Data Warehouse & ROI
Most sizable, if not all enterprises have already invested in a Data Warehouse (of some order and magnitude). Not only is it a business best practice, but it helps to uncover new business opportunities if used properly. I wonder how many enterprises that have invested in a Data Warehouse are getting ROI from that Data Warehouse? I ask since, the Business Intelligence (BI) market seems to be growing faster than any other segment in the IT market.
Which leads me to the conclusion that either there hasn’t been a whole lot of value derived from their Data Warehouse investment to this point? Or that, I draw another conclusion that the Data Warehouse tools are adapting to new data sets and being able to analyze new data sets? Which is it in your enterprise?
How is your enterprise using the data retrieved out of the Data Warehouse? How has it impacted your enterprises bottom line? In this Age of Analytics you need every leg up on your competition. Which is why, I don’t anticipate many responses as most want to keep this info under wraps. Does your Data Warehouse provide a headlight view or a tail light view of your customers?
How is your enterprise going to leverage BI to lead to new business changes? Can’t you envision a time when BI is used to help make tactical and strategic decisions?
Is your enterprise getting the most out of your Data Warehouse? Isn’t it time to discuss your BI business with IBM?