Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
My books are available on Lulu.com! Order your copies today!
Safe Harbor Statement: The information on IBM products is intended to outline IBM's general product direction and it should not be relied on in making a purchasing decision. The information on the new products is for informational purposes only and may not be incorporated into any contract. The information on IBM products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described for IBM products remains at IBM's sole discretion.
Tony Pearson is a an active participant in local, regional, and industry-specific interests, and does not receive any special payments to mention them on this blog.
Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is not a medical doctor, and this blog does not reference any IBM product or service that is intended for use in the diagnosis, treatment, cure, prevention or monitoring of a disease or medical condition, unless otherwise specified on individual posts.
Next week, October 2-6, I am in San Francisco to support the IBM exhibition boot at [Oracle OpenWorld 2011] conference. IBM is a Grand Level Sponsor for this event. IBM and Oracle have been partners since 1986, and IBM is a [Diamond Level Partner in the Oracle OpenNetwork], the highest level available. I will be joined by dozens of other subject matter experts from various parts of IBM. Here is my schedule:
5:30pm - 7:00pm
Keynote session, Moscone North, Hall D
7:15pm - 10:30pm
IBM Team Dinner
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 4:30pm
IBM Booth #1111, Moscone South
5:00pm - 7:00pm
JD Edwards Customer Appreciation Event
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 6:00pm
IBM Booth #1111, Moscone South
7:00pm - 9:30pm
Titan Award Gala, SF City Hall
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 4:00pm
IBM Booth #1111, Moscone South
I won't have my laptop at the IBM booth, so if you need to reach me, send me an SMS text message to my cell phone, or send me a tweet on my Twitter account: [@az990tony]
IBM will also have experts in the following areas throughout the week:
Intel: Booth #711 at Moscone South
Java One: Booth #5608 at the Hilton San Francisco, Continental Ballroom
JD Edwards Pavilion: Booth HSJ-002 at the Westin St. Francis Hotel
Netezza, a newly acquired IBM company: Booth #3723 at Moscone West
I arrive Sunday afternoon. If you arrive Sunday, here are some things IBM is featuring:
Network with Other Quest IBM Customers on PeopleSoft
10/02/11, 10:00 a.m. – 11:00 a.m., OpenWorld session #29020
Presenter: Steve Johnston, IBM
Discuss topics of interest with your peers in this special interest group meeting for IBM customers using Oracle's PeopleSoft Enterprise applications.
Network with Other Quest IBM Customers on JD Edwards
10/02/11, 11:15 a.m. – 12:15 p.m., OpenWorld session #29001
Presenter: Steve Johnston, IBM
Discuss topics of interest with your peers in this special interest group meeting for IBM customers using Oracle's JD Edwards EnterpriseOne or JD Edwards World applications.
IOUG: Oracle Business Intelligence Enterprise Edition/Oracle Business Intelligence Applications (27380)
10/02/11, 12:15 p.m. – 1:15 p.m., OpenWorld session #27380
Presenters: Shyam Nath, IBM; Florian Schouten, Oracle
This session looks at Oracle Business Intelligence Enterprise Edition (OBIEE) and Oracle Business Intelligence Applications solutions. Hear what's new in OBIEE Release 126.96.36.199 and how that affects Oracle BI Applications implementations. Learn how mobile BI support in OBIEE adds new meaning to pervasive BI.
IOUG: Oracle Exadata Customer Panel
10/02/11, 1:30 p.m. – 2:30 p.m., OpenWorld session #27261
Presenters: Shyam Nath, IBM; Vinod Haval, Bank of America
This moderated panel discussion includes Oracle Exadata customers, Oracle product managers, and implementers who will share their real work implementation experiences and how they overcame the challenges in the process.
Managing Your Oracle Applications in Today's Economy: Ask the Experts
10/02/11, 1:30 p.m. – 3:30 p.m., OpenWorld session #29280
Presenter: Frances Wells, IBM
Attend a panel discussion of your peers as they discuss how effective data management strategies have helped them reduce costs, streamline test and development projects, and improve Oracle application performance while increasing IT efficiencies.
Download IBM’s mobile app for Oracle
OpenWorld and receive a Starbucks
gift card! (While supplies last!)
Visit [myIBMmobile.com] and get the IBM mobile
app—your guide to navigating IBM events at Oracle OpenWorld 2011.
Optimized for mobile devices—tablet friendly.
Uncover the best award-winning restaurants in San
Fransisco with the free Zagat guide to local restaurants
Easily navigate the show floor and the city with special
Stay on schedule with a helpful list of all IBM sessions
Learn more about the IBM/Oracle relationship
Find Starbucks locations close to Moscone Center
Of course, IBM is going all out on the social media side as well:
Continuing my week in Washington DC for the annual [2010 System Storage Technical University], here is my quick recap of the keynote sessions presented Monday morning. Marlin Maddy, Worldwide Technical Events Executive for IBM Systems Lab Services and Training, served as emcee.
Roland Hagan, IBM Vice President for IBM System x server platform, presented on how IBM is redefining the x86 computing experience. More than 50 percent of all servers are x86 based. These x86 servers are easy to acquire, enjoy a large application base, and can take advantage of readily available skilled workforce for administration. The problem is that 85 percent of x86 processing power remains idle, energy costs are 8 times what they were 12 years ago, and management costs are now 70 percent of the IT budget.
IBM has the number one market share for scalable x86 servers. Roland covered the newly announced eX5 architecture that has been deployed in both rack-optimized models as well as IBM BladeCenter blade servers. These can offer 2x the memory capacity as competitive offerings, which is important for today's server virtualization, database and analytics workloads. This includes 40 and 80 DIMM models of blades, and 64 to 96 DIMM models of rack-optimized systems. IBM also announced eXFlash, internal Solid State Drives accessible at bus speeds. FlexNode allows a 4-node system to dynamically change to 2 separate 2-node systems.
By 2013, analysts estimate that 69 percent of x86 workloads will be virtualized, and that 22 percent of servers will be running some form of hypervisor software. By 2015, this grows to 78 percent of x86 workloads being virtualized, and 29 percent of servers running hypervisor.
Doug Balog, IBM Vice President and Disk Storage Business Line Executive, presented how the growth of information results in a "perfect storom" for the storage industry. Storage Admins are focused on managing storage growth and the related costs and complexity, proper forecasting and capacity planning, and backup administration. IBM's strategy is to help clients in the following areas:
Storage Efficiency - getting the most use out of the resources you invest
Service Delivery - ensuring that information gets to the right people at the right time, simplify reporting and provisioning
Data Protection - protecting data against unethical tampering, unauthorized access, and unexpected loss and corruption
He wrapped up his talk covering the success of DS8700 and XIV. In fact, 60 percent of XIV sales are to EMC customers. The TCO of an XIV is less than half the TCO of a comparable EMC VMAX disk system.
Dave McQueeney, IBM Vice President for Strategy and CTO for US Federal, covered how IBM's Smarter Planet vision for smarter cities, smarter healthcare, smarter energy grid and smarter traffic are being adopted by the public sector. Almost every data center in US Federal government is out of power, floor space and/or cooling capability. An estimated 80 percent of US Federal government IT budgets are spent on maintenance and ongoing operations, leaving very little left over for the big transformational projects that President Barack Obama wants to accomplish.
Who has the most active Online Transaction Processing (OLTP)? You might guess a big bank, but it is the US Department of Homeland Security (DHS), with a system processing 600 million transactions per day. Another government agency is #2, and the top Banking application is finally #3. The IBM mainframe has solved problems 10 to 15 years ago that the distributed systems are just now encountering today. Worldwide, more than 80 percent of banks use mainframes to handle their financial transactions.
IBM's recent POWER7 set of servers are proving successful in the field. For example, Allianz was able to consolidate 60 servers to 1. Running DB2 on POWER7 server is 38 percent less expensive than Oracle on x86 Nehalem processors. For Java, running JVM on POWER7 is 73 percent better than JVM on x86 Nehalem.
The US federal government ingests a large amount of data. It has huge 10-20 PB data warehouses. In fact, the amount of GB received every year by the US federal government alone exceed the production of all disk drives produced by all drive manufacturers. This means that all data must be processed through "data reduction" or it is gone forever.
The last keynote for Monday was given by Clod Barrera, IBM Distinguished Engineer and Chief Technical Strategist for System Storage. He started out shocking the audience with his view that the "disk drive industry is a train wreck". While R&D in disk drives enjoyed a healthy improvement curve up to about 2004, it has now slowed down, getting more difficult and more expensive to improve performance and capacity of disk drives. The rest of his presentation was organized around three themes:
Integrated Stacks - while new-comers like Oralce/Sun and the VCE coalition are promoting the benefits of integrated stacks, IBM has been doing this for the past five decades. New advancements in Server and Storage virtualization provide exciting new opportunities.
Integrated Systems - solutions like IBM Information Archive and SONAS, and new features like Easy Tier that help adopt SSD transparently. As it gets harder and harder to scale-up, IBM has moved to innovative scale-out architectures.
Integrated Data Center management - companies are now realizing that management and governance are critical factors of success, and that this needs to be integrated between traditional IT, private, public and hybrid cloud computing.
This was a great inspiring start for what looks like an awesome week!
Continuing coverage of my week in Washington DC for the annual [2010 System Storage Technical University], I attended several XIV sessions throughout the week. There were many XIV sessions. I could not attend all of them. Jack Arnold, one of my colleagues at the IBM Tucson Executive Briefing Center, often presents XIV to clients and Business Partners. He covered all the basics of XIV architecture, configuration, and features like snapshots and migration. Carlos Lizarralde presented "Solving VMware Challenges with XIV". Ola Mayer presented "XIV Active Data Migration and Disaster Recovery".
Here is my quick recap of two in particular that I attended:
XIV Client Success Stories - Randy Arseneau
Randy reported that IBM had its best quarter ever for the XIV, reflecting an unexpected surge shortly after my blog post debunking the DDF myth last April. He presented successful case studies of client deployments. Many followed a familiar pattern. First, the client would only purchase one or two XIV units. Second, the client would beat the crap out of them, putting all kinds of stress from different workloads. Third, the client would discover that the XIV is really as amazing as IBM and IBM Business Partners have told them. Finally, in the fourth phase, the client would deploy the XIV for mission-critical production applications.
A large US bank holding company managed to get 5.3 GB/sec from a pair of XIV boxes for their analytics environment. They now have 14 XIV boxes deployed in mission-critical applications.
A large equipment manufacturer compared the offerings among seven different storage vendors, and IBM XIV came out the winner. They now have 11 XIV boxes in production and another four boxes for development/test. They have moved their entire VMware infrastructure to IBM XIV, running over 12,000 guest instances.
A financial services company bought their first XIV in early 2009 and now has 34 XIV units in production attached to a variety of Windows, Solaris, AIX, Linux servers and VMware hosts. Their entire Microsoft Exchange was moved from HP and EMC disk to IBM XIV, and experienced noticeable performance improvement.
When a University health system replaced two competitive disk systems with XIV, their data center temperature dropped from 74 to 68 degrees Fahrenheit. In general, XIV systems are 20 to 30 percent more energy efficient per usable TB than traditional disk systems.
A service provider that had used EMC disk systems for over 10 years evaluated the IBM XIV versus upgrading to EMC V-Max. The three year total cost of ownership (TCO) of EMC's V-Max was $7 Million US dollars higher, so EMC counter-proposed CLARiiON CX4 instead. But, in the end, IBM XIV proved to be the better fit, and now the customer is happy having made the switch.
The manager of an information communications technology service provider was impressed that the XIV was up and running in just a couple of days. They now have over two dozen XIV systems.
Another XIV client had lost all of their Computer Room Air Conditioning (CRAC) units for several hours. The data center heated up to 126 degrees Fahrenheit, but the customer did not lose any data on either of their two XIV boxes, which continued to run in these extreme conditions.
Optimizing XIV Performance - Brian Cormody
This session was an update from the [one presented last year] by Izhar Sharon. Brian presented various best practices for optimizing the performance when using specific application workloads with IBM XIV disk systems.
Oracle ASM: Many people allocate lots of small LUNs, because this made sense a long time ago when all you had was just a bunch of disks (JBOD). In fact, many of the practices that DBAs use to configure databases across disks become unnecessary with XIV. Wth XIV, you are better off allocating a few number of very large LUNs from the XIV. The best option was a 1-volume ASM pool with 8MB AU stripe. A single LUN can contain multiple Oracle databases. A single LUN can be used to store all of the logs.
VMware: Over 70 percent of XIV customers use it with VMware. For VMFS, IBM recommends allocating a few number of large LUNs. You can specify the maximum of 2181 GB. Do not use VMware's internal LUN extension capability, as IBM XIV already has thin provisioning and works better to allow XIV to do this for you. XIV Snapshots provide crash-consistent copies without all the VMware overhead of VMware Snapshots.
SAP: For planning purposes, the "SAPS" unit equates roughly to 0.4 IOPS for ERP OLTP workloads, and 0.6 IOPS for BW/BI OLAP workloads. In general, an XIV can deliver 25-30,000 IOPS at 10-15 msec response time, and 60,000 IOPS at 30 msec response time. With SAP, our clients have managed to get 60,000 IOPS at less than 15 msec.
Microsoft Exchange: Even my friends in Redmond could not believe how awesome XIV was during ESRP testing. Five Exchange 2010 servers connected two a pair of XIV boxes using the new 2TB drawers managed 40,000 mailboxes at the high profile (0.15 IOPS per mailbox). Another client found four XIV boxes (720 drives) was able to handle 60,000 mailboxes (5GB max), which would have taken over 4000 drives if internal disk drives were used instead. Who said SANs are obsolete for MS Exchange?
Asynchronous Replication: IBM now has an "Async Calculator" to model and help design an XIV async replication solution. In general, dark fiber works best, and MPLS clouds had the worst results. The latest 10.2.2 microcode for the IBM XIV can now handle 10 Mbps at less than 250 msec roundtrip. During the initial sync between locations, IBM recommends setting the "schedule=never" to consume as much bandwidth as possible. If you don't trust the bandwidth measurements your telco provider is reporting, consider testing the bandwidth yourself with [iPerf] open source tool.
Wrapping up my coverage of the annual [2010 System Storage Technical University], I attended what might be perhaps the best session of the conference. Jim Nolting, IBM Semiconductor Manufacturing Engineer, presented the new IBM zEnterprise mainframe, "A New Dimension in Computing", under the Federal track.
The zEnterprises debunks the "one processor fits all" myth. For some I/O-intensive workloads, the mainframe continues to be the most cost-effective platform. However, there are other workloads where a memory-rich Intel or AMD x86 instance might be the best fit, and yet other workloads where the high number of parallel threads of reduced instruction set computing [RISC] such as IBM's POWER7 processor is more cost-effective. The IBM zEnterprise combines all three processor types into a single system, so that you can now run each workload on the processor that is optimized for that workload.
IBM zEnterprise z196 Central Processing Complex (CPC)
Let's start with the new mainframe z196 central processing complex (CPC). Many thought this would be called the z11, but that didn't happen. Basically, the z196 machine has a maximum 96 cores versus z10's 64 core maximum, and each core runs 5.2GHz instead of z10's cores running at 4.7GHz. It is available in air-cooled and water-cooled models. The primary operating system that runs on this is called "z/OS", which when used with its integrated UNIX System Services subsystem, is fully UNIX-certified. The z196 server can also run z/VM, z/VSE, z/TPF and Linux on z, which is just Linux recompiled for the z/Architecture chip set. In my June 2008 post [Yes, Jon, there is a mainframe that can help replace 1500 servers], I mentioned the z10 mainframe had a top speed of nearly 30,000 MIPS (Million Instructions per Second). The new z196 machine can do 50,000 MIPS, a 60 percent increase!
The z196 runs a hypervisor called PR/SM that allows the box to be divided into dozens of logical partitions (LPAR), and the z/VM operating system can also act as a hypervisor running hundreds or thousands of guest OS images. Each core can be assigned a specialty engine "personality": GP for general processor, IFL for z/VM and Linux, zAAP for Java and XML processing, and zIIP for database, communications and remote disk mirroring. Like the z9 and z10, the z196 can attach to external disk and tape storage via ESCON, FICON or FCP protocols, and through NFS via 1GbE and 10GbE Ethernet.
IBM zEnterprise BladeCenter Extension (zBX)
There is a new frame called the zBX that basically holds two IBM BladeCenter chassis, each capable of 14 blades, so total of 28 blades per zBX frame. For now, only select blade servers are supported inside, but IBM plans to expand this to include more as testing continues. The POWER-based blades can run native AIX, IBM's other UNIX operating system, and the x86-based blades can run Linux-x86 workloads, for example. Each of these blade servers can run a single OS natively, or run a hypervisor to have multiple guest OS images. IBM plans to look into running other POWER and x86-based operating systems in the future.
If you are already familiar with IBM's BladeCenter, then you can skip this paragraph. Basically, you have a chassis that holds 14 blades connected to a "mid-plane". On the back of the chassis, you have hot-swappable modules that snap into the other side of the mid-plane. There are modules for FCP, FCoE and Ethernet connectivity, which allows blades to talk to each other, as well as external storage. BladeCenter Management modules serve as both the service processor as well as the keyboard, video and mouse Local Console Manager (LCM). All of the IBM storage options available to IBM BladeCenter apply to zBX as well.
Besides general purpose blades, IBM will offer "accelerator" blades that will offload work from the z196. For example, let's say an OLAP-style query is issued via SQL to DB2 on z/OS. In the process of parsing the complicated query, it creates a Materialized Query Table (MQT) to temporarily hold some data. This MQT contains just the columnar data required, which can then be transferred to a set of blade servers known as the Smart Analytics Optimizer (SAO), then processes the request and sends the results back. The Smart Analytics Optimizer comes in various sizes, from small (7 blades) to extra large (56 blades, 28 in each of two zBX frames). A 14-blade configuration can hold about 1TB of compressed DB2 data in memory for processing.
IBM zEnterprise Unified Resource Manager
You can have up to eight z196 machines and up to four zBX frames connected together into a monstrously large system. There are two internal networks. The Inter-ensemble data network (IEDN) is a 10GbE that connects all the OS images together, and can be further subdivided into separate virtual LANs (VLAN). The Inter-node management network (INMN) is a 1000 Mbps Base-T Ethernet that connects all the host servers together to be managed under a single pane of glass known as the Unified Resource Manager. It is based on IBM Systems Director.
By integrating service management, the Unified Resource Manager can handle Operations, Energy Management, Hypervisor Management, Virtual Server Lifecycle Management, Platform Performance Management, and Network Management, all from one place.
IBM Rational Developer for System z Unit Test (RDz)
But what about developers and testers, such as those Independent Software Vendors (ISV) that produce mainframe software. How can IBM make their lives easier?
Phil Smith on z/Journal provides a history of [IBM Mainframe Emulation]. Back in 2007, three emulation options were in use in various shops:
Open Mainframe, from Platform Solutions, Inc. (PSI)
FLEX-ES, from Fundamental Software, Inc.
Hercules, which is an open source package
None of these are viable options today. Nobody wanted to pay IBM for its Intellectual Property on the z/Architecture or license the use of the z/OS operating system. To fill the void, IBM put out an officially-supported emulation environment called IBM System z Professional Development Tool (zPDT) available to IBM employees, IBM Business Partners and ISVs that register through IBM Partnerworld. To help out developers and testers who work at clients that run mainframes, IBM now offers IBM Rational Developer for System z Unit Test, which is a modified version of zPDT that can run on a x86-based laptop or shared IBM System x server. Based on the open source [Eclipse IDE], the RDz emulates GP, IFL, zAAP and zIIP engines on a Linux-x86 base. A four-core x86 server can emulate a 3-engine mainframe.
With RDz, a developer can write code, compile and unit test all without consuming any mainframe MIPS. The interface is similar to Rational Application Developer (RAD), and so similar skills, tools and interfaces used to write Java, C/C++ and Fortran code can also be used for JCL, CICS, IMS, COBOL and PL/I on the mainframe. An IBM study ["Benchmarking IDE Efficiency"] found that developers using RDz were 30 percent more productive than using native z/OS ISPF. (I mention the use of RAD in my post [Three Things to do on the IBM Cloud]).
What does this all mean for the IT industry? First, the zEnterprise is perfectly positioned for [three-tier architecture] applications. A typical example could be a client-facing web-server on x86, talking to business logic running on POWER7, which in turn talks to database on z/OS in the z196 mainframe. Second, the zEnterprise is well-positioned for government agencies looking to modernize their operations and significantly reduce costs, corporations looking to consolidate data centers, and service providers looking to deploy public cloud offerings. Third, IBM storage is a great fit for the zEnterprise, with the IBM DS8000 series, XIV, SONAS and Information Archive accessible from both z196 and zBX servers.
I have arrived safely to San Francisco, and was able to check-in at the hotel, pick up my registration badge for Oracle OpenWorld 2011, and attend the first keynote session. This is the largest Oracle OpenWorld event to-date, with over 45,000 attendees from 117 different countries. There are 520,000 square feet of exhibition floor, and over 2,400 educational sessions. The conference is spread across the different buildings of the Moscone center, as well as nearby hotels. On average, attendees will walk seven miles during the week.
Larry Ellison was the keynote speaker for this first kick-off session. He focused almost exclusively on server and storage hardware. He feels that business is all about moving data, not doing integer math.
At the beginning of 2011, Oracle had only sold about 1,000 Exadata, but they have a sales target to sell an additional 3,000 Exadata boxes by year end.
The Exadata offers up to 10x columnar compression, and has 10x faster bandwidth (40Gbps Infiniband versus 4Gbps FCP). If you have a 100TB database, it would take up only 10TB of disk with this approach. He claims that the 90TB of disk you don't have to buy can then be used to buy more DRAM and/or Flash SSD.
(Realistically, since SSD is 15x more expensive than spinning disk, you can only purchase about 6TB of Flash for the 90TB you save on disk!)
Larry claims the design point for Exadata and Exalogic was to offer a system that was more powerful than IBM's fastest P795 computer, but cheaper than commodity x86 hardware. His secret is to "Parallel everything" for faster performance, and no single points of failure (SPOF). Exadata offers up to 10-50x faster query, and 4-10x faster OLTP. To keep costs low, Exadata uses all commodity hardware except the Infiniband. He cited various customer examples:
A company replaced 36 Teradata with 3 Exadata and result was application was 8x faster.
Banco Chile 9x faster than previous system
Deutsche Post 60x faster
Sogetti gets 60x faster backups.
French bank BNP Paribas 17x faster and no change to applications.
Proctor & Gamble 18x faster
Merck 5x faster
Turkcell 250TB compressed to 25TB, 10x faster
The problem was that in each example, he said what it was compared against was the old previous system, which varies and could have been an older Sun system, or an old system from HP, IBM or Dell. Perhaps it was a freudian slip, but Larry mistakenly said "Paralyze" your applications, when he probably meant to "Parallelize".
Of all their 380,000 Oracle customers, 70 percent have SPARC/Solaris and/or Linux. Last week, Oracle announced the new SPARC-T4, which Larry claimed was 5x faster than the previous SPARC-T3. Larry feels that for the first time ever, a non-IBM CPU can challenge the long-standing rein of the IBM POWER series processor. Larry admitted that the IBM POWER7 chip actually did some tasks faster than the SPARC-T4, so his work is not yet done, but they plan to offer a new SPARC-T5 next year that will be 2x better than the SPARC-T4.
Larry compared the I/O bandwidth of serv ers based on SPARC-T4, compared to POWER7, and found that the SPARC-T4 has double the I/O bandwidth, for a cost that was only about 1/4 the cost of a mainframe. IBM offers both. POWER7-based servers for CPU-intensive workloads, and System z (S/390)-based systems for I/O-intensive workloads. Larry feels that even though POWER7 is superior than SPARC-T4 for mathematical calculations, all business applications are focused on I/O-bandwidth to move data, not computations.
Larry claims the new SPARC-T4 can do 1.2 million IOPS. He uses 40 Gbps Infiniband instead of traditional SAN-attached FCP solutions.
A new "box" called Exalytics, combines their commodity hardware platform with a hueristic adaptive in-memory cache, their latest "me-too" solution that compares with what IBM already offers in [IBM SolidDB]. In fact, their me-too is not even internally developed, but rather the result of an acquisition of a company called "Times Ten". I thought it was interesting that the only piece of Oracle software mentioned during Larry's 90-minute speach, was this piece of acquired technology. The new Exalytics product run on a small rack and grow, analyzing relational data, non-relational OLAP, as well as unstructured documents. The result is what Larry called "the Speed of Light".
He also mentioned that Bob Shimp would kick-off the Cloud later in the week. Given that Larry himself thought that Cloud was a stupid, over-marketed term that nobody has deployed over the past few years, to a complete believer, claiming that over 20 live demos will be given this year on Cloud.
Perhaps the funniest quote was his motivation to use Infiniband as the interconnect
"Ethernet was invented by Xerox when I was a child."
-- Larry Ellison
Here are some sessions that IBM is featuring on Monday. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
IBM Cloud Computing Solutions for Oracle
10/03/11, 10:30 a.m. – 11:00 a.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Chuck Calio,Technical Strategist, IBM Systems & Technology Group
IBM is recognized in the IT industry as one of the "Big 6" cloud providers, along with Amazon, Google, Microsoft, Salesforce and Yahoo. This session will highlight how IBM Cloud offerings apply to Oracle applications.
Lowering Cost and increasing efficiency in your long term support of Oracle EPM and BI
10/03/11, 3:00 p.m. -- 3:30 p.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Matthew Angelstad, IBM Global Business Solutions - Oracle EPM (Hyperion) Practice Lead
In 2007, Oracle acquired Hyperion, a leading provider of performance management software. This session will show how IBM helps Oracle clients unify Enterprise Performance Management (EPM) and Business Intelligence (BI) in a cost-effective manner, supporting a broad range of strategic, financial and operational management processes.
Application Strategy: Charting the Course for Maximum Business Value
10/03/11, 3:30 p.m. – 4:30 p.m., OpenWorld session #39061
Presenter: Mike Marchildon, IBM
The industry is undergoing a shift from single Enteprise Resource Planning (ERP) application to second-generation platforms containing diverse yet interdependent systems. This shift presents opportunities and challenges for both IT and the business.
Monday morning of the [Oracle OpenWorld 2011] conference had Joe Tucci, CEO of EMC, present the keynote. Joe indicated that I.T. stands for "Industry in Transition". He had a chart that showed the history of IT, from the mainframe and mini-computer, to the PC and client/server era, and now to the Cloud era. He called these "waves of disruption". The catalysts for change are a "Budge Dilemma", "Information Deluge" and "Cyber Security". The keynote was very similar to what EMC presented at [VMworld] conference earlier this summer.
"We have failed our customers. Over the past 10 years, they spend 73% to maintain their existing systems, and only 27% for new."
--- Joe Tucci, EMC
While many people equate "EMC" and "Failure", I believe Joe was referring not just to his own company, but most of the other IT vendors as well. Analysts predict that from January 1, 2010 to December 31, 2019, the world of stored data will grow from 0.9 ZB to 35.2 ZB, which represents a 44x increase. During that same time, IT staff is only expected to grow 50 percent. A staggering 90 percent of this data will be unstructured (non-database) content. Meanwhile, the average company gets cyber-attacked 300 times per week.
The answer is Cloud Computing. A few years ago, EMC was trying to get people to go "private cloud" route instead of "public cloud", they now have a more realistic "hybrid cloud" approach similar to IBM. Of the clients that EMC works with, 35 percent are implementing some form of cloud, and another 30 percent are planning to. The tenents of Hybrid Cloud are "Efficiency", "Control" and "Choice" which equals "Agility".
Joe also mentioned that there is now a new "layering" for IT. Instead of storage, switches and servers, we have a cloud platform of shared resources, mobile devices like smartphones and tablets, and management.
Joe feels there is a massive opportunity where Cloud meets Big Data. A cute video showed a driver wearing a motorcycle helmet so you can't see his face get into an under-powered car with "VNXe" on the license plate. He punches in "Cloud and Big Data" into the GPS navigation system, and starts out on city streets. Then the car transforms to an under-utilized family sedan "VNX" on a highway in the middle of the desert, then transforms to an over-priced sports car labeled "VMAX" as it climbs into the mountains surrounded by fog. The video borrowed the "CARS" theme from the videos IBM developed for its 2008 launch of "Information Infrastructure" initiative.
EMC's Pat Gelsinger (CTO) and fellow blogger Chad Sakac did some demos of VMware vCenter. They called the VMware vSphere "the Datacenter-wide OS" indicating that EMC storage has 75 points of integration with their "partner" (VMware is majority-owned by EMC, so I am not sure if partner is the right term). If you don't count Itanium, SPARC, POWER and IBM Syste z architectures, VMware enjoys over 80 percent marketshare for server virtualization.
(Full disclosure: IBM is the leading reseller of VMware.)
Pat claims that 40 percent of Oracle Apps at EMC run VMware. For the longest time, Oracle refused support its apps on VMware, but they relaxed this restrictive policy back in 2009. Today, nearly 25 percent of Oracle Apps run virtualized. EMC claims that they can support 5 million VMs on a single VMAX, and can generate 1 million IOPS from a single VMware ESX host.
Chad did a demo of vFabric which allows a vCenter plug-in to kick up Database instances of OracleDB, MySQL, Hadoop, PostgreSQL, and GreenPlum (GreenPlum is EMC's version of open-source PostgreSQL).
Chad showed that VMware vMition could move workloads from servers without solid-state, to servers that are flash-enabled. Lightweight workloads can be moved from DAS-enabled servers to compute-enabled storage devices like their EMC Isilon. (EMC acquired Isilon to offer their me-too version of IBM's Scale-Out NAS [SONAS] product.) EMC announced their first "Solid-State on a PCIe card" from their Project Lightning initiative. These are 320 GB capacity, so they sounded like a me-too versino of IBM's [Fusion-io IOdrive] cards that IBM has had available for quite some time now.
Next, Pat and Chad talked about Big Data. The world is transforming from a manual scale-up model to an automated scale-out architecture. Moving from "islands" to "pools". They used a cute example of Car Insurance. Business Analytics were able to review a safe drivers record, including the driver's Facebook and Twitter activity, and give him a discount, and then review the bad driving habits of another driver, and raise the bad driver's rates.
EMC announced their "GreenPlum Analytics Platform" (GAP?). I often tell people that if you want to predict what EMC will announce next, just look at what IBM announced 18 months ago. This new platform sounds like their me-too version of IBM's [Smart Analytics System].
After EMC, Judith Sim from Oracle introduced the Ed Lee, the Mayor of San Francisco which was just named the "Greenest city in North America". He thanked the audience for contributing an estimated $100 million USD to his local economy. Also, he was happy that by eliminating paper-based handouts and conference materials, the audience saved 1,636 trees.
Mark Hurd, formerly CEO of HP, and now president of Oracle, gave some highlights of 2011, and what Oracle's strategy is going forward. He said that Oracle plans to provide complete stacks, complete choice, and have each component of the stack be best-of-breed. In 2011, Oracle introduced the new MySQL 5.5 database, Java 7 programming language, and the Solaris 11 operating system with ZFS file system. Oracle spent $4 Billion in R&D, and gained 20 percent growth in software licenses, which gave them 33 percent growth fiscally for 2011 year. Oracle acquired Larry Ellison's [Pillar Data] storage company. Oracle also launched a [Database Appliance].
Thomas Kurian, another Oracle executive, finished the keynote session. He started with yet another chart showing the historical transition from Mainframe to Tablet. He indicated that leading-edge OracleDB and their Fusion middleware combined with industry standard hardware provides 5-30x faster queries, 4-10x less disk space, and simplifies the data center footprint. Their Exadata provides what he likes to call "Hierarchical Storage Management" between DRAM, Flash Solid-State, and spinning disk.
(Note: I started my career at IBM in 1986 working on a product called DFHSM, the Data Facility Hierarchical Storage Manager! It is now a vibrant component of DFSMS, part of IBM's z/OS mainframe operating system.)
ps this new announcement is to address that deficiency.
Finally, Oracle announced their "Exadata Storage Expansion Rack". Many people realized that the Exadata was under-provisioned for storage, which explains why they have only sold a few thousand of them, so perha
If you are attending Oracle OpenWorld, here are sessions for Tuesday that IBM is featuring. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
Securing Heterogeneous Database Infrastructures: A Comprehensive Approach
10/04/11, 9:45 a.m. -- 10:15 a.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Al Cooley, Director, IBM InfoSphere Guardium
IBM Business Analystics for Oracle Solutions
10/04/11, 2:15 p.m. -- 2:45 p.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: John Strazdins, ERP Strategy Executive
Consolidated Global View of Your Customer with One Global Billing System
10/04/11, 3:30 p.m. -- 4:30 p.m., OpenWorld session #23650
Presenter: John Waterman, IBM
Enterprise billing system technologies are emerging to assist with global customer views and other challenges banks struggle with today. In this session, Citi discusses its challenges and successes in implementing a global billing system.
Upgrading Your Siebel CRM with Reduced Risk and Lowered Cost: Customer Successes
10/04/11, 3:30 p.m. -- 4:30 p.m., OpenWorld session #18222
Presenters: Arnaud Wingelaar, IBM; Geetha Sundaram; Agnes Zhang, Oracle
Hear customer success stories about upgrading Siebel CRM. Learn best practices on upgrading with lowered cost, or achieving a high-availability upgrade with zero downtime and reduced risk.
Tuesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Michael Dell, founder, chairman and CEO of Dell, Inc., presented. Over the past nine years, he feels "the line between business and IT is going away." Michael claims that "Dell is no longer a PC company", and instead is focusing on data center solutions and services to be more like IBM.
John Fowler, Executive VP for Oracle Hardware, claims that Oracle has a single team for hardware development. The SPARC-T4 is their newest chip, with 8 cores and 64 dynamic threads, running at 3.0 GHz. It has on-chip 10GbE ethernet, PCIe, DDR3 Memory controllers and Crypto features. For storage, Oracle now offers four different offerings:
Exadata (as Database storage)
ZFS Storage Array (NAS)
Pillar Axiom (block-level I/O)
Edward Screven, Chief Corporate Architect at Oracle, indicated that the new Oracle Linux kernel allows for zero downtime patches, meaning that you can update the OS while applications are running without a reboot. The OracleVM (based on open-source XEN) supports both x86 and SPARC-based server hosts. On x86, it can run Linux, Solaris and Windows guests. On SPARC, it can run Linux and Solaris guests.
John Loaiza, Oracle Senior VP, explained the Exadata. It has 168 disk drives and 56 PCIe Flash Cards, connected via 40Gbps Infiniband. The Exadata keeps all data on spinning disk, with "warm data" cached on Flash, and "hot data" cached on DRAM. This is similar to IBM's Easy Tier feature on the DS8000, SVC and Storwize V7000.
Brad Cameron, Senior Director, explained Exalogic, which pre-dates Oracle's acquisition of Sun Microsystems. The idea was to build an x86 machine for running Java applications on Oracle WebLogic. The Exalogic can connect via Infiniband to an Exadata to access database information, and to 10GbE ethernet for the rest of the servers and clients. Whether you get the quarter, half or full-rack system, you get 40TB of NAS storage.
Ganesh Ramamurthy, Oracle VP of Hardware Engineering, presented the SPARC Supercluster. This combines the storage cells from Exadata, the compute nodes from Exalogic, shared NAS storage using ZFS file system, and Solaris 11 with OracleVM. Taking a cue from IBM's zEnterprise Unified Resource Manager, Oracle is offering centralized management for all the layers in their SPARC Supercluster stack. The SPARC Supercluster is intended as general purpose machine, and can be used to run non-Oracle applications like SAP. From a storage perspective, he claims that the storage in the SPARC Supercluster is 2.5x better than EMC VMAX, which basically puts it comparable to IBM XIV pricing.
For my readers in San Francisco attending Oracle OpenWorld, here are some sessions that IBM is featuring on Wednesday. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
Data Management Best Practices for Oracle Applications
Oracle RAC and Cloud: Tips from IBM Global Business Services
10/05/11, 10:00 a.m. -- 11:00 a.m., OpenWorld session #15733
Presenters: David Simpson, IBM; Nalin Sahoo, Oracle
In this session, gain valuable insight into high-availability systems leveraging Oracle Database 11g Release 2 and Oracle Real Application Clusters (Oracle RAC). Hear best practices and lessons learned with these Oracle technologies as well as how IBM utilizes cloud infrastructure with Oracle Clusterware and server pools.
In the Heat of the Oracle Fusion Decision-Making Process: What's Your Next Move?
10/05/11, 10:00 a.m. -- 11:00 a.m., OpenWorld session #9423
Presenter: Esther Parker, IBM
This session discusses how companies can embrace Oracle Fusion so they can meet their business objectives today and in the future.
Wednesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Safra Catz, CFO and President of Oracle, introduced John Chambers, CEO of Cisco.
John says Cisco is helping to "empower the customer through market transitions." This includes helping customers decide how to deploy new technology, choosing between integrated stacks and interoperable components, scaling the business with a flat IT budget, and how/when to decide on moving to the cloud.
(FTC Disclosure: IBM resells Cisco switches and directors and are considered a partner in this sense. If you are going to buy Cisco switches and directors, please consider buying them through IBM.)
The information economy is transitioning to a networked one. Access to information is not as important as access to expertise. Process and Procedures are not as important as Communities and Relationships. The old style Command-and-Control management is giving way to Collaboration. He showed a chart that showed the evolution from routed/bridged networks to packet/mobile and video. He also had a chart that showed the evolution from Mainframe/Mini-computers, to Client/Server and Web, to Virtualization in the Cloud. He also indicated that Google's acquisition of Motorola was indicative of the "Death of the PC".
High Tech companies must re-invent themselves to stay relevant. Here were Cisco's five "Foundational Priorities":
Leadership in the Core. This refers to his core business of high-end Ethernet and Fibre Channel directors.
Collaboration. This was the original promise of networking computers together, was to bring people together also. He feels that "Collaboration" will take off in the 2010's.
Data Center/Virtualization/Cloud. Cisco is now in the business of selling computers. They are now #2 in North America for x86 server sales, and #3 globally. In this regard, they are a direct competitor to both IBM and Oracle at this conference. John wants to create "borderless" networks between Private and Public clouds. He claims that they have now 8,228 Ciscu UCS customers over the past 18 months. This was a slam at Oracle, who hasn't sold half that many new systems in the same time period.
Video. John indicated that every product in the Cisco family is video-enabled, from the Cius tablet, to WebEx, to TelePresence, to all of his switches and directors. In theory, the "Flip" video cam that Cisco dropped in their latest round of layoffs would have also been counted in that category. John indicates that he envisions video will take over as the predominant communication mechanism. Back in 2006, at Oracle OpenWorld, John showed a chart that indicated that people will transition from passive TV-watchers to active video producers. Here we are five years later, and while 24 hours' worth of video are uploaded to YouTube every second, most people are still TV-watchers.
Architectures for Business Transformation. He elaborated on this to refer to issues like reliability, security, and products that are designed to work together. Business and Government leaders are focused on their business, not technology.
He gave a demo of Cisco UCS. This is a 4U collection of server blades, with up to 384GB of DRAM using 8GB DIMMs, or 192GB using much-cheaper 4GB DIMMs. There are 2 switches with 8 ports each 10GbE, for a total of 160 Gbps, that can carry both Ethernet and FCoE traffic. The UCS System Manager is similar to IBM's Unified Resource Manager in that it manages the entire box. A "service profile" has 40 to 50 BIOS settings that can be applied to give each x86 blade a specific personality. You can re-provision these by changing their service profile as needed.
The next demo was really cool. They took video that involved people talking, and had it "machine transcribed" so that you can read the words being said in the video. Type in a word like "tolerances" in the search engine, and the video advances exactly to the spot where that word is uttered.
The next demo after that involved a special camera for monitoring High-Occupancy Vehicle (HOV) lanes in traffic. In an example used in London, UK, the camera can see inside the car and confirm there are enough people to justify HOV usage, and if not, scan the license plate and charge the owner of the vehicle a fine. (In a sense, "Big Data" analytics combined with Cisco's vision of ubiquitous video equals [Big Brother])
In another slam against Oracle, John actually backed up his claims with published benchmarks. He wrapped up his talk with: "If I have done my job well, then you will all leave this room a bit uncomfortable." Not surprisingly, John didn't mention either the vBlock relationship with EMC, or the FlexPod relationship with NetApp.
Wednesday afternoon at the [Oracle OpenWorld 2011] conference started with another keynote session.
In a last minute substitution, Oracle OpenWorld rescheduled Salesforce.com CEO Marc Benioff's keynote from Wednesday to a Thursday 8:00am morning general session, to make room for S. D. Shibulal, CEO of InfoSys Consulting.
(Forbes Magazine considers InfoSys the #15 [most innovative company]. To give this some context, Salesforce.com and Amazon.com are #1 and #2, Google and Apple are in the top 10, and Oracle is #77.
S.D. started out saying that "Today is October 4, a very important day in history!" This was October 6, so everybody was a bit confused, checking their watches and tablets to confirm what day it was. What he was referring to was the first trans-pacific flight that happened October 4 exactly 80 years ago, the pilots were awarded medals and accolades for this tremendous achievement. This year, trans-pacific flights happen every day, and nobody raises an eyebrow. I looked this up, and the first trans-pacific flight happened [June 9, 1928] from California to Australia involved stops in Hawaii and Fiji, but [Clyde Edward Pangborn] is remembered for his October 4, 1931 flight as the first non-stop flight, from Japan to Seattle, Washington. His point, however, is that innovation has a lot of "firsts" that people don't realize until things are commonplace.
If you look at the 1991 list of Fortune 500 companies, only 25 percent of these still are in operation today (IBM is one of them!) The rest failed to stay relevant, to reach and scale as needed for market transitions. He gave examples of travel agencies and the Encyclopedia Brittanica that failed to adapt in the face of [disintermediation]. Success in today's marketplace requires three things:
Predicting and sensing tomorrow's demand
Influencing tomorrow's demand
Fulfilling tomorrow's demand
Ming Tsai, Managing Director and Chief Client Office of InfoSys, asked a series of questions:
"Is Market Research dead?" In 2010, over 4 EB of data were generated. Marketeers do not need to conduct surveys to generate more data, they are drowning in data that is all around them. 80 percent of profits come from 20 percent of your clients.
"Who controls the message?" This was perhaps a tip of the hat to ousted Marc Benioff of Salesforce.com for being able to organize his own last-minute keynote at the St. Regis hotel using twitter and other social media. I was not there, but apparently the place was packed with a line around the building to hear Marc talk.
"Is Product Development backwards? This is referring to the standard waterfall approach of designing a product, shipping a product, with the first interaction with the end customer being the last stage. In new "agile" development models, customers are engaged up front, with highly iterative deployments, to ensure that the final product meets customer requirements.
He showed a product called "Social Edge" from InfoSys that determines "sentiment analysis". Users can co-create their own user experience.
Paul Gottsegen, InfoSys, explained how "Mobility" is challenging existing business models. Their latest product "mConnect" offers to link web applications to any mobile device. This includes healthcare monitoring, cash for the 50 percent of the world that are "unbanked", and even Cable TV on an iPad. He brought on stage Bill Tucker, VP of IT at Nordstrom, a retail outlet of fine clothing.
(I have a collection of Nordstrom jackets that I had bought in San Francisco Union Square throughout the years. Every time that I fly from Tucson to San Francisco, especially in the summer, it is freezing cold, and I need to buy a jacket. This time I was prepared, and brought several of me jackets with me.)
Bill explained that people are not comparing their end-user experience at Nordstrom's with direct competitors like Macy's, but rather with all of their other end-user experiences like that at Starbuck's coffee, or the Apple store. This raises the bar in customer expectations. Nordstrom has been force to make drastic improvements to keep up with these expectations.
Prasad Thirkutam, InfoSys, asked if supply chains are agile and adaptive enough. He mentioned that 40 percent of Flash memory and 60 percent of circuit boards are made in Japan that were recently hit by an earthquake and tsunami. He explained product "Demand-to-Deliver" solution from InfoSys that provides multi-level inventory, identifying the safety stock levels based on various analytics. This reduces waste by 7 percent, and shortens cash from 60 days to 40 days.
Prasad introduced Vin Melvin, CIO of Arrow Electronics. His focus is to get data "correct". To increase end-to-end speed to handle order changes and cancelations, and to optimize and re-balance supply chain as needed.
(FTC Disclosure: Arrow is a distributor of IBM equipment. I have worked with Arrow many years.)
The last keynote session of the [Oracle OpenWorld 2011] conference was Oracle making a few major announcements.
Steve Miranda, Senior VP for Oracle Applications, explained the new "Fusion 11g Apps" which are now generally available. Basically, they took all the scattered applications they have from acquisitions of PeopleSoft, JD Edwards, Siebel and so on, and re-wrote them to industry-standard Java so that they would all run either on-premise or in the Cloud. The Enterprise Apps come in seven categories: Financials like General Ledger and Payroll; Human Capital Management (HCM) formerly known as Human Resources; Supply Chain Management (SCM); Customer Relationship Management (CRM); Governance Risk and Compliance (GRC); Procurement; and Project/Portfolio Management (PPM). Oracle also has "Industry Apps" for specific verticals.
All of these apps have "embedded BI" (business intelligence), such as dashboards, multi-dimensional calculations, decision support, and real-time optimization. This is intended to help the end-user answer four questions:
What do you need to do today?
How to get it done?
What you need to know today?
Who can help you?
Larry Ellison, Oracle CEO, said that it took six years to rewrite all the Fusion Apps. They used an "agile" development model with over 200 early adopters to ensure that these applications were successful. They were under a "controlled release program" but now that is over, and the applications are generally available. Larry indicates that these applications were developed under the concepts of Service Oriented Architecture [SOA], which neither Salesforce.com nor SAP R3 have.
(This made me chuckle. SOA was initially developed by IBM and Microsoft, but is now industry standard. There is no reason not to develop software that isn't SOA.)
Following the IBM model, Oracle has built-in the security at the OS, Database and Middleware layer, rather than in each application. As IBM has understood for several decades, a secure infrastructure is the way to go so that all applications are secure.
With all these Fusion Apps now re-written so that they work on industry-standard Java (J2EE, actually), allowing them to run either on-premise or out on the Cloud, Larry Ellison said "I guess we need a Cloud!" This started his announcement of the "Oracle Public Cloud" [OPC]. OPC has both PaaS and SaaS. The PaaS would offer VM instances with support for database and Java services. The SaaS would be all the Fusion Apps rented on the "as-a-service" model. Rather than force everyone to Oracle 11g, you can run any Oracle database on OPC, and you can run any Java or J2EE application on the OPC.
Your data is portable. Larry is pro-choice, and wants people to be able to move from any cloud to any cloud. Since it's based on industry-standard Java, applications can move seamlessly between OPC, Amazon EC2 and IBM SmartCloud. IBM has been a major force behind [Open Cloud Standards], so it is always good that other major vendors follow suit.
He quoted [someone as saying "Beware of False Clouds"] This was Salesforce.com CEO Marc Benioff's attack against all "Private Cloud" IT vendors. Larry twisted this to say he agrees, "True Clouds" are based on open industry standards, and "False Clouds" are vendor-lockin. OPC is based on Java, J2EE, XML, BPEL and Ruby on Rails, whereas Salesforce.com is based on proprietary Heroku and APEX. He called Salesforce.com the "Roach Motel of Cloud Computing" .. you can check in, but you can't check out.
OPC plans to offer some "data sources", including Dun&Bradstreet news feed, Twitter, Facebook and other social networks. It is based on a monthly subscription using a self-service portal. The resources are elastic, with capacity delivered on demand. He claims that Salesforce.com is rate-limited, and cancels long-running jobs if they are consuming too many resources. Larry said OPC would never do that.
Larry said that there are private-only offerings like SAP R3, and public-only offerings like Salesforce.com, Workday, and Taleo, but Oracle instead has adopted the IBM model of supporting choice between private, public and hybrid clouds.
Larry then attacked "Multi-tenancy", specifically, the idea that SaaS providers often use a single database instance, but then create a column to identify which records belong to which tenants. He said this was state-of-the-art 15 years ago, but is a bad idea now. Too risky. Instead, Larry's OPC has unique database instances for each tenant through virtualization.
Larry also announced the Oracle Social Network (OSN). This is a corporate-version of Facebook, that supports collaboration and file-sharing, similar to IBM [LotusLive], Google Docs, or Microsoft Office365. All of the Fusion Apps are written to interface directly with the OSN or any of these other social networks through APIs. This includes navigation and integrated social networking. He also indicated that all Fusion Apps run on mobile devices. He showed the SAP R3 GUI, and said it reminded him of "the fins on a 1968 Cadillac!"
Larry said that other CRM SaaS focus on helping sales managers track their employees, but Oracle's CRM helps sellers sell more.
He then gave an example of a mythical sales manager Bob, and his sales employee Julian, selling two Exadata boxes for $4.8 Million USD. A "safe harbor" statement was shown at the beginning of this keynote, to make sure nobody asks to buy Exadata boxes this cheap.