The comic combines the recent popularity in cookbooks to help parents get their children to eat morevegetables, such as Jessica Seinfeld's [Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food], with the popularity of the latest Batman movie, [The Dark Knight]. To be fair, I have not reviewed the recipe book,but certainly being the wife of comedian Jerry Seinfeld and mother of his children sufficiently qualifies her to write such a book. I did have the pleasure to see this movie at an IMAX movie theater in Hartford, CT a few weeks ago. I highly recommend it. (See also my friend Pam's awesome [review of this movie]).Some have argued the movie franchise has "gone dark" from the previous Batman movies and may not be appropriatefor children. Hiding vegetables in meals may not the right thing for children either.
In the comic, the young boy sees right through it, using the word "mojave" as the new slang for "deceive". In Arizona,Mojave refers to both the [desert in the northern part of the state], and the [Native American tribe] that live there. Butin this case, it refers to Microsoft's deceptive [Mojave Experiment].
Unlike IBM that repeatedly delivers unique and innovative new products to the marketplace, Microsoft pulls theold ["bait and switch"] routine. In a series of hiddencamera interviews, Microsoft asks skeptical people who have never used Microsoft Vista operating system their opinions.As expected, all express concerns of problems they have heard about Microsoft's new OS, from friends, colleagues or Apple television advertisements. On a scale of 0 (won't touch it) to 10 (can't wait to have it), the averageskeptic rated Vista with a paltry 4.4 score.
The Microsoft interviewers then show them the new "Microsoft Mojave" Operating System, and askthese same skeptics for their opinions, of which many (35 out of 140 by one account) express they like it, find this new OS usefuland intuitive. The interviewers then explain that this Mojave OS was nothing more than the existing Vista OS alreadyin the marketplace. The average rating for Mojave OS was a significantly higher 8.5 score.Just like hiding spinach in a meal to get your kids to eat it. They tricked you, and you saidyou liked it!
On ZDnet, Adrian Kingsley-Hughes takes Microsoft to task in his post [The “Mojave Experiment” - Just an exercise in guided clicking or does it highlight some of the problems with Windows Vista] and his follow-up post[Dissecting Microsoft’s Mojave Experiment]. His conclusion: He considers the marketing experiment cleverly devious, but the outcome of the experiment is vacuous.
Perhaps the key take-away is whom should prospective customers listen to when evaluating a new product. Microsoftis reasonable in feeling that customers should not base their opinions about Vista solely on lopsided Apple televisioncommercials. Apple, Inc. is one of Microsoft's primary competitors. I feel, however, that if you have friends or colleagues who have shared with you their hands-on experiences, that indeed should have much higher weighting.
Nothing, of course, beats personal experience. If you want to try out one of IBM's latest products for yourself, please contact your local IBM Business Partner or IBM sales representative.
technorati tags: IBM, Geek and Poke, Jessica Seinfeld, Jerry Seinfeld, Deceptively Delicious, The Dark Knight, IMAX, Batman, Mojave, Desert, Native American, tribe, Microsoft, Vista, Mojave Experiment, hidden camera, interview, ZDnet, Adrian Kingsley-Hughes, Apple