Continuing my week's theme on travel, conferences, and Japan, I will discuss translation and interpretation.
By now, you realize that I speak some Japanese, but not enough to give a full presentation. In addition to English, I can present Spanish and Brazilian Portuguese, but am not yet comfortable doing a full hour talk in Japanese, especially when technical terminology is required.
This brings us to the differences between translation and interpretation. The former is more literal, but the latter is needed to get the spirit or essence of what is being communicated. Sometimes, the differences in languages and culture need to be taken into account to get the right meaning across.
- One phrase, different interpretation
The conference attire was listed as "Business Casual" which they use the foreign words, as it is a very foreign concept to the Japanese. In the US, Business Casual could be polo shirt and kahki pants, perhaps. In Japan, where everyone wears a dark suit, white shirt and conservative tie, "business casual" means your shirt can be blue, or have stripes. Few dressed down for the occasion; I saw mostly white shirts underneath those dark suit coats.
- One interpretation, different connotations
Working with my interpreter team, I went page by page to explain what I would say. On one page, I mentioned having "free space" to run applications. They asked if "free space" was good or bad? I was caught off-guard by this question. Americans enjoy wide open spaces, and the comforts afforded by having enough "leg room", "head room" or "elbow room".The Japanese word for this is "yoyu", which roughly translates to "leeway". However, "yoyu" also is used in the negative sense, tailored-to-fit clothing, for example, is preferred over loose-fitting off-the-rack clothing, because it has no "yoyu". Having too much "free space" can be just as bad as not enough, much like an hour presentation that ends 20 minutes too early is just as bad as one that goes 20 minutes over.
- One word, two different interpretations
In explaining the word "archive" we came up with two separate Japanese words. One was "katazukeru", and the other was "shimau".If you are clearing the dinner plates from the table after your meal, for example, it could be done for two reasons.Both words mean "to put away", but the motivation that drives this activity changes the word usage. The first reason, katazukeru, is because the table is important, you need the table to be empty or less cluttered to use it for something else, perhaps play some card game, work on arts and craft, or pay your bills. The second reason, shimau, is because the plates are important, perhaps they are your best tableware, used only for holidays or special occasions only, and you don't want to risk having them broken. As it turns out, IBM supports both senses of the word archive. We offer "space management" when the space on the table, (or disk or database), is more important, so older low-access data can be moved off to less expensive disk or tape. We also offer "data retention" where the data itself is valuable, and must be kept on WORM or non-erasable, non-rewriteable storage to meet business or government regulatory compliance.
- Sames words, different order
On many of my charts, we show on the left the entry-level models, in the center the midrange offerings, and on the right the enterprise class high-end devices. In English, I would say "Small, Medium, and Large". However, in Japan, they read from right to left, and their words "Dai, Chu, Sho" represent "Large, Medium, Small". So, the chart had the offerings on the page correctly sequenced, I just had to start on the right, and work my way to the left, from largest to smallest.
Understanding the differences in both language and culture greatly helps in communications.
technorati tags: IBM, Japanese, Business Casual, free space, yoyu, archive, katazukeru, shimau, WORM, non-erasable, non-rewriteable, entry-level, midrange, enterprise-class
I will wrap up this week's theme on travel, conferences and Japan discussingGroundhog day
, celebratedtoday (Feb. 2) in the US.
I thought of this because there was a 2003 movie called"Lost in Translation", the title of yesterday's post. This movie is about an American actor, played by Bill Murray, coming to Tokyoto film a whisky commercial. I first saw it with my sister and father, and we musthave been the only three who have actually been to Japan, as we were laughing hysterically,while the rest of the audience was utterly confused. If you have never been to Japan, see the movie before you go, then see it again after you get back home.
Ten years earlier, Bill Murray also played the lead role in another movie called"Groundhog day".In the movie, Bill Murray's character is TV newsman "Phil Connors" who travels to a small townwhere they bring out a small groundhog. If the groundhog can see his shadow, it predictsat least six more weeks of winter. If it does not, winter will end sooner. The nextday, Phil wakes up to realize that he is re-living the same day, over and over, like a modern-day Sisyphus or Promethius. Howhe handles himself in this situation, is what makes the movie so memorable.
When I explain what I do for IBM, to people I meet at home and abroad, I get asked the same set of questions.
- Don't you get bored presenting the same presentations?
The fact is, I never give the same presentation twice. Since I focus mostly on visual informationand what I say, versus the words of text on the page, I am able to customize my presentation toeach unique audience. In much the same way that Bill Murray's character managed to do somethingfun and different each day in the movie, despite his situation.
I do pity those presenters who focus entirely on text, turning their back to the audience, and then reading verbatim what is on each page.They should read Seth Godin's Really Bad PowerPointwith advice like "Bullets are for the NRA".
Another problem are presenters who apologize because they did not develop the materials they are presenting. Sorry, bub, you present it, you own it. The only person held accountable fora bad presentation at a conference is the speaker. When I make charts for others, I expect themthem to adjust it to their own speaking styles.
As a speaker, if you inherit materials fromsomeone else, have the courage to change it, or accept the parts you can't change, and have thewisdom to know the difference.
- Don't you get tired of traveling?
At first I thought this was odd. It's like asking "Don't you get tired of doing different things and eating different foodswith different people in a different country every week?" How can anyone grow tired of variety?
As with any question, you have to go inside the mind of the person asking the question.For most people, travel is an ordeal, outside their comfort zone. They are travelingto attend a funeral, family reunion, or a theme park with spouse and kids in tow.If that is the only kind of traveling a person knows, then it is understandablewhy they might ask this question.
- Don't you get annoyed answering the same questions at conferences?
As if this only happens at conferences!
Seriously, it might be the 17th time I've heard the question asked, but might be onlythe first time the person is asking it, and my response may be the crucial "first impression"that sets the stage for later engagements.
In this case, I focus on continuous improvement. What is the best way to answer thisquestion? How could I have answered that better? How could I have phrased the answerso it will be well-remembered? Again, like Bill Murray's character in "Groundhog Day",have fun with it, take advantage of the opportunity for improvement.
Enjoy the weekend!
technorati tags: IBM, Japan, travel, conferences, really, bad, PowerPoint, Lost In Translation, Groundhog Day, Bill Murray, Seth Godin
Well, I have left Japan, and while everyone else is enjoying the Super Bowl, I am now in Australia, at another conference.Today I had the pleasure to hear filmmakers talk about their successes, and how IBM helps the movie industry.
- Khoa Do
At one extreme was Khoa Do, independent filmmaker. After acting in movies asideMichael Caine and Billy Zane, he decided to become his own director. He started a project to help seven disadvantaged youths from a poor drug-ridden section of Sydney, by having them act in his first full-length film.Armed with only an IBM laptop and small budget, he made the film called "The Finished People" that had critical acclaim.
The film was a success, and many of the disadvantaged youths have gone on to act in other movies. In 2005, Khoa Do was named "Young Australian of the Year".
Thanks to IBM technology, filmmaking is now accessible to a wider number of aspiring wanna-be directors. It is no longer necessary to be part of a large film studio with a multi-million dollar budget to tell your story.
- Xavier Desdoigts
At the other extreme, was Xavier Desdoigts, director of technical operations at Animal Logic, the Computer Graphics (CG) arthouse that produced special effects of movies like "The Matrix", "House of Flying Dragons" and "World Trade Center". They started with producing digital effects for TV commercials, like this one forCarlton Draught Beer.
With the support of a large film studio and multi-million dollar budget, Animal Logic now boasts the 86th most powerful "Supercomputer" based on IBM BladeCenter technology, with over 4000 servers connected into a cluster, for making the movie "Happy Feet". The movie took four years to make, with over 500 people, of 27 different nationalities. It was the first CG movie made in Australia, and has been well-received by audiences worldwide.
Mr. Desdoigts gave out some interesting facts and figures about the movie:
- While visually stunning on the big screen, each frame is only 1.4 Megapixel, about the same resolution as most camera phones.
- In one scene, there are 427,086 penguins all appearing on frame.
- Mumble, the lovable lead character, is made up of over 6 million feathers.
- As many as 17 dancers were "motion-captured" to choreograph the tap-dancing and character interaction segments.
- Only one system admin was needed to manage this entire server farm. (IBM Systems Director technology makes this possible)
- The movie consumed 103 TB of disk space, backed up to 595 LTO tape cartridges.
- An estimated 17 million CPU-hours were needed for all the processing and rendering.
Rather than talking about technology for technology sake, these filmmakers showed how technology couldbe put to use, in a practical sense, to provide the world something of value.
technorati tags: IBM, filmmaker, film industry, Khoa Do, Michael Caine, Billy Zane, Xavier Desdoigts, Animal Logic, Happy Feet, Systems Director, LTO, BladeCenter
It's official! IBM System Storage TS1120 tape drive takes home the gold award, the product of the year, announced by Storage magazine.
I spent 18 hours traveling from Australia to China yesterday, and we were partially delayed due to weather, but felt that it was necessary to discuss the innovative use of encryption on this drive.
While most consider the TS1120 an "Enterprise-class" tape technology for the mainframe, it is also attachable to the smallest distributed systems running Windows, Linux, or various flavors of UNIX. Rather than limit users with an Encryption Key Manager that only ran on z/OS, IBM instead chose to implement it in Java, that can be run on anything from z/OS to Linux, Unix and Windows platforms, giving clients choice and flexibility in their deployment.
The design is quite clever and elegant. In the encryption world, there are two ways to encrypt.
- Symmetric Key
This is very fast, because it uses a single key for both encryption and decryption, and can be incorporated on a chip. The problem is that anyone with the key can read the sensitive data.
- Asymmetric Key
This is slower, but more secure, using two separate keys. The public "encryption" key takes clear data and encrypts it. Anyone can be freely given this key, as they cannot use it to decrypt any other data. The private "decryption" key is able to decrypt the data, so that one is kept secret. If two business plan to exchange lots of tapes, they can exchange their "encryption" keys to each other.
So, let's say that Green, Inc. wants to send a tape to Blue, Co. Blue has already provided its public "encryption" key to Green, so Green does the following:
- Generate a unique data key, will call it the "red key", and there is one for each tape. It is a standard AES 256-bit symmetric key that can be processed with less than one percent overhead on the tape drive. All the data is encrypted with this key.
- Store the red key on the tape. How does Green give Blue the red key? Green encrypts it with Blue's RSA 2048-bit public "encryption" key. This is stored on three places on the tape cartridge, one in memory, and the other two on the media itself.
- Sends the tape over to Blue Co.
When it arrives on the dock at Blue Co., they do the following:
- Mount the tape and decrypt the "red key" using Blue's super-secret private decryption key.
- Pass the "red key" to the tape drive, and have it read, append or re-write the tape.
If the super-secret private key is ever compromised, all you have to do is mount the tape, unlock the red key with the old private key, and re-lock the red key with a new public key. Since the red key doesn't change, the rest of the data can be left in tact. The whole process takes less than 5 minutes, compared to Sun Microsystems method, which could take 1-2 hours per cartridge, having to decrypt and re-encrypt the entire data stream.
technorati tags: IBM, tape, TS1120, encryption, gold, award, storage, magazine, Sun, AES,RSA
In Storage Technology News, Marc Staimer makes hisSeven network storage predictions for 2007
. Let's take a closer look at each one.
- Federal Rules for Civil Procedures (FRCP) will increase adoption of unstructured data classification, email archive systems and CAS.
CAS continues to flounder, but the rest I can agree with. Regulations are being adopted world wide. Japan has its own Sarbanes-Oxley (SOX) style legislation go into effect in 2008.IBM TotalStorage Productivity Center for Data is a great tool to help classify unstructured file systems. IBM CommonStore for email supports both Microsoft Exchange and Lotus Domino, and can be connected to IBM System Storage DR550 for compliance storage.
- Unified storage systems (combined file and block storage target systems) will become increasingly attractive in 2007, because of their ease of use and simplicity.
I agree with this one also. Our sales of IBM N series in 2006 was great, and looking to continue its strong growth in 2007. The IBM N series brings together FCP, iSCSI and NAS protocols into one disk system. With the SnapLock(tm) feature, N series can store both re-writable data, as well as non-erasable, non-rewriteable data, on the same box. Combine the N series gateway on the front-end with SAN Volume Controller on the back-end, and you have an even more powerful combination.
- Distributed ROBO backup to disk will emerge as the fastest growing data protection solution in 2007.
IDC had a similar prediction for 2006. ROBO refers to "Remote Office/Branch Office", and so ROBO backup deals with how to back up data that is out in the various remote locations. Do you back it up locally? or send it to a central location?Fortunately, IBM Tivoli Storage Manager (TSM) supports both ways, and IBM has introduced small disk and tape drives and auto-loaders that can be used in smaller environments like this. I don't know whether "backup to disk" will be the fastest growing, but I certainly agree that a variety of ROBO-related issues will be of interest this year.
- 2007 will be remembered as the year iSCSI SAN took off because of the much reduced pricing for 10 Gbit iSCSI and the continued deployment of 10 Gbit iSCSI targets.
While I agree that iSCSI is important, I can't say 2007 will be remembered for anything.We have terrible memory in these things. Ask someone what year did Personal Computers (PC) take off, and they will tell you about Apple's famous 1984 commercial. Ask someone when the Internet took off, cell phones took off, etc, and I suspect most will provide widely different answers, but most likely based on their own experience.
For the longest time, I resisted getting a cell phone. I had a roll of quarters in my car, and when I needed to make a call, I stopped at the nearby pay-phone, and made the call. In 1998, pay phones disappeared. You can't find them anymore. That was the year of the cell phones took off, at least for me.
Back to iSCSI, now that you can intermix iSCSI and SAN on the same infrastructure, either through intelligent multi-protocol switches available from your local IBM rep, or through an N series gateway, you can bring iSCSI technology in slowly and gradually. Low-cost copper wiring for 10 Gbps Ethernet makes all this very practical.
Another up-and-coming technology is AoE, or ATA-over-Ethernet. Same idea as iSCSI, but taken down to the ATA level.
- CDP will emerge as an important feature on comprehensive data protection products instead of a separate managed product.
Here, CDP stands for Continuous Data Protection. While normal backups work like a point-and-shoot camera, taking a picture of the data once every midnight for example. CDP can record all the little changes like a video camera, with the option to rewind or fast-forward to a specific point in the day. IBM Tivoli CDP for Files, for example, is an excellent complement to IBM Tivoli Storage Manager.
The technology is not really new, as it has been implemented as "logs" or "journals" on databases like DB2 and Oracle, as well as business applications like SAP R/3.
The prediction here, however, relates to packaging. Will vendors "package" CDP into existing backup products, possibly as a separately priced feature, or will they leave it as a separate product that perhaps, like in IBM's case, already is well integrated.
- The VTL market growth will continue at a much reduced rate as backup products provide equivalent features directly to disk. Deduplication will extend the VTL market temporarily in 2007.
VTL here refers to Virtual Tape Library, such as IBM TS7700 or TS7510 Virtualization Engine. IBM introduced the first one in 1997, the IBM 3494 Virtual Tape Server, and we have remained number one in marketshare for virtual tape ever since. I find it amusing that people are now just looking at VTL technology to help with their Disk-to-Disk-to-Tape (D2D2T) efforts, when IBM Tivoli Storage Manager has already had the capability to backup to disk, then move to tape, since 1993.
As for deduplication, if you need the end-target box to deduplicate your backups, then perhaps you should investigatewhy you are doing this in the first place? People take full-volume backups, and keep to many copies of it, when a more sophisticated backup software like Tivoli Storage Manager can implement backup policies to avoid this with a progressive backup scheme. Or maybe you need to investigate why you store multiple copies of the same data on disk, perhaps NAS or a clustered file system like IBM General Parallel File System (GPFS) could provide you a single copy accessible to many servers instead.
The reason you don't see deduplication on the mainframe, is that DFSMS for z/OS already allows multiple servers to share a single instance of data, and has been doing so since the early 1980s. I often joke with clients at the Tucson Executive Briefing Center that you can run a business with a million data sets on the mainframe, but that there wereprobably a million files on just the laptops in the room, but few would attempt to run their business that way.
- Optical storage that looks, feels and acts like NAS and puts archive data online, will make dramatic inroads in 2007.
Marc says he's going out on a limb here, and that's good to make at least one risky prediction. IBM used to have anoptical library emulate disk, called the IBM 3995. Lack of interest and advancement in technology encouraged IBM to withdraw it. A small backlash ensued, so IBM now offers the IBM 3996 for the System p and System i clients that really, really want optical.
As for optical making data available "online", it takes about 20 seconds to load an optical cartridge, so I would consider this more "nearline" than online. Tape is still in the 40-60 second range to load and position to data, so optical is still at an advantage.
Optical eliminates the "hassles of tape"? Tape data is good for 20 years, and optical for 100 years, but nobody keeps drives around that long anyways. In general, our clients change drives every 6-8 years, and migrate the data from old to new. This is only a hassle if you didn't plan for this inevitable movement. IBM Tivoli Storage Manager, IBM System Storage Archive Manager, and the IBM System Storage DR550 all make this migration very simple and easy, and can do it with either optical or tape.
The Blue-ray vs. DVD debate will continue through 2007 in the consumer world. I don't see this being a major player in more conservative data centers where a big investment in the wrong choice could be costly, even if the price-per-TB is temporarily in-line with current tape technologies. IBM and others are investing a lot of Research and Development funding to continue the downward price curve for tape, and I'm not sure that optical can keep up that pace.
Well, that's my take. It is a sunny day here in China, and have more meetings to attend.
technorati tags: IBM, FRCP, SOX, TotalStorage, Productivity Center, Microsoft, Exchange, Lotus, Domino, DR550, SnapLock, unified storage, NAS, iSCSI, FCP, ROBO, Tivoli, Storage Manager, TSM, Ethernet, AoE, CDP, DB2, Oracle, SAP, VTL, TS7700, TS7510, GPFS, DFSMS, Optical, 3995, 3996, Blue-Ray, D2D2T,DVD