Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
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I saw this as an opportunity to promote the new IBM Tivoli Storage Manager v6.1 which offers a variety of new scalability features, and continues to provide excellent economies of scale for large deployments, in my post [IBM has scalable backup solutions].
"So does TSM scale? Sure! Just add more servers. But this is not an economy of scale. Nothing gets less expensive as the capacity grows. You get a more or less linear growth of costs that is directly correlated to the growth of primary storage capacity. (Technically, it costs will jump at regular and predictable intervals, by regular and predictable and equal amounts, as you add TSM servers to the infrastructure--but on average it is a direct linear growth. Assuming you are right sized right now, if you were to double your primary storage capacity, you would double the size of the TSM infrastructure, and double your associated costs.)"
I talked about inaccurate vendor FUD in my post [The murals in restaurants], and recently, I saw StorageBod's piece, [FUDdy Waters]. So what would "economies of scale" look like? Using Scott's own words:
Without Economies of Scale
"If it costs you $5 to backup a given amount of data, it probably costs you $50 to back up 10 times that amount of data, and $500 to back up 100 times that amount of data."
With Economies of Scalee
"If anybody can figure out how to get costs down to $40 for 10 times the amount of data, and $300 for 100 times the amount of data, they will have an irrefutable advantage over anybody that has not been able to leverage economies of scale."
So, let's do some simple examples. I'll focus on a backup solution just for employee workstations, each employee has 100GB of personal data to backup on their laptop or PC. We'll look at a one-person company, a ten-person company, and a hundred-person company.
Case 1: The one-person company
Here the sole owner needs a backup solution. Here are all the steps she might perform:
Spend hours of time evaluating different backup products available, and make sure her operating system, file system and applications are supported
Spend hours shopping for external media, this could be an external USB disk drive, optical DVD drive, or tape drive, and confirm it is supported by the selected backup software.
Purchase the backup software, external drive, and if optical or tape, blank media cartridges.
Spend time learning the product, purchase "Backup for Dummies" or similar book, and/or taking a training class.
Install and configure the software
Operate the software, or set it up to run automatically, and take the media offsite at the end of the day, and back each morning
Case 2: The ten-person company
I guess if each of the ten employees went off and performed all of the same steps as above, there would be no economies of scale.
Fortunately, co-workers are amazingly efficient in avoiding unnecessary work.
Rather than have all ten people evaluate backup solutions, have one person do it. If everyone runs the same or similar operating system, file systems and applications, this can be done about the same as the one-person case.
Ditto on the storage media. Why should 10 people go off and evaluate their own storage media. One person can do it for all ten people in about the same time as it takes for one person.
Purchasing the software and hardware. Ok, here is where some costs may be linear, depending on your choices. Some software vendors give bulk discounts, so purchasing 10 seats of the same software could be less than 10 times the cost of one license. As for storage hardware, it might be possible to share drives and even media. Perhaps one or two storage systems can be shared by the entire team.
For a lot of backup software, most of the work is in the initial set up, then it runs automatically afterwards. That is the case for TSM. You create a "dsm.opt" file, and it can list all of the include/exclude files and other rules and policies. Once the first person sets this up, they share it with their co-workers.
Hopefully, if storage hardware was consolidated, such that you have fewer drives than people, you can probably have fewer people responsible for operations. For example, let's have the first five employees sharing one drive managed by Joe, and the second five employees sharing a second drive managed by Sally. Only two people need to spend time taking media offsite, bringing it back and so on.
Case 3: The hundred-person company
Again, it is possible that a hundred-person company consists of 10 departments of 10 people each, and they all follow the above approach independently, resulting in no economies of scale. But again, that is not likely.
Here one or a few people can invest time to evaluate backup solutions. Certainly far less than 100 times the effort for a one-person company.
Same with storage media. With 100 employees, you can now invest in a tape library with robotic automation.
Purchase of software and hardware. Again, discounts will probably apply for large deployments. Purchasing 1 tape library for all one hundred people is less than 10 times the cost and effort of 10 departments all making independent purchases.
With a hundred employees, you may have some differences in operating system, file systems and applications. Still, this might mean two to five versions of dsm.opt, and not 10 or 100 independent configurations.
Operations is where the big savings happen. TSM has "progressive incremental backup" so it only backs up changed data. Other backup schemes involve taking period full backups which tie up the network and consume a lot of back end resources. In head-to-head comparisons between IBM Tivoli Storage Manager and Symantec's NetBackup, IBM TSM was shown to use significantly less network LAN bandwidth, less disk storage capacity, and fewer tape cartridges than NetBackup.
The savings are even greater with data deduplication. Either using hardware, like IBM TS76750 ProtecTIER data deduplication solution, or software like the data deduplication capability built-in with IBM TSM v6.1, you can take advantage of the fact that 100 employees might have a lot of common data between them.
So, I have demonstrated how savings through economies of scale are achieved using IBM Tivoli Storage Manager. Adding one more person in each case is cheaper than the first person. The situation is not linear as Scott suggests. But what about larger deployments? IBM TS3500 Tape Library can hold one PB of data in only 10 square feet of data center floorspace. The IBM TS7650G gateway can manage up to 1 PB of disk, holding as much as 25 PB of backup copies. IT Analysts Tony Palmer, Brian Garrett and Lauren Whitehouse from Enterprise Strategy Group tried IBM TSM v6.1 out for themselves and wrote up a ["Lab Validation"] report. Here is an excerpt:
"Backup/recovery software that embeds data reduction technology can address all three of these factors handily. IBM TSM 6.1 now has native deduplication capabilities built into its Extended Edition (EE) as a no-cost option. After data is written to the primary disk pool, a deduplication operation can be scheduled to eliminate redundancy at the sub-file level. Data deduplication, as its name implies, identifies and eliminates redundant data.
TSM 6.1 also includes features that optimize TSM scalability and manageability to meet increasingly demanding service levels resulting from relentless data growth. The move from a proprietary back-end database to IBM DB2 improves scalability, availability, and performance without adding complexity; the DB2 database is automatically maintained and managed by TSM. IBM upgraded the monitoring and reporting capabilities to near real-time and completely redesigned the dashboard that provides visibility into the system. TSM and TSM EE include these enhanced monitoring and reporting capabilities at no cost."
The majority of Fortune 1000 customers use IBM Tivoli Storage Manager, and it is the backup software that IBM uses itself in its own huge data centers, including the cloud computing facilities. In combination with IBM Tivoli FastBack for remote office/branch office (ROBO) situations, and complemented with point-in-time and disk mirroring hardware capabilities such as IBM FlashCopy, Metro Mirror, and Global Mirror, IBM Tivoli Storage Manager can be an effective, scalable part of a complete Unified Recovery Management solution.
Earlier this year, I wrote a Web article titled [Data Footprint Reduction] which covered data deduplication and compression, and was asked to present this at IBM Edge. I have expanded it to include:
Space-Efficient Point-in-Time copies
After I presented the basic concepts, Sanjay Bhikot, a Unix and Storage admin at RICOH, presented his real-world experiences with data deduplication using the IBM ProtecTIER and real-time compression Beta experience using the SAN Volume Controller (SVC).
IBM Active Cloud Engine Implementation on IBM SONAS 1.3 and IBM Storwize V7000 Unified
John Sing (IBM) presented the latest enhancements in the v1.3.2 release of SONAS and Storwize V7000 Unified.
Introducing VMware vSphere Storage Features
Fellow blogger Stephen Foskett presented this session on VMware's storage features. This included VMware APIs for Array Integration (VAAI), VMware Array Storage Awareness (VASA), vCenter plug-ins, and a new concept he called "vVol" which de-multiplexes the "I/O Blender" that server hypervisors do by tagging individual requests to individual OS guests to provide added benefit. IBM is a leading reseller of VMware, so it makes sense that most of our storage meets all of Steve's requirements for recommendation.
IBM's Storage Strategy in the Smarter Computing Era
Last year, I presented this on the fourth day of the conference, and feedback we received from attendees was that this should have been presented sooner in the week, as it provides great context for the more detailed product presentations.
To address this concern, the IBM executives presented IBM strategy on Monday's keynote session, but allowed me to present this on Wednesday for several reasons:
You may have missed the keynote session. For example, you may not have arrived in time to hear the executives speak due to weather or mechanical problems causing travel delays.
You may have attended the keynote session, but want to hear it again. Maybe you were a bit hung-over, or just may have been overwhelmed with the size and scope of this event. I have read for strategic topics, audiences may have to hear the message five to seven times before they truly appreciate and understand it.
You may want to ask questions, and explore the implications in more detail. While keynote sessions can reach a broader audience, the communication is very much uni-directional. With break-out sessions with a few hundred people, the venue is more intimate and can afford opportunties for information exchange.
The title of this session rolls off the tongue nicely, much like "James and the Giant Peach", "Harold and the Purple Crayon", or "Charlie and the Chocolate Factory".
When people say they are interested in "Cloud Storage", what exactly do they mean. After discussions with hundreds of clients, IBM has worked out a "taxonomy" that identifies four distinct types of storage:
In this session, I presented how IBM SONAS addresses all four of these categories, as well as other IBM storage products that can address specific categories in the taxonomy.
In the evening, the attendees at IBM Edge joined the attendees from Innovate2012 (focused on IBM Rational products) at SeaWorld, with BBQ dinner, rides, Shamu the whale show, and a concert featuring Foreigner!
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of more of the Tuesday afternoon sessions:
IBM CIOs and Storage
Barry Becker, IBM Manager of Global Strategic Outsourcing Enablement for Data Center Services, presented this session on Storage Infrastructure Optimization (SIO).
A bit of context might help. I started my career in DFHSM which moved data from disk to tape to reduce storage costs. Over the years, I wouuld visit clients, analyze their disk and tape environment, and provide a set of recommendations on how to run their operations better. In 2004, this was formalized into week-long "Information Lifecycle Management (ILM) Assessments", and I spent 18 months in the field training a group of folks on how to perform them. The IBM Global Technology Services team have taken a cross-brand approach, expanding this ILM approach to include evaluations of the application workloads and data types. These SIO studies take 3-4 weeks to complete.
Over the next decade, there will only be 50 percent more IT professionals than we have today, so new approaches will be needed for governance and automation to deal with the explosive growth of information.
SIO deals with both the demand and supply of data growth in five specific areas:
Data reclamation, rationalization and planning
Virtualization and tiering
Backup, business continuity and disaster recovery
Storage process and governance
Archive, Retention and Compliance
The process involves gathering data and interview business, financial and technical stakeholders like storage administrators and application owners. The interviews take less than one hour per person.
Over the past two years, the SIO team has uncovered disturbing trends. A big part of the problem is that 70 percent of data stored on disk has not been accessed in the past 90 days, and is unlikely to be accessed at all in the near future, so would probably be better to store on lower cost storage tiers.
Storage Resource Management (SRM) is also a mess, with over 85 percent of clients having serious reporting issues. Even rudimentary "Showback" systems to report back what every individual, group or department were using resulted in significant improvement.
Archive is not universally implemented mostly because retention requirements are often misunderstood. Barry attributed this to lack of collaboration between storage IT personnel, compliance officers, and application owners. A "service catalog" that identifies specific storage and data types can help address many of these concerns.
The results were impressive. Clients that follow SIO recommendations save on average 20 to 25 percent after one year, and 50 percent after three to five years. Implementing storage virtualization averaged 22 percent lower CAPEX costs. Those that implemented a "service catalog" saved on average $1.9 million US dollars. Internally, IBM's own operations have saved $13 million dollars implementing these recommendations over the past three years.
Reshaping Storage for Virtualization and Big Data
The two analysts presenting this topic acknowledged there is no downturn on the demand for storage. To address this, they recommend companies identify storage inefficiencies, develop better forecasting methodologies, implement ILM, and follow vendor management best practices during acquisition and outsourcing.
To deal with new challenges like virtualization and Big Data, companies must decide to keep, replace or supplement their SRM tools, and build a scalable infrastructure.
One suggestion to get upper management to accept new technologies like data deduplication, thin provisioning, and compression is to refer to them as "Green" technologies, as they help reduce energy costs as well. Thin provisioning can help drive up storage utilization to rates as high as you dare, typically 60 to 70 percent is what most people are comfortable with.
A poll of the audience found that top three initiatives for 2012 are to implement data deduplication, 10Gb Ethernet, and Solid-State drives (SSD).
The analysts explained that there are two different types of cloud storage. The first kind is storage "for" the cloud, used for cloud compute instances (aka Virtual Machines), such as Amazon EBS for EC2. The second kind is storage "as" the cloud, storage as a data service, such as Amazon S3, Azure Blob and AT&T Synaptic.
The analysts feel that cloud storage deployments will be mostly private clouds, bursting as needed to public cloud storage. This creates the need for a concept called "Cloud Storage Gateways" that manage this hybrid of some local storage and some remote storage. IBM's SONAS Active Cloud Engine provides long-distance caching in this manner. Other smaller startups include cTera, Nasuni, Panzura, Riverbed, StorSimple, and TwinStrata.
A variation of this are "storage gateways" for backup and archive providers as a staging area for data to be subsequently sent on to the remote location.
New projects like virtualization, Cloud computing and Big Data are giving companies a new opportunity to re-evaluate their strategies for storage, process and governance.
Since Clod Barrera introduced IBM's Smarter Computing initiative during yesterday's keynote session, I took it to the next lower level, with a presentation on how IBM's Storage Strategy aligns with the Smarter Computing approach.
Deduplication -- It's Not Magic, It's Math!
Local IBMer Paul Rizio presented this high-level session on the concepts of data deduplication, and how it is implemented in IBM's N series, TSM and ProtecTIER virtual tape libraries. I first met Paul earlier this year when we were both instructors at Top Gun classes we held in Auckland, New Zealand and Sydney, Australia.
IBM Information Archive for files, email and eDiscovery
This was a reprise of my presentation that I gave last July in Orlando, Florida (see my blog post [IBM Storage University - Day 1]). I explained the differences between backup and archive, the differences between Tivoli Storage Manager and System Storage Archive Manager, and the Information Archive (IA) The Information Archive for files, email and eDiscovery bundle combines IA hardware with content collectors for files and email, eDiscovery analyzer and eDiscovery manager software.
What are Industry Consultants saying about IBM Storage?
Vic Peltz, from our IBM Almaden Research Center, presented this lively presentation on how IT industry analysts gather their information and structure their findings into various models. For many in the audience, this would be their first exposure to concepts like a "Magic Quadrant", "MarketScope" and the various stages of the "Hype Cycle".
IBM SONAS and the Smart Business Storage Cloud
The title of this session just rolls off my tongue, similar to "James and the Giant Peach" or "Harold and the Purple Crayon". I had presented this back in July (see my blog post [IBM Storage University - Cloud Storage]). This time, I had updated the materials to reflect the new SONAS R1.3 release, and the new IBM SmartCloud offerings announced last month.
Of course the big news is that U.S. President Barack Obama is here in Australia, with a stop in Canberra (not far from Melbourne), followed by a stop in Darwin on the north side of this country. This is his first official visit to Australia as president.
Every January, we look back into the past as well as look into the future for trends to watch for the upcoming year. Ray Lucchesi of Silverton Consulting has a great post looking back at the [Top 10 storage technologies over the last decade]. I am glad to see that IBM has been involved with and instrumental in all ten technologies.
Looking into the future, Mark Cox of eChannel has an article [Storage Trends to Watch in 2011], based on his interviews with two fellow IBM executives: Steve Wojtowecz, VP of storage software development, and Clod Barrera, distinguished engineer and CTO for storage. Let's review the four key trends:
Cloud Storage and Cloud Computing
No question: Cloud Computing will be the battleground of the IT industry this decade. I am amused by the latest spate of Microsoft commercials where problems are solved with someone saying "...to the cloud". Riding on the coat tails of this is "Cloud Storage", the ability to store data across an Internet Protocol (IP) network, such as 10GbE Ethernet, in support of Cloud Computing applications. Cloud Storage protocols in the running include NFS, CIFS, iSCSI and FCoE.
Mark writes "..vendors who aren't investing in cloud storage solutions will fall behind the curve."
Economic Downturn forces Innovation
The old British adage applies: "Necessity is the mother of invention." The status quo won't do. In these difficult economic times, IT departments are running on constrained budgets and staff. This forces people to evaluate innovative technologies for storage efficiency like real-time compression and data deduplication to make better use of what they currently have. It also is forcing people to take a "good enough" attitude, instead of paying premium prices for best-of-breed they don't really need and can't really afford.
IT Service Management
Companies are getting away from managing individual pieces of IT kit, and are focusing instead on the delivery of information, from the magnetic surface of disk and tape media, to the eyes and ears of the end users. The deployment mix of private, hybrid and public clouds makes this even more important to measure and manage IT as a set of services that are delivered to the business. IT Service Management software can be the glue, helping companies implement ITIL v3 best practices and management disciplines.
Smarter Data Placement
A recent survey by "The Info Pro" analysts indicates that "managing storage growth" is considered more critical than "managing storage costs" or "managing storage complexity".
This tells me that companies are willing to spend a bit extra to deploy a tiered information infrastructure if it will help them manage storage growth, which typically ranges around 40 to 60 percent per year. While I have discussed the concept of "Information Lifecycle Management" (ILM), for the past four years on this blog, I am glad to see it has gone mainstream, helped in part with automated storage tiering features like IBM System Storage Easy Tier feature on the IBM DS8000, SAN Volume Controller and Storwize V7000 disk systems. Not all data is created equal, so the smart placement of data, based on the business value of the information contained, makes a lot of sense.
These trends are influencing what solutions the various different vendors will offer, and will influence what companies purchase and deploy.