Safe Harbor Statement: The information on IBM products is intended to outline IBM's general product direction and it should not be relied on in making a purchasing decision. The information on the new products is for informational purposes only and may not be incorporated into any contract. The information on IBM products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described for IBM products remains at IBM's sole discretion.
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Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is not a medical doctor, and this blog does not reference any IBM product or service that is intended for use in the diagnosis, treatment, cure, prevention or monitoring of a disease or medical condition, unless otherwise specified on individual posts.
Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Sometimes, it's difficult to explain the products I manage to people outside the IT storage industry. How do you explain FCP vs. FICON, Giant Magnetoresistive (GMR) heads, the SMI-S interface, etc. enough to then explain how your job relates to those technologies. At least my friends and family read this blog, so they can somewhat understand some of the things I am working on. When I visit my folks on Sundays, we sometimes discuss items they read in my blog that week.
In addition to a "take your children to work day", we have discussed within IBM a "take your parents to work day", especially for the young new hires who have a hard time explaining what their new job is to the rest of their family.
The problem is not just your parents, but any of your co-workers old enough to be parents who haven't bothered to keep up with the latest advancements in Web 2.0 technology. Here are some examples:
A project leader working with a technology partner asked if me if there was a difference between a "blog" and a "wiki" and which should his team use. This was not a simple yes/no answer, and involved some explanation, conversation and understanding of what he was trying to accomplish.
For one of my meetings, someone instant-messaged me asking where it was, was it "face-to-face" (F2F) or Conference call (CC). I replied back, "A2A w/CC" (avatar-to-avatar with voice over conference call). When you are meeting other avatars in-world in Second Life, it gets quite distracting having everyone typing away, with their hands and fingers moving furiously, so we use a conference call to complement our 3D interaction.
That's why I was very excited to seeLinden Lab announces voice beta in Second Life. It won't be fully ready until later this year, but adding voice to Second Life will greatly reduce the hurdles we now have trying to coordinate conference calls with in-world activity.
I realize not everyone can keep up with all the new and different technologies, but the social networking aspects of some of these new developments are worth looking into.
Wrapping up my week's theme of "diversity", with posts on a diverse set of topics,today I will suggest ways to spendyour time while you are walking 10,000 steps per day, as recommended by the authorsof the book "You: On a Diet".
(If you thought this was about the 10,000 steps it might take to implement a storage solution, you should switch over to IBM as your storage vendor. For example, the DS3200 and DS3400 can beimplemented in as little as SIX steps. That's pretty cool.)
Blogs like Lifehacker are an excellent resource for neat littletips and tricks to help you throughout your day, like how to use your iPod, cell phone or computer better, for example. These suggestions are based on the idea that you can walk your 10,000 steps with access to an iPod and cell phone.
Learning a language
... or refreshing yourself on a language you might not have spoken in a while. In addition to formal audio-based lessons from Pimsleur, there are podcasts you can get for various languages. In preparation for my upcoming trip to Japan and China, I have been listening to JapanesePod101.com and ChinesePod.com which have quick lessons that complement the formal training.This Lifehacker postindicates there are similar ones for French, Spanish, Italian, and Brazillian Portuguese.
Practicing your presentation
Walking while practicing your 30-60 minute presentation would be good exercise.MicroPersuasion explains how to turn your iPod into the ultimate PowerPoint accessory, and this article in PlayListmag.com providesthe steps to get a PowerPoint presentation onto your iPod. I did this, and the slides are found underPhotos->Photo Library. The images are small, but heck, they are your charts and you should recognize themwell enough to remind yourself what to say on each slide.Also, I am able to record my practice sessions using MP3 Recorder and listen as I page through each slide. (In theory, you can use your iPod to present your slides to your audience, plugging the iPod directly into the laptop projector, instead of a laptop, using cables available at your local Apple store, and use the iPod controls as your forward/backward remote.)
Working your To-Do list
You can download your to-do list to your iPod. I use BackPackIt from 37 Signals. You can sign up for a free account, or upgrade to a paid account, and have anamazingly simple browser-based tool to develop your to-do lists, one for each project or aspect of your life. Oncedone, the list can be emailed to you as plain text. Enable your iPod as an "external disk drive" and copy this text file to your NOTES directory on the iPod drive. Voila! You can now read your to-do list! (I could also send it to my cell phone, using email@example.com, but I find the iPod easier to read and navigate)
Think of something to add? Send an email from your cell phone. With BackPackit, I can send an email that will directly add my text as a note or todo list item. On my phone, this is simply sending a text message to "500" with text like:
"firstname.lastname@example.org todo # buy bread".
The hash mark (#) separates the subject line from the body of the email, and this is how Backpackit knows its a todo item or a note. If you pre-program the huge email address in advance on your phone, then it isn't as bad as it looks. It will be on your packpackit page the next time you log in.
Well, that's three suggestions. The next time you complain that there is no time to walk, you now have no excuse.
Of these, fellow blogger Marc Farley suggested for me "Tony Late for Dinner Pearson", which is fair, I guess, given that I often work late to make sure my blog posts are well written, and sometimes that means I am the last to leave the building.
Full Disclosure: I've known Marc for a while now, we have attended events together and even were co-speakers on a conference call for customers.
Perhaps more disturbing is that, for the most part, the storage blogosphere is entirely dominated by men. Where are the women bloggers for storage?
Tim Ferris started the festivities with [The Grand Illusion: The Real Tim Ferriss speaks]. He claimed that for the past year, he outsourced the writing of his blog to a writer from India, and an editor from the Philippines. Given that his post was dated March 31, and he writes frequently about the benefits of outsourcing, it appeared like a legitimate post. However, Tim fessed up the following day, claiming that it was April 1 in Japan where he wrote it.
Guy Kawasaki wrote[April Fools' Stories You Shouldn't Believe]including my favorite #12 "Ruby on Rails cited Twitter as the centerpiece of its new 'Rails Can Scale' marketing program." Speaking of Twitter, Fellow IBM blogger Alan Lepofsky from our Lotus Notes team wrote[Great, now there is Twitter Spam]. It looked like a real post, but then I realized, ... everything on Twitter is spam!
Topics like energy consumption and global warming were fodder for posts and pranks.The post[Was Earth Hour a joke again?], argued thatthe preparation of "Earth Hour" last week in effect used up more energy than the hour of this annual "lights-off event" actually saved. This reminded me of John Tierney's piece in the New York Times ["How virtuous is Ed Begley, Jr.?"] where a scientist explains that it is more "green" for the environment to drive a car short distances than to walk:
If you walk 1.5 miles, Mr. Goodall calculates, and replace those calories by drinking about a cup of milk, the greenhouse emissions connected with that milk (like methane from the dairy farm and carbon dioxide from the delivery truck) are just about equal to the emissions from a typical car making the same trip. And if there were two of you making the trip, then the car would definitely be the more planet-friendly way to go.
Wayan Vota, my buddy over at OLPCnews, writes in his post[Windows XO Child Centric Development] that the "Sugar" operating environment on the innovative Linux-based XO laptops will soon be re-named the"Windows XO Operating System", with their new motto "Windows XO: A Child-Centric Operating Platform for Learning, Expression and Exploration." The mocked up photo of an XO laptop with the Windows XO logo was excellent!
The economists from Freakonomics explain in [And While You're at it, Toss the Nickel] that it costs the US Government 1.7 cents to produce each penny. The US government loses $50 million dollars each year making pennies. Each nickel costs 10 cents to produce. This one was dated March 31, so it could actually be true. Sad, but true.
My favorite, however, was EMC blogger Barry Burke's post["5773 > c"] explaining howtheir scientists were able to reduce latency on the EMC SRDF disk replication capability:
What the de-dupe team found is that there is a hidden feature within recent generations of this chip that allow a single bit, under certain circumstances, to represent TWO bits of information.
Still, almost 34% of the total bits transferred were in fact aligned double-zeros, far more than all other bit combinations - and most importantly, these were quite frequently byte-aligned, as required by this new-found capability. Makes sense, if you think about it - most of those 32- and 64-bit integers are used to store numbers that are relatively small (years, months, days, credit charges, account balances, etc.). So that's why the team decided to use this new two-fer bit to represent "00".
Mathematically, if you can transmit 34% of the data using half as many bits, you reduce the number of bits you have to transfer in total by 17%. Which, while not necessarily earth-shattering, is nothing to be ashamed of. On top of the SRDF performance enhancements delivered in 5772 (30% reduction in latency or 2x the distance), this new enhancement adds another 17% latency improvement (or ~1.4x more distance at the same latency). Combined with 5772, SRDF/S customers could see a 50% reduction in latency. And 5773 allows SRDF/A cycle times to be set below 5 seconds (with RPQ) - this new feature adds a little headroom to maximize bandwidth efficiency for the shortest possible RPO.
Again, this looked real, until I did the math. Start with the speed of light in a vacuum of space ("c" in BarryB's title) which is roughly 300,000 kilometers per second, or put into more understandable units, 300 kilometers per millisecond. However, light travels slower through all other materials, and for fiber optic glass it is only 200 kilometers per millisecond. Sending a block of data across 100km, and then getting a response back that it arrived safely, is a total round-trip distance of 200km, so roughly 1 millisecond. However, EMC SRDF often takes two or three round-trips per write, versus IBM Metro Mirror on the IBM System Storage DS8000 which has got this down to a single round-trip. The number of round-trips has a much bigger effect on latency than EMC's double-bit data compression technique. With IBM, you only experience about 1 millisecond latency per write for every 100km distance between locations, the shortest latency in the industry.
It is good that once a year, you should be skeptical of what you read in the blogosphere, and sometimes check the facts!
I'll love to hear from you (I post letters from authors!) about how you put the blook together. Many folks have used cut and paste from blog page into word processor. Others have simply backed up their blogs, then cut and pasted. Some folks had the foresight to compose their posts in a word processor before posting!
Anyway, I'd like to know whatever ins and outs you'd like to share. Thanks.
Well Cheryl, I couldn't find any email address to send you a response, so Idecided to post here instead and post a traceback on your blog.
Software: Office 2003 version of Microsoft Word on Windows XP system
Front matter: Title, Copyright, Dedication, Table of Contents, Foreword, Introduction
Back matter: Blog Roll, Blogging Guidelines, Glossary, Reference table, What people have written about me and my blog
According to Lulu, you could use OpenOffice instead with RTF files. I didn't try that. I did tryusing CutePDF to upload ready-made PDFs, that didn't work. I also tried saving text in PDF formaton my Mac Mini running OS X 10.4 Tiger, but Lulu didn't like that either.IBM now offers a free download of [LotusSymphony] that might be an alternative for my next book.
For my blook, the "Blog Roll" serves instead of a more formal [Bibliography]. I could have also includedonline magazines and other web resources.
Decision 2: Chapter Configuration
I reviewed other blooks to see how they were organized. I thought I might organize the blog posts by topic or category, but all the blooks I looked atwere strictly chronological, oldest post first. This of course is exactly opposite as theyappear on the web browser. I decided to keep things simple, with just 12 chapters, one for each calendar month.
Each chapter was separated by a section break with unique footers, starting on odd page number. The footers have the page numbers on the outside edges, so that even pages had numbers on the left, and odd pages on the right. I also added the name of the chapter and the book, like so:
--------------------------------| |---------------------------- 40 ................December 2006| |Inside System Storage.... 41
This was a lot of work, but makes the book look more "professional".
Decision 3: Cut-and-Paste
People have asked me why it took three months to put my blook together, and I explainedthat the cut-and-paste process was manually intensive. My posts are either HTML entereddirectly into Roller webLogger, or typed in HTML on Windows Notepad and cut-and-pastedover to Roller later. I have access to the HTML source of each post, as wellas how it appears on the webpage, and tried cut-and-paste both ways. Copying theHTML source meant having to edit out all the HTML tags. I hadn't even looked into the idea of "backing up" through Roller all the entries, but they would probably have been HTMLsource as well.
In turned out that copying the webpage directly from the browser was better, which retains more of the formatting,and automatically eliminates all of the pesky HTML tags. I wanted the printed versions to resemblethe web page version.
Microsoft Word indicates all hyperlinks as bright blue underlined text which I didn't like, so I removedall hyperlinks, to avoid having to pay extra for "colored pages". This can be done manually, one by one, or pasting with the "text only" option butthis removes out all the other formatting as well. (Specifying black-and-white interior on Lulu might have converted all of these automaticallyto greyscale, so I might have been safe to leave them in,which I probably could have done if I wanted an online e-book version with links active, ... oh well)
To indicate where the hyperlinks would have been, I wrapped all the linked text in[square brackets]. I have now gotten in the habit of doing this for future blog posts, soif I ever make another book, it will cut down the work and effort on the cut-and-paste.
Some of the items I linked to posed a problem. I had to convert YouTube videos to flat imagesof the first frame to include them into the book. Older links were broken, and I had tofind the original graphics. I also sent a note to Scott Adams related about the use of one of his Dilbert cartoons.
I decided to also cut-and-paste my technorati tags and comments. For comments I mademyself, I labeled them "Addition" or "Response". A few people did not realize thatI was "az990tony" making the comments as the blog author, so I changed all to say "az990tony (Tony Pearson)" to make this more clear, and now do this on all future blogposts to minimize the work for my next book.
Because I used a lot of technical terms and acronyms, Microsoft Word actually gave mean error message that there were so many gramattical and spelling errors that it wasunable to track them all, and would no longer put wavy green or red lines underneath.
I did all the cut-and-paste work myself, but since the website is publicly accessible,I could have gotten someone else to do this for me.Had I read Timothy Ferriss' book The Four Hour Work Week sooner,I might have taken his advice on [Outsourcing the project to someone in India]. I might consider doing this for my next book.
Decision 4: Numbering the Posts
I decided I wanted to standardize the title of each post. The date was not uniqueenough, as there were days that I made multiple posts. So, I decided to assign eacha unique number, from 001 to 165, like so:
2006 Dec 12 - The Dilemma over future storage formats (033)
Posts that referred back to one of my earlier posts within the book had (#nnn) added so that readers couldgo jump back to them if they were interested. This eliminated trying to keep track of pagenumbers.
Decision 5: Adding behind-the-scenes commentary
One of the reasons I rent or buy DVDs is for the director's audio commentary and deleted scenes. These extras provided that added-value over what I saw in the movietheatre. Likewise, 80 percent of a blook is already out in the public for reading, so I felt I needed to provide some added value. At the beginning of each month, I describewhat is going on behind the scenes, and then in front of specific posts, I providedadditional context. This could be context of what was going on in the blogosphere at thetime, announcements or acquisitions that happened, what country I was blogging from, orwhat unannounced products or projects that were being developed that I can now talk aboutsince they are now announced and available.
To distinguish these side comments from the rest of the blog posts,I decorated them with graphics. Searching for copyright-free/royalty-free clip-art, graphics, and photos that represented eachconcept was time-consuming. I shrunk each down to about 1 inch square in size, and changed themfrom color to greyscale. (LuLu conversion to PDF probably would have automaticallyconverted the color graphics to greyscale for me, in which case leaving them in full colormight have been nice for an e-book edition, ... oh well)
I did complete each chapter one at a time. So, for each month, I cut-and-pasted all the blog posts,tags and comments, then fixed up and numbered all the post titles, then added all the behindthe scenes commentary, and cleaned up all the font styles and sizes. I recommend you do this at least for the first chapter, so you can get a good feel for what the finished version will look like.
Decision 6: Adding a Glossary
I sent early copies of the books to five of my coworkers knowledgeable about storage, andfive local friends who know nothing about storage.
Some of my early reviewers suggested having an index, so that people can find a specific poston a particular topic. Others suggested I spell out all the acronyms that appear everywhereand put that into the Reference section, rather than on each and every occurrence inthe book itself. Both were good ideas, and my IBM colleague Mike Stanek suggested calling ita GOAT (Glossary of Acronyms and Terms). Acronyms are spelled out, and terms or phrasesthat need additional explanation have a glossary definition. For eachitem, I put the post or posts that uses that term. Some terms are covered in dozens ofposts, so I tried to pick five or fewer posts representing the most pertinent.
The glossary was far more time-consuming than I first imagined, with over 50 pages containingover 900 entries. I struggled deciding which terms and acronyms needed explanation, and which were obvious enough. On the good side, itforced me to read and re-read the entire book cover to cover, and I caught a lot of othermistakes, misspellings, and formatting errors that way. Also, I have a large internationalreadership on my blog, so the glossary will help those whose English is not their native language,and will help those readers who are not necessarily experts in the storage industry.
Decision 7: Designing the Covers
Up to this point, I had been printing early drafts with simple solid color covers. Lulu hasthree choices for covers:
Just type in the text, upload an "author's photo" and chose a background color or pattern
Upload PNG files, one for the front cover, one for the back cover, and chose the textand color of the spine.
Upload a single one-piece PDF file that wraps around the entire book.
I had no software to generate the PDF for the third option, so I decided to try the secondoption. My first attempt was to format the front title page in WORD, capture the screen,convert to PNG and upload it as the front cover. I did same for the back cover, with a smallpicture of me and some paragraphs about the book.
I chose a simple straightforward title on purpose. Thousands of IBM and other IT marketing and technicalpeople will be ordering this book, and submitting their expenses for reimbursement as work-related, and didn't want to cause problems with a cute title like "An Engineer in Marketing La-La Land".
The next step was to use [the GIMP] GNU image manipulationprogram, similar to PhotoShop, to add a cream colored background, a slanted green spine, and some graphics that we had developed professionally for some of our IBM presentations.I learned how to use the GIMP when making tee-shirts and coffee mugs for our [Second Life] events, so I was already familiar. For newblook authors, I suggest they learn how to use this for their covers, or find someone who can do thisfor them.
I did the paperback version first, and once done, it was easy to use the same PNG files forthe dust jacket of the hardcover edition, adding some extra words for the front and back flaps.
The adage "Don't judge a book by its cover" seems to apply to everything except booksthemselves. The book cover is the first impression online, and in a bookstore. I have seenpeople pick books up off the shelf at my local Barnes & Noble, read the front and back covers, peruse the front and backflaps, and make a purchase decision without ever flipping a single page of the contents inside.From an article on Book Catcher [SELF-PUBLISHING BOOK PRODUCTION & MARKETING MISTAKES TO AVOID]:
According to selfpublishingresources website, three-fourths of 300 booksellers surveyed (half from independent bookstores and half from chains) identified the look and design of the book cover as the most important component of the entire book. All agreed that the jacket is the prime real estate for promoting a book.
While many struggle to find the right title and cover art, I think it is interesting that Lululets you post the same book with slightly different titles and covers, each as separate projects, and let market forces decide which one people like best. This is a common practice among marketresearch firms.
Decision 8: Finding someone to write the Foreword
With the book nearly done, I thought it would be a nice touch to have an IBM executive write a Foreword at the frontof the book. Several turned me down, so I am glad I found a prominent Worldwide IBM executiveto do it. I should have started this process sooner, as she wanted to read my book in its entirety beforeputting pen to paper. I had not planned for this. I was hoping to be done by end of October,but waiting for her to finish writing the Foreword added some extra weeks. Next time,I will start this process sooner.
Decision 9: Printing Early Drafts
You need to have Lulu print at least one copy to review before making it available to the public,and it doesn't hurt to order a few intermediary draft copies to make sure everything looks right.However, from the time I order it on Lulu, to the time it is in my hands, is over two weeks withstandard shipping, so I needed a way to print drafts to look at in between.
To avoid wear-and-tear on my color ink-jet printer, I went and bought a large black-and-white[Brother HL-5250DN] laser printer. Rather than buying specialty 6x9 paper, I used standard 8.5x11 paperusing the following 2-up duplex method:
Upload the DOC file to Lulu, and get it converted to PDF
Download the resulting PDF from Lulu back to your computer
View the PDF in Adobe Reader, and print it using 2-up "Booklet" mode.
For example, if you print 60 pages in booklet mode, it prints two mini-pages on thefront side, and two more mini-pages on the back side of each sheet of paper, resulting in 15 standard 8.5" x 11" pages that can be folded, stapled, and read like a mini-booklet. My entire blook could be printed on seven of these mini-booklets, saving paper, and giving me a close approximation to what the final book would look like. Eachmini-page is 5.5"x8.5", so just slightly smaller than the final 6"x9" form factor.I fount that 60 pages/15 sheets was about the maximum before it becomes hard to fold in half.
So, if I had to do it all over again, I might have chosen 11pt Garamond (the default), or changedthe default to 11pt Book Antiqua up front, so as not to have spend so much time converting thefonts. I might have left out the glossary. I might have left in all the hyperlinks and graphicsin full color for a separate e-book edition. And I definitely would have looked for an author formy Foreword much earlier in the process.
I didn't plan to write a blook when I started blogging. I have started putting [square brackets]around all my links. I have started putting "az990tony (Tony Pearson)" on all my comments. I hadassumed that people were jumping to all the links I provided in context, but I learned that the blogpost has to stand on its own, so now I make sure that I either paraphrase the important parts, oractually quote the text that I feel is important, so that the blog post makes sense on its own.This is perhaps good advice in general, but even more important if you plan to write a blook later.
Lastly, I decided up front to write blog posts that were 500-700 words long, about the average lengthof magazine or newspaper articles. In my blook, the average is 639 words per post, so I hit thatgoal. I have seen some blogs where each post is just a few sentences. Maybe they are posting fromtheir cell phone, or don't have time to think out a full thought, but who wants to read a year'sworth of [twitter] entries.
Well Cheryl, I hope that helps. If you need anymore, click on the "email" box on the right panel.
Next Monday, September 1, 2008, marks my two year "blogoversary" for this blog!
I won't be blogging on Monday, of course, because that is [Labor Day] holiday here in the United States.
(From a Canadian colleague: US is not the only country who celebrates Labor Day on the first weekend in September. Canada also celebrates Labour Day on the first weekend in September. It's the only holiday(other than Christmas/New Years) where we are in sync with US. Our Thanksgiving Days are different as is your July 4 vs our July 1. But for Labour Day we are one with the Borg...)
(From an Australian colleague: each province of Australia has its own day to celebrate Labor Day, see [Australia Public Holidays])
The rest of the world celebrates Labor Day on May 1, but the USA celebrates this on the first Monday of September, which this year lands on September 1.Originally, the day is intended to be a "day off for working citizens", IBM is kind enough to let managers and marketingpersonnel have the day off also. (Not that anyone is going to notice no press releases next Monday, right?)
I started this blog on September 1, 2006 as part of IBM's big["50 Years of Disk Systems Innovation"] campaign. IBM introduced the first commercial disk system on September 13, 1956 and so the 50th anniversary was in 2006. Last year, IBM celebrated the 55th anniversary of tape systems.
Several readers have asked me why I haven't talked about recent current events, such as the Olympic Games in Beijing, or the U.S. National Conventions for the race for U.S. President. I have to remind them of one of the key precepts of IBMblogging guidelines:
8. Respect your audience. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM’s workplace. You should also show proper consideration for others’ privacy and for topics that may be considered objectionable or inflammatory - such as politics and religion.
I made subtle references to my senator from Arizona, John McCain, in my post [ILM for my iPod], and to Barack Obama in my post [Searching for matching information]. I don't think anyone would mind that I send a "Happy Birthday!" wish to both of them.Senator McCain turns 72 years old today, and Senator Obama turned 47 years old earlier this month.
And lastly, Tucson itself [celebrates this entire month] its 233rd birthday. That's right,Tucson, the 32nd largest city of the USA, and headquarters for IBM System Storage, is older than the USA itself.While the Tucson area has been continuously inhabited by humans for over 3500 years, it officially became Tucsonon August 20, 1775.
Fellow blogger Justin Thorp has opined that [blogging is like jogging]. Somedays, you are just too busy to do it, and other days, you make time for it, because you know it is important.For the record, it is not my job to blog for IBM, that ended last September 2007. I continue to blog anyways because I have benefited from it, both personally and professionally.I want to thank all of you readers out there for making this blog a great success! Being named one of the top 10 blogs of the IT storage industry by Network World, two back-to-back Brand Impact awards from Liquid Agency, and recently earning a "31" Technorati ranking, has really helped keep me going.
So, I look forward to next month, and beginning my third year on this blog. I am sure there will be lots of surprises and announcements you can all look forward to in the next coming weeks and months that I will have plenty to write about.
We have successfully arrived to Mumbai, India. Since this is my first time in India, I decidedto check out the town by going to the local McDonald's® restaurant. As a former software engineer of McDonald's, I love the food, and try to visit a McDonald's in every country I visit. Wikipedia calls our transportation an [Auto Rickshaw], but the locals called it a "tuk-tuk". This is not my first time in one, they have them in Thailand and Mexico as well.
We had the hotel identify the address of the closest McDonald's to our hotel. From past experienceI know that tuk-tuk drivers will suggest alternatives, in an effort to earn a larger fare, or to redirectto a preferred location where the driver might get special kick-backs. Our driver was no different.
The traffic was treacherous, the roadswere in roughshod condition, and sad looking stray dogs digging through piles of rubbish were everywhere. The local "Daily News and Analysis" newspaper this week estimates that there are over 70,000 stray dogs in Mumbai alone.What to do with all of these strays is a matter of controversy. In preparation for the Olympic games, China hasasked its restaurants to [take"dog" off their menus].Having lived in one of the poorest countries, and one of the richest, nothing surprises me anymore.
My IBM colleague, Curtis Neal, decided to join me for this adventure. Finally, after about 20 minutes, our driver parks the tuk-tuk. He told us the restaurant is only aboutthree blocks away by foot, he would allow us to treat him to lunch, and then he will take us back to the hotel.While we appreciated his fantastic imagination, we told him we just wanted to be taken one-way to the restaurant, to drop us off at the front door, and we would find another tuk-tuk for the return.
After a bit of argument, we settled on being left only one block away, and we would walk the rest.While we could not see exactly where the restaurant was when we got out, he at least pointed us in the right direction.
The problem was that we approached the restaurant from behind, and came up to its equivalent of a "drive thru" window,ordered our food, and then went to the second window to pick up our order. We were eating on the street. It was not until I decided to take this photo of the restaurant, that we discovered there was an entire seating area upstairs, and around the cornerthe main entrance!
There were plenty of tuk-tuks picking up and dropping people off, so we have no idea why ourprevious driver was unwilling to take us the entire distance.
Cows are sacred here in India, so thereare no beef-based hamburgers to choose from. My choices for sandwiches were:
Since my nutritionist asked me to avoid carbs and fried foods, I chose the McChicken with cheese combo meal with fries and a Coke.
Getting back was also a challenge. While we had no problem haling a tuk-tuk, we had no idea the address of ourhotel, and our driver had no idea where it was. We ended up driving around the city until we found a differenthotel, asked them if they knew where it was, and then eventually getting to our hotel. This is something I shouldhave planned for in advance, getting a card with the hotel details on it before leaving.
While it might seem like a simple trip, Curtis and I probably learned more about India this way than spending a week inside the comforts of our hotel.
Last week, I got the following comment from Bob Swann:
I am looking for the IBM VM Poster or a picture of the IBM VM "Catch the Wave"
Do you know where I might find it?
Well, Bob, I made some phone calls. The company that published these posters no longer exists, butI found a coworker at the Poughkeepsie Briefing Center who still had the poster on his wall, and he was kind enough to take a picture of it for you.
VM: The Wave of the Future (click thumbnail at left to see larger image)
Some may recognize this as a [mash-up] using as a base the famous Japanese 10-inch by 15-inch block print[The Great Wave off Kanagawa] byartist [Katsushika Hokusai]. I had this as my laptop'swallpaper screen image until last year when I was presenting in Kuala Lumpur, Malaysia. I was told that it reminded people about the horrible tsunami caused by the [Indian Ocean earthquake] back in 2004.I was actually scheduled to fly the last week of December 2004 to Jakarta, Indonesia, but at the last minute ourclient team changed plans. I would have been on route over the Pacific ocean when the tsunami hit, and probably stranded over there for weeks or months until the airports re-opened.
The Wave theme was in part to honor the IBM users group called World Alliance VSE VM and Linux (WAVV) which is havingtheir next meeting [April 18-22, 2008] in Chattanooga, Tennessee. I presentedat this conference back in 1996 in Green Bay, Wisconsin, as part of the IBM Linux for S/390 team. It started onthe Sunday that Wisconsin switched their clocks for [DaylightSaving Time], and the few of us from Arizona or other places that don't both with this, all showed up forbreakfast an hour early.
When I was in Australia last year, I was told the wave that sports fans do, by raising their hands in coordinatedsequence, was called the [Mexican Wave]in most other countries. When I was there, Melbourne was trying to outlaw this practice at their cricket matches.
The "wave" represents a powerful metaphor, from z/VM operating system on System z mainframes to VMware and Xenon Intel-based processor machines, as the direction of virtualization that we are heading for future data centers.The Mexican wave represents a glimpse of what humans can accomplish with collaboration on a globalscale. It can also represent the tidal wave of data arising from nearly 60 percent annual growth instorage capacity. (I had to mention storage eventually, to avoid being completely off-topic on this post!)
I hope this is the graphic you were looking for Bob. If anyone else has wave-themed posters they would like to contribute, please post a comment below.
Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
Scheduling a time and a place
Finding a time that people can meet is no different than scheduling a audio or video conference call. In general, you don't have to worry about travel, but you do have to be actively somewhere connected to everyone else.
Finding a place involves actually determining the island, region and coordinates to hold the meeting. You need to find a place with enough seating. You don't have to worry about daylight, each person can control how much or little sunlight shows up on their screen. You do have to make sure you pick a spot that nobody else plans to use at that same time. Just like scheduling conference rooms at the site or hotel, we have to schedule rooms in advance.
To avoid this hassle, I have created the "pocket conference room". This is a single object that I can "rez" onto the ground, from my inventory, with 40 chairs, a PowerPoint presentation screen, a podium for a speaker to stand behind, and stools for speakers to sit on if they are next on the agenda. Now, I can hold impromptu meetings in any sandbox, grassy knoll, or the roof top of a building.
As with any other meeting, you need some basic ground rules. I am not talking the usual "no shooting, no gambling, no selling" rules that you see everywhere in Second Life. Instead, rules like an avatar must stand up before speaking. Anyone with a question must first "raise their hand" and get recognized by the chair. These ground rules can be as formal as Robert's Rules of Order or more casual, depending on who is participating.
It costs 10 Linden Dollars (L$) per PAGE to upload a PowerPoint presentation. This has the immediate benefit of having everyone spend more time and effort on their presentation, trying to cut down the number of charts, and focus more on what they are going to say.
Public Speaking Skills
It is amazing. People who are too scared to speak in front of an audience in Real Life have no problem having their avatar stand in front of other avatars in Second Life. This has greatly broadened the pool of speakers to tap into.Are you a woman with a husky masculine voice? Are you a man with a high-pitched feminine voice? Now, you can create an avatar that matches your voice.
This turns out to be the biggest challenge. In Real Life, organizing a face-to-face meeting involves time and effort making sure the venue has everything you need, a platform, a podium, good Audio/Video system, etc. All people have to do is show up, sit in a chair and listen.
In Second Life, however, the aspects of venue are all covered, but getting people to show up is another story. People have to sign up for Second Life account, create an avatar, wear appropriate virtual clothing, figure out how to teleport near the venue, walk or fly the difference to get to the exact building and room, master the sitting-in-a-chair and hold-coffee-and-sip-occasionally process, and pay attention.
Perhaps the best part of Second Life is that if you are not paying attention, your avatar noticeably falls asleep, into a hunched-over position, what is called "afk" (short for Away From Keyboard). On the other hand, if you do need to step away from your desk, you can put your avatar in "afk" mode immediately, tell everyone why and perhaps when you'll be back, and then re-activate when you return. This is one of the best improvements over regular audio conference calls.
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
I am Tony Pearson, IBM brand marketing strategy, located in Tucson, Arizona. I have degrees in Computer Engineering and Electrical Engineering from the University of Arizona. Over the past 20 years, I have worked in a variety of storage roles, including development projects, product and portfolio management, testing, field support, and now bring that technical experience to marketing.
There are a lot of things to discuss related to storage, and I am never short of opinions. As such, the standard IBM disclaimer applies: “The postings on this site solely reflect the personal views of the author and do not necessarily represent the views, positions, strategies or opinions of IBM or IBM management.”
I have invited other IBMers to post their opinions, and when they do, their opinions may not necessarily match mine either.
This is an open two-way conversation between IBM, Business Partners, Independent Software Vendors, prospects and existing clients. I encourage everyone to post comments about our products, services, and marketing efforts.
While the rest of Americans were glued to their televisions watching President Obama explain his plan for recovery, my colleagues and Ihad dinner with clients from Canada.
One in particular claimed her father was known as the kingpin of[Flin Flon]. She lives in Ontario now, but she grew up in this smallmining town in Manitoba made famous for winning a government contractto grow crops for medicinal purposes.
Shown at left is the town's mascott, Flinty. Yes, apparently thetown was named after a fictional character of a paperback novel.
Of course, in conversations with clients, it is best to avoid topics like politics or drugs,but the intersection of government health care and implications on IT can't be disregarded.Since Canada has a more efficient healthcare process, the government enjoys a lower costper citizen. President Obama has suggested that the United States should adopt reforms to make the American system more efficient, including electronic medical records.
Not surprisingly, [smarter healthcare] is part of IBM's latest set of strategic initiatives.Digitizing medical information has a variety of benefits:
Information isn't stranded on islands
If there is any situation that needs to deliver the right information, to the right people,at the right time, healthcare is certainly one of them. Having the right information canhelp reduce medical mistakes.
Physicians spend time with their patients, not paperwork
I personally know some doctors here in Tucson, and they are the first to admit that theywould prefer to focus on their core strengths, which they spent many years in medical school,and leave the administrative details to someone else. Focusing on core strengths is acommon theme for successful businesses, and this is no different.
Expertise needs no passport
Medical emergencies do not always happen near the hospital or clinic that your medical records are stored at.An exciting feature of digital information is that it is easy to transport to where it isneeded, unlike paper records or X-ray film.
To learn more about IBM's strategy and vision, see IBM's[Smarter Planet] Web site.
Wrapping up this week's theme of thankfulness, I am thankful for theOne Laptop Per Child [OLPC] and their Get-One-Give-One (G1G1)offer.
Last November, I was one of the first to [sign up for the G1G1],and when mine arrived December 24, I posted initial observations in this[OLPC series].Over the past year, I have had the pleasure of helping out teams in Nepal and Uruguay,collaborating with developers in France, India and the United States. Giving back to othershas been a richly rewarding experience for me. I made some new friends, built up newprofessional contacts, and learned some new tricks as well.
Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD.
I'm thankful I did. Happy Thanksgiving to all my readers in the USA!
The comic combines the recent popularity in cookbooks to help parents get their children to eat morevegetables, such as Jessica Seinfeld's [Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food], with the popularity of the latest Batman movie, [The Dark Knight]. To be fair, I have not reviewed the recipe book,but certainly being the wife of comedian Jerry Seinfeld and mother of his children sufficiently qualifies her to write such a book. I did have the pleasure to see this movie at an IMAX movie theater in Hartford, CT a few weeks ago. I highly recommend it. (See also my friend Pam's awesome [review of this movie]).Some have argued the movie franchise has "gone dark" from the previous Batman movies and may not be appropriatefor children. Hiding vegetables in meals may not the right thing for children either.
Unlike IBM that repeatedly delivers unique and innovative new products to the marketplace, Microsoft pulls theold ["bait and switch"] routine. In a series of hiddencamera interviews, Microsoft asks skeptical people who have never used Microsoft Vista operating system their opinions.As expected, all express concerns of problems they have heard about Microsoft's new OS, from friends, colleagues or Apple television advertisements. On a scale of 0 (won't touch it) to 10 (can't wait to have it), the averageskeptic rated Vista with a paltry 4.4 score.
The Microsoft interviewers then show them the new "Microsoft Mojave" Operating System, and askthese same skeptics for their opinions, of which many (35 out of 140 by one account) express they like it, find this new OS usefuland intuitive. The interviewers then explain that this Mojave OS was nothing more than the existing Vista OS alreadyin the marketplace. The average rating for Mojave OS was a significantly higher 8.5 score.Just like hiding spinach in a meal to get your kids to eat it. They tricked you, and you saidyou liked it!
Perhaps the key take-away is whom should prospective customers listen to when evaluating a new product. Microsoftis reasonable in feeling that customers should not base their opinions about Vista solely on lopsided Apple televisioncommercials. Apple, Inc. is one of Microsoft's primary competitors. I feel, however, that if you have friends or colleagues who have shared with you their hands-on experiences, that indeed should have much higher weighting.
Nothing, of course, beats personal experience. If you want to try out one of IBM's latest products for yourself, please contact your local IBM Business Partner or IBM sales representative.
I was warned that this musical would be nearly three hours long, that the singing and dialogue would be in Hindi language, and there would be no English subtitles. I don't speak Hindi, and would not be able to understand a single word the actors said.
How bad could it be?
Despite the fact that there were nearly 20 members in the cast, the story jumps back and forth in both place and time, with some dream sequences thrown in for cinematic effect, I was able to understand quite a bit. I thoroughly enjoyed this movie! Perhaps its a sign of a good movie that you can understand most of it purely from the visual aspects.
The same can be said for presentations that you give in foreign countries. Both in Japan and India, I had plenty of visuals to complement the text on the page, and the words that I spoke. Shawn over at [Anecdote] blog points to this greatpresentation by Garr Reynolds, author of [Presentation Zen]. The slide deck below has some key takeaways and quotes from Dr. John Medina's latest book "Brain Rules" that apply to presentations.
A faithful reader of this blog, Tom, sent me a link to Orson Scott Card's article titled[PROGRAMMERS AS BEES (or, how to kill a software company)]. "Is there any truth in this?" Tom asked?Having worked both sides of this fence as I approach my 22 year anniversary at IBM, I guess I can venturesome opinions on this piece. Let's start with this excerpt:
"The environment that nurtures creative programmers kills management and marketing types - and vice versa."
By this, he means "kills" in the UNIX sense, I imagine, and not the "Grand Theft Auto IV" sense.Different people solve problems differently. Some programmers have the luxury that theycan often focus on a single platform, single chipset, single OS, and so on, but Marketing types are tryingto come up with messaging that appeals to a broad audience, from people with business backgrounds to others with moretechnical backgrounds, and that can be more challenging. For programmers, "creative" is an adjective; formarketers, it's a noun.
"Programming is the Great Game. It consumes you, body and soul. When you're caught up in it, nothing else matters."
True. As a storage consultant, I find myself writing code a lot, from small programs, scripts, and even HTML codefor this blog. When you are in your zone, working on something, one can easily lose track of time.
"Here's the secret that every successful software company is based on: You can domesticate programmers the way beekeepers tame bees. You can't exactly communicate with them, but you can get them to swarm in one place and when they're not looking, you can carry off the honey. You keep these bees from stinging by paying them money. More money than they know what to do with. But that's less than you might think."
I have never tamed bees, but many of my friends who are still programmers are motivated by factors other thanmaximizing their income, such as: friendly co-workers, job security, casual attire, and interesting challenges. A few make more than they know what to do with, the rest have girlfriends"significant others" who solve that problem for them.
"One way or another, marketers get control. But...control of what? Instead of finding assembly lines of productive workers, they quickly discover that their product is produced by utterly unpredictable, uncooperative, disobedient, and worst of all, unattractive people who resist all attempts at management."
False. Either marketing had control in the first place (ala Apple, Inc.) or they never had. "Control of what?" is the key phrase here.
"The shock is greater for the coder, though. He suddenly finds that alien creatures control his life. Meetings, Schedules, Reports. And now someone demands that he PLAN all his programming and then stick to the plan, never improving, never tweaking, and never, never touching some other team's code."
True. But if you don't like surprises, perhaps software engineering is not the right career path for you.
"The hive has been ruined. The best coders leave. And the marketers, comfortable now because they're surrounded by power neckties and they have things under control, are baffled that each new iteration of their software loses market share as the code bloats and the bugs proliferate. Got to get some better packaging. Yeah, that's it."
This one depends. I've seen teams survive and manage, with junior programmers stepping up to backfill leadership roles, and other times, projects are scrapped, or started anew elsewhere. As for marketers, it doesn't take much to get one baffled, does it?
Last year, in my post [Inaugural Brand Impact 2007 Awards], I mentioned how IBM beat out other major storage vendors for the best brand "IBM System Storage". I am proud of this, and highlighted it as one of my team's key accomplishments during my brief20-month career in marketing, which I recapped in my post[Switching Over from What and Why] when I switched over to consulting.
This year, IBM did it again. For a second consecutive year, IBM System Storage was recognized by [Liquid Agency]as the leading brand for enterprise storage. Here is an excerpt from the [IBM Press Release]:
"IBM System Storage is the most trusted storage portfolio in the world, providing our clients leading disk, tape and storage software solutions and services. This award reflects IBM's priority in delivering information infrastructure solutions to solve our client's most critical storage challenges," said Barry Rudolph, Vice President, IBM System Storage. "We are helping clients -- from large corporations to small businesses -- intelligently manage information as a strategic business asset. We are proud to be recognized as the clear market leader in delivering solutions that help our clients manage and extract value from their information."
Liquid Agency reviewed over 250 technology brands to make this assessment.
The Business/IT Alignment category is critical for many companies; getting these two key divisions in sync provides a huge competitive advantage. This year’s winner – by a landslide – is IBM's [Innov8].
This Big Blue product has a touch of the sci-fi to it: it’s an interactive, 3-D business simulator intended to close the divide between IT staff and business executives. In other words, it’s…a video game. I guarantee you that in all the decades that Datamation has done its Product of the Year awards, never has a video game won. The times they are a-changin’.
Whether a server is the “best” server is, in truth, based on your company’s individual needs and budgets. In the server world, with its myriad options and add-ons, one size definitely does not fit all. That said, IBM p 570 Server must fit plenty of needs; the box easily won the Enterprise Server category. IBM claims this workhorse doubles the speed of its predecessor without requiring a larger energy footprint.
IBM Lotus Symphony
When it comes to total numbers of users, there’s no question that Microsoft Office is the 800-pound gorilla of this category. The deeply entrenched Office makes the corporate world go ‘round. Given Office’s status, it’s a major eyebrow raiser that this category was won by relative newcomer IBM Lotus Symphony. Perhaps it’s because Big Blue’s product is free (that always helps), or because IBM is itself such an established vendor. Whatever the case, consider this vote as a huge upset.
(Note: IBM Lotus Symphony is available for [free download] for Windows and Linux.When my friend purchased a new laptop that came pre-installed with Windows Vista, he was surprised to see that Microsoft Office was not included. I pointed him to Lotus Symphony, and he is running great with his existing Word, Powerpoint and Excel documents! I use Lotus Symphony on both Windows and Linux, and IBM plans to make a version available for Mac OS X-- when that happens, I have my Mac Mini G4 waiting to try it out.)
IBM Wireless Software for Business Intelligence (BI) on the go
For most of 2007, IBM Cognos 8 Go! Mobile software supported only Blackberry units. At the end of last year, Cognos upgraded its wireless business intelligence software – which delivers business reports to on-the-go staffers – to support handhelds that run Windows Mobile OS. Naturally, this expanded the company’s user base, and likely helped Cognos 8 Go! Mobile win the Wireless Software category.
(If you have a RIM Blackberry handheld device, you can try out this[actual demo].)
Wow! That's a lot of awards. Congratulations to all my IBM colleagues who made this happen!