Continuing my coverage of the Data Center 2010 conference, Tuesday morning I attended several sessions. The first was a serious IT discussion with Mazen Rawashdeh, Technology Executive from eBay, and the second was a lighthearted review of the benefits from Cloud Computing from humorist Dave Barry, and the third focused on re-architecting backup strategies.
- eBay – How One Fast Growing Company is Solving its Infrastructure and Data Center Challenges
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin
So far, this has been the best session I have attended. eBay operates in 32 countries in seven languages, helping 90 million users to buy or sell 245 million items in 50,000 categories. Let's start with some statistics of the volume of traffic that eBay handles:
- $2000 traded every second
- cell phone sold every six seconds
- pair of shoes sold every nine seconds
- a major appliance sold every minute
- 93 billion database actions every day
- 50 TB of daily ingested daily
- code changes to the eBay application are rolled in every day
In 2007, eBay discovered a disturbing trend, that infrastructure costs matched linear growth to business listing volume, which was an unsustainable model. Mazen Rawashdeh, eBay Marketplace Technology Operations, presented their strategy to break free from this problem. They want to double the number of listings without doubling their costs. They are 2 years into their 4 year plan:
- Switched from expensive 12U high servers consuming 3 Kilowatts over to open source software on commodity 1-2U server hardware. Mazen owns all the costs from cement floor up to the web server.
- Replaced team-optimized key performance indicators (KPI) with a common KPI. The server team focused on transactions per minute. The storage team was focused on utilization. The network team was focused on MB/sec bandwidth. The problem is that changes to optimize one might have negative impact to other teams. The new KPI was "Watts per listing" that allowed all teams to focus on a common goal.
- Focused on changing the corporate culture for communicating clear measurable goals so that everyone understands the why and how of this new KPI. You have to spend money to save money in the long run. Consider costs at least 36 months out.
- Changed from purchasing servers and depreciating them over 3 years to a lease model with server replacement tech refresh every 18 months. It is a bad idea to keep IT equipment after full depreciation, as energy savings alone on new equipment easily justifies 18-month replacement.
- Adopted storage tiers. Storage is purchased not leased because it is more difficult to swap out disk arrays. They have 10-40 PB of disk. They do not use traditional backup, but rather use disk replication across distant locations. They are quick to delete or archive data that does not belong on their production systems.
Their results so far? They have reduced the Watts per listing by 70 percent over the past two years. They were able to double their volume with a relatively flat IT budget.
- The Wit and Wisdom of Dave Barry, Humorist and Author
Dave Barry is a humor columnist. For 25 years he was a syndicated columnist whose work appeared in more than 500 newspapers in the United States and abroad, including the [Funny Times] that I subscribe to. In 1988 he won the Pulitzer Prize for Commentary about the election and politics in general. Dave has also written a total of 30 books, of which two of his books were used as the basis for the CBS TV sitcom "Dave's World," in which Harry Anderson played a much taller version of Dave.
I first met Dave about ten years ago at a SHARE conference in Minneapolis, MN. It was good to see him again.
- Backup and Beyond
The analyst covered the "Three C's" of backup: cost, capability and complexity. There are many ways to implement backup, and he predicts that 30 percent of all companies will re-evaluate and re-architect their backup strategy, or at least change their backup software, by 2014 to address these three issues. Another survey indicates that 43 percent of companies are considering backup the primary reason they are investigating public cloud service providers.
The top three primary backup software vendors for the audience were Symantec, IBM, and Commvault. An interactive poll of the audience offered some insight:
There appears to be shift away from using disk to emulate tape (Virtual Tape Library) and instead use direct disk interfaces.
Some of the recommended actions were:
- Exploit backup software features. On average, people keep 11 versions of backup, try cutting this down to four versions. IBM Tivoli Storage Manager allows this to be done via management class policies.
- Implement a separate archive. Once data is archived and backed up, it reduces the backup load of production systems. Any chance to backup semi-static data less frequently will help.
- Switch to capacity-based pricing which will allow more flexibility on server options to run backup software.
- Implement data deduplication and compression, such as with IBM ProtecTIER data deduplication solution.
- Consider a tiered recovery approach, where less critical applications have less backup protection. Many keep 1-2 years of backups, but 90 percent of all recoveries are for backups from the most recent 27 days. Reduce backup retention to 90 days.
- Consider adopting a "Unified Recovery Management" strategy that protects laptops and desktops, remote office and branch offices, mission critical applications, and provide for business continuity and disaster recovery.
- regularly test your recovery to validate your procedures and assumptions of your recoverability.
While the conference is divided into seven major tracks, it quickly becomes obvious that many of these IT datacenter issues overlap, and that approaches and decisions in one area can easily impact other areas.
technorati tags: IBM, eBay, Marzen Rawashdeh, Dave Barry, TSM, Backup, Unified Recovery