Since blogging for InsideLotus, I've posted a couple of entries regarding spam and different levels of spam. It wasn't until a recent seminar with some anti-spam vendors and IBMers, that I really grasped the impact spam is having in today's e-commerce. Before I continue, I should first give my definition of spam.
"Any unwanted commercial email usually sent in bulk where the sender can gain a profit."
One aspect of spam that I can't seem to draw a conclusion from is how does one define internal email. Obviously, I use Lotus Notes and IBM Workplace as my mail client and receive both internal and external SMTP mail. Now I don't consider any news letters or broadcasts from internal employees spam, but some users do consider this spam. On the other hand, I also have some email accounts with ISP's. The question is, where do you draw the line with internal email in that case? I would like to get the feedback of all the readers of this blog, concerning your thoughts on whether internal email can be considered spam.
Fighting spam is now a million dollar business. To put things into perspective, more then half of all email sent is spam related. Most anti-spam activists agree that the goal is to protect the end user from fraud as well as the time it takes to weed through spam email. Surveys show that some users spend up to 30 minutes a day sorting through email. One method of fighting spam is to allow the end user to decide what they consider spam. Personally, I like the idea of being able to vote on email that I consider spam. Then I leave it up to the server to sort my mail for me and deposit my spam voted mail into a junk folder for me. Some ISP's have incorporated this method and I am glad to see that IBM Workplace has also developed a similar method known as SpamGuru.
So if your serious about fighting spam, I suggest that you try IBM Workplace Messaging junk filtering.