Happy New Year!
This year I resolve to be more consistent in my blogging, and my goal is to give you one to five entries per week, every week, based on the advice from Glenn Wolsey, Jennette Banks, and others.On some weeks, I will have a running theme, so rather than super-long entries to cover everything I can think of on a topic, make the entries short and readable. This week is a good time to review last year's "New Year's Resolutions" and to make new ones for 2007. I will discuss actions that companies can adopt for their data centers.
A common resolution is to lose weight, as in this Dilbert comic. Last year, I resolved to lose weight in 2006, and am delighted with myself that I lost eight pounds. When people ask for the secret of my success, I whisper in their ear "Eat less, exercise more." In general, people (and companies) know what to do, but just don't do it, which Pfeffer and Sutton document in their book The Knowing-Doing Gap. In my case, it involved lifestyle change: I exercised at a gym three times per week in Tucson, with a personal trainer, and revamped my diet.
Not everyone subscribes to the "eat less exercise more" philosophy. For example, Ric Watson argues in his blog that you can eat fewer calories, but eat more in actual volume, by choosing the right foods. This brings up the issues of "metrics" that most data centers are familiar with. Last year, I read the book "You: On a Diet" which explains that it is better to focus on "waist reduction" as measured in inches around your mid-section at the belly button, than "weight reduction" as measured in pounds. This year, I resolve to get down to 35 inches by the end of 2007.
The problem with measuring "weight" is that you are weighing bones, muscle and fat. A person can gain ten pounds of muscle, lose ten pounds of fat, and the scale would indicate no progress. The same problem occurs in data centers. How many TB of data do you have? Storage admins can easily tell you, but can they tell how much of this is bone (data needed for operating infrastructure), muscle (data used in daily operations that generates revenue) or fat (obsolete or orphaned data)?
We at IBM often state that "Information Lifecycle Management (ILM)" is more lifestyle change than a "fad diet". Figuring out what data you should capture in the first place, where to place it, when to move it, and when to get rid of it, is more important that just buying different tiers of storage hardware. So, for those looking to make new data center resolutions, I suggest the following actions:
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Continuing this week's theme of New Year's Resolutions for the data center, today we'll talk about one that many people make for their own personal lives: staying on a budget.
Often, when faced with a tightening budgets, we try to make more use of what we already have. Tell someone they are only using 10 percent of their brain, and they immediatelybelieve you; but tell them they are only using 30 percent of their storage, and they ask for a whitepaper,magazine article, or clarification on how that percentage is calculated. I actually visiteda customer that was only using6 percent of the storage attached to their Windows servers!
So, to help those of you making data center resolutions to stay on budget, the terms to remember are "Reduce", "Reuse" and "Rec If you are going to keep on a budget, remember that storage today is 30% more expensive than storage next year. That is the average drop in both disk and tape on a dollar-per-MB basis. If there is any way to postpone giving out storage until it is actually needed, you can save a bundle of money. Timing is everything! In the event of a disaster, getting immediate replacement for disk can be very expensive, but if you can wait just two weeks, you can negotiate a better deal. I thought of this while going to the movie theatre yesterday. A "hot dog" and a bottle of water was $8.00, but if you are able to wait two hours and eat after the movie, you can get a much better meal for less. Chances are, you have unused disk capacity spread across all your storage today, but perhaps they are formatted into small LUNs. The SVC can combine the capacity, and let you carve up big LUNs at the sizes you need.This is like taking all those tiny pieces of soap in your shower and forming a new bar of soap, or taking all the crumbs at the bottom of your bread box, and making a new slice of bread. And, the virtual LUNs are dynamically expandable,so give out only the amount they need today, as it is simple to expand them to larger sizes later. When evaluating your use of tape, determine if you are making best use of the tapes you have now, and perhaps a RECYCLE (or reclamation) scheme may be in order. Fewer tapes can save money in many ways, such as reduced storage costs, and reduced courier costs to send the tapes offsite. Tape media can still be 10-20 times less expensive than disk, based on full capacity.
If you are going to keep on a budget, remember that storage today is 30% more expensive than storage next year. That is the average drop in both disk and tape on a dollar-per-MB basis. If there is any way to postpone giving out storage until it is actually needed, you can save a bundle of money. Timing is everything! In the event of a disaster, getting immediate replacement for disk can be very expensive, but if you can wait just two weeks, you can negotiate a better deal. I thought of this while going to the movie theatre yesterday. A "hot dog" and a bottle of water was $8.00, but if you are able to wait two hours and eat after the movie, you can get a much better meal for less.
Chances are, you have unused disk capacity spread across all your storage today, but perhaps they are formatted into small LUNs. The SVC can combine the capacity, and let you carve up big LUNs at the sizes you need.This is like taking all those tiny pieces of soap in your shower and forming a new bar of soap, or taking all the crumbs at the bottom of your bread box, and making a new slice of bread. And, the virtual LUNs are dynamically expandable,so give out only the amount they need today, as it is simple to expand them to larger sizes later.
When evaluating your use of tape, determine if you are making best use of the tapes you have now, and perhaps a RECYCLE (or reclamation) scheme may be in order. Fewer tapes can save money in many ways, such as reduced storage costs, and reduced courier costs to send the tapes offsite. Tape media can still be 10-20 times less expensive than disk, based on full capacity.
Wrapping up this week's theme of New Year's Resolutions for the data center, the New York Times argues we should go easy on the resolutions, so I'll conclude with reducing stress. Lighten up! Relax, and try not to take your job so seriously.
(I know you're probably thinking, "That's easy for you to say, Mr. paid
technorati tags: New Years, resolutions, reducing stress, laughter, Tucson Laughter Club, Laughter Yoga, Sun, StorageTek, Kodak, Work/Life Balance, sleep, blogfights, assertive, music, LifeHacker, Live365, Pink Noise[Read More]
Continuing this week's theme of New Year's Resolutions for the data center, today we'll talk about one that people don't always think about on a personal level, that is to hone your tools and skills.
A long time ago, I used to be a regular speaker at the SHARE user group conference. One of the most attended sessions was Sam Golob presenting the latest CBT Tape set of tools. Over time, this large collection of "mainframe shareware" was handed out on 3480 tape cartridges, then on CDs, and finally made downloadable off the web.Sam's main point, which I remember to this day, was that everyone who has a job should figure out what tools they use, keep those tools functioning properly, and learn to use them well.
Later, I took some cooking classes at a culinary school. Among other things, we learned:
This last point hits close to home, as many people like me have too many tools that they do not use often enough to know how to use them well. Do I really need my strawberry corer, garlic press, or a tray designed for the storage and delivery of deviled eggs?
The same could be said about software tools. What tools do you use in your job? Do you feel you know how to take full advantage of their power and capabilities?If you develop software, do you know all the features for your debugging tools? If you develop advertising or marketing materials, do you know all the features of your photo or video editing software? If you manage storage in a data center, do you know all the tools for managing your storage area network (SAN), disk systems, tape libraries, and reporting tools to identify all of your files and databases across your entire IT environment?I would not be surprised if you could replace a whole mess of tools with just one, such as the IBM TotalStorage Productivity Center.Read More]
Last week, Paul Weinberg of eChannelLine.com asks Is this the year of the SAN (again)?So, I thought this week I would cover my thoughts and opinions on storage networking. We oftenfocus on servers or storage devices, and forget that the network in between is an entire worldon itself.
I believe Mr. Weinberg is basing this on the idea that in 2007, over 50 percent of disk will beattached over SAN, edging out the alternative: Direct Attached Storage (DAS). But perhaps 50 percentis the wrong number to focus on. In 2007, The United Nations estimates thatcities will surpass rural areas, with just over 50 percent of theworld's population. Does that make this the "Year of the City"? Of course not.
Instead, I prefer to use the methodology that Malcolm Gladwell uses in his book, The Tipping Point.(I have read this book and highly recommend it!)Gladwell indicates that the tipping point happens at the start of the epidemic, not when it is half over.Isn't it better to celebrate the sweet 16 debutante ball when young ladies have completed their years of training and preparation, and are ready to be introduced to the rest of the world, rather than after they are thirty-something, married with children.
Let's explore some of the history. Stuart Kendric has a nice 7-page summary on theHistory & Plumbing of SANs.
IBM announced the first SAN technology calledEnterprise Systems Connection (ESCON) way back in September 1990. This allowed multiplemainframe servers to connect to multiple storage systems over equipment called "ESCON Directors" that directedtraffic from point A to point B. Before this, mainframes sent "ChannelCommand Words" or CCWs, across parallel "bus and tag" copper cables. ESCON was serial overfiber optic wiring. SANs solved two problems: first, it reduced the "rat's nest" of cables between many serversand many storage systems, and second, it extended the distance between server and storage device.
For distributed systems running UNIX or Windows, the CCW-equivalent over parallel cables was called Small ComputerSystem Interface (SCSI). The SCSI command had over 1000 command words, so for its Advanced Technology (AT) personal computers (PC AT), IBM introduced a subset of SCSI commands called ATA (Advanced Technology Attachment). ATA drives supportedfewer commands, ran at slower speeds, and were manufactured with a less rigorous process. Today ATA drives are about 55 percent the cost per MB as comparable SCSI drives.
Anyone who has ever opened their PC and found flat ribbon cable with eight or sixteen wires in parallel, can understand that the same issues applied externally. Parallel technologies arelimited to distance and speed, as all the bits have to arrive at the end of the wire at approximately thesame time. Direct attach schemes with every server attaches directly to every storage device were also problematic.Imagine 100 servers connected to 100 storage devices, that would be 10,000 wires!
So, a new technology standard was developed, called Fibre Channel, ratified in 1994.The spelling of "Fibre" was intentionally made different than "Fiber" on purpose. "Fibre" is a protocol thatcan travel over copper or glass wires. "Fiber" represents the glass wiring itself.
Fibre Channel is amazingly versatile. For today's Linux, UNIX and Windows servers, it can carry SCSI commands, and the combination of SCSI over FC is called Fibre Channel Protocol (FCP). For the mainframe servers, it can carry CCW commands. Running CCW over Fibre Channel is called FICON. This convergence allows mainframes and distributed systems to share a common Fibre Channel network, using the same set of switches and directors.
We saw the use of SANs explode in the marketplace over the past 10 years, and then cool down with a series of mergers and acquisitions. Last year, Brocade announced it was acquiring rival McData, so we will be down to two major players, Cisco and Brocade.
So, IMHO, I think we are well past the "Year of the SAN".
Continuing this week's theme on Storage Area Networks, today I thought I would talkabout the various terms we use for our equipment.
One area of confusion are the adjectives "entry-level", "midrange" and "ent If you are asking yourself "which size is right for my company?" or "is my company big enoughfor a director?" you are asking the wrong questions! Instead, determine a SAN configurationthat meets your workload, and then decide the components for that design. McData coined a phrase called "core/edge" design that is considered today as "Best Practice" throughout the industry.A good write-up can be found here at SearchStorage.com. Basically, you put your big beefy "core" directors in the center of the room, and then surround it with midrange switches, that then these connect to "edge" switches, that then connect to the servers and storage near them. As you grow, this design can easilyscale to grow with you. So, if you need help implementing a SAN for the first time, or upgrading the one you have,call IBM, we can help!
If you are asking yourself "which size is right for my company?" or "is my company big enoughfor a director?" you are asking the wrong questions! Instead, determine a SAN configurationthat meets your workload, and then decide the components for that design.
McData coined a phrase called "core/edge" design that is considered today as "Best Practice" throughout the industry.A good write-up can be found here at SearchStorage.com. Basically, you put your big beefy "core" directors in the center of the room, and then surround it with midrange switches, that then these connect to "edge" switches, that then connect to the servers and storage near them. As you grow, this design can easilyscale to grow with you.
So, if you need help implementing a SAN for the first time, or upgrading the one you have,call IBM, we can help!Read More]
Continuing on my theme of storage area networking, today I thought I would coverstorage networking at home.
Before the PC, corporate end-users had dumb terminals (displays) connected to mainframes (servers) thatwere then connected to external disk and tape (storage devices). This was all done with direct cable connections,then later through networks. The PC solved this by putting the display, server and storage into one unit, makingit more accessible to smaller businesses and individuals.
Many years ago, Microsoft started out with the vision "A PC on every desktop".The primary reason we even have networks is while everyone might have had their own PC, not everyone had their own printer. (Printers used to be part of IBM's storage division, which we explained as "storage on PAPER"!)Maybe if Microsoft's vision was "A PC and printer on every desktop", history might have turned up different.
Let's take a look at Apple's latest offerings shown at MacWorld 2007 in San Francisco, as well as how rivals battle for connected world at the Consumer Electronics Show (CES) 2007 in Las Vegas.Blogger Wax Banks argues that these announcements mean"the era of the personal computer is coming to an end".
Disclaimer: IBM has close business relationships with both Apple and Microsoft and others,providing the chips inside some of their products. I discuss them here not only becauseI am trying to get you to buy their products, and let IBM benefit indirectly from their success, but because they are newsworthy, and relevant to the topic at hand.
I already access photos and audio with my Tivo, from both my Mac AND my PC,so not much new here for me. Getting my home network connected was one of mytech highlights of 2006 and organizing my audio content was done withILM for my iPod.
Bypassing the PC, by being able to have your television, handheld or phone access data directly will greatlyincrease the demand for storage from businesses that provide information and content, and for storage networking technology in the home. It will be interesting how this all plays out in 2007.Read More]
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Continuing on my theme of storage area networking, today I thought I would coverthe concept of convergence. This is the notion of disparate things that come together.
Convergence plays a big role in Apple's new iPhone.ExpatJane has a nicecollection of news articles.Gizmodo has a two part hands-on experience of the iPhone hereand here. Seth Godin opines that theiPhone is not for everyone.
I would fall into the "not for me" category, at least at this time. The iPhone is GSM-capable phone with the ability to store 4GB or 8GB of music, photos and video, and has incorporated a 2 megapixel camera. Currently, I have separate components:
Since I visit government agencies, research and development labs, and other places that don't allow cameras, I have to either chose a cell phone that does not have camera capability in it, or have a camera phone that I leave behind in the car or at the front desk. I have chosen to get cell phones with NO camera. So, NOT having a camera is a primary feature I look for, but this is getting harder and harder these days. I don't know if Apple plans to have a non-camera version of their iPhone, but that would be a deal-breaker for me.
I do carry a separate camera, and where it is permissible, use it separately. This is especially useful if you do a lot of whiteboard or flipchart presentations, and want to capture what you have written for later. (For a great example of how effectively whiteboards can be used, check out these videos from UPS.)A picture is worth a thousand words, and is easier to convey an idea with pictures, especially in countries that may not speak English. Last month, I got a 7 megapixel camera to replace my 5 megapixel. For my work, 2 megapixel as found in the iPhone is not detailed enough.
As for my iPod, I enjoy that I can carry 60GB of music and photos. When I go on vacations, I can bring my camera and iPod, and connect the two, transferring and viewing the pictures that I take. I can easily free up 5-10 GB of space on my iPod for photos in preparation for a trip, then replace that with music when I am back at home. I also use my iPod as a remote disk drive for my laptop on business trips. Again, the 4GB and 8GB may not be enough for what I need.
Printers were never converged into Personal Computers, but they did have their own convergence. I have a multi-function printer/scanner/fax machine. I used to have separate printer, scanner and fax machines, but now the technology is so inexpensive that it got all combined into one solution.
The same is happening for Storage Area Networking gear.
This convergence then lets the convenience of a handheld device serve as the conduit for doing business, potentially replacing the credit card.IBM helped Visa and Nokia join forces to use cell phones as wallets. According to the article...
"Users can pay for groceries and other purchases by swiping a phone over a reader that electronically communicates with a microchip on the phone. Phone owners confirm the purchase with the push of a button and the deal is complete.
Now that's convergence I can get excited about!Read More]
Today, in the US, is Martin Luther King day. There is a good post about this by Seth Godin.Dr. King had a vision for the future, and is most remembered by his speech that began: "I have a dream..."
IBM also has a vision for the future, and like Martin Luther King's speech, is startingto enable change. Last February 2006, IBM launched "Information on Demand", a visionthat involves bringing together our hardware, software, and services.
The impact has not gone unnoticed. Barron's featured IBM in an article titled "The New IBM".
I suspect bloggers helped get the word out. Here's a graph fromYahoo! Financeshowing the IBM stock price over the pastsix months. This blog started in September, when stock was in the low 80's, and now it is in thehigh 90's. I can't take all the credit, of course, as there are now over 3000 IBMers blogging, either inside thecompany, or externally to the rest of the world.
And the future continues to look bright.Greg over at IBMeye feels thatIBM stock poised for anotherstrong year.
If the analysts are right, 2007 is going to be a good year!
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Today, January 16, IBM launches its latest disk system, the DS3000 series.
There are actually three products in the DS3000 series:
With this announcement, IBM provides entry-level storage at the "less-than-$5000" price point, withsupport for intermix of 10K and 15K RPM drives, and scalable up to 14.4 TB capacity.This would be ideal storage for HP, Dell, IBM System x and BladeCenter servers.
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Next week I am "briefing" a client on a variety of topics, everything from our overall strategy, to our DS4000 disk systems, LTO tape, the DR550, and storage virtualization. A lot to cover, and they only gave me 60 minutes!
The challenge is not gathering the material, as it is shrinking it down to cover all the key points into a fluid story. Which reminds me of a saying we have inside IBM: "Develop with prose, Market with poetry." When I was in development, I had to write some huge specifications. Now that I am in marketing, the fewer words the better. In looking to see if this saying was a modified version of a famous quote from someone else, I encountered this interesting quote below. John Windsor of YouBlog might argue this could apply to most marketing attempts just as easily as most poetry.
Most people ignore most poetry
Roger over at Creative Think asks ifChip Heath is the Next Malcolm Gladwell?, relating to a book called "Made to Stick". I just started reading this book yesterday, but it starts out with how some stories are more memorable than others. Some just "stick" in your head, like songs, and others are quickly forgotten.
I tell a lot of stories, some stick, some don't. For example, I had read in a Barnes and Noble flyer a description of a book that interested me. I went to the store, but had forgotten to bring the flyer with me. When the person at the help desk offered to help me find it on their computer system, I realized that I could not remember the author, the title nor the publisher. The only thing I could remember was that it was a dark green book. It was actually a collection of short stories that were all 55 words in length, all winners of a 55-word story contest. She then took out the flyer itself, and we found it easily from there. She asked why I only remembered that it was green, and I told her: "Because I collect green books."
I am amazed that the writers could cram a setting, characters, plot and resolution into only 55 words, and then I saw Anecdote's post Let's Be Brief which talks about the latest 6-word story contest, inspired by Hemmingway’s shortest story, which was only six words long.
Now that's brief!Read More]
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Wrapping up my week's theme of "diversity", with posts on a diverse set of topics,today I will suggest ways to spendyour time while you are walking 10,000 steps per day, as recommended by the authorsof the book "You: On a Diet".
(If you thought this was about the 10,000 steps it might take to implement a storage solution, you should switch over to IBM as your storage vendor. For example, the DS3200 and DS3400 can beimplemented in as little as SIX steps. That's pretty cool.)
Blogs like Lifehacker are an excellent resource for neat littletips and tricks to help you throughout your day, like how to use your iPod, cell phone or computer better, for example. These suggestions are based on the idea that you can walk your 10,000 steps with access to an iPod and cell phone.
Well, that's three suggestions. The next time you complain that there is no time to walk, you now have no excuse.Read More]
Shakespeare wrote "What's in a name? That which we call a rose by any other word would smell as sweet." This week my theme will be on names, naming convention, and how we access information on storage.
Take for example these two sentences:
The Bears beat New Orleans.
Though they appear very different, football fans who might have watched either or both of the two conference title games yesterday would quickly recognize that they refer to the same two teams and the same end-result.
I'll be traveling to Asia next week. While most people call me "Tony", my legal given name is "Anthony" which is what appears on my passport and other legal documents. Most English-speaking countries handle this fine, but it can be confusing in Japan or China, where "A. Pearson" doesn't match "T. Pearson".
In the US, our given and family names are referred to as our "first name" and our "last name", relating to their positional sequence. In Asia, family names come first, followed by their given names last. To help avoid confusion, we have started adopting the practice of putting the family name in ALL CAPITAL LETTERS, so I would "Tony PEARSON" while my colleague may be "WONG Francis".
In Japanese, "Mr. JONES" would be "Jones-san". However, Pearson-san is such a toungue-twister, that most just say "Tony-san" which is fine with me. I have been called "Mr. Tony" in a variety of countries, perfectly acceptable.
You can call me anything you like, just don't call me late for dinner.
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On his blog post on preparation, Seth Godin mentioned an appropriate Swedish saying:
There is no bad weather, just bad clothing.
Appropriate because it snowed here in Tucson, Arizona on Sunday evening, leaving many of us here figuring out how to drive through the stuff on Monday. In my entire lifetime, I have only witness snow down in the Tucson valley a handful of times. It got me thinking about coats, and the wonderful schemes for coat check rooms, as an analogy for data access. A lot of people ask me to compare and contrast one technology from another, say block-level virtualization from content-addressable storage, and so on, and I always try to find a good analogy to help explain things.
Let's start with the setting. It is snowing outside and people are wearing coats. When they come inside, they check their coats at a coat check room, a large room with rows and rows of racks with hangers. A coat check attendant takes your coat and puts it on a hanger, and gives you a ticket or other identifier that will allow you to retrieve your coat later. The ticket must have sufficient information to retrieve the coat quickly, rather than searching rows and rows of hangers for it.
A problem arises when you generate "hash codes" for storage. It is possible for two different pieces of data to resolve to the same hash code. When an application tries to write a piece of data, and it resolves to a hash code that already exists, that is called a collision. One response is to either compare the incoming data to the data that is already stored, confirm they are identical, but that can be time consuming. The other response is to just assume they are identical, and reject the secondary copy, a process often referred to as "de-duplication".
What's the chance of getting a collision for data that is really different? Let's take for example the famousBirthday paradox. Suppose the coat check room assigned the hanger based on your birthday (month and day). How may coats before you run the risk of having two people turn in coats with the same birthday? After only 23 people, the likelihood is 50%. At 60 people, it goes up to 99%.
For this reason, IBM does not offer content-addressable storage. For non-erasable, non-rewriteable storage, the IBM System Storage DR550 requires the application to give each object a name, and that name is then used to storage the data, eliminating the possibility that data might accidently be thrown away.
It's safer that way.
technorati tags: Seth Godin, Swedish, saying, bad, weather, clothing, snow, Tucson, coat, check, room, IBM, block-based, disk, storage, DR550, N series, NAS, healthcare, life sciences, grid, medical, archive, solution, GMAS, cont
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Continuing my theme on naming conventions, this time I will talk about finding information.
Industry analysts estimate that information workers spend as much as 30 percent of their working day just looking for information they need, as mentioned in an interview withJeff Teper, Microsoft.A second study of middle managers found similar results, and is discussed in Information Architecture andDM Review.
Take for example looking for information on a specific person. If you were searching for"Barack Obama" or "Lulit Shiferaw", then perhaps you will find exactly the person you werelooking for.
On the other hand, some names are more common. I've met my share of people named John Smith, Jennifer Jones,or Mark Johnson. While PEARSON does not even make the top 100 list of family names here in the US, it isstill fairly common.
People looking for me may realize that I am notHead of Australian Economics at ANZ Bank, author of the book "Don't Read This!", winner of the Killam Teaching Prize, or owner offisheries in Essex.While I do work out at the gym on a regular basis, I look nothing like thisfamous body builder. There are several others, but I pickedjust a few to make my point.
At this time, there is only one "Tony Pearson" working at IBM. A while back, there was a second,a woman who spelled her name "Toni" with an "i" at the end. Her job involved deploying storage on AIX platforms,and was similar enough job description to mine that we would get each other's mail, and sometimes not realize it was meant for the other.
Dan Santow of Word Wise talks about the difficulties of proper names withaccent marks.This would make searching worse, but many search tools can handle this, stripping off allaccent marks to make the comparisons.
But what if you wanted to leave those accent marks in, for an exact match?
technorati tags: Jeff Teper, Accenture, search, names, IBM, Barack Obama, Lulit Shiferaw, Dan Santow, Word Wise, productivity, Essex, bodybuilder, author, fish
Stephen Colbert, of The Colbert Report, explains the name changes in recent mergers of the Telecommunications industry. A discussion on "changing names" and how that impacts storage seems like a good way to wrap up the week's theme on naming conventions.
Name changes are sometimes painful, but often times done for a purpose, such as to promote a family. In the US, when a man and woman marries, the woman often changes her family name to match her husband, and the kids all adopt the father's family name. I say "often" because there are times where the woman keeps her name, or adds to it in a hyphenated way. ABC News reported that a Man Fights to Take Wife's Name in Marriage. KipEsquire, a lawyer, writes about it in his blogA stitch in haste.
IT industry changes the names of products that people knew as something else. Other times, they re-use an existing name, when really it is or should be different from the original. Last year, I took on the job of helping transition from our brand "TotalStorage" to the "System Storage" product line under the new "IBM Systems" brand. I help decide what stays the same name or what changes, when it should change, and how to announce that change.
On the disk side, IBM renamed Fibre Array Storage Technology, or FAStT, which was pronounced exactly like "fast", to DS4000 series. This was a big improvement, as people couldn't seem to spell it properly, with variations like "FastT". Nor could people pronounce it properly, saying "fast-tee" instead. The advantage of "DS" is that it is both easy to spell, and easy to pronounce. The DS4000 series continues to be "fast", providing excellent performance for its midrange price category.
IBM's Enterprise Storage Server (ESS) line went from model E10, to F20, to 750 and 800. When IBM came out with its replacement, the IBM TotalStorage DS8000, some people asked why it wasn't named the ESS 900, for example. The DS8000 is quite different internally, new hardware design and implementation, but is highly compatible with the ESS line, and shares much of the same functionality from microcode. Last year, it was replaced by the IBM System Storage DS8000 Turbo. Again, newer hardware, so it was easy to justify the new name change from "TotalStorage" to "System Storage".
Renaming a product risks losing its certifications and awards. For example, IBM spent a lot of time and money getting the OS/390 operating system certified as a "UNIX" platform. When it was renamed to z/OS, IBM had to do it all over again. Learning from this experience, IBM decided not to rename the SAN Volume Controllerto a new designation like "DS5750", as it enjoys the "number one" spot on both the SPC-1 and SPC-2 performance benchmarks, and is recognized as the leader in the disk storage virtualization marketplace. Renaming this product would mean losing that collateral.
IBM's "other disk systems" the N series posed another set of challenges. The current DS line already has entry-level (DS3000), midrange (DS4000) and enterprise-class (DS6000 and DS8000) products. The OEM agreement that IBM has with Network Appliance (NetApp) resulted in a new set of entry-level, midrange, and enterprise-class products. But these didn't fit nicely into the DS3000-to-DS8000 continuum. Instead, IBM decided to go with N series, using N3000 for entry-level, N5000 for midrange, and N7000 for enterprise-class. These are different than the numbers used by NetApp for their comparable, but not identical, offerings.
On the tape side, IBM decided to name the tape drives TS1000 and TS2000 range, tape libraries and automation with a TS3000 range, and tape virtualization to the TS7000 range. A lot of tape products already had 3000 numbering that had to change to fit this new scheme. This is why IBM's popular 3592 tape drive was renamed to the TS1120. The replacement to the 3494 Virtual Tape Server was named TS7700 Virtualization Engine.
Obviously, you can't change the names of products that are currently in the field, but what about existing software with minor updates? IBM decided to leave "TotalStorage Produtivity Center" under the "TotalStorage" brand until it has a significant version upgrade. Many people say "TPC" as a convenient acronym when referring to this product, but TPC is a registered trademark of the Professional Golfers Association (PGA) to refer to its "Tournament Players Club".
How can anyone confuse "managing storage" with "playing golf"? One activity is full of frustration that takes years or decades to master, involving the need to understand a variety of equipment and techniques to use each properly to accomplish your goals; and the other is an enjoyable activity, immediately productive in front of a single pane of glass managing all of your DAS, SAN and NAS storage, from reporting on your files and databases to managing storage networks and tape libraries.
Enjoy the weekend!
technorati tags: Stephen Colbert, Colbert Report, Telecommunications industry, KipEsquire, IBM, FAStT, DS4000, DS3000, DS8000, OS/390, UNIX, z/OS, SAN Volume Controller, N series, TS1120, TS7700, TotalStorage Productivity Center, TPC, PGA, Golf[Read More]
This week I am in Japan, so my week's theme will center around travel, speaking at conferences, and Japan itself. I first travelled to Japan in the late 1980s, to visit a college friend who was working for Ford Motor Company, on assignment in Japan as liasion to Mazda Corp.
Back then, the only Japanese phrase I knew was "Wakarimashta" which means "I know" or "I understand". If you only know one phrase in a foreign language, this possibly could be the worst to know.
My second trip, I was better prepared. I learned three "survival phrases":
sumimasen - "I'm sorry/excuse me"
These are great phrases to know individually, but even more powerful strung all together, to emphasize that you will begin speaking English, but at least with good reason (and perhaps a bit of irony.)
I've been to Japan many times since, and have picked up more of the language. When travelling to Japan, or anywhere for that matter, it is important to "pack light". I'll be gone for two weeks, but all I bring is a laptop bag and one carry-on piece of luggage.
I went on a trip to Prague (Czech Republic) with a female co-worker who brought FOUR pieces of luggage. One was just for shoes. Another piece was just for hair styling gel, make-up, face creams and finger nail polish. Today, the rules are different, and the TSA allows only a single quart-size plastic bag containing little jars of 3 ounces or less of liquids or gels. I didn't have any "quart-size" bags, so I used a smaller sandwich-size bag.
What does all this have to do with storage? I've helped many clients move data centers, and this involves moving their servers, their networks, and their storage. Servers and Networks are easy to move, but storage presents some challenges. In many cases, the entire company is shut down, the storage is moved, and then the company is operational again. Needless to say, it is best to do this over a weekend.
I tell clients to "pack light" and figure out what data they really need in the move. What do you really need to operate your business? Bring just that, the rest can arrive later.
This same concept applies for Business Continuity and Disaster Recovery planning. What do you really need after a disaster occurs? Can you run your business for a few weeks on that data, until the rest of the data is restored? If you can't run your entire business on that data, can you run your most important parts of your business?
If you run a bank, perhaps keeping your ATM cash machines running is more important than making out new loans. In Japan, if a bank has any outages that impact their ATM machines, they put out a full page advertisement in the local papers to apologize for the inconvenience.
Business Continuity is one of the nine "Infrastructure Solutions" that IBM can help clients with. If you are interested in learning more on how IBM can help you with your Business Continuity, click here.
Continuing my week's theme on travel, conferences, and Japan, I provide three more"survival words" in Japanese language. These might seem like an odd trio, but they comein very handy.
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Continuing my week's theme on travel, conferences, and Japan, I saw two items in the newsthat seem to follow a common theme.
What do these stories have to do with one another, other than both relating to Japan? IBM has beenusing TDMF for years as part of a service offering to move data from one disk system to another.Since Sam Palmiasano took over in 2002, IBM has acquired 51 companies, 31 of them software companies.Often, these have been "successful" turning quickly profitable because IBM was already well familiar with the companies they acquire, in much the same way that husbandsare well familiar with their brides-to-be at a "double happy wedding".
So, welcome Softek! It looks like its time to celebrate again!