This week I am in Chicago for the IBM Storage and Storage Networking Symposium, which coincides with the System x and BladeCenter Technical Conference. This allows the 800 attendees to attend both storage or server presentations at their convenience. There were hundreds of sessions, over 20 time slots, so for each time slot, you have 15 or so topics to choose from.Mike Kuhn kicked off the series of keynote sessions. Here's my quick recap of each one:
- Curtis Tearte, General Manager, IBM System Storage
Curtis replaced Andy Monshaw as General Manager for IBM System Storage. His presentation focused on how storage fits into IBM's Dynamic Infrastructure strategy. Some interesting points:
- a billion camera-enabled cell phones were sold in 2007, compared to 450 million in 2006.
- IBM expects that there will be 2 billion internet users by 2011, as well as trillions of "things".
- In the US, there were 2.2 million medical pharmacy dispensing errors resulting for handwritten prescriptions.
- Time wasted looking for parking spaces in Los Angeles consumed 47,000 gallons of gasoline, and generated 730 tons of carbon dioxide.
- In the US, 4.2 billion hours are lost, and 2.9 billion gallons of gas consumed, due to traffic congestion.
- Over the past decade, servers went from 8 watts to 100 watts per $1000 US dollars.
- Data growth appears immune to the economic recession. The digital footprint per person is expected to grow from 1TB today to over 15TB by 2020.
- 10 hours of YouTube videos are uploaded every minute.
- Bank of China manages 380 million bank accounts, processing over 10,000 transactions per second.
At the end of the session, Curtis transitioned from demonstrating his knowledge and passion of storage to his knowledge and passion in his favorite sport: baseball. Chicago is home to both the Cubs and the White Sox.
- Roland Hagan, Vice President Business Line Executive, System x
IBM sets the infrastructure agenda for the entire industry. The Dynamic Infrastructure initiative is not just IT, but a complete end-to-end view across all of the infrastructures in play, including transportation, manufacturing, services and facilities.Companies spent over $60 billion US dollars on servers last year. Of these, 53 percent for x86-based servers, 9 percent for Itanium-based, 26 percent for RISC-based (POWER6, SPARC, etc.), and 11 percent mainframe. Theeconomic downturn has impacted revenues, but the percentages continue about the same.
The dominant deployment model remains one application per server. As a result, power, cooling and management costs have grown tremendously. There are system admins opposed to consolidating server images with VMware, Hyper-V, Xen or other server virtualizaition technologies. Roland referred to these admins as "server huggers".To help clients adopt cloud computing technologies, IBM introduced [Cloudburst] appliances. IBM plans to offer specialized versions for developers, for service providers, and for enterprises.
IBM's Enterprise-X Architecture is what differentiates IBM's x86-based servers from all the competitors, surrounding Intel and AMD processors with technology that provides distinct advantages. For example, to support server virtualization, IBM's eX4 provides support for more memory, which often is more critical than CPU resources when deploying large number of guest OS images. IBM System x servers have an integrated management module (IMM) and was the first to change over from BIOS to the new Unified Extensible Firmware Interface [UEFI] standard.
IBM servers offer double the performance, consume half the power, and cost a third less to manage, than comparably priced servers from competitors. Of the top 20 more energy efficient server deployments, 19 are from IBM. Roland cited customer reference SciNet, a 4000-server supercomputer with 30,000 cores based on IBM [iDataPlex] servers. At 350 TeraFLOPs it is ranked #16 fastest supercomputer in the world, and #1 in Canada. With apower usage effectiveness (PUE) less than 1.2, it also is very energy efficient. This means that for every 12 watts of electricity going in to the data center, 10 watts are used for servers, storage and networking gear, andonly 2 watts used for power and cooling. Traditional data centers have PUE around 2.5, consuming 25 watts total for every 10 watts used by servers, storage and networking gear.
- Clod Barrera, Distinguished Engineer, Chief Technical Strategist for IBM System Storage
Clod presented trends and directions for disk and tape technology, disk and tape systems, and the direction towards cloud computing.
Whew! A lot to think about!
technorati tags: IBM, Chicago, Storage Symposium, System x, BladeCenter, Curtis Tearte, Roland Hagan,Andy Monshaw, baseball, Intel, AMD, IMM, UEFI, supercomputer, PUE, Clod Barrera, SciNet, Canada
|Today was a special day! IBM launched the world's first "Global Archive Solutions Center" in Guadalajara, Mexico.We had a formal "ribbon cutting", shown here were the following dignitaries (from left to right):|
- Eugenio Godard, IBM Guadalajara site level executive
- Andy Monshaw, IBM General Manager of IBM System Storage
- Cindy Grossman, IBM VP of Tape and Archive solutions
- Luis Guillermo Martinez Mora, Secretary of economic development for the state of Jalisco, Mexico
- José Décurnex, IBM General Manager for the country of Mexico
In the morning, we had a series of speeches from Cindy Grossman, Andy Monshaw, Eugenio Godard, and Federico Lepe (technology advisor for the governor for the state of Jalisco, Mexico).
|While the hordes of press journalists, analysts and clients were taking the lab tour, we took a snap of thefront entrance. The day was packed with activity. |
- After the lab tour, IBMers Clod Barrera and Craig Butler presented to the analysts.
- Cindy Grossman explained why IBM created a solutions center specific to archive solutions, and why wechose Guadalajara for its location.
- I presented the pains and challenges companies are facing, and why they should partner with IBM forarchive solutions to address those requirements
|Harley Puckett and I split the group. Harley is my colleague at the IBM Tucson ExecutiveBriefing Center who was the focal point for the various aspects of launching for the past eight months.He presented and moderated the presentations and demos to a collection of prospective clients. |
That's me on the left, with Harley on the right.
I moderated a series of speakers to press and analysts. These included:
- Mark LaBelle, Spectrum Health server and storage manager, and Steve Lawrence, Spectrum Health image solutions architect, presented their success story using IBM Grid Medical Archive Solution (GMAS). [Spectrum Health] manages seven hospitals and 130 service locations in Michigan, USA.
- Mark Uren, ABSA technical architect, presented their success story working with IBM in deploying their Information Lifecycle Management (ILM) which includes Enterprise Content Management and archiving. Mark flew in all the way from Johannesburg, South Africa. [ABSA] is the financial services subsidiary of Barclay's serving theAfrican continent.
- Jeffrey Beallor, president of [Global Data Vaulting], presented his success story as both a client and IBM Business Partner, offering backup and archiving solutions through "Software as a Service" (SaaS) business model. GlobalData Vaulting has its data centers in Canada, but provides services to clients worldwide.
We had a Q&A panel with the company representatives from Spectrum Health, ABSA, and Global Data Vaulting; followed by a Q&A panel with the collection of IBM executives to take questions from the press and analysts.Special thanks to Cyntia, Daniela, Carlos, Raul and Salvador for their help in making this a successful event!
(all three photos on this blog post taken by Mauricio, a professional photographer IBM hired for this event)
technorati tags: IBM, Andy Monshaw, Cindy Grossman, GASC, Global Archive, Solutions Center, Guadalajara, Jalisco, Mexico, Clod Barrera, Spectrum Health, ABSA, Global Data Vaulting, ILM, SaaS, GMAS
This week, I was in the Phoenix area presenting at TechData's TechSelect University. TechData is one of IBM's IT distributors,
and TechSelect is their community of 440 resellers and 20 vendors. This year they celebrate their 10 year anniversary of this event. I covered three particular topics, and I was videotaped for those who were not able to attend my session. (There were very few empty seats at my sessions)
- SVC+Disk combinations
IBM Business Partners now realize that the "killer app" for storage is combining the IBM System Storage SAN Volume Controller with entry-level or midrange disk storage systems for an awesome solution. Solutions based on either the Entry Edition or the standard hardware models can compete well with a variety of robust features, including thin provisioning, vDisk mirroring, FlashCopy, Metro and Global Mirror. This has the advantage that the SVC can extend these functions not just to newly purchased disk capacity, but also existing storage capacity. The newly purchased capacity can be DS3400, DS4700 or the new DS5000 models. This is great "investment protection" for small and medium sized businesses.
- LTO-4 drives and automation
The Linear Tape Open (LTO) consortium--consisting of IBM, HP and Quantum--has proven wildly successful, ending the
vendor-lockin from SDLT tape. I presented the latest LTO-4 offerings, including the TS2240, TS2340, TS2900, TS3100
and TS3200. The LTO consortium has already worked out a technology roadmap for LTO-5 and LTO-6. The LTO-4 drives
support WORM cartridges and on-board hardware-based encryption. The encryption keys can be managed with IBM Tivoli Key Lifecycle Manager (TKLM).
- SAN and FCoCEE switches
IBM has agreements with Brocade, Cisco and Juniper Networks for various networking gear. I focused on entry-level switches for SAN fabrics, the SAN24B-4 and Cisco 9124, as well as new equipment for Convergence Enhanced Ethernet (CEE),
including IBM's Converged Network Adapater (CNA) for System x servers, and the SAN32B switch that has 24 10GbE CEE ports and 8 FC ports that support 8/4/2 and 4/2/1 SFP transceivers. FCoE Clients that want to deploy Fibre Channel over CEE (FCoCEE) today have everything the need to get started.
The venue was the
[Sheraton Wild Horse Pass Resort and Spa] in Chandler, just south of Phoenix. This compound includes [Rawhide], an 1800's era Western Town attraction, a rodeo arena, and a casino still under construction.
Dinners were held nearby at the infamous
[Rustler's Rooste] Steakhouse on South mountain.
technorati tags: IBM, TechData, TechSelect, SVC, DS3400, DS4700, DS5000, LTO, LTO-4, encryption, WORM, TKLM, Brocade, Cisco, Juniper Networks, SAN24B-4, Cisco 9124, CEE, CNA, SAN32B, 10GbE, FCoE, FCoCEE, Wild Horse Pass, Chandler, Phoenix, Arizona, Rawhide, Rustlers Rooste, South Mountain
This week and next, I am down under in Australia and New Zealand for a seven-city Storage Optimisation Breakfast series of presentations to clients and prospects. My first city for this seven-city tour was Sydney, Australia.
Here is the view from my room at the [Shangri-La hotel], including the famous [Sydney Opera House] and Circular Quay, from which to take a water taxi or ride the Manly Ferry. [Sydney harbour] is the deepest harbour in the Southern Hemisphere, allowing boats of all sizes to enter. This section of the city is known as "The Rocks".
Sydney is a very modern metropolis. The last time I was in Sydney was in May 2007 to teach an IBM Top Gun class. My post back then on [Dealing with Jet Lag] is as relevant now as it was back then. In addition to being 9 hours off-shifted from last week in Dallas, Texas, I also have to deal with the colder climate, about 40 degrees F cooler down here. The weather is crisp and clear, it is Winter going into Spring down here as the seasons are flipped below the equator.
Many of the buildings are recognizable from the movie ["The Matrix"] which was filmed here. We joked that this seven-city trip was also similar to [The Adventures of Priscilla, Queen of the Desert], in that both journeys started in Sydney. If you haven't seen the latter, I highly recommend it to get to learn more about Australia as a country.
(Completely useless trivia: Actor Hugo Weaving appeared in both movies. While most people associate him with Australia, where he has lived since 1976, he actually was born in Nigeria, and traveled extensively because his father worked in the computer industry.)
Here I am standing next to our banner.
The line-up for each event is simple. After all the attendees sit down for breakfast, we have the following three sessions:
- First, Anna Wells, local IBM Executive for Storage Sales in Australia and New Zealand presents IBM's strategy for storage, and how IBM plans to address Storage Efficiency, Data Protection and Service Delivery. She then highlights various products that are currently available to help meet customer needs, including XIV and the SAN Volume Controller (SVC).
- Second, we have a client or two share their success story. We will have different speakers at the different locations.
- Third, I present on future trends that will impact the storage marketplace. With only 40 minutes for my section, I decided to focus on just three specific trends, with a mix of some colorful analogies to help emphasize my key points.
We had a great turn-out for our first event in Sydney, lots of clients and prospects came out for this. There is a lot of enthusiasm for IBM's vision, thought leadership, and broad portfolio of storage solutions.
technorati tags: , IBM, storage, optimisation, events, Sydney, Australia, Hugo Weaving, Anna Wells
Continuing my week blogging at the [Forrester IT Forum 2009 conference
] in Las Vegas, Nevada, IBM sponsored Tuesday night's evening reception.
|Bob Moffat, IBM Senior VP and Group Executive who leads IBM's world-renown Systems and Technology Group, and Cris Espinosa, System x and BladeCenter platform sales specialist, one of the many employees like me at the bottom of same Systems and Technology Group.|
|Here'sBob Moffatholding an IBM BladeCenter HS22 blade server.A lot of the IBM executives were on hand to help show off IBM's strategy and vision, and highlight how to deploy IBM systems that are the right fit for today.|
|This is Ira Chavis, IBM consulting IT specialist, who covers how to manage and reduce energy usage today withIBM Energy Efficiency offerings.|
|Here is Casey Bell, our liaison for the conference, and Angela Reese, who presented Tivoli's latest appliances:|
- IBM Tivoli Foundations Application Manager
- IBM Tivoli Foundations Service Manager
These are IBM servers pre-installed with IBM Tivoli software to help monitor applications and provide service desk support. These are part of our IBM Express initiative that focus solutions aimed for medium sized businesses. By offering them as appliances, rather than just software, these can be deployed in only an hour in most situations.
|And here I am, Tony Pearson, IBM certified Dynamic Infrastructure solutions expert, covering servers, storage and networking systems that help to improve service, reduce costs and manage risk. IBM offers flexible systems, software and services to match a wide diversity of business needs, designed for today's challenges and tomorrow's opportunities.|
This was a long day, and looks to be a long week ahead.
technorati tags: IBM, FITF09, Forrester, Forrester Research, FORR, IT Forum, Bob Moffat, Robert Moffat, STG, Ira Chavis, Casey Bell, Angela Reese, Cris Espinosa, Tony Pearson, Dynamic Infrastructure