Stephen Colbert, of The Colbert Report, explains the name changes in recent mergers of the Telecommunications industry. A discussion on "changing names" and how that impacts storage seems like a good way to wrap up the week's theme on naming conventions.
Name changes are sometimes painful, but often times done for a purpose, such as to promote a family. In the US, when a man and woman marries, the woman often changes her family name to match her husband, and the kids all adopt the father's family name. I say "often" because there are times where the woman keeps her name, or adds to it in a hyphenated way. ABC News reported that a Man Fights to Take Wife's Name in Marriage. KipEsquire, a lawyer, writes about it in his blogA stitch in haste.
IT industry changes the names of products that people knew as something else. Other times, they re-use an existing name, when really it is or should be different from the original. Last year, I took on the job of helping transition from our brand "TotalStorage" to the "System Storage" product line under the new "IBM Systems" brand. I help decide what stays the same name or what changes, when it should change, and how to announce that change.
On the disk side, IBM renamed Fibre Array Storage Technology, or FAStT, which was pronounced exactly like "fast", to DS4000 series. This was a big improvement, as people couldn't seem to spell it properly, with variations like "FastT". Nor could people pronounce it properly, saying "fast-tee" instead. The advantage of "DS" is that it is both easy to spell, and easy to pronounce. The DS4000 series continues to be "fast", providing excellent performance for its midrange price category.
IBM's Enterprise Storage Server (ESS) line went from model E10, to F20, to 750 and 800. When IBM came out with its replacement, the IBM TotalStorage DS8000, some people asked why it wasn't named the ESS 900, for example. The DS8000 is quite different internally, new hardware design and implementation, but is highly compatible with the ESS line, and shares much of the same functionality from microcode. Last year, it was replaced by the IBM System Storage DS8000 Turbo. Again, newer hardware, so it was easy to justify the new name change from "TotalStorage" to "System Storage".
Renaming a product risks losing its certifications and awards. For example, IBM spent a lot of time and money getting the OS/390 operating system certified as a "UNIX" platform. When it was renamed to z/OS, IBM had to do it all over again. Learning from this experience, IBM decided not to rename the SAN Volume Controllerto a new designation like "DS5750", as it enjoys the "number one" spot on both the SPC-1 and SPC-2 performance benchmarks, and is recognized as the leader in the disk storage virtualization marketplace. Renaming this product would mean losing that collateral.
IBM's "other disk systems" the N series posed another set of challenges. The current DS line already has entry-level (DS3000), midrange (DS4000) and enterprise-class (DS6000 and DS8000) products. The OEM agreement that IBM has with Network Appliance (NetApp) resulted in a new set of entry-level, midrange, and enterprise-class products. But these didn't fit nicely into the DS3000-to-DS8000 continuum. Instead, IBM decided to go with N series, using N3000 for entry-level, N5000 for midrange, and N7000 for enterprise-class. These are different than the numbers used by NetApp for their comparable, but not identical, offerings.
On the tape side, IBM decided to name the tape drives TS1000 and TS2000 range, tape libraries and automation with a TS3000 range, and tape virtualization to the TS7000 range. A lot of tape products already had 3000 numbering that had to change to fit this new scheme. This is why IBM's popular 3592 tape drive was renamed to the TS1120. The replacement to the 3494 Virtual Tape Server was named TS7700 Virtualization Engine.
Obviously, you can't change the names of products that are currently in the field, but what about existing software with minor updates? IBM decided to leave "TotalStorage Produtivity Center" under the "TotalStorage" brand until it has a significant version upgrade. Many people say "TPC" as a convenient acronym when referring to this product, but TPC is a registered trademark of the Professional Golfers Association (PGA) to refer to its "Tournament Players Club".
How can anyone confuse "managing storage" with "playing golf"? One activity is full of frustration that takes years or decades to master, involving the need to understand a variety of equipment and techniques to use each properly to accomplish your goals; and the other is an enjoyable activity, immediately productive in front of a single pane of glass managing all of your DAS, SAN and NAS storage, from reporting on your files and databases to managing storage networks and tape libraries.
Enjoy the weekend!
technorati tags: Stephen Colbert, Colbert Report, Telecommunications industry, KipEsquire, IBM, FAStT, DS4000, DS3000, DS8000, OS/390, UNIX, z/OS, SAN Volume Controller, N series, TS1120, TS7700, TotalStorage Productivity Center, TPC, PGA, Golf[Read More]
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Welcome to my new blog on IBM Developerworks!
I am Tony Pearson, IBM brand marketing strategy, located in Tucson, Arizona. I have degrees in Computer Engineering and Electrical Engineering from the University of Arizona. Over the past 20 years, I have worked in a variety of storage roles, including development projects, product and portfolio management, testing, field support, and now bring that technical experience to marketing.
There are a lot of things to discuss related to storage, and I am never short of opinions. As such, the standard IBM disclaimer applies: “The postings on this site solely reflect the personal views of the author and do not necessarily represent the views, positions, strategies or opinions of IBM or IBM management.”
I have invited other IBMers to post their opinions, and when they do, their opinions may not necessarily match mine either.
This is an open two-way conversation between IBM, Business Partners, Independent Software Vendors, prospects and existing clients. I encourage everyone to post comments about our products, services, and marketing efforts.
Today, in the US, is Martin Luther King day. There is a good post about this by Seth Godin.Dr. King had a vision for the future, and is most remembered by his speech that began: "I have a dream..."
IBM also has a vision for the future, and like Martin Luther King's speech, is startingto enable change. Last February 2006, IBM launched "Information on Demand", a visionthat involves bringing together our hardware, software, and services.
The impact has not gone unnoticed. Barron's featured IBM in an article titled "The New IBM".
I suspect bloggers helped get the word out. Here's a graph fromYahoo! Financeshowing the IBM stock price over the pastsix months. This blog started in September, when stock was in the low 80's, and now it is in thehigh 90's. I can't take all the credit, of course, as there are now over 3000 IBMers blogging, either inside thecompany, or externally to the rest of the world.
And the future continues to look bright.Greg over at IBMeye feels thatIBM stock poised for anotherstrong year.
If the analysts are right, 2007 is going to be a good year!
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Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
We live in interesting times!
Continuing this week's theme of recap for 2006, I thought it would be good to look back at the various videos made available on the internet.
Jim Frey over at NetworkWorld has a nice summary of Pulse 2009titled [Vegas in Blue (& Green)].Here's an excerpt:
I’ve just returned from the IBM Tivoli Pulse conference in Las Vegas – a meeting of over 4000 customers, partners, and IBM employees.
If you missed Pulse 2009, perhaps because your company has put a clamp down on travel expenses, you are in luck! IBM is hosting the "Dynamic Infrastructure Forum" March 3-4, 2009, on your computer. This is an IBM Virtual event, no travel required! [Register Today!]Read More]
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I'll be traveling the next two weeks.
The week of May 11-15, I'll be in Los Angeles, California for the [IBM Systems & Technology Group Technical Conference]. I'll be presenting two topics:
The week after that, May 18-19, I'll be in Orlando, Florida for [IBM Pulse 2008] conference, which combines Tivoli and Maximo conferences of year's past. I'll be co-presenting two topics:
If you're at either, and want to meet up, let me know (either by comment below, or click on theemail-Tony-Pearson button down in the right panel)Read More]
Happy New Year, everyone!
I hope everyone had some time these past few weeks of the Winter Solstice to enjoy some time off with friends and family. I had a great trip to New York City, got to visit my brother and his friends, went to see my friends in Michigan to celebrate New Years Eve, and see the world premiere of [LexiBaby], an independent film from fellow filmmaker Jonathan Petro.
Talking to people in New York, Michigan and Arizona gave me some perspective on what 2008 was like for them, and what they anticipate for the new 2009 year. Borrowing the meme from last month's Freakonomics contest[Got Six Words to Inspire America] and the book[Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure], I can summarize the responses I heard into three groups:
The latter of course from fellow IBMers, corporate executives receiving bailout money, attorneys that specialize in foreclosures, and the lucky few who will be in Washington DC for the US Presidential Inauguration.In addition to all the bailout money from banks, insurance companies and automakers that will be spent on IBM equipment and services, there might be additional funds from the US Government to improve our country's information infrastructure.In a recent Forbes article titled[The Tech Solution To The Recession], Andy Greenberg writes about US president-elect Barack Obama's ideas about a stimulus to the economy. Here's an excerpt:
"IBM, for starters, believes that a massive infusion of cash should go toward cutting-edge technology. Last month, IBM CEO Sam Palmisano presented a report to Obama's transition team from the Information Technology and Innovation Foundation (ITIF) that argues that a $30 billion investment in universal broadband, health information technology and a smarter power grid could create 950,000 jobs.
The concept and advantages of network multipliers are not new. For more on this, read the whit technorati tags: Winter Solstice, New York City, LexiBaby, Freakonomics, six-word, bailout money, Washington DC, Presidential Inauguration, IBM, information infrastructure, Barack Obama, Sam Palmisano, ITIF, network multipliers
technorati tags: Winter Solstice, New York City, LexiBaby, Freakonomics, six-word, bailout money, Washington DC, Presidential Inauguration, IBM, information infrastructure, Barack Obama, Sam Palmisano, ITIF, network multipliers[Read More]
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While the rest of Americans were glued to their televisions watching President Obama explain his plan for recovery, my colleagues and Ihad dinner with clients from Canada.
Of course, in conversations with clients, it is best to avoid topics like politics or drugs,but the intersection of government health care and implications on IT can't be disregarded.Since Canada has a more efficient healthcare process, the government enjoys a lower costper citizen. President Obama has suggested that the United States should adopt reforms to make the American system more efficient, including electronic medical records.
Not surprisingly, [smarter healthcare] is part of IBM's latest set of strategic init If there is any situation that needs to deliver the right information, to the right people,at the right time, healthcare is certainly one of them. Having the right information canhelp reduce medical mistakes. I personally know some doctors here in Tucson, and they are the first to admit that theywould prefer to focus on their core strengths, which they spent many years in medical school,and leave the administrative details to someone else. Focusing on core strengths is acommon theme for successful businesses, and this is no different. Medical emergencies do not always happen near the hospital or clinic that your medical records are stored at.An exciting feature of digital information is that it is easy to transport to where it isneeded, unlike paper records or X-ray film. To learn more about IBM's strategy and vision, see IBM's[Smarter Planet] Web site.
If there is any situation that needs to deliver the right information, to the right people,at the right time, healthcare is certainly one of them. Having the right information canhelp reduce medical mistakes.
I personally know some doctors here in Tucson, and they are the first to admit that theywould prefer to focus on their core strengths, which they spent many years in medical school,and leave the administrative details to someone else. Focusing on core strengths is acommon theme for successful businesses, and this is no different.
Medical emergencies do not always happen near the hospital or clinic that your medical records are stored at.An exciting feature of digital information is that it is easy to transport to where it isneeded, unlike paper records or X-ray film.
To learn more about IBM's strategy and vision, see IBM's[Smarter Planet] Web site.Read More]
Continuing my business trip through Canada, an article by Richard Blackwell titled [The Double Bottom Line] yesterday's Globe and Mail newspaper caught my attention.Here is an excerpt, citing Tim Brodhead, president of the J.W. McConnell Family Foundation in Montreal:
The bottom line for any business is making a profit, right?This fiduciary duty to maximize profits is discussed in the 2003 docu
If you buy a (RED) product from GAP, Motorola, Armani, Converse or Apple, they will give up to 50% of their profit to buy AIDS drugs for mothers and children in Africa. (RED) is the consumer battalion gathering in the shopping malls. You buy the jeans, phones, iPods, shoes, sunglasses, and someone - somebody’s mother, father, daughter or son - will live instead of dying in the poorest part of the world. It’s a different kind of fashion statement.
Another example is IBM's recent press release [IBM Plans Investment Increase in Sub-Saharan Africa]:
The company, which has operated in Africa for nearly six decades, expects to increase its investment by more than $US120 million (more than R820 million) over the next two years. In the coming year, IBM expects to hire up to 100 students from Sub-Saharan universities to meet the growing demand in services, global delivery and software development.A recent IBM Global Innovation Outlook (GIO) [report on Africa] indicates that the economies ofdozens of African nations are growing at healthy rates, the best in the past 30 years, with 5.5 to 5.8 percent averageacross the continent. This supports last month's news that [Top IBM thinkers to mentor African students]:
Hundreds of IBM scientists and researchers will mentor college students in Africa. Called Makocha Minds (after the Swahili word for "teacher"), the program will reach hundreds of computer science, engineering and mathematics students.
Mentoring via email and online collaboration is very reasonable. I have mentored both high school and collegestudents through a partnership between IBM Tucson and the Society of Hispanic Professional Engineers[SHPE]. While thekids were all located in Tucson, I rarely am, traveling nearly every week, but I madetime for the kids via email and online collaboration wherever I happened to be.Innovation that matters: XO laptop], you have a second chance! Wayan Vota indicates on his blog [OLPCnews.com] that the program has been extended to December 31, and has [gone global].
technorati tags: IBM, Canada, Richard Blackwell, Globe Mail, Tim Brodhead, Corporation, ONE.org, Product(RED), GAP, Motorola, Armani, Converse, Apple, Sub-Saharan, Africa, Montreal, Mark Harris, Global Innovation Outlook, GIO, Makocha, Minds, Society, Hispanic, Professional, Engineers, SHPE, OLPC, One Laptop Per Child, G1G1, Afghanistan, Cambodia, Haiti, Mongolia, Rwanda, Wayan Vota, Kiva, Acumen[Read More]
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Guy Kawasaki is hosting a Web Conference next week on The Art of Evangelism.By this he is referring to promoting products and services, rather than the trad
A few years ago, I myself had the official title of "Technical Evangelist" for the IBM System Storageproduct line. I never liked the title, and asked to use something else, but since I was part of ateam of "Technical Evangelists," I had to keep it. A lot of companies were using this as a title,I was told, and everyone knew that it was not a religious reference, but a marketing one.
Sometimes, words do not translate well into other countries or cultures. Four years ago, on theweek of September 11, 2003, I traveled to Kuwait, Qatar and UAE for a business trip to present thelatest on our storage products. On arrival in Kuwait, I had to fill out my "visa application" to enterthe country, and it asked for my "occupation/title" but there were not enough spaces to write "Technical Evangelist" so I just entered "Evangelist".
The two Kuwaitis behind the desk looked it up in their Arabic/English dictionary, discussed it, andweren't sure if they should shoot me, or take me to the back room to video tape my proper be-heading. Our official hostcame over to ask what was the delay, and they showed her the dictionary translation. She asked me,"Why would you put Evangelist as your title?" So, I gave her my business card, and told herthat my full title of Technical Evangelist did not fit in the space provided.
She explained to the two behind the desk that I had misunderstood the question, and misspelled theactual word intended was "Engineer". She showed them the agenda of the IBM Technical Conference I wasspeaking at, and the list of Oil and Construction companies that were attending. They looked upthe new title "Engineer", and agreed the translation was suitable for entry, and that these two words,Evangelist and Engineer, used enough similar letters they could understand how one might misspell one for the other.
Our limo took a small detour to the middle of the desert so that we could burn and bury the ashes of the remainder of my business cards, before arriving to the hotel. All of my powerpoint slides that listed my title were changed to "Technical Engineer". The events themselves went very well,as IT people are the same all over the world, and had no problem setting aside religious or poli When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways. Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways.
Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
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Wrapping up this week's theme of thankfulness, I am thankful for theOne Laptop Per Child [OLPC] and their Get-One-Give-One (G1G1)offer.
Last November, I was one of the first to [sign up for the G1G1],and when mine arrived December 24, I posted initial observations in this[OLPC series].Over the past year, I have had the pleasure of helping out teams in Nepal and Urug Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD. I'm thankful I did. Happy Thanksgiving to all my readers in the USA!
Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD.
I'm thankful I did. Happy Thanksgiving to all my readers in the USA!Read More]
Greg over at IBM Eye has a post [Leave Detroit Alone: It works for IBM] that points to Gaurav Sabnis' article [Detroit, Romney and IBM] commenting on Mitt Romney'sOp-Ed piece in the New York Times ["Let Detroit Go Bankrupt"].
Gaurav takes this argument one step further, referring to IBM's amazingturn-around back in 1993. Whereas the US Auto Industry has pushed backagainst inevitable globalization, IBM has embraced it, re-inventing itself into aGlobally Integrated Enterprise [GIE] and helping our clients do the same.I've been working for IBM since 1986, so I remember the pre-1993 IBM and how different it is now in the post-1993 era.
The marketplace has responded positively. Since 2004, more than 5,000 companies worldwide have replaced their HP, Sun, and EMC products with energy-efficient IBM Systems: Servers and Storage. Companies have invested in IBM's servers and storage to tackle their most challenging business objectives and to help reduce sprawling data center costs for labor, energy and real estate.This announcement was part of IBM's[Press Release]for its Migration Factory offering. The Migration Factory includes competitive server assessments, migration services, and other resources to help customers achieve energy and space savings and lower their cost of ownership.
Earlier this month, IBM's Chairman and CEO Sam Palmisano recently outlined the possibilities of a smarter planet to the Council on Foreign Relations.Steve Lohr of the New York Times weighs in with his article [I.B.M. Has Tech Answer for Woes of Economy], and Dr. Fern Halper of Hurwitz & Associates gives her take over at [IT-Director.com].
Transcontinental flights and the[Travel Channel] have made the world smaller.Thomas Friedman argued the world has also become "flatter",thanks to advances in computers and global communication, in his 2005 book[The World is Flat].Now, IBM recognizes that Info I am thankful IBM is leading the effort to save the planet.To learn more about IBM's plans for a smarter planet, read [Sam's speech] and the [Ideas from IBM] page.See also fellow IBM blogger Bob Sutor's [Web 2.0 Summit presentation]. technorati tags: IBM, Detroit, Auto Industry, Mitt Romney, John McCain, Gaurav Sabnis, IBM Eye, GIE, HP, Sun, EMC, Migration Factory, Sam Palmisano, Smarter Planet, financial crisis, meltdown, global warming, climate change, traffic, energy, healthcare
I am thankful IBM is leading the effort to save the planet.To learn more about IBM's plans for a smarter planet, read [Sam's speech] and the [Ideas from IBM] page.See also fellow IBM blogger Bob Sutor's [Web 2.0 Summit presentation].
technorati tags: IBM, Detroit, Auto Industry, Mitt Romney, John McCain, Gaurav Sabnis, IBM Eye, GIE, HP, Sun, EMC, Migration Factory, Sam Palmisano, Smarter Planet, financial crisis, meltdown, global warming, climate change, traffic, energy, healthcare[Read More]
Well, this has been an interesting two weeks. On week 1, I focused on IBM's strategy and four keysolutions areas: Information Availability, Information Security, Information Retention, and Info
While IBM had switched over to solution-selling a while ago, some of our competitors are still inproduct-selling mode, and try to frame all competitive comparisons on a product-by-product basis.In my post[Supermarkets and Specialty Shops], I drew the analogy that the IT supermarkets (IBM, HP, Sun and Dell) are focusedon selling solutions, but the IT specialty shops (HDS, EMC, and others) are still focused on products.
Certainly, the transition from product-focused to solution-focused is not an easy one. As the IT industry matures, more and more clients are looking to buy solutions from theirvendors. What does it take to change behaviour of newly acquired employees, recently hired sales reps, and business partners, many of whom come from product-centric cultures, to match this dramatic shift in the marketplace? Let's take a look at change in other areas of the world.
On the[Freakonomics blog], Stephen Dubner discusses how clever people in Israel have figured out a way to get people to clean up after their pets in public places. This is a problem in many countries. Here we see an old idea, the [carrot-and-stick] approach, combined with newinformation technology. Here's an excerpt:
"In order to keep a city’s streets clean of dog poop, require dog owners to submit DNA samples from their pets when they get licenses; then use that DNA database to trace any left-behind poop and send the dogs’ owners stiff fines.
Sometimes, if enough people change, then changing behaviours of the few remaining becomes much easier. DanLockton on his Architectures of Control blog posts about the[London Design Festival - Greengaged]. This year, the festival focused on behavior changes for a greener environment, ecodesign and sustainable issues in design.Here's an excerpt and corresponding 5-minute YouTube video:
Lea argued three important points relevant to behaviour change:
Of course, tax and government regulations can heavily influence behaviour and decisions. Since today is[International Talk Like a Pirate Day], I thought I would finish this post off with this interesting piece on Google barges. Some companies, like IBM and Google, seem more adaptable to changing behaviour and trying out fresh new ideas.Will Runyon over on the Raised Floor blog, has a post about Google's patent for[Data center barges on the sea]:"The idea is to use waves to power the data centers, ocean water to cool them, and a moored distance of seven miles or more to avoid paying taxes."
Arrr! Now that's what I call a new way of looking at things!
technorati tags: IBM, strategy, Information Infrastructure, solution-selling, behaviour, HP, Sun, Dell, EMC, HDS, DNA, database, Petah Tikva, Israel, Dan Lockton, Candid Camera, Lea Simpson, Will Runyon, Raised Floor, Google, patent, barges, taxes, regulations[Read More]