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You could buy 10 liters of gasoline in Venezuela with this coin.
I'm back from South America, and am now in Chicago, Illinois. I'm having breakfast at the Starbucksdowntown, and thought I would make a post before all of my meetings today.
On this trip, I met with IBM Business Partners and sales reps from Argentina, Colombia, Ecuador and Venezuela. While I have visited thefirst three countries on past trips, this was my first time to Caracas, Venezuela. I grew up in La Paz, Bolivia, and speak Spanish fluently, so had no problemgetting around and holding discussions with everyone. While my friends in the US are oftensurprised I speak multiple languages, it doesn't surprise anyone I visit in other countries.If you are going to have worldwide job responsibilities for a global company that does businessin over 180 countries, the least you could do is learn a few additional languages. I suspect themajority of the 350,000 IBM employees speak at least two languages, the exceptions being mostly the 50,000 orso employees that live in the United States.
I flew on American Airlines from Tucson to Dallas to Caracas, and was only slightly delayed as a resultof all of the flight cancellations that happened earlier that week. Some companies designate a single "official airline" for their employees to use. That makessense if all of your employees are located in a single city, and that city is the hub for yourdesignated airline.IBM is too big, too spread out, and sells technology to nearly every airline to make sucha designation. Instead, IBM tries to spread its business out to multiple carriers, although all ofmy colleagues seems to have their own personal favorites. Mine are American Airlines, Singapore Airlines and Cathay Pacific.
While other people were upset over the delays, I found American Airlines did a great job keeping me informed,and all their employees I talked to seemed to be handling the situation fairly well. If youfly on American, I recommend you sign up for "text message" notifications. I did this for everyleg of my trip, and was kept up to date on times, gates and status. Very helpful!American Airlines even started their own corporate blog: [AA Conversation] (Special thanks to my friend[Paul Gillen] for pointing this out)
(I read somewhere that if you are going to travel anywhere, you need to remember to bringboth your sunscreen and your sense of humor, otherwise you are going to get burned. Goodadvice! Trust me, you don't even know how bad it can really be until you travel in the third world.)
Anyhoo, last week, IBM Venezuela celebrated its 70th anniversary. That's right, IBM has been doingbusiness in Venezuela for the past 70 years. Also last week, IBM put out its impressive [1Q08 quarterly results],including 10 percent growth for IBM System Storage product line worldwide, comparing what IBM earned this first quarter to what IBM earned the first quarter of last year. For just the Latin American countries,the growth for IBM System Storage was 20 percent!There are a lot of oil and gas companies in Venezuela. With a barrel of oil selling at more than$117 US dollars, these companies are looking to spend their newly earned profits on IBM systems, software and services.
As for the picture above, that is a one-thousand Bolivares coin, worth about 47 US cents atthis week's official exchange rate. As with many Latin American countries going through [years of high inflation], Venezuela was tired of all those zeros on their money. For example, a cheeseburger, freedom fries and a Cokeat McDonald's would set you back 20,000 Bolivares.This year the Venezuelan governmentcreated a new currency called "Bolivares Fuertes" (VEF), lopping off the last three zeros.So, the coin above would be replaced by a new coin with a big "1" on it instead, and an old 2000 Bolivares billwould be replaced by a new 2 Bolivares Fuertes bill. Unfortunately,I had to give all my new Venezuelan money back at the airport upon leaving, but they let me keep the coinabove, since it is old money, as a souvenir so that I could use it as a ball mark for playing golf.
(The term Bolivares is named after Simon Bolivar who was born in Caracas. He is famous throughoutSouth America, and was, and I am not making this up, the first president of Colombia, the secondpresident of Venezuela, the first president of Bolivia, and the sixth president of Peru. Here isthe [Wikipedia article] to learn more.)
Gasoline costs a mere 100 old Bolivares per liter.For those who don't do metric, gasoline therefore costsless than 18 cents per gallon. By comparison, in the USA, the average today was $3.47 US dollarsper gallon, of which 18.4 cents of this is Federal tax. That's right, we pay more just in taxes forgasoline than los venezolanos pay for it all.
The side effect of cheap gas is bad traffic. Everybody in Venezuela drives their own car, and nobody thinksabout the price of gasoline, carpooling, or taking public transportation, acting much like Americans used to, up until a few years ago. With some of the gridlock we faced, it might have been faster (but not safer)to walk there instead.
Which makes me wonder if American Airlines fills up their airplanes with fuel at these lower prices when theypick up people in Caracas to take them back to the United States. In 2002, fuel represented 10 percentof the average airline's operating expenses, but today it is now 25 percent. That is a drastic increase!
The same is happening in data centers. In the past, electricity was so cheap, and such a small percentof the total IT budget, nobody gave it much thought. But as the usage of electricity increased, andthe cost per KWh went up, this has a multiplying effect, and the growth in power and cooling costs isgrowing four times faster than the average IT hardware budget increase.
There is a difference between improving "energy efficiency" versus reducing "power consumption".
Let's consider the average 100 watt light bulb, of which 5 watts generate the desired feature (light), and 95 percent generated as undesired waste (heat). In this case, it would be 5 percent efficient. If you delivered a new light bulb that generated 3 watts of light for only 30 watts of energy, then you would have an offering that was more energy efficient (10 percent instead of 5 percent) and use 70 percent less power (30 watts instead of 100 watts). This new "dim bulb" would not be as bright as the original, but has other desirable energy qualities.
Nearly all of the output of data center equipment results in heat.In The Raised Floor blog [It's Too Darn Hot!], Will Runyon explains how IBM researcher Bruno Michel in Zurich has developed new ways to cool chips with water shot through thousands of nozzles, much like capillaries in the human body. This is just one of many developments that are part of IBM's [Project Big Green]
But what if the desired feature is heat, and the undesired feature is light?In the case of Hasbro's toy[Easy-Bake Oven],a 100W incadescent light bulb is used to bake small cakes. This is generating 95W of desired heat, and onlywasting 5 percent as light (unused inside the oven). That makes this little toy 95 percent energy efficient, butconsumes as much energy as any other 100W light bulb lamp or fixture in your house. With manufacturing switchingfrom incadescent to compact flourescent bulbs, this toy oven may not be around much longer.
While we all joke that it is just a matter of time before our employers make us ride stationary bicycles attached to generators to power our monstrous data centers, 23-year old student Daniel Sheridan designeda see-saw for kids in Africa to play on that generates electricity for nearby schools. [Dan won the "mostinnovative product" at the Enterprise Festival].
Another approach is to improve efficiency by converting previously undesirable outcomes to desirable. Brian Bergstein has a piece in Forbes titled["Heat From Data Center to Warm a Pool"].Here's an excerpt:
"In a few cases, the heat produced by the computers is used to warm nearby offices. In what appears to be a first, the town pool in Uitikon, Switzerland, outside Zurich, will be the beneficiary of the waste heat from a data center recently built by IBM Corp. (nyse: IBM) for GIB-Services AG.
As in all data centers, air conditioners will blast the computers with chilly air - to keep the machines from exceeding their optimum temperature of around 70 degrees - and pump hot air out.
Usually, the hot air is vented outdoors and wasted. In the Uitikon center, it will flow through heat exchangers to warm water that will be pumped into the nearby pool. The town covered the cost of some of the connecting equipment but will get to use the heat for free."
I see a business opportunity here. Next to every data center lamenting about their power and cooling, build a state-of-the-art fitness center for the employees and nearby townspeople. Exercise on a stationary bicyclegenerating electricity, while your kids play on the see-saw generating electricity, and then afterwards thewhole family can take a dip in the heated swimming pool. And if the company subscribes to the notion of a Results-Oriented Work Environment [ROWE],it could encourage its employees to take "fitness" breaks throughout the day, rather than having everyone there in the early morning or late evening hours, leveling out the energy generated.
Wrapping up my week on the Feb 12 announcements, I will finish off talking about thenew Half-High (HH) LTO4 drives available for our TS3100 and TS3200 tape libraries.
Small and medium sized business (SMB) clients are looking for small, affordable tapesystems. Tape is inherently green, using orders of magnitude less energy than disk,and is very scalable by simply purchasing more tape cartridges.
When IBM first announced them, the TS3100 supported one drive with 24 cartridges,and the TS3200 (see picture at left) supported two drives and 48 cartridges. Unlike disk, that mentions RAWcapacity and then lowers it to indicate usable capacity in RAID configurations, tapeis just the opposite. LTO4 cartridges have 800 GB raw capacity, but with an average of 2:1compression, can hold a usable 1.6 TB of data. LTO4 also supports WORM cartridges fornon-erasable, non-rewriteable (NENR) types of data, and encryption capability.
As a follow-on to our HH LTO3 drives, IBM is the first major storage vendor to offerthe new HH LTO4 drives in entry-level automation, which directly attach via 3Gbps SAS connections to your host servers. The HH models allows you to have two drives in the TS3100, and four drives in the TS3200.
You can mix and match, LTO3 and LTO4. Why would anyone do that? Well, the Linear Tape Open [LTO]consortium --made up of technology provider companies IBM, HP and Quantum--decided to support N-2 generation read, and N-1 generation read/write. So, anLTO3 can read LTO1 cartridges, and read/write LTO2 and LTO3 cartridges. TheLTO4 can read LTO2 cartridges, and read/write LTO3 and LTO4 cartridges. For SMBcustomers that still have some LTO1 cartridges they might want to read some day,mixing LTO3 and LTO4 is a viable combination.
Of course, IBM still offers full-high (FH) versions of LTO3 and LTO4, which offer a bit faster acceleration, back-hitch and rewind times than their HH counterparts, and also offer additional attachment choices of LVD Ultra160 SCSIand 4 Gbps Fibre Channel as well.
So, for SMB customers that are simply using their tape for backup and archive,and probably not driving maximum rated speeds, having twice as many slowerdrives might be just the right fit.
An avid reader of this blog pointed me to a blog post [A Small Tec DIGG on IBM XIV], byGowri Ananthan, a System Engineer in Singapore.Basically, she covers past battles, er.. discussions between me and fellow blogger BarryB from EMC, and [blegs] foranswers to three questions.
Gowri, here are your answers:
Q1. Does IBM offer a Pay-as-you-Go [PAYGO] upgrade path for its IBM XIV disk storage system?
The concern was expressed as:
PAYGO also requires the customer to purchase the remaining capacity within 12 months of installation. So it is More of a 12-month installment plan than pay-as-you-grow.
A1. Actually, IBM offers several methods for your convenience:
With IBM's Capacity on Demand (CoD) plan, you get the full framewith 15 modules installed on your data center floor, but only pay for the first four modules 21 TB, then pay for 5.3TB module increments as you need them over the next 12 months. This is ideal for companies that don't know how fast they will grow, but do not want to wait for new modules to be delivered and installed when needed.
With IBM's Partial Rack offering, you can get a system with as little as six modules (27TB),and then over time, add more modules as you need. This does not have to be done within 12 months, you can stay at six modules for as long as you like, and you can take as long asyou want to add more modules. When you are ready for more capacity, the drawer or drawerscan be delivered, and installed non-disruptively.
Neither of these are "payment installment plans", but certainly if you want to spread yourcosts into regularly-scheduled monthlypayments across multiple years, IBM Global Financing can probably work something out.
Q2. Does IBM consider the XIV as green storage?
The concern was expressed as:
You are powering (8.4KW) and cooling all 180 drives for the whole duration, whether you're using the capacity or not. is it what you called Greener power usage..?
A2. Yes. IBM considers the IBM XIV as green storage. The 8.4KW per frame is lessthan the 10-plus KW that a comparable 2-frame EMC DMX-950 system would consume. Theenergy savings in IBM XIV comes from delivering FC-like speeds using slower SATA disks that rotate slower, and therefore take less energy to spin.
In the fully-populated or Capacity on Demand configuration, you would spin all 180disks. However, using the partial rack configuration, the 6-module has only 40 percent ofthe disks, and therefore consumes only 40 percent of the energy. If you don't plan to storeat least 20-30 TB, you might consider the DS3000, DS4000, DS5000, or DS8000 disk system instead.
Q3. How do you connect more than 24 host ports to an IBM XIV?
The concern was expressed as:
And finally do not forget my question on 24-FC Ports… Up to 24 Fiber Channel ports offering 4 Gbps, 2Gbps or 1 Gbps multi-mode and single-mode support.Stop.. stop.. how you gonna squeeze existing bunch of FC cables in 24 ports?
A3. Best practices suggest that if you have ten or more physical servers, each with two separate FC ports, then you should use a SAN switch or director in between. If you require four ports per server, then you would need a SAN switch beyond six servers to connect to the IBM XIV. If you consider that 24 FC ports, at 4Gbps, represents nearly 10 GB/sec of bandwidth, you will recognize that this is not a performance bottleneck for the system.
It's Thursday here at the [Data Center Conference] here in Las Vegas. Trying to keep up with all the sessions and activities has been quite challenging. As is often the case, there are more sessions that I want to attend than I physically am able to, so have to pick and choose.
Making the Green Data Center a Reality
The sixth and final keynote was an expert panel session, with Mark Bramfitt from Pacific Gas and Electric [PG&E], and Mark Thiele from VMware.
Mark explained PG&E's incentive program to help data centers be more energyefficient. They have spent $7 million US dollars so far on this, and he has requested another$50 million US dollars over the next three years. One idea was to put "shells" aroundeach pod of 28 or so cabinets to funnel the hot air up to the ceiling, rather than havingthe hot air warm up the rest of the cold air supply.
The fundamental disconnect for a "green" data center is that the Facilities team pay for the electricity, but it is the IT department that makes decisions that impact its use. The PG&E rebates reward IT departments for making better decisions. The best metric available is"Power Usage Effectiveness" or [PUE], which is calculated by dividing total energy consumed in the data center, divided by energy consumed by the IT equipment itself.Typical PUE runs around 3.0 which means for every Watt used for servers, storage or network switches, another 2 Watts are used for power, cooling, and facilities. Companies are tryingto reduce their PUE down to 1.6 or so. The lower the better, and 1.0 is the ideal.The problem is that changing the data center infrastructure is as difficult as replacingthe phone system or your primary ERP application.
While California has [Title 24], stating energy efficiency standards for both residential and commercial buildings, it does notapply to data centers. PG&E is working to add data center standards into this legislation.
The two speakers also covered Data Center [bogeymans], unsubstantiated myths that prevent IT departments fromdoing the right thing. Here are a few examples:
Power cycles - some people believe that x86 servers can typically only handle up to 3000 shutdowns, and so equipment is often left running 24 hours a day to minimize these. Most equipment is kept less than 5 years (1826 days), so turning off non-essential equipment at night, and powering it back on the next morning, is well below this 3000 limit and can greatly reduce kWh.
Dust - many are so concerned about dust that they run extra air-filters which impactsthe efficiency of cooling systems air flow. New IT equipment tolerates dust much betterthan older equipment.
Humidity - Mark had a great story on this one. He said their "de-humidifier" broke,and they never got around to fixing it, and they went years without it, realizing they didn't need to de-humidify.
The session wrapped up with some "low hanging fruit", items that can provide immediate benefit with little effort:
Cold-aisle containment--Why are so few data centers doing this?
Colocation providers need to meter individual clients' energy usage -- IBM offers the instrumentation and software to make this possible
Air flow management--Simply organizing cables under the floor tiles could help this.
Virtualization and Consolidation.
High-efficiency power supplies
Managing IT from a Business Service Perspective
The "other" future of the data center is to manage it as a set of integrated IT services,rather than a collection of servers, storage and switches.IT Infrastructure Library (ITIL) is widely-accepted as a set of best practices to accomplish this "service management" approach. The presenter from ASG Software Solutions presented their Configuration Management Data Base (CMDB) and application dependency dashboard. Theyhave some customers with as many as 200,000 configuration items (CIs) in their CMDB.
The solution looked similar to the IBM Tivoli software stack presented earlier this yearat the [Pulse conference].Both ASG and IBM "eat their own dog food", or perhaps more accurately "drink their own champagne", using these software products to run their own internal IT operations.
For many, the future of a "green" data center managed as a set of integrated service are years away, but the technologies and products are available today, and there is no reasonto postpone these projects any longer than necessary. For more about IBM's approach togreen data center, see [Energy EfficiencySolutions]. You can also take IBM's[IT Service Management self-assessment] to help determine whichIBM tools you need for your situation.
[Earth Day] is celebrated in many countries on April 22, which marks the anniversary of the birth of the modern environmental movement in 1970. Others celebrate this on the March equinox.
IBM has finally aggregated everything that we are doing around "Green" initiatives onto a single[IBM Green] landing page. This has everything from IBM's own activities as well as what we sell to our clients.
Also, to mark this occasion, IBM held an internal contest for employees to make videos about Earth Day,the environment, and IT's role in making the situation better. The grand prize winner, and 10 secondprize winners, are available on this [IBM Green Contest - YouTube channel].Of these, I liked "New Life for Old Silicon" (shown here on the left).
IBM also developed [Power Up, the Game], which is theEarth Day Network's "official" game for today's festivities. It's a 3-D game created by IBM Research to help save a fictitious planet - the goal being to help students learn about ecology and climate change. This game is also hoped to motivate young students to get interested in math, scienceand technology.Eightbar has a great post [PowerUp - A serious game out inthe wild] discussing this.Here's also a 3-minute[the making of "Power Up, the game" video] to geta behind-the-scenes look.The game is a downloadable Windows client that then connects to the main servers to run.
It's been a while since I've talked about [Second Life].
The latest post on eightbar[Spimes, Motes and Data centers]discusses IBM's use of virtual world technology to analyze data centers in three dimensions.New World Note asks[What's The Point Of 3D Data Centers?]One would think that a simple monitoring tool based on a two-dimensional floor plan would be enough to evaluate a data center.
Enter Michael Osias, IBM (a.k.a Illuminous Beltran in Second Life). Some of the leading news sites havebegun to notice some 3D data centers that he has helped pioneer. UgoTrade writes up an article aboutMichael and the media attention in [The Wizard of IBM's 3DData Centers].
Of course, in presenting these "Real Life/Second Life" (RL/SL) interactive technologies, IBM is sometimes the target of ridicule. Why? Because IBM is 10 years ahead of everyone else. So, are there aspects of a data center where 3D interfaces makes sense? I think there is.
IBM TotalStorage Productivity Center has an awesome "topology viewer" that shows what servers are connectedto which switches, to which disk systems and tape libraries. This is all done in a 2D diagram, generated dynamicallywith data discovered through open standard interfaces, similar to what you might draw manually with toolslike Visio. Imagine, however, howmore powerful if it were a 3D viewer, with virtual equipment mapped to the physical location of each pieceof hardware on the data center floor, including the position on the rack and location on the data center floor.
Designing computer room air conditioning (CRAC) systems is actually a three dimensional problem. Cold air isfed underneath the raised floor, comes up through strategically placed "vent" tiles, taken in the front ofeach rack. Hot air comes out the back of each rack, and hopefully finds ceiling duct intake to get cooled again.The temperature six inches off the floor is different than the temperature six feet off the floor, and 3Dmonitor tools could be helpful in identifying "hot spots" that need attention. In this case "spimes" representsensors in the 3D virtual world, able to report back information to help diagnose problems or monitor events.
After many people left the mainframe in favor of running a single application per distributed server, the pendulumhas finally swung back. Companies are discovering the many benefits of changing this behavior. "Re-centralization" is the task at hand. Thanks to virtualization of servers, networks and storage, sharing common resources canonce again claim the benefits of economies of scale. In many cases, servers work together in collective unitsfor specific applications that might benefit better if consolidated together onto the same equipment.
IBM's "New Enterprise Data Center" vision recognizes that people will need to focus on the management aspectsof their IT infrastructure, and 3D virtual world technologies might be an effective way to getthe job done.
This week I'm in beautiful Guadalajara, Mexico teaching at our[System Storage Portfolio Top Gun class].We have all of our various routes-to-market represented here, including our direct sales force, our technicalteams, our online IBM.COM website sales, as well as IBM Business Partners.Everyone is excited over last week's IBM announcement of [4Q07 and full year 2007 results], which includesdouble-digit growth in our IBM System Storage business, led by sales of our DS8000, SAN Volume Controller and Tapesystems. Obviously, as an IBM employee and stockholder, I am biased, so instead I thought I would provide someexcerpts from other bloggers and journalists.
But what was striking in the company’s conference call on Thursday afternoon was the unhedged optimism in its outlook for 2008, given the strong whiff of recession fear elsewhere.
The questions from Wall Street analysts in the conference call had a common theme. Why are you so comfortable about the 2008 outlook? Now, that might just be professional churlishness, since so many of them have been so wrong recently about I.B.M. Wall Street had understandably thought, for example, that I.B.M.’s sales to financial services companies — the technology giant’s largest single customer category — would suffer in the fourth quarter, given the way banks have been battered by the mortgage credit crunch.
But Mr. Loughridge said that revenue from financial services customers rose 11 percent in the fourth quarter, to $8 billion. The United States, he noted, accounts for only 25 percent of I.B.M.’s financial services business.
The other thing that seems apparent is how much I.B.M.’s long-term strategy of moving up to higher-profit businesses and increasingly relying on services and software is working. Its huge services business grew 17 percent to $14.9 billion in the quarter. After the currency benefit, the gain was 10 percent, but still impressive. Software sales rose 12 percent to $6.3 billion.
Looking at IBM's business segments, it can be seen that they offer far more coverage of the technology space that those of the typical tech company:
IBM is just so big and diversified that there is little comparison between it and most other tech companies. IBM is a member of an elite group of companies like Cisco Systems (CSCO), Microsoft (MSFT), Oracle (ORCL) or Hewlett-Packard (HPQ).
IBM's wide international coverage and deep technological capabilities dwarf those of most tech companies. Not only do they have sales organizations worldwide but they have developers, consultants, R&D workers and supply chain workers in each geographic region. Their product mix runs from custom software to packaged enterprise software, hardware (mainframes and servers), semiconductors, databases, middleware technology, etc., etc. There are few tech companies that even attempt to support that many kinds and variations of products.
As color on the fourth quarter earnings announcement, there are a couple of observations that I would like to make. The first one speaks to IBM's international prowess. The company indicated that growth in the Americas was only 5%. International sales were a primary driver of IBM's good results. As an insight on the difference between IBM and most other tech companies, it is clear that nowadays, a tech company that isn't adept at selling internationally is going to be in trouble.
Terrific performance in a terrific year - no doubt a result of its strong global model. IBM operates in 170 countries, with about 65% of its employees outside US and about 30% in Asia Pacific. For fiscal 2007, revenues from Americas grew 4% to $41.1 billion (42% of total revenue), [EMEA] grew 14% to $34.7 billion (35%of total revenue), and Asia-Pacific grew by 11% to $19.5 billion (19.7% of total revenue). IBM sees growth prospects not just in [BRIC] but also countries like Malaysia, Poland, South Africa, Peru, and Singapore.
Thus far 2008–all two weeks of it–hasn’t been a pretty for the tech industry. Worries about the economy prevail. And even companies that had relatively good things to say like Intel get clobbered. It’s ugly out there–unless you’re IBM.
I am sure there will be more write-ups and analyses on this over the next coming weeks, and others will probably waituntil more tech companies announce their results for comparison.
IBM announced the industry's first corporate-led initiative to enable clients to earn energy efficiency certificates for reducing the energy needed to run their data centers.For the first time, this provides a way for businesses to attain a certified measurement of their energy use reduction, a key, emerging business metric. The certificates can be traded for cash on the growing energy efficiency certificate market or otherwise retained to demonstrate reductions in energy use and associated CO2 emissions. The Efficiency Certificates initiative engages Neuwing Energy Ventures, a leading verifier of energy efficiency projects and marketer of energy efficiency certificates.
How it works:
The Neuwing Energy assessments are a two-part evaluation to 1) determine the initial energy draw from the data center or IT equipment identified for consolidation based on industry accepted energy estimates for the servers in use and the power and cooling profiles of the data center, and 2) a second review of energy draw after steps are taken that are designed to reduce energy consumption.
Neuwing Energy will issue customers an Efficiency Certificate for the total megawatt-hours of energy no longer needed to power and cool their data center or operate IT equipment. Neuwing Energy will keep a portion of each customer's earned certificates or charge a per MWH saved fee in exchange for the assessment.
Customers can trade earned Efficiency Certificates on the energy efficiency certificate market or they can retain their certificates, using them to demonstrate reductions in energy use and associated CO2 emissions.
IBM intends to make the Efficiency Certificates program available across its entire line of server and storage offerings.
Over the past year and a half, I have been focused on explaining WHAT IBM System Storage was, and WHY IBM should be considered when making a storage purchase decision. Let's recapsome of IBM's accomplishments during this time:
Today, October 1, I switch over to HOW to get it done. In my new job role, I will be leading a seriesof projects and workshops on how to make your data center more green, how to get more value from the information you have, how to better protect your information from unauthorized access or unethical tampering, how to develop and deploya site-wide business continuity plan, and how to centralize your management using open industry standards.
I will still be in Tucson, but am moving from building 9032 over to 9070 to be closer to the rest of my team.
I have arrived safely in Las Vegas for the IBM System Storage and Storage Networking Symposium. This eventis held once every year. The gold sponsors were: Brocade, Cisco, Finisar, Servergraph, and VMware. Our silversponsor was Qlogic.
I presented IBM's System Storage strategy and an overview of our product line. For those who missed it,our strategy is focused on helping customers in four key areas:
Optimize IT - to simplify and automate your IT operations and optimize performance and functionality, through server/storage synergies, storage virtualization, and intergrated storage infrastructure management.
Leverage Information - to enable a single view of trusted business information through data sharing, and to get the most value from information through Information Lifecycle Management (ILM).
Mitigate Risk - to comply with security and regulatory requirements, and keep your business running with a complete set of business continuity solutions. IBM offers a range of non-erasable, non-rewriteable storage, encryption on disk and tape, and support for IT Infrastructure Library (ITIL) service management disciplines.
Enable Business Flexibility - to provide scalable solutions and protect your IT investment through the use of open industry standards like Storage Networking Industry Association (SNIA) Storage Management Initiative Specification (SMI-S). IBM offers scalability in three dimensions: Scale-up, Scale-out, and Scale-within.
IBM has a broad storage portfolio, in seven offering categories:
Disk Systems, including our SAN Volume Controller, DS family, and N series.
Tape Systems, including tape drives, libraries and virtualization.
Storage Networking, a complete set of switches, directors and routes
Infrastructure Management, featuring the IBM TotalStorage Productivity Center software
Business Continuity, advanced copy services and the software to manage them
Lifecycle and Retention, our non-erasable, non-rewriteable storage including DR550, N series with SnapLock, and WORM tape support, Grid Archive Manager and our Grid Medical Archive Solution (GMAS)
Storage Services, everything from consulting, design and deployment to outsourcing and hosting.
I could talk all day on this, but given that the room was packed, every seat taken and the rest of the audience standing along the walls, I had to keep it down to one hour.
SAN Volume Controller Overview
I presented an overview of the IBM System Storage SAN Volume Controller (SVC), IBM's flagship disk virtualizationproduct. Rather than giving a long laundry list of features and benefits,I focused on the five that matter most:
Reduces the cost and complexity of managing storage, especially for mixed storage environments
Simplifies Business Continuity through non-disruptive data migration and advanced copy services
Improves storage utilization, getting more value from the storage hardware you already have
Enhances personnel productivity, empowering storage administrators to get their job done
Delivers high availability and performance
SAN Volume Controller - Customer Success Stories
A good part of this conference are presented by non-IBMers, which include Business Partners and clientssharing their experiences. In this session, we had two speakers share their experiences with SVC.
David Snyder keeps over 80 web sites online and available. His digital media technologiesteam uses SVC to make their storage administration easier, and ensure high availability for web site content creation and publishing.
Mark Prybylski manages storage at his company, a financial bank. His storage management team uses SVC Global Mirror which provides asynchronous disk mirroring between different types of disk, as part oftheir Business Continuity/Disaster Recovery plan.
The last session I attended was "Storage .. to Optimize your ECM depoloyments" by Jerry Bower, now working for IBM as part of our recent acquisition of the Filenet company. ECM stands for Enterprise Content Management, and IBM is the market leader in this space. Jerry gave a great overview of IBM Content Manager software suite, our newly acquired Filenet portfolio, and the storage supported.
After the sessions was a reception at the Solution Center with dozens of exhibitor booths. For example,Optica Technologies had their PRIZM productswhich are able to connect FICON servers to ESCON storage devices.
Use more efficient disk media, such as high-capacity SATA disk drives
Both are great recommendations, but why limit yourself to what EMC offers? Your x86-based machines are only a subset of your servers,and disk is only a subset of your storage. IBM takes a more holistic approach, looking at the entire data center.
VMware is a great product, and IBM is its top reseller. But in addition to VMware, there are other solutions for the x86-based servers, like Xen and Microsoft Virtual Server. IBM's System p, System i, and System z product lines all support logical partitioning.
To compare the energy effectiveness of server virtualization, consider a metric that can apply across platforms. For example, for an e-mail server, consider watts per mailbox. If you have, say, 15,000 users, you can calculate how many watts you are consuming to manage their mailboxes on your current environment, and compare that with running them on VMware, or logical partitions on other servers. Some people find it surprising that it is often more cost-effective, and power-efficient, to run workloads on mainframe logical partitions (LPARs) than a stack of x86 servers running VMware.
More efficient Media
SATA and FATA disks support higher capacities, and run at slower RPM speeds, thus using fewer watts per terabyte.A terabyte stored on 73GB high-speed 15K RPM drives consumes more watts than the same terabyte stored using 500GB SATA.Chuck correctly identifies that tape is more power-efficient than disk, but then argues that paper is more power-efficient than tape. But paper is not necessarily more efficient than tape.
ESG analyst Steve Duplessie divides up data betweenDynamic vs. Persistent. The best place to put dynamic data is on disk, and here is where evaluation of FC/SAS versus SATA/FATA comes into play.Persistent data, on the other hand, can be stored on paper, microfiche, optical or tape media. All of these shelf-resident media consume no electricity, nor generate any heat that would require additional cooling.
A study by scientists at the Lawrence Berkeley National Laboratory titled High-Tech Means High-Efficiency: The Business Case for Energy Management in High-Tech Industries indicates thatData centers consume 15 to 100 times more energy per square foot than traditional office space. Storing persistent data in traditional office space can save a huge amount of energy. Steve Duplessie feels the ratio of dynamic to persistent data is 1:10 today, but is likely to grow to 1:100 in the near future, raising the demand for energy-efficient storage of persistent data ever more important to our environment.
Data centers consume nearly 5000 Megawatts in the USA alone, 14000 Megawatts worldwide. To put that in perspective, the country of Hungary I was in last week can generate up to 8000 Megawatts for the entire country (and they were using 7400 Megawatts last week as a result of their current heat wave, causing them grave concern).
Back in the 1990's, one of the insurance companies IBM worked with kept data on paper in manila folders, and armiesof young adults in roller skates were dispatched throughout the large warehouses of shelves to get the appropriate folder in response to customer service inquiries. Digitizing this paper into electronic format greatly reduced the need for this amount of warehouse space, as well as improved the time to retrieve the data.
A typical file storage box (12 inch x 12 inch x 18 inch) containing typed pages single-spaced, double-sided, 12 point font could hold perhaps 100MB. The same box could hold a hundred or more LTO or 3592 tape cartridges, each storing hundreds of GB of information. That's a million-to-one improvement of space-efficiency, and from a watts-per-TB basis, translates to substantial improvement in standard office air conditioning and lighting conditions.
To learn more about IBM's Project Big Green, watch thisintroductory video which used Second Life for the animation.
It's that time again. Every year, IBM hosts the "System Storage Technical University". I have been going to these since they first started in the 1990s. This time we are at the lovely [Hilton Orlando] in Orlando, Florida.
For those who want to relive past events, here are my blog posts from this event in 2010:
As was the case last year, IBM once again will run this conference alongside the [IBM System x Technical University] the same week, in the same hotel. This allows attendees to cross over to the other side to see a few sessions of the other conference. I took advantage of this last year, and plan to do so again this year as well!
For those on Twitter, you can follow my tweets at [@az990tony] or search on the hash tag #ibmtechu.
Continuing my week in Chicago for the IBM Storage and Storage Networking Symposium and System x and BladeCenter Technical Conference, I presented a variety of topics.
Hybrid Storage for a Green Data Center
The cost of power and cooling has risen to be a #1 concern among data centers. I presented the following hybrid storage solutions that combine disk with tape. These provide the best of both worlds, the high performance access time of disk with the lower costs and reduced energy consumption of tape.
IBM [System Storage DR550] - IBM's Non-erasable, Non-rewriteable (NENR) storage for archive and compliance data retention
IBM Grid Medical Archive Solution [GMAS] - IBM's multi-site grid storage for PACS applications and electronic medical records[EMR]
IBM Scale-out File Services [SoFS] - IBM's scalable NAS solution that combines a global name space with a clustered GPFS file system, serving as the ideal basis for IBM's own[Cloud Computing and Storage] offerings
Not only do these help reduce energy costs, they provide an overall lower total cost of ownership (TCO) thantraditional WORM optical or disk-only storage configurations.
The Convergence of Networks - Understanding SAN, NAS and iSCSI in the Data Center Network
This turned out to be my most popular session. Many companies are at a crossroads in choosing data and storage networking solutions in light of recent announcements from IBM and others. In the span of 75 minutes, I covered:
Block storage concepts, storage virtualization and RAID levels
File system concepts, how file systems map files to block storage
Network Attach Storage, the history of the NFS and CIFS protocols, Pros and Cons of using NAS
Storage Area Networks, the history of SAN protocols including ESCON, FICON and FCP, Pros and Cons of using SAN
IP SAN technologies, iSCSI and Fibre Channel over Ethernet (FCoE), Pros and Cons of using this approach
Network Convergence with Infiniband and Fibre Channel over Convergence Enhanced Ethernet (FCoCEE), why Infiniband was not adopted historically in the marketplace as a storage protocol, and the features and enhancements of Convergence Enhanced Ethernet (CEE) needed to merge NAS, SAN and iSCSI traffic onto a single converged data center network [DCN]
Yes, it was a lot of information to cover, but I managed to get it done on time.
IBM Tivoli Storage Productivity Center version 4.1 Overview and Update
In conferences like these, there are two types of product-level presentations. An "Overview" explains howproducts work today to those who are not familiar with it. An "Update" explains what's new in this version of the product for those who are already familiar with previous releases. I decided to combine these into one sessionfor IBM's new version of [Tivoli Storage Productivity Center].I was one of the original lead architects of this product many years ago, and was able to share many personalexperiences about its evolution in development and in the field at client facilities.Analysts have repeatedly rated IBM Productivity Center as one of the top Storage Resource Management (SRM) tools available in the marketplace.
Information Lifecycle Management (ILM) Overview
Can you believe I have been doing ILM since 1986? I was the lead architect for DFSMS which provides ILM support for z/OS mainframes. In 2003-2005, I spent 18 months in the field performingILM assessments for clients, and now there are dozens of IBM practitioners in Global Technology Services andSTG Lab Services that do this full time. This is a topic I cover frequently at the IBM Executive Briefing Center[EBC], because it addressesseveral top business challenges:
Reducing costs and simplifying management
Improving efficiency of personnel and application workloads
Managing risks and regulatory compliance
IBM has a solution based on five "entry points". The advantage of this approach is that it allows our consultants to craft the right solution to meet the specific requirements of each client situation. These entry points are:
Tiered Information Infrastructure - we don't limit ourselves to just "Tiered Storage" as storage is only part of a complete[information infrastructure] of servers,networks and storage
Storage Optimization and Virtualization - including virtual disk, virtual tape and virtual file solutions
Process Enhancement and Automation - an important part of ILM are the policies and procedures, such as IT Infrastructure Library [ITIL] best practices
Archive and Retention - space management and data retention solutions for email, database and file systems
I did not get as many attendees as I had hoped for this last one, as I was competing head-to-head in the same time slot as Lee La Frese covering IBM's DS8000 performance with Solid State Disk (SSD) drives, John Sing covering Cloud Computing and Storage with SoFS, and Eric Kern covering IBM Cloudburst.
I am glad that I was able to make all of my presentations at the beginning of the week, so that I can then sit back and enjoy the rest of the sessions as a pure attendee.
Well, I am back from Las Vegas, and had a pleasant [US Memorial Day] holiday yesterday.
Today is Tuesday, and that means more IBM announcements! IBM announced that the DCS9900 now supports an intermix of SAS and SATA drives. The DCS9900 is purpose-built specifically for the High-Performance-Computing (HPC) and Video Broadcasting industries.
The system is a combination of 4U controllers and 3U expansion drawers. The controllers handle either FC or Infiniband attachment to host servers. The expansion drawers hold up to 60 drives each. With the new features of intermix, the following drives are supported:
7200 RPM SATA drives in 500, 750 and 1000 GB capacities
15K RPM SAS drives in 146, 300 and 450 GB capacities
The DCS9900 groups the drives into sets of 10, in RAID-6 ranks of 8+2P. IBM supports either 5, 10 or 20 expansion drawers to make a complete system. The maximum configuration would be 1200 drives of the 1000GB SATA drives, for a total of 1.2 PB in two frames. Each rank must be all the same type and capacity drive, but you can mix different types within the entire system.
The DCS9900 supports "Sleep Mode", an implementation of Massive Array of Idle Disks [MAID] technology, whereby each RAID rank can be either awake and spinning, or in energy-efficient standby mode. This makes for a more "green" storage system for data that is not accessed frequently.