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Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
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The marketshare data for external disk systems has been released by IDC for 4Q09. Overall, the market dropped 0.7 percent, comparing 4Q09 versus 4Q08. While EMC was quick to remind everyone that they were able to [maintain their #1 position] in the storage subset of "external disk systems", with the same 23.7 percent marketshare they had back in 4Q08 and revenues that were essentially flat, the real story concerns the shifts in the marketplace for the other major players. IBM grew revenue 9 percent, putting it nearly 5 points of marketshare ahead of HP. HP revenues dropped 7 percent, moving it further behind. Not mentioned in the [IBM Press Release] were NetApp and Dell, neck and neck for fourth place, with NetApp gaining 16.8 percent in revenues, while Dell dropped 13.5 percent. Both NetApp and Dell now have about 8 percent marketshare each. These top five storage vendors represent nearly 70 percent of the marketshare.
Given that HP is IBM's number one competitor, not just in storage but all things IT, this was a major win. Bob Evans from InformationWeek interviews my fifth-line manager, IBM executive Rod Adkins [IBM Claims Hardware Supremacy] where he shares his views and opinions about HP, Oracle-Sun, Cisco and Dell.
I'll add my two cents on what's going on:
Shift in Servers causes Shift in Storage
Hundreds of customers are moving away from HP and Sun over to IBM servers, and with it, are chosing IBM's storage offerings as well. IBM's rock-solid strategy (which I outlined in my post [Foundations and Flavorings]) has helped explain the different products and how they are positioned. HP's use of Itanium processors, and Sun's aging SPARC line, are both reasons enough to switch to IBM's lastest POWER7 processors, running AIX, IBM i (formerly i5/OS) and Linux operating systems.
Thunder in the Clouds
Some analysts predict that by 2013, one out of five companies won't even have their own IT assets. IBM supports all flavors of private, public and hybrid cloud computing models. IBM has its own strong set of offerings, is also the number one reseller of VMware, and has cloud partnerships with both Google and Amazon. HP and Microsoft have recently formed an alliance, but they have different takes on cloud computing. HP wants to be the "infrastructure" company, but Microsoft wants to focus on its ["three screens and a public cloud"] strategy. Microsoft has decided not to make its Azure Cloud operating system available for private cloud deployments. By contrast, IBM can start you with a private cloud, then help you transition to a hybrid cloud, and finally to a public cloud.
In the latest eX5 announcement, IBM's x86-based servers can run 78 percent more virtual machines per VMware license dollar. This will give IBM an advantage as HP shifts from Itanium to an all x86-based server line.
Network Attached Storage
There seems to be a shift away from FC and iSCSI towards NAS and FCoE storage networking protocols. This bodes bad for HP's acquisition of LeftHand, and Dell's acquisition of EqualLogic. IBM's SONAS for large deployments, and N series for smaller deployments, will compete nicely against HP's StorageWorks X9000 system.
Storage on Paper no longer Eco-friendly
HP beats IBM when you include consumer products like printers, which some might consider "Storage on Paper". At IBM, we often joke that 96 percent of HP's profits come from over-priced ink cartridges. With the latest focus on the environment, people are printing less. I have been printing less myself, setting my default printer to generate a PDF file instead. There are several tools available for this, including [CutePDF] and [BullZip]. As IBM employees switch from Microsoft Office to IBM's [Lotus Symphony], it has built-in "export-to-PDF" capability as well. People are also going to their local OfficeMax or CartridgeWorld to get their cartridges refilled, rather than purchase new ones. That has to be hurting HP's bottom line.
Don't Forget About Storage Management
The leading storage management suites today are IBM's Tivoli Storage Productivity Center and EMC's Control Center. HP's Storage Essentials doesn't quite beat either of these, and management software is growing in importance to more and more customers.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of more of the Tuesday afternoon sessions:
IBM CIOs and Storage
Barry Becker, IBM Manager of Global Strategic Outsourcing Enablement for Data Center Services, presented this session on Storage Infrastructure Optimization (SIO).
A bit of context might help. I started my career in DFHSM which moved data from disk to tape to reduce storage costs. Over the years, I wouuld visit clients, analyze their disk and tape environment, and provide a set of recommendations on how to run their operations better. In 2004, this was formalized into week-long "Information Lifecycle Management (ILM) Assessments", and I spent 18 months in the field training a group of folks on how to perform them. The IBM Global Technology Services team have taken a cross-brand approach, expanding this ILM approach to include evaluations of the application workloads and data types. These SIO studies take 3-4 weeks to complete.
Over the next decade, there will only be 50 percent more IT professionals than we have today, so new approaches will be needed for governance and automation to deal with the explosive growth of information.
SIO deals with both the demand and supply of data growth in five specific areas:
Data reclamation, rationalization and planning
Virtualization and tiering
Backup, business continuity and disaster recovery
Storage process and governance
Archive, Retention and Compliance
The process involves gathering data and interview business, financial and technical stakeholders like storage administrators and application owners. The interviews take less than one hour per person.
Over the past two years, the SIO team has uncovered disturbing trends. A big part of the problem is that 70 percent of data stored on disk has not been accessed in the past 90 days, and is unlikely to be accessed at all in the near future, so would probably be better to store on lower cost storage tiers.
Storage Resource Management (SRM) is also a mess, with over 85 percent of clients having serious reporting issues. Even rudimentary "Showback" systems to report back what every individual, group or department were using resulted in significant improvement.
Archive is not universally implemented mostly because retention requirements are often misunderstood. Barry attributed this to lack of collaboration between storage IT personnel, compliance officers, and application owners. A "service catalog" that identifies specific storage and data types can help address many of these concerns.
The results were impressive. Clients that follow SIO recommendations save on average 20 to 25 percent after one year, and 50 percent after three to five years. Implementing storage virtualization averaged 22 percent lower CAPEX costs. Those that implemented a "service catalog" saved on average $1.9 million US dollars. Internally, IBM's own operations have saved $13 million dollars implementing these recommendations over the past three years.
Reshaping Storage for Virtualization and Big Data
The two analysts presenting this topic acknowledged there is no downturn on the demand for storage. To address this, they recommend companies identify storage inefficiencies, develop better forecasting methodologies, implement ILM, and follow vendor management best practices during acquisition and outsourcing.
To deal with new challenges like virtualization and Big Data, companies must decide to keep, replace or supplement their SRM tools, and build a scalable infrastructure.
One suggestion to get upper management to accept new technologies like data deduplication, thin provisioning, and compression is to refer to them as "Green" technologies, as they help reduce energy costs as well. Thin provisioning can help drive up storage utilization to rates as high as you dare, typically 60 to 70 percent is what most people are comfortable with.
A poll of the audience found that top three initiatives for 2012 are to implement data deduplication, 10Gb Ethernet, and Solid-State drives (SSD).
The analysts explained that there are two different types of cloud storage. The first kind is storage "for" the cloud, used for cloud compute instances (aka Virtual Machines), such as Amazon EBS for EC2. The second kind is storage "as" the cloud, storage as a data service, such as Amazon S3, Azure Blob and AT&T Synaptic.
The analysts feel that cloud storage deployments will be mostly private clouds, bursting as needed to public cloud storage. This creates the need for a concept called "Cloud Storage Gateways" that manage this hybrid of some local storage and some remote storage. IBM's SONAS Active Cloud Engine provides long-distance caching in this manner. Other smaller startups include cTera, Nasuni, Panzura, Riverbed, StorSimple, and TwinStrata.
A variation of this are "storage gateways" for backup and archive providers as a staging area for data to be subsequently sent on to the remote location.
New projects like virtualization, Cloud computing and Big Data are giving companies a new opportunity to re-evaluate their strategies for storage, process and governance.
While clients and IBM executives were in meetings today, in and around the Scottsdale Fairmont resort here in Scottsdale, Arizona, I helped to set up the "Solutions Showcase". There were three stations:
David Ayd and I manned this one, covering storage and server systems. From left to right: a fully-populated 15-module XIV storage system, my laptop running the XIV GUI; two-socket 16-core POWER p770 server, a solid-state drive, PS702 POWER blade, my book Inside System Storage: Volume I, HX5 x86 blade, and four-socket 16-core x3850 M3 server with MAX5 memory extension; David's laptop with various POWER and System x presentations, and our Kaon V-Osk interactive plasma screen display.
Eric Kern manned the Smarter Clouds station. He had live guest images on the IBM Developer and Test cloud, which one the "Best of Interop" award up in Las Vegas this week. I covered IBM's cloud offering in my post [Three Things To Do on the IBM Cloud].
Smarter Data Centers
Ken Schneebeli manned the "Smarter Data Centers" station. He directed people out to the parking lot to see Brian Canney and the Portable Modular Data Center (PMDC). The one here is 8.5 feet by 8.5 feet by 40 feet in size and can be configured and deployed in 12-14 weeks to any location. We can fit any mix of IBM and non-IBM equipment, provided it meets physical dimensions. Want a DS8700 disk system? The PMDC can hold up to 3-frame configurations of the DS8700. Want an eclectic mix of Sun, HP and Dell servers with HDS and EMC disk in your PMDC? IBM can do that too.
After we finished setup, we joined the clients at the "Welcome Reception" on the Lagoon Lawn. The weather was quite pleasant.
Special thanks to Jasdeep Purdhani, Lisa Gates, and Kelly Olson for their help organizing this event.
This week, Tuesday, Wednesday and Thursday, I am at the IBM Dynamic Infrastructure Executive Summit at the beautiful Fairmont Resort in Scottsdale, Arizona. This is a mix of indoor and outdoor meetings, one-on-ones with IBM executives, and main-tent sessions.
The Solutions Showcase will cover the following:
As the bar for performance gets higher and the need to manage, store and analyze massive amounts of information escalates, systems must scale to meet the needs of the business. The latest server and storage technology innovations including: POWER7, eX5, XIV, ProtecTIER, SONAS, and System z Solution Editions.
Smarter Data Centers
Today’s data centers are under extreme power and cooling pressures and space constraints. How can you get more out of your existing facility, while planning for future requirements? IBM energy efficiency consultants will tell you how you can reduce both CAPEX and OPEX costs and plan for future growth with consolidation and virtualization, energy efficient (energy star) equipment and modular data center solutions. Be sure to check out the IBM Portable Modular Data Center (PMDC) that fits in a standard shipping crate!
IBM’s Cloud Computing solutions provide you with flexible, dynamic, secure and cost-efficient delivery choices from pay-per-use (by the hour, week or year) at IBM cloud centers around the world, conditioning your infrastructure to build your own private cloud or out-of-the box cloud solutions that are quick and easy to deploy. Which workloads are the best fit for cloud computing? How do you decide which cloud computing is right for your organization? Cloud experts will talk about the options, give you recommendations based on your business objectives and help you get started.
This week, IBM launched the new [IBM Expert Network] that provides presentation materials from subject matter experts. I am honored to be one of the 20-plus experts selected for PRO accounts on SlideShare.Net to help seed this with initial materials.
I have a bit of behind-the-scenes history to share on this. Back in 2008, I first discovered SlideShare.net as an excellent resource to get ideas for presentations. Much like YouTube is for videos and FlickR is for photos, SlideShare.Net is for presentations. In my June 2008 post, [Summer Jobs and the Singularity], I embedded someone's presentation from SlideShare.
This latter one got me in a bit of trouble internally. Neither presentation had anything secret or controversial, so I didn't see the issue. Several other bloggers had asked how I got "permission" to use an external Software-as-a-Service (SaaS) like SlideShare.net for my blog. I never asked for permission! I explained that since IBM's internal Lotus Connections software we use for blogging did not have a feature to embed PowerPoint (PPT) or Open Document Format (ODP) presentations, I chose an external service instead. Yes, I guess I could have converted each page to a JPG or PNG graphic instead, or I could have put the PDF on an FTP download area of the "Files" feature of Lotus Connections, but I chose SlideShare.net instead.
The result? IBM communications decided to make an official list, it's actually three lists. A "white list" of services that we are allowed to use, a "grey list" of services under evaluation or negotiation, and a "black list" of services we are not allowed to use, and sadly Slideshare.Net was on the black list. I protested, argued that unless IBM offered something to replace it, to re-evaluate this external service. I got it back on the "grey list" and now, this week, it is officially on the "white list".
Of course, this probably involved negotiation on EULA terms and conditions, but I am not a lawyer and have no idea what went on behind closed doors to make this happen. I am just glad it did.
Wrapping up my week's coverage of the IBM Pulse 2011 conference, I have had several people ask me to explain IBM's latest initiative, Smarter Computing, which IBM launched this week at this conference. Having led the IT industry through the Centralized Computing era and the Distributed Computing era, IBM is now well-positioned to help companies, governments and non-profit organizations to enter the new Smarter Computing era, focused on insight and discovery.
Thousands of IT professionals
Effiicent, but only the largest companies and governments had them
Millions of office workers
Personal computers (PC)
Innovative, extending the reach to small and medium-sized businesses, but resulted in server sprawl and increased TCO
Billions of people
Smart phones and other handheld devices
Efficient and Innovative, combining the best of centralized and distributed computing
1952 to 1980
1981 to 2010
2011 and beyond
To help clients with this transition, IBM's Smarter Computing initiative has three main components. This is a corporate-wide strategy, with systems, software and services all working together to realize results.
The first component is Big Data. This combines three different sources of data:
Traditional structured data in OLTP databases and OLAP data warehouses, using data management solutions like DB2 and IBM Netezza.
Unstructured data, including text documents, images, audio, and video, processed with massive parallelism using IBM BigInsights and Apache Hadoop.
Real-Time Analytics Processing (RTAP) of incoming data, including video surveillance, social media, RFID chips, smart meters, and traffic control systems, processed with IBM InfoSphere Streams
Of course, Big Data will bring new opportunities on the storage front, which I will save for a future post!
Rather than general purpose IT equipment, we have now the scale and scope to specialize with systems optimized for particular workloads, the second component of the Smarter Computing initiative. Of course, IBM has been delivering integrated stacks of systems, software and services for decades now, but it is important to remind people of this, as IBM now has a spate of competitors all trying to follow IBM's lead in this arena.
As with Big Data, the focus on Optimized Systems has impacted IBM's strategy on storage as well. I'll save that discussion for a future post as well!
I am glad that nearly all of the storage vendors have standardized to a common definition for Cloud, the third component of Smarter Computing, which shows that this concept has matured:
Cloud computing is a pay-per-use model for enabling network access to a pool of computing resources that can be provisioned and released rapidly with minimal management effort or service provider interaction. -- U.S. National Institute of Standards and Technology [nist.gov]
Of course, Cloud is just an evolution of IBM's Service Bureau business of the 1960s and 1970s, renting out time-sharing on mainframe systems, Grid Computing of the 1980s, and Application Service Providers that popped up in the 1990s. While the [butchers, bakers and candlestick makers] that IBM competes against might focus their efforts on just private cloud or just public cloud, IBM recognizes the reality is that different clients will need different solutions. Rather than rip-and-replace, IBM will help clients transition to cloud via inclusive solutions that adopt a hybrid approach:
Traditional enterprise with private cloud deployments, using solutions like IBM CloudBurst, SONAS and Information Archive
Traditional enterprise with public cloud services to handle seasonable peaks, providing offsite resiliency, and solutions for a mobile workforce
Hybrid clouds that blend private and public cloud services, to handle seasonal peak workloads, remote and branch offices
IBM's emphasis on IT Infrastructure Library (ITIL), Tivoli and Maximo products will play well in this space to provide integrated service management across traditional and cloud deployments. This is why IBM decided to launch Smarter Computing initiative at Pulse 2011 conference, the industry's premiere conference on intergrated service management.
The IBM Watson that competed on Jeopardy! is an excellent example of all three components of Smarter Computing at work.
IBM Watson was able to respond to Jeopardy! clues within three seconds, processing a combination of database searches with DB2 and text-mining analytics of unstructured data with IBM BigInsights.
IBM Watson combined servers, software and storage into an integrated supercomputer that was optimized for one particular workload: playing Jeopardy!
IBM Watson used many technologies prevalent in private and public cloud computing systems, storing its data on a modified version of SONAS for storage, using xCat administration tools, networking across 10GbE Ethernet, and massive parallel processing through lots of PowerVM guest images.
They say "Great Minds think alike" and that imitation is "the sincerest form of flattery." Both of these quotes came to mind when I read fellow blogger Chuck Hollis' (EMC) excellent April 7th blog post [The 10 Big Ideas That Are Shaping IT Infrastructure Today]. Not surprisingly, some of his thoughts are similar to those I had presented two weeks ago in my March 22nd post [Cloud Computing for Accountants]. Here are two charts that caught my eye:
On page 13 of my deck, I had an old black and white photo of telephone operators, as part of a section on the history of selecting "cloud" as the iconic graphic to represent all networks. Chuck has this same graphic on his chart titled "#1 The Industrialization of IT Infrastructure".
Looks like Chuck and I use the same "stock photo" search facility!
On page 45 on my deck, I had a list of major "arms dealers" that deliver the hardware and software components needed to build Cloud Computing. Chuck has a similar chart, titled "#2 The Consolidation of the IT Industry", but with some interesting differences.
Let's look at some of the key differences:
The left-to-right order is slightly different. I chose a 1-2-4-2-1 symmetrical pattern purely on aesthetic reasons. My presentation was to a bunch of accountants, and so I was trying not to make it sound like an "Infomercial" for IBM products and offerings. My sequence is roughly chronological, in that Oracle announced its intention to acquire Sun, then Cisco, VMware and EMC announced their VCE coalition, followed closely by Cisco, VMware and NetApp announcing they work together well also, followed by [HP extended alliance with Microsoft] on Jan 13, 2010. As the IT marketplace is maturing, more and more customers are looking for an IBM-like one-stop shopping experience, and certainly various "mini-mall" alliances have formed to try to compete in this space.
I had HP and Microsoft in the same column, referring only to the above-mentioned January announcement. HP is all about private cloud hardware infrastructures, but Microsoft is all about "three screens and the public cloud", so not sure how well this alliance will work out from a Cloud Computing perspective. This was not to imply that the other stacks don't work well with Microsoft software. They all do. Perhaps to avoid that controversy, Chuck chose to highlight HP's acquisition of EDS services instead.
I used the vendor logos in their actual colors. Notice that the colors black, blue and red occur most often. These happen to be the three most popular ballpoint pen ink colors found on the very same paper documents these computer companies are trying to eliminate. Paper-less office, anyone? Chuck chose instead to colorize each stack with his own color scheme. While blue for IBM and orange for Sun Microsystems make some sense, it is not clear if he chose green for Cisco/VMware/EMC for any particular reason. Perhaps he was trying to subtly imply that the VCE stack is more energy efficient? Or maybe the green refers to money to indicate that the VCE stack is the most expensive? Either way, I would pit IBM's server/storage/software stack up against anything of comparable price from these other stacks in any energy efficiency bake-off.
What about the Cisco/VMware/NetApp combination? All three got together to assure customers this was a viable combination. IBM is the number one reseller of VMware, and VMware runs great with IBM's N series NAS storage, so I do not dispute Cisco's motivation here. It makes sense for Cisco to two-time EMC in this manner. Why should Cisco limit itself to a single storage supplier? Et tu VMware? Having VMware chose NetApp over its parent company EMC was a bit of a shock. No surprise that Chuck left NetApp out of his chart.
No love for Dell? I give Dell credit for their work with Virtual Desktop Images (VDI), and for embracing Ubuntu Linux for their servers. Dell's acquisitions of EqualLogic iSCSI-based disk systems and Perot Systems for services are also worth noting. Dell used to resell some of EMC's gear, but perhaps that relationship continues to fade away, as I [predicted back in 2007]. Chuck's decision to leave Dell off his chart speaks volumes to where this relationship stands, and where it is going.
Perhaps we are all in just one big ["echo chamber"], as we are all coming up with similar observations, talking to similar customers, and reviewing similar market analyst reports. I am glad, at least this time, that Chuck and I for the most part agree where the marketplace is going. We live in interesting times!
It seems everyone is talking about stacks, appliances and clouds.
On StorageBod, fellow blogger Martin Glassborow has a post titled [Pancakes!] He feels that everyone from Hitachi to Oracle is turning into the IT equivalent of the International House of Pancakes [IHOP] offering integrated stacks of software, servers and storage.
Cisco introduced its "Unified Computing System" about a year ago, [reinventing the datacenter with an all-Ethernet approach]. Cisco does not offer its own hypervisor software nor storage, so there are two choices. First, Cisco has entered a joint venture, called Acadia, with VMware and EMC, to form the Virtual Computing Environment (VCE) coalition. The resulting stack was named Vblock, which one blogger had hyphenated as Vb-lock to raise awareness to the proprietary vendor lock-in nature of this stack. Second, Cisco, VMware and NetApp had a similar set of [Barney press releases] to announce a viable storage alternative to those not married to EMC.
"Only when it makes sense. Oracle/Sun has the better argument: when you know exactly what you want from your database, we’ll sell you an integrated appliance that will do exactly that. And it’s fine if you roll your own.
But those are industry-wide issues. There are UCS/VCE specific issue as well:
Cost. All the integration work among 3 different companies costs money. They aren’t replacing existing costs – they are adding costs. Without, in theory, charging more.
Lock-in. UCS/Vblock is, effectively, a mainframe with a network backplane.
Barriers to entry. Are there any? Cisco flagged hypervisor bypass and large memory support as unique value-add – and neither seems any more than a medium-term advantage.
BOT? Build, Operate, Transfer. In theory Vblocks are easier and faster to install and manage. But customers are asking that Acadia BOT their new Vblocks. The customer benefit over current integrator practice? Lower BOT costs? Or?
Price. The 3 most expensive IT vendors banding together?
Longevity. Industry “partnerships” don’t have a good record of long-term success. Each of these companies has its own competitive stresses and financial imperatives, and while the stars may be aligned today, where will they be in 3 years? Unless Cisco is piloting an eventual takeover."
Fellow blogger Bob Sutor (IBM) has an excellent post titled
[Appliances and Linux]. Here is an excerpt:
"In your kitchen you have special appliances that, presumably, do individual things well. Your refrigerator keeps things cold, your oven makes them hot, and your blender purees and liquifies them. There is room in a kitchen for each of these. They work individually but when you are making a meal they each have a role to play in creating the whole.
You could go out and buy the metal, glass, wires, electrical gadgets, and so on that you would need to make each appliance but it is is faster, cheaper, and undoubtably safer to buy them already manufactured. For each device you have a choice of providers and you can pay more for additional features and quality.
In the IT world it is far more common to buy the bits and pieces that make up a final solution. That is, you might separately order the hardware components, the operating system, and the applications, and then have someone put them all together for you. If you have an existing configuration you might add more blades or more storage devices.
You don’t have to do this, however, in every situation. Just from a hardware perspective, you can buy a ready-made machine just waiting for the on switch to be flicked and the software installed. Conversely, you might get a pre-made software image with operating system and applications in place, ready to be provisioned to your choice of hardware. We can get even fancier in that the software image might be deployable onto a virtual machine and so be a ready made solution runnable on a cloud.
Thus in the IT world we can talk about hardware-only appliances, software-only appliances (often called virtual software appliances), and complete hardware and software combinations. The last is most comparable to that refrigerator or oven in your kitchen."
If your company was a restaurant, how many employees would you have on hand to produce your own electricity from gas generators, pump your own water from a well, and assemble your own toasters and blenders from wires and motors? I think this is why companies are re-thinking the way they do their own IT.
Rather than business-as-usual, perhaps a mix of pre-configured appliances, consisting of software, server and storage stacked to meet a specific workload, connected to public cloud utility companies, might be the better approach. By 2013, some analysts feel that as many as 20 percent of companies might not even have a traditional IT datacenter anymore.
“By employing techniques like virtualization, automated management, and utility-billing models, IT managers can evolve the internal datacenter into a ‘private cloud’ that offers many of the performance, scalability, and cost-saving benefits associated with public clouds. Microsoft provides the foundation for private clouds with infrastructure solutions to match a range of customer sizes, needs and geographies.
The public cloud:
“Cloud computing is expanding the traditional web-hosting model to a point where enterprises are able to off-load commodity applications to third-party service providers (hosters) and, in the near future, the Microsoft Azure Services Platform. Using Microsoft infrastructure software and Web-based applications, the public cloud allows companies to move applications between private and public clouds.”
Finally, I saw this from fellow blogger, Barry Burke(EMC), aka the Storage Anarchist, titled [a walk through the clouds] which is really a two-part post.
The first part describes a possible future for EMC customers written by EMC employee David Meiri, envisioning a wonderful world with "No more Metas, Hypers, BIN Files...."
The vision is a pleasant one, and not far from reality. While EMC prefers to use the term "private cloud" to refer to both on-premises and off-premises-but-only-your-employees-can-VPN-to-it-and-your-IT-staff-still-manages-it flavors, the overall vision is available today from a variety of Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) providers.
A good analogy for "private cloud" might be a corporate "intranet" that is accessible only within the company's firewall. This allowed internal websites where information to be disseminated to employees could be posted, using standard HTML and standard web browsers that are already deployed on most PCs and workstations. Web pages running on an intranet can easily be moved to an external-facing website without too much rework or trouble.
The second part has Barry claiming that EMC has made progress towards a "Virtual Storage Server" that might be announced at next month's EMC World conference.
When people hear "Storage Virtualization" most immediately think of the two market leaders, IBM SAN Volume Controller and Hitachi Data Systems (HDS) Universal Storage Platform (USP) products. Those with a tape bent might throw in IBM's TS7000 virtual tape libraries or Oracle/Sun's Virtual Storage Manager (VSM). And those focused on software-only solutions might recall Symantec's Veritas Volume Manager (VxVM), DataCore's SANsymphony, or FalconStor's IPStor products.
But what about EMC's failed attempt at storage virtualization, the Invista? After five years of failing to deliver value, EMC has so far only publicised ONE customer reference account, and I estimate that perhaps only a few dozen actual customers are still running on this platform. Compare that to IBM selling tens of thousands of SAN Volume Controllers, and HDS selling thousands of their various USP-V and USP-VM products, and you quickly realize that EMC has a lot of catching up to do. EMC's first delivered Invista about 18 months after IBM SAN Volume Controller, similar to their introduction of Atmos being 18 months after our Scale-Out File Services (SoFS) and their latest CLARiiON-based V-Max coming out 18 months after IBM's XIV storage system.
So what will EMC's Invista follow-on "Virtual Storage Server" product look like? No idea. It might be another five years before you actually hear about a customer using it. But why wait for EMC to get their act together?
IBM offers solutions TODAY that can make life as easy as envisioned here. IBM offers integrated systems sold as ready-to-use appliances, customized "stacks" that can be built to handle particular workloads, residing on-premises or hosted at an IBM facility, and public cloud "as-a-service" offerings on the IBM Cloud.
Of course, EMC isn't the first, and won't be the last, vendor to [hear the sirens] of Cloud Computing and crash their ships on rocky shores. Just because you manufacture hardware or write software does not guarantee your success as a Cloud service provider.
(FTC disclaimer: I work for IBM. IBM is a successful public cloud service provider, as well as offering products that can be used to deploy a private, hybrid or community cloud, and provides technology to other cloud service proviers.)
An amusing excerpt from Steve Duplessie's post:
"Side Note: There is no such thing as a private cloud. A private cloud is called IT. We don’t need more terms for the same stuff."
I have to agree that when vendors like EMC say "Journey to the Private Cloud", skeptics hear "How to keep your IT administrator job by sticking with a traditional IT approach". Butchers, bakers, candlestick makers and the specialty shop "arms dealers" of Cloud Computing IT equipment may not want to see their market shrink down to a dozen or so service providers, and drum up the fear that "Public Cloud" deployments will "disintermediate" the IT staff.
But does that mean the use of term "Private Cloud" should be discontinued? The US National Institute of Standards and Technology [NIST] offers their cloud model composed of five essential characteristics, three service models, and four deployment models. Here's an excerpt:
Broad network access
Cloud Software as a Service (SaaS)
Cloud Platform as a Service (PaaS)
Cloud Infrastructure as a Service (IaaS)
Like traditional IT, a private cloud infrastructure is operated solely for an organization, so I can see how many might consider the term unnecessary. However, unlike traditional IT, a private cloud may be managed by the organization or a third party and may exist on premise or off premise.
How many traditional IT departments meet the five essential characteristics above? Instead of "on-demand self-service", many IT departments have complicated and lengthy procurement and change control procedures. A few might have "measured service" with a charge-back scheme, and a few others prefer to use a "show-back" aproach instead, showing end users or managers how much IT resources are being consumed without assigning a monetary figure or other penalty. Rapid elasticity? Giving any resource you asked for back can be just as painful because re-purposing that equipment follows the same complicated and lengthy change control procedures.
Just like the term "intranet" refers to a private network that employs Internet standards and technologies, I feel the term "private cloud" is useful, representing an infrastructure that meets the above criteria, employing Public Cloud standards and technologies, that can distinguish itself from traditional IT in key ways that provide business value.
What I do hope "vaporizes" is all the hype, and all the misuse of the Cloud terminology out there.
Every January, we look back into the past as well as look into the future for trends to watch for the upcoming year. Ray Lucchesi of Silverton Consulting has a great post looking back at the [Top 10 storage technologies over the last decade]. I am glad to see that IBM has been involved with and instrumental in all ten technologies.
Looking into the future, Mark Cox of eChannel has an article [Storage Trends to Watch in 2011], based on his interviews with two fellow IBM executives: Steve Wojtowecz, VP of storage software development, and Clod Barrera, distinguished engineer and CTO for storage. Let's review the four key trends:
Cloud Storage and Cloud Computing
No question: Cloud Computing will be the battleground of the IT industry this decade. I am amused by the latest spate of Microsoft commercials where problems are solved with someone saying "...to the cloud". Riding on the coat tails of this is "Cloud Storage", the ability to store data across an Internet Protocol (IP) network, such as 10GbE Ethernet, in support of Cloud Computing applications. Cloud Storage protocols in the running include NFS, CIFS, iSCSI and FCoE.
Mark writes "..vendors who aren't investing in cloud storage solutions will fall behind the curve."
Economic Downturn forces Innovation
The old British adage applies: "Necessity is the mother of invention." The status quo won't do. In these difficult economic times, IT departments are running on constrained budgets and staff. This forces people to evaluate innovative technologies for storage efficiency like real-time compression and data deduplication to make better use of what they currently have. It also is forcing people to take a "good enough" attitude, instead of paying premium prices for best-of-breed they don't really need and can't really afford.
IT Service Management
Companies are getting away from managing individual pieces of IT kit, and are focusing instead on the delivery of information, from the magnetic surface of disk and tape media, to the eyes and ears of the end users. The deployment mix of private, hybrid and public clouds makes this even more important to measure and manage IT as a set of services that are delivered to the business. IT Service Management software can be the glue, helping companies implement ITIL v3 best practices and management disciplines.
Smarter Data Placement
A recent survey by "The Info Pro" analysts indicates that "managing storage growth" is considered more critical than "managing storage costs" or "managing storage complexity".
This tells me that companies are willing to spend a bit extra to deploy a tiered information infrastructure if it will help them manage storage growth, which typically ranges around 40 to 60 percent per year. While I have discussed the concept of "Information Lifecycle Management" (ILM), for the past four years on this blog, I am glad to see it has gone mainstream, helped in part with automated storage tiering features like IBM System Storage Easy Tier feature on the IBM DS8000, SAN Volume Controller and Storwize V7000 disk systems. Not all data is created equal, so the smart placement of data, based on the business value of the information contained, makes a lot of sense.
These trends are influencing what solutions the various different vendors will offer, and will influence what companies purchase and deploy.
This week I was aboard the Queen Mary in Long Beach, California! This was a business event organized by [Key Info Systems], a valued IBM Business Partner. Key Info resells IBM servers, storage and switches.
The Queen Mary retired in 1967, and has been converted into a hotel and events venue. The locals just parked their car and walked on board, but I got to stay Tuesday through Thursday in one of the cabins. It was long and narrow, with round windows! There were four dials for the bathtub: Cold Salt, Hot Fresh, Cold Fresh, and Hot Salt.
Stepping on the boat was like walking back in time through history! If you decide to go see it, check out the [Art Deco bar at the front of the Promenade deck. The ship is still in the water, but is permanently docked. It is sectioned off to prevent the ocean waves from affecting it, so we did not have the nauseous moving back and forth normally associated with cruise ships.
(It is with a bit of irony that we are on the Queen Mary just days after the tragedy of the [Costa Concordia], the largest Italian cruise ship that ran aground near Isola de Giglio. The captain will have to explain how he [fell into a lifeboat] before he had a chance to wait for everyone else to get safely off the shipwreck. He was certainly no [Captain Sulley]! I am thankful that most of the 4,200 people survived the incident.)
Lief Morin, Founder and Chief Executive for Key Info Systems, kicked off the meeting with highlights of 2011 successes. I have known Lief for years, as Key Info comes to the Tucson EBC on a frequent basis. This event was designed to give his sellers an update of what is the latest for each product line, and what to look forward to in the next 12-18 months.
The next speaker was from Vision Solutions that provides High Availability solutions for IBM i on Power Systems. In 2010, their company nearly doubled in size with the acquisition of Double-Take, which provides data replication for x86 servers running Windows, Linux, VMware, Hyper-V and other hypervisors. The capabilities of Double-Take sounded similar to what IBM offers with [Tivoli Storage Manager FastBack] and [Tivoli Storage Manager for Virtual Environments].
Dinner at Sir Winston's
Rather than take the "Ghosts and Legends" tour, I opted for dinner at the Queen Mary's signature restaurant, Sir Winston's. This is a fancy place, so dress accordingly. If you want the Raspberry soufflé, order it early as it takes 30 minutes to prepare!
[Storwize V7000], including the new Storwize V7000 Unified configuration
Storage is an important part of the Key Info Systems revenue stream, so I was glad to have lots of questions and interactions from the audience.
Murder Mystery Dinner
The acting troupe from [Dinner Detective] put on quite the show for us! With all that is going on in the world, it is good to laugh out loud every now and then.
In other murder mystery dinners I have participated in, each person is assigned a "character" and given a script of what to say and when to say it. This was different, we got to pick our own characters. I chose "Doctor Watson", from the Sherlock Holmes series. Several attendees thought it was a double meaning with [IBM Watson], the computer that figured out the clues on Jeopardy! television game show, and has since been [put to work at Wellpoint] to help out the Healthcare industry.
After the "murder" happened, two actors portraying policemen selected members of the audience to answer questions. We didn't get a script of what to say, so everyone had to "ad lib". I was singled out as a suspect, and had fun playing along in character. One of the attendees afterwards said he was impressed that I was able to fabricate such amusing and elaborate responses to their personal and embarassing questions. As a public speaker for IBM, I have had a lot of practice thinking quickly on my feet.
Fibre Channel and Ethernet Switches
The next two speakers gave us an update on Fibre Channel and Ethernet switches, and their thoughts on the inevitability of Fibre Channel over Ethernet (FCoE). One of the exciting new developments is the [Brocade Network Subscription] which creates a flexible pay-per-use Ethernet port rental model for customers. This is especially timely given the Financial Accounting Standards Board proposed [FASB Change 13] that affects operating leases in the balance sheet.
With the Brocade Network Subscription, you pay monthly for the ports you are using. Need more ports, Brocade will install the added gear. Use fewer ports, Brocade will take the equipment back. There is no term endpoint or residual value like tradtional leasing, so when you are done using the equipment, give it back any time. This is ideal for companies that may need to have a lot of Ethernet ports for the next 2-3 years, but then plan to taper down, and don't want to get stuck with a long-term commitment or capital depreciation.
The last speaker was from VMware. IBM is the #1 reseller of VMware, and VMware commands an impressive 81 percent marketshare in the x86 virtualization space. The speaker presented VMware's strategy going forward, which aligns well with IBM's own strategy, to help companies Cloud-enable their existing IT infrastructures, in preparation for eventual moves to Hybrid or Public cloud deployments.
Special thanks to Lief Morin for sponsoring this event, Raquel Hernandez from IBM for coordinating my travel, and Pete, Christina and Kendrell from Key Info Systems for organizing the activities!
My how time flies. This week marks my 24th anniversary working here at IBM. This would have escaped me completely, had I not gotten an email reminding me that it was time to get a new laptop. IBM manages these on a four-year depreciation schedule, and I received my current laptop back in June 2006, on my 20th anniversary.
When I first started at IBM, I was a developer on DFHSM for the MVS operating system, now called DFSMShsm on the z/OS operating system. We all had 3270 [dumb terminals], large cathode ray tubes affectionately known as "green screens", and all of our files were stored centrally on the mainframe. When Personal Computers (PC) were first deployed, I was assigned the job of deciding who got them when. We were getting 120 machines, in five batches of 24 systems each, spaced out over the next two years. I was assigned the job of recommending who should get a PC during the first batch, the second batch, and so on. I was concerned that everyone would want to be part of the first batch, so I put out a survey, asking questions on how familiar they were with personal computers, whether they owned one at home, were familiar with DOS or OS/2, and so on.
It was actually my last question that helped make the decision process easy:
How soon do you want a Personal Computer to replace your existing 3270 terminal?
As late as possible
I had five options, and roughly 24 respondents checked each one, making my job extremely easy. Ironically, once the early adopters of the first batch discovered that these PC could be used for more than just 3270 terminal emulation, many of the others wanted theirs sooner.
Back then, IBM employees resented any form of change. Many took their new PC, configured it to be a full-screen 3270 emulation screen, and continued to work much as they had before. My mentor, Jerry Pence, would print out his mails, and file the printed emails into hanging file folders in his desk credenza. He did not trust saving them on the mainframe, so he was certainly not going to trust storing them on his new PC. One employee used his PC as a door stop, claiming he will continue to use his 3270 terminal until they take it away from him.
Moving forward to 2006, I was one of the first in my building to get a ThinkPad T60. It was so new that many of the accessories were not yet available. It had Windows XP on a single-core 32-bit processor, 1GB RAM, and a huge 80GB disk drive. The built-in 1GbE Ethernet went unused for a while, as we had 16 Mbps Token Ring network.
I was the marketing strategist for IBM System Storage back then, and needed all this excess power and capacity to handle all my graphic-intense applications, like GIMP and Second Life.
Over the past four years, I made a few slight improvements. I partitioned the hard drive to dual-boot between Windows and Linux, and created a separate partition for my data that could be accessed from either OS. I increased the memory to 2GB and replaced the disk with a drive holding 120GB capacity.
A few years ago, IBM surprised us by deciding to support Windows, Linux and Mac OS computers. But actually it made a lot of sense. IBM's world-renown global services manages the help-desk support of over 500 other companies in addition to the 400,000 employees within IBM, so they already had to know how to handle these other operating systems. Now we can choose whichever we feel makes us more productive. Happy employees are more productive, of course. IBM's vision is that almost everything you need to do would be supported on all three OS platforms:
Access your email, calendar, to-do list and corporate databases via Lotus Notes on either Windows, Linux or Mac OS. Corporate databases store our confidential data centrally, so we don't have to have them on our local systems. We can make local replicas of specific databases for offline access, and these are encrypted on our local hard drive for added protection. Emails can link directly to specific entries in a database, so we don't have huge attachments slowing down email traffic. IBM also offers LotusLive, a public cloud offering for companies to get out of managing their own email Lotus Domino repositories.
Create presentations, documents and spreadsheets on either Windows, Linux or Mac OS. Lotus Symphony is based on open source OpenOffice and is compatible with Microsoft Office. This allows us to open and update directly in Microsoft's PPT, DOC and XLS formats.
Many of the corporate applications have now been converted to be browser-accessible. The Firefox browser is available on Windows, Linux and Mac OS. This is a huge step forward, in my opinion, as we often had to download applications just to do the simplest things like submit our time-sheet or travel expense reimbursement. I manage my blog, Facebook and Twitter all from online web-based applications.
The irony here is that the world is switching back to thin clients, with data stored centrally. The popularity of Web 2.0 helped this along. People are using Google Docs or Microsoft OfficeOnline to eliminate having to store anything locally on their machines. This vision positions IBM employees well for emerging cloud-based offerings.
Sadly, we are not quite completely off Windows. Some of our Lotus Notes databases use Windows-only APIs to access our Siebel databases. I have encountered PowerPoint presentations and Excel spreadsheets that just don't render correctly in Lotus Symphony. And finally, some of our web-based applications work only in Internet Explorer! We use the outdated IE6 corporate-wide, which is enough reason to switch over to Firefox, Chrome or Opera browsers. I have to put special tags on my blog posts to suppress YouTube and other embedded objects that aren't supported on IE6.
So, this leaves me with two options: Get a Mac and run Windows on the side as a guest operating system, or get a ThinkPad to run Windows or Windows/Linux. I've opted for the latter, and put in my order for a ThinkPad 410 with a dual-core 64-bit i5 Intel processor, VT-capable to provide hardware-assistance for virtualization, 4GB of RAM, and a huge 320GB drive. It will come installed with Windows XP as one big C: drive, so it will be up to me to re-partition it into a Windows/Linux dual-boot and/or Windows and Linux running as guest OS machine.
(Full disclosure to make the FTC happy: This is not an endorsement for Microsoft or against Apple products. I have an Apple Mac Mini at home, as well as Windows and Linux machines. IBM and Apple have a business relationship, and IBM manufactures technology inside some of Apple's products. I own shares of Apple stock, I have friends and family that work for Microsoft that occasionally send me Microsoft-logo items, and I work for IBM.)
I have until the end of June to receive my new laptop, re-partition, re-install all my programs, reconfigure all my settings, and transfer over my data so that I can send my old ThinkPad T60 back. IBM will probably refurbish it and send it off to a deserving child in Africa.
If you have an old PC or laptop, please consider donating it to a child, school or charity in your area. To help out a deserving child in Africa or elsewhere, consider contributing to the [One Laptop Per Child] organization.
Webcast: How to Diagnose and Cure What Ails Your Storage Infrastructure
Wednesday, March 23, 2011 at 11:00 AM PDT / 11:00 AM Arizona MST / 2:00 PM EDT
Storage is the most poorly utilized infrastructure element -- and the most costly part of hardware budgets -- in most IT shops today. And it’s getting worse. Storage management typically involves nightmarish mash-up of tools for capacity management, performance management and data protection management unique to each array deployed in heterogeneous fabrics. Server and desktop virtualization seem to have made management issues worse, and coming on the heels of changing workloads and data proliferation is the requirement to add data management to the set of responsibilities shouldered by fewer and fewer storage professionals. Forecast for Storage in 2012: more pain as long delayed storage infrastructure refresh becomes mandatory.
In this webcast, fellow blogger Jon Toigo, CEO of Toigo Partners International, of [DrunkenData] fame, and I will take turns assessing the challenges and suggesting real-world solutions to the many issues that confound storage efficiency in contemporary IT. Integrating real world case studies and technology insights, our storage experts will deliver a must see webcast that sets down a strategy for fixing storage...before it fixes you.
Don't miss this event, unless you like the stress of knowing that your next disaster may be a data disaster.