STC 2008 - Day 1
This week I'm in Los Angeles for the Systems Technology Conference (STC '08).We have over 1900 IT professionals attending, of which 1200 IBMers from North America, Latin America,and Asia Pacific regions, as well as another 350 IBM Business Partners. The rest, including me, are world wideor from other areas.
Last January, IBM reorganized its team to be more client-focused. Instead of focused on products, we are nowclient-centric, and have teams to cover our large enterprise systems through direct sales force, business systemsfor sales through our channel business partners, and industry systems for specific areas like deep computing,digital surveillance and retail systems solutions.
In addition to 788 sessions to attend these next four days, we had a few main tent sessions.My third line (my boss' boss' boss) David Gelardi presented Enterprise Systems. This is the group I am in.
Akemi Watanabe presented for Business Systems. Her native language is Japanese, so to do an entire talk inEnglish was quite impressive. Her focus is on SMB accounts, those customers with less than 1000 employeesthat are looking for easy-to-use solutions. She mentioned IBM's new [Blue Business Platform] which includesLotus Foundation Start, an Application Integration Toolkit, and the Global Application Marketplace.
Part of this process is the merger of System p and System i into "POWER" systems, and then offering both midrangeand enterprise versions of these that run AIX, i5/OS and Linux on POWER. It turns out that only 9 percent of ourSystem i customers are only on this platform. Another 87 percent have Windows, so it makes sense to offer i5/OSon BladeCenter, to consolidate Windows servers from HP, Dell or Sun over to IBM.
Meanwhile, IBM's strategy to support Linux has proven successful. 25 percent of x86 servers now run Linux. IBMhas 600 full-time developers for Linux, over 500 of which contributed to the latest 2.6 kernel development. Our ["chiphopper"] program has successfullyported over 900 applications. There are now over 6500 applications that run on Linux applications, on our strategic alliances with Red Hat (RHEL) and Novell (SUSE) distributions of Linux.
Her recommendation to SMB reps: learn POWER systems, BladeCenter, and Linux. I agree!
Mary Coucher presented Industry systems. In addition to the game chips for the Sony Playstation, Nintendo Wii,and Microsoft Xbox-360, this segment focuses on Digital Video Surveillance (DVS), Retail Solutions, Healthcare and Life sciences (HCLS), OEM and embedded solutions, and Deep computing. She mentioned our recently announcediDataPlex solution.
IBM is focused on "real-world-aware" applications, which includes traffic, crime, surveillance, fraud, andRFID enablement. These are streams of data that happen real-time, that need to be dealt with now, not later.
Most people know that IBM has the majority of the top 500 supercomputers, but few may not realize that IBMalso has delivered solutions to the top 100 green companies. IBM success is explained in more detail in this[Press Release].
The group split up to four different platform meetings: Storage, Modular, Power, and Mainframe. Barry Rudolphpresented for the Storage platform. He talked about the explosion in information, business opportunities,risk and cost management. IBM has shifted from being product-focused, to the stack of servers and storage,to our latest focus on solutions across the infrastructure. He mentioned our DARPA win for [PERCS] which stands for prod Exciting times at IBM! technorati tags: STC08, IBM, North America, Latin America, Asia Pacific, David Gelardi, enterprise systems, Akemi Watanabe, Mary Coucher, HCLS, real-world aware, OEM, deep computing, DVS, RHEL, SUSE, HP, Sun, Dell, Storage, Modular, Power, Mainframe, Barry Rudolph, DARPA, PERCS
Exciting times at IBM!
technorati tags: STC08, IBM, North America, Latin America, Asia Pacific, David Gelardi, enterprise systems, Akemi Watanabe, Mary Coucher, HCLS, real-world aware, OEM, deep computing, DVS, RHEL, SUSE, HP, Sun, Dell, Storage, Modular, Power, Mainframe, Barry Rudolph, DARPA, PERCS