Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
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The title of this post is inspired by Baxter Black's [latest book]. Rathera recap of the break-out sessions, I thought I would comment on a fewsentences, phrases or comments I heard in the afternoon and evening.
Stop buying storage from EMC or NetApp
The lunch was sponsored by Symantec. Rod Soderbery presented "Taking the cost out ofcost savings", explaining some ideas to reduce IT costs immediately.
First, he suggested to "stop buying storage" from EMC or NetApp that charge a premiumfor tier-one products. Instead, Rod suggested that people should "think like a Web company"and buy only storage products based on commodity hardware to save money, and to use SRM software to identify areas of poor storage utilization. IBM's TotalStorage Productivity Center softwareis often used to help with this analysis.
His other suggestions were to adopt thin provisioning, data deduplication, and virtualization.The discussion at my table started with someone asking, "How do we adopt those functions without buying new storage capacity with those features already built-in?" I explained that IBM's SAN Volume Controller (SVC),N series gateways, and TS7650G ProtecTIER virtual tape gateway can all provide one or moreof these features to your existing disk storage capacity.
IBM and HP are leaders in blade servers
In the session "Future of Server and OS: Disappearing Boundaries", the audience confirmedby electronic survey that IBM and HP are the leaders in blade servers, although blades representonly 8-10 percent of the overall server market.
Interestingly, 22 percent of the audience has deployed both x86 and non-x86 (POWER, SPARC, etc.) blade servers.The presenters considered this an interesting insight.
Another survey of the audience found that 3 percent considered Sun/STK as their primary storagevendor. One of the presenters was delighted that Sun is still hanging in there.
IBM Business Partners deliver the best of IBM and mask the worst
Elaine Lennox, IBM VP, and Mark Wyllie, CEO of Flagship Solutions Group, Inc. presentedIBM-sponsored back to back sessions. Elaine presented IBM's vision, the New Enterprise Data Center, and the challenges that demand a smarter planet.
Mark focused on his company's experience working with IBM through Innovation Workshops. Theseare assessments that can help someone identify where you are now, where you want to be, andthen action plans to address the gaps.
Cats and Dogs, Oil and Water, Microsoft Windows and Mission-critical applications, what do all of these have in common?
NEC Corporation of America sponsored some sessions on some x86-based solutions they have to offer.The first part, titled "Rats Nests, Snow Drifts and Trailers" focused unified storage, andthe second part, presented by Michael Nixon, focused on how to bring Microsoft Windows servers into the data center for mission-critical applications.
The Economy might be slowing, but storage is still growing
Two analysts co-presented "The Enterprise Storage Scenario". Unlike computing capacity, thereis no on/off switch for storage, not from applications nor from end-users. The cost ofpower for storage is expected to be 3x by 2013. Virtual servers, includingVMware and Microsoft's Hyper-V will drive the need for shared external disk storage.A survey of the audience found 20 percent were expecting to purchase additional storagecapacity 4Q08.
When someone reaches age 52, they expect to coast the rest of their career
At dinner with analysts, the discussion of financial meltdown and bailouts is unavoidable,including everyone's views about the proposed bailout of the Big 3 automakers. I can'tdefend Ford, GM and Chrysler paying their people $70 US dollars per hour, when their UScounterparts at Toyota or Honda are only paid $45 to $50 dollars per hour.
However, I have a close friend who retired after 20 years working for the fire department,and a cousin who retired after 20 years serving in the Navy (the US Navy, not the BolivianNavy), and both are still in their forties in age. A long time ago, IT professionalsretired after 30 years, in some cases with 50 to 60 percent of their base pay as theirpension for the rest of their lives. A 52-year-old that has worked 30 years might expect to enjoy the rest of his old age playing golf and pursuing other hobbies. This is not "coasting", it is called "retirement". The few of my colleagues that I have seen who worked 35 to 40 years did so becausethey enjoyed the challenge of work at IBM. They enjoyed solving tough engineering problems and helping customers.As long as they were having fun on the job,IBM was glad to keep their wealth of experience on board and actively engaged.
Unfortunately, many people rely on their own investments in the stock market for retirement, ratherthan company pensions. With the current financial crisis, I suspect many people my age arereconsidering their previous retirement plans.
We're going to need more trains!
I took the monorail back to my hotel. The ride includes funny announcements and statistics,including this gem:
"Since 1940, Las Vegas has doubled in population every ten years, which means thatby the year 2230, we will have over 1 trillion people calling Las Vegas home. We're goingto need more trains!"
That wraps up Tuesday, Day 2 of my attendance here! Now for some sleep.
Wrapping up this week's theme on ways to make the planet smarter, and less confusing, I present IBM's third annual [five in five]. These are five IBM innovations to watch over the next five years, all of which have implications on information storage. Here is a quick [3-minute video] that provides the highlights:
Lagasse, Inc. sells janitorial supplies, such as mops, cleaning chemicals, waste receptacles, and garbage can liners. Of the 1000 employees of Lagasse nationwide, about 200 associates were located in New Orleans at their main Headquarters, primary customer care center, and primary IT computing center.
Amazingly, Lagasse did not have a formally documented BCP (Business Continuity Plan) but more of aBCI (Business Continuity Idea). They chose to take a ["donut tire"] approach, putting older previous-generation equipment at their DR site. They knew that in the event of a disaster,they would not be processing as many transactions per second. That was a business trade-offthey could accept.
Evaluating all the different threat scenarios for impact and likelihood, and focused on hurricanes and floods.They had experienced previous hurricanes, learning from each,with the most recent being 2004 Hurricane Ivan and 2005 Hurricane Dennis. From this, they wereable to categorize three levels of DR recovery:
Tier 1 - The most mission-critical, which for them related to picking, packing and shipping products.
Tier 2 - The next most important, focused on maintaining good customer service
Tier 3 - Everything else, including reporting and administrative functions
The time-line of events went as follows:
The US Government issues warning that a hurricane may hit New Orleans
August 27 - 7pm
Lagasse declares a disaster, starts recovery procedures to an existing IT facility in Chicago, owned by their parent company. A temporary "Southeast" Headquarters were set up in Atlanta.Remote call centers were identified in Dallas, Atlanta, San Antonio, and Miami.
August 28 - just after midnight
In just five hours, they recovered their "Tier 1" applications.
August 28 - 7:30pm
In just over 24 hours, they recovered their "Tier 2" applications.
August 29 - 6am
The Hurricane hits land. With 73 levees breached, the city of New Orleans was flooded.
The following week
Lagasse was fully operational, and recorded their second and third best sales days ever.
I was quite impressed with their company's policy for how they treat their employees during a disaster. For many companies, people during a disaster prioritize on their families, not their jobs.If any associate was asked to work during a disaster, the company would take care of:
The safety of their family
The safety of their pets. (In the weeks following this hurricane, I sponsored people in Tucson to go to New Orleans to attend to lost and stray dogs and cats, many of which were left behind when rescuers picked up people from their rooftops.)
Any emergency repairs to secure the home they leave behind
Marshall felt that if you don't know the names of the spouse and kids of your key employees, you are not emotionally-invested enough to be successful during a disaster.
For communications, cell phones were useless. They could call out on them, but anyone with acell phone with 504 area code had difficulty receiving calls, as the calls had to be processedthrough New Orleans. Instead, they used Voice over IP (VoIP) to redirect calls to whichever remote call center each associate went to. Laptops, Citrix, VPN and email were considered powerful tools during this process. They did not have Instant Messaging (IM) at the time.
While the disk and tapes needed to recover Tiers 1 and 2 were already in Chicago, the tapes for Tier 3 were stored locally by a third-party provider. When Lagasse asked for thier DR tapes back, the third-party refused, based on their [force majeure] clause. Force majeure is a common clause in many business contracts to free parties from liabilityduring major disasters.Marshall advised everyone to strike out any "force majeure" clauses out of any future third-party DR protection contracts.
Hurricane Katrina hit the US hard, killing over 1400 people, and America still has not fully recovered. The recovery of thecity of New Orleans has been slow. Massive relocations has caused a deficit of talent inthe area, not just IT talent, but also in the areas of medicine, education and other professions. The result has been degraded social services, encouraging others to relocate as well. Some have called it the "liberation effect", a major event that causespeople to move to a new location or take on a new career in a different field.
On a personal note, I was in New Orleans for a conference the week prior to landfall, and helped clients with their recoveries the weeks after. For more on how IBM Business Continuity Recovery Services (BCRS) helped clients during Hurricane Katrina, see the following [media coverage].
It's Thursday here at the [Data Center Conference] here in Las Vegas. Trying to keep up with all the sessions and activities has been quite challenging. As is often the case, there are more sessions that I want to attend than I physically am able to, so have to pick and choose.
Making the Green Data Center a Reality
The sixth and final keynote was an expert panel session, with Mark Bramfitt from Pacific Gas and Electric [PG&E], and Mark Thiele from VMware.
Mark explained PG&E's incentive program to help data centers be more energyefficient. They have spent $7 million US dollars so far on this, and he has requested another$50 million US dollars over the next three years. One idea was to put "shells" aroundeach pod of 28 or so cabinets to funnel the hot air up to the ceiling, rather than havingthe hot air warm up the rest of the cold air supply.
The fundamental disconnect for a "green" data center is that the Facilities team pay for the electricity, but it is the IT department that makes decisions that impact its use. The PG&E rebates reward IT departments for making better decisions. The best metric available is"Power Usage Effectiveness" or [PUE], which is calculated by dividing total energy consumed in the data center, divided by energy consumed by the IT equipment itself.Typical PUE runs around 3.0 which means for every Watt used for servers, storage or network switches, another 2 Watts are used for power, cooling, and facilities. Companies are tryingto reduce their PUE down to 1.6 or so. The lower the better, and 1.0 is the ideal.The problem is that changing the data center infrastructure is as difficult as replacingthe phone system or your primary ERP application.
While California has [Title 24], stating energy efficiency standards for both residential and commercial buildings, it does notapply to data centers. PG&E is working to add data center standards into this legislation.
The two speakers also covered Data Center [bogeymans], unsubstantiated myths that prevent IT departments fromdoing the right thing. Here are a few examples:
Power cycles - some people believe that x86 servers can typically only handle up to 3000 shutdowns, and so equipment is often left running 24 hours a day to minimize these. Most equipment is kept less than 5 years (1826 days), so turning off non-essential equipment at night, and powering it back on the next morning, is well below this 3000 limit and can greatly reduce kWh.
Dust - many are so concerned about dust that they run extra air-filters which impactsthe efficiency of cooling systems air flow. New IT equipment tolerates dust much betterthan older equipment.
Humidity - Mark had a great story on this one. He said their "de-humidifier" broke,and they never got around to fixing it, and they went years without it, realizing they didn't need to de-humidify.
The session wrapped up with some "low hanging fruit", items that can provide immediate benefit with little effort:
Cold-aisle containment--Why are so few data centers doing this?
Colocation providers need to meter individual clients' energy usage -- IBM offers the instrumentation and software to make this possible
Air flow management--Simply organizing cables under the floor tiles could help this.
Virtualization and Consolidation.
High-efficiency power supplies
Managing IT from a Business Service Perspective
The "other" future of the data center is to manage it as a set of integrated IT services,rather than a collection of servers, storage and switches.IT Infrastructure Library (ITIL) is widely-accepted as a set of best practices to accomplish this "service management" approach. The presenter from ASG Software Solutions presented their Configuration Management Data Base (CMDB) and application dependency dashboard. Theyhave some customers with as many as 200,000 configuration items (CIs) in their CMDB.
The solution looked similar to the IBM Tivoli software stack presented earlier this yearat the [Pulse conference].Both ASG and IBM "eat their own dog food", or perhaps more accurately "drink their own champagne", using these software products to run their own internal IT operations.
For many, the future of a "green" data center managed as a set of integrated service are years away, but the technologies and products are available today, and there is no reasonto postpone these projects any longer than necessary. For more about IBM's approach togreen data center, see [Energy EfficiencySolutions]. You can also take IBM's[IT Service Management self-assessment] to help determine whichIBM tools you need for your situation.