Inside System Storage -- by Tony PearsonTony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the IBM Executive Briefing Center in Tucson Arizona, and featured contributor to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson )
Wrapping up this week's theme on ways to make the planet smarter, and less confusing, I present IBM's third annual [five in five]. These are five IBM innovations to watch over the next five years, all of which have implications on information storage. Here is a quick [3-minute video] that provides the highlights:
It's Thursday here at the [Data Center Conference] here in Las Vegas. Trying to keep up with all the sessions and activities has been quite challenging. As is often the case, there are more sessions that I want to attend than I physically am able to, so have to pick and choose.
For many, the future of a "green" data center managed as a set of integrated service are years away, but the technologies and products are available today, and there is no reasonto postpone these projects any longer than necessary. For more about IBM's approach togreen data center, see [Energy EfficiencySolutions]. You can also take IBM's[IT Service Management self-assessment] to help determine whichIBM tools you need for your situation.Read More]
Well, I am here in New York City visiting clients, and was hoping to return to Tucson tomorrow morning, but now the weather folks are predicting a terrible snow storm that could delay my return.
I will be on vacation the rest of the year, so until then, you can follow the latest about IBM storage on [Twitter].Read More]
Ten years ago, Scott Adams, of Dilbert fame, coined the phrase ["confusopolies"] in his 1998prediction:
"In the future, all barriers to entry will go away and companies will be forced to form what I call 'confusopolies'.
John Quarterman brought this up in his post [Confusopoly, Scott Adams, Prophet of Finance], and Joshua Gans commentson related predictions in his post [10 Years Ago for Scott Adams]. Here's anexcerpt from John Quarterman:
"...But look at the list of industries he identified as already being confusopolies:I wonder if the IT storage industry is not becoming its ownconfusopoly itself.Take for example a recent tiff between fellow bloggers [Chuck Hollis from EMC] and [Kostadis Roussos from NetApp].
Let's start with this little gem from Chuck:
"If you've spent any time in the storage biz, you probably realize that the server vendors sell more storage than they have any right to."
This is the old [Supermarkets-vs-Specialty Shops] debate I discussed over a year ago. The debate goes along the lines that some peopleprefer to buy their entire information infrastructure (servers, storage, software and services)from a single vendor, one-stop shopping, while others might prefer to buy their pieces ascomponents from different vendors that specialize in each technology. Because of this, Specialty shops tend to focus on other Specialty shops as their primary competitors (EMC vs. NetApp), whileSupermarkets tend to focus on other Supermarkets (IBM vs. HP).
The apparent contradiction is that Chuck feels the Supermarkets (IBM, HP, Sun and Dell) should not have any right to sell storage, in the same manner that butchers, bakers and candlestick makersdo not believe that Supermarkets should have any right to sell meat, bread or candles?If servers and storage are so different, how can self-proclaimed storage-only specialist EMC have the right to sell their non-storage offerings, from server virtualization (VMware) to cloud-computing services? With EMC's latest announcement of DW/BI centers, I think we can safely take EMC off the list of storage-only specialists. We will needto come up with a third category for those caught in limbo between being one-stop shopping Supermarkets like IBM and being a pure storage-only Specialists like NetApp. Perhaps EMC has become the IT equivalent of Wal-Mart's[Neighborhood Market].(No offense intended to my friends at Wal-Mart!)
Then Chuck continues with these statements:
"It is rarely is it the case that a server vendor can offer you a better storage product, or better service, or better functionality than what a storage specialist can do.
This second contradiction relates to products that are manufactured by specialty shops, butsold through supermarket channels. Chuck would like to imply that the only storage products anyone should consider is gear made by specialty shops, whether you get it directly from them, or through Supermarket's with appropriate OEM agreements. Storage made by Supermarkets, either organicallydeveloped or through acquisitions, should not be considered? What happens when a Supermarket acquires a specialty shop? We've already seen how negative EMC has been against IBM's acquisitions of XIV and Diligent, which allowed a Supermarket like IBM to provide better products in both cases than what is available from any specialty shop. Kind of pokes a big hole in that argument!
But Dell also acquired EqualLogic, which Chuck admits might have a "fit in the marketplace".As it turns out, companies would rather buy EMCequipment from Dell sales people, than from EMC directly, and perhaps this is becauseDell, like IBM, sees the big picture. Dell, IBM and the rest of the IT Supermarkets understand theentire information infrastructure, not just the storage components of a data center. With HP and Sun selling HDS gear, and IBM selling NetApp gear, it becomes obvious that EMC needs Dell more than Dell needs EMC.
Chuck then pokes fun at NetApp in comparing the EMC NX4 to NetApp's FAS2020, comparable to IBM System Storage N series N3300. Here's an excerpt:
Like other Celerras, it does the full unified storage thing: iSCSI, NAS and "real deal" FC that isn't emulated.
The irony, of course, is that the NX4 does not actually use "real" Fibre Channel drives,but rather SAS and SATA drives. I guess Chuck's concern is that the NetApp, which doesuse "real" Fibre Channel drives, provides FC-attached LUNs to the host through its WAFL mapping,rather than through EMC's traditional RAID-rank mapping approach.How Chuck can imply that anything in the IT industry that is "emulated" is somehow seriouslyworse than "real", but then spend 40 percent of his posts devoted to the benefits of VMware,which offers "emulated" virtual machines, seems to be yet another contradiction.
The confusion continues in the battle over cloud-oriented storage.On Enterprise Storage Forum, Marty Foltyn has an article titled [The Cloud Offers Promise for Storage Users], cites a Gartner press release[Gartner Says Cloud Computing Will Be As Influential As E-business]. Here's an excerpt from Marty Foltyn's article:
"Cloud computing" has been ill-defined and over-hyped, yet storage vendors have been quick to trot out their own "cloud storage" offerings and end users are wondering whether there's significant cost savings in these services for them, particularly in tough economic times.
Consistent with Scott Adams's original prediction, the barriers of entry have lowered for storage vendors as well.Rather than competing on function and price through valued relationships and trusted expertise, some vendors would rather confuse instead. EMC tries to paint the NX4 as being "just as good as" anNetApp or IBM N series for unified storage, and EMC tries to create new categories, like Cloud-Oriented Storage (COS), to give their me-too products the impression they are in a league of their own.All of this to discourage customers from making their own comparisons and doing their own research.
IBM doesn't play that way. If you want straight talk aboutIBM's products, contact your local IBM Business Partner or sales rep.
technorati tags: Scott Adams, Dilbert, prediction, confusopoly, economic meltdown, Chuck Hollis, EMC, Kostadis Roussos, NetApp, Supermarkets, Specialty Shops, IBM, HP, Sun, Dell, HDS, VMware, Wal-Mart, EqualLogic, OEM, N3300, Fibre Channel, FC, iSCSI, NX4, COS[Read More]
Continuing this week's theme, my team here at theTucson Executive Briefing Center (TEBC) have made these two videos for me, usingcloud-computing facilities from OfficeMax and the folks at JibJab.Only five people were allowed per video, so we had to make two to get everyone in.
If you have been to the Tucson Executive Briefing Center, perhaps you can recognizesome of our faces!Read More]
This wraps up my week in Las Vegas for the 27th Annual [Data Center Conference]. This conference follows the common approach of ending at noon on Friday, so that attendees can get home to their families for the weekend, or start their weekend in Las Vegas early to watch the 50th annual Wrangler National Finals Rodeo.
I attended the last few sessions. Here is my recap:
I hope you have enjoyed this series of posts. In addition to the sessions I attended, theconference has provided me with 67 presentations for me to review. Those who attended couldpurchase all the audio recordings and proceedings of every session for $295 US dollars, and those who missed the event can purchase these for $595 US dollars. These are reasonable prices, when you realize that the average Las Vegas visitor spends 13.9 hours gambling, losing an average of $626 US dollars per visit. The audio recordings and proceedings can provide more than 13.9 hours of excitement for less money!
technorati tags: LSC27, Las Vegas,Rodeo,SSD, IOPS, HDD, Sun, ZFS, Disaster Recovery, RPO, RTO, iSCSI, IBM, IP200i, Dell, EqualLogic, EMC, HP, LeftHand Networks, NetApp, Compellent, Rackable, Violin, Verari Systems, DS3300, N series, System x, FCoE[Read More]
The booths at a typical week-long tradeshow only go from day 2 to day 4, so that day 1 and day 5 can be used for unpacking and repacking all of the demo equipment and displays. This was the case here at the27th annual [Data Center Conference] here in Las Vegas.
Marshall Lancaster from [United Stationers Technology Services]presented how their [Lagasse] subsidiary successfully survived [Hurricane Katrina in New Orleans] in 2005. I feel this was one of the bestpresentations of the week, here at the [Data Center Conference]!
Lagasse, Inc. sells janitorial supplies, such as mops, cleaning chemicals, waste receptacles, and garbage can liners. Of the 1000 employees of Lagasse nationwide, about 200 associates were located in New Orleans at their main Headquarters, primary customer care center, and primary IT computing center.
Amazingly, Lagasse did not have a formally documented BCP (Business Continuity Plan) but more of aBCI (Business Continuity Idea). They chose to take a ["donut tire"] approach, putting older previous-generation equipment at their DR site. They knew that in the event of a disaster,they would not be processing as many transactions per second. That was a business trade-offthey could accept.
Evaluating all the different threat scenarios for impact and likelihood, and focused on hurricanes and floods.They had experienced previous hurricanes, learning from each,with the most recent being 2004 Hurricane Ivan and 2005 Hurricane Dennis. From this, they wereable to categorize three levels of DR recovery:
The time-line of events went as follows:
I was quite impressed with their company's policy for how they treat their employees during a disaster. For many companies, people during a disaster prioritize on their families, not their jobs.If any associate was asked to work during a disaster, the company would take care of:
Marshall felt that if you don't know the names of the spouse and kids of your key employees, you are not emotionally-invested enough to be successful during a disaster.
For communications, cell phones were useless. They could call out on them, but anyone with acell phone with 504 area code had difficulty receiving calls, as the calls had to be processedthrough New Orleans. Instead, they used Voice over IP (VoIP) to redirect calls to whichever remote call center each associate went to. Laptops, Citrix, VPN and email were considered powerful tools during this process. They did not have Instant Messaging (IM) at the time.
While the disk and tapes needed to recover Tiers 1 and 2 were already in Chicago, the tapes for Tier 3 were stored locally by a third-party provider. When Lagasse asked for thier DR tapes back, the third-party refused, based on their [force majeure] clause. Force majeure is a common clause in many business contracts to free parties from liabilityduring major disasters.Marshall advised everyone to strike out any "force majeure" clauses out of any future third-party DR protection contracts.
Hurricane Katrina hit the US hard, killing over 1400 people, and America still has not fully recovered. The recovery of thecity of New Orleans has been slow. Massive relocations has caused a deficit of talent inthe area, not just IT talent, but also in the areas of medicine, education and other professions. The result has been degraded social services, encouraging others to relocate as well. Some have called it the "liberation effect", a major event that causespeople to move to a new location or take on a new career in a different field.
On a personal note, I was in New Orleans for a conference the week prior to landfall, and helped clients with their recoveries the weeks after. For more on how IBM Business Continuity Recovery Services (BCRS) helped clients during Hurricane Katrina, see the following [media coverage].
technorati tags: Marshall Lancaster, United Stationers, Lagasse, BCP, Hurricane Katrina, Business Continuity, Disaster Recovery, donut tire, New Orleans, VoIP, Citrix, VPN, liberation effect, Chicago, force majeure, BCRS[Read More]