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Pulse 2008 - Day 2 Main Tent
I attended the main tent sessions on Day 2 (Monday). The focuswas on Visibility, Control and Automation.
Steve is IBM senior VP and Group Executive of the IBM Software Group, and presented someinsightful statistics from the IBM Global Technology Outlookstudy, some recent IBM wins, and other nuggets of IT trivia:
In 2001, there were about 60 million transistors per humanbeing. By 2010, this is estimated to increase to one billion per human
In 2005, there were about 1.3 billion RFID tags, by 2010this is estimated to grow to over 30 billion
IBM helped the City of Stockholm, Sweden, reduce traffic congestion 20-25% using computer technology
Only about 25% data is original, the remaining75% is replicated
In 2007, there were approximately 281 Exabytes (EB), expected to increase to 1800 EB by the year 2011
70 percent of unstructured data is user-created content, but 85 percent of this will be managed by enterprises
Only 20% of data is subject to compliance rules and standards, and about 30% subject to security applications
Human error is the primary reason for breaches, with34% of organizations experiencing a major breach in 2006
10% of IT budget is energy costs (power and cooling), and thiscould rise to 50% in the next decade
30 to 60 percent of energy is wasted. During the next 5 years, people will spend as much on energy as they will on new hardware purchases.
Al Zollar is the General Manager of IBM Tivoli. He discussedthe 20 some recent software acquisitions, including Encentuate and FilesX earlier this year.
"The time has come to fully industrialize operations" -- Al Zollar
What did Al mean about "industrizalize"? This is theclosed-loop approach of continuous improvement, including design, delivery and management.
Al used several examples from other industries:
Henry Ford used standardized parts and processautomation. Assembly of an automatobile went from 12 hours by master craftsmen, to delivering a new model T every 23 seconds off anassembly line.
Power generation was developed by Thomas Edison. A satellite picture showed the extent of the [Blackout of 2003 in Northeast US and Canada]. The time for "smart grid" has arrived, making sensors andmeters more intelligent. This allows non-essential IP-enabled appliances in our home or office to be turned off to reduce energy consumption.
[McCarran International Airport] integrated the management of 13,000 assets with IBM Tivoli Maximo Enterprise Asset Management (EAM) software, and was able to increase revenues through more accurate charge-back. Unlike traditional EnterpriseResource Planning (ERP) applications, EAM offers the deep management of four areas: production equipment, facilities, transportation, and IT.
When compared to these other industries, management of IT is in itsinfancy. The expansion of [Web 2.0] and Service-Oriented Architecture [SOA] is driving this need.What people need is a "new enterprise data center" that IBM Tivoli software can help you manage across operational boundaries. IBM can integrate through open standards with management software from Cisco, Sun, OracleMicrosoft, CA, HP, BMC Software, Alcatel Lucent, and SAP.Together with our ecosystems of technology partners, IBM ismeeting these challenges.
IBM clients have achieved return on investment from gettingbetter control of their environment. This week there are client experience presentations Sandia National Labs, Spirit AeroSystems, Bank of America, and BT Converged communication services.
Chris O'Connor used some of his staff as "actors" to show an incredible live demo of various Tivoli and Maximo products for the mythical launch of "Project Vitalize", thenew online web store for a new "Aero Z bike" from the mythical VCA Bike and Motorcycle company.
Shoel Perelman played the role of "CIO".The CIO locked down all spending, and asked the IT staff to make the shift from bricks-and-mortar to web salesof this new product on in 15 months. While the company andsituation were mythical, all the products that were part of thelive demo are all readily available.The CIO had three goals:
What do we have? where is it? what's connected to what?Traditionally, these would be answered from lists in spreadsheets.The CIO had a goal to deploy IBM Tivoli Application DependenceDiscover Manager (TADDM) which discovered all hardware and software,with an easy to understand view, and how each piece serves the business applications.
Each of the teams have processes, and needed them consistent andrepeatable, tightly linked together. Time is often wasted on thephone coordinating IT changes. For this, the CIO had a goalto deploy Tivoli Change and Configuration Management Database (CCMDB) for "strict change control".The process dashboard is accessible for all teams, to see how all projects are progressing. There is also aCompliance dashboard, which identifies all changes by role, clearly spelling out who can do what.
There is a lot of computerized machinery, Manufacturing assets and robotics. The CIO set a goal to "do more with existing people", and needed to automate key processes.Sales rep wanted to add a new distributor to key web portal.This was all done through their "service catalog", When they needed to deploy a new application, they were able to find servers with available capacity and adjust using automatic provisioning. Thanks to IBM, the IT staff no longer get paged at 3am in the morning, and fewer days are spent in the "war room". They now have confidence that thelaunch will be successful.
Ritika Gunnar played the role of "Operations manager". She highlightedfive areas:
"Service viewer" dashboard with green/yellow/red indicators forall of their edge, application and datbase servers. This allowsher to get data 4-5 times faster and more accurate.
Tivoli Enterprise Portal eliminates bouncingaround various products.
Tivoli Common Reporting for CPU utilization of all systems, helps find excess capacity usingIBM Tivoli Monitor
On average, 85 percent of problems are caused by IT changes to the environment. IBM can help find dependencies, so that changes in one area do not impact other areas unexpectedly
Process Automation will Show changes that have been completed, in progress, or overdue.She can see all steps in a task or change request. A"workflow" automates all the key steps that need to be taken.
Laura Knapp played the role of "Facilities manager". She wanted to See all processes that apply to her work using a role-based process dashboard. The advantage of using IBM is that it changes work habits, reduces overtimeby 42 percent, improves morale. The IT staff now works as team,collaborates more, and jobs get done faster with fewer mistakes.Employees are online, accessing, monitoring and managing dataquicker. In days not weeks.
IBM Tivoli Enterprise Console (TEP) served as a common vehicle.She was able to pull up floor plan online, displaying all of the managed assets and mapped features. With the temperature overlay from Maximo Spatial, she was able to review hot spots on data center floor. Heat can cause servers to fail or shut down.
Power utilization chart at peak loadsCan now anticipate, predict and watch power consumption,and were able to justify replacement with newer, more energy-efficient equipment.
The CIO got back on stage, and explained the great success of thelaunch. They use Webstore usage tracking, security tools tracking all new registrations, and trackingserver and storage load.It now only takes hours, not weeks, to add new business partners and distributors.Tivoli Service Quality Assurance toolstrack all orders placed, processed, and shipped.Faster responsiveness is competitive advantage. TheirIT department is no longer seen as stodgy group, but as a world classorganization.
The live demo showed how IBM can help clients with rapid decisionmaking, speed and accuracy of change processes, and automation to take actions quickly. The result is a strong return on investment (ROI).
Liz Smith, IBM General Manager of Infrastructure Services, presented the results of an IBM survey to CEOs and CIOs asking questions like: What is the next big impact? Where are you investing?What will new datacenter look like?
The five key traits they found for companies of the future:
They were hungry for change
Innovative beyond customer imagination
Disruptive by nature
Genuine, not just generous
The IT infrastructure must be secure, reliable, and flexible.Taking care of environment is a corporate responsibility, notjust a way to reduce costs.
The five entry points for IBM Service Management: Integrate, Industrialize,Discover,Monitor and Protect.IBM Service management and compliance are critical for theGlobally Integrated Enterprise, with repeatable, scalable and consistent processes that enablechange to an automated workflow. This reduces errors, risks and costs, and improves productivity.IBM has talent, assets and experience to help any client get there.
Lance lives in Austin, TX, where IBM Tivoli is headquartered,so this made a good choice as a keynote speaker.He is best known for winning seven "Tour de France" bicycle races in a row, but he spoke instead gave an inspirational talk about how he survived cancer.
In 1996, Lance was diagnosed with cancer. Surprisingly, He said it was thegreatest thing that happened to him, and gave him new perspective on his life, family and the sport ofbicycling.Back then, there wasn't a webMD, Google or other Web 2.0 socialnetworking sites for Lance to better understand what he wasgoing through, learn more about treatment options, or find othersgoing through the same ordeal.
After his treatment, he was considered "damaged goods" by manyof the leading European bicycle teams. So, he joined the US Postal Serviceteam, not known for their wins, but often invited to sell TVrights to American audiences. Collaborating with his coachesand other members of his team, he revolutionized the bicycling sport, analyzed everything about the race, and built up morale.He won the first "yellow jersey" in 1999, and did so each yearfor a total of seven wins.
Lance formed the [Livestrong foundation] to help other cancer survivors. Nike came to him and proposed donating 5 million "rubber bracelets"colored yellow to match his seven yellow jerseys, with the name "Livestrong" embossed on them, that his foundation couldthen sell for one dollar apiece to raise funds. What some thought was a silly idea at first has started amovement.At the 2004 Olympics, many athletes from all nations and religious backgrounds, wore these yellow braceletsto show solidarity with this cause.To date, the foundation has sold over 72 million yellow bracelets, and these have served to provide a symbol,a brand, a color identity, to his cause.
He explained that doctor's have a standard speech to cancer survivors.As a patient, you can go out this doorway and never tell anyone,keep the situation private. Or you can go out this other doorway, you tell everybody your story. Lance chose the latter, and he felt it was the best decision he ever made.He wrote a book titled [It's Not About the Bike: My Journey Back to Life].
His call to action for the audience: find out what can you do to make a difference.A million non-governmental organizations[NGO] have started in the past 10 years. Don't just give cash, also give your time and passion.