Well, it's Tuesday again, and you know what that means... IBM Announcements!
This month, I am celebrating my six-year "blogoversary". I started blogging September 1, 2006 to celebrate [the 50th anniversary of disk system innovations].
This month, I am pleased to announce the new [IBM STG Executive Briefing Center] website, representing a huge improvement over the previous website we had been using over the past two years. STG refers to IBM's Systems and Technology Group, the division that focuses on servers, storage, switches and the system software that makes them run. This new website is for the dozen STG EBCs that span the globe. The new website reminds me of this famous quote:
"Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away"
-- Antoine de Saint-Exupery
Let's take a quick look at what makes it so much better.
- Self-service Portal
The previous website required registration. At every briefing, those of us who work in the EBCs had to pass around a sign-up sheet for email addresses from each attendee so that we could send them an invitation to register for the site. We would have a hard time reading people's handwriting, resulting in some emails coming back rejected.
Inspired by self-service gas stations, automated teller machines, and the many self-service portals of Cloud Computing, the new website has everything up-front, without registration. IBM Business Partners and sales representatives can easily request a briefing at any of the dozen briefing centers represented!
- IBM-managed and IBM-hosted
We had a difficult time explaining to our attendees why our previous website was hosted on a lone machine and maintained by a third party. Think about it, IBM manages the data centers of over 400 clients. IBM has provided web hosting to the most mission critical workloads, with high levels of availability and reliability, and is recognized as one of the "Big 5" Cloud companies. I have done web design myself in my career, and we were terribly disappointed with the third party chosen to create and maintain our previous website, constantly having to point out errors in their HTML and CSS.
For the new website, IBM took back control. Staff from each EBC, myself included, came up with a simple page to bring the essence of each location to life. Special thanks to my colleage Hal Jennings, from the Austin EBC, for bringing this altogether!
- Simplified Navigation
Despite two years of manually registering attendees to use the previous website, Google Analytics showed that few people visited, and the few that did spent little time exploring the vast repository of content.
The new website is vastly simpler. The front page points to all twelve EBCs, and a single mouse click gets you to the location you are interested in, with all the details you need to make a decision to book a briefing, and the contact information to make it happen.
- Elimination of Wasted and Duplicate Effort
In the previous website, we spent as much as 15 hours just to create, voice over, edit and produce a single 15-minute recorded presentation. Less than six percent of the previous website visitors watched more than five minutes of these videos, making us feel that most of our effort was wasted.
The EBC staff kept wasting their time, month after month, thanks to all-stick, no-carrot tactics that mandated minimums for contributions for more and more content that nobody was ever looking at. Even more disappointing was that much of our work duplicated the formal responsibilities of our IBM Marketing team. They weren't happy about this either, causing confusion between the roles of our two teams.
Finally, we said enough was enough! The new STG EBC website is a marvel in minimalism. If you want to see presentations, videos, expert profiles, or partake in on-going conversations, I welcome you to visit the [IBM Expert Network], the [IBM Storage YouTube Channel], and the [Storage Community] where they belong.
I invite you all to check out the new [IBM STG Executive Briefing Center] website. Let me know what you think in the comments below!
technorati tags: IBM, STG, EBC, Hal Jennings