This week I am in Japan, so my week's theme will center around travel, speaking at conferences, and Japan itself. I first travelled to Japan in the late 1980s, to visit a college friend who was working for Ford Motor Company, on assignment in Japan as liasion to Mazda Corp.
Back then, the only Japanese phrase I knew was "Wakarimashta" which means "I know" or "I understand". If you only know one phrase in a foreign language, this possibly could be the worst to know.
My second trip, I was better prepared. I learned three "survival phrases":
sumimasen - "I'm sorry/excuse me"
hanashimasen - "I don't speak"
wakarimasen - "I don't know / I don't understand"
These are great phrases to know individually, but even more powerful strung all together, to emphasize that you will begin speaking English, but at least with good reason (and perhaps a bit of irony.)
I've been to Japan many times since, and have picked up more of the language. When travelling to Japan, or anywhere for that matter, it is important to "pack light". I'll be gone for two weeks, but all I bring is a laptop bag and one carry-on piece of luggage.
I went on a trip to Prague (Czech Republic) with a female co-worker who brought FOUR pieces of luggage. One was just for shoes. Another piece was just for hair styling gel, make-up, face creams and finger nail polish. Today, the rules are different, and the TSA allows only a single quart-size plastic bag containing little jars of 3 ounces or less of liquids or gels. I didn't have any "quart-size" bags, so I used a smaller sandwich-size bag.
What does all this have to do with storage? I've helped many clients move data centers, and this involves moving their servers, their networks, and their storage. Servers and Networks are easy to move, but storage presents some challenges. In many cases, the entire company is shut down, the storage is moved, and then the company is operational again. Needless to say, it is best to do this over a weekend.
I tell clients to "pack light" and figure out what data they really need in the move. What do you really need to operate your business? Bring just that, the rest can arrive later.
This same concept applies for Business Continuity and Disaster Recovery planning. What do you really need after a disaster occurs? Can you run your business for a few weeks on that data, until the rest of the data is restored? If you can't run your entire business on that data, can you run your most important parts of your business?
If you run a bank, perhaps keeping your ATM cash machines running is more important than making out new loans. In Japan, if a bank has any outages that impact their ATM machines, they put out a full page advertisement in the local papers to apologize for the inconvenience.
Business Continuity is one of the nine "Infrastructure Solutions" that IBM can help clients with. If you are interested in learning more on how IBM can help you with your Business Continuity, click here.
technorati tags: IBM, Japan, Prague, TSA, Business Continuity, Disaster Recovery, ATM, Infrastructure Solutions, travel, Japanese, language, survival, phrases,
This week I'm in beautiful Guadalajara, Mexico teaching at our[System Storage Portfolio Top Gun class
].We have all of our various routes-to-market represented here, including our direct sales force, our technicalteams, our online IBM.COM website sales, as well as IBM Business Partners.Everyone is excited over last week's IBM announcement of [4Q07 and full year 2007 results
], which includesdouble-digit growth in our IBM System Storage business, led by sales of our DS8000, SAN Volume Controller and Tapesystems. Obviously, as an IBM employee and stockholder, I am biased, so instead I thought I would provide someexcerpts from other bloggers and journalists.
New York Times [I.B.M. Posts Strong Preliminary Results] said "The fourth quarter usually is the best time of the year for IBM Corp., but rarely does it look this good." When the final results were posted last Thursday, Steve Lohr wrote[IBM - A Separate Reality?]. Here'san excerpt:
But what was striking in the company’s conference call on Thursday afternoon was the unhedged optimism in its outlook for 2008, given the strong whiff of recession fear elsewhere.
The questions from Wall Street analysts in the conference call had a common theme. Why are you so comfortable about the 2008 outlook? Now, that might just be professional churlishness, since so many of them have been so wrong recently about I.B.M. Wall Street had understandably thought, for example, that I.B.M.’s sales to financial services companies — the technology giant’s largest single customer category — would suffer in the fourth quarter, given the way banks have been battered by the mortgage credit crunch.
But Mr. Loughridge said that revenue from financial services customers rose 11 percent in the fourth quarter, to $8 billion. The United States, he noted, accounts for only 25 percent of I.B.M.’s financial services business.
The other thing that seems apparent is how much I.B.M.’s long-term strategy of moving up to higher-profit businesses and increasingly relying on services and software is working. Its huge services business grew 17 percent to $14.9 billion in the quarter. After the currency benefit, the gain was 10 percent, but still impressive. Software sales rose 12 percent to $6.3 billion.
Trade Radar poses the question[IBM Beats -- but is itrepresentative of entire tech sector?]. Here's an excerpt:
Looking at IBM's business segments, it can be seen that they offer far more coverage of the technology space that those of the typical tech company:
IBM is just so big and diversified that there is little comparison between it and most other tech companies. IBM is a member of an elite group of companies like Cisco Systems (CSCO), Microsoft (MSFT), Oracle (ORCL) or Hewlett-Packard (HPQ).
IBM's wide international coverage and deep technological capabilities dwarf those of most tech companies. Not only do they have sales organizations worldwide but they have developers, consultants, R&D workers and supply chain workers in each geographic region. Their product mix runs from custom software to packaged enterprise software, hardware (mainframes and servers), semiconductors, databases, middleware technology, etc., etc. There are few tech companies that even attempt to support that many kinds and variations of products.
As color on the fourth quarter earnings announcement, there are a couple of observations that I would like to make. The first one speaks to IBM's international prowess. The company indicated that growth in the Americas was only 5%. International sales were a primary driver of IBM's good results. As an insight on the difference between IBM and most other tech companies, it is clear that nowadays, a tech company that isn't adept at selling internationally is going to be in trouble.
Sramana Mitra opines [IBM Also Looks Safe]. Here's an excerpt:
Terrific performance in a terrific year - no doubt a result of its strong global model. IBM operates in 170 countries, with about 65% of its employees outside US and about 30% in Asia Pacific. For fiscal 2007, revenues from Americas grew 4% to $41.1 billion (42% of total revenue), [EMEA] grew 14% to $34.7 billion (35%of total revenue), and Asia-Pacific grew by 11% to $19.5 billion (19.7% of total revenue). IBM sees growth prospects not just in [BRIC] but also countries like Malaysia, Poland, South Africa, Peru, and Singapore.
Meanwhile, Dan Farber and Larry Dignan from ZDnet write[IBM’s alternate universe: Big Blue sees great 2008]. Here'san excerpt:
Thus far 2008–all two weeks of it–hasn’t been a pretty for the tech industry. Worries about the economy prevail. And even companies that had relatively good things to say like Intel get clobbered. It’s ugly out there–unless you’re IBM.
I am sure there will be more write-ups and analyses on this over the next coming weeks, and others will probably waituntil more tech companies announce their results for comparison.
technorati tags: IBM, Guadalajara, Mexico, Top Gun, 4Q07, results, DS8000, SAN Volume Controller, SVC, Tape, optimism, confidence, Cisco, Microsoft, Oracle, Hewlett-Packard, EMEA, BRIC
Despite having business meetings every day I was here in Moscow, I managed to do a bit of sightseeing. June is a good month to visit Russia, as there are nearly 18 hours of daylight to see things. Some things are outdoors, and not constrained to normal business hours.
Near my hotel, the [Crowne Plaza at the World Trade Center], was a cute little park called "Ulista 1905 Goda". It is always nice to see large cities set aside space for nature. There were plenty of park benches to sit and enjoy. The word Ulista simply means "Street" in Russian language, and 1905 refers to the year of historical importance.
The [1905 Russian Revolution] was a wave of mass political and social unrest that spread through vast areas of the Russian Empire. It included worker strikes, peasant unrest, and military mutinies, including sailors aboard the battleship Potemkin. Alexander Adrianov became Moscow's first official mayor. The revolution led to the establishment of the State Duma of the Russian Empire, the multi-party system, and the Russian Constitution of 1906, ending the reign of Nicholas II, the last Tsar of Russia.
Walking from my hotel towards the direction of the Kremlin, I managed to find the [Old Arbat street], which has been around since the 15th century. This was considered a prestigious area of town, home to many artists, academics and politicians. Today, it is pedestrian-only, no cars allowed, with various souvenir shops and restaurants.
This is [Saint Basil's Cathedral], on the [Red Square]. This is officially The Cathedral of the Protection of Most Holy Theotokos on the Moat, but there is no longer any moat.
There is a lot to see around the Red Square to see. The [Kremlin] is a walled castle with an [Armoury Chamber] and various other cathedrals and government buildings to see inside. A ticket for the Armoury Chamber will set you back 700 rubles (about 22 bucks). [Lenin's Masoleum] is free of charge, but only open for three hours on weekdays, from 10:00am to 1:00pm, so plan accordingly.
Returning back to the hotel from the event venue on Wednesday, I walked past the [Cathedral of Christ the Saviour] on my way to the Kropotskinskaya subway station. It is actually across the river from the Red Square. Built in 1860, it is considered the tallest Orthodox church in the world at 344 feet. The domes are electroplated in gold.
I found the taxis to be ridiculously expensive here in Moscow, so I took to the subway instead. If fellow filmmaker John Waters can [hitchhike across the state of Ohio], I can certainly be adventurous and ride the Moscow Metro.
The Moscow Metro is second most used rapid transit system in the world (the first being the one in Tokyo). As a result, the subway can get quite crowded, but I found being squashed into a carload of Russian supermodels to be quite tolerable. The price is a bargain at only 28 rubles per ride (less than a dollar), with unlimited transfers.
While the Metro is a great way to get around the city, it is also a destination in itself, as the system was built in 1935 and has historical architectures that you can only see underground. At the [Ploshchad Revolyutsii station], for example, there is a whole collection of bronze statues of men and women in different work roles. For the statue of the frontier guard, many people rub the dog's nose for good luck that it has become bright and shiny.
Dispel quickly the notion that you need to eat traditional Russian food while in Moscow. A bowl of Borsch (a watery soup made from beets) and a plate of Beef Stroganof set me back 50 bucks! Apparently, restaurants know that only tourists ask for "traditional Russian food", so the prices are set accordingly.
I had to find less expensive eats to stay within my per diem meal limits. Where do the locals eat? Russia is a modern country, with plenty of Burger King, Wendy's, Baskin Robbins, Dunkin Donuts and Starbucks.
No visit to any foreign country would be complete without at least eating one meal at McDonald's. Before working for IBM, I did software engineering for McDonald's, so as a former employee, I try to visit at least one McDonald's in every country. They have restaurants in over 120 countries, so I have a ways to go yet.
A meal consisting of a "Royal" quarter-pounder with cheese, large fries and a Coke was only 214 rubles, less than seven dollars. The meat patty was medium rare, just like I make at home. You just can't get that in the States where everything has to be overcooked to avoid food-bourne illnesses. The fries were a bit over-salted, but the Coke struck just the right balance of syrup and carbonation.
Moscow is home to many museums and art galleries. The [State Tretyakov Gallery] focuses on sculptures and oil paintings from Russian artists, named after a Russian merchant who dontated his collection to get it started.
Plan a good two hours to see everything. There were many guided tour groups when I was there, which slowed me down getting through the large crowds of old people.
There were over 50 rooms, with subject matter ranging from portraits, ships, and buildings, to piles of dead bodies in battle scenes. I especially liked the unique styles of [Mikhail Vrubel
] and [Vasily Vereshchagin
]. In many of the rooms, there were laminated placards in large-type English that explained the pieces on display.
My last stop was the [Lomonosov Moscow State University (MSU)]. This served two purposes. First, it is situated up on a hill so that you can see a great view of the rest of the city. Second, there were street vendors selling souvenirs, including the ever-popular [Matryoshka dolls], military hats, keychains, and refrigerator magnets.
In other countries, I have found going to the movies as an interesting way to see the locals in action. Foreign movies are shown here in their original language, with either Russian subtitles for the locals or headphones to hear the Russian dubbed audio track. Sadly, I did not have time to do that this week. This poster, depicting the latest Disney movie "Brave", indicates that it opens this weekend.
As always, from a sightseeing perspective, I try to leave a few things un-done, so I have reason to come back. If you know of any other exciting things to see or do in Moscow, please put that in the comments below so that I can consider it for my next trip! I would like to thank my IBM Russia colleagues Rimma Vladimirova and Sunil Bagai for their suggestions and assistance.
technorati tags: Moscow, Russia, Arbat, Kremlin, Saint Basils, Red Square, Moscow Metro, McDonalds, Armoury, Lenin, Masoleum, John Waters, Tretyakov, Disney
|Last week, I was in Austin, and had dinner at [Rudy's Country Store and BBQ]. They offer their self-proclaimed "Worst BBQ in Austin!" with brisket, sausage and other meats by weight. I got a beer, some potato salad, and creamed corn, all at additional cost, of course. When I went to the cashier to pay, I was offered all the white bread I wanted at no additional charge. Are you kidding me? You are going to charge me for beer, but give me 8 to 12 complimentary slices of white bread (practically half a loaf)? Honestly, I consider bread and beer to be basically the same functional food item, differing only in solid versus liquid form. I chose to have only four slices. The food was awesome!|
I am reminded of that from my latest exchange with EMC.It didn't take long after IBM's announcement yesterday of IBM's continued investment in its strategic product set, IBM System Storage DS8000 series, that competitors responded. In particular, fellow blogger BarryB from EMC has a post [DS8000 Finally Gets Thin Provisioning] that pokes fun at the new Thin Provisioning feature.
Interestingly, the attack is not on the technical implementation, which is straightforward and rock-solid, but rather that the feature is charged at a flat rate of $69,000 US dollars (list price) per disk array. BarryB claims that recently EMC Corporate has decided to reduce the price of their own thin provisioning, called Symmetrix Virtual Provisioning (VP) on select subset of models of their storage portfolio, although I have not found an EMC press release to confirm. In other words, EMC will bury the cost of thin provisioning into the total cost for new sales, and stop
shafting, er.. over-charging their existing Symmetrix customers that are interesting in licensing this feature.
BarryB claims this was a lucky coincidence that his blog post happened just days before IBM's announcement.
(Update: While the timing appears suspicious, I am not accusing Mr. Burke in anywrongdoing of insider information of IBM's plans, nor am I aware of any investigations on this matter from the SEC or any other government agency, and apologize if my previous attempt at humor suggested otherwise. BarryB claimsthat the reduction in price was motivated to counter publicly announced HDS's "Switch In On" program, that it is not a secret thatEMC reduced VP pricing weeks ago, effective beginning 3Q09, just not widely advertised in any formal EMC press releases.Perhaps this new VP pricing was only disclosed to just EMC's existing Symmetrix customers, Business Partners, and employees. Perhaps EMC's decision not to announce this in a Press Release was to avoid upsetting all the EMC CLARiiON customers that continue to pay for Thin Provisioning, or to avoid a long line of existing VP customers asking for refunds. In any case, people are innocent until proven otherwise, and BarryB rightfully deserves the presumption of innocence in this regard. I'm sorry, BarryB, for any trouble my previous comments may have caused you.)Instead, let's explore some events over the past year that have led up to this.
Let's start with what EMC previously charged for this feature. Software features like this often follow a common pricing method, based per TB, so larger configurations pay more, but tiered in a manner that larger configurations pay less per TB, combined with a yearly maintenance cost.
(Updated: EMC has asked me nicely not to post their actual list prices,so I will provide rough estimates instead. According to BarryB, these are no longer the current prices, soI present them as historical figures for comparison purposes only.)
|TBs Licensed ||150||100||25|
|Initial List price||$190,000||$160,000||$60,000|
| || || || |
|Software Maintenance (SWMA) percentage||15%||15%||15%|
|Software Maintenance per year||$30,000||$25,000||$9000|
|Number of years||4 years||4 years||4 years|
| || || || |
|Software License Cost (4 years)||$310,000||$260,000||$96,000|
Holy cow! How did EMC get away charging so much for this? To be fair, these are often deeply discounted, a practice common among the industry. However, it was easy for IBMers to show EMC customers that putting SVC or N series gateways in front of their existing EMC disks was more cost effective. Both SVC and N series, as well as IBM's XIV, provide thin provisioning at no additional charge.
HDS offers their own thin provisioning called Hitachi Dynamic Provisioning.Hitachi also offers an SVC-like capability to virtualize storage behind the USP-V. However, I suspect thatfewer than 10 percent of their install base actually licensed this capability because it cost so much. Under the cost pressure from IBM's thin provisioning capabilities in SVC, XIV and N series, Hitachi launched its ["Switch It On"] marketing campaign to activate virtualization and provide some features at no additional charge, including the first 10TB of Hitachi Dynamic Provisioning.
Last week, Martin Glassborow on his StorageBod blog, argued that EMC and HDS should[Set the Wide Stripes Free]. Here is an excerpt:
HDS and EMC are both extremely guilty in this regard, both Virtual Provisioning and Dynamic Provisioning cost me extra as an end-user to license. But this is the technology upon which all future block-based storage arrays will be built. If you guys want to improve the TCO and show that you are serious about reducing the complexity to manage your arrays, you will license for free. You will encourage the end-user to break free from the shackles of complexity and you will improve the image of Tier-1 storage in the enterprise.
Martin is using the term "free" in two contexts above. In the Linux community, we are careful to clarify "free, as in free speech" or "free, as in free beer". Technically, EMC's virtual provisioning is neither, as one has to purchase the hardware to get the feature, so the term "at no additional charge" is more legally correct.
However, the discussion of "free beer" brings me back to my first paragraph about Rudy's BBQ. Nearly everyone eats bread, with the exception of those with [Celiac Disease] that causesan intolerance for gluten protein in wheat, so burying the cost of white bread in the base cost of the BBQ meat is reasonable. In contrast, not everyone drinks beer, and there are probably several people whowould complain if the cost of beer was included in the cost of the BBQ meat, so charging separately forbeer makes business sense.
The same applies in the storage industry. When all (or most) customers of a product can benefit from a feature, it makes sense to include it at no additional charge. When a significant subset might not want to pay a higher base price because they won't use or benefit from a feature, it makes sense to make it optionally priced.
- For the IBM SVC, XIV and N series, all customers can benefit from thin provisioning, so it is included at no additional charge.
- For the IBM System Storage DS8000, perhaps some 30 to 40 percent of our clients have only System z and/or System i servers attached, and therefore would not benefit from this new thin provisioning. It may seem unfair to raise the price on everybody. The $69,000 flat rate was competitively priced against the prices EMC, HDS and 3PAR were charging for similar capability, and lower than the cost to add a new SVC cluster in front of the DS8000. IBM also charges an annual maintenance, but far lower than what others charged as well.
(Note: These list prices are approximate, and vary slightly based on whether you are on legacy, ESA, Servicesuite or ServiceElect software and subscription (S&S) service plans, and the machine type/model. The tables were too complicated to include here in this post, so these numbers are rounded for comparison purposes only.)
|TBs Licensed ||150||100||25|
|IBM flat rate||$69,000||$69,000||$69,000|
| || || || |
|Software Maintenance per year (approx)||$2,000||$2,000||$2,000|
|Number of years||4 years||4 years||4 years|
| || || || |
|Software License Cost (4 years)||$77,000||$77,000||$77,000|
Pricing is more art than science. Getting the right pricing structure that appears fair to everyone involved can be a complicated process.
technorati tags: IBM, Austin, BBQ, thin provisioning, EMC, Virtual Provisioning, SEC, SVC, XIV, N series, Martin Glassborow, HDS, Hitachi, Dynamic Provisioning, System z, System i, DS8000[Read More]
Two blogs discuss Thick versus Thin storage virtualization.
This is a good discussion if you are interested in SAN Volume Controller and/or our N series disk systems.[Read More]
Next week, thousands will convene in Las Vegas for [IBM Pulse 2014], an IBM conference that will focus on Cloud, Service and Storage Management.
To lead up to this event, my colleague Steve Wojtowecz, or 'Woj' as we like to call him, IBM VP of Storage and Network Management Software Development, has a five part series that is worth a read. Here are some excerpts:
- Part 1: The Ities
In [Predictions for storage management in 2014], Woj introduces his five-part series with a discussion of the "..ities", namely Utility, Commodity, Simplicity,and Availability.
- "Storage-as-a-utility will pick up momentum. Call it [storage-as-a-service], or a storage / back-up cloud, or whatever name you prefer, deployments of this capability will ramp up dramatically."
- "Making something simple look complex is easy, making something complex look simple is hard. Like it or not, we all like things simple and easy to grasp."
- "Any data that a company is willing to store should be important enough to (1) be protected and backed up as part of a disaster recovery (DR) plan and (2) used for analytics for new business opportunities."
- Part 2: Software Defined Environments
In [Predictions.. Part 2], Woj covers the broad and deep impacts of [Software Defined Environments], abbreviated to just SDE.
- "SDE represents a deep form of change; instead of tying fixed resources to particular IT domains, you centralize and virtualize resources, then govern them with software policies."
- "With Software Defined Compute (SDC...), worldwide spend on x86 stuff since 2000 has declined from $70B to about $56B."
- "That doesn't suggest that fewer workloads are on x86 now (quite the opposite we know), it suggests a massive commoditization of the hardware and revenue shift to SDC."
- Part 3: Impatience
In [Predictions.. Part 3: Impatience], Woj discusses society's impatience with technology reaching the data center.
- "All types of admins (server, storage, network, VM, etc) want the big red EASY button."
- "This level of capability will require technologies to be implemented in an open and collaborative way. "
- "[OpenStack] will progress and be adopted at a much faster rate than other historical open source innovations--such as Linux when it was released--in an effort to deal with SSD and Flash sprawl."
IBM is a [platinum sponsor of OpenStack].
- Part 4: Hybrid Clouds
In [Predictions.. Part 4: Hybrid], Woj discusses Hybrid clouds.
- "Hybrid (specifically hybrid storage and data protection clouds) is no longer hype. Nearly every IT shop speculated that hybrid cloud storage was the future of enterprise storage and in 2014 the future is here."
- "... the industry will see accelerated adoption in enterprises (private cloud), as an off-premise managed service (public cloud), and across both (hybrid cloud) based on cost, compliance, security and criticality of data to the enterprise."
- "IT teams used to thinking of enterprise data as “their baby” are going to have to get comfortable with the idea that the baby is now living somewhere else."
- Part 5: Analytics
In [Predictions...Part 5: Analytics], Woj explains the benefits of analytics for data center operations.
- "Line of business organizations have been using analytics to uncover new revenue streams and business opportunities for years. Now, this technology is being turned inward and applied to the data center itself to drive operational efficiency."
- "This level of insight and predictability starts to dabble into the notion of cognitive computing as applied to storage and the data it holds."
- "Operational analytics will also be applied for productivity / performance gains for the infrastructure itself, like auto-tiering data for priority applications across heterogeneous hardware platforms."
For more insights into these predictions, attend [IBM Pulse 2014] in Las Vegas, next week, February 23-26.
Sadly, I won't be there in person. Although I helped launch the original IBM Pulse back in 2008, I have only been invited once to come back, and that was as a last minute replacement for another speaker in 2012. Unfortunately, I could not accept because of my [near-death experience].
technorati tags: IBM, Steve Wojtowecz, Woj, Pulse2014, Storage trends, Predictions, Hybrid Cloud, Analytics, Software Defined, SDE, SDS, SDC, x86, Cloud
Perhaps the recent financial meltdown is making storage vendors nervous.Both IBM and EMC gained market share in 3Q08, but EMC is acting strangelyat IBM's latest series of plays and announcements. Almost contradictory!
- Benchmarks bad, rely on your own in-house evaluations instead
Let's start with fellow blogger Barry Burke from EMC, who offers his latest post[Benchmarketing Badly] with commentaryabout Enterprise Strategy Group's [DS5300 Lab Validation Report]. The IBM System Storage DS5300 is one of IBM's latest midrange disk systems recently announced. Take for example this excerpt from BarryB's blog post:
"I was pleasantly surprised to learn that both IBM and ESG agree with me about the relevance and importance of the Storage Performance Council benchmarks.Nowhere in the ESG report says this, nor have I found any public statements from either IBM nor ESG that makes this claim. Instead, the ESG report explains that traditional benchmarks from the Storage Performance Council [SPC] focus on a single, specific workload, and ESG has chosen to complement this with a variety of other benchmarks to perform their product validation, including VMware's "VMmark", Oracle's Orion Utility, and Microsoft's JetStress.
That is, SPC's are a meaningless tool by which to measure or compare enterprise storage arrays."
Benchmarks provide prospective clients additional information to make purchasedecisions. IBM understands this, ESG understands this, and other well-respected companies like VMware, Oracle and Microsoft understand this. EMC is afraid that benchmarks mightencourage a client to "mistakenly" purchase a faster IBM product than a slower EMC product. Sunshine makes a great disinfectant, but EMC (and vampires) prefer their respective "prospects" remain in the dark.
Perhaps stranger still is BarryB's postscript. Here's an excerpt:
"... a customer here asked me if EMC would be willing to participate in an initiative to get multiple storage vendors to collaborate on truly representative real-world "enterprise-class" benchmarks, and I reassured him that I would personally sponsor active and objective participation in such an effort - IF he could get the others to join in with similar intent."
As I understand it, EMC was once part of the Storage Performance Council a long time ago, then chose to drop out of it. Why re-invent the wheel by creating yet another storage industry benchmark group? EMC is welcome to come back to SPC anytime! In addition to the SCP-1 and SPC-2 workloads, there is work underway for an SPC-3 benchmark. Each SPC workload provides additional insight for product comparisons to help with purchase decisions. If EMC can suggest an SPC-4 benchmark that it feels is more representative of real-world conditions, they are welcome to join the SPC party and make that a reality.
The old adage applies: ["It's better to light a candle than curse the darkness"]. EMC has been cursing the lack of what it considers to be acceptable benchmarks but has yet to offer anything more realistic or representative than SPC.What does EMC suggest you do instead? Get an evaluation box and run your own workloads and see for yourself! EMC has in the past offered evaluation units specifically for this purpose.
- In-house evaluations bad, it's a trap!
Certainly, if you have the time and staff to run your own evaluation, with your own applications in your own environment, then I agree with EMC that this can provide better insight for your particular situation than standardized benchmarks.
In fact, that is exactly what IBM is doing for IBM XIV storage units, which are designed for Web 2.0 and Digital Archive workloads that current SPC benchmarks don't focus on. Fellow blogger Chuck Hollis from EMC opines in his post[Get yer free XIV!]. Here's an excerpt:
"Now that I think about it, this could get ugly. Imagine a customer who puts one on the floor to evaluate it, and -- in a moment of desperation or inattention -- puts production data on the device.
Nobody was paying attention, and there you are. Now IBM comes calling for their box back, and you've got a choice as to whether to go ahead and sign the P.O., or migrate all your data off the thing. Maybe they'll sell you an SVC to do this?
Yuck. I bet that happens more than once. And I can't believe that IBM (or the folks at XIV) aren't aware of this potentially happening."
Perhaps Chuck is speaking from experience here, as this may have happened with customers with EMC evaluation boxes, and is afraid this could happen with IBM XIV. I don't see anything unique about IBM XIV in the above concern. Typical evaluations involve copying test data onto the box, test it out with some particular application or workload, and then delete the data no longer required. Repeat as needed. Moving data off an IBM XIV is aseasy as moving data off an EMC DMX, EMC CLARiiON or EMC Celerra, and I am sure IBM wouldgladly demonstrate this on any EMC gear you now have.
Thanks to its clever RAID-X implementation, losing data on an IBM XIV is less likely thanlosing data on any RAID-5 based disk array from any storage vendor. Of course, there will always be skeptics about new technology that will want to try the box out for themselves.
If EMC thought the IBM XIV had nothing unique to offer, that its performance was just "OK",and is not as easy to manage as IBM says it is, then you would think EMC would gladly encourage such evaluations and comparisons, right?
No, I think EMC is afraid that companies will discover what they already know, that IBM has quality products that would stand a fair chance of side-by-side comparisons with their own offerings.We have enough fear, uncertainty and doubt from our current meltdown of the global financial markets, don't let EMC add any more.
Have a safe and fun Halloween! If you need to add some light to your otherwise dark surroundings, consider some of these ideas for [Jack-O-Lanterns]!
technorati tags: IBM, DS5300, ESG, benchmarks, SPC, SPC-1, SPC-2, SPC-3, VMware, VMmark, Oracle, Orion, Microsoft, JetStress, EMC, BarryB, RAID-X, RAID-5, DMX, CLARiiON, Celerra, XIV, financial, global markets, crisis, meltdown, Halloween, Jack-O-Lantern