I'm following theadvice of Tim Sanders, who reminds us ["Don't let the Wookie always win"
In this case, it is not chess pieces, but FUD being slung around like mud between vendors. EMC blogger Chuck Hollis' post [Products vs. Features] correctly pointsout that IBM has invented most nearly everything useful in IT, and sadly a few things we wish we hadn't.Gene Amdahl, who left IBM to start his own company, is credited for coining the phrase describing IBM'sinnovative sales techniques. Wikipedia has a nice write up on the history of[Fear, Uncertainty and Doubt(FUD)].
Nowadays, when you hear "FUD" most storage administrators immediately think of EMC, who have taken this method to anew level of art-form. Take for example two EMC entries from fellow blogger BarryB, on his Storage Anarchist blog:[Not Dead Yet, andPushing Daisies].The first is a reference to a funny scene from a Monty Python movie, and the second one is referring to a terriblenew television program called "Pushing Daisies". (In this show, the main character can bring a dead personback to life for sixty seconds, just long enough to ask a few questions on behalf of his detective friend. He must touch the person again within 60 seconds, or someone else randomly dies instead. I amnot a fan of this concept, and found it a bit morbid and creepy. But I digress.)
It is true I was on vacation the past two weeks, but this was group travel I booked over six months ago before we had the exact dates lined up for our various announcements, and not a last-minute celebration of my recent new job assignment. I got all my assignments for this announcement turned in before leaving for my trip. I never thought of checking with fellow IBM blogger BarryW to make sure that we don't have overlapping vacation schedules, leaving the "blogosphere" unmanned, so to speak, but it is not a bad idea. Fortunately, our IBM PR team was able to make their rebuttal through other means. You can read the recap on Techworld [Marketing Wars by Proxy].
Several astute readers on my blog, however, requested that I add my two cents. Let's take a look at some of BarryB's comments:
...most DS8300's are to this day most frequently bundled as "free" storage with IBM mainframe and server sales.
We just shipped our 15,000th box, so for this absurd statement to be true, more than half would have to be given away as part of a server-and-storage deal?Actually, about a third of our DS8000 sales are sold with servers in the same bundle, and while we do provide discounts from the official list price, that is not the same as "free". The other two thirds are sold into accounts to be used with the existing servers already deployed. So BarryB, your math doesn't work out. (Perhaps you've been taking Hitachi math lessons???)
It is interesting however, that when we do a 4-year TCO comparison, between a normally-discounted DS8000 versus free EMC DMX4 hardware, IBM still has the lower cost, given that most of the price-gouging from EMC happens after the initial sale, through software features, annual Powerpath renewals and MES upgrades. If you are an EMC customer, and you are planning to add more capacity to your DMX, ask EMC to charge you no more than what you originally paid on a dollar-per-GB basis for the initial capacity. That's only fair, right?
...No thin provisioning, or even a commitment to thin provisioning. Just crickets. (Celerra support since Jan 2006...
EMC DMX does not have thin provisioning available today either, so BarryB brings up Celerra, their NAS box? IBM System Storage N series NAS box also has thin provisioning, so if you want thin provisioning you can buy a NAS box from EMC or IBM. Thin provisioning makes sense using NAS protocols, as there are actual commands to "delete a file" that can then free up the related blocks in a thin-provisioned environment. The only way to do this with block-oriented protocols is to get the OS to notify the storage device that blocks can be freed up. As it turns out, IBM's z/OS has such support, which we developed specifically for our thin-provisioning support in our IBM RAMAC Virtual Array disk systems back in the 1990s.For block-oriented devices on most other operating systems, thin provisioning may not be all that it is cracked up to be.
No SATA drives (only DMX-4 supports native SATA-II drives, since Aug’07)
A few people are confused on this. IBM DS8000 has supported FATA for quite some time now, same slower speeds and higher capacities as SATA, but are technically NOT the same as SATA. FATA are designed to provide better protection against vibrational shock, to improve reliability of the drives. IBM felt that if the data was important enough to put on a high-end system, it should get better-than-SATA treatment. If you really want SATA, try our IBM System Storage N series, DS4000 or DS3000 models.
No RAID 6 (DMX-3 has supported multi-dimensional RAID since Q1’07, DMX-4 since Aug'07, ...
IBM N series supports RAID6, but we called it RAID-DP and that confused some people. Same thing, DP stands for Dual Parity, protecting against a double-disk failure. We also just announced RAID6 on our DS4000 series, by the way.
No 4Gb back-end (USP-V since May '07, DMX-4 since Aug’07)
I found this one odd, since BarryB himself in an earlier post explained why 4Gbps back-end made no difference to DMX4 performance in this post [DMX-4 and Oh So Much More
], which I will put into a different color so you can tell it is from a different post:
You may have noticed that there weren't any specific performance claims attributed to the new 4Gb FC back-end. This wasn't an oversight, it is in fact intentional. The reality is that when it comes to massive-cache storage architectures, there really isn't that much of a difference between 2Gb/s transfer speeds and 4Gb/s. Transmit times are really only a tiny portion of I/O overhead, and just don't make that much difference when a massively-cached system is pre-fetching reads, buffering/delaying writes and reordering I/O requests to minimize seek times. Not that 4Gb/s won't help some applications, but most people just won't see any noticeable difference.
In this case, BarryB is right. The IBM DS8000's 2Gbps back-end is not a performance bottleneck. The DS8000 with a 2Gbps back-end is faster than DMX4 with a 4Gbps back-end for business application workloads. EMC doesn't publish SPC benchmarks to deny this, so you will just have to take our word on this.
Still only 1024 maximum disk drives (DMX-3 & 4 support up to 2400 drives, USP-V supports 1152)
I would be curious to see how many customers have more than 1024 drives on any high-end disk array.As we learned back in [Day 2 Storage Symposium
], the average DS8100 has 17.4 TB, and DS8300 has 41.5 TB capacity. Using 500GB drives,that's only 83 spindles. Even with 73GB drives, that's 568 spindles. Plenty of room for growth, so I am notconvinced that higher theoretical upper architectural limits are worth discussing here.
Still only two HARD LPARs (partitions) ..., and even IBM’s mid-tier products support more than 2 storage partitions (in this same announcement)
IBM's two LPARs are TWICE what EMC DMX offers. I don't even know why anyone from EMC would bring this up? While EMC is enjoying their success with VMware, the lack the experience to carry this over to their storage lines. Until EMC offers MORE THAN TWO of any kind of partitions on their high-end offerings, there just is no credibility here. As for our "storage partitions" on our DS4000 line, that is an unfortunate mis-understanding of the press release. On the DS4000, the term "storage partition" is really "LUN masking", dividing up only which disks can be accessed by which hosts, and not dividing up any processor or cache capacity. So this is not the same as any LPAR concept on any other system. For example, a DS4000 with 64 partitions can be attached to 64 hosts, or 64 host-clusters like a Windows MSCS environment or AIX HACMP.
No native Ethernet replication or iSCSI support (Symmetrix has had since 2002)
Again, I found this one odd. On another EMC post, [Vigorous Debates
],Chad Sakac mentions that only 2% of Symmetrix are sold with IP ports, not sure if this is for Ethernet replication, iSCSI attachment, or both (Again, I will use a different color):
On the Symm business (a huge part of EMC’s business – the IP ports are included on 2% of deals. That’s a fact.
Just because engineer can put a feature or function on a box, doesn't mean there is business sense to do so. I would hate for IBM to invest millions of dollars on native iSCSI support, only to have 2% of our DS8000 boxes sold with that feature. Customers who have DS8000 on FC SANs already deployed can easily add iSCSI support either through their SAN switches, or by fronting the DS8000 with an N series gateway. Most customers looking for native iSCSI are the smaller no-SAN-deployed SMB customers, and for them, we have both the DS3300 and the various N series models to choose from.
Well that's my two cents. The DS8000 series remains a strategic part of the IBM System Storage offering matrix, with continued investment in the development, as well as on-going research that we can leverage throughout the IBM company. I would like to read your thoughts on this, post me a comment below.
technorati tags: Tim Sanders, Wookie, C3-PO, Star Wars, chess, FUD, Amdahl, Monty Python, Pushing Daisies, BarryB, Storage Anarchist, IBM, disk, systems, DS8000, DS8300, DS8100, TCO, EMC, DMX, DMX4, thin provisioning, Celerra, z/OS, RAMAC Virtual Array, RVA, SATA, FATA, RAID-6, RAID6, RAID-DP, 4Gb, 4Gbps, 2Gbps, back-end, LPAR, LUN masking, MSCS, AIX, HACMP, DS4000, DS3000, Chad Sakac, iSCSI, Ethernet, IP
It's official! My "blook" Inside System Storage - Volume I
is now available.
|This blog-based book, or “blook”, comprises the first twelve months of posts from this Inside System Storage blog,165 posts in all, from September 1, 2006 to August 31, 2007. Foreword by Jennifer Jones. 404 pages.|
- IT storage and storage networking concepts
- IBM strategy, hardware, software and services
- Disk systems, Tape systems, and storage networking
- Storage and infrastructure management software
- Second Life, Facebook, and other Web 2.0 platforms
- IBM’s many alliances, partners and competitors
- How IT storage impacts society and industry
You can choose between hardcover (with dust jacket) or paperback versions:
This is not the first time I've been published. I have authored articles for storage industry magazines, written large sections of IBM publications and manuals, submitted presentations and whitepapers to conference proceedings, and even had a short story published with illustrations by the famous cartoon writer[Ted Rall].
But I can say this is my first blook, and as far as I can tell, the first blook from IBM's many bloggers on DeveloperWorks, and the first blook about the IT storage industry.I got the idea when I saw [Lulu Publishing] run a "blook" contest. The Lulu Blooker Prize is the world's first literary prize devoted to "blooks"--books based on blogs or other websites, including webcomics. The [Lulu Blooker Blog] lists past year winners. Lulu is one of the new innovative "print-on-demand" publishers. Rather than printing hundredsor thousands of books in advance, as other publishers require, Lulu doesn't print them until you order them.
I considered cute titles like A Year of Living Dangerously, orAn Engineer in Marketing La-La land, or Around the World in 165 Posts, but settled on a title that matched closely the name of the blog.
In addition to my blog posts, I provide additional insights and behind-the-scenes commentary. If you go to the Luluwebsite above, you can preview an entire chapter in its entirety before purchase. I have added a hefty 56-page Glossary of Acronyms and Terms (GOAT) with over 900 storage-related terms defined, which also doubles as an index back to the post (or posts) that use or further explain each term.
So who might be interested in this blook?
- Business Partners and Sales Reps looking to give a nice gift to their best clients and colleagues
- Managers looking to reward early-tenure employees and retain the best talent
- IT specialists and technicians wanting a marketing perspective of the storage industry
- Mentors interested in providing motivation and encouragement to their proteges
- Educators looking to provide books for their classroom or library collection
- Authors looking to write a blook themselves, to see how to format and structure a finished product
- Marketing personnel that want to better understand Web 2.0, Second Life and social networking
- Analysts and journalists looking to understand how storage impacts the IT industry, and society overall
- College graduates and others interested in a career as a storage administrator
And yes, according to Lulu, if you order soon, you can have it by December 25.
technorati tags: IBM, blook, Volume I, Jennifer Jones, system, storage, strategy, hardware, software, services, disk, tape, networking, SAN, secondlife, Web2.0, facebook, Lulu, publishing, Blooker Prize, articles, magazines, proceedings, Ted Rall, insights, glossary, early-tenure, mentors, library, classroom, administrator, print, publish, on demand
In North America, today marks the start of the "Give 1 Get 1" program.
|Children using the XO laptop|
I first learned from this when I was reading about Timothy Ferriss' [LitLiberation project] on his [Four Hour Work Week] blog, and was surfing around for related ideas, and chanced upon this. I registered for a reminder, and it came today(the reminder, not the laptop itself).
Here's how the program works. You give $399 US dollars to the "One Laptop per Child" (OLPC)[laptop.org] organization for two laptops: One goes to a deserving child ina developing country, the second goes to you, for your own child, or to donate to a localcharity that helps children. This counts as a $199 purchase plus a $200 tax-deductible donation.For Americans, this is a [US 501(c)(3)] donation, and for Canadians and Mexicans, take advantage of the low-value of the US dollar!
If your employer matches donations, like IBM does, get them to match the $200donation for a third laptop, which goes to another child in a developing country. As for shipping, you pay only for the shipping of the one to you, each receiving country covers their own shipping. In my case, the shipping was another $24 US dollars for Arizona.No guarantees that it will arrive in time for the holidays this December, but it might.
To sweeten the deal, T-mobile throws in a year's worth of "Wi-Fi Hot Spot"that you can use for yourself, either with the XO laptop itself, or your regular laptop, iPhone, or otherWi-Fi enabled handheld device.
National Public Radio did a story last week on this:[The $100 Laptop Heads for Uganda]where they interview actor [Masi Oka], best known from the TV show ["Heroes"], who has agreed to be their spokesman.At the risk of sounding like their other spokesman, I thought I would cover the technology itself, inside the XO,and how this laptop represents IBM's concept of "Innovation that matters"!
The project was started by [Nicholas Negroponte] from [MIT University] as the "$100 laptop project". Once the final designwas worked out, it turns out it costs $188 US dollars to make, so they rounded it up to $200. This is stillan impressive price, and requires that hundreds of thousands of them be manufactured to justify ramping upthe assembly line.
Two of IBM's technology partners are behind this project. First is Advanced Micro Devices (AMD) that providesthe 433Mhz x86 processor, which is 75 percent slower than Thinkpad T60. Second is Red Hat,as this runs lean Fedora 6 version of Linux. Obviously, you couldn't have Microsoft Windows or Apple OS X, as both require significantly more resources.
The laptop is "child size", and would be considered in the [subnotebook] category. At 10" x 9" x 1.25", it is about the size of class textbook,can be carried easily in a child's backpack, or carried by itself with the integrated handle. When closed, it is sealedenough to be protected when carried in rain or dust storms. It weighs about 3.5 pounds, less than the 5.2 pounds of myThinkpad T60.
The XO is "green", not just in color, but also in energy consumption.This laptop can be powered by AC, or human power hand-crank, with workin place to get options for car-battery or solar power charging. Compared to the 20W normally consumed bytraditional laptops, the XO consumes 90 percent less, running at 2W or less. To accomplish this, there is no spinning disk inside. Instead, a 1GB FLASH drive holds 700MB of Linux, and gives you 300MB to hold your files. There isa slot for an MMC/SD flash card, and three USB 2.0 ports to connect to USB keys, printers or other remote I/O peripherals.
The XO flips around into three positions:
Standard laptop position has screen and keyboard. The water-tight keyboard comes in ten languages:International/English, Thai, Arabic, Spanish, Portuguese, West African, Urdu, Mongolian, Cyrillic, and Amharic.(I learned some Amharic, having lived five years with Ethiopians.)There does not appear be a VGA port, so don't be thinking this could be used as an alternative to project Powerpoint presentations onto a big screen.
Built-in 640x480 webcam, microphone and speakers allow the XO to be used as a communication device. Voice-over-IP (VOIP) client software, similar to Skype or [IBM Lotus Sametime], is pre-installed for this purpose.
The basic built-in communication are 802.1g (54Mbs) that you can use to surf the web usingthe Wi-Fi at your local Starbucks; and 802.1s which forms a "mesh network" with other XO laptops, and can surf theweb finding the one laptop nearby that is connected to the internet to share bandwidth. This eliminates the need to build a separate Wi-Fi hub at the school. There are USB-to-Ethernet and USB-to-Cellular converters, so that might be an alternative option.
Flipped vertically, the device can be read like a book.The screen can be changed between full-color and black-white, 200 dpi, with decent 1200x900 pixel resolution. The full-color is back-lit, and can be read in low-lighting. The black-white is not back-lit, consumes much less power, andcan be read in bright sunlight. In that regards, it is comparable to other [e-book devices], like a Cybook or Sony Reader.
Software includes a web-browser, document reader, word processor and RSS feed reader to read blogs.The OLPC identifies all of the software, libraries and interfaces they use, so that anyone that wants to developchildren software for this platform can do so.
- Game mode
With the keyboard flipped back, the 6" x 4.5" screen has directional controls and X/Y/A/B buttons to run games. This would make it comparable to a Nintendo DS or Playstation Portable (PSP). Again, the choice between back-lit color,or sunlight black-white screen modes apply. Some games are pre-installed.
So for $399, you could buy a Wi-Fi enabled[16GB iPod Touch
] for yourself, which does much the same thing, or you can make a difference in the world.I made my donation this morning, and suggest you--my dear readers in the US, Canada and Mexico--consider doing the same.Go to [www.laptopgiving.org
] for details.
Continuing my week's theme on Innovations that matter, I thought I would tackle energy efficiency and the recent excitement over the Smart car.
USA Today had an article [America crazy about breadbox on wheels called Smart car]. This car weighs only 2400 pounds, gets a respectable 33 MPG City,and 40 MPG Highway, with a list price of $11,590 US dollars. These have been in Europe for some time now.The "Smart" name comes from combining the S from Swatch, the M from Mercedes and ART. The car was designed byNicholas Hayek, founder of the SWATCH wristwatch line, and manufactured by Daimler, who also makes Mercedes cars.
We have many communities here in Tucson that people drive street-legal golf carts. People don't realize but bothelectric and electric/gas hybrid golf carts have been around for a long time. Some of the nicer golf carts run forabout $7,000 US dollars, with a shelf on the back that can hold two sets of golf clubs, or groceries.Of course, you would never take a golf cart on the highway, so that is where the Smart car comes in, with a 10gallon tank, could easily get you from one major city to another.
Like golf carts, the Smart-for-Two model being sold in the US will hold only two people, which is perfect for manyAmerican families. The standard 4-person or 5-person sedan is too big for most DINKS (Dual Income, No Kids), and other families with kids often opt for the 7-person SUV instead.
It is good to see that energy consumption is finally getting the attention it deserves. IBM recently announced some exciting offerings to help data centers manage their energy consumption:
- IBM Systems Director Active Energy Manager V3.1 [AEM]:
A new, key component of IBM's [Cool Blue portfolio] offering, AEM helps clients manage and even potentially lower energy costs. According to Gartner, insufficient power and excessive heat remain the greatest challenges in the data center. With AEM, IT managers can understand exact power/cooling costs, manage the efficiency of the current environment and reduce energy costs. AEM is the only energy management software tool that can provide clients with a single view of the actual power usage across multiple IBM platforms, including x86, blades, Power and storage systems, with plans to extend support to the mainframe.
- IBM Usage and Accounting Manager Virtualization Edition V7.1 [UAV]for System p and System x:
UAV gives IT managers more information to manage data center costs. These powerful usage management tools are designed to accurately measure, analyze, and report resource utilization of virtualized/consolidated/shared resources. With UAV, IT managers can better manage costs and justify new systems by determining who is using how much of which resource; assessing the cost of an IT service or application; and accurately charging each user or department. Working with AEM capabilities, it will also allow tracking of energy consumption costs by server and by user. This level of reporting eliminates a key inhibitor to the adoption of virtualization and consolidation and further differentiates IBM systems.
- IBM Tivoli Usage and Accounting Manager[UAM]:
This solution -- ideal for heterogenous IT shops -- serves as an accurate measurement tool underlying billing processes and SLA compliance. UAM provides usage-based accounting and charging for virtually any IT resources across the enterprise -- ranging from mainframes to virtualized servers to storage networks and more. The Usage and Accounting Manager Virtualization offerings seamlessly integrate into it.
Whether you are trying to reduce energy consumption in your data center, or in your transportation around town, these innovations can help you stay "green".
technorati tags: Smart Car, USAToday, golf cart, street legal, hybrid, MPG, green, energy, IBM Systems, Director, AEM, UAV, UAM, TUAM, SLA, management, virtualization, DINKS, SUV
Last year, I posted about IBM VP Bob Hoey's three[Training Videos
]about selling to the mainframe customer.
Well, his team has done it again. Here are the next three in the series:
Of course, not all of our YouTube videos are this silly. Others are focused on serious topics.Take for example this IBM UK Whiteboard session:[Using Virtualisation to Improve Utilisation]
technorati tags: IBM, Bob Hoey, mainframe, art+of+sale, virtualization, virtualisation, YouTube, whiteboard
Wrapping up my week's theme on "Innovation that matters", I would explore how sometimes innovations are inspired by thinking differently in solving problems, and observing howothers solve similar problems in other domains.
Take for example this little Shell Oil[RealEnergy "Eureka"] video webisode. It's about eight minutes long, and helps explain a recent innovation Shellmade to help extract oil from awkward locations. Look for how the engineer was inspired by observing something his son did, that he in turn applied to innovatively solve this challenging problem.
Thinking differently has helped IBM innovate as well. Today, IBM announced it has shippped its 10,000th Storage Virtualization Engine, which coincidentally happens to correspond with today's GA date of SVC 4.2.1 release. From the [IBM Press Release]:
"IBM has been delivering virtualization capabilities for more than 40 years and today we unveil a milestone in the area of data storage virtualization with the shipment of 10,000 storage virtualization engines -- a fact no other storage company in the world can claim," said Kelly Beavers, Director, Storage Software, IBM. "By working across multiple platforms, IBM's storage virtualization helps to lower energy costs and unlocks the proprietary hold that other storage vendors have had on customers for years -- which IBM believes makes storage virtualization the killer application in the storage industry over the next decade."
SVC helps improve flexibility and responsiveness of IT infrastructures, such as creating a single virtual pool of information across the enterprise, enabling IT departments to respond more quickly to business needs and manage resources more flexibly. Benefits including increased resiliency, better application availability, simplified data migrations, and improved resource utilization can all be achieved through storage virtualization and these benefits are increased further when SVC is coupled with server virtualization such as through IBM System p LPARs and VMware ESX Server.
IBM's storage virtualization helps to unlock the proprietary hold that vendors such as EMC, HP and Hitachi have had on customers for years. With IBM SVC, customers can choose any combination of supported EMC, IBM, HP, Hitachi or other devices, virtualize them, and manage and deploy them easily and with greater flexibility and independence than ever before.
You can also read this[MarketWire] article.
I've posted before on IBM's [history of storage virtualization], but there are still a few folks not convinced.Dr. Kevin McIsaac has an article on ComputerWorld[Vendor Claims on Storage Virtualization] that warns against vendor hype. Dr. McIsaac feels"network-based storage virtualization results in a lowest common denominator view of the infrastructure, eliminating the value-added features of the array." This is really not a "network" issue, as this applies equally to Hitachi's USP-V directly cabled to external storage, no network required.IBM BarryW gives his take [Lowest Vendor Neutral Denominator] on his blog.
The concern that adding SVC (or USP-V) in front of other disk arrays adds complexity or eliminates the value-added features of older technologies, can be addressed simply by observing how similar problems were solved by the automobile industry.
- In 1911, the automobile industry introduced the "electric starter", eliminating the value-added features of the "hand crank".Instead of standing in front of the vehicle turning a hand crank over and over until the engine started, the driversat inside the vehicle and turned a small key or pressed a button, and let the "electric starter" do it. Yes, this meant thatcars were more complicated by adding a battery and electric system, but it also made cars easier to start and drive. Despite manufacturers arguing why their hand cranks were better than the hand cranks of other manufacturers, automobile models with hand cranks disappeared by 1920.
- In 1934, the automobile industry introduced the "automatic transmission" eliminating the value-added featuresof the "stick shift" and "clutch pedal". Before, people had to know when to shift gears manually, depending ontheir speed, engine RPM, and steepness of the hill they are driving on, pressing the clutch pedal at the same time, requiring skilled hand-foot coordination. Yes, cars weremore complicated with more equipment under the hood, but it made them easier and safer to drive, with one less thing to distract the driver. Surprisingly cars with automatic transmissions can be more energy-efficient, employing best practices when to automatically shift gears to optimize fuel economy.
While you can still purchase automobiles with manual transmission, the newer hybrids and electric vehiclesnearly universally all have automatic transmission. Not everyone is skilled enough to drive a car with manual transmission, something to consider when you decide which car to take on a cross-country road trip if you want to share the driving responsibilities with the rest of your group.Not surprisingly, rental car companies like Hertz offer primarily cars with automatic transmission, both forincreased safety, and to broaden the reach to all driving skill levels.
- In 1946, the automobile industry introduced "power windows", eliminating the value-added features of the window-crankon each door to roll the window up or down. Now you just press or pull a lever or button, until the window reaches the desired position. Yes, this means that cars are yet again more complicated,with little motors inside each door panel, but it made them easier to use, with the added safety option to lock out children from rolling down the back windows.
Some people actually choose manual windowsout of fear of driving their car into a lake or river, assuming a window-crank may make the difference in escaping the vehicle. It is these kinds of highly-unlikely scenarios that cause people to make bad purchase decisions. A betterapproach is to learn how to [escape from a sinking vehicle] properly, and keep the right "window-breaking" tools on hand. I keep a hammer for this purpose, and while you might think that Tucson has norivers or lakes to worry about, we do have flash floods, and I'll take knowledge-plus-hammer over window-crank any day.
So, when a company or industry innovates a new way of doing something, changing the way people think about the problem, it might take a while to take effect. SVC has been well-received in the marketplace, with thousands of delighted clients in production.
technorati tags: Shell, Oil, Eureka, video, webisode, IBM, storage, virtualization, engine, SVC, Kelly Beavers, EMC, HP, Hitachi, HDS, Kevin McIsaac, ComputerWorld, network-based, USP, USP-V, Hu Yoshida, BarryW, automobile, industry, electric starter, automatic transmission, power windows, escape, sinking, car, Tucson
Continuing this week's theme of "Innovation that Matters", today I'll discuss cell phones, and their rolein "cloud computing". Some people call these "cellular phones", "mobile phones" or "hand phones".I have posted about these topics before. Last January, I discussed the[Convergence
]represented by Apple's iPhone, and in August, I talked about[Accessing Data in the Clouds
], but some recent announcements bring this back up as a fresh topic.
With the [end of the PC era] upon us,IBM researchers John J. Barton, Shumin Zhai, and Steve B. Cousins from the Almaden Research Center wrote aresearch paper [Mobile Phones Will Become The Primary Personal Computing Devices], and USA Today reports that [Social networkers reach out more with cellphones]. Of course, telephones, including those attached to land lines, have always been used for social networking since the late 1800s, to arrange parties, reunions, and other get-togethers, but this article is referring to the new "Web 2.0" meaning of social networking, with services like Facebook, Flickr, MySpace and Twitter.
This is a major game-changer, forcing companies to rethink many of their strategies. For example,John Windsor, on The YouBlog asks the CBS Interactive division[What Business Are You In?]The answer is that CBS is shifting from a content focus, to an audience focus, looking to provide CBS television contentto an audience of cell phone users.ThinkBeta [Me, My Cell Phone and I] presents some interesting statistics. Google CEO Eric Schmidt estimates there are over 2.5 billion cell phones in use today, with 288 million units shipped alone in 3Q07.
That's quite a trend. As a leader in IT innovation, IBM tries to stay one step ahead of the industry, selling off mature technologies to other manufacturers, like typewriters, printers, and most recently laptops and desktop PCs, so that it can focus on newer technologies and market trends. For example, while many people might be aware that IBM designs and fabricates processor chips for all of the major game consoles (Microsoft's Xbox 360, Nitentendo's Wii, and Sony'sPlay Station 3), they might not know that IBM also makes chips for many cell phone manufacturers. IBM[POWER Architecture] blog writes about the IBM CMOS 7RF SOI semiconductor:
IBM has managed to integrate seven Radio Frequency (RF) front-end functions onto this single CMOS chip using silicon-on-insulator (SOI) technology. And this means? For cell phones, according to IBM foundry product director Ken Torino, "Our solution minimizes insertion loss and maximizes isolation which will prevent dropped calls even on the most inexpensive handsets." Currently, cell phone RF front-end functions are handled by five to seven chips and at least two of those are using expensive gallium arsenide (GaA) technologies. The CMOS 7RF SOI should not only reduce costs by eliminating the need for so many chips, but also trim the fat from materials expenditures since GaA tech is somewhat expensive. IBM predicts that manufacturers will first use the chip to reduce on-phone processors to two or three before making the leap to a single chip.
With all this demand, the world will need engineers to develop softwareapplications that work in this new environment. This plays into IBM's strength in the area of grid and supercomputing.IBM and Google announced they have jointly established an Internet-scale computing initiative to promote new software development methods that can help students and researchers address the challenges of Internet-scale applications. From[IBM Internet-scale computing] webpage:
Internet use and content has grown dramatically, fueled by global reach, mobile device access, and user-generated Web content, including large audio and video files. More of the world population is looking to the mobile Web to fulfill basic economic needs. To meet this challenge, Web developers need to adopt new methods to address significant applications such as search, social networking, collaborative innovation, virtual worlds and mobile commerce.
The University of Washington is the first to join the initiative. A small number of universities will also pilot the program, including Carnegie-Mellon University, Massachusetts Institute of Technology, Stanford University, the University of California at Berkeley, and the University of Maryland. In the future, the program will be expanded to include additional researchers, educators and scientists.
The heart of the project is a large cluster of several hundred computers (a combination of Google and IBM systems) that is planned to grow to more than 1,600 processors. Students will access the cluster through the Internet to test their parallel programming projects. The cluster is powered with open source software, including:
The project includes a Web site to encourage collaboration among universities in the program, built with Web 2.0 technologies from the [IBM Innovation Factory].
For more viewpoints on this, read the [Google Press Release],or the reviews at [PC World,Cnet,GridsWatch,BBC News, eWeek,IT Jungle].
technorati tags: cellphones, cell, cellular, mobile, hand, phones, iPhone, cloud computing, end of PC era, John Barton, Shumin Zhai, Steve Cousins, IBM, Almaden, Research Center, primary, personal, computing, device, Web 2.0, CBS, Interactive, Google, Eric Schmidt, Microsoft, Xbox+360, Nintendo, Wii, Sony, PlayStation, PS3, CMOS, 7RF, SOI, GaA, Internet-scale, computing, CMU, MIT, Linux, Fedora, Xen, XenSource, Apache, Hadoop, MapReduce, Eclipse, parallel programming, Innovation, factory, PCworld, Cnet, GridsWatch, BBC, eWeek, ITjungle
I'm in Atlanta today, on my way back to Tucson, but wanted to talk about IBM's entry-level iSCSI offerings, based on comments on this week's discussion about Dell's acquisition of EqualLogic.
Analysts were quick to comment on this when the news broke.Tony Asaro gave his take on [Dell's Logic - The Storage Market is No Longer Equal], and Steve Duplessie writes [Dell Just Bought N.H.’s Tech Sector]. The last time I remember Steve talking about EqualLogic, [Catching Up], he had the funniestquote:
"EqualLogic didn’t get 2,000 customers because people were dying to use iSCSI. It got them because it built systems that scale dynamically and because a system the size of Montana can be managed by someone as clueless as my ex-wife."
As with any acquisition, people might be asking if this is a "match made in heaven" that makes strong business sense,or another HP-Compaq debacle. Back in September, I posted [Supermarkets and Specialty Shops] to explain how the storage marketplace has two market segments. Internally, IBM distinguishesbetween "clients" and "customers". Clients are those that buy services and complete solutions from a one-stop systems vendor, such as IBM, HP, Sun, or Dell, or systems integrator like IBM, CSC or EDS. Customers are those that buy products and components, from the systems vendors I just mentioned, as well as from individual specialty shops, like EMC, HDS, or NetApp.
To reach the growing "supermarket" segment, specialty shops are dependent on systems vendors to OEM or resell their kit: EMC disk through Dell, HDS disk through Sun and HP, NetApp through IBM. Until now, EqualLogichad to make their living as a "specialty" shop, but iSCSI appeals more to SMB than large enterprises, andSMB tend to be in the "supermarket" segment, so they partnered with Sun. Here is the timeline of this likely awkwardand strained relationship:
I am not surprised that I haven't seen anything in the blogosphere yet from HP, Dell or Sun. I suspect this news meansthat Sun won't be reselling Dell's EqualLogic boxes anymore, and perhaps there is nothing more for Sun bloggers Randy Chalfant or Nigel Dessau to add to that. HP and Dell are practically non-existent in the storage blogosphere, so I didn't expect much from them either.
I did, however, expect EMC to put in their spin, given that Dell resells EMC disk, and accounts for perhaps 15% of their revenues.Now that Dell has multiple offerings, they will be instructing their channel reps when to lead with EqualLogic versus when to sell EMC, for now, until 2011, at which point may simplify their storage sales model to just EqualLogic. I don't know if Dell would do that in 2011. Depending on how quick the decline happens, EMC may have to increase the pricesof their gear, or cut into their development budgets, to make up for this loss.
I started this post because of a comment from EMC blogger Chuck Hollis, who speculates how this will impact[Dell, EqualLogic and EMC].In that post, he expresses his opinion (which I will put into a different color):
"Speculation is pretty evenly split. Neither HP nor IBM have a good, entry-level iSCSI product."
If he had left out the word "good", then that would just be a false statement, but by adding the word "good" reduces this to merely an opinion of IBM products that I disagree with. (I have no experience with whateverHP sells in this category, nor talked to any customers about their experiences, so will neither agree nordisagree with Chuck's opinion of the HP half of his statement). As for the term "Entry-level", this is fairly well defined by analysts as a storage system under $50,000 US Dollars. Actually, IBM has three good offerings.
Our basic, lowest-price model is the IBM System Storage DS3300, which does iSCSI only, like the EqualLogic offerings. This supports both SAS and SATA disks, and can attach to our System x and System p server product lines.
Our smallest model of our fancier IBM System Storage N series not only supports iSCSI, but also CIFS, NFS,HTTP, FTP, and FCP protocols, what we call "Unified Storage". The iSCSI feature is included at no additional charge, and small customers can start with this, then scale up to larger N3600, N5000 or N7000 models, andadd more protocols and software features, as their business grows.
Our next larger model, but still entry-level, is the N3600. Since the N series supports a unified multi-protocolplatform, with features like SnapLock for regulatory compliance and SnapMirror for remote disk mirroring. The IBM System Storage N series easily replaces any mix of EMC "C-boxes": Centera, Celerra, and CLARiiON.
Both the DS3300 and the N series support the various Business Applications I have discussed this week, Microsoft Exchange, Lotus Domino, SAP, Oracle, Siebel, JD Edwards and PeopleSoft. N series offers SnapManager for variousapplications to make the business value even that much better.
Chuck speculates that Dell did this to compete better against rival HP, but that doesn't make sense, sincehe feels HP didn't have much to offer in this space. Perhaps Dell did this to competebetter against IBM, the number one vendor in storage hardware, according to IDC. Looking at what IBM andNetApp have to offer, Dell may have realized that they didn't have competitive disk systems from their resellingrelationship with EMC, looked elsewhere and found EqualLogic. Meanwhile, EqualLogic probably felt that Sun wasgoing out of business, or not yet fully supportive of IP SAN environments, and decided to ["switch horses midstream"].
For more about the DS3300 or N series, see my [Announcement Recap of October 2007] or visit our [www.ibm.com/storage] website.
technorati tags: IBM, entry-level, iSCSI, Dell, EqualLogic, ESG, Tony Asaro, Steve Duplessie, Montana, ex-wife, HP, Compaq, systems vendors, systems integrators, supermarket, specialty, products, components, services, solutions, Chuck Hollis, Sun, NetApp, HDS, Exchange, Domino, SAP, Oracle, Siebel, JD Edwards, PeopleSoft, IDC, DS3300, N3300, N3600
Continuing this week's theme on Enterprise Applications, I thought that since I mentioned Lotus Notes in my discussion ofSAP yesterday, that I would cover Microsoft Exchange today.
IBM and Microsoft is the ultimate example of "Coopetition". Both companies develop popular operating systems. Microsoft's "Xbox 360" gaming console uses IBM processors. Microsoft Exchange and IBM Lotus Domino are the Coke-and-Pepsi dominant players in the email marketplace, with Microsoft slightly in the lead, as seen on this graph[Lotus Notes/Domino marketshare growing] from fellow IBM Lotus blogger Alan Lepofsky.And now, Microsoft is getting serious about participating in the storage software business, with its strong support for iSCSI and its SharePoint product. For this post, I will focus just on email.
For those not familiar with both Microsoft and IBM products, I offer the simple cheat-sheet below:
Microsoft Outlook (client)::IBM Lotus Notes (client)
Microsoft Exchange (server)::IBM Lotus Domino (server)
- Server/Storage Considerations
Email has become the primary collaboration tool for most businesses, raising it to the level of "mission-critical".Microsoft has introduced its new Exchange 2007 to replace the existing Exchange 2003. Here are the key differences:
|Exchange 2003||Exchange 2007|
|Windows 2000 or 2003||Windows 2003|
|Runs on 32-bit x86||Requires 64-bit EM64T or AMD64, but Itanium IA64 not supported|
|Two(2) server roles||Five(5) server roles|
|Edge Server Role for combating SPAM|
|Unified Messaging services to combine voicemail, email, fax|
|5 storage groups||50 storage groups per server on Enterprise edition|
|5 databases||50 databases per server on Enterprise edition (max 5 per storage group)|
|NAS or NTFS-formatted block disk||NTFS-formatted block disk recommended|
Obviously, Exchange only runs on Windows operating system. The change from 32-bit to 64-bit means that many Exchange 2003 customers have not yet migrated over, and perhapsnow is a good time to point out alternative email servers on more reliable operating system platforms.For example, in addition to Windows 2003, Lotus Domino runs on IBM AIX, Linux on x86, Linux on System z, Sun Solaris, i5/OS on System i, and z/OS.
Another Linux alternative to Microsoft Exchange is Bynari InsightServer, which allows you to use your existing Windows-based Microsoft Outlook clients, swapping out only the server. This approach can be used when consolidating Windows servers to Linux virtual images on System z mainframe.Linux desktops can run [Ximian Evolution] to attach to either Bynari server, or Windows-based Microsoft Exchange server.Linux Journal offers a few articles on this:[Understanding and Replacing Microsoft Exchange, andExchange Functionality for Linux].
As with [Exchange 2003 editions], the new Exchange 2007 comes in both ["Standard" and "Enterprise" editions]. With all the newroles supported, you now can limit your "Mailbox Storage Server" role as Enterprise, and have the other roles, likeEdge and Hub, as simply "Standard" instead. Enterprise is about 5x more expensive than Standard, so that can makea difference.With Exchange 2003, the big difference was that "Standard" supported only 16GB, versus 16TB with "Enterprise",making "Standard" impractical for all but the smallest company. In the new Exchange 2007, both Standard and Enterprise support 16TB.
Exchange 2007 is also less IOPS-intensive. Thanks to 64-bit addressing, it generates about 75 percent fewer IOPS than Exchange 2003 for comparable configurations. This is good becauseaccording to a 2006 Radicati Group survey, the average corporate employee gets 84 emails per day, averaging 10MBdaily ingestion, and this is expected to grow to 15.8MB daily ingestion by 2008. The number of mailboxes worldwideis growing at a rate of 16 percent per year.
IBM System Storage is a Microsoft Gold certified partner, and participates in Microsoft's Exchange Solution Reviewed Program [ESRP].Both IBM DS8000 and DS4000 series are certified under this program, using a testbed called Jetstress.Those considering IBM System Storage N series can use Exchange 2007 with NTFS-formatted LUNs via FCP or iSCSIattachment.
- Backup and Business Continuity
Back in 2003, the Meta Group found that 80 percent of organizations surveyed felt access to email was more importantthan telephone service, and that 74 percent believed being without email would present a greater hardship thanlosing telephone service. These percentages are probably higher today, with websiteslike ["Crackberry.com"] to cater to those addicted to theirRIM Blackberry hand-held devices.
IBM Tivoli Storage Manager can provide backup and recovery support for Microsoft Exchange.TSM for Mail supports both Microsoft Exchange and Lotus Domino. TSM for Copy Services can use MicrosoftVolume Shadow Copy Services (VSS) interfaces. I blogged about this before, back in June[Exchange 2003 VSS Snapshot Backup Whitepaper], and now there TSM has support for Exchange 2007 as well.
Interestingly, Exchange 2007 has some built-in"Business Continuity" features. Of the ones below, Standard edition has LCR only, Enterprise edition gives you the full set.
- Local Continuous Replication (LCR):In this approach, a single server ships update logs from the active storage group on one disk system over to a passivecopy on a secondary disk system, presumably within 10km FCP distance. These logs can then be forward-applied to thepassive copy. This is sometimes called "database shadowing".
- Cluster Continuous Replication (CCR):This is based on two servers in an active/passive MSCS cluster. First server is attached to the primary disk system,and ships logs to the passive copy attached to the second server.
- Standby Continuous Replication (SCR):For the MSCS cluster-averse customer, SCR is based on two independent servers that are in two locations. In the event of failure on thefirst, scripts can be run to switch over to the second server. Each server has its own disk system.
- Single Copy Clusters (SCC):This is for customers who have existing systems, but not recommended for new customers. An MSCS cluster, where both active andpassive servers are connected to the same single disk system. The disk array can be a single point of failure (SPOF) in this environment.You could mitigate risks by using IBM's disk mirroring in this situation, but then you are left coordinating those copies with new servers at the remote location.
- Archive Support
It is estimated that as much as 75 percent of a company's intellectual property (IP) can be found somewhere in their email repository. Email is often requested in lawsuits and regulatory investigations. According to the Workplaceemail IM & blogging 2006 survey by AMA and the ePolicy Institute, 24 percent of organizations have be subpoenaed by courts and regulators, and another 15 percent have gone to court in lawsuits triggered by employee emails.
New regulations now mandate that emails are archived, protected against tampering and unauthorized access, and kept for a specific amount of time, or until certain conditions are met. According to a 2004 CSI and FBI Computer Crime and Security survey, 78 percent of organizations were hit by viruses (the rest must have been running Linux, AIX, i5/OS or z/OS!)and 37 percent reported unauthorized access to confidential information.
IBM offers software to archive emails. IBM CommonStore software supports both Microsoft Exchange and Lotus Domino.For SMB customers, we made things easier with the [IBM CommonStore eMail Archiving Preload Solution], an appliance which I mentioned in [Day 2 Storage Symposium].
- What's Next
According to Gartner, over 60 million people will be doing some form of telecommuting, so access Microsoft hasbeen working on extending the reach of email beyond Outlook client. There is now "Outlook Web Access" thatprovides browser-based access, "Outlook Mobile" to provide text access from cellular phones, and even "Outlook Voice Access" which allows you to listen to your emails from any phone. These are all part of the new Unified MessagingServices feature.
Microsoft is also teaming up with SAP, with a new offering called Duet. See the [SAP and Microsoft Introduce Duet] press release for more details.
It might be a while before all these are commonly deployed, but at least it is something to look forward to!
technorati tags: IBM, Microsoft, coopetition, Xbox 360, Exchange, Lotus, Notes, Domino, client, server, EM64T, AMD64, IA64, Itanium, Alan Lepofsky, Unified Messaging, services, Bynari, Ximian, roles, standard, enterprise, edition, ESRP, Jetstress, Edge, Hub, IOPS, NAS, NTFS, Blackberry, Crackberry, Windows, Linux, AIX, z/OS, i5/OS, VSS, CommonStore, Gartner, Outlook, web, access, mobile, voice, SAP, Duet
For those in the US, last friday, the day after Thanksgiving, marks the official start of the Holiday shopping season. This has been called [Black Friday
] as some stores open as early as 4am in the morning, when it is still dark outside, to offer special discount prices. Some shoppers camp out in sleeping bags and lawn chairs in front of stores overnight to be the first to get in.
Not surprisingly, some folks don't care for this approach to shopping, and prefer instead shopping online. Since 2005, the Monday after Thanksgiving (yesterday) has been called [Cyber Monday].USA Today newspaper reports [Cyber Monday really clicks with customers]. Many of the major online shopping websites indicated a 37 percent increase in sales yesterday over last year's Cyber Monday.
On Deadline dispels the hype on both counts:[Cyber Monday: Don't Believe the Hype?"], indicating that Black Friday is not the peak shopping for bricks-and-mortar shops, andthat Cyber Monday is not the busiest online shopping day of the year, either.
Despite the controversy, all of this increased use of the internet could lead to what is now being termed an "Internet Brown-out" in the next few years.Magaret Rouse of [IT Knowledge Exchange] points to this MacWorld article by Grant Gross titled [Study: Internet could run out of capacity in two years]. Here's an excerpt:
A flood of new video and other Web content could overwhelm the Internet by 2010 unless backbone providers invest up to US$137 billion in new capacity, more than double what service providers plan to invest, according to the study, by Nemertes Research Group, an independent analysis firm. In North America alone, backbone investments of $42 billion to $55 billion will be needed in the next three to five years to keep up with demand, Nemertes said.
Internet users will create 161 exabytes of new data this year, and this exaflood is a positive development for Internet users and businesses, IIA says.
If the "161 Exabytes" figure sounds familiar, it is probably from the IDC Whitepaper [The Expanding Digital Universe] that estimated the 161 Exabytes created, captured or replicated in 2006 will increase six-fold to 988 Exabytes by the year 2010. This is not just video captured for YouTube by internet users, but also corporate data captured by employees, and all of the many replicated copies. The IDC whitepaper was based on an earlier University of California Berkeley's often-cited 2003[How Much Info?] study, which not only looked at magnetic storage (disk and tape), but also optical, film, print, and transmissions over the air like TV and Radio.
A key difference was that while UC Berkeley focused on newly created information, the IDC study focused on digitized versions of this information, and included theadded impact of replication.It is not unusual for a large corporate databases to be replicated many times over. This is done for business continuity, disaster recovery, decision support systems, data mining, application testing, and IT administrator training. Companies often also make two or three copies of backups or archives on tape or optical media, to storethem in separate locations.
Likewise, it should be no surprise that internet companies maintain multiple copies of data to improve performance.How fast a search engine can deliver a list of matches can be a competitive advantage. Content providers may offer the same information translated into several languages.Many people replicate their personal and corporate email onto their local hard drives, to improve access performance, as well as to work offline.
The big question is whether we can assume that an increased amount of information created, captured and replicated will have a direct linear relation to the growth of what is transmitted over the internet. Three fourths of the U.S. internet users watched an average of 158 minutes of online video in May 2007, is this also expected to grow six-fold by 2010? That would be fifteen hours a month, at current video densities, or more likely it would be the same 158 minutes but of much higher quality video.
On the other hand, much of what is transmitted is never stored, or stored for only very short periods of time.Some of these transmissions are live broadcasts, you are either their to watch and listen to them when they happen, or you are not. Online video games are a good example. The internet can be used to allow multiple players to participate in real time, but much of this is never stored long-term. An interesting feature of the Xbox 360 is to allow you to replay "highlight" videos of the game just played, but I do not know if these can be stored away or transferred to longer term storage.
Of course, there will always be people who will save whatever they can get their hands on. Wired Magazine has anarticle [Downloading Is a Packrat's Dream], explaining that many [traditional packrats] are now also "digital packrats", and this might account for some of this growth. If you think you might be a digital packrat,Zen Habits offers a [3-step Cure].
In any case, the trends for both increased storage demand, and increased transmission bandwidth requirements, are definitely being felt. Hopefully, the infrastructure required will be there when needed.
technorati tags: Thanksgiving, Christmas, Black Friday, Cyber Monday, MacWorld, Nemertes, IDC, whitepaper, UC Berkeley, How Much Info, study, Xbox 360, video, YouTube