Continuing my week in Washington DC for the annual [2010 System Storage Technical University], here is my quick recap of the keynote sessions presented Monday morning. Marlin Maddy, Worldwide Technical Events Executive for IBM Systems Lab Services and Training, served as emcee.
- Jim Northington
Jim Northington, IBM System x Business Line Executive, covered the IT industry's "Love/Hate Relationship" with x86 platform. Many of the physical limitations that were previously a pain on this platform are now addressed, through a combination of IBM's new innovative eX5 architecture and virtualization technologies.
Jim also presented the [IBM CloudBurst] solution. IBM CloudBurst is one of the many "Integrated Systems" designed to help simplify deployment. Based on IBM BladeCenter, the IBM CloudBurst is basically a Private Cloud rack for those that are ready to deploy in their own data center.
Jim feels that server virtualization on x86 platforms is still in its infancy. IBM calls it the 70/30 rule: 70 percent of x86 workloads are running virtualized on 30 percent of the physical servers.
- Maria Azua
Maria Azua, IBM Vice President of Cloud Computing Enablement, presented on Cloud Computing. Technology is being adopted at faster rates. It took 40 years for radio to get 60 million listeners, 20 years for 60 million television viewers, 3 years to get 60 million surfers on the Internet, but it only took 4 months to get 60 million players on Farmville!
Maria covered various aspects of Cloud Computing: virtualization images, service catalog, provisioning elasticity, management and billing services, and virtual networks. With Cloud Computing, the combination of virtualization technologies, standardization, and automation can reduce costs and improve flexibility.
We've seen this happen before. Telcos transitioned from human operators to automated digital switches. Manufacturers went from having small teams of craftsmen to assembly lines of robots. Banks went from long lines of bank tellers to short lines at the ATM.
Maria said that companies are faced with three practical choices:
- Do-it-Yourself, buy the servers, storage and switches and connect everything together.
- Purchase pre-installed "integrated systems" to simplify deployment.
- Subscribe to Cloud computing, allowing a service provider do all this for you.
In countries where network access is not ubiquitous, IBM has developed tools for the cloud that work in "offline" mode. IBM has also developed or modified tools to run better in the cloud. Launching a computer instance from the cloud from the service catalog is so easy to do, your 5-year-old child can do this!
Want to see Cloud Computing in action? Check out [Innovation.ed.gov], which is run in the IBM cloud, for the US Department of Education's website to foster innovation.
Whether you adopt public, private or a hybrid cloud computing approach, Maria suggests you take time to plan, test your applications for standardization, examine all risks, and explore new workloads that might be good candidates. Otherwise, moving to the cloud might just mean "More mess for less". Maria provided a list of applications that IBM considers good fit for Cloud Computing today.
I heard several audience members indicate that this is the first time someone finally explained Cloud Computing to them in a way that made sense!
technorati tags: IBM, Technical University, eX5, CloudBurst, x86, Maria Azua, cloud computing, Department of Education, private cloud, public cloud, hybrid cloud
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony]. IBM is a Global Partner and Platinum Sponsor for this event. Here is a recap of some of the Monday morning keynote sessions:
- Welcome and Introduction
Monday morning kicked off with a welcome introduction from the conference coordinators. This is the highest attendance for this conference in its 30 year history, with 60 percent of the attending for their first time, and 18 percent only once before. This is the fourth time I am attending. Half of the attendees represent corporations with 20,000 employees or more, the other half from smaller companies and government agencies. The top five industries represented are financial services, public sector, healthcare, manufacturing, and energy.
This conference uses a clever "interactive polling" where hand-held devices can be used to select choices, and results of over 800 voters are presented immediately on the big screen.
For IT budgets, 42 percent plan to increase next year, 32 percent flat, and 26 percent lower, which are similar to the numbers last year. Of nine different IT challenges, the top three were managing storage growth, power/cooling issues, and adopting a Cloud strategy.
- Top 10 Trends and how they will impact Data Center IT
The analyst presented top 10 business, technology and societal trends that will impact IT. He added a last-minute eleventh issue that he felt will impact everyone in 2012:
- Consumerization and the Tablet. Back in 1997, a GB of flash memory cost $7,992 US dollars, and today that same GB costs only 25 cents. Employees are bringing their own devices to the workplace, and expecting IT support.
- Infinite Data Center. You may never have to expand your floorspace again. Improvements in server and storage density can allow you to continually upgrade in place.
- Energy Management. Data centers consume 100x more energy than the offices they support. The cost of energy is on part with IT equipment. Energy management is becoming an enterprise-wide discipline. A key performance indicator (KPI) can be "compute per kW" or "compute per Square foot".
- Context Awareness. There are hundreds of thousands of apps for Android-based smart phones and iPhones. Context awareness allows an app to help business travelers in airports know what restaurants are nearby, their flight status, and alternate flights available, based entirely on their location.
- Hybrid Clouds. By 2013, over 60 percent of cloud adoption will be to redeploy existing apps like email. Some 80 percent of cloud initiatives will be private or hybrid configurations. Customers want "good enough" technology, and thus Cloud will be mostly an augmentation strategy.
- Fabric Computing. The opposite of fully-integrated stacks is the notion of having compute, memory and storage joined together via an interconnect fabric with software to manage the entire environment.
- IT Complexity. Robert Glass's Law states that for every 25 percent increase in functionality, there is a 100 percent increase in complexity. See Roger Session's whitepaper [The IT Complexity Crisis: Danger and Opportunity] for more on this.
- Patterns and Analytics. Big data and business analytics is a key platform. This is expected to grow 60 percent CAGR.
- Impact of Virtualization. Virtualizing your environment should be considered a continuous process, not a one-time project. Many companies are running x86 servers at less than 55 percent, which the speaker considers under-utilized. Virtual Desktop Infrastructure (VDI) is a trade-off, may cost more but have other business benefits to consider. The problem is that many IT shops are organized vertially (a server team, storage team, network team) but problems surface horizontally, and there is no "ownership" for the resolution. Some use "tiger teams" to address this. Companies should reward lateral thinking.
- Social Media. Of the ommunications on cell phones by college students, 98.4 percent are text messages, and only 1.6 percent voice phone calls. People search Google for "what was", but they search Twitter for "what is". Most of the growth on Twitter are in the 39-52 year-old demographic. The analyst felt that if your company is blocking or restricting access to facebook, twitter, youtube or other social networking sites, then shame on you. I agree!
- Flooding in Thailand. Over two million square feet of HDD production space were flooded, and this will impact HDD prices for 2012. Already, a 2TB drive that was selling for $79 at local store is now selling for $190.
- How To Get Your CFO's Support For Strategy and Funding
In the first of a series of "mastermind interviews", the analyst interviewed their own CFO Chris Lafond. Ultimately, it is about business results. They have grown annual 15-20 percent, from 250 million in 2003 to 1.3 billion US dollars in 2011 for annual revenue, 4600 employees, doing business in 85 countries. The company is focused on three business areas: Research, Consulting, and Events like this one. Chris does not approve 3-5 year projects, and instead requests projects be broken up into year-long phases. ROI can be very misleading, and he asks instead for benefits and contributions to initiatives.
It is important to keep the horse in front of the cart. Accounting departments should not drive business decisions. For example, companies should not move to the public cloud just so that the accounting department can shift from CAPex to OPex. Try to depreciate as soon as possible. Likewise, green technologies and social responsibility are factors, but not drivers of business decisions. Acquisitions are a natural evolution of the market, so risk mitigation strategies should be in place in case your vendor of choice is acquired by someone you don't like.
For BC/DR planning, the analyst has a single Data Center approach, but Chris indicated that IT is looking to expand this. Their single datacenter for one part of their business was in Florida, and the other in Massachusetts, and both impacted by Hurricanes or Earthquakes recently.
The "lightning round" asked Chris his thoughts, either thumbs up, thumbs down, or neutral, on single ideas or concepts. I liked this part of the interview!
- Chargeback? Thumbs down. He doesn't feel you should have internal fighting over charge rates. He prefers showback instead.
- BYO Device with stipend? Thumbs down, but inevitable. Giving people a chunk of money to buy their own laptop, smart phone or tablet of choice may wreak havoc on the IT department for support and service.
- Telepresence? Thumbs down. Cool, but very expensive. I don't think people are prepared to exploit the benefits of this.
- Corporate apps on public "app stores"? Thumbs down. Concerns over security and integration is main issue.
- Access to Social Networks? Thumbs up. This is how employees communicate and collaborate. Don't stifle them doing the right things just because you are afraid they might waste 20 minutes on Facebook per day.
- Your IT budget? It's up slightly 1-5 percent for 2012.
- Cloud? Promising, some challenges related to integration and security.
Chris finished up with a story about an application team that indicated that they would need to make 100 customizations to an off-the-shelf general ledger financial application. Chris and the other executives asked to be presented each and every customization, and he was able to eliminate most of them.
Positive comments I heard from the audience was that these keynotes had real "meat" to them, and not just full of cliches and platitudes that is common for keynote sessions. I would have to agree.
technorati tags: IBM, #GartnerDC, Tablet, Consumerization, Hybrid+Cloud, KPI, Thailand, HDD, Chargeback, Showback, CFO
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Monday afternoon sessions:
- IBM Watson and your Data Center
Steve Sams, IBM VP of Site and Facilities Services, cleverly used IBM Watson as a way to explain how analytics can be used to help manage your data center. Sadly, most of the people at my table missed the connection between IBM Watson and Analytics. How does answering a single trivia question in under three seconds relate to the ongoing operations of a data center? If you were similarly confused, take a peak at my series of IBM Watson blog posts:
- Devising a Cloud Computing Strategy
The analyst who presented this topic was probably the fastest-speaking Texan I have met. He covered various aspects of Cloud Computing that people need to consider. Why hasn't Cloud taken off sooner? The analyst feels that Cloud Computing wasn't ready for us, and we weren't ready for Cloud Computing. The fundamentals of Cloud Computing have not changed, but we as a society have. Now that many end users are comfortable consuming public cloud resources, from Facebook to Twitter to Gmail, they are beginning to ask for similar from their corporate IT.
- Legal issues - see this hour-long video, [Cloud Law & Order], which discusses legal issues related to Cloud Computing.
- Employee staffing - need to re-tool and re-train IT employees to start thinking of their IT as a service provider internally.
- Hybrid Cloud - rather than struggle choosing between private and public cloud methodologies, consider a combination of both.
- University of Rochester Medical Center (URMC) Cracks Code on Data Growth
Often times, the hour is split, 30 minutes of the sponsor talking about various products, followed by 30 minutes of the client giving a user experience. Instead, I decided to let the client speak for 45 minutes, and then I moderated the Q&A for the remaining 15 minutes. This revised format seemed to be well-received!
University of Rochester is in New York, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick back in May, when he presented at the IBM [Storage Innovation Executive Summit] in New York City.
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for continuous operations and high availability, while controlling storage growth and costs.
The Q&A was lively, focusing on how his team manages 1PB of disk storage with just four storage administrators, his choice of a "Vendor Neutral Archive" (VNA), and his experiences with integration.
This was a great afternoon, and I was glad to get all my speaking gigs done early in the week. I would like to thank Rick Haverty of URMC for doing a great job presenting this afternoon!
technorati tags: IBM, Steve Sams, Watson, Analytics, Cloud Computing, Hybrid Cloud, University of Rochester, Medical Center, URMC, Rick Haverty, SONAS, Storwize V7000, XIV, DS8000, DS5000