A new name and a (slightly) new direction. Telco talk will add Business Process Management within the Telco OSS/BSS arena to the potential subjects we'll cover here. The old Industry Business Partner Technical Strategy Enablement (IBPTSE) team's role remains an important part of IBM's Telecom strategy, so I will probably still cover partner capabilities and content here. I know the blog is pretty much about telco, but I reserve the right to comment on other industries as well :-) I plan to talk about resources that are available to IBM Business Partners, some of the latest issues we are seeing in Telecom, some discussion of IBM software technology and some thoughts on IBM's Smarter Planet initiatives.
Impact 2010 - Telus overview - Ed Jung
Telus is a Communications Service Provider in Canada, the second largest in their market with 12M connections (wireline, mobile and broadband). Telus have a very complex mix of products, services and systems and they need to maximise their investments while still be able to grow and maintain a lid on their costs. New projects still need to be implemented through good times and bad, so they need an architecture that will allow Telus to continue to grow and maintain costs through a range of economic conditions. Telus selected an agile method/strategy where a reasonable investment early on with the plan to become agile and support new 'projects' through small add ons in terms of investment. Ed Jung from Telus characterised the 'projects' in the later stages as rule or policy changes which may or may not require a formal release.
To achieve this agility, Telus are using WebShere Telecom Content Pack (WTCP) as an accelerator to keep costs down, while still maintaining standards compliance for their architecture. He sees key success factors as:
- Selecting a key implementation partner (IBM)
- Using standards where possible to maintain consistency
For Telus, they elected to start with fulfilment scenarios within their IPTV system. The basis for this is a data mapping to and from a common model - within the TeleManagement Forum's standards, that relates to the SID. Ed sees this common model as key to their success.
Dynamic endpoint selection is used within Telus to enable their processes to integrate and participate with their BPM layer. Ed suggest the key factors for a successful WTCP project are:
- Adopt a reference architecture
- Select a good partner
- Seed money for lab trials
- Refine architecture
- Choose correct pilots
- Put governance in place (business and architects)
- Configure data / reduce code
Ed thinks that last point (configure data / reduce code) is the best description of an agile architecture that really drive lower total cost of ownership for projects as well as a lower capital expenditure for each project. #ibmimpact