The marketshare data for external disk systems has been released by IDC for 4Q09. Overall, the market dropped 0.7 percent, comparing 4Q09 versus 4Q08. While EMC was quick to remind everyone that they were able to [maintain their #1 position] in the storage subset of "external disk systems", with the same 23.7 percent marketshare they had back in 4Q08 and revenues that were essentially flat, the real story concerns the shifts in the marketplace for the other major players. IBM grew revenue 9 percent, putting it nearly 5 points of marketshare ahead of HP. HP revenues dropped 7 percent, moving it further behind. Not mentioned in the [IBM Press Release] were NetApp and Dell, neck and neck for fourth place, with NetApp gaining 16.8 percent in revenues, while Dell dropped 13.5 percent. Both NetApp and Dell now have about 8 percent marketshare each. These top five storage vendors represent nearly 70 percent of the marketshare.
Given that HP is IBM's number one competitor, not just in storage but all things IT, this was a major win. Bob Evans from InformationWeek interviews my fifth-line manager, IBM executive Rod Adkins [IBM Claims Hardware Supremacy] where he shares his views and opinions about HP, Oracle-Sun, Cisco and Dell.
I'll add my two cents on what's going on:
- Shift in Servers causes Shift in Storage
Hundreds of customers are moving away from HP and Sun over to IBM servers, and with it, are chosing IBM's storage offerings as well. IBM's rock-solid strategy (which I outlined in my post [Foundations and Flavorings]) has helped explain the different products and how they are positioned. HP's use of Itanium processors, and Sun's aging SPARC line, are both reasons enough to switch to IBM's lastest POWER7 processors, running AIX, IBM i (formerly i5/OS) and Linux operating systems.
- Thunder in the Clouds
Some analysts predict that by 2013, one out of five companies won't even have their own IT assets. IBM supports all flavors of private, public and hybrid cloud computing models. IBM has its own strong set of offerings, is also the number one reseller of VMware, and has cloud partnerships with both Google and Amazon. HP and Microsoft have recently formed an alliance, but they have different takes on cloud computing. HP wants to be the "infrastructure" company, but Microsoft wants to focus on its ["three screens and a public cloud"] strategy. Microsoft has decided not to make its Azure Cloud operating system available for private cloud deployments. By contrast, IBM can start you with a private cloud, then help you transition to a hybrid cloud, and finally to a public cloud.
In the latest eX5 announcement, IBM's x86-based servers can run 78 percent more virtual machines per VMware license dollar. This will give IBM an advantage as HP shifts from Itanium to an all x86-based server line.
- Network Attached Storage
There seems to be a shift away from FC and iSCSI towards NAS and FCoE storage networking protocols. This bodes bad for HP's acquisition of LeftHand, and Dell's acquisition of EqualLogic. IBM's SONAS for large deployments, and N series for smaller deployments, will compete nicely against HP's StorageWorks X9000 system.
- Storage on Paper no longer Eco-friendly
HP beats IBM when you include consumer products like printers, which some might consider "Storage on Paper". At IBM, we often joke that 96 percent of HP's profits come from over-priced ink cartridges. With the latest focus on the environment, people are printing less. I have been printing less myself, setting my default printer to generate a PDF file instead. There are several tools available for this, including [CutePDF] and [BullZip]. As IBM employees switch from Microsoft Office to IBM's [Lotus Symphony], it has built-in "export-to-PDF" capability as well. People are also going to their local OfficeMax or CartridgeWorld to get their cartridges refilled, rather than purchase new ones. That has to be hurting HP's bottom line.
- Don't Forget About Storage Management
The leading storage management suites today are IBM's Tivoli Storage Productivity Center and EMC's Control Center. HP's Storage Essentials doesn't quite beat either of these, and management software is growing in importance to more and more customers.
To learn more about IBM results 4Q09 and full-year 2009, see [Quarterly Earnings].
technorati tags: IBM, EMC, IDC, HP, NetApp, Dell, SPARC, Itanium, POWER7, cloud computing, three screens and cloud, VMware, FC, iSCSI, NAS, FCoE, Microsoft, printers, Productivity Center, LeftHand, EqualLogic, PDF, CutePDF, BullZip, 4Q09
A long time ago, perhaps in the early 1990s, I was an architect on the component known today as DFSMShsm on z/OS mainframe operationg system. One of my job responsibilities was to attend the biannual [SHARE conference to listen to the requirements of the attendees on what they would like added or changed to the DFSMS, and ask enough questions so that I can accurately present the reasoning to the rest of the architects and software designers on my team. One person requested that the DFSMShsm RELEASE HARDCOPY should release "all" the hardcopy. This command sends all the activity logs to the designated SYSOUT printer. I asked what he meant by "all", and the entire audience of 120 some attendees nearly fell on the floor laughing. He complained that some clever programmer wrote code to test if the activity log contained only "Starting" and "Ending" message, but no error messages, and skip those from being sent to SYSOUT. I explained that this was done to save paper, good for the environment, and so on. Again, howls of laughter. Most customers reroute the SYSOUT from DFSMS from a physical printer to a logical one that saves the logs as data sets, with date and time stamps, so having any "skipped" leaves gaps in the sequence. The client wanted a complete set of data sets for his records. Fair enough.
When I returned to Tucson, I presented the list of requests, and the immediate reaction when I presented the one above was, "What did he mean by ALL? Doesn't it release ALL of the logs already?" I then had to recap our entire dialogue, and then it all made sense to the rest of the team. At the following SHARE conference six months later, I was presented with my own official "All" tee-shirt that listed, and I am not kidding, some 33 definitions for the word "all", in small font covering the front of the shirt.
I am reminded of this story because of the challenges explaining complicated IT concepts using the English language which is so full of overloaded words that have multiple meanings. Take for example the word "protect". What does it mean when a client asks for a solution or system to "protect my data" or "protect my information". Let's take a look at three different meanings:
- Unethical Tampering
The first meaning is to protect the integrity of the data from within, especially from executives or accountants that might want to "fudge the numbers" to make quarterly results look better than they are, or to "change the terms of the contract" after agreements have been signed. Clients need to make sure that the people authorized to read/write data can be trusted to do so, and to store data in Non-Erasable, Non-Rewriteable (NENR) protected storage for added confidence. NENR storage includes Write-Once, Read-Many (WORM) tape and optical media, disk and disk-and-tape blended solutions such as the IBM Grid Medical Archive Solution (GMAS) and IBM Information Archive integrated system.
- Unauthorized Access
The second meaning is to protect access from without, especially hackers or other criminals that might want to gather personally-identifiably information (PII) such as social security numbers, health records, or credit card numbers and use these for identity theft. This is why it is so important to encrypt your data. As I mentioned in my post [Eliminating Technology Trade-Offs], IBM supports hardware-based encryption FDE drives in its IBM System Storage DS8000 and DS5000 series. These FDE drives have an AES-128 bit encryption built-in to perform the encryption in real-time. Neither HDS or EMC support these drives (yet). Fellow blogger Hu Yoshida (HDS) indicates that their USP-V has implemented data-at-rest in their array differently, using backend directors instead. I am told EMC relies on the consumption of CPU-cycles on the host servers to perform software-based encryption, either as MIPS consumed on the mainframe, or using their Powerpath multi-pathing driver on distributed systems.
There is also concern about internal employees have the right "need-to-know" of various research projects or upcoming acquisitions. On SANs, this is normally handled with zoning, and on NAS with appropriate group/owner bits and access control lists. That's fine for LUNs and files, but what about databases? IBM's DB2 offers Label-Based Access Control [LBAC] that provides a finer level of granularity, down to the row or column level. For example, if a hospital database contained patient information, the doctors and nurses would not see the columns containing credit card details, the accountants would not see the columnts containing healthcare details, and the individual patients, if they had any access at all, would only be able to access the rows related to their own records, and possibly the records of their children or other family members.
- Unexpected Loss
The third meaning is to protect against the unexpected. There are lots of ways to lose data: physical failure, theft or even incorrect application logic. Whatever the way, you can protect against this by having multiple copies of the data. You can either have multiple copies of the data in its entirety, or use RAID or similar encoding scheme to store parts of the data in multiple separate locations. For example, with RAID-5 rank containing 6+P+S configuration, you would have six parts of data and one part parity code scattered across seven drives. If you lost one of the disk drives, the data can be rebuilt from the remaining portions and written to the spare disk set aside for this purpose.
But what if the drive is stolen? Someone can walk up to a disk system, snap out the hot-swappable drive, and walk off with it. Since it contains only part of the data, the thief would not have the entire copy of the data, so no reason to encrypt it, right? Wrong! Even with part of the data, people can get enough information to cause your company or customers harm, lose business, or otherwise get you in hot water. Encryption of the data at rest can help protect against unauthorized access to the data, even in the case when the data is scattered in this manner across multiple drives.
To protect against site-wide loss, such as from a natural disaster, fire, flood, earthquake and so on, you might consider having data replicated to remote locations. For example, IBM's DS8000 offers two-site and three-site mirroring. Two-site options include Metro Mirror (synchronous) and Global Mirror (asynchronous). The three-site is cascaded Metro/Global Mirror with the second site nearby (within 300km) and the third site far away. For example, you can have two copies of your data at site 1, a third copy at nearby site 2, and two more copies at site 3. Five copies of data in three locations. IBM DS8000 can send this data over from one box to another with only a single round trip (sending the data out, and getting an acknowledgment back). By comparison, EMC SRDF/S (synchronous) takes one or two trips depending on blocksize, for example blocks larger than 32KB require two trips, and EMC SRDF/A (asynchronous) always takes two trips. This is important because for many companies, disk is cheap but long-distance bandwidth is quite expensive. Having five copies in three locations could be less expensive than four copies in four locations.
Fellow blogger BarryB (EMC Storage Anarchist) felt I was unfair pointing out that their EMC Atmos GeoProtect feature only protects against "unexpected loss" and does not eliminate the need for encryption or appropriate access control lists to protect against "unauthorized access" or "unethical tampering".
(It appears I stepped too far on to ChuckH's lawn, as his Rottweiler BarryB came out barking, both in the [comments on my own blog post], as well as his latest titled [IBM dumbs down IBM marketing (again)]. Before I get another rash of comments, I want to emphasize this is a metaphor only, and that I am not accusing BarryB of having any canine DNA running through his veins, nor that Chuck Hollis has a lawn.)
As far as I know, the EMC Atmos does not support FDE disks that do this encryption for you, so you might need to find another way to encrypt the data and set up the appropriate access control lists. I agree with BarryB that "erasure codes" have been around for a while and that there is nothing unsafe about using them in this manner. All forms of RAID-5, RAID-6 and even RAID-X on the IBM XIV storage system can be considered a form of such encoding as well. As for the amount of long-distance bandwidth that Atmos GeoProtect would consume to provide this protection against loss, you might question any cost savings from this space-efficient solution. As always, you should consider both space and bandwidth costs in your total cost of ownership calculations.
Of course, if saving money is your main concern, you should consider tape, which can be ten to twenty times cheaper than disk, affording you to keep a dozen or more copies, in as many time zones, at substantially lower cost. These can be encrypted and written to WORM media for even more thorough protection.
If these three methods of protection sound familiar, I mentioned them in my post about [Pulse conference, Data Protection Strategies] back in May 2008.
Continuing on the [IBM Storage Launch of February 9], John Sing has offered to write the following guest post about the [announcement] of IBM Scale Out Network Attached Storage [IBM SONAS]. John and I have known each other for a while, traveled the world to work with clients and speak at conferences. He is an Executive IT Consultant on the SONAS team.
[John Sing profile]
Guest Post written by John Sing, IBM San Jose, California
What is IBM SONAS? It’s many things, so let’s start with this list:
- It’s IBM’s delivery of a productized, pre-packaged Scale Out NAS global virtual file server, delivered in a easy-to-use appliance
- IBM’s solution for large enterprise file-based storage requirements, where massive scale in capacity and extreme performance is required, especially for today’s modern analytics-based Competitive Advantage IT applications
- Scales to many petabytes of usable storage and billions of files in a single global namespace
- Provides integrated central management, central deployment of petabyte levels of storage
- Modular commercial-off-the-shelf [COTS] building blocks. I/O, storage, network capacity scale independently of each other. Up to 30 interface nodes and 60 storage nodes, in an IBM General Parallel File System [GPFS]-based cluster. Each 10Gb CEE interface node port is capable of streaming at 900 MB/sec
- Files are written in block-sized chunks, striped over as many multiple disk drives in parallel – aggregating throughput on a massive scale (both read and write), as well as providing auto-tuning, auto-balancing
- Functionality delivered via one program product, IBM SONAS Software, which provides all of above functions, along with clustered CIFS, NFS v2/v3 with session auto-failover, FTP, high availability, and more
IBM SONAS makes automated tiered storage achievable and realistic at petabyte levels:
- Integrated global policy engine file placement, physical management, replication, deletion, archival
- Integrated high performance parallel scan engine capable of identifying files at over 10 million files per minute per node
- Integrated parallel data movement engine to physically relocate the data within tiered storage
And we’re just scratching the surface. IBM has plans to deploy additional protocols, storage hardware options, and software features.
However, the real question of interest should be, “who really needs that much storage capacity and throughput horsepower?”
The answer may surprise you. IMHO, the answer is: almost any modern enterprise that intends to stay competitive. Hmmm…… Consider this: the reason that IT exists today is no longer to simply save cost (that may have been true 10 years ago). Everyone is reducing cost… but how much competitive advantage is purchased through “let’s cut our IT budget by 10% this year”?
Notice that in today’s world, there are (many) bright people out there, changing our world every day through New Intelligence Competitive Advantage analytics-based IT applications such as real time GPS traffic data, real time energy monitoring and redirection, real time video feed with analytics, text analytics, entity analytics, real time stream computing, image recognition applications, HDTV video on demand, etc. Think of how GPS industry, cell phone / Twitter / Facebook, iPhone and iPad applications, as examples, are creating whole new industries and markets almost overnight.
Then start asking yourself, “What's behind these Competitive Advantage IT applications – as they are the ones that are driving all my storage growth? Why do they need so much storage? What do those applications mean for my storage requirements?”
( Read more about Analytics, pages 14-48 of [New Intelligence
for a Smarter Planet - Driving Business Innovation with IBM Analytic Solutions] )
To be “real-time”, long-held IT paradigms are being broken every day. Things like “data proximity”: we can no longer can extract terabytes of data from production databases and load them to a data warehouse – where’s the “real-time” in that? Instead, today’s modern analytics-based applications demand:
- Multiple processes and servers (sometimes numbering in the 100s) simultaneously ….
- Running against hundreds of terabytes of data of live production data, streaming in from expanding number of smarter sensors, input devices, users
- Producing digital image-intensive results that must be programatically sent to an ever increasing number of mobile devices in geographically dispersed storage
- Requiring parallel performance levels, that used to be the domain only of High Performance Computing (HPC)
This is a major paradigm shift in storage – and that is the solution and storage capabilities that IBM SONAS is designed to address. And of course, you should be able to save significant cost through the SONAS global virtual file server consolidation and virtualization as well.
Certainly, this topic warrants more discussion. If you found it interesting, contact me, your local IBM Business Partner or IBM Storage rep to discuss Competitive Advantage IT applications and SONAS further.
technorati tags: , IBM, Scale-Out, NAS, SONAS, John Sing, San+Jose, COTS, Petabytes, CEE, CIFS, NFS, FTP, HPC, New Intelligence, Analytics, Competitive Advantage IT Applications
Continuing my coverage of the Data Center Conference, held Dec 1-4 in Las Vegas, an analyst presented the challenges of managing the rapid growth in storage capacity. Administrators ability to manage storage is not keeping up with the growth. His recommendations:
- Aim to just meet but not exceed service level agreements (SLAs)
- Revisit past IT decisions. This includes evaluating your SAN to NAS ratio.
- Embrace new technologies when they are effective, this includes cloud storage, solid state drives, and interconnect technologies like FCoCEE.
- Follow vendor management best practices, update your vendor "short list".
A survey of the audience found:
- 20 percent have a single external storage vendor
- 39 percent have two external storage vendors
- 18 percent have three external storage vendors
- 23 percent have four or more external storage vendors
Throughout the industry, storage vendors are following IBM's example of using commodity hardware parts. This is because custom ASICs are expensive, and changes take a minimum of three months development time. Software-based implementations can be updated more quickly.
In terms of technologies deployed of SAN, NAS, Compliance Archive (such as the IBM Information Archive), and Virtual Tape Library (VTL) such as the IBM TS7650 ProtecTIER data deduplications solution, here was the survey of the audience:
- 8 percent: SAN only
- 14 percent: SAN and NAS
- 23 percent: SAN, NAS and Compliance Archive
- 9 percent: SAN and VTL
- 14 percent: SAN, NAS and VTL
- 32 percent: SAN, NAS, Compliance Archive and VTL
Cost reduction techniques including thin provisioning, compression, data deduplication, Quality of Service tiers, and archiving. To reduce power and cooling requirements, switch from FC to SATA disk wherever possible, and move storage out of the data center, such as on tape cartridges or cloud storage.
For emerging technologies, the following survey:
- 16 percent have already implemented a new emerging technology (IBM XIV, Pillar, 3PAR, etc.)
- 30 percent plan to do so in 12-24 months
- 4 percent plan to do so in 24-48 months
- 50 percent have no plans, and will continue to stick with traditional storage technologies
As for adopting Cloud storage, here was the survey:
- 14 percent already have
- 31 percent plan to use Cloud storage in 12-24 months
- 13 percent plan to use Cloud storage in 24-48 months
- 42 percent have no plans to adopt Cloud storage
My take-away from this is that many companies are still "exploring" into different options available to them. Fortunately, IBM offers a broad portfolio of complete end-to-end solutions to make acquiring the right mix of technologies that are optimized for your workloads possible.
technorati tags: , XIV, Cloud Storage, SAN, NAS, VTL, ProtecTIER, Information Archive