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Sometimes, it's difficult to explain the products I manage to people outside the IT storage industry. How do you explain FCP vs. FICON, Giant Magnetoresistive (GMR) heads, the SMI-S interface, etc. enough to then explain how your job relates to those technologies. At least my friends and family read this blog, so they can somewhat understand some of the things I am working on. When I visit my folks on Sundays, we sometimes discuss items they read in my blog that week.
In addition to a "take your children to work day", we have discussed within IBM a "take your parents to work day", especially for the young new hires who have a hard time explaining what their new job is to the rest of their family.
The problem is not just your parents, but any of your co-workers old enough to be parents who haven't bothered to keep up with the latest advancements in Web 2.0 technology. Here are some examples:
That's why I was very excited to seeLinden Lab announces voice beta in Second Life. It won't be fully ready until later this year, but adding voice to Second Life will greatly reduce the hurdles we now have trying to coordinate conference calls with in-world activity.
I realize not everyone can keep up with all the new and different technologies, but the social networking aspects of some of these new developments are worth looking into.
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Wrapping up my week's theme of "diversity", with posts on a diverse set of topics,today I will suggest ways to spendyour time while you are walking 10,000 steps per day, as recommended by the authorsof the book "You: On a Diet".
(If you thought this was about the 10,000 steps it might take to implement a storage solution, you should switch over to IBM as your storage vendor. For example, the DS3200 and DS3400 can beimplemented in as little as SIX steps. That's pretty cool.)
Blogs like Lifehacker are an excellent resource for neat littletips and tricks to help you throughout your day, like how to use your iPod, cell phone or computer better, for example. These suggestions are based on the idea that you can walk your 10,000 steps with access to an iPod and cell phone.
Well, that's three suggestions. The next time you complain that there is no time to walk, you now have no excuse.Read More]
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I nearly fell out of my chair laughing.
Nigel Poulton over at Ruptured Monkey suggests a variety of nick names for the various storage bloggers, in his post[Storage Blogwars and the Vendor Fight Club].
Of these, fellow blogger Marc Farley suggested for me "Tony Late for Dinner Pearson", which is fair, I guess, given that I often work late to make sure my blog posts are well written, and sometimes that means I am the last to leave the building.
Full Disclosure: I've known Marc for a while now, we have attended events together and even were co-speakers on a conference call for customers.
Perhaps more disturbing is that, for the most part, the storage blogosphere is entirely dominated by men. Where are the women bloggers for storage?Read More]
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Well, today is April 1, and I just love [April Fools' Day].This day has a rich history of practical jokes. Those not familiar can review this list of [Top 100 pranks and hoaxes].
Tim Ferris started the festivities with [The Grand Illusion: The Real Tim Ferriss speaks]. He claimed that for the past year, he outsourced the writing of his blog to a writer from India, and an editor from the Philippines. Given that his post was dated March 31, and he writes frequently about the benefits of outsourcing, it appeared like a legitimate post. However, Tim fessed up the following day, claiming that it was April 1 in Japan where he wrote it.
Guy Kawasaki wrote[April Fools' Stories You Shouldn't Believe]including my favorite #12 "Ruby on Rails cited Twitter as the centerpiece of its new 'Rails Can Scale' marketing program." Speaking of Twitter, Fellow IBM blogger Alan Lepofsky from our Lotus Notes team wrote[Great, now there is Twitter Spam]. It looked like a real post, but then I realized, ... everything on Twitter is spam!
Topics like energy consumption and global warming were fodder for posts and pranks.The post[Was Earth Hour a joke again?], argued thatthe preparation of "Earth Hour" last week in effect used up more energy than the hour of this annual "lights-off event" actually saved. This reminded me of John Tierney's piece in the New York Times ["How virtuous is Ed Begley, Jr.?"] where a scientist explains that it is more "green" for the environment to drive a car short distances than to walk:
If you walk 1.5 miles, Mr. Goodall calculates, and replace those calories by drinking about a cup of milk, the greenhouse emissions connected with that milk (like methane from the dairy farm and carbon dioxide from the delivery truck) are just about equal to the emissions from a typical car making the same trip. And if there were two of you making the trip, then the car would definitely be the more planet-friendly way to go.
Wayan Vota, my buddy over at OLPCnews, writes in his post[Windows XO Child Centric Development] that the "Sugar" operating environment on the innovative Linux-based XO laptops will soon be re-named the"Windows XO Operating System", with their new motto "Windows XO: A Child-Centric Operating Platform for Learning, Expression and Exploration." The mocked up photo of an XO laptop with the Windows XO logo was excellent!
Gretchen Rubin reminds us that this is a great day to play tricks on your kids in[How April Fool’s day can be a source of happiness], and last week, Kai Ryssdal on NPR Radio investigated if [Mind Habits] was [a video game that's good for you?]This claims that just playing five minutes per day can reduce stress. I haven't been able to stop playing after five minutes, Mind Habits is like the proverbial potato chip, you can't just eat one!
The economists from Freakonomics explain in [And While You're at it, Toss the Nickel] that it costs the US Government 1.7 cents to produce each penny. The US government loses $50 million dollars each year making pennies. Each nickel costs 10 cents to produce. This one was dated March 31, so it could actually be true. Sad, but true.
My favorite, however, was EMC blogger Barry Burke's post["5773 > c"] explaining howtheir scientists were able to reduce latency on the EMC SRDF disk replication capability:
What the de-dupe team found is that there is a hidden feature within recent generations of this chip that allow a single bit, under certain circumstances, to represent TWO bits of information.Again, this looked real, until I did the math. Start with the speed of light in a vacuum of space ("c" in BarryB's title) which is roughly 300,000 kilometers per second, or put into more understandable units, 300 kilometers per millisecond. However, light travels slower through all other materials, and for fiber optic glass it is only 200 kilometers per millisecond. Sending a block of data across 100km, and then getting a response back that it arrived safely, is a total round-trip distance of 200km, so roughly 1 millisecond. However, EMC SRDF often takes two or three round-trips per write, versus IBM Metro Mirror on the IBM System Storage DS8000 which has got this down to a single round-trip. The number of round-trips has a much bigger effect on latency than EMC's double-bit data compression technique. With IBM, you only experience about 1 millisecond latency per write for every 100km distance between locations, the shortest latency in the industry.
It is good that once a year, you should be skeptical of what you read in the blogosphere, and sometimes check the facts!
technorati tags: April Fools Day, Tim Ferris, 4HWW, outsourcing, Guy Kawasaki, Ruby on Rails, Twitter, Alan Lepofsky, Lotus, Notes, Earth Hour, spam, John Tierney, Ed Begley Jr., milk, carbon dioxide, Wayan Vota, OLPCnews, Windows XO, Gretchen Rubin, Kai Ryssdal, Freakonomics, NPR, Mind Habits, penny, nickel, EMC, BarryB, SRDF, IBM, DS8000, Metro Mirror, latency, fiber optic, speed of light[Read More]
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I'm here at the Los Angeles airport on my way to Canada.
On my post last week[My Blook is Now Available],Cheryl Hagedorn comments:
I've just posted about your blook at Blooking Central http
Well Cheryl, I couldn't find any email address to send you a response, so Idecided to post here instead and post a traceback on your blog.
After learning about the Blooker Prize, I had asked our IBM Developerworks team if anyone else within IBM had published a blook, but nobody had heard of anything, so I had to look elsewhere.I got a lot of guidance from Lulu's [Book Publishing FAQs], and Don Campbell's[Five Steps to Publishing Your Paperback Book at Lulu],and how-to articles over at [bookcatcher.com].
So, if I had to do it all over again, I might have chosen 11pt Garamond (the default), or changedthe default to 11pt Book Antiqua up front, so as not to have spend so much time converting thefonts. I might have left out the glossary. I might have left in all the hyperlinks and graphicsin full color for a separate e-book edition. And I definitely would have looked for an author formy Foreword much earlier in the process.
I didn't plan to write a blook when I started blogging. I have started putting [square brackets]around all my links. I have started putting "az990tony (Tony Pearson)" on all my comments. I hadassumed that people were jumping to all the links I provided in context, but I learned that the blogpost has to stand on its own, so now I make sure that I either paraphrase the important parts, oractually quote the text that I feel is important, so that the blog post makes sense on its own.This is perhaps good advice in general, but even more important if you plan to write a blook later.
Lastly, I decided up front to write blog posts that were 500-700 words long, about the average lengthof magazine or newspaper articles. In my blook, the average is 639 words per post, so I hit thatgoal. I have seen some blogs where each post is just a few sentences. Maybe they are posting fromtheir cell phone, or don't have time to think out a full thought, but who wants to read a year'sworth of [twitter] entries.
Well Cheryl, I hope that helps. If you need anymore, click on the "email" box on the right panel.
technorati tags: Cheryl Hagedorn, Blooking Central, Lulu, Don Campbell, IBM, Developerworks, Book Antiqua, Courier, Garamond, Microsoft, Word, OpenOffice, Lotus, Symphony, PDF, CutePDF, OS X, HTML, Hyperlinks, blook, reference, glossary, Twitter, Timothy Ferriss, fourhourworkweek, outsourcing, India[Read More]
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What a great way to wrap up another excellent week!
While I was away on vacation last week, IBM Storage and Software Offeringswon Brand Impact 2007 Awardsfrom leading brand marketing organization Liquid Agencyat the Brand Summit Awards Dinner.Other awards went to Cisco, Google and Sony, which I also highly admire.
Have a safe weekend!
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Next Monday, September 1, 2008, marks my two year "blogoversary" for this blog!
I won't be blogging on Monday, of course, because that is [Labor Day] holiday here in the United States.
(From a Canadian colleague: US is not the only country who celebrates Labor Day on the first weekend in September. Canada also celebrates Labour Day on the first weekend in September. It's the only holiday(other than Christmas/New Years) where we are in sync with US. Our Thanksgiving Days are different as is your July 4 vs our July 1. But for Labour Day we are one with the Borg...)
The rest of the world celebrates Labor Day on May 1, but the USA celebrates this on the first Monday of September, which this year lands on September 1.Originally, the day is intended to be a "day off for working citizens", IBM is kind enough to let managers and marketingpersonnel have the day off also. (Not that anyone is going to notice no press releases next Monday, right?)
I started this blog on September 1, 2006 as part of IBM's big["50 Years of Disk Systems Innovation"] campaign. IBM introduced the first commercial disk system on September 13, 1956 and so the 50th anniversary was in 2006. Last year, IBM celebrated the 55th anniversary of tape systems.
Several readers have asked me why I haven't talked about recent current events, such as the Olympic Games in Beijing, or the U.S. National Conventions for the race for U.S. President. I have to remind them of one of the key precepts of IBMblogging guidelines:
8. Respect your audience. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM’s workplace. You should also show proper consideration for others’ privacy and for topics that may be considered objectionable or inflammatory - such as politics and religion.
I made subtle references to my senator from Arizona, John McCain, in my post [ILM for my iPod], and to Barack Obama in my post [Searching for matching information]. I don't think anyone would mind that I send a "Happy Birthday!" wish to both of them.Senator McCain turns 72 years old today, and Senator Obama turned 47 years old earlier this month.
And lastly, Tucson itself [celebrates this entire month] its 233rd birthday. That's right,Tucson, the 32nd largest city of the USA, and headquarters for IBM System Storage, is older than the USA itself.While the Tucson area has been continuously inhabited by humans for over 3500 years, it officially became Tucsonon August 20, 1775.
Fellow blogger Justin Thorp has opined that [blogging is like jogging]. Somedays, you are just too busy to do it, and other days, you make time for it, because you know it is important.For the record, it is not my job to blog for IBM, that ended last September 2007. I continue to blog anyways because I have benefited from it, both personally and professionally.I want to thank all of you readers out there for making this blog a great success! Being named one of the top 10 blogs of the IT storage industry by Network World, two back-to-back Brand Impact awards from Liquid Agency, and recently earning a "31" Technorati ranking, has really helped keep me going.
So, I look forward to next month, and beginning my third year on this blog. I am sure there will be lots of surprises and announcements you can all look forward to in the next coming weeks and months that I will have plenty to write about.
technorati tags: IBM, blogoversary, anniversary, birthday, disk, tape, systems, Olympics, Olympic Games, Beijing, China, National Convention, John McCain, Senator, Arizona, Barack Obama, Tucson, Justin Thorp, Network World, Technorati
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The traffic was treacherous, the roadswere in roughshod condition, and sad looking stray dogs digging through piles of rubbish were everywhere. The local "Daily News and Analysis" newspaper this week estimates that there are over 70,000 stray dogs in Mumbai alone.What to do with all of these strays is a matter of controversy. In preparation for the Olympic games, China hasasked its restaurants to [take"dog" off their menus].Having lived in one of the poorest countries, and one of the richest, nothing surprises me anymore.
Getting back was also a challenge. While we had no problem haling a tuk-tuk, we had no idea the address of ourhotel, and our driver had no idea where it was. We ended up driving around the city until we found a differenthotel, asked them if they knew where it was, and then eventually getting to our hotel. This is something I shouldhave planned for in advance, getting a card with the hotel details on it before leaving.
While it might seem like a simple trip, Curtis and I probably learned more about India this way than spending a week inside the comforts of our hotel.Read More]
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Last week, I got the following comment from Bob Swann:
I am looking for the IBM VM Poster or a picture of the IBM VM "Catch the Wave"
Well, Bob, I made some phone calls. The company that published these posters no longer exists, butI found a coworker at the Poughkeepsie Briefing Center who still had the poster on his wall, and he was kind enough to take a picture of it for you.
Some may recognize this as a [mash-up] using as a base the famous Japanese 10-inch by 15-inch block print[The Great Wave off Kanagawa] byartist [Katsushika Hokusai]. I had this as my laptop'swallpaper screen image until last year when I was presenting in Kuala Lumpur, Malaysia. I was told that it reminded people about the horrible tsunami caused by the [Indian Ocean earthquake] back in 2004.I was actually scheduled to fly the last week of December 2004 to Jakarta, Indonesia, but at the last minute ourclient team changed plans. I would have been on route over the Pacific ocean when the tsunami hit, and probably stranded over there for weeks or months until the airports re-opened.
The Wave theme was in part to honor the IBM users group called World Alliance VSE VM and Linux (WAVV) which is havingtheir next meeting [April 18-22, 2008] in Chattanooga, Tennessee. I presentedat this conference back in 1996 in Green Bay, Wisconsin, as part of the IBM Linux for S/390 team. It started onthe Sunday that Wisconsin switched their clocks for [DaylightSaving Time], and the few of us from Arizona or other places that don't both with this, all showed up forbreakfast an hour early.
When I was in Australia last year, I was told the wave that sports fans do, by raising their hands in coor The "wave" represents a powerful metaphor, from z/VM operating system on System z mainframes to VMware and Xenon Intel-based processor machines, as the direction of virtualization that we are heading for future data centers.The Mexican wave represents a glimpse of what humans can accomplish with collaboration on a globalscale. It can also represent the tidal wave of data arising from nearly 60 percent annual growth instorage capacity. (I had to mention storage eventually, to avoid being completely off-topic on this post!) I hope this is the graphic you were looking for Bob. If anyone else has wave-themed posters they would like to contribute, please post a comment below. technorati tags: Bob Swann, IBM poster, z/VM, Japanese, Great Wave, Kanagawa, Katsushika Hokusai, Kuala Lumpur, Malaysia, Indian Ocean, Jakarta, Indonesia, WAVV, Mexican Wave, storage, capacity, growth, Linux,Melbourne, Australia, VMware, Xen
The "wave" represents a powerful metaphor, from z/VM operating system on System z mainframes to VMware and Xenon Intel-based processor machines, as the direction of virtualization that we are heading for future data centers.The Mexican wave represents a glimpse of what humans can accomplish with collaboration on a globalscale. It can also represent the tidal wave of data arising from nearly 60 percent annual growth instorage capacity. (I had to mention storage eventually, to avoid being completely off-topic on this post!)
I hope this is the graphic you were looking for Bob. If anyone else has wave-themed posters they would like to contribute, please post a comment below.
technorati tags: Bob Swann, IBM poster, z/VM, Japanese, Great Wave, Kanagawa, Katsushika Hokusai, Kuala Lumpur, Malaysia, Indian Ocean, Jakarta, Indonesia, WAVV, Mexican Wave, storage, capacity, growth, Linux,Melbourne, Australia, VMware, Xen[Read More]
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Last year, I posted about IBM VP Bob Hoey's three[Training Videos]about selling to the mainframe customer.
Well, his team has done it again. Here are the next three in the series:
Of course, not all of our YouTube videos are this silly. Others are focused on serious topics.Take for example this IBM UK Whiteboard session:
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Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
We live in interesting times!
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Welcome to my new blog on IBM Developerworks!
I am Tony Pearson, IBM brand marketing strategy, located in Tucson, Arizona. I have degrees in Computer Engineering and Electrical Engineering from the University of Arizona. Over the past 20 years, I have worked in a variety of storage roles, including development projects, product and portfolio management, testing, field support, and now bring that technical experience to marketing.
There are a lot of things to discuss related to storage, and I am never short of opinions. As such, the standard IBM disclaimer applies: “The postings on this site solely reflect the personal views of the author and do not necessarily represent the views, positions, strategies or opinions of IBM or IBM management.”
I have invited other IBMers to post their opinions, and when they do, their opinions may not necessarily match mine either.
This is an open two-way conversation between IBM, Business Partners, Independent Software Vendors, prospects and existing clients. I encourage everyone to post comments about our products, services, and marketing efforts.
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While the rest of Americans were glued to their televisions watching President Obama explain his plan for recovery, my colleagues and Ihad dinner with clients from Canada.
Of course, in conversations with clients, it is best to avoid topics like politics or drugs,but the intersection of government health care and implications on IT can't be disregarded.Since Canada has a more efficient healthcare process, the government enjoys a lower costper citizen. President Obama has suggested that the United States should adopt reforms to make the American system more efficient, including electronic medical records.
Not surprisingly, [smarter healthcare] is part of IBM's latest set of strategic init If there is any situation that needs to deliver the right information, to the right people,at the right time, healthcare is certainly one of them. Having the right information canhelp reduce medical mistakes. I personally know some doctors here in Tucson, and they are the first to admit that theywould prefer to focus on their core strengths, which they spent many years in medical school,and leave the administrative details to someone else. Focusing on core strengths is acommon theme for successful businesses, and this is no different. Medical emergencies do not always happen near the hospital or clinic that your medical records are stored at.An exciting feature of digital information is that it is easy to transport to where it isneeded, unlike paper records or X-ray film. To learn more about IBM's strategy and vision, see IBM's[Smarter Planet] Web site.
If there is any situation that needs to deliver the right information, to the right people,at the right time, healthcare is certainly one of them. Having the right information canhelp reduce medical mistakes.
I personally know some doctors here in Tucson, and they are the first to admit that theywould prefer to focus on their core strengths, which they spent many years in medical school,and leave the administrative details to someone else. Focusing on core strengths is acommon theme for successful businesses, and this is no different.
Medical emergencies do not always happen near the hospital or clinic that your medical records are stored at.An exciting feature of digital information is that it is easy to transport to where it isneeded, unlike paper records or X-ray film.
To learn more about IBM's strategy and vision, see IBM's[Smarter Planet] Web site.Read More]
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Wrapping up this week's theme of thankfulness, I am thankful for theOne Laptop Per Child [OLPC] and their Get-One-Give-One (G1G1)offer.
Last November, I was one of the first to [sign up for the G1G1],and when mine arrived December 24, I posted initial observations in this[OLPC series].Over the past year, I have had the pleasure of helping out teams in Nepal and Urug Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD. I'm thankful I did. Happy Thanksgiving to all my readers in the USA!
Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD.
I'm thankful I did. Happy Thanksgiving to all my readers in the USA!Read More]
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The comic combines the recent popularity in cookbooks to help parents get their children to eat morevegetables, such as Jessica Seinfeld's [Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food], with the popularity of the latest Batman movie, [The Dark Knight]. To be fair, I have not reviewed the recipe book,but certainly being the wife of comedian Jerry Seinfeld and mother of his children sufficiently qualifies her to write such a book. I did have the pleasure to see this movie at an IMAX movie theater in Hartford, CT a few weeks ago. I highly recommend it. (See also my friend Pam's awesome [review of this movie]).Some have argued the movie franchise has "gone dark" from the previous Batman movies and may not be appropriatefor children. Hiding vegetables in meals may not the right thing for children either.
In the comic, the young boy sees right through it, using the word "mojave" as the new slang for "deceive". In Arizona,Mojave refers to both the [desert in the northern part of the state], and the [Native American tribe] that live there. Butin this case, it refers to Microsoft's deceptive [Mojave Experiment].
Unlike IBM that repeatedly delivers unique and innovative new products to the marketplace, Microsoft pulls theold ["bait and switch"] routine. In a series of hiddencamera interviews, Microsoft asks skeptical people who have never used Microsoft Vista operating system their opinions.As expected, all express concerns of problems they have heard about Microsoft's new OS, from friends, colleagues or Apple television advertisements. On a scale of 0 (won't touch it) to 10 (can't wait to have it), the averageskeptic rated Vista with a paltry 4.4 score.
The Microsoft interviewers then show them the new "Microsoft Mojave" Operating System, and askthese same skeptics for their opinions, of which many (35 out of 140 by one account) express they like it, find this new OS usefuland intuitive. The interviewers then explain that this Mojave OS was nothing more than the existing Vista OS alreadyin the marketplace. The average rating for Mojave OS was a significantly higher 8.5 score.Just like hiding spinach in a meal to get your kids to eat it. They tricked you, and you saidyou liked it!
On ZDnet, Adrian Kingsley-Hughes takes Microsoft to task in his post [The “Mojave Experiment” - Just an exercise in guided clicking or does it highlight some of the problems with Windows Vista] and his follow-up post[Dissecting Microsoft’s Mojave Experiment]. His conclusion: He considers the marketing experiment cleverly devious, but the outcome of the experiment is vacuous.
Perhaps the key take-away is whom should prospective customers listen to when evaluating a new product. Microsoftis reasonable in feeling that customers should not base their opinions about Vista solely on lopsided Apple tele Nothing, of course, beats personal experience. If you want to try out one of IBM's latest products for yourself, please contact your local IBM Business Partner or IBM sales representative. technorati tags: IBM, Geek and Poke, Jessica Seinfeld, Jerry Seinfeld, Deceptively Delicious, The Dark Knight, IMAX, Batman, Mojave, Desert, Native American, tribe, Microsoft, Vista, Mojave Experiment, hidden camera, interview, ZDnet, Adrian Kingsley-Hughes, Apple
Nothing, of course, beats personal experience. If you want to try out one of IBM's latest products for yourself, please contact your local IBM Business Partner or IBM sales representative.
technorati tags: IBM, Geek and Poke, Jessica Seinfeld, Jerry Seinfeld, Deceptively Delicious, The Dark Knight, IMAX, Batman, Mojave, Desert, Native American, tribe, Microsoft, Vista, Mojave Experiment, hidden camera, interview, ZDnet, Adrian Kingsley-Hughes, Apple[Read More]
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The same can be said for presentations that you give in foreign countries. Both in Japan and India, I had plenty of visuals to complement the text on the page, and the words that I spoke. Shawn over at [Anecdote] blog points to this greatpresentation by Garr Reynolds, author of [Presentation Zen]. The slide deck below has some key takeaways and quotes from Dr. John Medina's latest book "Brain Rules" that apply to presentations.
As the world becomes more globally integrated, communicating visually will be an important skill to develop.Read More]
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A faithful reader of this blog, Tom, sent me a link to Orson Scott Card's article titled[PROGRAMMERS AS BEES (or, how to kill a software company)]. "Is there any truth in this?" Tom asked?Having worked both sides of this fence as I approach my 22 year anniversary at IBM, I guess I can venturesome opinions on this piece. Let's start with this excerpt:
"The environment that nurtures creative programmers kills management and marketing types - and vice versa."
By this, he means "kills" in the UNIX sense, I imagine, and not the "Grand Theft Auto IV" sense.Different people solve problems differently. Some programmers have the luxury that theycan often focus on a single platform, single chipset, single OS, and so on, but Marketing types are tryingto come up with messaging that appeals to a broad audience, from people with business backgrounds to others with moretechnical backgrounds, and that can be more challenging. For programmers, "creative" is an adjective; formarketers, it's a noun.
"Programming is the Great Game. It consumes you, body and soul. When you're caught up in it, nothing else matters."
True. As a storage consultant, I find myself writing code a lot, from small programs, scripts, and even HTML codefor this blog. When you are in your zone, working on something, one can easily lose track of time.
"Here's the secret that every successful software company is based on: You can domesticate programmers the way beekeepers tame bees. You can't exactly communicate with them, but you can get them to swarm in one place and when they're not looking, you can carry off the honey. You keep these bees from stinging by paying them money. More money than they know what to do with. But that's less than you might think."
I have never tamed bees, but many of my friends who are still programmers are motivated by factors other thanmaximizing their income, such as: friendly co-workers, job security, casual attire, and interesting challenges. A few make more than they know what to do with, the rest have
"One way or another, marketers get control. But...control of what? Instead of finding assembly lines of productive workers, they quickly discover that their product is produced by utterly unpredictable, uncooperative, disobedient, and worst of all, unattractive people who resist all attempts at management."
False. Either marketing had control in the first place (ala Apple, Inc.) or they never had. "Control of what?" is the key phrase here.
"The shock is greater for the coder, though. He suddenly finds that alien creatures control his life. Meetings, Schedules, Reports. And now someone demands that he PLAN all his programming and then stick to the plan, never improving, never tweaking, and never, never touching some other team's code."
True. But if you don't like surprises, perhaps software engineering is not the right career path for you.
"The hive has been ruined. The best coders leave. And the marketers, comfortable now because they're surrounded by power neckties and they have things under control, are baffled that each new iteration of their software loses market share as the code bloats and the bugs proliferate. Got to get some better packaging. Yeah, that's it."
This one depends. I've seen teams survive and manage, with junior programmers stepping up to backfill leadership roles, and other times, projects are scrapped, or started anew elsewhere. As for marketers, it doesn't take much to get one baffled, does it?
Thanks for the link, Tom!Read More]
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I'll be traveling the next two weeks.
The week of May 11-15, I'll be in Los Angeles, California for the [IBM Systems & Technology Group Technical Conference]. I'll be presenting two topics:
The week after that, May 18-19, I'll be in Orlando, Florida for [IBM Pulse 2008] conference, which combines Tivoli and Maximo conferences of year's past. I'll be co-presenting two topics:
If you're at either, and want to meet up, let me know (either by comment below, or click on theemail-Tony-Pearson button down in the right panel)Read More]
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Last year, in my post [Inaugural Brand Impact 2007 Awards], I mentioned how IBM beat out other major storage vendors for the best brand "IBM System Storage". I am proud of this, and highlighted it as one of my team's key accomplishments during my brief20-month career in marketing, which I recapped in my post[Switching Over from What and Why] when I switched over to consulting.
This year, IBM did it again. For a second consecutive year, IBM System Storage was recognized by [Liquid Agency]as the leading brand for enterprise storage. Here is an excerpt from the [IBM Press Release]:
"IBM System Storage is the most trusted storage portfolio in the world, providing our clients leading disk, tape and storage software solutions and services. This award reflects IBM's priority in delivering information infrastructure solutions to solve our client's most critical storage challenges," said Barry Rudolph, Vice President, IBM System Storage. "We are helping clients -- from large corporations to small businesses -- intelligently manage information as a strategic business asset. We are proud to be recognized as the clear market leader in delivering solutions that help our clients manage and extract value from their information."
Liquid Agency reviewed over 250 technology brands to make this assessment.
IBM also swept a variety of other awards. Here are a few excerpts from[Datamation Announces 2008 Product of the Year Winners]: