Safe Harbor Statement: The information on IBM products is intended to outline IBM's general product direction and it should not be relied on in making a purchasing decision. The information on the new products is for informational purposes only and may not be incorporated into any contract. The information on IBM products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described for IBM products remains at IBM's sole discretion.
Tony Pearson is a an active participant in local, regional, and industry-specific interests, and does not receive any special payments to mention them on this blog.
Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Michael Scott, one of my "Second Life" builder/scripters, for demonstrating client-focused dedication to IBM's corporate values.
Our site manager, Terri Mitchell, did a recap of all our recent awards and accomplishments.Of the nine Design Innovation awards won by IBM this year at the CeBIT conference, eight were for IBM System Storage products!
The IBM System Storage EXP3000: an entry-level data storage server that is optimized for cost-sensitive and space-limited environments and employs a user-centered design that enables ease of use and simple tool-less installation and removal of all components.
The IBM System Storage N7000 Series: a modular disk storage system that delivers high-end enterprise storage and data management value ideal for large-scale applications, while helping to anticipate growth, maintaindata availability and reduce costs.
The IBM System Storage N5000 Series: a modular disk storage system designed to address the entire spectrum of data availability challenges while offering value in price and scalability. Built-in enterprise serviceability and manageability features support efforts to increasereliability and simplify storage infrastructure and maintenance.
The IBM System Storage N3700: a filer that integrates storage and storage processing into a single unit, facilitating affordable network deployments.
The IBM System Storage DS4700: a NEBS-compliant disk storage server designed to address requirements for companies in the telecommunications industry, as well as other segments, such as oil and gas, meeting standardsfor electromagnetic compatibility, thermal robustness, earthquake and office vibration resistance, and provides protection for the product components from airborne contaminants.
The IBM System Storage EXP810: a data storage expansion unit capable of 4.8 Terabytes of physical storage, with a user-centered and tool-less design featuring redundant power, cooling, and disk modules for ease of use and simple serviceability.
The IBM System Storage TS3400: an affordable, space-friendly tape library for users in remote locations that supports enterprise-class technology and encryption capabilities.
A representative from Tucson's Brewster Center presented Terri an award, thanking IBM for its strong support for the community through various charity initiatives.
The final speaker was a new IBM client, Tony Casella, the IT Director of the town of Marana. Recently, the town of Marana selected IBM products made big news. Arizona is the fastest growing state in the USA, and the town of Marana, just north of Tucson, is one of the fastest growing communities in Arizona. The town is growing so large that it will soon spill over from Pima into Pinal county, and will be the first town in Arizona authorized to span county boundaries.
The "Storage Symposium Mexico - 2008" conference was a great success this week!
Day 1 - The plan was for me to arrive for the Wednesday night reception. Eachattendee was given a copy of my latest book[Inside System Storage: Volume I] and I was planning to sign them. I thought perhaps we should have a "book signing" tablelike all of the other published authors have.
Things didn't go according to plan. Thunderstorms at the Mexico City airport forced our pilot to find an alternate airport. Nearby Acapulco airport was the logical choice, but was full from all the otherflights, so the plane ended up in a tiny town called McAllen, Texas. I did not arrive until the morning of Day 2,so ended up signing the books throughout Thursday and Friday, during breaks and meals, wherever they couldfind me!
Special thanks to fellow IBMer Ian Henderson who picked me up from the airport at such an awkward hour anddrive me all the way to Cuernavaca!
All of us, IBMers, Business Partners and clients alike, all donned black tee-shirtswith a white eightbar logo for a group photo with one of those "wide lens" cameras. While we werebeing assembled onto the bleachers, I took this quick snapshot of myself and some of the guys behind me.
I was original scheduled to be first to speak, but with my flight delays, was moved to a time slot after lunch.After a big Mexican lunch, the conference coordinators were afraid the attendees might fall asleep,a Mexican tradition called [siesta], so I wasinstructed to WAKE THEM UP! Fortunately, my topic was Information Lifecycle Management, a topicI am very passionate about, since my days working on DFSMS on the mainframe. With 30percent reduction in hardware capital expenditures, 30 percent reduction in operational costs, and typical payback periods between 15 to 24 months, the presentation got everyone's attention.
Of course, a lot happens outside of the formal meetings. We had a Japanese theme dinner, where we woreJapanese Hachimaki [headbands]with the eightbar logo. For those not familiar with Japanese culture, hachimaki are worn today not so much for the practical purpose to catch the perspiration but rather for mental stimulation to express one's determination. Some students wear hachimaki when they study to put themselves in the right spirit and frame of mind.
Shown here are presenters Mike Griese (Infrastructure Management with IBM TotalStorage Productivity Center),Dave Larimer (Backup and Storage Management with IBM Tivoli Storage Manager), myself, and John Hamano(Unified Storage with IBM System Storage N series).
Day 3 - Wrapping up the week, I presented two more times.
First, I covered IBM Disk Virtualization with IBM SAN Volume Controller. One interesting question was if the SAN Volume Controller could be made to looklike a Virtual Tape Library. I explained that this was never part of the original design, but that if you wantto combine SVC with a VTL into a combined disk-and-tape blended solution, consider using theIBM product called Scale-Out File Services[SoFS] which I covered in my post[Moredetails about IBM clustered scalable NAS].
During one of the breaks, I took a picture of the behind-the-scenes staff that put this together. They had created these huge blocks representing puzzle pieces, emphasizing how IBM is one of the few ITvendors that can bring all the pieces together for a complete solution.
Shown hereare Mike Griese (presenter), Cyntia Martinez, Claudia Aviles, Cesar Campos (IBM Business Unit Executive forSystem Storage in Mexico), and Claudia Lopez. Each day the staff wore matching shirts so that it was easyto find them.
Later, I covered Archive and Compliance Solutions to highlight our complete end-to-end set of solutions.When asked to compare and contrast the architectures of the IBM System Storage DR550 with EMC Centera, I explainedthat the DR550 optimizes the use of online disk access for the most recent data. For example, if you aregoing to keep data for 10 years, maybe you keep the most recent 12 months on disk, and the rest is moved,using policy-based automation, to a tape library for the remaining nine years. This means that the disk insidethe DR550 is always being used to read and write the most recent data, the data you are most likely to retrievefrom an archive system. Data older than a year is still accessible, but might take a minute or two for the tapelibrary robot to fetch.The EMC Centera, on the other hand, is a disk-only solution. It offers no option to move older data to tape,nor the option to spin-down the drives to conserve power. It fills up after the same 12 months or so, and then you get towatch it the remaining nine years, consuming electricity and heating your data center.
I don't know about you, butI have never seen anyone purposely put in "space heaters" into their data center, but certainly a full EMC Centeradoes little else. Both devices use SATA drives and support disk mirroring between locations, but IBM DR550 offers dual-parity RAID-6, and supports encryption of the data on both the disk and the tape in the DR550. EMC Centerastill uses only RAID-5, and has not yet, as far as I know, offered any level of encryption. IBM System StorageDR550 was clocked at about three times faster than Centera at ingesting new archive objects over a 1GbE Ethernet connection.
This last photo is me and fellow IBMer Adriana Mondragón. She was one of my students in the [System Storage Portfolio Top Gun class],last February in Guadalajara, Mexico.She graduated in the top 10 percent of her group, earning her the prestigious titleof "Top Gun" storage sales specialist.
The conference wrapped up with a Mexican lunch with a traditional Mariachi band. I took pictures, but figured you allalready know what [Mariachi players] look like, and I didn't wantto detract from the otherwise serious tone of this blog post! This was the first System Storage Symposium in Mexico, butbased on its success, we might continue these annually.
A lot of people ask me about IBM branding, as we have recently changed brands. In the past we had two separate brands, one for servers (eServer) and one for storage (TotalStorage). These would be fine if we wanted to promote their independence, but customers today want synergy between servers and storage, they want systems that work well together.
Last year, in response to market feedback, we crated a new brand, "IBM Systems" and put all the server and storage product lines under one roof. Over time, we will transition from TotalStorage to System Storage naming. This will occur with new products, and major versions of existing products.
Two other phrases you will hear in the names of our offerings are "Virtualization Engine" and "Express". These are portfolio identifiers. The Virtualization Engine identifier was created to emphasize our leadership in system virtualization, and we have products that span product lines with this identifier.
The Express identifier was created to emphasize our focus on Small and Medium sized business (SMB). It spans not just servers and storage, but across other offerings from other IBM divisions.
Of course, just renaming products and services isn't enough. Systems don't work together just because they have similar names, are covered in similar "Apple white" plastic, or have similar black bezels. Obviously, thoughtful and collaborative design are needed, with the appropriate amounts of engineering and testing. IBM is aligning its server and storage development so that the IBM Systems brand keeps its promise.
IBM's emphasis on "Information Infrastructure" is to help organizations get the right information, to the right people at the right time. This helps them to have the right insights, make the right decisions, and develop the right innovations needed for the challenges at hand.
As the planet got smaller and flatter, IBM led the way. Now, as the planet needs to get smarter--with more efficient health care, energy distribution, financial institutions, and IT infrastructures--IBM will once again take the lead.
It has always been the case in fast pace technology areas that you can't tell the players without a program card, andthis is especially true for storage.
When analyzing each acquistion move, you need to think of what is driving it. What are the motives?Having been in the storage business 20 years now, and seen my share of acquisitions, both from within IBM,as well as competition, I have come up with the following list of motives.
Although slavery was abolished in the US back in the 1800's, and centuries earlier everywhere else, many acquisitionsseem to be focused on acquiring the people themselves, rather than the products or client list. I have seen statistics such as "We retained 98% of the people!" In reality, these retentions usually involve costly incentives,sign-in bonuses, stock options, and the like. Desptie this, people leave after a few years, often because ofpersonality or "corporate culture" clash. For example, many former STK employees seem to be leaving after their company was acquired by Sun Microsystems.
If you can't beat them, join them. Acquisitions can often be used by one company to raise its ranking in marketshare, eliminating smaller competitors. And now that you have acquired their client list, perhaps you can sellthem more of your original set of products!
Symantec had acquired Veritas, which in turn had acquired a variety of other smaller players, and the end result is that they are now #1 backup software provider, even though none of theirproducts holds a candle to IBM's Tivoli Storage Manager. Meanwhile, EMC acquired Avamar to try to get more into the backup/recovery game, but most analysts still find EMC down in the #4 or #5 place in this category.
Next month,Brocade's acquisition of McData should take effect, furthering its marketshare in SAN switch equipment.
Prior to my current role as "brand market strategist" for System Storage, I was a "portfolio manager" where wetried to make sure that our storage product line investments were balanced. This was a tough job, as the investmentshad to balance the right development investments into different technologies, including patent portfolios.Despite IBM's huge research budget, I am not surprised that some clever inventions of new technologies comefrom smaller companies, that then get acquired once their results appear viable.
The last motive is value shift. This is where companies try to re-invent themselves, or find that they are stuck in acommodity market rut, and wish to expand into more profitable areas.
LSI Logic acquisition of StoreAge is a good exampleof this. Most of the major storage vendors have already shifted to software and services to provide customer value,as predicted in 1990's by Clayton Christensen in his book "The Innovator's Dilemma". The rest are still strugglingto develop the right strategy, but leaning in this general direction.
As financial firms focus on costs, the IT departments will have an opportunity to consolidate their servers, networks and storage equipment. Consolidating disk and tape resources, implementing storage virtualization, and reducingenergy costs might get a boost from this crisis. Consolidating disparate storage resources to a big SoFS, XIV,DS8000 disk system, or TS3500 tape library might greatly help reduce costs.
Having mixed vendor environments that result from such mergers and acquisitions can be complicated to manage. Thankfully, IBM TotalStorage Productivity Centermanages both IBM and non-IBM equipment, based on open industry standards like SMI-S and WBEM.Merged companies might let go IT people with limited vendor-specific knowledge, but keep the ones familiar withcross-vendor infrastructure management skills and ITIL certification.
Comparing different vendor equipment
It seems that often times when there is a merger or acquisition, the two companies were using different storage gear from different vendors. IBM has made some incredible improvements over the past three years, in both performance enhancements and energy efficiency, but many companies with non-IBM equipment may not be aware of them.If there was ever a time to perform a side-by-side comparison between IBM and non-IBM equipment, here isyour chance.
For more on the impact of the financial meltdown on IT, see this InfoWorld[Special Report].
Jon Toigo over at DrunkenData writes in his post[A Wink and a Nod] about thebenefits of the new IBM System z10 Enterprise Class mainframe. Here's an excerpt about storage:
"The other key point worth making about this scenario is that storage behind a z10 must conform to IBM DASD rules. That means no more BS standards wars between knuckle-draggers in the storage world who continue to mitigate the heterogeneous interoperability and manageability of distributed systems storage using proprietary lock in technologies designed as much to lock in the consumer and lock out the competition as to deliver any real value. That has got to be worth something."
For z/OS and TPF operating systems, disk must support CCW commands over ESCON or FICON connections, or NFS commandsover the Local Area Network. However, most of the workloads that are being ported over from x86 platforms willprobably be running Linux on System z images, and as such Linux supports both CCW and SCSI protocols, the latterover native FCP connections through a Storage Area Network (SAN) or via iSCSI over the Local Area Network. Many SAN directors support both FCP and FICON, and the z10 also supports both 1Gbps and 10Gbps Ethernet, so you may not have to invest in any new networking gear.
The best part is that you may not have to migrate your data. The IBM System Storage SAN Volume Controller is supported for Linux on System z, and with "image mode" you can leave the data in its original format on its original disk array. Many file systems are now supported by Linux, including Windows NTFS with the latest NTFS-3G driver.
If your data is already on NAS storage, such as the IBM System Storage N series disk systems, then the IBM z10can access it directly, from z/OS, z/VM or Linux.
Have lots of LTO tape data? Linux on System z supports LTO as well.
Jon continues his rant with a question about porting Microsoft Windows applications. Here's another excerpt:
"For one, what do we do with all the Microsoft servers. There is no Redmond-sanctioned approach to my knowledge for virtualizing Microsoft SQL Server or Exchange Server in a mainframe partition."
Yes, it is possible to run Windows on a mainframe through emulation, but I feel that's the wrong approach. Instead, the focus should be on running "functionally equivalent" programs on the native mainframe operating systems, and again Linuxis often the best choice for this. Switching from Windows to Linux may not be "Redmond-sanctioned", but it getsthe job done.
Instead of SQL Server, consider something functionally equivalent like IBM's DB2 Universal Database, or perhaps an open source database like MySQL, PostgreSQL or Apache Derby. Well-written applications use standard SQL calls, so ifthe application does not try to use unique, proprietary features of MS SQL Server, you are in good shape.
In my discussion last November on [Microsoft Exchange email server], I mentioned that Bynari makes a functionally equivalent email server on Linux that works with your existing Microsoft Outlook clients. Your end-users wouldn't know you migrated to a mainframe! (well, they might notice their email runs faster)
So if your data center has three or more racks of Sun, Dell or HP "pizza box" or "blade" x86 servers, chances are you can migrate the processing over to a shiny new IBM z10 EC mainframe, save some money in the process, without too much impact to your existing Ethernet, SAN or storage system infrastructure. IBM can even help you dispose of the oldx86 machines so that their toxic chemicals don't end up in any landfill.
Well it's Tuesday, which means its time to look at recent announcements.While I was on vacation last week, IBM made a lot of storage announcements October 23.Josh Krischer gives his summary on WikiBon [October 2007 Review].Austin Modine of the The Register went so far as to say that [IBM goes crazy with storage system updates].
IBM System Storage DS8000 series
This is "Release 3" software/microcode upgrades on our existing "Turbo" hardware.
IBM FlashCopy SE -- Here "SE" stands for Space Efficient. Rather than allocating a full 100% of the space for the FlashCopy destination, you can set aside just a fraction, and this will hold all the changed blocks, similar to whatIBM already offers on the DS4000 series.
Dynamic Volume Expansion -- In the past, if you needed more space for a LUN, you had to carve out a newer one elsewhere, and then copy the data over from the old to the new, leaving the old LUN around to be re-used or leftstranded. With this enhancement, you can just upgrade the LUN in place, making it bigger as needed, similar to whatIBM already offers on the DS4000 series and SAN Volume Controller. This applies to CKD volumes for the System zmainframe users out there as well.
Storage Pool Striping -- striping volumes across RAID ranks to eliminate or reduce hot-spots, and provide betterload balancing. Many used SAN Volume Controller in front of the DS8000 to do this, but now you can do it natively inthe DS8000 itself.
z/OS Global Mirror Multiple Reader -- for System z customers, "z/OS Global Mirror" is the new name for XRC. Thisenhancement improves the throughput of sending updates to the remote disaster recovery location.
DS Storage Manager enhancements, the element manager software has been enhanced, and is pre-installed on the new IBM System Storage Productivity Center, which I will talk about below.
Intermix of DS8000 machine types -- this is especially useful to allow new frames to have co-terminating warrantieswith the base units. In other words, as you expand your system, you can ensure that the entire chunk of iron runs outof warranty all at the same time, to simplify your decision making process to upgrade or contract for extended service.
One of the biggest complaints about IBM TotalStorage Productivity Center is that it is software that needs to beinstalled on its own server, and that this installation process can take a day or two. Why wait? Now you can havea hardware console that has the DS8000 Storage Manager software, SVC Admin Console software, and IBM TotalStorageProductivity Center "Basic Edition" pre-installed. Here are the key features.
Pre-installed and tested console
DS8000 R3 GUI integration
Cohabitation of SVC 4.2.1 GUI and CIMOM
Automated device discovery
Asset and capacity reporting, including tape library support
Our "Release 9" applies across the board, from N3000 to N5000 to N7000 series models, includingnew host bus adapters, and the new Data OnTAP 7.2.4 release level.
The Virtual File Manager (VFM) was announced as one of our latest [Storage Virtualization Solutions]. VFMprovides a global namespace that aggregates the file systems from Linux, UNIX, and Windows file servers, as well asN series storage, into a consolidated environment.
IBM's virtual tape library (VTL) for the distributed systems platform, has been enhanced to provide:
Up to 12TB of disk cache, using 750GB SATA disk.
F05 Tape Frames installed as TS7520 base units through a 32 port fibre channel switch
Support for LTO generation 4 tape drives, both as virtual tape drives and as physical tape drives within IBM automated tape libraries attached to the TS7520. This allows you to use Encryption capabilities of LTO4.
DS3000 series now supports SATA disk, and can be attached to AIX and Linux on System p servers. This appliesto the DS3200, DS3300 and DS3400 models.See the [DS3000 Announcement Letter] for more details.
Yesterday (September 7, 2006) the Eclipse Foundation announced that it has approved the creation of the Aperi Storage Management Framework Project.
There's been a lot of confusion out there about Aperi, so I thought I would post some facts and opinions about this exciting new project. A few years ago, I was thelead architect for IBM TotalStorage Productivity Center, IBM's infrastructure management product that helped launch the creation of Aperi.
From the latin word for "open", Aperi is an open source project that aims to simplify the management of storage environments, using the Storage Management Initiative - Specification (SMI-S) open standardto promote interoperability and eliminate complexity in today’s storage environments.
Aperi should provide immediate value upon install with basic storage management capabilities, rather than just simply a collection of components that require costly integration. We've discussed requirements for functions such as:
Resource discovery, monitoring, and reporting
Fabric Topology mapping
Disk / Tape management
Device configuration & LUN assignment
SAN fabric management
Basic asset management
The big confusion most people have is Aperi's relation to SMI-S and the Storage Networking Industry Association (SNIA)open standards group. The best way to explain this is to go backto your High School SAT college-entrance exams. Remember questions like this?
(The answer: a crumb is to bread like a splinter is to wood.)
Aperi is an implementation of SMI-S standard, similar to MySQL or PostgreSQL areopen standard relational database implementations of Structured Query Language (SQL).These compete with proprietary database implementations such as IBM DB2 Universal Database,Oracle Database, Microsoft SQL Server, or Sybase.
Aperi: SMI-S :: PostgreSQL : Structured Query Language (SQL)
It is often the case that the folks writing the code are different than the folks defining the standards. This is the case between the members of Aperi writing code, and the members of the SNIA writing standards. IBM happens tohave employees writing Aperi code, and other employees helping define SMI-S standards.What can I say, IBM is a big company and a leader in many areas.
A good analogyis how the Apache community has developed an awesome web server, and the Firefox Mozillacommunity have developed an awesome web browser, both of which are implementations of the HTTP/HTML standards adopted by the World Wide Web Consortium. Apache and Firefoxcompete with proprietary implementations, such as Microsoft Internet Information Services(IIS) web server and Internet Explorer web browser.
Aperi: SNIA :: Apache : World Wide Web (WWW) Consortium
With this arrangement, Aperi and the SNIA will have very complementary roles in defining and driving standards across the entire storage market. To that end, Aperi will make extensive use of the SNIA’s Technology Center and SNIA’s “plugfests” to test the interoperability of the Aperi framework with the variety of 3rd-party storage offerings available. By providing a tested implementation of SMI-S, Aperi will drive broader industry availability of SMI-S, as well as offer the many benefits of an industry-backed open source community.
Check out this vote of confidence:
"Eclipse's Aperi Project will further advance the adoption of SNIA's SMI-S, benefiting the entire storage industry and IT community. Furthermore, the SNIA and Aperi will define plans to collaborate on new storage standards, standards testing programs, and storage interoperability programs." --- Wayne M. Adams, chair, SNIA Board of directors
So, both proprietary and open source implementations have their place in the world.Proprietary products are needed for advanced, unique value-add, and opensource projects are for basic support focused on interoperability and flexibility.These can be combined, for example, proprietary "plug-ins" built on an open source base. The more choices the client has, the better.
Storage vendors benefit too. Vendors are tired of being in the "Y.A.C." business, building "Yet Another Configurator" for each new device developed, with basic functionsto carve LUNs, read performance stats, and so on. By shipping Aperi instead, storagevendors like IBM can invest their development dollars in real innovations, things thatmatter for the customer.
Today,Apple and EMI announced that EMI’s entire music and video catalog will be available in May without any digital rights management (DRM) protection.Not only with the music be higher quality, but can be played on any player, presumably using MP3 format instead ofApple's proprietary AAC format. Being locked into any single vendor solution is undesirable. Similar issues abound for Microsoft Office 2007 file formats.
On my iPod, I ripped all my CDs into MP3 format, not AAC. I love my iPod, but if I ever decided to chose a different MP3 player, I did not want to go through the time-consuming process or re-ripping them again.
A blog by Seth Godin feels this Apple-EMI announcement means thatDRM is dead.
Back when music labels added value by producing and distributing music in physical form, it made sense for them to take a cut. Mass-producing CDs and distributing them out to music stores across the country costs lots of money. However, for online music, music labels don't have these same overhead costs, but continue the process of paying the artists only a few pennies per dollar. Some artists have file lawsuits to get their fair share.
This process applies to any published work. For example, you can purchase Kevin Kelly's book in various formats, at different prices, from different distributors. For example:
In PDF for $2, directly from the author via PayPal
black-and-white hardcover, for $20, from Amazon
color softcopy, for $30, from Lulu
Each nets the author $1.50 in royalties per copy. You can decide how much in production and distribution costs you want to pay.
An article in InformationWeek reports that40,000 ASU Students Leap to Google Apps; University Pays Zero. The ASU president, Michael Crow, wants to make IT the primary driver in his ambitious "New American University" project.Last October, ASU became the first large institution to deploy Google Apps, a comprehensive suite of productivity applications that includes e-mail, search, calendars, instant messaging, and even word processing and spreadsheets.I've tried them out, they work, nothing fancy but certainly good enough for college homework assignments.
Already 40,000 students and faculty have switched their e-mail to Google, while keeping their asu.edu designation. (out of 65,000 student population, which Mr. Crow is trying to raise to 90,000 students!)
E-mail is a thorn in the side of storage administrators. Being "semi-structured" repositories, they cannot just delete or move files around, as there is context between notes and their attachments, that shouldn't be broken. E-mail systems are often the fastest growing consumer of storage for many organizations.
Switching from maintaining their own mail servers to Google is saving ASU $500,000 US dollars alone, not including the administrator labor savings. Again, some corporations might feel their e-mail is too "secret" to be outsourced like this, but for college students who spend all their creative talent posting things on MySpace and YouTube, and faculty who spend their careers TRYING to get published, they have nothing to hide from the rest of the world. It makes perfect sense.
Best of all, Google isn't charging ASU anything for this service. Google is able to cover the costs from advertising revenue instead. I can think of a lot of companies that might want to advertise to a demographic of "40,000 students who are mostly 18-25 years old and all live in or near Tempe, AZ".
This week I was in Palm Springs in meetings with clients, prospects, business partners and IBM sales reps.
Tuesday consisted of "outdoor meetings", but the high winds caused some people to arrive late, and others to land in the various sand traps and water hazards. A "welcome reception" event allowed everyone to socialize and get to know the IBM experts and executives. Two of my colleagues, Mike Stanek and Dave Wyatt, were with me also in Australia last week, and so the three of us were discussing recovery from jet lag.
Wednesday was organized as a main tent event, where everyone met into one large room to hear our strategy,latest set of offerings, and customer testimonials. This was done indoors, of course, which was a good thing as the winds were now gusting up to 50 miles per hour, knocking over windmills and making the local news.
Here's a quick sample from the testimonials:
An insurance company virtualized their IBM DS8000, DS4000, ESS 800 and EMC DMX3 high-end disk with theIBM System Storage SAN Volume Controller and got higher availability and performance. Data migrationefforts that used to take six(6) hours of admin time now took less than one hour, and with no system downtime.They have a total of 350TB virtualized under SVC now, but plan to extend this for a variety of other projects.
A bank presented their success using "Global Mirror" (IBM's asynchronous two-site replication disk mirroring capability).Their previous "business continuity" plan was called 2-20-24 for 2 sites that were 20 miles apart and recovery time objective (RTO) of 24 hours. With the events of Hurricane Katrina, this was considered inadequate, and a new2-200-6 plan was requested, across 200 miles with a recovery time objective of only 6 hours. The chose to deploythis one application at a time, to learn and grow by experience in each phase. They started with Microsoft Exchange e-mail application running under VMware on BladeCenter servers, and wereable to recover remotely within 1 hour. They are now looking to refine and automate the recovery process, perhapswith IBM TotalStorage Productivity Center for Replication and Geographically Dispersed Open Clusters (GDOC).
A healthcare provider presented their success with tiered storage, managing a 475TB mix of IBM DS8000, DS6000,DS4000 and HP EVA disk arrays. The key was having centralized storage management from IBM, which allowedthem to shrink provisioning time from 3 weeks average, to now 96% of their storage provisioning requests are completedin less than 1 week. Moving data between storage tiers was non-disruptive, and the significantcosts savings greatly justified the change in "mindset" that required some training on the new environment.
Thursday we offered a series of "workshops" on specific topics. These were interactive sessions to discuss installation, design and deployment of various solutions. The event ended early enough so that people couldreturn home, or go to the practice range, which reminded me of this inspiring video on How to play golf as well as Tiger Woods.
The event got great reviews, and I look forward to the next one. Until then, enjoy the weekend!
Ideally, every airline would use the most experienced seasoned professional airline pilots money could buy, but some airlines, in an effort to compete on ticket price, may elect instead to have less experienced pilots.Here's a great excerpt:
Airline history lesson 101: It used to be, up until the mid 1980’s, that a young pilot would be hired on at a major carrier, become a flight engineer (FE), and then spend a few years managing the systems of the older-generation airplanes. But he or she was learning all the while. These new “pilots” sat in the FE seat and did their job, all the while observing the “pilots” doing the flying, day in and day out.
The FE’s learned from the seasoned pilots about the real world of flying into the Chicago O’Hares and New York LaGuardias. They learned decision making, delegation, and the reality of “captain’s final authority” as confirmed in the law. When they got the chance to upgrade, they became a copilot. The copilot’s duty was to assist the captain in flying; but even during their time as the new copilot, they had the luxury of the FE looking over their shoulders — i.e., more learning. This three-man-crew concept, now a fond memory in the domestic markets but used predominately in international flying, was considered one more layer of protection. But it’s gone.
To become the public speaker I am today, IBM put me through a variety of speaking classes. I taught high school and college classes to practice in front of groups. But most importantly, I traveled with seasoned colleagues and watched them in action from the front row.I learned how to handle tough questions, how to react to hecklers causing trouble, and how to deal with the unexpected before, during and after each presentation. In addition to speaking skills, I ended up having to learn travel skills, foreign language skills, and a variety of cultural social skills. All part of the job in my line of work.
Likewise, being a storage administrator is an important job, and for some data centers, not something to give lightly to a fresh college graduate. Unless they have had format IT Infrastructure Library [ITIL] certification coursework, I doubt they would understand the processes and disciplines demanded by the typical data center. I have been to accounts where new hires are not allowed to touch production systems for the first two years. Instead they watch the seasoned professionals do their jobs, and are given only access to "sand box" systems that are used for application testing or Quality Assurance (QA). Sadly, I have also been to other accounts where people with no storage experience whatsoever were tossed into the admin pool and let loose with superuser passwords, all in an effort to save money during times of exponential data growth rates, only to pay the price later with outages or lost data.
The parallels between the airline industry and the IT industry are eerie.
I have created blog categories, based on our System Storage offering matrix, which you can track individually:
Disk systems, including the IBM System Storage DS Family of products, SAN Volume Controller, N series, as well as features unique to these products, such as FlashCopy, MetroMirror, or SnapLock. Tape
Tape systems, including the IBM System Storage TS Family of products, tape-related products in the Virtualization Engine portfolio, drives, libraries and even tape media.
Storage Networking offerings, from Brocade, McData, Cisco and others, such as switches, routers and directors.
Infrastructure management, including IBM TotalStorage Productivity Center software, IBM Tivoli Provisioning Manager, IBM Tivoli Intelligent Orchestrator, and IBM Tivoli Storage Process Manager.
Business Continuity, including IBM Tivoli Storage Manager, Tivoli CDP for Files, Productivity Center for Replication software component, Continuous Availability for Windows (CAW), Continuous Availability for AIX (CAA).
Lifecycle and Retention offerings, including our IBM System Storage DR550, DR550 Express, GPFS, Tivoli Storage Manager Space Management for UNIX, Tivoli Storage Manager HSM for Windows, and DFSMS.
Storage services, including consulting, assessments, design, deployment, management and outsourcing.
The results are finally in. IBMer Wolfgang Singer was awarded "Top Speaker" award for his NAS and iSCSI tutorial at last year's Orlando 2006 conference. Here he is receiving the awardfrom SNIA Executive Director Leo Leger.
Of course, NAS and iSCSI technologies have been around for a while, but they are still new formany customers, which is why tutorials like this are so important.