Continuing my drawn out coverage of IBM's big storage launch of February 9, today I'll cover the IBM System Storage TS7680 ProtecTIER data deduplication gateway for System z.
On the host side, TS7680 connects to mainframe systems running z/OS or z/VM over FICON attachment, emulating an automated tape library with 3592-J1A devices. The TS7680 includes two controllers that emulate the 3592 C06 model, with 4 FICON ports each. Each controller emulates up to 128 virtual 3592 tape drives, for a total of 256 virtual drives per TS7680 system. The mainframe sees up to 1 million virtual tape cartridges, up to 100GB raw capacity each, before compression. For z/OS, the automated library has full SMS Tape and Integrated Library Management capability that you would expect.
Inside, the two control units are both connected to a redundant pair cluster of ProtecTIER engines running the HyperFactor deduplication algorithm that is able to process the deduplication inline, as data is ingested, rather than post-process that other deduplication solutions use. These engines are similar to the TS7650 gateway machines for distributed systems.
On the back end, these ProtecTIER deduplication engines are then connected to external disk, up to 1PB. If you get 25x data deduplication ratio on your data, that would be 25PB of mainframe data stored on only 1PB of physical disk. The disk can be any disk supported by ProtecTIER over FCP protocol, not just the IBM System Storage DS8000, but also the IBM DS4000, DS5000 or IBM XIV storage system, various models of EMC and HDS, and of course the IBM SAN Volume Controller (SVC) with all of its supported disk systems.
Here is the [Announcement Letter
technorati tags: ts7680, z/OS, z/VM, FICON, 3592-J1A, SMS Tape, TS7650, ProtecTIER, mainframe, FCP, DS8000, DS5000, DS4000, XIV, SVC
Continuing my coverage of the annual [2010 System Storage Technical University], I participated in the storage free-for-all, which is a long-time tradition, started at SHARE User Group conference, and carried forward to other IT conferences. The free-for-all is a Q&A Panel of experts to allow anyone to ask any question. These are sometimes called "Birds of a Feather" (BOF). Last year, they were called "Meet the Experts", one for mainframe storage, and the other for storage attached to distributed systems. This year, we had two: one focused on Tivoli Storage software, and the second to cover storage hardware. This post provides a recap of the Storage Hardware free-for-all.
The emcee for the event was Scott Drummond. The other experts on the panel included Dan Thompson, Carlos Pratt, Jack Arnold, Jim Blue, Scott Schroder, Ed Baker, Mike Wood, Steve Branch, Randy Arseneau, Tony Abete, Jim Fisher, Scott Wein, Rob Wilson, Jason Auvenshine, Dave Canan, Al Watson, and myself, yours truly, Tony Pearson.
What can I do to improve performance on my DS8100 disk system? It is running a mix of sequential batch processing and my medical application (EPIC). I have 16GB of cache and everything is formatted as RAID-5.
We are familiar with EPIC. It does not "play well with others", so IBM recommends you consider dedicating resources for just the EPIC data. Also consider RAID-10 instead for the EPIC data.
How do I evaluate IBM storage solutions in regards to [PCI-DSS
Well, we are not lawyers, and some aspects of the PCI-DSS requirements are outside the storage realm. In March 2010, IBM was named ["Best Security Company"] by SC Magazine, and we have secure storage solutions for both disk and tape systems. IBM DS8000 and DS5000 series offer Full Disk Encryption (FDE) disk drives. IBM LTO-4/LTO-5 and TS1120/TS1130 tape drives meet FIPS requirements for encryption. We will provide you contact information on an encryption expert to address the other parts of your PCI-DSS specific concerns.
My telco will only offer FCIP routing for long-distance disk replication, but my CIO wants to use Fibre Channel routing over CWDM, what do I do?
IBM XIV, DS8000 and DS5000 all support FC-based long distance replication across CWDM. However, if you don't have dark fiber, and your telco won't provide this option, you may need to re-negotiate your options.
My DS4800 sometimes reboots repeatedly, what should I do.
This was a known problem with microcode level 760.28, it was detecting a failed drive. You need to replace the drive, and upgrade to the latest microcode.
Should I use VMware snapshots or DS5000 FlashCopy?
VMware snapshots are not free, you need to upgrade to the appropriate level of VMware to get this function, and it would be limited to your VMware data only. The advantage of DS5000 FlashCopy is that it applies to all of your operating systems and hypervisors in use, and eliminates the consumption of VMware overhead. It provides crash-consistent copies of your data. If your DS5000 disk system is dedicated to VMware, then you may want to compare costs versus trade-offs.
Any truth to the rumor that Fibre Channel protocol will be replaced by SAS?
SAS has some definite cost advantages, but is limited to 8 meters in length. Therefore, you will see more and more usage of SAS within storage devices, but outside the box, there will continue to be Fibre Channel, including FCP, FICON and FCoE. The Fibre Channel Industry Alliance [FCIA] has a healthy roadmap for 16 Gbps support and 20 Gbps interswitch link (ISL) connections.
What about Fibre Channel drives, are these going away?
We need to differentiate the connector from the drive itself. Manufacturers are able to produce 10K and 15K RPM drives with SAS instead of FC connectors. While many have suggested that a "Flash-and-Stash" approach of SSD+SATA would eliminate the need for high-speed drives, IBM predicts that there just won't be enough SSD produced to meet the performance needs of our clients over the next five years, so 15K RPM drives, more likely with SAS instead of FC connectors, will continue to be deployed for the next five years.
We'd like more advanced hands-on labs, and to have the certification exams be more product-specific rather than exams for midrange disk or enterprise disk that are too wide-ranging.
Ok, we will take that feedback to the conference organizers.
IBM Tivoli Storage Manager is focused on disaster recovery from tape, how do I incorporate remote disk replication.
This is IBM's Unified Recovery Management, based on the seven tiers of disaster recovery established in 1983 at GUIDE conference. You can combine local recovery with FastBack, data center server recovery with TSM and FlashCopy manager, and combine that with IBM Tivoli Storage Productivity Center for Replication (TPC-R), GDOC and GDPS to manage disk replication across business continuity/disaster recovery (BC/DR) locations.
IBM Tivoli Storage Productivity Center for Replication only manages the LUNs, what about server failover and mapping the new servers to the replicated LUNs?
There are seven tiers of disaster recovery. The sixth tier is to manage the storage replication only, as TPC-R does. The seventh tier adds full server and network failover. For that you need something like IBM GDPS or GDOC that adds this capability.
All of my other vendor kit has bold advertising, prominent lettering, neon lights, bright colors, but our IBM kit is just black, often not even identifying the specific make or model, just "IBM" or "IBM System Storage".
IBM has opted for simplified packaging and our sleek, signature "raven black" color, and pass these savings on to you.
Bring back the SHARK fins!
We will bring that feedback to our development team. ("Shark" was the codename for IBM's ESS 800 disk model. Fiberglass "fins" were made as promotional items and placed on top of ESS 800 disk systems to help "identify them" on the data center floor. Unfortunately, professional golfer [<a href="http://www.shark.com/">Greg Norman</a>] complained, so IBM discontinued the use of the codename back in 2005.)
Where is Infiniband?
Like SAS, Infiniband had limited distance, about 10 to 15 meters, which proved unusable for server-to-storage network connections across data center floorspace. However, there are now 150 meter optical cables available, and you will find Infiniband used in server-to-server communications and inside storage systems. IBM SONAS uses Infiniband today internally. IBM DCS9900 offers Infiniband host-attachment for HPC customers.
We need midrange storage for our mainframe please?
In addition to the IBM System Storage DS8000 series, the IBM SAN Volume Controller and IBM XIV are able to connect to Linux on System z mainframes.
We need "Do's and Don'ts" on which software to run with which hardware.
IBM [Redbooks] are a good source for that, and we prioritize our efforts based on all those cards and letters you send the IBM Redbooks team.
The new TPC v4 reporting tool requires a bit of a learning curve.
The new reporting tool, based on Eclipse's Business Intelligence Reporting Tool [BIRT], is now standardized across the most of the Tivoli portfolio. Check out the [Tivoli Common Reporting] community page for assistance.
An unfortunate side-effect of using server virtualization like VMware is that it worsens management and backup issues. We now have many guests on each blade server.
IBM is the leading reseller of VMware, and understands that VMware adds an added layer of complexity. Thankfully, IBM Tivoli Storage Manager backups uses a lightweight agent. IBM [System Director VMcontrol] can help you manage a variety of hypervisor environments.
This was a great interactive session. I am glad everyone stayed late Thursday evening to participate in this discussion.
technorati tags: IBM, Technical University, DS8100, EPIC, PCI-DSS, FDE, Encryption, XIV, CWDM, DS5000, SAS, InfiniBand, FCIA, FCoE, FICON, GUIDE, Tivoli, Productivity Center, TPC-R, GDPS, SONAS, SVC, BIRT, Systems Director, VMcontrol
Wrapping up my coverage of the annual [2010 System Storage Technical University], I attended what might be perhaps the best session of the conference. Jim Nolting, IBM Semiconductor Manufacturing Engineer, presented the new IBM zEnterprise mainframe, "A New Dimension in Computing", under the Federal track.
The zEnterprises debunks the "one processor fits all" myth. For some I/O-intensive workloads, the mainframe continues to be the most cost-effective platform. However, there are other workloads where a memory-rich Intel or AMD x86 instance might be the best fit, and yet other workloads where the high number of parallel threads of reduced instruction set computing [RISC] such as IBM's POWER7 processor is more cost-effective. The IBM zEnterprise combines all three processor types into a single system, so that you can now run each workload on the processor that is optimized for that workload.
- IBM zEnterprise z196 Central Processing Complex (CPC)
Let's start with the new mainframe z196 central processing complex (CPC). Many thought this would be called the z11, but that didn't happen. Basically, the z196 machine has a maximum 96 cores versus z10's 64 core maximum, and each core runs 5.2GHz instead of z10's cores running at 4.7GHz. It is available in air-cooled and water-cooled models. The primary operating system that runs on this is called "z/OS", which when used with its integrated UNIX System Services subsystem, is fully UNIX-certified. The z196 server can also run z/VM, z/VSE, z/TPF and Linux on z, which is just Linux recompiled for the z/Architecture chip set. In my June 2008 post [Yes, Jon, there is a mainframe that can help replace 1500 servers], I mentioned the z10 mainframe had a top speed of nearly 30,000 MIPS (Million Instructions per Second). The new z196 machine can do 50,000 MIPS, a 60 percent increase!
(Update: Back in 2007, IBM and Sun mutually supported [OpenSolaris on an IBM System z mainframe]. Unfortunately, after Oracle acquired Sun, the OpenSolaris Governing Board has [grown uneasy over Oracle's silence] about the future of OpenSolaris on any platform. The OpenSolaris [download site] identifies 2009.06 as the latest release, but only for x86 and SPARC chip sets. Apparently, the 2010.03 release expected five months ago in March has slipped. Now it looks official that [OpenSolaris is Dead].)
The z196 runs a hypervisor called PR/SM that allows the box to be divided into dozens of logical partitions (LPAR), and the z/VM operating system can also act as a hypervisor running hundreds or thousands of guest OS images. Each core can be assigned a specialty engine "personality": GP for general processor, IFL for z/VM and Linux, zAAP for Java and XML processing, and zIIP for database, communications and remote disk mirroring. Like the z9 and z10, the z196 can attach to external disk and tape storage via ESCON, FICON or FCP protocols, and through NFS via 1GbE and 10GbE Ethernet.
- IBM zEnterprise BladeCenter Extension (zBX)
There is a new frame called the zBX that basically holds two IBM BladeCenter chassis, each capable of 14 blades, so total of 28 blades per zBX frame. For now, only select blade servers are supported inside, but IBM plans to expand this to include more as testing continues. The POWER-based blades can run native AIX, IBM's other UNIX operating system, and the x86-based blades can run Linux-x86 workloads, for example. Each of these blade servers can run a single OS natively, or run a hypervisor to have multiple guest OS images. IBM plans to look into running other POWER and x86-based operating systems in the future.
If you are already familiar with IBM's BladeCenter, then you can skip this paragraph. Basically, you have a chassis that holds 14 blades connected to a "mid-plane". On the back of the chassis, you have hot-swappable modules that snap into the other side of the mid-plane. There are modules for FCP, FCoE and Ethernet connectivity, which allows blades to talk to each other, as well as external storage. BladeCenter Management modules serve as both the service processor as well as the keyboard, video and mouse Local Console Manager (LCM). All of the IBM storage options available to IBM BladeCenter apply to zBX as well.
Besides general purpose blades, IBM will offer "accelerator" blades that will offload work from the z196. For example, let's say an OLAP-style query is issued via SQL to DB2 on z/OS. In the process of parsing the complicated query, it creates a Materialized Query Table (MQT) to temporarily hold some data. This MQT contains just the columnar data required, which can then be transferred to a set of blade servers known as the Smart Analytics Optimizer (SAO), then processes the request and sends the results back. The Smart Analytics Optimizer comes in various sizes, from small (7 blades) to extra large (56 blades, 28 in each of two zBX frames). A 14-blade configuration can hold about 1TB of compressed DB2 data in memory for processing.
- IBM zEnterprise Unified Resource Manager
You can have up to eight z196 machines and up to four zBX frames connected together into a monstrously large system. There are two internal networks. The Inter-ensemble data network (IEDN) is a 10GbE that connects all the OS images together, and can be further subdivided into separate virtual LANs (VLAN). The Inter-node management network (INMN) is a 1000 Mbps Base-T Ethernet that connects all the host servers together to be managed under a single pane of glass known as the Unified Resource Manager. It is based on IBM Systems Director.
By integrating service management, the Unified Resource Manager can handle Operations, Energy Management, Hypervisor Management, Virtual Server Lifecycle Management, Platform Performance Management, and Network Management, all from one place.
- IBM Rational Developer for System z Unit Test (RDz)
But what about developers and testers, such as those Independent Software Vendors (ISV) that produce mainframe software. How can IBM make their lives easier?
Phil Smith on z/Journal provides a history of [IBM Mainframe Emulation]. Back in 2007, three emulation options were in use in various shops:
- Open Mainframe, from Platform Solutions, Inc. (PSI)
- FLEX-ES, from Fundamental Software, Inc.
- Hercules, which is an open source package
None of these are viable options today. Nobody wanted to pay IBM for its Intellectual Property on the z/Architecture or license the use of the z/OS operating system. To fill the void, IBM put out an officially-supported emulation environment called IBM System z Professional Development Tool (zPDT) available to IBM employees, IBM Business Partners and ISVs that register through IBM Partnerworld. To help out developers and testers who work at clients that run mainframes, IBM now offers IBM Rational Developer for System z Unit Test, which is a modified version of zPDT that can run on a x86-based laptop or shared IBM System x server. Based on the open source [Eclipse IDE], the RDz emulates GP, IFL, zAAP and zIIP engines on a Linux-x86 base. A four-core x86 server can emulate a 3-engine mainframe.
With RDz, a developer can write code, compile and unit test all without consuming any mainframe MIPS. The interface is similar to Rational Application Developer (RAD), and so similar skills, tools and interfaces used to write Java, C/C++ and Fortran code can also be used for JCL, CICS, IMS, COBOL and PL/I on the mainframe. An IBM study ["Benchmarking IDE Efficiency"] found that developers using RDz were 30 percent more productive than using native z/OS ISPF. (I mention the use of RAD in my post [Three Things to do on the IBM Cloud]).
What does this all mean for the IT industry? First, the zEnterprise is perfectly positioned for [three-tier architecture] applications. A typical example could be a client-facing web-server on x86, talking to business logic running on POWER7, which in turn talks to database on z/OS in the z196 mainframe. Second, the zEnterprise is well-positioned for government agencies looking to modernize their operations and significantly reduce costs, corporations looking to consolidate data centers, and service providers looking to deploy public cloud offerings. Third, IBM storage is a great fit for the zEnterprise, with the IBM DS8000 series, XIV, SONAS and Information Archive accessible from both z196 and zBX servers.
To learn more, see the [12-page brochure] or review the collection of [IBM Redbooks]. Check out the [IBM Conferences schedule] for an event near you. Next year, the IBM Storage University will be held July 18-22, 2011 in Orlando, Flordia.
technorati tags: IBM, Technical University, zEnterprise, x86, POWER7, RISC, z/OS, Linux, AIX, OpenSolaris, Oracle, FICON, NFS, z196, zBX, DB2, SAO, IEDN, INMN, RDz, ISV, Eclipse, Cloud Computing
Mastering the art of stretching out a week-long event into two weeks' worth of blog posts, I continue my
coverage of the [Data Center 2010 conference], Tuesday afternoon I attended several sessions that focused on technologies for Cloud Computing.
(Note: It appears I need to repeat this. The analyst company that runs this event has kindly asked me not to mention their name on this blog, display any of their logos, mention the names of any of their employees, include photos of any of their analysts, include slides from their presentations, or quote verbatim any of their speech at this conference. This is all done to protect and respect their intellectual property that their members pay for. The pie charts included on this series of posts were rendered by Google Charting tool.)
- Converging Storage and Network Fabrics
The analysts presented a set of alternative approaches to consolidating your SAN and LAN fabrics. Here were the choices discussed:
- Fibre Channel over Ethernet (FCoE) - This requires 10GbE with Data Center Bridging (DCB) standards, what IBM refers to as Converged Enhanced Ethernet (CEE). Converged Network Adapters (CNAs) support FC, iSCSI, NFS and CIFS protocols on a single wire.
- Internet SCSI (iSCSI) - This works on any flavor of Ethernet, is fully routable, and was developed in the 1990s by IBM and Cisco. Most 1GbE and all 10GbE Network Interface Cards (NIC) support TCP Offload Engine (TOE) and "boot from SAN" capability. Native suppot for iSCSI is widely available in most hypervisors and operating systems, including VMware and Windows. DCB Ethernet is not required for iSCSI, but can be helpful. Many customers keep their iSCSI traffic in a separate network (often referred to as an IP SAN) from the rest of their traditional LAN traffic.
- Network Attached Storage (NAS) - NFS and CIFS have been around for a long time and work with any flavor of Ethernet. Like iSCSI, DCB is not required but can be helpful. NAS went from being for files only, to be used for email and database, and now is viewed as the easiest deployment for VMware. Vmotion is able to move VM guests from one host to another within the same LAN subnet.
- Infiniband or PCI extenders - this approach allows many servers to share fewer number of NICs and HBAs. While Infiniband was limited in distance for its copper cables, recent advances now allow fiber optic cables for 150 meter distances.
Interactive poll of the audience offered some insight on plans to switch from FC/FICON to Ethernet-based storage:
Interactive poll of the audience offered some insight on what portion storage is FCP/FICON attached:
Interactive poll of the audience offered some insight on what portion storage is Ethernet-attached:
Interactive poll of the audience offered some insight on what portion of servers are already using some Ethernet-attached storage:
Each vendor has its own style. HP provides homogeneous solutions, having acquired 3COM and broken off relations with Cisco. Cisco offers tight alliances over closed proprietary solutions, publicly partnering with both EMC and NetApp for storage. IBM offers loose alliances, with IBM-branded solutions from Brocade and BNT, as well as reselling arrangements with Cisco and Juniper. Oracle has focused on Infiniband instead for its appliances.
The analysts predict that IBM will be the first to deliver 40 GbE, from their BNT acquisition. They predict by 2014 that Ethernet approaches (NAS, iSCSI, FCoE) will be the core technology for all but the largest SANs, and that iSCSI and NAS will be more widespread than FCoE. As for cabling, the analysts recommend copper within the rack, but fiber optic between racks. Consider SAN management software, such as IBM Tivoli Storage Productivity Center.
The analysts felt that the biggest inhibitor to merging SAN and LANs will be organizational issues. SAN administrators consider LAN administrators like "Cowboys" undisciplined and unwilling to focus on 24x7 operational availability, redundancy or business continuity. LAN administrators consider SAN administrators as "Luddites" afraid or unwilling to accept FCoE, iSCSI or NAS approaches.
- Driving Innovation through Innovation
Mr. Shannon Poulin from Intel presented their advancements in Cloud Computing. Let's start with some facts and predictions:
- About 25 percent of the
[world's population] is connected to the Internet
- There are over 2.5 billion photos on Facebook, which runs on 30,000 servers
- 30 billion videos viewed every month
- Nearly all Internet-connected devices are either computers or phones
- An additional billion people on the Internet
- Cars, televisions, and households will also be connected to the Internet
- The world will need 8x more network bandwidth, 12x more storage, and 20x more compute power
To avoid confusion between on-premise and off-premise deployments, Intel defines "private cloud" as "single tenant" and "public cloud" as "multi-tenant". Clouds should be
automated, efficient, simple, secure, and interoperable enough to allow federation of resources across providers. He also felt that Clouds should be "client-aware" so that it know what devices it is talking to, and optimizes the results accordingly. For example, if watching video on a small 320x240 smartphone screen, it makes no sense for the Cloud server to push out 1080p. All devices are going through a connected/disconnected dichotomy. They can do some things while disconnected, but other things only while connected to the Internet or Cloud provider.
An internal Intel task force investigated what it would take to beat MIPS and IBM POWER processors and found that their own Intel chips lacked key functionality. Intel plans to address some of their shortcomings with a new chip called "Sandbridge" sometime next year. They also plan a series of specialized chips that support graphics processing (GPU), network processing (NPU) and so on. He also mentioned Intel released "Tukwilla" earlier this year, the latest version of Itanium chip. HP is the last major company to still use Itanium for their servers.
Shannon wrapped up the talk with a discussion of two Cloud Computing initiatives. The first is [Intel® Cloud Builders], a cross-industry effort to build Cloud infrastructures based on the Intel Xeon chipset. The second is the [Open Data Center Alliance], comprised of leading global IT managers who are working together to define and promote data center requirements for the cloud and beyond.
- Fabric-Based Infrastructure
The analysts feel that we need to switch from thinking about "boxes" (servers, storage, networks) to "resources". To this end, they envision a future datacenter where resources are connected to an any-to-any fabric that connects compute, memory, storage, and networking resources as commodities. They feel the current trend towards integrated system stacks is just a marketing ploy by vendors to fatten their wallets. (Ouch!)
A new concept to "disaggregate" caught my attention. When you make cookies, you disaggregate a cup of sugar from the sugar bag, a teaspoon of baking soda from the box, and so on. When you carve a LUN from a disk array, you are disaggregating the storage resources you need for a project. The analysts feel we should be able to do this with servers and network resources as well, so that when you want to deploy a new workload you just disaggregate the bits and pieces in the amounts you actually plan to use and combine them accordingly. IBM calls these combinations "ensembles" of Cloud computing.
Very few workloads require "best-of-breed" technologies. Rather, this new fabric-based infrastructure recognizes the reality that most workloads do not. One thing that IT Data Center operations can learn from Cloud Service Providers is their focus on "good enough" deployment.
This means however that IT professionals will need new skill sets. IT administrators will need to learn a bit of application development, systems integration, and runbook automation. Network adminis need to enter into 12-step programs to stop using Command Line Interfaces (CLI). Server admins need to put down their screwdrivers and focus instead on policy templates.
Whether you deploy private, public or hybrid cloud computing, the benefits are real and worth the changes needed in skill sets and organizational structure.
technorati tags: IBM, FCoE, iSCSI, NAS, NFS, CIFS, DCB, CEE, CNA, TOE, SAN, LAN, Convergence, FICON, Ethernet, BNT, Cisco, HP, 3COM, Intel, ODCA, CLI
Did IBM XIV force EMC's hand to announce VMAXe? Let's take a stroll down memory lane.
In 2008, IBM XIV showed the world that it could ship a Tier-1, high-end, enterprise-class system using commodity parts. Technically, prior to its acquisition by IBM, the XIV team had boxes out in production since 2005. EMC incorrectly argued this announcement meant the death of the IBM DS8000. Just because EMC was unable to figure out how to have more than one high-end disk product, doesn't mean IBM or other storage vendors were equally challenged. Both IBM XIV and DS8000 are Tier-1, high-end, enterprise-class storage systems, as are the IBM N series N7900 and the IBM Scale-Out Network Attached Storage (SONAS).
In April 2009, EMC followed IBM's lead with their own V-Max system, based on Symmetrix Engenuity code, but on commodity x86 processors. Nobody at EMC suggested that the V-Max meant the death of their other Symmetrix box, the DMX-4, which means that EMC proved to themselves that a storage vendor could offer multiple high-end disk systems. Hitachi Data Systems (HDS) would later offer the VSP, which also includes some commodity hardware as well.
In July 2009, analysts at International Technology Group published their TCO findings that IBM XIV was 63 percent less expensive than EMC V-Max, in a whitepaper titled [COST/BENEFIT CASE
FOR IBM XIV STORAGE SYSTEM Comparing Costs for IBM XIV and EMC V-Max Systems]. Not surprisingly, EMC cried foul, feeling that EMC V-Max had not yet been successful in the field, it was too soon to compare newly minted EMC gear with a mature product like XIV that had been in production accounts for several years. Big companies like to wait for "Generation 1" of any new product to mature a bit before they purchase.
To compete against IBM XIV's very low TCO, EMC was forced to either deeply discount their Symmetrix, or counter-offer with lower-cost CLARiiON, their midrange disk offering. An ex-EMCer that now works for IBM on the XIV sales team put it in EMC terms -- "the IBM XIV provides a Symmetrix-like product at CLARiiON-like prices."
(Note: Somewhere in 2010, EMC dropped the hyphen, changing the name from V-Max to VMAX. I didn't see this formally announced anywhere, but it seems that the new spelling is the officially correct usage. A common marketing rule is that you should only rename failed products, so perhaps dropping the hyphen was EMC's way of preventing people from searching older reviews of the V-Max product.)
This month, IBM introduced the IBM XIV Gen3 model 114. The analysts at ITG updated their analysis, as there are now more customers that have either or both products, to provide a more thorough comparison. Their latest whitepaper, titled [Cost/Benefit Case for IBM XIV Systems: Comparing Cost
Structures for IBM XIV and EMC VMAX Systems], shows that IBM maintains its substantial cost savings advantage, representing 69 percent less Total Cost of Ownership (TCO) than EMC, on average, over the course of three years.
In response, EMC announced its new VMAXe, following the naming convention EMC established for VNX and VNXe. Customers cannot upgrade VNXe to VNX, nor VMAXe to VMAX, so at least EMC was consistent in that regard. Like the IBM XIV and XIV Gen3, the new EMC VMAXe eliminated "unnecessary distractions" like CKD volumes and FICON attachment needed for the IBM z/OS operating system on IBM System z mainframes. Fellow blogger Barry Burke from EMC explains everything about the VMAXe in his blog post [a big thing in a small package].
So, you have to wonder, did IBM XIV force EMC's hand into offering this new VMAXe storage unit? Surely, EMC sales reps will continue to lead with the more profitable DMX-4 or VMAX, and then only offer the VMAXe when the prospective customer mentions that the IBM XIV Gen3 is 69 percent less expensive. I haven't seen any list or street prices for the VMAXe yet, but I suspect it is less expensive than VMAX, on a dollar-per-GB basis, so that EMC will not have to discount it as much to compete against IBM.
technorati tags: IBM, XIV, Gen3, EMC, DMX-4, VMAX, V-Max, HDS, N7900, SONAS, DS8000, CKD, FICON, TCO