Well, today is April 1, and I just love [April Fools' Day
].This day has a rich history of practical jokes. Those not familiar can review this list of [Top 100 pranks and hoaxes
Tim Ferris started the festivities with [The Grand Illusion: The Real Tim Ferriss speaks]. He claimed that for the past year, he outsourced the writing of his blog to a writer from India, and an editor from the Philippines. Given that his post was dated March 31, and he writes frequently about the benefits of outsourcing, it appeared like a legitimate post. However, Tim fessed up the following day, claiming that it was April 1 in Japan where he wrote it.
Guy Kawasaki wrote[April Fools' Stories You Shouldn't Believe]including my favorite #12 "Ruby on Rails cited Twitter as the centerpiece of its new 'Rails Can Scale' marketing program." Speaking of Twitter, Fellow IBM blogger Alan Lepofsky from our Lotus Notes team wrote[Great, now there is Twitter Spam]. It looked like a real post, but then I realized, ... everything on Twitter is spam!
Topics like energy consumption and global warming were fodder for posts and pranks.The post[Was Earth Hour a joke again?], argued thatthe preparation of "Earth Hour" last week in effect used up more energy than the hour of this annual "lights-off event" actually saved. This reminded me of John Tierney's piece in the New York Times ["How virtuous is Ed Begley, Jr.?"] where a scientist explains that it is more "green" for the environment to drive a car short distances than to walk:
If you walk 1.5 miles, Mr. Goodall calculates, and replace those calories by drinking about a cup of milk, the greenhouse emissions connected with that milk (like methane from the dairy farm and carbon dioxide from the delivery truck) are just about equal to the emissions from a typical car making the same trip. And if there were two of you making the trip, then the car would definitely be the more planet-friendly way to go.
Wayan Vota, my buddy over at OLPCnews, writes in his post[Windows XO Child Centric Development] that the "Sugar" operating environment on the innovative Linux-based XO laptops will soon be re-named the"Windows XO Operating System", with their new motto "Windows XO: A Child-Centric Operating Platform for Learning, Expression and Exploration." The mocked up photo of an XO laptop with the Windows XO logo was excellent!
Gretchen Rubin reminds us that this is a great day to play tricks on your kids in[How April Fool’s day can be a source of happiness], and last week, Kai Ryssdal on NPR Radio investigated if [Mind Habits] was [a video game that's good for you?]This claims that just playing five minutes per day can reduce stress. I haven't been able to stop playing after five minutes, Mind Habits is like the proverbial potato chip, you can't just eat one!
The economists from Freakonomics explain in [And While You're at it, Toss the Nickel] that it costs the US Government 1.7 cents to produce each penny. The US government loses $50 million dollars each year making pennies. Each nickel costs 10 cents to produce. This one was dated March 31, so it could actually be true. Sad, but true.
My favorite, however, was EMC blogger Barry Burke's post["5773 > c"] explaining howtheir scientists were able to reduce latency on the EMC SRDF disk replication capability:
What the de-dupe team found is that there is a hidden feature within recent generations of this chip that allow a single bit, under certain circumstances, to represent TWO bits of information.
Still, almost 34% of the total bits transferred were in fact aligned double-zeros, far more than all other bit combinations - and most importantly, these were quite frequently byte-aligned, as required by this new-found capability. Makes sense, if you think about it - most of those 32- and 64-bit integers are used to store numbers that are relatively small (years, months, days, credit charges, account balances, etc.). So that's why the team decided to use this new two-fer bit to represent "00".
Mathematically, if you can transmit 34% of the data using half as many bits, you reduce the number of bits you have to transfer in total by 17%. Which, while not necessarily earth-shattering, is nothing to be ashamed of. On top of the SRDF performance enhancements delivered in 5772 (30% reduction in latency or 2x the distance), this new enhancement adds another 17% latency improvement (or ~1.4x more distance at the same latency). Combined with 5772, SRDF/S customers could see a 50% reduction in latency. And 5773 allows SRDF/A cycle times to be set below 5 seconds (with RPQ) - this new feature adds a little headroom to maximize bandwidth efficiency for the shortest possible RPO.
Again, this looked real, until I did the math. Start with the speed of light in a vacuum of space ("c" in BarryB's title) which is roughly 300,000 kilometers per second, or put into more understandable units, 300 kilometers per millisecond. However, light travels slower through all other materials, and for fiber optic glass it is only 200 kilometers per millisecond. Sending a block of data across 100km, and then getting a response back that it arrived safely, is a total round-trip distance of 200km, so roughly 1 millisecond. However, EMC SRDF often takes two or three round-trips per write, versus IBM Metro Mirror on the IBM System Storage DS8000 which has got this down to a single round-trip. The number of round-trips has a much bigger effect on latency than EMC's double-bit data compression technique. With IBM, you only experience about 1 millisecond latency per write for every 100km distance between locations, the shortest latency in the industry.
It is good that once a year, you should be skeptical of what you read in the blogosphere, and sometimes check the facts!
technorati tags: April Fools Day, Tim Ferris, 4HWW, outsourcing, Guy Kawasaki, Ruby on Rails, Twitter, Alan Lepofsky, Lotus, Notes, Earth Hour, spam, John Tierney, Ed Begley Jr., milk, carbon dioxide, Wayan Vota, OLPCnews, Windows XO, Gretchen Rubin, Kai Ryssdal, Freakonomics, NPR, Mind Habits, penny, nickel, EMC, BarryB, SRDF, IBM, DS8000, Metro Mirror, latency, fiber optic, speed of light
I got some interesting queries about IBM's Scale-Out File Services [SoFS
] that I mentioned in my post yesterday [Area rugs versus Wall-to-Wall carpeting
]. I thought I would provide some additional details of the product.
SoFS combines three key features: a global namespace, a clustered file system, and Information LifecycleManagement (ILM). Let's tackle each one.
- Global Name Space
A long time ago, IBM acquired a company called Transarc that developed Andrew File System (AFS) and DistributedFile System (DFS). These both provided global namespace capability, meaning that all of your files could beaccessible from a single URL file tree. Imagine if you have data centers in Tucson, Austin, Raleigh and Chicago.Normally, to access files from each city, you would have to mount a unique IP address for that location, and thento get to files in a different city, you'd have to mount a second, and so on. But with a global namespace, you could mount a single drive letter Z: and access files simply by using Z:/Tucson/abc or Z:/Austin/xyz. IBM uses its DFS to make this happen.
Just because you have access to a global namespace doesn't give you read/write authority to every file. IBM SoFS has full NTFS Access Control List (ACL) support, so that only those who can read or write data can access the files. A "hide unreadable" feature provideswhat I like to call "parental controls": you don't even get to see on your directly list any file or subdirectory that you don't have access to. For example, if there is a directory with 50 projects, but you only have authority tothree projects, then you only see the three subdirectories related to those projects, and nothing else.
There are other ways to get a global namespace. IBM also offers the IBM System Storage N series Virtual FileManager, Brocade offers Storage/X, and F5 acquired Acopia. These all work by putting a box in front of a set ofindependent NAS storage units, and giving you a single mount point to represent all of the file systems managedbehind the scenes. This however can sometimes be a bottleneck for performance.
- Clustered File System
Often, when you have a lot of data in one place, you are also expected to deliver that data to lots of clientswith relatively good performance. Otherwise, end users revolt and get their own internal direct attach storage.To solve this, you need a clustered architecture that provides access in parallel to the data.
First, we start with a node that is optimized for CIFS and NFS access. We have clocked our node to run CIFS at577 MB/sec, and NFS at 880 MB/sec, through a 10GbE pipe between a single client and a single SoFS node. Comparethat to the 400 MB/sec you get today with 4Gbps FCP, or the 800 MB/sec you will get if you upgrade to 8 GbpsFCP, and quickly you recognize that this is comparable performance for demanding workloads.
Then, you combine multiple nodes together, and have them all be able to read/write any file in the file system, andfront-end that with a load-balancing Virtual IP address (VIPA) that spreads the requests around, and you've gotyourself a lean and mean machine for accessing data.
In 2005, IBM delivered[ASC Purple] with the world's fastest file system. 1536 nodeswere able to access billions of files in the 2 Petabyte of data. The record of 126 GB/sec access to a single filewas set, and has yet to be beaten by any other vendor since.This same file system is used in SoFS, as well as a variety of other IBM storage offerings.
The back-end storage can be SAS or FC-attached, from the DS3200 to our mighty DS8300 Turbo, as well as ourIBM System Storage DCS9550 and SAN Volume Controller (SVC), and a variety of tape libraries.
- Information Lifecycle Management
Lastly, we get to ILM. With SoFS, you can have different tiers of storage, high-speed SAS or FC disk, low-speedFATA and SATA disk, and even tape. Policy-based automation allows you to place any file onto any disk tier whencreated, and other policies can migrate or delete the data trigged by certain threshold, age, or other criteria.The advantage is that this is on a file by file basis, so Z:/Tucson/Project could have a bunch of files, some ofthem on my FC disk, some of them on my SATA, and some on tape. The file path doesn't change when they move, anddifferent files in the same directory can be on different tiers.
Data movement is bi-directional. If you know you will be using a set of files for an upcoming job, say perhapsquarter-end or year-end processing, you can pre-fetch those files from tape and move them to your fastest disk pool.
There is also integrated backup support. Typically, a large NAS environment is difficult to backup. Traditionalmethods take days to scan the directory tree looking for files in need of backup. A single SoFS node can scana billion files in 95 minutes, and 8 nodes in a cluster can scan a billion files in under 15 minutes.
Recovery is even more impressive. When you recover, SoFS brings back the entire directory structure first, withall the file names in place. This would make it appear that all the data is restored, but actually it is still on tape.When you access individual files, it will then drive the recovery of that file, so your applications and end usersbasically determine the priority of the recovery. Traditional methods would wait until every file was restoredbefore letting anyone access the system.
SoFS is part of IBM's [Blue Cloud] initiativethat was launched last November 2007. Of course, IBM isn't the only one competing in this space. HDS has partneredwith BlueArc, HP has acquired PolyServe, and Sun acquired CFS for their Lustre file system. Isilon and Exanet arestart-up companies with some offerings. EMC acquired Rainfinity,and have hinted at a Hulk/Maui project that they might deliver later this year or perhaps in 2009, but by thenmight be a dollar-short and a day-late.
But why wait? IBM SoFS is available today and is orders of magnitude more scalable!
technorati tags: IBM, SoFS, Acopia, VFM, Brocade, ILM, global namespace, clustered, file system, disk, tape, storage, system, CIFS, NFS, NAS, NTFS, ACL, DFS, AFS, Transarc, ASC Purple, DS3200, SAS, FC, FCP, DS8300, Turbo, DCS9550, SVC, FATA, SATA, nodes, backup, restore, recovery, Blue Cloud, cloud computing, PolyServe, HDS, BlueArc, HP, Sun, CFS, Lustre, Isilon, Exanet, EMC, Rainfinity, Hulk, Maui
Last week, I covered backup issues in [Deduplicationversus Best Practice for Backups
]. This week, I thought I would cover issues with email.
At IBM, our standard is to have a limit of 200MB per user mailbox. A few of us get exceptions and have up to500MB limit because of the work we do. By comparison, my personal Gmail account is now up to 6500MB. Whenthis limit is exceeded, you are unable to send out any mail until it is brought down below the limit, and a request to be "re-enabled for send" is approved, a situation we call "mail jail".
The biggest culprit are attachments. Only 10 percent of emails have attachments, but those that do take up 90percent of the total space! People attach a 15MB presentation or document, and copy the world ondistribution list. Everyone saves their notes with these attachments, and soon, the limits are blown. Not surprisingly, deduplication has been cited as a "killer app" to address email storage, exactly for this reason.If all the users have their mailboxes all stored on the same deduplication storage device, it might find theseduplicate blocks, and manage to reduce the space consumed.
A better practice would be to avoid this in the first place. Here are the techniques I use instead:
- Point to the document in a database
We are heavy users of Lotus Notes databases. These can be encrypted and controlled with Access Control Lists (ACL)that determine who can create or read documents in each database. Annually, all the database ACLs are validatedso that people can confirm that they continue to have a need-to-know for the documents in each database. Sendinga confidential document as a "document link" to a database entry takes only a few bytes, and all the recipientsthat are already on the ACL have access to that document.
- Point to the document on a web page
If the document is available on an internal or external website, just send the URL instead of attaching the file.Again, this takes only a few bytes. We have websites accessible only to all internal employees, websites thatcan be accessed only by a subset of employees with special permissions and credentials based on their job role, and websites that are accessible to our IBM Business Partners.
In my case, if I happen to have a blog posting that answers a question or helps illustrate an idea, I will sendthe "permalink" URL of that blog post in my email.
- Point to the document on shared NAS file system
Internally, IBM uses a "Global Storage Architecture" (GSA) based on IBM's Scale-Out File Services [SoFS] with everyone getting initially 10GB of disk space to store files, with the option to request more if needed. The system has policy-based support for placing and migrating older data to tape to reduce actual disk usage, and combines a clustered file system with a global name space.
My SoFS space is now up to 25GB, and I store a lot of presentationsand whitepapers that are useful to others. A URL with "ftp://" or "http://" is all you need to point to a filein this manner, and greatly reduces the need for attachments. I can map my space as "Drive X:" on my Windows system,or as a NFS mount point on my Linux system, which allows me to easily drag files back and forth.
Departments that don't need to offer "worldwide access" use NAS boxes instead, such as the IBM System Storage N series.
Pointing to files in a shared space, rather than as attachments in email, may take some getting used to. I've hada few recipients send me requests such as "can you send that as an attachment (not a URL)" because they plan toread it on the airplane or train, where they won't have online connectivity.
This all relates to new ways for employees to collaborate. Shawn from Anecdote writes in the post[Fostering a Collaboration Culture]:
"Have you invested in the latest and greatest in collaboration technology but still feel people are still not collaborating? How many Microsoft Sharepoint servers and IBM Quickplaces remain relatively untouched or only used by the organization's technorati? I think it's a big problem because this narrow view of collaboration starts to get the concept a bad name: "yeah, we did collaboration but no one used it." And then there the issue of the vast amount of money wasted and opportunities lost. We can't afford to loose faith in collaboration because the external environment is moving in a direction that mandates we collaborate. The problems we face now and into the future will only increase in complexity and it will require teams of people within and across organizations to solve them."
Well, sending pointers instead of attachments works for me, and has kept me out of "mail jail" for quite some timenow.
technorati tags: IBM, deduplication, email, mailbox, Gmail, attachment, Lotus, Notes, database, URL, Permalink, GSA, NAS, SoFS, disk, Anecdote
In addition to creating the Dilbert cartoon, Scott Adams has a blog, which sometimes is quite serious,and other times quite funny. The anticipated 30x cost of "Flash Drives" for Enterprise disk systems reminded meof one of Scott's articles from November 2007 titled [Urge to Simplify
].Here's an excerpt:
Now the casinos have people trained, like chickens hoping for pellets, to take money from one machine (the ATM), carry it across a room and deposit in another machine (the slot machine). I believe B.F. Skinner would agree with me that there is room for even more efficiency: The ATM and the slot machine need to be the same machine.
The casinos lose a lot of money waiting for the portly gamblers with respiratory issues to waddle from the ATM to the slot machines. A better solution would be for the losers, euphemistically called “players,” to stand at the ATM and watch their funds be transferred to the hotel, while hoping to somehow “win.” The ATM could be redesigned to blink and make exciting sounds, so it seems less like robbery.
I’m sure this is in the five-year plan. Longer term, people will be trained to set up automatic transfers from their banks to the casinos. People will just fly to Vegas, wander around on the tarmac while the casino drains their bank accounts, then board the plane and fly home. The airlines are already in on this concept, and stopped feeding you sandwiches a while ago.
Perhaps EMC can redesign its DMX-4 to "blink and make exciting sounds" as well. The Flash Drives were designedfor the financial services industry, so those disk systems could be directly connected to make transfers between the appropriate bank accounts.
technorati tags: Scott Adams, Dilbert, B.F. Skinner, ATM, casinos, EMC, DMX-4
I'm here at the Los Angeles airport on my way to Canada.
On my post last week[My Blook is Now Available],Cheryl Hagedorn comments:
I've just posted about your blook at Blooking Central http://blooking.blogspot.com/2007/11/inside-system-storage.html
I'll love to hear from you (I post letters from authors!) about how you put the blook together. Many folks have used cut and paste from blog page into word processor. Others have simply backed up their blogs, then cut and pasted. Some folks had the foresight to compose their posts in a word processor before posting!
Anyway, I'd like to know whatever ins and outs you'd like to share. Thanks.
Well Cheryl, I couldn't find any email address to send you a response, so Idecided to post here instead and post a traceback on your blog.
After learning about the Blooker Prize, I had asked our IBM Developerworks team if anyone else within IBM had published a blook, but nobody had heard of anything, so I had to look elsewhere.I got a lot of guidance from Lulu's [Book Publishing FAQs], and Don Campbell's[Five Steps to Publishing Your Paperback Book at Lulu],and how-to articles over at [bookcatcher.com].
- Decision 1: Defining the Container
Before you can cut-and-paste anything, you need a container file to put it in. Here were my key decisions:
- Page Size: Novel 6"x9" (15cm x 23cm) to support both perfect-bound paperback and dust-jacket hardcopy editions
- Colors: Full-color covers with black-and-white interior
- Fonts: 10pt Book Antiqua for the text, Courier for the monospaced computer examples,8pt for the "copyright" fine print
- Format: *.doc Microsoft Word file, using [Lulu's ready-to-use templates]
- Software: Office 2003 version of Microsoft Word on Windows XP system
- Front matter: Title, Copyright, Dedication, Table of Contents, Foreword, Introduction
- Back matter: Blog Roll, Blogging Guidelines, Glossary, Reference table, What people have written about me and my blog
According to Lulu, you could use OpenOffice instead with RTF files. I didn't try that. I did tryusing CutePDF to upload ready-made PDFs, that didn't work. I also tried saving text in PDF formaton my Mac Mini running OS X 10.4 Tiger, but Lulu didn't like that either.IBM now offers a free download of [LotusSymphony] that might be an alternative for my next book.
For my blook, the "Blog Roll" serves instead of a more formal [Bibliography]. I could have also includedonline magazines and other web resources.
- Decision 2: Chapter Configuration
I reviewed other blooks to see how they were organized. I thought I might organize the blog posts by topic or category, but all the blooks I looked atwere strictly chronological, oldest post first. This of course is exactly opposite as theyappear on the web browser. I decided to keep things simple, with just 12 chapters, one for each calendar month.
Each chapter was separated by a section break with unique footers, starting on odd page number. The footers have the page numbers on the outside edges, so that even pages had numbers on the left, and odd pages on the right. I also added the name of the chapter and the book, like so:
40 ................December 2006| |Inside System Storage.... 41
This was a lot of work, but makes the book look more "professional".
- Decision 3: Cut-and-Paste
People have asked me why it took three months to put my blook together, and I explainedthat the cut-and-paste process was manually intensive. My posts are either HTML entereddirectly into Roller webLogger, or typed in HTML on Windows Notepad and cut-and-pastedover to Roller later. I have access to the HTML source of each post, as wellas how it appears on the webpage, and tried cut-and-paste both ways. Copying theHTML source meant having to edit out all the HTML tags. I hadn't even looked into the idea of "backing up" through Roller all the entries, but they would probably have been HTMLsource as well.
In turned out that copying the webpage directly from the browser was better, which retains more of the formatting,and automatically eliminates all of the pesky HTML tags. I wanted the printed versions to resemblethe web page version.
Microsoft Word indicates all hyperlinks as bright blue underlined text which I didn't like, so I removedall hyperlinks, to avoid having to pay extra for "colored pages". This can be done manually, one by one, or pasting with the "text only" option butthis removes out all the other formatting as well. (Specifying black-and-white interior on Lulu might have converted all of these automaticallyto greyscale, so I might have been safe to leave them in,which I probably could have done if I wanted an online e-book version with links active, ... oh well)
To indicate where the hyperlinks would have been, I wrapped all the linked text in[square brackets]. I have now gotten in the habit of doing this for future blog posts, soif I ever make another book, it will cut down the work and effort on the cut-and-paste.
Some of the items I linked to posed a problem. I had to convert YouTube videos to flat imagesof the first frame to include them into the book. Older links were broken, and I had tofind the original graphics. I also sent a note to Scott Adams related about the use of one of his Dilbert cartoons.
I decided to also cut-and-paste my technorati tags and comments. For comments I mademyself, I labeled them "Addition" or "Response". A few people did not realize thatI was "az990tony" making the comments as the blog author, so I changed all to say "az990tony (Tony Pearson)" to make this more clear, and now do this on all future blogposts to minimize the work for my next book.
Because I used a lot of technical terms and acronyms, Microsoft Word actually gave mean error message that there were so many gramattical and spelling errors that it wasunable to track them all, and would no longer put wavy green or red lines underneath.
I did all the cut-and-paste work myself, but since the website is publicly accessible,I could have gotten someone else to do this for me.Had I read Timothy Ferriss' book The Four Hour Work Week sooner,I might have taken his advice on [Outsourcing the project to someone in India]. I might consider doing this for my next book.
- Decision 4: Numbering the Posts
I decided I wanted to standardize the title of each post. The date was not uniqueenough, as there were days that I made multiple posts. So, I decided to assign eacha unique number, from 001 to 165, like so:
2006 Dec 12 - The Dilemma over future storage formats (033)
Posts that referred back to one of my earlier posts within the book had (#nnn) added so that readers couldgo jump back to them if they were interested. This eliminated trying to keep track of pagenumbers.
- Decision 5: Adding behind-the-scenes commentary
- One of the reasons I rent or buy DVDs is for the director's audio commentary and deleted scenes. These extras provided that added-value over what I saw in the movietheatre. Likewise, 80 percent of a blook is already out in the public for reading, so I felt I needed to provide some added value. At the beginning of each month, I describewhat is going on behind the scenes, and then in front of specific posts, I providedadditional context. This could be context of what was going on in the blogosphere at thetime, announcements or acquisitions that happened, what country I was blogging from, orwhat unannounced products or projects that were being developed that I can now talk aboutsince they are now announced and available.
To distinguish these side comments from the rest of the blog posts,I decorated them with graphics. Searching for copyright-free/royalty-free clip-art, graphics, and photos that represented eachconcept was time-consuming. I shrunk each down to about 1 inch square in size, and changed themfrom color to greyscale. (LuLu conversion to PDF probably would have automaticallyconverted the color graphics to greyscale for me, in which case leaving them in full colormight have been nice for an e-book edition, ... oh well)
I did complete each chapter one at a time. So, for each month, I cut-and-pasted all the blog posts,tags and comments, then fixed up and numbered all the post titles, then added all the behindthe scenes commentary, and cleaned up all the font styles and sizes. I recommend you do this at least for the first chapter, so you can get a good feel for what the finished version will look like.
- Decision 6: Adding a Glossary
I sent early copies of the books to five of my coworkers knowledgeable about storage, andfive local friends who know nothing about storage.
Some of my early reviewers suggested having an index, so that people can find a specific poston a particular topic. Others suggested I spell out all the acronyms that appear everywhereand put that into the Reference section, rather than on each and every occurrence inthe book itself. Both were good ideas, and my IBM colleague Mike Stanek suggested calling ita GOAT (Glossary of Acronyms and Terms). Acronyms are spelled out, and terms or phrasesthat need additional explanation have a glossary definition. For eachitem, I put the post or posts that uses that term. Some terms are covered in dozens ofposts, so I tried to pick five or fewer posts representing the most pertinent.
The glossary was far more time-consuming than I first imagined, with over 50 pages containingover 900 entries. I struggled deciding which terms and acronyms needed explanation, and which were obvious enough. On the good side, itforced me to read and re-read the entire book cover to cover, and I caught a lot of othermistakes, misspellings, and formatting errors that way. Also, I have a large internationalreadership on my blog, so the glossary will help those whose English is not their native language,and will help those readers who are not necessarily experts in the storage industry.
- Decision 7: Designing the Covers
Up to this point, I had been printing early drafts with simple solid color covers. Lulu hasthree choices for covers:
- Just type in the text, upload an "author's photo" and chose a background color or pattern
- Upload PNG files, one for the front cover, one for the back cover, and chose the textand color of the spine.
- Upload a single one-piece PDF file that wraps around the entire book.
I had no software to generate the PDF for the third option, so I decided to try the secondoption. My first attempt was to format the front title page in WORD, capture the screen,convert to PNG and upload it as the front cover. I did same for the back cover, with a smallpicture of me and some paragraphs about the book.
I chose a simple straightforward title on purpose. Thousands of IBM and other IT marketing and technicalpeople will be ordering this book, and submitting their expenses for reimbursement as work-related, and didn't want to cause problems with a cute title like "An Engineer in Marketing La-La Land".
The next step was to use [the GIMP] GNU image manipulationprogram, similar to PhotoShop, to add a cream colored background, a slanted green spine, and some graphics that we had developed professionally for some of our IBM presentations.I learned how to use the GIMP when making tee-shirts and coffee mugs for our [Second Life] events, so I was already familiar. For newblook authors, I suggest they learn how to use this for their covers, or find someone who can do thisfor them.
I did the paperback version first, and once done, it was easy to use the same PNG files forthe dust jacket of the hardcover edition, adding some extra words for the front and back flaps.
The adage "Don't judge a book by its cover" seems to apply to everything except booksthemselves. The book cover is the first impression online, and in a bookstore. I have seenpeople pick books up off the shelf at my local Barnes & Noble, read the front and back covers, peruse the front and backflaps, and make a purchase decision without ever flipping a single page of the contents inside.From an article on Book Catcher [SELF-PUBLISHING BOOK PRODUCTION & MARKETING MISTAKES TO AVOID]:
According to selfpublishingresources website, three-fourths of 300 booksellers surveyed (half from independent bookstores and half from chains) identified the look and design of the book cover as the most important component of the entire book. All agreed that the jacket is the prime real estate for promoting a book.
While many struggle to find the right title and cover art, I think it is interesting that Lululets you post the same book with slightly different titles and covers, each as separate projects, and let market forces decide which one people like best. This is a common practice among marketresearch firms.
- Decision 8: Finding someone to write the Foreword
With the book nearly done, I thought it would be a nice touch to have an IBM executive write a Foreword at the frontof the book. Several turned me down, so I am glad I found a prominent Worldwide IBM executiveto do it. I should have started this process sooner, as she wanted to read my book in its entirety beforeputting pen to paper. I had not planned for this. I was hoping to be done by end of October,but waiting for her to finish writing the Foreword added some extra weeks. Next time,I will start this process sooner.
- Decision 9: Printing Early Drafts
You need to have Lulu print at least one copy to review before making it available to the public,and it doesn't hurt to order a few intermediary draft copies to make sure everything looks right.However, from the time I order it on Lulu, to the time it is in my hands, is over two weeks withstandard shipping, so I needed a way to print drafts to look at in between.
To avoid wear-and-tear on my color ink-jet printer, I went and bought a large black-and-white[Brother HL-5250DN] laser printer. Rather than buying specialty 6x9 paper, I used standard 8.5x11 paperusing the following 2-up duplex method:
- Upload the DOC file to Lulu, and get it converted to PDF
- Download the resulting PDF from Lulu back to your computer
- View the PDF in Adobe Reader, and print it using 2-up "Booklet" mode.
For example, if you print 60 pages in booklet mode, it prints two mini-pages on thefront side, and two more mini-pages on the back side of each sheet of paper, resulting in 15 standard 8.5" x 11" pages that can be folded, stapled, and read like a mini-booklet. My entire blook could be printed on seven of these mini-booklets, saving paper, and giving me a close approximation to what the final book would look like. Eachmini-page is 5.5"x8.5", so just slightly smaller than the final 6"x9" form factor.I fount that 60 pages/15 sheets was about the maximum before it becomes hard to fold in half.
So, if I had to do it all over again, I might have chosen 11pt Garamond (the default), or changedthe default to 11pt Book Antiqua up front, so as not to have spend so much time converting thefonts. I might have left out the glossary. I might have left in all the hyperlinks and graphicsin full color for a separate e-book edition. And I definitely would have looked for an author formy Foreword much earlier in the process.
I didn't plan to write a blook when I started blogging. I have started putting [square brackets]around all my links. I have started putting "az990tony (Tony Pearson)" on all my comments. I hadassumed that people were jumping to all the links I provided in context, but I learned that the blogpost has to stand on its own, so now I make sure that I either paraphrase the important parts, oractually quote the text that I feel is important, so that the blog post makes sense on its own.This is perhaps good advice in general, but even more important if you plan to write a blook later.
Lastly, I decided up front to write blog posts that were 500-700 words long, about the average lengthof magazine or newspaper articles. In my blook, the average is 639 words per post, so I hit thatgoal. I have seen some blogs where each post is just a few sentences. Maybe they are posting fromtheir cell phone, or don't have time to think out a full thought, but who wants to read a year'sworth of [twitter] entries.
Well Cheryl, I hope that helps. If you need anymore, click on the "email" box on the right panel.
technorati tags: Cheryl Hagedorn, Blooking Central, Lulu, Don Campbell, IBM, Developerworks, Book Antiqua, Courier, Garamond, Microsoft, Word, OpenOffice, Lotus, Symphony, PDF, CutePDF, OS X, HTML, Hyperlinks, blook, reference, glossary, Twitter, Timothy Ferriss, fourhourworkweek, outsourcing, India
Continuing my week's theme on Innovations that matter, I thought I would tackle energy efficiency and the recent excitement over the Smart car.
USA Today had an article [America crazy about breadbox on wheels called Smart car]. This car weighs only 2400 pounds, gets a respectable 33 MPG City,and 40 MPG Highway, with a list price of $11,590 US dollars. These have been in Europe for some time now.The "Smart" name comes from combining the S from Swatch, the M from Mercedes and ART. The car was designed byNicholas Hayek, founder of the SWATCH wristwatch line, and manufactured by Daimler, who also makes Mercedes cars.
We have many communities here in Tucson that people drive street-legal golf carts. People don't realize but bothelectric and electric/gas hybrid golf carts have been around for a long time. Some of the nicer golf carts run forabout $7,000 US dollars, with a shelf on the back that can hold two sets of golf clubs, or groceries.Of course, you would never take a golf cart on the highway, so that is where the Smart car comes in, with a 10gallon tank, could easily get you from one major city to another.
Like golf carts, the Smart-for-Two model being sold in the US will hold only two people, which is perfect for manyAmerican families. The standard 4-person or 5-person sedan is too big for most DINKS (Dual Income, No Kids), and other families with kids often opt for the 7-person SUV instead.
It is good to see that energy consumption is finally getting the attention it deserves. IBM recently announced some exciting offerings to help data centers manage their energy consumption:
- IBM Systems Director Active Energy Manager V3.1 [AEM]:
A new, key component of IBM's [Cool Blue portfolio] offering, AEM helps clients manage and even potentially lower energy costs. According to Gartner, insufficient power and excessive heat remain the greatest challenges in the data center. With AEM, IT managers can understand exact power/cooling costs, manage the efficiency of the current environment and reduce energy costs. AEM is the only energy management software tool that can provide clients with a single view of the actual power usage across multiple IBM platforms, including x86, blades, Power and storage systems, with plans to extend support to the mainframe.
- IBM Usage and Accounting Manager Virtualization Edition V7.1 [UAV]for System p and System x:
UAV gives IT managers more information to manage data center costs. These powerful usage management tools are designed to accurately measure, analyze, and report resource utilization of virtualized/consolidated/shared resources. With UAV, IT managers can better manage costs and justify new systems by determining who is using how much of which resource; assessing the cost of an IT service or application; and accurately charging each user or department. Working with AEM capabilities, it will also allow tracking of energy consumption costs by server and by user. This level of reporting eliminates a key inhibitor to the adoption of virtualization and consolidation and further differentiates IBM systems.
- IBM Tivoli Usage and Accounting Manager[UAM]:
This solution -- ideal for heterogenous IT shops -- serves as an accurate measurement tool underlying billing processes and SLA compliance. UAM provides usage-based accounting and charging for virtually any IT resources across the enterprise -- ranging from mainframes to virtualized servers to storage networks and more. The Usage and Accounting Manager Virtualization offerings seamlessly integrate into it.
Whether you are trying to reduce energy consumption in your data center, or in your transportation around town, these innovations can help you stay "green".
technorati tags: Smart Car, USAToday, golf cart, street legal, hybrid, MPG, green, energy, IBM Systems, Director, AEM, UAV, UAM, TUAM, SLA, management, virtualization, DINKS, SUV
A few weeks ago, my Tivo(R) digital video recorder (DVR) died. All of my digital clocks in my house were flashing 12:00 so I suspect it wasa power strike while I was at the office. The only other item to die was the surge protector,and so it did what it was supposed to do, give up its own life to protect the rest of myequipment. Although somehow, it did not protect my Tivo.
I opened a problem ticket with Sony, and they sent me instructions on how to send itover to another state to get it repaired.Amusingly, the instructions included "Please make a backup of the drive contents beforesending the unit in for repair." Excuse me? How am I supposed to do that, exactly?
My model has only a single 80GB drive, and so my friend and I removed the drive and attachedit to one of our other systems to see if anything was salvageable. It failed every diagnostictest. There was just not enough to read to be usable elsewhere.
This is typical of many home systems. They are not designed for robust usage, high availability, nor any form of backup/recovery process. Some of the newer models havetwo drives in a RAID-1 mode configuration, but most have many single points of failure.
And certainly, it is not mission critical data. Life goes on without the last few episodesof Jack Bauer on "24", or the various Food Network shows that I recorded for items I planto bake some day. For the past few weeks, I have spent more time listening to the radioand reading books. Somehow, even though my television runs fine without my Tivo, watchingTV in "real time" just isn't the same.
I suspect that if you gave someone a method to do the backup, most would not bother to useit. People are now relying more and more heavily on their home-basedinformation storage systems, digital music, video and cherished photographs. Perhaps experiencing a "loss" will help them appreciate backup/recovery systems so much more than they do today.
technorati tags: Tivo, Digital Video Recorder, DVR, RAID, backup, recovery, loss, information, storage, systems
A recent blog by Chris Mellor makes the outlandish conspiracy theory that IBM and HDS copied virtualisation technology
from small start-up company DataCore
(Chris doesn't actually name who is his source making such a claim, whether thatsomeone was employed by any of the parties involved at the time the events occurred,or is currently employed by a competitor like EMC bitterly jealous of the success IBM and HDScurrently enjoy with their offerings.)
As I already posted before about IBM'slong history of storage virtualization, SAN Volume Controller was really part of a sequence of major product in this area, after the successful 3850 MSS and 3494 VTS block virtualization products.
In the late 1990's, our research teams in Almaden, California and Hursley, UK were exploring storagetechnologies that could take advantage of commodity hardware parts and the industry-leadingLinux operating system.
As is often the case, while IBM was working on "the perfect product", small start-ups announce "not-yet-perfect" products into the marketplace. Tactical moves like partneringwith DataCore was a smart move, for the following reasons:
- Helps identify market segments. Identify which subset of customers would most benefit fromdisk virtualization. While our 3850 MSS and 3494 VTS were focused on mainframe customers, this newtechnology was focused on distributed Unix, Windows and Linux servers.
- Helps prioritize market requirements. What are the most appealing features?What drives clients to buy disk virtualization for distributed systems platforms?
- Helps evaluate packaging options. Should we deliver pure software and expect customersto purchase their own servers? Should we offer this as a "service offering" with installation anddeployment services included? Should we offer this as hardware with software pre-installed?
The partnership proved worthwhile, not just to prove to IBM that this was a worthwhile market to enter, but also how "NOT" to package a solution. Specifically, DataCore SANsymphony was software that you had to install on your own Windows-based server. The client was left with the task of orderinga suitable Intel-based server, with the right amount of CPU cycles, RAM and host bus adapter ports,and configure the Windows operating system and DataCore software.
It didn't go well. Basically, customers were expected to be their own "hardware engineers", having to knowway too much about storage hardware and software to design a combination that worked for theirworkloads. Most clients were disappointed with the amount of effort involved, and the resulting poor performance.
To fix this, IBM delivered the SAN Volume Controller, with an optimized Linux operating system and internally-writtensoftware that runs on IBM System x(tm) server hardware optimized for performance.
I can't speak for HDS, but I suspect they came to similar conclusions that resulted in a similar decisionto build their product in-house. I welcome Hu Yoshida to correct me if I am wrong on this.
technorati tags: Chris Mellor, DataCore, SANsymphony, IBM, SVC, HDS, EMC, Invista, disk, storage, virtualization, Hu Yoshida, Windows, Linux
What a great way to wrap up another excellent week!
While I was away on vacation last week, IBM Storage and Software Offeringswon Brand Impact 2007 Awardsfrom leading brand marketing organization Liquid Agencyat the Brand Summit Awards Dinner.Other awards went to Cisco, Google and Sony, which I also highly admire.
For those in the USA, next Monday isMemorial Day. I'll be in Australia, and they have a similar ANZAC Day which happened last month (April 25).
Have a safe weekend!
technorati tags: IBM, storage, software, awards, brand, impact, Liquid Agency, dinner, Cisco, Google, Sony, Memorial Day, ANZAC
In Storage Technology News, Marc Staimer makes hisSeven network storage predictions for 2007
. Let's take a closer look at each one.
- Federal Rules for Civil Procedures (FRCP) will increase adoption of unstructured data classification, email archive systems and CAS.
CAS continues to flounder, but the rest I can agree with. Regulations are being adopted world wide. Japan has its own Sarbanes-Oxley (SOX) style legislation go into effect in 2008.IBM TotalStorage Productivity Center for Data is a great tool to help classify unstructured file systems. IBM CommonStore for email supports both Microsoft Exchange and Lotus Domino, and can be connected to IBM System Storage DR550 for compliance storage.
- Unified storage systems (combined file and block storage target systems) will become increasingly attractive in 2007, because of their ease of use and simplicity.
I agree with this one also. Our sales of IBM N series in 2006 was great, and looking to continue its strong growth in 2007. The IBM N series brings together FCP, iSCSI and NAS protocols into one disk system. With the SnapLock(tm) feature, N series can store both re-writable data, as well as non-erasable, non-rewriteable data, on the same box. Combine the N series gateway on the front-end with SAN Volume Controller on the back-end, and you have an even more powerful combination.
- Distributed ROBO backup to disk will emerge as the fastest growing data protection solution in 2007.
IDC had a similar prediction for 2006. ROBO refers to "Remote Office/Branch Office", and so ROBO backup deals with how to back up data that is out in the various remote locations. Do you back it up locally? or send it to a central location?Fortunately, IBM Tivoli Storage Manager (TSM) supports both ways, and IBM has introduced small disk and tape drives and auto-loaders that can be used in smaller environments like this. I don't know whether "backup to disk" will be the fastest growing, but I certainly agree that a variety of ROBO-related issues will be of interest this year.
- 2007 will be remembered as the year iSCSI SAN took off because of the much reduced pricing for 10 Gbit iSCSI and the continued deployment of 10 Gbit iSCSI targets.
While I agree that iSCSI is important, I can't say 2007 will be remembered for anything.We have terrible memory in these things. Ask someone what year did Personal Computers (PC) take off, and they will tell you about Apple's famous 1984 commercial. Ask someone when the Internet took off, cell phones took off, etc, and I suspect most will provide widely different answers, but most likely based on their own experience.
For the longest time, I resisted getting a cell phone. I had a roll of quarters in my car, and when I needed to make a call, I stopped at the nearby pay-phone, and made the call. In 1998, pay phones disappeared. You can't find them anymore. That was the year of the cell phones took off, at least for me.
Back to iSCSI, now that you can intermix iSCSI and SAN on the same infrastructure, either through intelligent multi-protocol switches available from your local IBM rep, or through an N series gateway, you can bring iSCSI technology in slowly and gradually. Low-cost copper wiring for 10 Gbps Ethernet makes all this very practical.
Another up-and-coming technology is AoE, or ATA-over-Ethernet. Same idea as iSCSI, but taken down to the ATA level.
- CDP will emerge as an important feature on comprehensive data protection products instead of a separate managed product.
Here, CDP stands for Continuous Data Protection. While normal backups work like a point-and-shoot camera, taking a picture of the data once every midnight for example. CDP can record all the little changes like a video camera, with the option to rewind or fast-forward to a specific point in the day. IBM Tivoli CDP for Files, for example, is an excellent complement to IBM Tivoli Storage Manager.
The technology is not really new, as it has been implemented as "logs" or "journals" on databases like DB2 and Oracle, as well as business applications like SAP R/3.
The prediction here, however, relates to packaging. Will vendors "package" CDP into existing backup products, possibly as a separately priced feature, or will they leave it as a separate product that perhaps, like in IBM's case, already is well integrated.
- The VTL market growth will continue at a much reduced rate as backup products provide equivalent features directly to disk. Deduplication will extend the VTL market temporarily in 2007.
VTL here refers to Virtual Tape Library, such as IBM TS7700 or TS7510 Virtualization Engine. IBM introduced the first one in 1997, the IBM 3494 Virtual Tape Server, and we have remained number one in marketshare for virtual tape ever since. I find it amusing that people are now just looking at VTL technology to help with their Disk-to-Disk-to-Tape (D2D2T) efforts, when IBM Tivoli Storage Manager has already had the capability to backup to disk, then move to tape, since 1993.
As for deduplication, if you need the end-target box to deduplicate your backups, then perhaps you should investigatewhy you are doing this in the first place? People take full-volume backups, and keep to many copies of it, when a more sophisticated backup software like Tivoli Storage Manager can implement backup policies to avoid this with a progressive backup scheme. Or maybe you need to investigate why you store multiple copies of the same data on disk, perhaps NAS or a clustered file system like IBM General Parallel File System (GPFS) could provide you a single copy accessible to many servers instead.
The reason you don't see deduplication on the mainframe, is that DFSMS for z/OS already allows multiple servers to share a single instance of data, and has been doing so since the early 1980s. I often joke with clients at the Tucson Executive Briefing Center that you can run a business with a million data sets on the mainframe, but that there wereprobably a million files on just the laptops in the room, but few would attempt to run their business that way.
- Optical storage that looks, feels and acts like NAS and puts archive data online, will make dramatic inroads in 2007.
Marc says he's going out on a limb here, and that's good to make at least one risky prediction. IBM used to have anoptical library emulate disk, called the IBM 3995. Lack of interest and advancement in technology encouraged IBM to withdraw it. A small backlash ensued, so IBM now offers the IBM 3996 for the System p and System i clients that really, really want optical.
As for optical making data available "online", it takes about 20 seconds to load an optical cartridge, so I would consider this more "nearline" than online. Tape is still in the 40-60 second range to load and position to data, so optical is still at an advantage.
Optical eliminates the "hassles of tape"? Tape data is good for 20 years, and optical for 100 years, but nobody keeps drives around that long anyways. In general, our clients change drives every 6-8 years, and migrate the data from old to new. This is only a hassle if you didn't plan for this inevitable movement. IBM Tivoli Storage Manager, IBM System Storage Archive Manager, and the IBM System Storage DR550 all make this migration very simple and easy, and can do it with either optical or tape.
The Blue-ray vs. DVD debate will continue through 2007 in the consumer world. I don't see this being a major player in more conservative data centers where a big investment in the wrong choice could be costly, even if the price-per-TB is temporarily in-line with current tape technologies. IBM and others are investing a lot of Research and Development funding to continue the downward price curve for tape, and I'm not sure that optical can keep up that pace.
Well, that's my take. It is a sunny day here in China, and have more meetings to attend.
technorati tags: IBM, FRCP, SOX, TotalStorage, Productivity Center, Microsoft, Exchange, Lotus, Domino, DR550, SnapLock, unified storage, NAS, iSCSI, FCP, ROBO, Tivoli, Storage Manager, TSM, Ethernet, AoE, CDP, DB2, Oracle, SAP, VTL, TS7700, TS7510, GPFS, DFSMS, Optical, 3995, 3996, Blue-Ray, D2D2T,DVD
Modified by TonyPearson
Continuing my week's theme on travel, conferences, and Japan, I saw two items in the newsthat seem to follow a common theme.
- According to the "The Daily Yomiuri", a local Japanese paper, "double happy weddings" arebecoming more and more popular in Japan. These would be called "stotgun" weddings in the US, butin Japan, couples pay extra to have a wedding between the fifth and seventh month ofpregnancy. As Dave Barry would say, I am not making this up. 27% of couples in Japan got married while or after pregnant. The logic is that they can celebrate both events with one ceremony. Many couples believe that the primary purpose of marriage is to have children, and somethat fail to have children suffer terrible anguish or divorce. Waiting untilbeing pregnant helps ensure the couple will be "successful" in this regard.
- IBM acquires Softek, a software company that develops a product called Transparent Data MoverFacility (TDMF) to move mainframe data from one disk system to another, while applicationsare running. This can be used, for example, to move data from outdated disk systems to IBMdisk systems. This is not to be confused with IBM's archive and retention software partner,Princeton Softech.
Softek is the software spin-off of Fujitsu (a Japanese computer hardware manufacturer). Fora while, Fujitsu made IBM-compatible mainframe servers, but was not successful at developingits own system software, relying heavily on IBM for this. Unable to compete against IBM, it stoppedmaking mainframe servers, but continues making other kinds of hardware equipment.
With TDMF, the process of moving data is simple. The software runs on z/OS and intercepts all writes intendedfor a source volumes on the old array, and re-directs a copy to destination volumes on the new device.Systems can run with old and new equipment side by side for a few weeks, with the new devicestaying in-sync with the old. When the client is ready to cross over, the systems arepointed to the new disk, and the old disk systems are detached and removed from the sysplex.
Afraid that installing TDMF will mess with your applications? IBM Global Technology Services (GTS)is able to roll-in a separate mainframe, move the data, than disconnect it along with the old storage.
(For customers running Linux, UNIX or Windows on other platforms, IBM offers SAN Volume Controller (SVC).While SVC is not marketed as a "data migration device", per se, it does have this capability.Many clients were able to cost-justify purchase of an SVCto move data from old storage to new in similar fashion to how TDMF works on the mainframe.)
What do these stories have to do with one another, other than both relating to Japan? IBM has beenusing TDMF for years as part of a service offering to move data from one disk system to another.Since Sam Palmiasano took over in 2002, IBM has acquired 51 companies, 31 of them software companies.Often, these have been "successful" turning quickly profitable because IBM was already well familiar with the companies they acquire, in much the same way that husbandsare well familiar with their brides-to-be at a "double happy wedding".
So, welcome Softek! It looks like its time to celebrate again!
technorati tags: IBM, Japan, Daily Yomiuri, double happy, wedding, shotgun, Dave Barry, Softek, TDMF, z/OS, Fujitsu
Continuing on my theme of storage area networking, today I thought I would coverthe concept of convergence. This is the notion of disparate things that come together.
Convergence plays a big role in Apple's new iPhone.ExpatJane has a nicecollection of news articles.Gizmodo has a two part hands-on experience of the iPhone hereand here. Seth Godin opines that theiPhone is not for everyone.
I would fall into the "not for me" category, at least at this time. The iPhone is GSM-capable phone with the ability to store 4GB or 8GB of music, photos and video, and has incorporated a 2 megapixel camera. Currently, I have separate components:
- A cell phone that is GSM plus CDMA, with features like "speakerphone" which I use quite a lot, but NO camera.
- A 7 megapixel camera, also very small, with removable memory cards.
- A 60GB iPod, with music and photos. My model is older and doesn't handle videos.
Since I visit government agencies, research and development labs, and other places that don't allow cameras, I have to either chose a cell phone that does not have camera capability in it, or have a camera phone that I leave behind in the car or at the front desk. I have chosen to get cell phones with NO camera. So, NOT having a camera is a primary feature I look for, but this is getting harder and harder these days. I don't know if Apple plans to have a non-camera version of their iPhone, but that would be a deal-breaker for me.
I do carry a separate camera, and where it is permissible, use it separately. This is especially useful if you do a lot of whiteboard or flipchart presentations, and want to capture what you have written for later. (For a great example of how effectively whiteboards can be used, check out these videos from UPS.)A picture is worth a thousand words, and is easier to convey an idea with pictures, especially in countries that may not speak English. Last month, I got a 7 megapixel camera to replace my 5 megapixel. For my work, 2 megapixel as found in the iPhone is not detailed enough.
As for my iPod, I enjoy that I can carry 60GB of music and photos. When I go on vacations, I can bring my camera and iPod, and connect the two, transferring and viewing the pictures that I take. I can easily free up 5-10 GB of space on my iPod for photos in preparation for a trip, then replace that with music when I am back at home. I also use my iPod as a remote disk drive for my laptop on business trips. Again, the 4GB and 8GB may not be enough for what I need.
Printers were never converged into Personal Computers, but they did have their own convergence. I have a multi-function printer/scanner/fax machine. I used to have separate printer, scanner and fax machines, but now the technology is so inexpensive that it got all combined into one solution.
The same is happening for Storage Area Networking gear.
- Thanks to Fibre Channel, switches and directors can handle both SCSI commands (FCP) and CCW commands (FICON). This allows the mainframe and distrbuted systems to converge their traffic onto a single network, and is less expensive than trying to maintain one network for the mainframes, and another for the distributed platforms.
- On the SCSI side, there are now switches that let you have pluggable ports of different flavors. For example, you can have some ports be Fibre Channel to receive FCP, and other ports to be Ethernet to carry iSCSI. iSCSI is a protocol co-developed between IBM and Cisco to carry SCSI commands over Ethernet. Since most computers already have Ethernet "network interface cards" and most buildings are already wired with an Ethernet infrastructure, this provides a less expensive alternative to Fibre Channel.
- Routers, and combination Router/Switches, can send all the FCP/FICON/iSCSI traffic over various long distances to remote data centers, using either iFCP or FCIP protocols. This is a less expensive alternative to dropping your own private "dark fiber" between the two locations, which often involves negotiating access rights to dig trenches through other people's property.
Which brings me back to Apple's iPhone. One device can make calls, watch video, and download webpages all because the networks have converged into sending all data in "packets". The network just routes packets from one place to another. It doesn't care that a packet is a voice packet, a video packet or a webpage packet. It doesn't matter.
This convergence then lets the convenience of a handheld device serve as the conduit for doing business, potentially replacing the credit card.IBM helped Visa and Nokia join forces to use cell phones as wallets. According to the article...
"Users can pay for groceries and other purchases by swiping a phone over a reader that electronically communicates with a microchip on the phone. Phone owners confirm the purchase with the push of a button and the deal is complete.
The platform is the result of many years of trials around the world and will enable mobile contactless payments, remote payments, person-to-person payments, and mobile coupons."
Now that's convergence I can get excited about!
technorati tags: IBM, SAN, Apple, iPhone, GSM, CDMA, iPod, UPS, whiteboard, FCP, FICON, SCSI, iSCSI, Ethernet, iFCP, FCIP, dark fiber, Visa, Nokia, Cisco , convergence
For those of us in the northern hemisphere, yesterday was this year's Winter Solstice
, representingthe shortest amount of daylight between sunrise and sunset. So today, I thought I would blog on my thoughtsof managing scarcity.
Earlier in my career, I had the pleasure to serve as "administrative assistant" to Nora Denzel for the week at a storage conference. My job was to make her look good at the conference, which if you know Nora, doesn't take much. Later, she left IBM to work at HP, and I gotto hear her speak at a conference, and the one thing that I remember most was her statement that thewhole point of "management" was to manage scarcity, as in not enough money in the budget,not enough people to implement change, or not enough resources to accomplish a task.(Nora, I have no idea where you are today, so if you are reading this, send me a note).
Of course, the flip-side to this is that resources that are in abundance are generallytaken for granted. Priorities are focused on what is most scarce. Let's examine some of theresources involved in an IT storage environment:
- Capacity - while everyone complains that they are "running out of space", the truth is that most external disk attached to Linux, UNIX, or Windows systems contain only 20-40% data. Many years ago, I visitedan insurance company to talk about a new product called IBM Tivoli Storage Manager. This company had 7TB of disk on their mainframe,and another 7TB of disk scattered on various UNIX and Windows machines. In the room were TWO storage admins for
the mainframe, and 45 storage admins for the distributed systems. My first question was "why so many people forthe mainframe, certainly one of you could manage all of it yourself, perhaps on Wednesday afternoons?" Their response was that they acted as eachother's backup, in case one goes on vacation for two weeks. My follow-up question to the rest of the audience was:"When was the last time you took two weeks vacation?" Mainframes fill their disk and tape storage comfortablyat over 80-90% full of data, primarily because they have a more mature, robust set of management software, likeDFSMS.
- Labor - by this I mean skilled labor able to manage storage for a corporation. Some companies I have visitedkeep their new-hires off production systems for the first two years, working only on test or development systemsonly until then. Of course, labor is more expensive in some countries than others. Last year, I was doing a whiteboard session on-site for a client in China, and the last dry-erase pen ran out of ink. I asked for another pen, and they instead sent someone to go re-fill it. I asked wouldn't it be cheaper just to buy another pen, and they said "No, labor is cheap, but ink is expensive." Despite this, China does complain that there is a shortage of askilled IT labor force, so if you are looking for a job, start learning Mandarin.
- Power and Cooling - Most data centers are located on raised floors, with large trunks of electrical power and hugeair conditioning systems to deal with all the heat generated from each machine. I have visited the data centers ofclients that are forced now to make decisions on storage based on power and cooling consumption, because the coststo upgrade their aging buildings are too high. Leading the charge is IBM, with technology advancements in chips, cards, and complete systems that use less power, and generate less heat. While energy is still fairly cheap in the grand scheme of things, fears ofGlobal Warmingand declining oil supplies, the costs ofpower and cooling have gotten some news lately. In 1956, Hubbert predicted US would reach peak oil supplies by1965-1970 (it happened in 1971), and this year Simmonsestimated that world-wide oil production began its decline already in 2005. Smart companies like Google have movedtheir server farms to places like Oregon in the Pacific Northwest for cheaper hydroelectric power.
- Bandwidth - Last year IBM introduced 4Gbps Fibre Channel and FICON SAN networking gear, along with the servers and storage needed to complete the solution. 4Gbps equates to about 400 MB/sec in data throughput. By comparison, iSCSI is typically run on 1Gbps Ethernet, but has so much overheads that you only get abour 80 MB/sec. Next year, we may see both 8 Gbps SAN, and 10 GbE iSCSI, to provide 800 MB/sec throughputs. My experience is that the SAN is not the bottleneck, instead people run out of bandwidth at the server or storage end first. They may not have a million dollars to buy the fastest IBM System p5 servers, or may not have enough host adapters at the storage system end.
- Floorspace - I end with floorspace because it reminds me that many "shortages" are temporary or artificially created. Floorspace is only in short supply because you don't want to knock down a wall, or build a new building, to handle your additional storage requirements.In 1997, Tihamer Toth-Fejel wrote an article for the National Space Society newsletter that estimated that ...Everybody on Earth could live comfortably in the USA on only 15% of our land area, with a population density between that of Chicago and San Francisco. Using agricultural yields attained widely now, the rest of the U.S. would be sufficient to grow enough food for everyone. The rest of the planet, 93.7% of it, would be completely empty.Of course, back in 1997 the world population was only 5.9 billion, and this year it is over 6.5 billion.
This last point brings me back to the concept of food, and I am not talking about doughnuts in the conference room, or pizza while making year-end storage upgrades. I'm talking aboutthe food you work so hard to provide for yourself and your family. The folks at Oxfam came up with a simpleanalogy. If 20 people sit down at your table, representing the world’s population:
- 3 would be served a gourmet, multi-course meal, while sitting at decorated table and a cushioned chair.
- 5 would eat rice and beans with a fork and sit on a simple cushion
- 12 would wait in line to receive a small portion of rice that they would eat with their hands while sitting on the floor.
So for those of you planning a special meal next Monday, be thankful you are one of the lucky three, and hopefulthat IBM will continue to lead the IT industry to help out the other seventeen.
Happy Winter Solstice!
technorati tags: IBM, Northern, Hemisphere, Winter, Solstice, Nora+Denzel, Oxfam, scarcity, Linux, UNIX, Windows, TSM, Tivoli+Storage+Manager, storage, admins, global+warming, climate+change, peak+oil, National+Space+Society, special, meal
On SearchStorage.com, my buddy Tony Asaro recaps the latest Storage Acquisition Frenzy
It has always been the case in fast pace technology areas that you can't tell the players without a program card, andthis is especially true for storage.
When analyzing each acquistion move, you need to think of what is driving it. What are the motives?Having been in the storage business 20 years now, and seen my share of acquisitions, both from within IBM,as well as competition, I have come up with the following list of motives.
Although slavery was abolished in the US back in the 1800's, and centuries earlier everywhere else, many acquisitionsseem to be focused on acquiring the people themselves, rather than the products or client list. I have seen statistics such as "We retained 98% of the people!" In reality, these retentions usually involve costly incentives,sign-in bonuses, stock options, and the like. Desptie this, people leave after a few years, often because ofpersonality or "corporate culture" clash. For example, many former STK employees seem to be leaving after their company was acquired by Sun Microsystems.
If you can't beat them, join them. Acquisitions can often be used by one company to raise its ranking in marketshare, eliminating smaller competitors. And now that you have acquired their client list, perhaps you can sellthem more of your original set of products!
Symantec had acquired Veritas, which in turn had acquired a variety of other smaller players, and the end result is that they are now #1 backup software provider, even though none of theirproducts holds a candle to IBM's Tivoli Storage Manager. Meanwhile, EMC acquired Avamar to try to get more into the backup/recovery game, but most analysts still find EMC down in the #4 or #5 place in this category.
Next month,Brocade's acquisition of McData should take effect, furthering its marketshare in SAN switch equipment.
Prior to my current role as "brand market strategist" for System Storage, I was a "portfolio manager" where wetried to make sure that our storage product line investments were balanced. This was a tough job, as the investmentshad to balance the right development investments into different technologies, including patent portfolios.Despite IBM's huge research budget, I am not surprised that some clever inventions of new technologies comefrom smaller companies, that then get acquired once their results appear viable.
- Value Shift
The last motive is value shift. This is where companies try to re-invent themselves, or find that they are stuck in acommodity market rut, and wish to expand into more profitable areas.
LSI Logic acquisition of StoreAge is a good exampleof this. Most of the major storage vendors have already shifted to software and services to provide customer value,as predicted in 1990's by Clayton Christensen in his book "The Innovator's Dilemma". The rest are still strugglingto develop the right strategy, but leaning in this general direction.
I hope that provides some insight.[Read More]
I've only had this blog since Sep. 1, and already it is listed in the Data Storage Bloggers wiki list.
In last week's System Storage Portfolio Top Gun class in Dallas, some of the students were not familiarwith Really Simple Syndication (RSS). For the uninitiated, this can be intimidating.I thought a quick overview of what I've done might help:
- Chose a "feed reader". I chose Bloglines but there are many others.
- Use Technorati to search other blogs for keywords or phrases I am looking for.
- When I find a blog that I like to continue tracking, I "add" it to my subscription list on bloglines. Just hit "add" and copy the URL of the blog you want to track. Bloglines will figure out the RSS keywords required.I track eight blogs at the momemnt, but some people with lots of time on their hands track 20 or more. It is easy to unsubscribe, so don't be afraid to try some out for a few days.
- Since I was actually going to run a blog of my own, I read a few books on the topic. One I recommend is "Naked Conversations" by Robert Scoble and Shel Israel, both experienced bloggers.
- Finally, I am not big on spell checking, but most places have the option to preview your post or comment before it actually gets posted, which is not a bad idea if you use any HTML tags.
For a quick taste of blogging, consider using Data Storage Blogger Feed Reader. This has a lot of blogs on the topic of storage, already added and categorized for your convenience, ready for your perusal.
I am sure there are many other ways to enjoy the Blogosphere, but this works for me.[Read More]
Modified by TonyPearson
Well it's Tuesday again, and you know what that means? IBM Announcements!
In my previous post, [How is Software Defined different than what we have now?], I explain how software can enable self-service automation through a "Control Plane" to request IT infrastructure resources, and a "Data Plane" to provision those resources.
IBM has chosen three particular Software Defined Environments. At one end, IBM is a platinum sponsor of OpenStack which supports x86 servers, POWER systems and z System mainframes. A problem with open source projects like this, however, is that they can be a bit like putting together IKEA furniture from pieces in a box: "Some assembly required."
At the other end, highly proprietary environments from VMware and Microsoft bring enterprise-ready out-of-the-box solutions. However, nobody wants to be limited to just x86-based solutions. IBM offers the best of both worlds, basing its IBM Cloud and SmartCloud software on OpenStack standards, but providing enterprise-ready solutions for x86, POWER Systems and z System mainframes. This includes IBM Cloud Manager with OpenStack, IBM Cloud Orchestrator, and IBM SmartCloud Cost Management software products.
(Analogy: If open source solutions were vanilla ice cream, and proprietary solutions were chocolate ice cream, then IBM Cloud and SmartCloud is vanilla ice cream with chocolate sauce on top! This is the same approach IBM used for WebSphere Application Server, based on Apache web server, and IBM BigInsights, based on Hadoop analytics.)
For some people, software defined can also refer to how the resources are deployed. Rather than using specialized hardware, solutions based on industry-standard hardware can be delivered either as pre-built appliances, services in the Cloud, or as software-only products.
Back in the 1990s, IBM came up with the [Seascape Storage Enterprise Architecture], deciding to focus the design of its storage systems to be based, where possible and practical, on industry-standard components.
Let's review a few products:
IBM SAN Volume Controller (SVC) and Storwize V7000: IBM storage hypervisors were originally designed to run on industry-standard x86 servers. The IBM scientists at Almaden Research Center referred to this as the "COMmodity PArts Storage System" (COMPASS) architecture.
That is still mostly true 12 years later, but SVC and Storwize V7000 does have specialized hardware, including host bus adapter cards and the [Intel® QuickAssist] chip for Real-time Compression.
IBM DS8000 disk system: The DS8000 is based on off-the-shelf IBM POWER servers. Originally, you could only purchase POWER-based servers from IBM, but now thanks to the [OpenPOWER Foundation], you now have more options.
The DS8000 does use some specialized hardware for its host and device adapters, taking advantage of ASICs and FPGAs to optimize performance.
IBM XIV storage system: IBM acquired XIV back in 2008, but its design is very similar to Seascape architecture. All of the Intellectual Property was in the software, installed on industry-standard x86 servers, cache memory, host bus adapters and 7200 RPM nearline disk drives. I joked that the entire hardware bill-of-materials could be ordered directly from the CDW catalog!
IBM FlashSystem: IBM is #1 rank in the All-Flash Array market. Rather than using off-the-shelf commodity Solid-State drives (SSD), the IBM FlashSystem employs specialized hardware based on FPGAs to optimize performance.
IBM FlashSystem came from the recent acquisition of Texas Memory Systems, and was not designed under the IBM Seascape architecture.
Combining the method the resources are controlled and managed with the way storage is deployed results in a quadrant. Let's take a look at this from a storage perspective:
Traditional storage products that are based on specialized hardware that do not support Software Defined Environment APIs.
Storage products that are based on specialized hardware, but have been enhanced to support Software Defined Environment APIs. For OpenStack, this refers to Cinder and Swift interfaces. For VMware, this would include VAAI, VASA and VADP interfaces and vCenter Console plug-ins.
Storage products that are basically software, either installed on pre-built hardware appliances, offered as services in the Cloud, or software you deploy on your own industry-standard hardware. Unfortunately, this category does not support software defined environment APIs, and so proprietary interfaces require administrator-intensive involvement instead.
Storage software for industry-standard hardware. You purchase the appropriate server, cache memory, flash and disk drives as needed. This category could also extend to pre-built appliance versions of this software, or as services in the Cloud. APIs for software defined environments are available to deploy this with self-service automation.
IBM Spectrum Storage is a family of Category IV software offerings. Here are the products announced:
Based on technology from...
IBM Spectrum Control™
Simplified control and optimization of storage and data infrastructure
SmartCloud Virtual Storage Center, Tivoli Storage Productivity Center
IBM Spectrum Protect™
Single point of administration for data backup and recovery
Tivoli Storage Manager
IBM Spectrum Accelerate™
Accelerating speed of deployment and access to data for new workloads
XIV storage system
IBM Spectrum Virtualize™
Storage virtualization that frees client data from IT boundaries
SAN Volume Controller
IBM Spectrum Scale™
High-performance, scalable storage manages exabytes of unstructured data
GPFS and codename:Elastic Storage
IBM Spectrum Archive™
Enables easy access to long term storage of low activity data
Linear Tape File System (LTFS)
Last year, IDC recognized IBM as #1 in this new emerging software defined storage market. This announcement reinforces IBM's lead in this area. See the [Press Release] for details.
technorati tags: BM, Spectrum Storage, Software Defined Environment, SDE, Software Defined Storage, SDS, Control Plane, Data Plane, OpenStack, IBM Cloud, SmartCloud, VMware, Microsoft, IBM Spectrum Control, IBM Spectrum Protect, IBM Spectrum Accelerate, IBM Spectrum Virtualize, IBM Spectrum Scale, IBM Spectrum Archive, DS8000, SAN Volume Controller, SVC, Storwize, Storwize V7000, Intel, QuickAssist, Real-time Compression, FlashSystem, XIV, Virtual Storage Center, Tivoli Storage, Productivity Center, GPFS, Elastic Storage, LTFS, Tivoli Storage Manager
Well it's Tuesday again, and you know what that means? IBM Announcements!
(Ha Ha! It is actually Monday. Some of these announcements were originally scheduled for October 28, but with [Enterprise 2014 conference] this week, and the [IBM System x, IBM PureSystems and IBM System Storage Technical University] next week, IBM executives moved up the date!)
We have a lot to cover, so I will do the quick recap today, and then go in-depth on subsequent posts.
IBM FlashSystem 840 and V840
The FlashSystem now offers a high-voltage 1300W power supply. There are two supplies providing redundancy. In the unlikely event that you are doing maintenance on one of them, the other supply handles all the workload. With the original power supply, the system slowed down the clock speeds to reduce electrical demand. The new power supplies can handle full performance.
Also, the Graphical User Interface (GUI) now holds 300 days of performance data with pan-and-zoom capability. Five predefined graphs showing key performance metrics with additional user-defined metrics available for visualization.
See the [Announcement letter 114-157] for details.
IBM DS8870 Enhancements new v7.4 microcode
The new v7.4 level of microcode combines features from v7.2.7 and v7.3 into a single code base.
In previous 3-site mirroring implementations, you had A-to-B-to-C cascading. Metro Mirror would get the data from A-to-B, then Global Mirror would copy B-to-C. Multiple Target Peer-to-Peer Remote Copy (PPRC) feature number 7025 allows you to have two separate paths of the data: A-to-B and separately A-to-C. Some folks refer to this as a "star" configuration.
For System z mainframe clients, the new v7.4 introduces new zHyperWrite for DB2 database logs, enhances zGM (XRC) write pacing, and extends Easy Tier automated-tiering API to allow z/OS applications to influence placement on different tiers of storage.
The High Performance Flash Enclosures (HPFE) that IBM introduced last May for the "A" frames are now available for "B" frames. You can have four HPFE in A, and another 4 in B.
DS8870 now offers 600 GB 15K rpm SAS and 1.6 TB 2.5-inch SSD encryption drives for additional capacity and cost performance options to meet data growth demands within the same space. Both support data-at-rest encryption.
Lastly, we have upgraded the OpenStack Cinder driver to the latest Juno release, including features like volume replication and volume retype.
See the [Announcement letter 114-171] and [114-172] for details.
IBM SAN24B-5 switches
The latest SAN switch is a slim 1U high box that can be configured with 12 or 24 ports. These are 16Bps ports that can auto-negotiate down to 8Gbps, 4Gbps and 2Gbps. These are easy to set up, and can be managed with the IBM Network Advisor management software.
See the [Announcement letter 114-162] for details.
GPFS v4.1 and GPFS Storage Server
GPFS is the core technology for IBM's "Codename: Elastic Storage" initiative.
You have several options. First, you can purchase just the GPFS software itself. It runs natively on AIX, Windows and Linux, and can be extended to support other operating systems through the use of NAS protocols like NFS or CIFS. Today, the Linux support which was previously just x86 and POWER has been extended to include Linux on System z mainframes as well.
GPFS v4.1 offers "Native RAID" support, with de-clustered RAID in 8+2P and 8+3P configurations. Like the IBM XIV Storage System, this scatters the data across many drives, and can tolerate drive failures better than traditional RAID-5 configurations.
Another option is to get a pre-configured "Converged" appliance that combines servers, storage and hardware. We already offer SONAS and the Storwize V7000 Unified, but IBM now offers the "GPFS Storage Server" running on the new P822L Linux-on-Power servers, RHEL v7, and and GPFS v4.1 with Native RAID to twin-tailed attached DCS3700 expansion drawers. Since GPFS provides the RAID, no need for DCS37000 controllers, saving clients substantial costs.
For more details, see [Announcement letter 214-376] and [214-367].
The IBM Storwize family includes SAN Volume Controller, Storwize V7000, Storwize V7000 Unified, Storwize V5000, Storwize V3700 and Storwize V3500.
The big announcement is that IBM now offers data-at-rest encryption for block data on internal drives in the new generation of Storwize V7000 and V7000 Unified models. There is no performance impact, and no need to purchase new SED-capable drives.
Data-at-rest encryption helps in several ways. First, it protects data if a drive is pulled out and taken away maliciously. Second, it protects data if the drive fails and you want to send it back to the manufacturer for replacement. Third, it allows you to perform a "secure erase" so that the data can be sold or re-purposed without fear of anyone reading previous data.
Initially, the encryption key management is built-in, with the keys stored on a USB memory stick physically attached to the model. In the future, IBM will extend this support to SVC, extend this support to external virtualized drives, and extend this support to IBM Security Key Lifecycle Manager (SKLM).
Other announcements include 16Gbps adapters for SVC, Storwize V7000 and V7000 Unified. The entire Storwize family will also enjoy both 1.8TB 10K RPM 2.5-inch drives, and 6TB 7200RPM 3.5-inch drives
See the Announcement Letter (available later this month) for details.
New TS1150 enterprise tape drives
The anticipation is over! The new TS1150 tape drive has been announced, with 10TB raw un-compressed "JD" media cartridge capacity and 360 MB/sec throughput performance. The new drive is read/write compatible with TS1140 on JC, JY and JK media cartridges.
See the [Announcement letter 114-165] and [114-163] for details.
TS7720 now supports tape library attach
For the virtual tape libraries for the System z platform, IBM offers two models. The TS7740 had a small amount of disk front ending tape library of physical tape. The TS7720 had a large amount of disk with no tape library.
But then the person carrying the chocolate bar bumped into the person carrying the jar of peanut butter, and the rest is history. IBM will now allow tape attach on TS7720, best of both worlds! Large disk cache plus tape library attach.
Tape-attached TS7720 configurations can have up to eight partitions, with different partitions have different policies. Some might move data from disk cache to tape more aggressively, while other partitions may keep data on disk for longer periods, or indefinitely if needed.
Logical tape volumes can now be up to 25GB in size.
See the [Announcement letter 114-167] for details.
DCS3700 Disk System
The DCS3700 is IBM's entry-level disk system for sequential-oriented workloads. Today, IBM announced new disk drive options: 400GB 2.5-inch SSD, 800 GB 2.5-inch SSD, and 1.2TB 10K RPM 2.5-inch drive. All of these offer T10 Protection Information (PI) data integrity.
I won't be attending this week's [Enterprise 2014 conference], but I will be at the [IBM System x, IBM PureSystems and IBM System Storage Technical University] next week. If you will be in Dublin, Ireland next week, let me know!
technorati tags: IBM, FlashSystem, FlashSystem 840, FlashSystem V840, DS8000, DS8870, SAN24B-5, GPFS, GPFS Storage Server, GSS, GPFS Native Raid, GNR, Elastic Storage, de-clustered RAID, Data-at-Rest, Encryption, SVC, Storwize, Storwize V7000, Storwize V7000 Unified, TS1150, TS7720, DCS3700, #Enterprise2014, #IBMtechU, Dublin Ireland
Modified by TonyPearson
Well, it's Tuesday again, and you know what that means? IBM Announcements!
This week we also have [Valentine's day], so it is perfect time for you to fall in love with the new [IBM FlashSystem V840 Enterprise Performance Solution]! The "V" stands for Valentine.
From the photo, the marketing people staggered the various components to give it a stylized [Dagwood Sandwich] effect. I can assure you that these are just standard 19-inch rack components that fit into 6U of space in standard IT racks.
Starting top to bottom, we have the first FlashSystem V840 Control Enclosure, its 1U-high UPS, a second FlashSystem V840 Control Enclosure and its UPS, and finally a 2U-high FlashSystem V840 Storage Enclosure.
You can have up to a dozen Flash modules, either 2TB or 4TB size, for a maximum of 40TB usable RAID-protected capacity. These can be protected with AES 256-bit encryption. The FlashSystem modules are front-loaded, and slide in and out for easy maintenance.
The system is fully redundant and hot-swappable with concurrent code load to ensure high availability.
(Update: In the comments, readers thought that this was nothing more than just a two-node SVC with FlashSystem 840. There are differences, so I have added the following table.)
SVC with FlashSystem 840
Cabling from controllers to storage
Through SAN fabric ports
Direct attach from V840 Controllers to V840 Storage Enclosures
Call Home Support
GUI screen branding
The system is fully VMware-certified, supporting VAAI interfaces, and an SRA for VMware's Site Recovery Manager (SRM). With Real-time Compression, you can get up to 80 percent capacity savings for workloads like Virtual Desktop Infrastructure (VDI). That in effect gives you up to 5x (200TB) of virtual capacity in 6U of rack space!
You can either keep it as an All-Flash array, or you can virtualize external IBM and non-IBM disk systems, and use the Flash capacity in the Storage Enclosure for IBM's Easy Tier automated sub-volume tiering and data migration. With or without external storage, the FlashSystem V840 can provide local and remote mirroring and point-in-time copies.
technorati tags: IBM, Valentine, FlashSystem, V840, VMware, VAAI, SRA, SRM, Real-time Compression, VDI, All-Flash, storage, virtualization
Well, I am back safely from my trip last week to Chicago, and now I am writing this in Madrid, Spain, on my way to Brussels, Belgium for the IT Storage Expo.
For those who have asked how the construction on the new Tucson EBC is going, here are a few pictures I took on Friday. As you can see, it is coming along nicely. The official grand opening will be April 2.
This is Building 9032
We have a row of dedicated parking spaces!
Our main entrance is through the lobby!
I get to walk past fresh flowers every day!
Our front door!
This is the "Catalina" room.
Shelly's command-and-control desk
Signage for the "Santa Rita" room
The "Santa Rita" room.
The Dining Area
As you can see, we are not quite there yet.
We're moving! We often joke that I.B.M. stands for "I've Been Moved", and the Tucson Executive Briefing Center is no exception.
Today is the last day for us in Building 9070. Starting tomorrow, the Tucson EBC will operate out of Building 9032 instead. While moving is always painful, there are some distinct advantages to the new facility:
- The Building 9070 facility has been in operation since 2003, and some IBM executives felt it was starting to show its age. The new facility reflects IBM's commitment and investment to IBM System Storage portfolio, including a new Green Data Center reflecting the latest "best practices" in facility design similar to the one we have in the Raleigh EBC.
- Several companies rent space in Building 9070. Clients visiting Building 9070 had to walk past the offices of our competitors. Building 9032 is exclusively IBM, with the new facility just off the main lobby.
- The previous facility was on the top floor of Building 9070, and the floors often shook because of an air handler on the roof. Clients complained that it felt like a minor earthquake every time it kicked in. The new facility is on the ground floor, on solid concrete.
- As the tallest building on campus, our clients in Building 9070 were often distracted by the views of our mountains and desert landscapes. We would take a 5 or 10 minute break, and getting everyone back in the briefing rooms was [like herding cats]. The new facility has no views to distract anyone, allowing our briefing managers to keep our meetings on schedule.
- The Building 9070 facility was so large with five meeting rooms and three dining areas, arranged facing out in a circle. If you get lost, just do a few laps on the outer track and eventually you will get back to the room you were looking for. No client will get lost in the new facility, with just two rooms and common dining area all facing each other in a triangle configuration.
With the success of the Storwize family developed in Hursley UK, IBM management felt the Building 9070 facility no longer reflected the "center of gravity" of IBM's storage development. Moving the Tucson EBC a quarter mile northward therefore brings us closer.
Since the primary purpose of an Executive Briefing Center is to bring clients in direct contact with IBM Research and Development, we often had developers walk over from the other buildings to the Building 9070 facility. They often complained that this took 5 minutes or longer each way. Since most or our disk and tape developers reside in Building 9032, we have greatly shortened the time it takes for them to come over.
For myself, as the lead Subject Matter Expert on the Tucson EBC staff, I get a much larger office with brand new furniture!
Now is the time to book a briefing in Tucson to check out the new facility. Go to the [Tucson EBC landing page] for contact information.