On Wednesday of this week, I visited my local Sam's Club and purchased a tub of spinach as I do every week it seems. But this week was unique. When reading my email on Thursday evening, I receive an email from Sam's Club saying:
Dear Sam's Club Member:
Today, we were notified that Taylor Farms has initiated a Recall of its 1 lb Spinach product due to the potential presence of E. coli.
Taylor Farms has asked us to recall any of this product with a “Best if Use By” of 02-24-13.
Our records reflect that you may have purchased the 1 lb Spinach product with a UPC number of 0003022304780 and a “Best if Use By” of 02-24-13.
What could have been a widespread incident instead became a well organized targeted recall. Sam's had not only tracked its supply chain, but also had associated the supply with the consumption. For all of you privacy folks, yes, Sam's did know that purchased spinach and wine on Wednesday, but they also were able to notify me of a potential health threat immediately. Yet another example of what happens as we enable our infrastructure components to communicate.