Marketing Lotus Connections, the Fail Whale style.
Saqib Ali 2700018529 Visits (2118)
In response to: Amazingly Creative 404 (File Not Found) Page
So since we are on the topic of error messages, I would like to mention twitter's fail whale, an error msg that appears during an outage on Twitter. The fail whale has become an pop-culture icon, with a fan club, and even a fail whale clothing store.
This is amazing. How can failure of a website become so popular? It is an epic example of Social Media Branding using the Power of the Community.
Why can't we do something similar for Lotus Connections? The market is ripe. Lotus Connections is a unique product in the e2.0 collaboration space. It just need some pop-culture style marketing. What do you guys think? Any one wants to sign up for this? I am willing to help out in any way I can.