Two weeks ago, I mentioned in my post [Pulse 2008 - Day 2 Breakout sessions
] thatHenk de Ruiter from ABN Amro bank presented his success storyimplementing Information Lifecycle Management (ILM) across hisvarious data centers. I am no stranger to ABN Amro, having helped "ABN" and "Amro" banks merge their mainframe data in 1991. Henk has agreed to let me share with my readers more ofthis success story here on my blog:
Back in December 2005, Henkand his colleagues had come to visit the IBM Tucson ExecutiveBriefing Center (EBC) to hear about IBM products and services. At the time, I was part of our "STG Lab Services" team that performed ILM assessments at client locations. I explained to ABN Amro that the ILM methodology does not requirean all-IBM solution, and that ILM could even provide benefits with their current mix of storage, software and service providers.The ABN Amro team liked what I had to say, andmy team was commissioned to perform ILM assessments atthree of their data centers:
- Amsterdam (Netherlands)
- Sao Paulo (Brazil)
- Chicago, IL (USA)
Each data center had its own management, its owndecision making, and its own set of issues, so we structuredeach ILM assessment independently. When we presented our results,we showed what each data center could do better with their existing mixed bagof storage, software and service providers, and also showed howmuch better their life would be with IBM storage, software andservices. They agreed to give IBM a chance to prove it, and soa new "Global Storage Study" was launched to take the recommendationsfrom our three ILM studies, and flesh out the details to make aglobally-integrated enterprise work for them. Once completed,it was renamed the "Global Storage Solution" (GSS).
Henk summarized the above with "I am glad to see Tony Pearsonin the audience, who was instrumental to making this all happen."As with many client testimonials, he presented a few charts onwho ABN Amro is today, the 12th largest bank worldwide, 8th largest in Europe. They operate in 53 countries and manage over a trillioneuros in assets.
They have over 20 data centers, with about 7 PB of disk, and over20 PB of tape, both growing at 50 to 70 percent CAGR. About 2/3 of theiroperations are now outsourced to IBM Global Services, the remaining 1/3is non-IBM equipment managed by a different service provider.
ABN Amro deployed IBM TotalStorage Productivity Center, variousIBM System Storage DS family disk systems, SAN Volume Controller (SVC), Tivoli StorageManager (TSM), Tivoli Provisioning Manager (TPM), and several other products. Armed with these products, they performed the following:
- Clean Up. IBM uses the term "rationalization" to relate to the assignment of business value, to avoid confusion with theterm "classification" which many in IT relate to identifyingownership, read and write authorization levels. Often, in theinitial phases of an ILM deployment, a portion of the data isdetermined to be eligible for clean up, either to move to a lower-cost tier or deleted immediately. ABN Amro and IBM set a goal to identifyat least 20 percent of their data for clean up.
- New tiers. Rather than traditional "storage tiers" which are often justTier 1 for Fibre Channel disk and Tier 2 for SATA disk, ABN Amroand IBM came up with seven "information infrastructure tiers" thatincorporate service levels, availability and protection status.They are:
- High-performance, Highly-available disk with Remote replication.
- High-performance, Highly-available disk (no remote replication)
- Mid-performance, high-capacity disk with Remote replication
- Mid-performance, high-capacity disk (no remote replication)
- Non-erasable, Non-rewriteable (NENR) storage employinga blended disk and tape solution.
- Enterprise Virtual Tape Library with remote replicationand back-end physical tape
- Mid-performance physical tape
These tiers are applied equally across their mainframe anddistributed platforms. All of the tiers are priced per "primary GB", so any additional capacity required for replication orpoint-in-time copies, either local or remote, are all folded into the base price.ABN Amro felt a mission-critical applicationon Windows or UNIX deserves the same Tier 1 service level asa mission-critical mainframe application. Exactly!
- Deployed storage virtualization for disk and tape. Thisinvolved the SAN Volume Controller and IBM TS7000 series library.
- Implemented workflow automation. The key product here is IBM Tivoli Provisioning Manager
- Started an investigation for HSM on distributed. This would be policy-based space management to migrate lessfrequently accessed data to the TSM pool for Windows or UNIX data.
While the deployment is not yet complete, ABN Amro feels they have alreadyrecognized business value:
- Reduced cost by identifying data that should be stored on lower tiers
- Simplified management, consolidated across all operating systems (mainframe, UNIX, Windows)
- Increased utilization of existing storage resources
- Reduced manual effort through policy-based automation, which can lead to fewer human errors and faster adaptability to new business opportunities
- Standardized backup and other operational procedures
Henk and the rest of ABN Amro are quite pleased with the progress so far,although recent developments in terms of the takeover of ABN AMRO by aconsortium of banks means that the model is only implemented so far in Europe. Further rollout depends on the storage strategy of the new owners. Nonetheless,I am glad that I was able to work with Henk, Jason, Barbara, Steve, Tom, Dennis, Craig and othersto be part of this from the beginning and be able to see it rollout successfully over the years.
For more about what was presented at Pulse 2008 conference, see the videos of the keynotespeakers at [IBM Pulse - YouTube channel]!
technorati tags: IBM, ABN Amro, Henk de Ruiter, merge, mainframe, Tucson, Executive Briefing Center, EBC, STG, Lab Services, ILM, Amsterdam, Netherlands, Sao Paulo, Brazil, Chicago, Global Storage, study, solution, Productivity Center, DS8000, DS4000, SVC, storage tiers, rationalization, NENR, FC, SATA, Windows, UNIX, TS7000, HSM
IBM is hosting a webcast about storage for SAP Environments. Learn how integrated IBM infrastructure solutions, specifically, customized for your SAP environments, can help lower your business costs, increases productivity in SAP development and test tasks, and improve resource utilization. This will include discussion of archive solutions with WebDAV, ArchiveLink and DR550;IBM Business Intelligence (BI) Accelerator; IBM support for SAP [Adaptive Computing]; and performance benchmark results. The session is intended for SAP and storage administrators, IT directorsand managers.
Here are the details:
The session is targeted to run for 60 minutes.
technorati tags: IBM, SAP, storage, virtualization, webDAV, ArchiveLink, DR550, Adaptive Computing, BI Accelerator, benchmark, performance
I'm glad to be back home in Tucson for a few weeks. All of these conferences kept mefrom reading up with what was going on in the blogosphere.
A few of us at IBM found it odd that EMC would announce their new Geographically Dispersed Disaster Restart (GDDR) the weekBEFORE their "EMC World" conference. Why not announce all of the stuff all at once instead at the conference?Were they worried that the admission that "Maui" software is still many months awaythat much of a negative stigma? The decision probably went something like this:
EMCer #1: GDDR is finally ready, should we announce now, or wait ONE week to make it part of the thingswe announce at EMC World?
EMCer #2: We are not announcing much at EMC World and what people really want us to talk about, Maui, wearen't delivering for a while. Why can't people understand we are company of hardware engineers, not software programmers! So, better not be associated with that quagmire at all.
EMCer #1: Yes, boss, I see your point. We'll announce this week then.
My fellow blogger and intellectual sparring partner, Barry Burke, on his Storage Anarchist blog, posted [are you wasting money on your mainframe dr solution?"] to bringup the GDDR announcement. The key difference is that IBM GDPS works withIBM, EMC and HDS equipment, being the fair-and-balanced folks that IBM clientshave come to expect, but it appears EMC GDDR works only with EMC equipment.Because GDDR does less, it also costs less. I can accept that. You get whatyou pay for. Of course, IBM does have a variety of protection levels, one probably will meet your budget and your business continuity needs.
To correct Barry's misperception, companies that buy IBM mainframe servers do have a choice.They can purchase their operating system from IBM, get their Linux or OpenSolarisfrom someone else like Red Hat or Novell, or build their own OS distribution fromreadily available open source. And unlike other servers that might require at leastone OS partition from the vendor, IBM mainframes can run 100 percent Linux.GDPS supports a mix of OS data. z/OS and Linux data can all be managed by GDPS.Companies that own mainframes know this. I can forgive the misperception from Barry,as EMC is focused on distributed servers instead, and many in their company may not have muchexposure to mainframe technology, or have ever spoken to mainframe customers.
But what almost had me fall out of my chair was this little nugget from his post:
"If you're an IBM mainframe customer, you are - by definition - IBM's profit stream."
Honestly, is there anyone out there that does not realize that IBM is a for-profitcorporation? In contrast, Barry would like his readers to believe that EMC is selling GDDR at cost, andthat EMC is a non-profit organization. While IBM has been delivering actual solutions thatour clients want, EMC continues to rumor that someday they might get around to offering something worthwhile.In the last six months, the shareholders have interpreted both strategies for what they really are,and the stock prices reflect that:
(courtesy of [finance.yahoo.com])
(Disclosure: I own IBM stock. I do not own EMC stock. Stock price comparisonsby Yahoo were based on publicly reported information. The colors blue and red to represent IBM and EMC, respectively, were selected by Yahoo graph-making facility. The color red does not necessarily imply EMC is losing money or having financial troubles.)
Of course, I for one would love to help Barry's dream of EMC non-profitability come true. If anyone has any suggestions how we can help EMC approach this goal, please post a comment below.
technorati tags: IBM, GDPS, EMC, GDDR, Maui, EMC World, HDS, Yahoo Finance, stock price, non-profit, strategy, shareholders
Continuing my summary of Pulse 2008, the premiere service managementconference focusing on IBM Tivoli solutions, I attended and presentedbreakout sessions on Monday afternoon.
- Tivoli Storage "State-of-the-Subgroup" update
Kelly Beavers, IBM director of Tivoli Storage, presented the first breakout for all of the Tivoli Storage subgroup.Tivoli has several subgroups, but Tivoli Storage leads with revenuesand profits over all the others.Tivoli storage has top performing business partner channel of anysubgroup in IBM's Software Group division.IBM is world's #1 provider of storage vendor (hardware, softwareand services), so this came to no surprise to most of the audience.
Looking at just the Storage Software segment, it is estimatedthat customers will spend $3.5 billion US dollars more in the year 2011 than they did last year in 2007. IBM is #2 or #3 in eachof the four major categories: Data Protection, Replication, Infrastructure management, and Resource management. In eachcategory, IBM is growing market share, often taking away share fromthe established leaders.
There was a lot of excitement over the FilesX acquisition.I am still trying to learn more about this, but what I have gathered so far is that it can:
- Like turning a "knob", you can adjust the level of backupprotection from traditional discrete scheduled backups, to morefrequent snapshots, to continuous data protection (CDP). Inthe past, you often used separate products or features to dothese three.
- Perform "instantaneous restore" by performing a virtualmount of the backup copy. This gives the appearance that therestore is complete.
This year marks the 15th anniversary of IBM Tivoli StorageManager (TSM), with over 20,000 customers. Also, this yearmarks the 6th year for IBM SAN Volume Controller, having soldover 12,000 SVC engines to over 4,000 customers.
- Data Protection Strategies
Greg Tevis, IBM software architect for Tivoli Technical Strategy,and I presented this overview of data protection. We coveredthree key areas:
- Protecting against unethical tampering with Non-erasable, Non-rewriteable (NENR) storage solutions
- Protecting against unauthorized access with encryption ondisk and tape
- Protecting against unexpected loss or corruption with theseven "Business Continuity" tiers
There was so much interest in the first two topics that weonly had about 9 minutes left to cover the third! Fortunately,Business Continuity will be covered in more detail throughoutthe week.
- Business-Driven Storage
Henk de Ruiter from ABN Amro bank presented his success storyimplementing Information Lifecycle Management (ILM) across hisvarious data centers using IBM systems, software and services.
- Making your Disk Systems more Efficient and Flexible
I did not come up with the titles of these presentations. Theteam that did specifically chose to focus on the "business value"rather than the "products and services" being presented. Inthis session, Dave Merbach, IBM software architect, and I presentedhow SAN Volume Controller (SVC), TotalStorage Productivity Center,System Storage Productivity Center, Tivoli Provisioning Managerand Tivoli Storage Process Manager work to make your disk storagemore efficient and flexible.
technorati tags: IBM, Kelly Beavers, ibmpulse, Pulse08, Tivoli, Greg Tevis, FilesX, data protection, CDP, TSM, SVC, ILM, Henk de Ruiter, ABN Amro, David Merbach, TotalStorage, Productivity Center, TPM, Storage Process Manager, NENR, WORM, tape, disk, systems
I attended the main tent sessions on Day 2 (Monday). The focuswas on Visibility, Control and Automation.
- Steve Mills
Steve is IBM senior VP and Group Executive of the IBM Software Group, and presented someinsightful statistics from the IBM Global Technology Outlookstudy, some recent IBM wins, and other nuggets of IT trivia:
- In 2001, there were about 60 million transistors per humanbeing. By 2010, this is estimated to increase to one billion per human
- In 2005, there were about 1.3 billion RFID tags, by 2010this is estimated to grow to over 30 billion
- IBM helped the City of Stockholm, Sweden, reduce traffic congestion 20-25% using computer technology
- Only about 25% data is original, the remaining75% is replicated
- In 2007, there were approximately 281 Exabytes (EB), expected to increase to 1800 EB by the year 2011
- 70 percent of unstructured data is user-created content, but 85 percent of this will be managed by enterprises
- Only 20% of data is subject to compliance rules and standards, and about 30% subject to security applications
- Human error is the primary reason for breaches, with34% of organizations experiencing a major breach in 2006
- 10% of IT budget is energy costs (power and cooling), and thiscould rise to 50% in the next decade
- 30 to 60 percent of energy is wasted. During the next 5 years, people will spend as much on energy as they will on new hardware purchases.
- Al Zollar
Al Zollar is the General Manager of IBM Tivoli. He discussedthe 20 some recent software acquisitions, including Encentuate and FilesX earlier this year.
"The time has come to fully industrialize operations" -- Al Zollar
What did Al mean about "industrizalize"? This is theclosed-loop approach of continuous improvement, including design, delivery and management.
Al used several examples from other industries:
- Henry Ford used standardized parts and processautomation. Assembly of an automatobile went from 12 hours by master craftsmen, to delivering a new model T every 23 seconds off anassembly line.
- Power generation was developed by Thomas Edison. A satellite picture showed the extent of the [Blackout of 2003 in Northeast US and Canada]. The time for "smart grid" has arrived, making sensors andmeters more intelligent. This allows non-essential IP-enabled appliances in our home or office to be turned off to reduce energy consumption.
- [McCarran International Airport] integrated the management of 13,000 assets with IBM Tivoli Maximo Enterprise Asset Management (EAM) software, and was able to increase revenues through more accurate charge-back. Unlike traditional EnterpriseResource Planning (ERP) applications, EAM offers the deep management of four areas: production equipment, facilities, transportation, and IT.
When compared to these other industries, management of IT is in itsinfancy. The expansion of [Web 2.0] and Service-Oriented Architecture [SOA] is driving this need.What people need is a "new enterprise data center" that IBM Tivoli software can help you manage across operational boundaries. IBM can integrate through open standards with management software from Cisco, Sun, OracleMicrosoft, CA, HP, BMC Software, Alcatel Lucent, and SAP.Together with our ecosystems of technology partners, IBM ismeeting these challenges.
IBM clients have achieved return on investment from gettingbetter control of their environment. This week there are client experience presentations Sandia National Labs, Spirit AeroSystems, Bank of America, and BT Converged communication services.
- Live Demo
Chris O'Connor used some of his staff as "actors" to show an incredible live demo of various Tivoli and Maximo products for the mythical launch of "Project Vitalize", thenew online web store for a new "Aero Z bike" from the mythical VCA Bike and Motorcycle company.
Shoel Perelman played the role of "CIO".The CIO locked down all spending, and asked the IT staff to make the shift from bricks-and-mortar to web salesof this new product on in 15 months. While the company andsituation were mythical, all the products that were part of thelive demo are all readily available.The CIO had three goals:
What do we have? where is it? what's connected to what?Traditionally, these would be answered from lists in spreadsheets.The CIO had a goal to deploy IBM Tivoli Application DependenceDiscover Manager (TADDM) which discovered all hardware and software,with an easy to understand view, and how each piece serves the business applications.
Each of the teams have processes, and needed them consistent andrepeatable, tightly linked together. Time is often wasted on thephone coordinating IT changes. For this, the CIO had a goalto deploy Tivoli Change and Configuration Management Database (CCMDB) for "strict change control".The process dashboard is accessible for all teams, to see how all projects are progressing. There is also aCompliance dashboard, which identifies all changes by role, clearly spelling out who can do what.
There is a lot of computerized machinery, Manufacturing assets and robotics. The CIO set a goal to "do more with existing people", and needed to automate key processes.Sales rep wanted to add a new distributor to key web portal.This was all done through their "service catalog", When they needed to deploy a new application, they were able to find servers with available capacity and adjust using automatic provisioning. Thanks to IBM, the IT staff no longer get paged at 3am in the morning, and fewer days are spent in the "war room". They now have confidence that thelaunch will be successful.
Ritika Gunnar played the role of "Operations manager". She highlightedfive areas:
- "Service viewer" dashboard with green/yellow/red indicators forall of their edge, application and datbase servers. This allowsher to get data 4-5 times faster and more accurate.
- Tivoli Enterprise Portal eliminates bouncingaround various products.
- Tivoli Common Reporting for CPU utilization of all systems, helps find excess capacity usingIBM Tivoli Monitor
- On average, 85 percent of problems are caused by IT changes to the environment. IBM can help find dependencies, so that changes in one area do not impact other areas unexpectedly
- Process Automation will Show changes that have been completed, in progress, or overdue.She can see all steps in a task or change request. A"workflow" automates all the key steps that need to be taken.
Laura Knapp played the role of "Facilities manager". She wanted to See all processes that apply to her work using a role-based process dashboard. The advantage of using IBM is that it changes work habits, reduces overtimeby 42 percent, improves morale. The IT staff now works as team,collaborates more, and jobs get done faster with fewer mistakes.Employees are online, accessing, monitoring and managing dataquicker. In days not weeks.
IBM Tivoli Enterprise Console (TEP) served as a common vehicle.She was able to pull up floor plan online, displaying all of the managed assets and mapped features. With the temperature overlay from Maximo Spatial, she was able to review hot spots on data center floor. Heat can cause servers to fail or shut down.
Power utilization chart at peak loadsCan now anticipate, predict and watch power consumption,and were able to justify replacement with newer, more energy-efficient equipment.
The CIO got back on stage, and explained the great success of thelaunch. They use Webstore usage tracking, security tools tracking all new registrations, and trackingserver and storage load.It now only takes hours, not weeks, to add new business partners and distributors.Tivoli Service Quality Assurance toolstrack all orders placed, processed, and shipped.Faster responsiveness is competitive advantage. TheirIT department is no longer seen as stodgy group, but as a world classorganization.
The live demo showed how IBM can help clients with rapid decisionmaking, speed and accuracy of change processes, and automation to take actions quickly. The result is a strong return on investment (ROI).
- Liz Smith
Liz Smith, IBM General Manager of Infrastructure Services, presented the results of an IBM survey to CEOs and CIOs asking questions like: What is the next big impact? Where are you investing?What will new datacenter look like?
The five key traits they found for companies of the future:
- They were hungry for change
- Innovative beyond customer imagination
- Globally integrated
- Disruptive by nature
- Genuine, not just generous
The IT infrastructure must be secure, reliable, and flexible.Taking care of environment is a corporate responsibility, notjust a way to reduce costs.
The five entry points for IBM Service Management: Integrate, Industrialize,Discover,Monitor and Protect.IBM Service management and compliance are critical for theGlobally Integrated Enterprise, with repeatable, scalable and consistent processes that enablechange to an automated workflow. This reduces errors, risks and costs, and improves productivity.IBM has talent, assets and experience to help any client get there.
- Lance Armstrong
Lance lives in Austin, TX, where IBM Tivoli is headquartered,so this made a good choice as a keynote speaker.He is best known for winning seven "Tour de France" bicycle races in a row, but he spoke instead gave an inspirational talk about how he survived cancer.
In 1996, Lance was diagnosed with cancer. Surprisingly, He said it was thegreatest thing that happened to him, and gave him new perspective on his life, family and the sport ofbicycling.Back then, there wasn't a webMD, Google or other Web 2.0 socialnetworking sites for Lance to better understand what he wasgoing through, learn more about treatment options, or find othersgoing through the same ordeal.
After his treatment, he was considered "damaged goods" by manyof the leading European bicycle teams. So, he joined the US Postal Serviceteam, not known for their wins, but often invited to sell TVrights to American audiences. Collaborating with his coachesand other members of his team, he revolutionized the bicycling sport, analyzed everything about the race, and built up morale.He won the first "yellow jersey" in 1999, and did so each yearfor a total of seven wins.
Lance formed the [Livestrong foundation] to help other cancer survivors. Nike came to him and proposed donating 5 million "rubber bracelets"colored yellow to match his seven yellow jerseys, with the name "Livestrong" embossed on them, that his foundation couldthen sell for one dollar apiece to raise funds. What some thought was a silly idea at first has started amovement.At the 2004 Olympics, many athletes from all nations and religious backgrounds, wore these yellow braceletsto show solidarity with this cause.To date, the foundation has sold over 72 million yellow bracelets, and these have served to provide a symbol,a brand, a color identity, to his cause.
He explained that doctor's have a standard speech to cancer survivors.As a patient, you can go out this doorway and never tell anyone,keep the situation private. Or you can go out this other doorway, you tell everybody your story. Lance chose the latter, and he felt it was the best decision he ever made.He wrote a book titled [It's Not About the Bike: My Journey Back to Life].
His call to action for the audience: find out what can you do to make a difference.A million non-governmental organizations[NGO] have started in the past 10 years. Don't just give cash, also give your time and passion.
Lots of things to think about!
technorati tags: IBM, Steve Mills, Al Zollar, Henry Ford, Thomas Edison, Chris O'Connor, Shoel Perelman, Laura Knapp, Ritika Gunnar, Lance Armstrong, Livestrong, bracelets, yellow jersey, Tour de France, cancer survivor