Rod Smith, IBM's Vice President of Emerging Technologies was interviewed last week in an article from Reuters titled "Web Networking Boom Blasts into the Workplace." The article outlines how some companies value social software and are trying to find technology to leverage social capital. The consumer social software technologies are not just for the younger population. Actually, Facebook's fasted growing demographic is people over the age of 25.
The article concludes with an acknowledgement that IBM has developed social software targeted for business to achieve all the social networking benefits in the consumer space today!