Some attributes are directly measurable, like storage performance. For this, gather up a list ofall the storage products you are interested in, go to the [Storage Performance Council website],determine whether SPC-1 or SPC-2more closely matches your application workload, and then choose the best product fromthe benchmarks, discarding any vendors that don't bother to have benchmarks posted.The new SPC-2 benchmark was created, in part, to address new workloads for the Media and Entertainmentindustry. (For a comparison of the two, see my post [SPC benchmarks for Disk System Performance])

However, other attributes, like "easy to manage", are not as straightforward to measure.One client compared the complexity of different solutions by counting the number of cables involved to connect the various parts of each solution. Only external cables were considered. All of the cables inside an IBM SystemStorage DS8000 would not be counted. By this measure, a single IBM System z10 EC mainframe connected to a single IBM DS8000 disk system over a few FICON cables would therefore be "less complicated" than a thousand x86 servers connectedvia FCP SAN switches to dozens of disk systems.

I thought of this when fellow IBM blogger Alan Lepofsky posted[Lenovo x300 versusMacbook Air commercial], pointing to this:

But counting cables only handles the hardware part of the interconnections. You have to also considerthe interconnections between the software, between users, and between IT administrators. It is not alwaysobvious where those connections are, and how to count them into consideration.

This month, IBM introduced the first "Management Complexity Factor" (MCF) for the Media andEntertainment industry. IBM MCF a result of IBM's acquisition of NovusCG, and is an essential part of"Storage Optimization Services" being offered by IBM. Here is an excerpt from the[IBM Press Release]:

"Media companies are facing a double-edged sword with the exponential rise in digital media storage needs, coupled with concerns about optimizing storage to be more efficient," said Steve Canepa, vice president of Media and Entertainment, IBM. "By quickly and cost-effectively analyzing the interconnected IT and storage environments that increasingly comprise media operations, MCF for Media helps our clients identify opportunities for improvement and align their IT and business strategies."

Since 1995, IBM has invested more than $18 billion on public acquisitions, making it the most acquisitive company in the technology industry, based on volume of transactions.

IBM has a strong global focus on the media and entertainment industry across all of its services and products, serving all the major industry segments -- entertainment, publishing, information providers, media networks and advertising.

For more information on IBM, please visit [www.ibm.com/media].

technorati tags: SPC, storage, performance, benchmarks, SPC-1, SPC-2, complexity, Steve Canepa, IBM, MCF, acquisitions