Dave Hitz from Network Appliance has a wonderful discussion of "branding": What do Marketing People Mean When They Say Brand?
A lot of people ask me about IBM branding, as we have recently changed brands. In the past we had two separate brands, one for servers (eServer) and one for storage (TotalStorage). These would be fine if we wanted to promote their independence, but customers today want synergy between servers and storage, they want systems that work well together.
Last year, in response to market feedback, we crated a new brand, "IBM Systems" and put all the server and storage product lines under one roof. Over time, we will transition from TotalStorage to System Storage naming. This will occur with new products, and major versions of existing products.
Two other phrases you will hear in the names of our offerings are "Virtualization Engine" and "Express". These are portfolio identifiers. The Virtualization Engine identifier was created to emphasize our leadership in system virtualization, and we have products that span product lines with this identifier.
The Express identifier was created to emphasize our focus on Small and Medium sized business (SMB). It spans not just servers and storage, but across other offerings from other IBM divisions.
Of course, just renaming products and services isn't enough. Systems don't work together just because they have similar names, are covered in similar "Apple white" plastic, or have similar black bezels. Obviously, thoughtful and collaborative design are needed, with the appropriate amounts of engineering and testing. IBM is aligning its server and storage development so that the IBM Systems brand keeps its promise.Read More]
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On SearchStorage.com, my buddy Tony Asaro recaps the latest Storage Acquisition Frenzy.
It has always been the case in fast pace technology areas that you can't tell the players without a program card, andthis is especially true for storage.
When analyzing each acquistion move, you need to think of what is driving it. What are the motives?Having been in the storage business 20 years now, and seen my share of acquisitions, both from within IBM,as well as competition, I have come up with the following list of motives.
I hope that provides some insight.[Read More]
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A few weeks ago, my Tivo(R) digital video recorder (DVR) died. All of my digital clocks in my house were flashing 12:00 so I suspect it wasa power strike while I was at the office. The only other item to die was the surge protector,and so it did what it was supposed to do, give up its own life to protect the rest of myequipment. Although somehow, it did not protect my Tivo.
I opened a problem ticket with Sony, and they sent me instructions on how to send itover to another state to get it repaired.Amusingly, the instructions included "Please make a backup of the drive contents beforesending the unit in for repair." Excuse me? How am I supposed to do that, exactly?
My model has only a single 80GB drive, and so my friend and I removed the drive and attachedit to one of our other systems to see if anything was salvageable. It failed every diagnostictest. There was just not enough to read to be usable elsewhere.
This is typical of many home systems. They are not designed for robust usage, high availability, nor any form of backup/recovery process. Some of the newer models havetwo drives in a RAID-1 mode configuration, but most have many single points of failure.
And certainly, it is not mission critical data. Life goes on without the last few episodesof Jack Bauer on "24", or the various Food Network shows that I recorded for items I planto bake some day. For the past few weeks, I have spent more time listening to the radioand reading books. Somehow, even though my television runs fine without my Tivo, watchingTV in "real time" just isn't the same.
I suspect that if you gave someone a method to do the backup, most would not bother to useit. People are now relying more and more heavily on their home
Continuing this week's theme on Business Continuity, I will use this post to discuss this week'sIBM solid state disk announcement.This new offering provides a new way to separate programs from data, to help minimizedowntime and outages normally associated with disk drive failures.
Until now, the method most people used to minimize the amount of data on internalstorage was to use disk-less servers with Boot-Over-SAN, however, not all operating systems, and not all disk systems, supported this.
Windows, however, is not supported, because of the small 4GB size and USB protocol limitations. For Windows, you would add a SAS drive, you boot from this hard drive, and use the 4GB Flash drive for data only.
So what's new this time? Here's a quick recap of July 17 announcement. For the IBM BladeCenter HS21 XM blade servers, new models of internal "disk" storage:
Until recently, solid state storage was available at a price premium only. Flash prices have dropped 50% annually while capacities have doubled. This trend is expected to continue through 2009.
Flash drives use non-volatile memory instead of moving parts, so less likely to break down during high external environmental stress conditions, like vibration and shock, or extreme temperature ranges (-0C° to +70°C) that would make traditional hard disks prone to failure.This is especially important for our telecommunications clients, who are always looking for solutions that are NEBS Level 3 compliant.
Last year, I mentioned that flash drives could provide only a limited number of write and erase cycles, but today's new advances in wear-leveling algorithms have nearly eliminated this limitation.
As with any SATA drive, performance depends on workload.Solid state drives perform best as OS boot devices, taking only a few secondslonger to boot an OS than from a traditional 73GB SAS drive. Flash drives also excel in applications featuring random read workloads, such as web servers. For random and sequential write workloads, use SAS drives instead for higher levels of performance.
So, even though this is not part of the System Storage product line, I am very excitedfor IBM. To find out if this will work in your environment, go to the IBM Server Provenwebsite that lists compatability with hardware, applications and middleware, or review the latest Configuration and Options Guide (COG).
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I have created blog categories, based on our System Storage offering matrix, which you can track individually: