information being created every day. The result? They deliver critical insights to improve business results.
The new systems are available in three different models, each optimized specifically for different workloads.
PureData System for Transactions. Optimized for transactional processing workloads such as e-commerce and built to handle large volumes of transactions with flexibility, availability, scalability and integrity. Basically, this is IBM DB2 pureScale and InfoSphere Optim features running on Linux-x86 nodes. The system comes in small, medium and large tee-shirt sizes, and can support over 100 databases. If you have DB2 applications, these can work with PureData unchanged. If your applications are based on Oracle databases, these can work with minimal changes to use PureData systems.
PureData System for Analytics. Powered by Netezza technology, this data warehouse system features built-in database analytics to quickly explore and analyze large amounts of sturctured information. This is the beefed-up version of the Netezza TwinFin 1000. IBM DB2® Analytics Accelerator for z/OS® V3.1 (IDAA) supports both the new IBM PureData System for Analytics N1001 and existing IBM Netezza 1000 systems as accelerators.
PureData System for Operational Analytics. Capable of delivering actionable insights concurrently to more than 1,000 business operations, supporting real-time decision making for businesses. This is the follow-on product to the IBM Smart Analytics System 7700 based on POWER7 nodes. This uses IBM Storwize V7000 disk systems inside.
PureData System joins the PureSystems family which also includes the PureFlex System and PureApplication System, [both announced last April]. PureSystems provide built-in expertise, integration by design and simplification through the system lifecyle, helping businesses reduce complexity, accelerate value and improve IT economics.
In a related announcement, Andy Monshaw was recently named IBM General Manager, PureFlex. Some of you readers may remember that Andy Monshaw was previously the General Manager for IBM System Storage several years ago, and was my second line manager, and I am glad to welcome him back!
Last year, the Austin Executive Briefing Center had a room full of experts to help customers learn about IBM hardware to run Oracle applications. This year, IBM is back in San Francisco, with subject matter experts representing Power Systems, System x servers, PureSystems, Storage and System z mainframes. If you are in San Francisco, consider taking 1-2 hours out of your schedule to speak to IBM experts. These are intended to answer the question: Why choose IBM for your Oracle (and other) workloads?
Event: IBM Mini-Briefings Location: San Francisco Marriott Marquis, 55 Fourth Street, very close to the Moscone Center Dates: Monday through Wednesday, October 1-3, 2012
Subject Matter Experts:
Pat O'Rourke, Austin Briefing Center, Power Systems
Dennis Wunder, Poughkeepsie Briefing Center, System z mainframes
Steve Loeschorn, Raleigh Briefing Center, System x servers
Curtis Neal, Tucson Briefing Center, Storage
IBM will also have a booth presence on the main Oracle OpenWorld showroom floor. Please stop by and visit my colleagues! To sign up for a Mini-Briefing at Oracle OpenWorld, for any or all of the topics above, visit the new [IBM STG Austin EBC] website.
Can you believe it is September already? We have a number upcoming events that you might be interested in.
IBM Smarter Analytics by Design
Join the first of our 'Smarter Analytics by Design' virtual events to learn more from leading industry analyst IDC on how analytics can help you solve business challenges, and the capabilities you'll need to be successful in this ever-changing landscape. You'll also hear real case examples from AXTEL and Miami-Dade County and the results of their analytics approaches.
Webcast: IBM Smarter Analytics by Design Date: Thursday, September 13, 2012 Time: 1:00 pm ET / 12:00 pm CT / 10:00 am PT
Dan Vessett and Jean Bozman, International Data Corporation (IDC)
Gaspar Rivera Del Valle, AXTEL, Monterrey, Mexico
Adrienne DiPrima, Rosario Fiallos, Jaci Newmark, Miami-Dade County, South Florida
The problems that used to keep storage managers awake at night -- power, cooling and physical footprint -- are being successfully addressed by technology, but a more vexing issue still remains: How to get more out of the limited supply of skilled storage management professionals.
Webcast: Solving the Storage Capacity Crisis Date: Tuesday, September 25, 2012 Time: 12:00 pm ET / 10:00 am CT / 09:00 am PT
Demand for storage capacity continues to grow far faster than the pool of people to manage it. With no end in sight to data growth, businesses need to apply technology and practices that distribute management responsibility to the people who need storage, and multiply the volumes of storage that skilled professionals can handle.
In this presentation, in this session, I will cover best practices and new tools that are enabling leaps in productivity, in three main areas:
IBM is bringing back and expanding its Mini Briefing program to Oracle OpenWorld.
What is a Mini-Briefing you might ask? It is a small, customized briefing by the Executive Briefing Centers, held nearby a related conference, allowing conference attendees to take 1-2 hours out of their schedule to speak to IBM experts. These are intended to answer the question: Why choose IBM for your Oracle (and other) workloads?
Event: IBM Mini-Briefings Location: San Francisco Marriott Marquis, 55 Fourth Street, very close to the Moscone Center Dates: Monday through Wednesday, October 1-3, 2012
Last year, the Austin Executive Briefing Center had a room full of experts to help customers learn about IBM hardware to run Oracle applications. This year, IBM is back in San Francisco, with subject matter experts representing Power Systems, System x servers, PureSystems, Storage and System z mainframes.
Subject Matter Experts:
Pat O'Rourke, Austin Briefing Center, Power Systems
Dennis Wunder, Poughkeepsie Briefing Center, System z mainframes
Steve Loeschorn, Raleigh Briefing Center, System x servers
Curtis Neal, Tucson Briefing Center, Storage
Of course, IBM will also have a booth presence on the main Oracle OpenWorld showroom floor. Sadly, I will not be there myself this year. Please stop by and visit my colleagues!
To sign up for a Mini-Briefing at Oracle OpenWorld, for any or all of the topics above, visit the new [IBM STG Austin EBC] website.
I hope you can participate in one or more of these events!
This week, I am in Taipei, teaching Top Gun class. There was concern that another typhoon would hit the island of Taiwan later this week, but it looks like it is now headed for Hong Kong instead.
Elsewhere in the world, there are several events going on next week, so I thought I would bring them to your attention.
ECTY - South Africa
Next week, Jerry Kluck, IBM Global Sales Executive for Storage Optimization and Integration Services, will be the keynote speaker at "Edge Comes to You" (ECTY) conference in South Africa. This is a one-day event, similar to the [ECTY event in Moscow, Russia] that I spoke at last June.
Here is the schedule for South Africa next week:
Monday, August 20, 2012 - Johannesburg
Wednesday, August 22, 2012 - Cape Town
(I have been to both Jo'burg and Cape Town back in 1994. A month after Apartheid had just ended, I was part of a small group of IBMers sent to re-establish IBM's business operations there. I would have liked to have attended the events next week, not just to hear Jerry speak, but also to see how much the country has changed over the past 18 years, but I could not get a work permit in time.)
If you are interested in attending either of these next week, contact your local IBM Business Partner or sales rep to attend.
Forrester's Total Economic Impact Study of Virtualized Storage
Virtualized storage can help organizations stretch their storage investment dollar and storage administration and management resources. Jon Erickson from Forrester Research will review the latest findings from IBM SAN Volume Control (SVC) users studied as part of the recently completed Forrester Total Economic Impact Study of IBM System Storage SAN Volume Controller.
Date: Tuesday, August 21, 2012
Time: 10:00 AM PDT / 1:00 PM EDT
Duration: 60 minutes
Among the findings, users were able to:
Avoid the capital cost of additional storage
Increase IT productivity
Provide greater end user data availability
The second presenter is Chris Saul, IBM Storage Virtualization Manager, who will explain how SVC can manage heterogeneous disk from a single point of control, autonomously manage tiered disk storage and can store up to five times as much data on your existing disk using IBM Real-time Compression.
Not all virtualization solutions are created equal! That's true for storage virtualization, like the SAN Volume Controller mentioned above, and it's true for server virtualization as well.
This webcast discusses the real-world impact on businesses that deploy IBM's PowerVM®
virtualization technology as compared to those using Oracle® VM for SPARC (OVM SPARC), Microsoft® Hyper-V, VMware® vSphere or other competing products.
Date: Wednesday, August 22, 2012
Time: 10:00 AM PDT / 1:00 PM EDT
Duration: 60 minutes
This webcast will include findings from a [Solitaire Interglobal] study of over 61,000 customer sites on the value of virtualization from a business perspective and how IBM's PowerVM provides real business value.
Other key discussion points that will be covered during this webcast include:
Behavioral characteristics of server virtualization technologies that were examined and analyzed from survey participant's environments
How IT colleagues were able to obtain a faster time-to-market for business initiatives when using IBM PowerVM
Why the learning curve time for PowerVM is as much as 2.58 times faster than for other offerings
Why VM reboot comparisons for PowerVM vs competitive platforms resulted in downtime of 5.5 times less than with other options
A TCO reduction of up to 71.4% for PowerVM compared to alternative options
This webcast will also feature an in-depth discussion on the IBM PowerVM solution from an IBM product expert who will share the unique virtualization features available when PowerVM is utilized within the IBM Power Systems™ environment.
Well, it's Wednesday, and you know what that means... IBM Announcements!
(Actually most IBM announcements are on Tuesdays, but IBM gave me extra time to recover from my trip to Europe!)
Today, IBM announced [IBM PureSystems], a new family of expert-integrated systems that combine storage, servers, networking, and software, based on IBM's decades of experience in the IT industry. You can register for the [Launch Event] today (April 11) at 2pm EDT, and download the companion "Integrated Expertise" event app for Apple, Android or Blackberry smartphones.
(If you are thinking, "Hey, wait a minute, hasn't this been done before?" you are not alone. Yes, IBM introduced the System/360 back in 1964, and the AS/400 back in 1988, so today's announcement is on scheduled for this 24-year cycle. Based on IBM's past success in this area, others have followed, most recently, Oracle, HP and Cisco.)
Initially, there are two offerings:
IBM PureFlex™ System
IBM PureFlex is like IaaS-in-a-box, allowing you to manage the system as a pool of virtual resources. It can be used for private cloud deployments, hybrid cloud deployments, or by service providers to offer public cloud solutions. IBM drinks its own champagne, and will have no problem integrating these into its [IBM SmartCloud] offerings.
To simplify ordering, the IBM PureFlex comes in three tee-shirt sizes: Express, Standard and Enterprise.
IBM PureFlex is based on a 10U-high, 19-inch wide, standard rack-mountable chassis that holds 14 bays, organized in a 7 by 2 matrix. Unlike BladeCenter where blades are inserted vertically, the IBM PureFlex nodes are horizontal. Some of the nodes take up a single bay (half-wide), but a few are full-wide, take up two bays, the full 19-inch width of the chassis. Compute and storage snap in the front, while power supplies, fans, and networking snap in the back. You can fit up to four chassis in a standard 42U rack.
Unlike competitive offerings, IBM does not limit you to x86 architectures. Both x86 and POWER-based compute nodes can be mixed into a single chassis. Out of the box, the IBM PureFlex supports four operating systems (AIX, IBM i, Linux and Windows), four server hypervisors (Hyper-V, Linux KVM, PowerVM, and VMware), and two storage hypervisors (SAN Volume Controller and Storwize V7000).
There are a variety of storage options for this. IBM will offer SSD and HDD inside the compute nodes themselves, direct-attached storage nodes, and an integrated version of the Storwize V7000 disk system. Of course, every IBM System Storage product is supported as external storage. Since Storwize V7000 and SAN Volume Controller support external virtualization, many non-IBM devices will be supported automatically as well.
Networking is also optimized, with options for 10Gb and 40Gb Ethernet/FCoE, 40Gb and 56Gb Infiniband, 8Gbps and 16Gbps Fibre Channel. Much of the networking traffic can be handled within the chassis, to minimize traffic on external switches and directors.
For management, IBM offers the Flex System Manager, that allows you to manage all the resources from a single pane of glass. The goal is to greatly simplify the IT lifecycle experience of procurement, installation, deployment and maintenance.
IBM PureApplication™ System
IBM PureApplication is like PaaS-in-a-box. Based on the IBM PureFlex infrastructure, the IBM PureApplication adds additional software layers focused on transactional web, business logic, and database workloads. Initially, it will offer two platforms: Linux platform based on x86 processors, Linux KVM and Red Hat Enterprise Linux (RHEL); and a UNIX platform based on POWER7 processors, PowerVM and AIX operating system. It will be offered in four tee-shirt sizes (small, medium, large and extra large).
In addition to having IBM's middleware like DB2 and WebSphere optimized for this platform, over 600 companies will announce this week that they will support and participate in the IBM PureSystems ecosystem as well. Already, there are 150 "Patterns of Expertise" ready to deploy from IBM PureSystem Centre, a kind of a "data center app store", borrowing an idea used today with smartphones.
By packaging applications in this manner, workloads can easily shift between private, hybrid and public clouds.
If you are unhappy with the inflexibility of your VCE Vblock, HP Integrity, or Oracle ExaLogic, talk to your local IBM Business Partner or Sales Representative. We might be able to buy your boat anchor off your hands, as part of an IBM PureSystems sale, with an attractive IBM Global Financing plan.
Continuing my coverage of the 30th annual [Data Center Conference]. here is a recap of Wednesday morning sessions.
A Data Center Perspective on MegaVendors
The morning started with a keynote session. The analyst felt that the eight most strategic or disruptive companies in the past few decades were: IBM, HP, Cisco, SAP, Oracle, Apple and Google. Of these, he focused on the first three, which he termed the "Megavendors", presented in alphabetical order.
Cisco enjoys high-margins and a loyal customer base with Ethernet switch gear. Their new strategy to sell UP and ACROSS the stack moves them into lower-margin business like servers. Their strong agenda with NetApp is not in sync with their partnership with EMC. They recently had senior management turn-over.
HP enjoys a large customer base and is recognized for good design and manufacturing capabilities. Their challenges are mostly organizational, distracted by changes at the top and an untested and ever-changing vision, shifting gears and messages too often. Concerns over the Itanium have not helped them lately.
IBM defies simple description. One can easily recognize Cisco as an "Ethernet Switch" company, HP as a "Printer Company", Oracle as a "Database Company', but you can't say that IBM is an "XYZ" company, as it has re-invented itself successfully over its past 100 years, with a strong focus on client relationships. IBM enjoys high margins, sustainable cost structure, huge resources, a proficient sales team, and is recognized for its innovation with a strong IBM Research division. Their "Smarter Planet" vision has been effective in supporting their individual brands and unlock new opportuties. IBM's focus on growth markets takes advantage of their global reach.
His final advice was to look for "good enough" solutions that are "built for change" rather than "built to last".
Chris works in the Data Center Management and Optimization Services team. IBM owns and/or manages over 425 data centers, representing over 8 million square feet of floorspace. This includes managing 13 million desktops, and 325,000 x86 and UNIX server images, and 1,235 mainframes. IBM is able to pool resources and segment the complexity for flexible resource balancing.
Chris gave an example of a company that selected a Cloud Compute service provided on the East coast a Cloud Storage provider on the West coast, both for offering low rates, but was disappointed in the latency between the two.
Chris asked "How did 5 percent utilization on x86 servers ever become acceptable?" When IBM is brought in to manage a data center, it takes a "No Server Left Behind" approach to reduce risk and allow for a strong focus on end-user transition. Each server is evaluated for its current utilization:
Amazingly, many servers are unused. These are recycled properly.
1 to 19 percent
Workload is virtualized and moved to a new server.
20 to 39 percent
Use IBM's Active Energy Manager to monitor the server.
40 to 59 percent
Add more VMs to this virtualized server.
over 60 percent
Manage the workload balance on this server.
This approach allows IBM to achieve a 60 to 70 percent utilization average on x86 machines, with an ROI payback period of 6 to 18 months, and 2x-3x increase of servers-managed-per-FTE.
Storage is classified using Information Lifecycle Management (ILM) best practices, using automation with pre-defined data placement and movement policies. This allows only 5 percent of data to be on Tier-1, 15 percent on Tier-2, 15 percent on Tier-3, and 65 percent on Tier-4 storage.
Chris recommends adopting IT Service Management, and to shift away from one-off builds, stand-alone apps, and siloed cost management structures, and over to standardization and shared resources.
You may have heard of "Follow-the-sun" but have you heard of "Follow-the-moon"? Global companies often establish "follow-the-sun" for customer service, re-directing phone calls to be handled by people in countries during their respective daytime hours. In the same manner, server and storage virtualization allows workloads to be moved to data centers during night-time hours, following the moon, to take advantage of "free cooling" using outside air instead of computer room air conditioning (CRAC).
Since 2007, IBM has been able to double computer processing capability without increasing energy consumption or carbon gas emissions.
It's Wednesday, Day 3, and I can tell already that the attendees are suffering from "information overload'.
I took over a hundred pictures at this event. Here are a few of my favorites from Monday and Tuesday.
The IBM Booth #1111 Moscone South
I spent most of my time at the booth in the exhibition area. It was a huge booth, covering various software offerings in the front, and servers and storage systems in the back. Here I am next to the "IBM Watson" simulator, allowing people to play Jeopardy! game against Watson.
In the front was "EoS" which stands for "Exchanging Opinions for Solutions" -- an interactive screen developed by Somnio that allows people to enter questions and opinions and get crowd-sourced answers from people following the Twitter stream. The EoS was connected to the [IBM Mobile App] so people could follow the conversation.
IBM Customer Appreciation Events
On Monday evening we had some customer appreciation events. First was for IBM customers of "JD Edwards", which runs on "IBM i" operating system on POWER servers. This was an elegant affair at the [Weinstein Gallery] surrounded by works of art by Pablo Picasso and Marc Chagall. One customer expressed concern that Oracle would functionally stabilize JD Edwards "World" software and force everyone to move over to "Enterprise One". I told him that I had seen the roadmap for "World" and there are three healthy releases planned for its future. He should have nothing to worry about. IBM and Oracle will work together to make sure our mutual customers get the solutions they need.
Later, we went to the "Infusion" bar for another "IBM appreciation" event with a live band. Here's a Polaroid photo taken of me in the crowd.
Titan Gala Award Reception
On Tuesday night, Oracle gave out awards in 29 categories. IBM won three this year. I took a photo with the ladies from Beach Blanket Babylon, and a mermaid! Joining me to celebrate the awards were IBMers Carolann Kohler, Boyd Fenton, Sue Haad, and Susan Adomovich.
This is my first time attending Oracle OpenWorld, so naively I asked why there were only 29 categories and not an even 30. The IBMers joked that the 30th might as well have been "Best Server/Storage Platform for Integer Math" which Larry Ellison conceded that IBM's POWER 795 server wins over Oracle's new SPARC T4 Supercluster. As Larry said during his keynote "We still have some work to do to beat IBM!"
The event was held at the San Francisco City Hall, I got to walk on the red carpet, with lavish food and drink. I was even given a hand-rolled cigar! Thank you Oracle! We are proud to be your "Diamond Partner" helping our mutual customers get the most out of our solutions.
The "Booth Babes" Controversy
At the EMC booth, these three lovely ladies, Jennifer, Tamara and Manuela, were just a few of the dozen so-called booth babes EMC hired from a local agency. Attendees with technical questions were directed to the EMC guys in the back of the booth, behind the wall.
IBM stopped using "booth babes" a long while ago. At IBM Booth #1111, we had a healthy balance of real men and women executives, technical experts, and support staff at the IBM booth.
A guy from EMC came over to our booth later to explain that EMC is at two other events this same week, and their technical staff is spread thin. EMC is a small company, and skilled technical people are in short supply. We get it. Not every IT vendor has an army of experts in every category like IBM.
I want to thank the IBM-Oracle Alliance team, especially Nancy Spurry and Carolann Kohler for having me involved in these events.
The last keynote session of the [Oracle OpenWorld 2011] conference was Oracle making a few major announcements.
Steve Miranda, Senior VP for Oracle Applications, explained the new "Fusion 11g Apps" which are now generally available. Basically, they took all the scattered applications they have from acquisitions of PeopleSoft, JD Edwards, Siebel and so on, and re-wrote them to industry-standard Java so that they would all run either on-premise or in the Cloud. The Enterprise Apps come in seven categories: Financials like General Ledger and Payroll; Human Capital Management (HCM) formerly known as Human Resources; Supply Chain Management (SCM); Customer Relationship Management (CRM); Governance Risk and Compliance (GRC); Procurement; and Project/Portfolio Management (PPM). Oracle also has "Industry Apps" for specific verticals.
All of these apps have "embedded BI" (business intelligence), such as dashboards, multi-dimensional calculations, decision support, and real-time optimization. This is intended to help the end-user answer four questions:
What do you need to do today?
How to get it done?
What you need to know today?
Who can help you?
Larry Ellison, Oracle CEO, said that it took six years to rewrite all the Fusion Apps. They used an "agile" development model with over 200 early adopters to ensure that these applications were successful. They were under a "controlled release program" but now that is over, and the applications are generally available. Larry indicates that these applications were developed under the concepts of Service Oriented Architecture [SOA], which neither Salesforce.com nor SAP R3 have.
(This made me chuckle. SOA was initially developed by IBM and Microsoft, but is now industry standard. There is no reason not to develop software that isn't SOA.)
Following the IBM model, Oracle has built-in the security at the OS, Database and Middleware layer, rather than in each application. As IBM has understood for several decades, a secure infrastructure is the way to go so that all applications are secure.
With all these Fusion Apps now re-written so that they work on industry-standard Java (J2EE, actually), allowing them to run either on-premise or out on the Cloud, Larry Ellison said "I guess we need a Cloud!" This started his announcement of the "Oracle Public Cloud" [OPC]. OPC has both PaaS and SaaS. The PaaS would offer VM instances with support for database and Java services. The SaaS would be all the Fusion Apps rented on the "as-a-service" model. Rather than force everyone to Oracle 11g, you can run any Oracle database on OPC, and you can run any Java or J2EE application on the OPC.
Your data is portable. Larry is pro-choice, and wants people to be able to move from any cloud to any cloud. Since it's based on industry-standard Java, applications can move seamlessly between OPC, Amazon EC2 and IBM SmartCloud. IBM has been a major force behind [Open Cloud Standards], so it is always good that other major vendors follow suit.
He quoted [someone as saying "Beware of False Clouds"] This was Salesforce.com CEO Marc Benioff's attack against all "Private Cloud" IT vendors. Larry twisted this to say he agrees, "True Clouds" are based on open industry standards, and "False Clouds" are vendor-lockin. OPC is based on Java, J2EE, XML, BPEL and Ruby on Rails, whereas Salesforce.com is based on proprietary Heroku and APEX. He called Salesforce.com the "Roach Motel of Cloud Computing" .. you can check in, but you can't check out.
OPC plans to offer some "data sources", including Dun&Bradstreet news feed, Twitter, Facebook and other social networks. It is based on a monthly subscription using a self-service portal. The resources are elastic, with capacity delivered on demand. He claims that Salesforce.com is rate-limited, and cancels long-running jobs if they are consuming too many resources. Larry said OPC would never do that.
Larry said that there are private-only offerings like SAP R3, and public-only offerings like Salesforce.com, Workday, and Taleo, but Oracle instead has adopted the IBM model of supporting choice between private, public and hybrid clouds.
Larry then attacked "Multi-tenancy", specifically, the idea that SaaS providers often use a single database instance, but then create a column to identify which records belong to which tenants. He said this was state-of-the-art 15 years ago, but is a bad idea now. Too risky. Instead, Larry's OPC has unique database instances for each tenant through virtualization.
Larry also announced the Oracle Social Network (OSN). This is a corporate-version of Facebook, that supports collaboration and file-sharing, similar to IBM [LotusLive], Google Docs, or Microsoft Office365. All of the Fusion Apps are written to interface directly with the OSN or any of these other social networks through APIs. This includes navigation and integrated social networking. He also indicated that all Fusion Apps run on mobile devices. He showed the SAP R3 GUI, and said it reminded him of "the fins on a 1968 Cadillac!"
Larry said that other CRM SaaS focus on helping sales managers track their employees, but Oracle's CRM helps sellers sell more.
He then gave an example of a mythical sales manager Bob, and his sales employee Julian, selling two Exadata boxes for $4.8 Million USD. A "safe harbor" statement was shown at the beginning of this keynote, to make sure nobody asks to buy Exadata boxes this cheap.
Wednesday afternoon at the [Oracle OpenWorld 2011] conference started with another keynote session.
In a last minute substitution, Oracle OpenWorld rescheduled Salesforce.com CEO Marc Benioff's keynote from Wednesday to a Thursday 8:00am morning general session, to make room for S. D. Shibulal, CEO of InfoSys Consulting.
(Forbes Magazine considers InfoSys the #15 [most innovative company]. To give this some context, Salesforce.com and Amazon.com are #1 and #2, Google and Apple are in the top 10, and Oracle is #77.
S.D. started out saying that "Today is October 4, a very important day in history!" This was October 6, so everybody was a bit confused, checking their watches and tablets to confirm what day it was. What he was referring to was the first trans-pacific flight that happened October 4 exactly 80 years ago, the pilots were awarded medals and accolades for this tremendous achievement. This year, trans-pacific flights happen every day, and nobody raises an eyebrow. I looked this up, and the first trans-pacific flight happened [June 9, 1928] from California to Australia involved stops in Hawaii and Fiji, but [Clyde Edward Pangborn] is remembered for his October 4, 1931 flight as the first non-stop flight, from Japan to Seattle, Washington. His point, however, is that innovation has a lot of "firsts" that people don't realize until things are commonplace.
If you look at the 1991 list of Fortune 500 companies, only 25 percent of these still are in operation today (IBM is one of them!) The rest failed to stay relevant, to reach and scale as needed for market transitions. He gave examples of travel agencies and the Encyclopedia Brittanica that failed to adapt in the face of [disintermediation]. Success in today's marketplace requires three things:
Predicting and sensing tomorrow's demand
Influencing tomorrow's demand
Fulfilling tomorrow's demand
Ming Tsai, Managing Director and Chief Client Office of InfoSys, asked a series of questions:
"Is Market Research dead?" In 2010, over 4 EB of data were generated. Marketeers do not need to conduct surveys to generate more data, they are drowning in data that is all around them. 80 percent of profits come from 20 percent of your clients.
"Who controls the message?" This was perhaps a tip of the hat to ousted Marc Benioff of Salesforce.com for being able to organize his own last-minute keynote at the St. Regis hotel using twitter and other social media. I was not there, but apparently the place was packed with a line around the building to hear Marc talk.
"Is Product Development backwards? This is referring to the standard waterfall approach of designing a product, shipping a product, with the first interaction with the end customer being the last stage. In new "agile" development models, customers are engaged up front, with highly iterative deployments, to ensure that the final product meets customer requirements.
He showed a product called "Social Edge" from InfoSys that determines "sentiment analysis". Users can co-create their own user experience.
Paul Gottsegen, InfoSys, explained how "Mobility" is challenging existing business models. Their latest product "mConnect" offers to link web applications to any mobile device. This includes healthcare monitoring, cash for the 50 percent of the world that are "unbanked", and even Cable TV on an iPad. He brought on stage Bill Tucker, VP of IT at Nordstrom, a retail outlet of fine clothing.
(I have a collection of Nordstrom jackets that I had bought in San Francisco Union Square throughout the years. Every time that I fly from Tucson to San Francisco, especially in the summer, it is freezing cold, and I need to buy a jacket. This time I was prepared, and brought several of me jackets with me.)
Bill explained that people are not comparing their end-user experience at Nordstrom's with direct competitors like Macy's, but rather with all of their other end-user experiences like that at Starbuck's coffee, or the Apple store. This raises the bar in customer expectations. Nordstrom has been force to make drastic improvements to keep up with these expectations.
Prasad Thirkutam, InfoSys, asked if supply chains are agile and adaptive enough. He mentioned that 40 percent of Flash memory and 60 percent of circuit boards are made in Japan that were recently hit by an earthquake and tsunami. He explained product "Demand-to-Deliver" solution from InfoSys that provides multi-level inventory, identifying the safety stock levels based on various analytics. This reduces waste by 7 percent, and shortens cash from 60 days to 40 days.
Prasad introduced Vin Melvin, CIO of Arrow Electronics. His focus is to get data "correct". To increase end-to-end speed to handle order changes and cancelations, and to optimize and re-balance supply chain as needed.
(FTC Disclosure: Arrow is a distributor of IBM equipment. I have worked with Arrow many years.)
Wednesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Safra Catz, CFO and President of Oracle, introduced John Chambers, CEO of Cisco.
John says Cisco is helping to "empower the customer through market transitions." This includes helping customers decide how to deploy new technology, choosing between integrated stacks and interoperable components, scaling the business with a flat IT budget, and how/when to decide on moving to the cloud.
(FTC Disclosure: IBM resells Cisco switches and directors and are considered a partner in this sense. If you are going to buy Cisco switches and directors, please consider buying them through IBM.)
The information economy is transitioning to a networked one. Access to information is not as important as access to expertise. Process and Procedures are not as important as Communities and Relationships. The old style Command-and-Control management is giving way to Collaboration. He showed a chart that showed the evolution from routed/bridged networks to packet/mobile and video. He also had a chart that showed the evolution from Mainframe/Mini-computers, to Client/Server and Web, to Virtualization in the Cloud. He also indicated that Google's acquisition of Motorola was indicative of the "Death of the PC".
High Tech companies must re-invent themselves to stay relevant. Here were Cisco's five "Foundational Priorities":
Leadership in the Core. This refers to his core business of high-end Ethernet and Fibre Channel directors.
Collaboration. This was the original promise of networking computers together, was to bring people together also. He feels that "Collaboration" will take off in the 2010's.
Data Center/Virtualization/Cloud. Cisco is now in the business of selling computers. They are now #2 in North America for x86 server sales, and #3 globally. In this regard, they are a direct competitor to both IBM and Oracle at this conference. John wants to create "borderless" networks between Private and Public clouds. He claims that they have now 8,228 Ciscu UCS customers over the past 18 months. This was a slam at Oracle, who hasn't sold half that many new systems in the same time period.
Video. John indicated that every product in the Cisco family is video-enabled, from the Cius tablet, to WebEx, to TelePresence, to all of his switches and directors. In theory, the "Flip" video cam that Cisco dropped in their latest round of layoffs would have also been counted in that category. John indicates that he envisions video will take over as the predominant communication mechanism. Back in 2006, at Oracle OpenWorld, John showed a chart that indicated that people will transition from passive TV-watchers to active video producers. Here we are five years later, and while 24 hours' worth of video are uploaded to YouTube every second, most people are still TV-watchers.
Architectures for Business Transformation. He elaborated on this to refer to issues like reliability, security, and products that are designed to work together. Business and Government leaders are focused on their business, not technology.
He gave a demo of Cisco UCS. This is a 4U collection of server blades, with up to 384GB of DRAM using 8GB DIMMs, or 192GB using much-cheaper 4GB DIMMs. There are 2 switches with 8 ports each 10GbE, for a total of 160 Gbps, that can carry both Ethernet and FCoE traffic. The UCS System Manager is similar to IBM's Unified Resource Manager in that it manages the entire box. A "service profile" has 40 to 50 BIOS settings that can be applied to give each x86 blade a specific personality. You can re-provision these by changing their service profile as needed.
The next demo was really cool. They took video that involved people talking, and had it "machine transcribed" so that you can read the words being said in the video. Type in a word like "tolerances" in the search engine, and the video advances exactly to the spot where that word is uttered.
The next demo after that involved a special camera for monitoring High-Occupancy Vehicle (HOV) lanes in traffic. In an example used in London, UK, the camera can see inside the car and confirm there are enough people to justify HOV usage, and if not, scan the license plate and charge the owner of the vehicle a fine. (In a sense, "Big Data" analytics combined with Cisco's vision of ubiquitous video equals [Big Brother])
In another slam against Oracle, John actually backed up his claims with published benchmarks. He wrapped up his talk with: "If I have done my job well, then you will all leave this room a bit uncomfortable." Not surprisingly, John didn't mention either the vBlock relationship with EMC, or the FlexPod relationship with NetApp.
Tuesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Michael Dell, founder, chairman and CEO of Dell, Inc., presented. Over the past nine years, he feels "the line between business and IT is going away." Michael claims that "Dell is no longer a PC company", and instead is focusing on data center solutions and services to be more like IBM.
John Fowler, Executive VP for Oracle Hardware, claims that Oracle has a single team for hardware development. The SPARC-T4 is their newest chip, with 8 cores and 64 dynamic threads, running at 3.0 GHz. It has on-chip 10GbE ethernet, PCIe, DDR3 Memory controllers and Crypto features. For storage, Oracle now offers four different offerings:
Exadata (as Database storage)
ZFS Storage Array (NAS)
Pillar Axiom (block-level I/O)
Edward Screven, Chief Corporate Architect at Oracle, indicated that the new Oracle Linux kernel allows for zero downtime patches, meaning that you can update the OS while applications are running without a reboot. The OracleVM (based on open-source XEN) supports both x86 and SPARC-based server hosts. On x86, it can run Linux, Solaris and Windows guests. On SPARC, it can run Linux and Solaris guests.
John Loaiza, Oracle Senior VP, explained the Exadata. It has 168 disk drives and 56 PCIe Flash Cards, connected via 40Gbps Infiniband. The Exadata keeps all data on spinning disk, with "warm data" cached on Flash, and "hot data" cached on DRAM. This is similar to IBM's Easy Tier feature on the DS8000, SVC and Storwize V7000.
Brad Cameron, Senior Director, explained Exalogic, which pre-dates Oracle's acquisition of Sun Microsystems. The idea was to build an x86 machine for running Java applications on Oracle WebLogic. The Exalogic can connect via Infiniband to an Exadata to access database information, and to 10GbE ethernet for the rest of the servers and clients. Whether you get the quarter, half or full-rack system, you get 40TB of NAS storage.
Ganesh Ramamurthy, Oracle VP of Hardware Engineering, presented the SPARC Supercluster. This combines the storage cells from Exadata, the compute nodes from Exalogic, shared NAS storage using ZFS file system, and Solaris 11 with OracleVM. Taking a cue from IBM's zEnterprise Unified Resource Manager, Oracle is offering centralized management for all the layers in their SPARC Supercluster stack. The SPARC Supercluster is intended as general purpose machine, and can be used to run non-Oracle applications like SAP. From a storage perspective, he claims that the storage in the SPARC Supercluster is 2.5x better than EMC VMAX, which basically puts it comparable to IBM XIV pricing.
For my readers in San Francisco attending Oracle OpenWorld, here are some sessions that IBM is featuring on Wednesday. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
Data Management Best Practices for Oracle Applications
Oracle RAC and Cloud: Tips from IBM Global Business Services
10/05/11, 10:00 a.m. -- 11:00 a.m., OpenWorld session #15733
Presenters: David Simpson, IBM; Nalin Sahoo, Oracle
In this session, gain valuable insight into high-availability systems leveraging Oracle Database 11g Release 2 and Oracle Real Application Clusters (Oracle RAC). Hear best practices and lessons learned with these Oracle technologies as well as how IBM utilizes cloud infrastructure with Oracle Clusterware and server pools.
In the Heat of the Oracle Fusion Decision-Making Process: What's Your Next Move?
10/05/11, 10:00 a.m. -- 11:00 a.m., OpenWorld session #9423
Presenter: Esther Parker, IBM
This session discusses how companies can embrace Oracle Fusion so they can meet their business objectives today and in the future.
Monday morning of the [Oracle OpenWorld 2011] conference had Joe Tucci, CEO of EMC, present the keynote. Joe indicated that I.T. stands for "Industry in Transition". He had a chart that showed the history of IT, from the mainframe and mini-computer, to the PC and client/server era, and now to the Cloud era. He called these "waves of disruption". The catalysts for change are a "Budge Dilemma", "Information Deluge" and "Cyber Security". The keynote was very similar to what EMC presented at [VMworld] conference earlier this summer.
"We have failed our customers. Over the past 10 years, they spend 73% to maintain their existing systems, and only 27% for new."
--- Joe Tucci, EMC
While many people equate "EMC" and "Failure", I believe Joe was referring not just to his own company, but most of the other IT vendors as well. Analysts predict that from January 1, 2010 to December 31, 2019, the world of stored data will grow from 0.9 ZB to 35.2 ZB, which represents a 44x increase. During that same time, IT staff is only expected to grow 50 percent. A staggering 90 percent of this data will be unstructured (non-database) content. Meanwhile, the average company gets cyber-attacked 300 times per week.
The answer is Cloud Computing. A few years ago, EMC was trying to get people to go "private cloud" route instead of "public cloud", they now have a more realistic "hybrid cloud" approach similar to IBM. Of the clients that EMC works with, 35 percent are implementing some form of cloud, and another 30 percent are planning to. The tenents of Hybrid Cloud are "Efficiency", "Control" and "Choice" which equals "Agility".
Joe also mentioned that there is now a new "layering" for IT. Instead of storage, switches and servers, we have a cloud platform of shared resources, mobile devices like smartphones and tablets, and management.
Joe feels there is a massive opportunity where Cloud meets Big Data. A cute video showed a driver wearing a motorcycle helmet so you can't see his face get into an under-powered car with "VNXe" on the license plate. He punches in "Cloud and Big Data" into the GPS navigation system, and starts out on city streets. Then the car transforms to an under-utilized family sedan "VNX" on a highway in the middle of the desert, then transforms to an over-priced sports car labeled "VMAX" as it climbs into the mountains surrounded by fog. The video borrowed the "CARS" theme from the videos IBM developed for its 2008 launch of "Information Infrastructure" initiative.
EMC's Pat Gelsinger (CTO) and fellow blogger Chad Sakac did some demos of VMware vCenter. They called the VMware vSphere "the Datacenter-wide OS" indicating that EMC storage has 75 points of integration with their "partner" (VMware is majority-owned by EMC, so I am not sure if partner is the right term). If you don't count Itanium, SPARC, POWER and IBM Syste z architectures, VMware enjoys over 80 percent marketshare for server virtualization.
(Full disclosure: IBM is the leading reseller of VMware.)
Pat claims that 40 percent of Oracle Apps at EMC run VMware. For the longest time, Oracle refused support its apps on VMware, but they relaxed this restrictive policy back in 2009. Today, nearly 25 percent of Oracle Apps run virtualized. EMC claims that they can support 5 million VMs on a single VMAX, and can generate 1 million IOPS from a single VMware ESX host.
Chad did a demo of vFabric which allows a vCenter plug-in to kick up Database instances of OracleDB, MySQL, Hadoop, PostgreSQL, and GreenPlum (GreenPlum is EMC's version of open-source PostgreSQL).
Chad showed that VMware vMition could move workloads from servers without solid-state, to servers that are flash-enabled. Lightweight workloads can be moved from DAS-enabled servers to compute-enabled storage devices like their EMC Isilon. (EMC acquired Isilon to offer their me-too version of IBM's Scale-Out NAS [SONAS] product.) EMC announced their first "Solid-State on a PCIe card" from their Project Lightning initiative. These are 320 GB capacity, so they sounded like a me-too versino of IBM's [Fusion-io IOdrive] cards that IBM has had available for quite some time now.
Next, Pat and Chad talked about Big Data. The world is transforming from a manual scale-up model to an automated scale-out architecture. Moving from "islands" to "pools". They used a cute example of Car Insurance. Business Analytics were able to review a safe drivers record, including the driver's Facebook and Twitter activity, and give him a discount, and then review the bad driving habits of another driver, and raise the bad driver's rates.
EMC announced their "GreenPlum Analytics Platform" (GAP?). I often tell people that if you want to predict what EMC will announce next, just look at what IBM announced 18 months ago. This new platform sounds like their me-too version of IBM's [Smart Analytics System].
After EMC, Judith Sim from Oracle introduced the Ed Lee, the Mayor of San Francisco which was just named the "Greenest city in North America". He thanked the audience for contributing an estimated $100 million USD to his local economy. Also, he was happy that by eliminating paper-based handouts and conference materials, the audience saved 1,636 trees.
Mark Hurd, formerly CEO of HP, and now president of Oracle, gave some highlights of 2011, and what Oracle's strategy is going forward. He said that Oracle plans to provide complete stacks, complete choice, and have each component of the stack be best-of-breed. In 2011, Oracle introduced the new MySQL 5.5 database, Java 7 programming language, and the Solaris 11 operating system with ZFS file system. Oracle spent $4 Billion in R&D, and gained 20 percent growth in software licenses, which gave them 33 percent growth fiscally for 2011 year. Oracle acquired Larry Ellison's [Pillar Data] storage company. Oracle also launched a [Database Appliance].
Thomas Kurian, another Oracle executive, finished the keynote session. He started with yet another chart showing the historical transition from Mainframe to Tablet. He indicated that leading-edge OracleDB and their Fusion middleware combined with industry standard hardware provides 5-30x faster queries, 4-10x less disk space, and simplifies the data center footprint. Their Exadata provides what he likes to call "Hierarchical Storage Management" between DRAM, Flash Solid-State, and spinning disk.
(Note: I started my career at IBM in 1986 working on a product called DFHSM, the Data Facility Hierarchical Storage Manager! It is now a vibrant component of DFSMS, part of IBM's z/OS mainframe operating system.)
ps this new announcement is to address that deficiency.
Finally, Oracle announced their "Exadata Storage Expansion Rack". Many people realized that the Exadata was under-provisioned for storage, which explains why they have only sold a few thousand of them, so perha
If you are attending Oracle OpenWorld, here are sessions for Tuesday that IBM is featuring. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
Securing Heterogeneous Database Infrastructures: A Comprehensive Approach
10/04/11, 9:45 a.m. -- 10:15 a.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Al Cooley, Director, IBM InfoSphere Guardium
IBM Business Analystics for Oracle Solutions
10/04/11, 2:15 p.m. -- 2:45 p.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: John Strazdins, ERP Strategy Executive
Consolidated Global View of Your Customer with One Global Billing System
10/04/11, 3:30 p.m. -- 4:30 p.m., OpenWorld session #23650
Presenter: John Waterman, IBM
Enterprise billing system technologies are emerging to assist with global customer views and other challenges banks struggle with today. In this session, Citi discusses its challenges and successes in implementing a global billing system.
Upgrading Your Siebel CRM with Reduced Risk and Lowered Cost: Customer Successes
10/04/11, 3:30 p.m. -- 4:30 p.m., OpenWorld session #18222
Presenters: Arnaud Wingelaar, IBM; Geetha Sundaram; Agnes Zhang, Oracle
Hear customer success stories about upgrading Siebel CRM. Learn best practices on upgrading with lowered cost, or achieving a high-availability upgrade with zero downtime and reduced risk.