For those in the US, a comedian named Carlos Mencia has a great TV show, Mind of Mencia
and one of my favorite segments is "Why the @#$% is this news!" where he goes about showingblatantly obvious things that were reported in various channels.
So, when I saw that IBM once again, for the third year in a row, has the fastest disk system,the IBM System Storage SAN Volume Controller (SVC), based on widely-accepted industry benchmarksrepresenting typical business workloads, I thought, "Do I really want to blog about this,and sound like a broken record, repeating my various statements of the past of how great SVC is?" It's like reminding people that IBM hashad the most US patents than any other company, every year, for the past 14 years.
(Last year, I received comments fromWoody Hutsell, VP of Texas Memory Systems,because I pointed out that their "World's Fastest Storage"® cache-only system, was not as fast as IBM's SVC.You can ready my opinions, and the various comments that ensued, hereand here. )
That all changed when EMC uber-blogger Chuck Hollis forgot his own Lessons in Marketingwhen heposted his rantDoes Anyone Take The SPC Seriously?That's like asking "Does anyone take book and movie reviews seriously?" Of course they do!In fact, if a movie doesn't make a big deal of its "Two thumbs up!" rating, you know it did not sitwill with the reviewers. It's even more critical for books. I guess this latest news from SPC reallygot under EMC's skin.
For medium and large size businesses, storage is expensive, and customers want to do as much research as possible ahead of time to make informed decisions. A lot of money is at stake, and often, once you choose a product, you are stuckwith that vendor for many years to come, sometimes paying software renewals after only 90 days, and hardware maintenance renewals after only a year when the warranty runs out.
Customers shopping for storage like the idea of a standardized test that is representative, so they can compare one vendor's claims with another. The Storage Performance Council (SPC), much like the Transaction Processing Performance Council (TPC-C) for servers, requires full disclosure of the test environment so people can see what was measured and make their own judgement on whether or not it reflects their workloads. Chuck pours scorn on SPC but I think we should point to TPC-C as a great success story and ask why he thinks the same can't happen for storage? Server performance is also a complicatedsubject, but people compare TPC-C and TPC-H benchmarks all the time.
Note: This blog post has been updated. I am retracting comments that were unfair generalizations. The next two paragraphs are different than originally posted.
Chuck states that "Anyone is free, however, to download the SPC code, lash it up to their CLARiiON, and have at it." I encourage every customer to do this with whatever disk systems they already have installed. Judge for yourself how each benchmark compares to your experience with your application workload, and consider publishing the results for the benefit of others, or at least send me the results, so that I can understand better all of these"use cases" that Chuck talks about so often. I agree that real-world performance measurements using real applications and real data are always going to be more accurate and more relevant to that particular customer. Unfortunately, there are little or no such results made public. They are noticeably absent. With thousands of customers running with storage from all the major storage vendors, as well as storage from smaller start-up companies, I would expect more performance comparison data to be readily available.
In my opinion, customers would benefit by seeing the performance results obtained by others. SPC benchmarks help to fill this void, to provide customers who have not yet purchased the equipment, and are looking for guidance of which vendors to work with, and which products to put into their consideration set.
Truth is, benchmarks are just one of the many ways to evaluate storage vendors and their products. There are also customer references, industry awards, and corporate statements of a company's financial health, strategy and vision.Like anything, it is information to weigh against other factors when making expensive decisions. And I am sure the SPC would be glad to hear of any suggestions for a third SPC-3 benchmark, if the first two don't provide you enough guidance.
So, if you are not delighted with the performance you are getting from your storage now, or would benefit by having even faster I/O, consider improving its performance by adding SAN Volume Controller. SVC is like salt or soy sauce, it makes everything taste better. IBM would be glad to help you with a try-and-buy or proof-of-concept approach, and even help you compare the performance, before and after, with whatever gear you have now. You might just be surprised how much better life is with SVC. And if, for some reason, the performance boost you experience for your unique workload is only 10-30% better with SVC, you are free to tell the world about your disappointment.
technorati tags: Carlos Mencia, Mind of Mencia, IBM, system, storage, SVC, SAN Volume Controller, Storage Performance Council,SPC, benchmarks, Texas Memory Systems, Woody Hutsell, EMC, Chuck Hollis, movie, book, reviews, awards, salt, soy sauce
I'm glad to be back home in Tucson for a few weeks. All of these conferences kept mefrom reading up with what was going on in the blogosphere.
A few of us at IBM found it odd that EMC would announce their new Geographically Dispersed Disaster Restart (GDDR) the weekBEFORE their "EMC World" conference. Why not announce all of the stuff all at once instead at the conference?Were they worried that the admission that "Maui" software is still many months awaythat much of a negative stigma? The decision probably went something like this:
EMCer #1: GDDR is finally ready, should we announce now, or wait ONE week to make it part of the thingswe announce at EMC World?
EMCer #2: We are not announcing much at EMC World and what people really want us to talk about, Maui, wearen't delivering for a while. Why can't people understand we are company of hardware engineers, not software programmers! So, better not be associated with that quagmire at all.
EMCer #1: Yes, boss, I see your point. We'll announce this week then.
My fellow blogger and intellectual sparring partner, Barry Burke, on his Storage Anarchist blog, posted [are you wasting money on your mainframe dr solution?"] to bringup the GDDR announcement. The key difference is that IBM GDPS works withIBM, EMC and HDS equipment, being the fair-and-balanced folks that IBM clientshave come to expect, but it appears EMC GDDR works only with EMC equipment.Because GDDR does less, it also costs less. I can accept that. You get whatyou pay for. Of course, IBM does have a variety of protection levels, one probably will meet your budget and your business continuity needs.
To correct Barry's misperception, companies that buy IBM mainframe servers do have a choice.They can purchase their operating system from IBM, get their Linux or OpenSolarisfrom someone else like Red Hat or Novell, or build their own OS distribution fromreadily available open source. And unlike other servers that might require at leastone OS partition from the vendor, IBM mainframes can run 100 percent Linux.GDPS supports a mix of OS data. z/OS and Linux data can all be managed by GDPS.Companies that own mainframes know this. I can forgive the misperception from Barry,as EMC is focused on distributed servers instead, and many in their company may not have muchexposure to mainframe technology, or have ever spoken to mainframe customers.
But what almost had me fall out of my chair was this little nugget from his post:
"If you're an IBM mainframe customer, you are - by definition - IBM's profit stream."
Honestly, is there anyone out there that does not realize that IBM is a for-profitcorporation? In contrast, Barry would like his readers to believe that EMC is selling GDDR at cost, andthat EMC is a non-profit organization. While IBM has been delivering actual solutions thatour clients want, EMC continues to rumor that someday they might get around to offering something worthwhile.In the last six months, the shareholders have interpreted both strategies for what they really are,and the stock prices reflect that:
(courtesy of [finance.yahoo.com])
(Disclosure: I own IBM stock. I do not own EMC stock. Stock price comparisonsby Yahoo were based on publicly reported information. The colors blue and red to represent IBM and EMC, respectively, were selected by Yahoo graph-making facility. The color red does not necessarily imply EMC is losing money or having financial troubles.)
Of course, I for one would love to help Barry's dream of EMC non-profitability come true. If anyone has any suggestions how we can help EMC approach this goal, please post a comment below.
technorati tags: IBM, GDPS, EMC, GDDR, Maui, EMC World, HDS, Yahoo Finance, stock price, non-profit, strategy, shareholders
While HDS blogger Hu Yoshida and IBM blogger Barry Whyte make a [great case for why you should buy IBM SAN Volume Controller
], my favorite arch-nemesis and fellow blogger BarryB on his Storage Anarchist
blog feels the SVC is "blue spray paint".
BarryB's latest round of red-meat rhetoric is his amusing post [This is like déjà vu all over again], titled after a [quote from Yogi Berra].BarryB pokes fun at Andy Monshaw's commentsin Chris Preimesberger's eWeek article [IBM's Big Storage Picture], andmy post ealier this week about Sun's "Open Storage" initiative [Simply Dinners and Open Storage from Sun], as if the two were somehow connected.
He feels I was unfair to accuse EMC of "proprietary interfaces" without spelling out what I was referring to. Here arejust two, along with the whines we hear from customers that relate to them.
- EMC Powerpath multipathing driver
Typical whine: "I just paid a gazillion dollars to renew my annual EMC Powerpath license, so you will have to come back in 12 months with your SVC proposal. I just can't see explaining to my boss that an SVC eliminates the need for EMC Powerpath, throwing away all the good money we just spent on it, or to explain that EMC chooses not to support SVC as one of Powerpath's many supported devices."
- EMC SRDF command line interface
Typical whine: "My storage admins have written tons of scripts that all invoke EMC SRDF command line interfacesto manage my disk mirroring environment, and I would hate for them to re-write this to use IBM's (also proprietary) command line interfaces instead."
Certainly BarryB is correct that IBM still has a few remaining "proprietary" items of its own. IBM has been in business over 80 years, but it was only the last 10-15 years that IBM made a strategic shift away from proprietary and over to open standards and interfaces. The transformation to "openness" is not yet complete, but we have made great progress. Take these examples:
- The System z mainframe - IBM had opened the interfaces so that both Amdahl and Fujitsu made compatible machines.Unlike Apple which forbids cloning of this nature, IBM is now the single source for mainframes because the other twocompetitors could not keep up with IBM's progress and advancements in technology.
Update: Due to legal reasons, the statements referring to Hercules and other S/390 emulators havebeen removed.
- The z/OS operating system - While it is possible to run Linux on the mainframe, most people associate the z/OSoperating system with the mainframe. This was opened up with UNIX System Services to satisfy requests from variousgovernments. It is now a full-fledged UNIX operating system, recognized by the [Open Group] that certifies it as such.
- As BarryB alludes, the unique interfaces for disk attachment to System z known as Count-Key-Data (CKD) was published so that both EMC and HDS can offer disk systems to compete with IBM's high-end disk offerings. Linux on System zsupports standard Fibre Channel, allowing you to attach an IBM SVC and anyone's storage. Both z/OS and Linux on System z support NAS storage, so IBM N series, NetApp, even EMC Celerra could be used in that case.
- The System i itself is still proprietary, but recently IBM announced that it will now support standard block size (512 bytes) instead of the awkward 528 byte blocks that only IBM and EMC support today. That means that any storage vendor will be ableto sell disk to the System i environment.
- Advanced copy services, like FlashCopy and Metro Mirror, are as proprietary as the similar offerings from EMCand HDS, with the exception that IBM has licensed them to both EMC and HDS. Thanks to cross-licensing, you can do [FlashCopy on EMC] equipment. Getting all the storage vendors to agree to open standards for these copy services is still workin progress under [SNIA], but at least people who have coded z/OS JCL batchjobs that invoke FlashCopy utilities can work the same between IBM and EMC equipment.
So for those out there who thought that my comment about EMC's proprietary interfaces in any way implied thatIBM did not have any of its own, the proverbial ["pot calling the kettle black"] so to speak, I apologize.
BarryB shows off his [PhotoShop skills] with the graphic below. I take it as a compliment to be compared to anAll-American icon of business success.
|TonyP and Monopoly's Mr. Pennybags|
Separated at Birth?
However, BarryB meant it as a reference back to long time ago when IBMwas a monopoly of the IT industry, which according to [IBM's History
], ended in 1973. In other words, IBMstopped being a monopoly before EMC ever existed as a company, and long before I started working for IBM myself.
The anti-trust lawsuit that BarryB mentions happened in 1969, which forced IBM to separate some of the software from its hardware offerings, and prevented IBM from making various acquisitions for years to follow, forcing IBM instead into technology partnerships. I'm glad that's all behind us now!
technorati tags: HDS, Hu Yoshida, IBM, Barry Whyte, SVC, BarryB, Storage Anarchist, blue, spray paint, red-meat rhetoric, Yogi Berra, Andy Monshaw, Chris Preimesberger, eWeek, Open storage, Sun, proprietary interfaces, mainframe, z/OS, UNIX, Open+Group, CKD, NAS, NetApp, Photoshop
The technology industry is full of trade-offs. Take for example solar cells that convert sunlight to electricity. Every hour, more energy hits the Earth in the form of sunlight than the entire planet consumes in an entire year. The general trade-off is between energy conversion efficiency versus abundance of materials:
- Get 9-11 percent efficiency using rare materials like indium (In), gallium (Ga) or cadmium (Cd).
- Get only 6.7 percent efficiency using abundant materials like copper (Cu), tin (Sn), zinc (Zn), sulfur (S), and selenium (Se)
IBM has eliminated this trade-off with a record-setting breakthrough last week, demonstrating 9.6 percent efficiency [thin film solar cells using earth-abundant materials].
A second trade-off is exemplified by EMC's recent GeoProtect announcement. This appears similar to the geographic dispersal method introduced by a company called [CleverSafe]. The trade-off is between the amount of space to store one or more copies of data and the protection of data in the event of disaster. Here's an excerpt from fellow blogger Chuck Hollis (EMC) titled ["Cloud Storage Evolves"]:
"Imagine a average-sized Atmos network of 9 nodes, all in different time zones around the world. And imagine that we were using, say, a 6+3 protection scheme.
The implication is clear: any 3 nodes could be completely lost: failed, destroyed, seized by the government, etc.
-- and the information could be completely recovered from the surviving nodes."
For organizations worried about their information falling into the wrong hands (whether criminal or government sponsored!), any subset of the nodes would yield nothing of value -- not only would the information be presumably encrypted, but only a few slices of a far bigger picture would be lost.
Seized by the government? falling into the wrong hands? Is EMC positioning ATMOS as "Storage for Terrorists"? I can certainly appreciate the value of being able to protect 6PB of data with only 9PB of storage capacity, instead of keeping two copies of 6PB each, the trade-off means that you will be accessing the majority of your data across your intranet, which could impact performance. But, if you are in an illicit or illegal business that could have a third of your facilities "seized by the government", then perhaps you shouldn't house your data centers there in the first place. Having two copies of 6PB each, in two "friendly nations", might make more sense.
(In reality, companies often keep way more than just two copies of data. It is not unheard of for companies to keep three to five copies scattered across two or three locations. Facebook keeps SIX copies of photographs you upload to their website.)
ChuckH argues that the governments that seize the three nodes won't have a complete copy of the data. However, merely having pieces of data is enough for governments to capture terrorists. Even if the striping is done at the smallest 512-byte block level, those 512 bytes of data might contain names, phone numbers, email addresses, credit cards or social security numbers. Hackers and computer forensics professionals take advantage of this.
You might ask yourself, "Why not just encrypt the data instead?" That brings me to the third trade-off, protection versus application performance. Over the past 30 years, companies had a choice, they could encrypt and decrypt the data as needed, using server CPU cycles, but this would slow down application processing. Every time you wanted to read or update a database record, more cycles would be consumed. This forced companies to be very selective on what data they encrypted, which columns or fields within a database, which email attachments, and other documents or spreadsheets.
An initial attempt to address this was to introduce an outboard appliance between the server and the storage device. For example, the server would write to the appliance with data in the clear, the appliance would encrypt the data, and pass it along to the tape drive. When retrieving data, the appliance would read the encrypted data from tape, decrypt it, and pass the data in the clear back to the server. However, this had the unintended consequences of using 2x to 3x more tape cartridges. Why? Because the encrypted data does not compress well, so tape drives with built-in compression capabilities would not be able to shrink down the data onto fewer tapes.
(I covered the importance of compressing data before encryption in my previous blog post
[Sock Sock Shoe Shoe].)
Like the trade-off between energy efficiency and abundant materials, IBM eliminated the trade-off by offering compression and encryption on the tape drive itself. This is standard 256-bit AES encryption implemented on a chip, able to process the data as it arrives at near line speed. So now, instead of having to choose between protecting your data or running your applications with acceptable performance, you can now do both, encrypt all of your data without having to be selective. This approach has been extended over to disk drives, so that disk systems like the IBM System Storage DS8000 and DS5000 can support full-disk-encryption [FDE] drives.
Certainly, something to think about!
technorati tags: , sunlight, solar cells, electricity, indium, gallium, cadmium, copper, tin, zinc, sulfur, selenium, thin+film, efficiency, EMC, Chuck Hollis, GeoProtect, Cleversafe, governement, seizure, Facebook, terrorists, encryption, forensics, hackers, protection, performance, disk, tape
Fellow blogger Chuck Hollis from EMC has a post titled[Whither Frankenstorage
] causing quite a stir in the [Stor-o-Sphere
]. He is not the firstEMC blogger to use this phrase, I credit [BarryB
] for coining the term back in September 2008.Frankenstein serves as the ideal icon for EMC's FUD machine. In the novel, Dr. Frankenstein wasattempting to do something nobody else had ever attempted, to create human life from variousdead body parts, a process full of uncertainty and doubt, with frightful results.
Perhaps it was a coincidence that I discussed IBM's storage strategy in my post[Foundations and Flavorings] on January 28, shortly followed by NetApp's announcing V-series gateway [support of Texas Memory Systems' RamSan-500] on February 3. These two events mighthave been the trigger that pushed ChuckH over the edge to put
pen to paper, .. finger to keyboard.
Flinging FUD in all directions was ChuckH's not-so-subtle way to remind the world that EMC is the only major storage vendor to not offer a successful storage virtualization product. Withoutfirst-hand experience with well-designed storage virtualization, ChuckH conjectures that a configuration matching intelligent front-ends to reliable back-ends might be more expensive, might be more difficult to manage, or might be harder to support.
(Note: Rest assured, IBM can demonstrate that a modular approach, combining intelligent front-ends to reliableback-ends can help reduce costs, be easier to manage, and be fully supported. Contact yourlocal IBM Business Partner or storage sales rep for details.)
The reaction was notas much a blogfight and more of a [dog pile]. Defending NetApp were[Alex McDonald],[Kostadis Roussos], and [Stephen Foskett, Pack Rat]. On the HDS front, we have [Tony Asaro]. My fellow blogger from IBM took his swing with [How Quickly We Forget].And finally, pointing out EMC's hypocrisy, overall, was [James Or] from Storage Monkeys.
My favorite was from Nigel Poulton's post on[Ruptured Monkey]. Here's an excerpt:
In fact, I'm fairly certain that EMC don't back away from customers who run HP or IBM servers and say "sorry we cant help you here, an end to end HP or IBM solution would be much better for you when it comes to troubleshooting……. putting our storage in would only add extra layers of complexity and make things messy….."
On most other days, ChuckH has well-written, insightful blog posts that show that EMC brings some value to the industry. I could have made a snarky reference to[Dr Jekyll and Mr Hyde], or indicate this post proves that nobody at EMC is editing or reviewingChuck's thoughts before they get posted. But it's too late, Chuck already got the message, and added the following to bring the discussion back to civility:
When considering the broad range of storage media service levels available today (flash, FC, SATA, spin-down, etc.) what's the best way to offer these media choices in an array? Is the answer (a) combine smaller arrays from different vendors together behind a virtualization head, or (b) invest the time and effort to build arrays that can directly support all of these media types?
Would anyone like to try a cogent response to the question posed, please?
|To address ChuckH's question, Nigel's post gave me the idea to use today's 200th year celebration of [Charles Darwin].|
Over millions of years, Charles Darwin argued, evolution results in change in the inherited traits of a population of organisms from one generation to the next.A key component of this is a biological process called [mitosis] that allows a single cell to split and become two cells. In some cases, these individual daughter cells can then specialize to specific functions, such as nerve cells, muscle cells or bone cells. Over time, adaptations that work well carry forward, and thosethat don't get left behind.
I find it interesting that before [On the Origin of Species] was published in 1859, works of fiction like Mary Shelley's[Frankenstein] had monsters being"created", and afterward, monsters were the result of mutation or selective adaptation.
Nigel compares EMC's monolithic approach to placing an intelligent front-end with a reliable back-end as "One man band, where one guy is trying playing all the instruments himself" versus the "Philharmonic Orchestra". I would take it one step further, comparing single-cell organisms to multi-cell life forms.
Innovative companies like Google and Amazon can't wait for a completely integrated solution from a major IT vendor to meet their needs. Why should they? There are open standards, and ways to interconnect the best intelligence into a [dynamic infrastructure®.].You don't need to wait another million years to see which way the IT marketplace considers the better approach. Just look at the last 60 years. Back then, computer systems were all integrated, server, storage, and the wires that connected them were all inside a huge container. Then, mitosis happened, and IBM created external tape storage in 1952, and external disk storage in 1956. Open standards for interfaces allowed third party manufacturers like HDS, StorageTek and EMC to offer plug-compatible storage devices.
On the server side, it didn't take long for functionality in mainframes to split off. Mitosis happened again, with front-end UNIX systems processing incoming data, and mainframes handling the back-end data bases and printing. The client-server era replaced dumb terminals with more intelligent desktops and workstations, and these could handle the front-end processing to display information, with the back-end storage and number-crunching being handled by the UNIX and mainframe systems they connected to.Connections between desktops and servers, and from servers to storage, have also evolved. From thousands of direct-attach cables to networks of switches and directors.
Charles Darwin was particularly interested in cases where evolution happened faster or slower than in other cases. While IBM and Microsoft encouraged third-party innovations on the PC side, Apple resisted mitosis, trying to keep its machines pure single-cell, integrated solutions.For the same reasons that you can't fight the laws of nature, Apple ended up having to support I/O ports to external devices. Thanks to open standards like USB and Firewire, you can connect third-party storage to Apple computers. My little Mac Mini at home has more devices hanging off it than any of my Windows or Linux boxes! And Apple's iPod is successful because its iTunes software runs on both Windows and Mac OS operating systems.
Every time mitosis happens in the IT industry, it opens up opportunities to specialize, to innovate, to adapt to a dynamically changing world. When mitosis is suppressed, you get limiting products and frustratedengineers leaving to form their own start-up companies.But when mitosis is encouraged, you get successful products, solutions and partnerships positioned for a smarter planet.
Happy Valentines Day, Chuck!
technorati tags: EMC, Chuck Hollis, frankenstorage, Frankenstein, FUD, IBM, NetApp, TMS, V-series, RamSan-500, storage virtualization, FC, SATA, Charles Darwin, HDS, StorageTek, Microsoft, Apple, UNIX, Linux, Windows, iPod, iTunes, mitosis, Invista, EDL, NX4, Centera, Valentines Day, dynamic infrastructure, smarter planet
Well, it's Tuesday, and so it is "announcement day" again! Actually, for me it is Wednesday morning herein Mumbai, India, but since I was "press embargoed" until 4pm EDT in talking about these enhancements, I had to wait until Wednesday morning here to talk about them.
- World's Fastest 1TB tape drive
|IBM announced its new enterprise [TS1130 tape drive]and corresponding [TS3500 tape library support]. This one has a funny back-story. Last week while we were preparing the Press Release, we debated on whether we should compare the 1TB per cartridge capacity as double that of Sun's Enterprise T10000 (500GB), or LTO-4 (800GB). The problem changed when Sun announced on Monday they too had a 1TB tape drive, so now instead ofsaying that we had the "World's First 1TB tape drive", we quickly changed this to the "World's Fastest 1TB tape drive" instead. At 160MB/sec top speed, IBM's TS1130 is 33 percent faster than Sun's latest announcement. Sun was rather vague when they will actually ship their new units, so IBM may still end up being first to deliver as well.|
Here is an IBM podcast to hear more about it:
While EMC and other disk-only vendors have stopped claiming that "tape is dead", these recent announcements from IBM and Sun indicate that indeed tape is alive and well. IBM is able to borrow technologies from disk, such as the Giant Magneto Resistive (GMR) head over to its tape offerings, which means much of the R&D for disk applies to tape, keeping both forms ofstorage well invested. Tape continues to be the "greenest" storage option, more energy efficient than disk, optical, film, microfiche and even paper.
- Improved Reporting
On the LTO front, IBM enhanced the reporting capabilities of its[TS3310] midrange tape library. This includes identifying the resource utilization of the drives, reporting on media integrity, and improved diagnostics to support library-managed encryption.
- IBM System Storage DR550
As a blended disk-and-tape solution, the [IBM System Storage DR550] easily replaces the EMC Centera to meet compliance storagerequirements. IBM announced that we have greatly expanded its scalability, being able to support both 1TBdisk drives, as well as being able to attach to either IBM or Sun's 1TB tape drives.
- Massive Array of Idle Disks (MAID)
IBM now offers a "Sleep Mode" in the firmware of the [IBM System Storage DCS9550], which is often called "Massive Array of Idle Disks" (MAID) or spin-down capability. This can reduce the amount of power consumed during idle times.
That's a lot of exciting stuff. I'm off to breakfast now.
technorati tags: IBM, TS1130, TS3500, tape, systems, 1TB, drive, library, LTO, LTO-4, TS3310, Charlie Andrews, DR550, MAID, DCS9550, Sleep Mode, Sun, EMC
I'm following theadvice of Tim Sanders, who reminds us ["Don't let the Wookie always win"
In this case, it is not chess pieces, but FUD being slung around like mud between vendors. EMC blogger Chuck Hollis' post [Products vs. Features] correctly pointsout that IBM has invented most nearly everything useful in IT, and sadly a few things we wish we hadn't.Gene Amdahl, who left IBM to start his own company, is credited for coining the phrase describing IBM'sinnovative sales techniques. Wikipedia has a nice write up on the history of[Fear, Uncertainty and Doubt(FUD)].
Nowadays, when you hear "FUD" most storage administrators immediately think of EMC, who have taken this method to anew level of art-form. Take for example two EMC entries from fellow blogger BarryB, on his Storage Anarchist blog:[Not Dead Yet, andPushing Daisies].The first is a reference to a funny scene from a Monty Python movie, and the second one is referring to a terriblenew television program called "Pushing Daisies". (In this show, the main character can bring a dead personback to life for sixty seconds, just long enough to ask a few questions on behalf of his detective friend. He must touch the person again within 60 seconds, or someone else randomly dies instead. I amnot a fan of this concept, and found it a bit morbid and creepy. But I digress.)
It is true I was on vacation the past two weeks, but this was group travel I booked over six months ago before we had the exact dates lined up for our various announcements, and not a last-minute celebration of my recent new job assignment. I got all my assignments for this announcement turned in before leaving for my trip. I never thought of checking with fellow IBM blogger BarryW to make sure that we don't have overlapping vacation schedules, leaving the "blogosphere" unmanned, so to speak, but it is not a bad idea. Fortunately, our IBM PR team was able to make their rebuttal through other means. You can read the recap on Techworld [Marketing Wars by Proxy].
Several astute readers on my blog, however, requested that I add my two cents. Let's take a look at some of BarryB's comments:
...most DS8300's are to this day most frequently bundled as "free" storage with IBM mainframe and server sales.
We just shipped our 15,000th box, so for this absurd statement to be true, more than half would have to be given away as part of a server-and-storage deal?Actually, about a third of our DS8000 sales are sold with servers in the same bundle, and while we do provide discounts from the official list price, that is not the same as "free". The other two thirds are sold into accounts to be used with the existing servers already deployed. So BarryB, your math doesn't work out. (Perhaps you've been taking Hitachi math lessons???)
It is interesting however, that when we do a 4-year TCO comparison, between a normally-discounted DS8000 versus free EMC DMX4 hardware, IBM still has the lower cost, given that most of the price-gouging from EMC happens after the initial sale, through software features, annual Powerpath renewals and MES upgrades. If you are an EMC customer, and you are planning to add more capacity to your DMX, ask EMC to charge you no more than what you originally paid on a dollar-per-GB basis for the initial capacity. That's only fair, right?
...No thin provisioning, or even a commitment to thin provisioning. Just crickets. (Celerra support since Jan 2006...
EMC DMX does not have thin provisioning available today either, so BarryB brings up Celerra, their NAS box? IBM System Storage N series NAS box also has thin provisioning, so if you want thin provisioning you can buy a NAS box from EMC or IBM. Thin provisioning makes sense using NAS protocols, as there are actual commands to "delete a file" that can then free up the related blocks in a thin-provisioned environment. The only way to do this with block-oriented protocols is to get the OS to notify the storage device that blocks can be freed up. As it turns out, IBM's z/OS has such support, which we developed specifically for our thin-provisioning support in our IBM RAMAC Virtual Array disk systems back in the 1990s.For block-oriented devices on most other operating systems, thin provisioning may not be all that it is cracked up to be.
No SATA drives (only DMX-4 supports native SATA-II drives, since Aug’07)
A few people are confused on this. IBM DS8000 has supported FATA for quite some time now, same slower speeds and higher capacities as SATA, but are technically NOT the same as SATA. FATA are designed to provide better protection against vibrational shock, to improve reliability of the drives. IBM felt that if the data was important enough to put on a high-end system, it should get better-than-SATA treatment. If you really want SATA, try our IBM System Storage N series, DS4000 or DS3000 models.
No RAID 6 (DMX-3 has supported multi-dimensional RAID since Q1’07, DMX-4 since Aug'07, ...
IBM N series supports RAID6, but we called it RAID-DP and that confused some people. Same thing, DP stands for Dual Parity, protecting against a double-disk failure. We also just announced RAID6 on our DS4000 series, by the way.
No 4Gb back-end (USP-V since May '07, DMX-4 since Aug’07)
I found this one odd, since BarryB himself in an earlier post explained why 4Gbps back-end made no difference to DMX4 performance in this post [DMX-4 and Oh So Much More
], which I will put into a different color so you can tell it is from a different post:
You may have noticed that there weren't any specific performance claims attributed to the new 4Gb FC back-end. This wasn't an oversight, it is in fact intentional. The reality is that when it comes to massive-cache storage architectures, there really isn't that much of a difference between 2Gb/s transfer speeds and 4Gb/s. Transmit times are really only a tiny portion of I/O overhead, and just don't make that much difference when a massively-cached system is pre-fetching reads, buffering/delaying writes and reordering I/O requests to minimize seek times. Not that 4Gb/s won't help some applications, but most people just won't see any noticeable difference.
In this case, BarryB is right. The IBM DS8000's 2Gbps back-end is not a performance bottleneck. The DS8000 with a 2Gbps back-end is faster than DMX4 with a 4Gbps back-end for business application workloads. EMC doesn't publish SPC benchmarks to deny this, so you will just have to take our word on this.
Still only 1024 maximum disk drives (DMX-3 & 4 support up to 2400 drives, USP-V supports 1152)
I would be curious to see how many customers have more than 1024 drives on any high-end disk array.As we learned back in [Day 2 Storage Symposium
], the average DS8100 has 17.4 TB, and DS8300 has 41.5 TB capacity. Using 500GB drives,that's only 83 spindles. Even with 73GB drives, that's 568 spindles. Plenty of room for growth, so I am notconvinced that higher theoretical upper architectural limits are worth discussing here.
Still only two HARD LPARs (partitions) ..., and even IBM’s mid-tier products support more than 2 storage partitions (in this same announcement)
IBM's two LPARs are TWICE what EMC DMX offers. I don't even know why anyone from EMC would bring this up? While EMC is enjoying their success with VMware, the lack the experience to carry this over to their storage lines. Until EMC offers MORE THAN TWO of any kind of partitions on their high-end offerings, there just is no credibility here. As for our "storage partitions" on our DS4000 line, that is an unfortunate mis-understanding of the press release. On the DS4000, the term "storage partition" is really "LUN masking", dividing up only which disks can be accessed by which hosts, and not dividing up any processor or cache capacity. So this is not the same as any LPAR concept on any other system. For example, a DS4000 with 64 partitions can be attached to 64 hosts, or 64 host-clusters like a Windows MSCS environment or AIX HACMP.
No native Ethernet replication or iSCSI support (Symmetrix has had since 2002)
Again, I found this one odd. On another EMC post, [Vigorous Debates
],Chad Sakac mentions that only 2% of Symmetrix are sold with IP ports, not sure if this is for Ethernet replication, iSCSI attachment, or both (Again, I will use a different color):
On the Symm business (a huge part of EMC’s business – the IP ports are included on 2% of deals. That’s a fact.
Just because engineer can put a feature or function on a box, doesn't mean there is business sense to do so. I would hate for IBM to invest millions of dollars on native iSCSI support, only to have 2% of our DS8000 boxes sold with that feature. Customers who have DS8000 on FC SANs already deployed can easily add iSCSI support either through their SAN switches, or by fronting the DS8000 with an N series gateway. Most customers looking for native iSCSI are the smaller no-SAN-deployed SMB customers, and for them, we have both the DS3300 and the various N series models to choose from.
Well that's my two cents. The DS8000 series remains a strategic part of the IBM System Storage offering matrix, with continued investment in the development, as well as on-going research that we can leverage throughout the IBM company. I would like to read your thoughts on this, post me a comment below.
technorati tags: Tim Sanders, Wookie, C3-PO, Star Wars, chess, FUD, Amdahl, Monty Python, Pushing Daisies, BarryB, Storage Anarchist, IBM, disk, systems, DS8000, DS8300, DS8100, TCO, EMC, DMX, DMX4, thin provisioning, Celerra, z/OS, RAMAC Virtual Array, RVA, SATA, FATA, RAID-6, RAID6, RAID-DP, 4Gb, 4Gbps, 2Gbps, back-end, LPAR, LUN masking, MSCS, AIX, HACMP, DS4000, DS3000, Chad Sakac, iSCSI, Ethernet, IP
|Last week, I was in Austin, and had dinner at [Rudy's Country Store and BBQ]. They offer their self-proclaimed "Worst BBQ in Austin!" with brisket, sausage and other meats by weight. I got a beer, some potato salad, and creamed corn, all at additional cost, of course. When I went to the cashier to pay, I was offered all the white bread I wanted at no additional charge. Are you kidding me? You are going to charge me for beer, but give me 8 to 12 complimentary slices of white bread (practically half a loaf)? Honestly, I consider bread and beer to be basically the same functional food item, differing only in solid versus liquid form. I chose to have only four slices. The food was awesome!|
I am reminded of that from my latest exchange with EMC.It didn't take long after IBM's announcement yesterday of IBM's continued investment in its strategic product set, IBM System Storage DS8000 series, that competitors responded. In particular, fellow blogger BarryB from EMC has a post [DS8000 Finally Gets Thin Provisioning] that pokes fun at the new Thin Provisioning feature.
Interestingly, the attack is not on the technical implementation, which is straightforward and rock-solid, but rather that the feature is charged at a flat rate of $69,000 US dollars (list price) per disk array. BarryB claims that recently EMC Corporate has decided to reduce the price of their own thin provisioning, called Symmetrix Virtual Provisioning (VP) on select subset of models of their storage portfolio, although I have not found an EMC press release to confirm. In other words, EMC will bury the cost of thin provisioning into the total cost for new sales, and stop
shafting, er.. over-charging their existing Symmetrix customers that are interesting in licensing this feature.
BarryB claims this was a lucky coincidence that his blog post happened just days before IBM's announcement.
(Update: While the timing appears suspicious, I am not accusing Mr. Burke in anywrongdoing of insider information of IBM's plans, nor am I aware of any investigations on this matter from the SEC or any other government agency, and apologize if my previous attempt at humor suggested otherwise. BarryB claimsthat the reduction in price was motivated to counter publicly announced HDS's "Switch In On" program, that it is not a secret thatEMC reduced VP pricing weeks ago, effective beginning 3Q09, just not widely advertised in any formal EMC press releases.Perhaps this new VP pricing was only disclosed to just EMC's existing Symmetrix customers, Business Partners, and employees. Perhaps EMC's decision not to announce this in a Press Release was to avoid upsetting all the EMC CLARiiON customers that continue to pay for Thin Provisioning, or to avoid a long line of existing VP customers asking for refunds. In any case, people are innocent until proven otherwise, and BarryB rightfully deserves the presumption of innocence in this regard. I'm sorry, BarryB, for any trouble my previous comments may have caused you.)Instead, let's explore some events over the past year that have led up to this.
Let's start with what EMC previously charged for this feature. Software features like this often follow a common pricing method, based per TB, so larger configurations pay more, but tiered in a manner that larger configurations pay less per TB, combined with a yearly maintenance cost.
(Updated: EMC has asked me nicely not to post their actual list prices,so I will provide rough estimates instead. According to BarryB, these are no longer the current prices, soI present them as historical figures for comparison purposes only.)
|TBs Licensed ||150||100||25|
|Initial List price||$190,000||$160,000||$60,000|
| || || || |
|Software Maintenance (SWMA) percentage||15%||15%||15%|
|Software Maintenance per year||$30,000||$25,000||$9000|
|Number of years||4 years||4 years||4 years|
| || || || |
|Software License Cost (4 years)||$310,000||$260,000||$96,000|
Holy cow! How did EMC get away charging so much for this? To be fair, these are often deeply discounted, a practice common among the industry. However, it was easy for IBMers to show EMC customers that putting SVC or N series gateways in front of their existing EMC disks was more cost effective. Both SVC and N series, as well as IBM's XIV, provide thin provisioning at no additional charge.
HDS offers their own thin provisioning called Hitachi Dynamic Provisioning.Hitachi also offers an SVC-like capability to virtualize storage behind the USP-V. However, I suspect thatfewer than 10 percent of their install base actually licensed this capability because it cost so much. Under the cost pressure from IBM's thin provisioning capabilities in SVC, XIV and N series, Hitachi launched its ["Switch It On"] marketing campaign to activate virtualization and provide some features at no additional charge, including the first 10TB of Hitachi Dynamic Provisioning.
Last week, Martin Glassborow on his StorageBod blog, argued that EMC and HDS should[Set the Wide Stripes Free]. Here is an excerpt:
HDS and EMC are both extremely guilty in this regard, both Virtual Provisioning and Dynamic Provisioning cost me extra as an end-user to license. But this is the technology upon which all future block-based storage arrays will be built. If you guys want to improve the TCO and show that you are serious about reducing the complexity to manage your arrays, you will license for free. You will encourage the end-user to break free from the shackles of complexity and you will improve the image of Tier-1 storage in the enterprise.
Martin is using the term "free" in two contexts above. In the Linux community, we are careful to clarify "free, as in free speech" or "free, as in free beer". Technically, EMC's virtual provisioning is neither, as one has to purchase the hardware to get the feature, so the term "at no additional charge" is more legally correct.
However, the discussion of "free beer" brings me back to my first paragraph about Rudy's BBQ. Nearly everyone eats bread, with the exception of those with [Celiac Disease] that causesan intolerance for gluten protein in wheat, so burying the cost of white bread in the base cost of the BBQ meat is reasonable. In contrast, not everyone drinks beer, and there are probably several people whowould complain if the cost of beer was included in the cost of the BBQ meat, so charging separately forbeer makes business sense.
The same applies in the storage industry. When all (or most) customers of a product can benefit from a feature, it makes sense to include it at no additional charge. When a significant subset might not want to pay a higher base price because they won't use or benefit from a feature, it makes sense to make it optionally priced.
- For the IBM SVC, XIV and N series, all customers can benefit from thin provisioning, so it is included at no additional charge.
- For the IBM System Storage DS8000, perhaps some 30 to 40 percent of our clients have only System z and/or System i servers attached, and therefore would not benefit from this new thin provisioning. It may seem unfair to raise the price on everybody. The $69,000 flat rate was competitively priced against the prices EMC, HDS and 3PAR were charging for similar capability, and lower than the cost to add a new SVC cluster in front of the DS8000. IBM also charges an annual maintenance, but far lower than what others charged as well.
(Note: These list prices are approximate, and vary slightly based on whether you are on legacy, ESA, Servicesuite or ServiceElect software and subscription (S&S) service plans, and the machine type/model. The tables were too complicated to include here in this post, so these numbers are rounded for comparison purposes only.)
|TBs Licensed ||150||100||25|
|IBM flat rate||$69,000||$69,000||$69,000|
| || || || |
|Software Maintenance per year (approx)||$2,000||$2,000||$2,000|
|Number of years||4 years||4 years||4 years|
| || || || |
|Software License Cost (4 years)||$77,000||$77,000||$77,000|
Pricing is more art than science. Getting the right pricing structure that appears fair to everyone involved can be a complicated process.
technorati tags: IBM, Austin, BBQ, thin provisioning, EMC, Virtual Provisioning, SEC, SVC, XIV, N series, Martin Glassborow, HDS, Hitachi, Dynamic Provisioning, System z, System i, DS8000[Read More]
Last week, I presented IBM's strategic initiative, the IBM Information Infrastructure, which is part of IBM's New Enterprise Data Center vision. This week, I will try to get around to talking about some of theproducts that support those solutions.
There has been a lot of attention on XIV in the past few weeks, so I will start with that. Steve Duplessie, anIT industry analyst from Enterprise Strategy Group (ESG) had a post [Adaptec buys Aristos, Tom Cruise, XIV, and Logical Assumptions] with some interesting observations and some sage advice.Val Bercovici on his NetApp Exposed blog, has a post [Has Storage Swift-Blogging Finally Jumped the Shark?] which blasts EMC for their negativity.
(For those not in the USA, swift-blogging is a reference tofalse accusations and negative remarks made during the U.S. 2004 presidential election by the[Swift Boat Veterans], and ["jumping the shark"] is a reference to [a TV show that ran out of interesting and relevant topics].For movie sequels, the comparable phrase is ["nuke the fridge"] in reference to the most recent Indiana Jones' movie.)
I was going to set the record straight on a variety of misunderstandings, rumors or speculations, but I think most have been taken care of already. IBM blogger BarryW covered the fact that SVC now supports XIV storage systems, in his post[SVC and XIV],and addressed some of the FUD already. Here was my list:
- Now that IBM has an IBM-branded model of XIV, IBM will discontinue (insert another product here)
I had seen speculation that XIV meant the demise of the N series, the DS8000 or IBM's partnership with LSI.However, the launch reminded people that IBM announced a new release of DS8000 features, new models of N series N6000,and the new DS5000 disk, so that squashes those rumors.
- IBM XIV is a (insert tier level here) product
While there seems to be no industry-standard or agreement for what a tier-1, tier-2 or tier-3 disk system is, there seemed to be a lot of argument over what pigeon-hole category to put IBM XIV in. No question many people want tier-1 performance and functionality at tier-2 prices, and perhaps IBM XIV is a good step at giving them this. In some circles, tier-1 means support for System z mainframes. The XIV does not have traditional z/OS CKD volume support, but Linux on System z partitions or guests can attach to XIV via SAN Volume Controller (SVC), or through NFS protocol as part of the Scale-Out File Services (SoFS) implementation.
Whenever any radicalgame-changing technology comes along, competitors with last century's products and architectures want to frame the discussion that it is just yet another storage system. IBM plans to update its Disk Magic and otherplanning/modeling tools to help people determine which workloads would be a good fit with XIV.
- IBM XIV lacks (insert missing feature here) in the current release
I am glad to see that the accusations that XIV had unprotected, unmirrored cache were retracted. XIV mirrors all writes in the cache of two separate modules, with ECC protection. XIV allows concurrent code loadfor bug fixes to the software. XIV offers many of the features that people enjoy in other disksystems, such as thin provisioning, writeable snapshots, remote disk mirroring, and so on.IBM XIV can be part of a bigger solution, either through SVC, SoFS or GMAS that provide thebusiness value customers are looking for.
- IBM XIV uses (insert block mirroring here) and is not as efficient for capacity utilization
It is interesting that this came from a competitor that still recommends RAID-1 or RAID-10 for itsCLARiiON and DMX products.On the IBM XIV, each 1MB chunk is written on two different disks in different modules. When disks wereexpensive, how much usable space for a given set of HDD was worthy of argument. Today, we sell you abig black box, with 79TB usable, for (insert dollar figure here). For those who feel 79TB istoo big to swallow all at once, IBM offers "capacity on demand" pricing, where you can pay initially for as littleas 22TB, but get all the performance, usability, functionality and advanced availability of the full box.
- IBM XIV consumes (insert number of Watts here) of energy
For every disk system, a portion of the energy is consumed by the number of hard disk drives (HDD) andthe remainder to UPS, power conversion, processors and cache memory consumption. Again, the XIV is a bigblack box, and you can compare the 8.4 KW of this high-performance, low-cost storage one-frame system with thewattage consumed by competitive two-frame (sometimes called two-bay) systems, if you are willing to take some trade-offs. To getcomparable performance and hot-spot avoidance, competitors may need to over-provision or use faster, energy-consuming FC drives, and offer additional software to monitor and re-balance workloads across RAID ranks.To get comparable availability, competitors may need to drop from RAID-5 down to either RAID-1 or RAID-6.To get comparable usability, competitors may need more storage infrastructure management software to hide theinherent complexity of their multi-RAID design.
Of course, if energy consumption is a major concern for you, XIV can be part of IBM's many blended disk-and-tapesolutions. When it comes to being green, you can't get any greener storage than tape! Blended disk-and-tapesolutions help get the best of both worlds.
Well, I am glad I could help set the record straight. Let me know what other products people you would like me to focus on next.
technorati tags: IBM, XIV, disk, storage, system, Steve Duplessie, ESG, Val Bercovici, NetApp, BarryW, SVC, DS8000, N6000, DS5000, mainframe, z/OS, CKD, SoFS, NFS, ECC, HDD, RAID, UPS, availability, reliability, performance, usability, blended disk-and-tape, green
IBM once again delivers storage innovation!
(Note: The following paragraphs have been updated to clarify the performance tests involved.)
This time, IBM breaks the 1 million IOPS barrier, achieved by running a test workload consisting of a 70/30 mix of random 4K requests. That is 70 percent reads, 30 percent writes, with 4KB blocks. The throughput achieved was 3.5x times that obtained by running the identical workload on the fastest IBM storage system today (IBM System Storage SAN Volume Controller 4.3),
and an estimated EIGHT* times the performance of EMC DMX. With an average response time under 1 millisecond, this solution would be ideal for online transaction processing (OLTP) such as financial recordings or airline reservations.
(*)Note: EMC has not yet published ANY benchmarks of their EMC DMX box with SSD enterprise flash drives (EFD). However, I believe that the performance bottleneck is in their controller and not the back-end SSD or FC HDD media, so I have givenEMC the benefit of the doubt and estimated that their latest EMC DMX4 is as fast as an[IBMDS8300 Turbo] with Fibre Channel drives. If or when EMC publishes benchmarks, the marketplace can make more accurate comparisons. Your mileage may vary.
IBM used 4 TB of Solid State Disk (SSD) behind its IBM SAN Volume Controller (SVC) technology to achieve this amazing result. Not only does this represent a significantly smaller footprint, but it uses only 55 percent of the power and cooling.
The SSD drives are made by [Fusion IO] and are different than those used by EMC made by STEC.
The SVC addresses the one key problem clients face today with competitive disk systems that support SSD enterprise flash drives: choosing what data to park on those expensive drives? How do you decide which LUNs, which databases, or which files should be permanently resident on SSD? With SVC's industry-leading storage virtualization capability, you are not forced to decide. You can move data into SSD and back out again non-disruptively, as needed to meet performance requirements. This could be handy for quarter-end or year-end processing, for example.
For more on this, see the [IBM Press Release] or thearticles in [Network World] by Jon Brodkin, and [Cnet News] by Brooke Crothers.
Our clients have often told us at IBM that performance is one of their top purchase criteria. IBM once again has shown that it listens to the marketplace!
technorati tags: IBM, SVC, million, IOPS, EMC, DMX, Network World, Cnet, Jon Brodkin, Brooke Crothers, benchmark, leading, performance, SSD, EFD, FC, HDD, disk, systems, media