While waiting in line, there was a very large wall, about 10 feet from where people were standing. It was actually one of the walls of the building. The wall soon was lit with an interactive game that engaged the people in line to interact with the objects showing up on this huge wall. Soon, a bunch of balls came bouncing out onto the wall and people standing in line began to jump up with their hands in the air trying to push the balls around. Using state of the art cameras, the wall began to react to the actions of the people in line. The wall was broken up into about 4 segments and people in line started forming groups to compete with the other folks in the line in front of them and in back of them. Soon everyone was having fun and not just waiting in line.
I got to thinking. Wouldn't it be great if a moving theater added this type of interaction. Instead of watching a bunch of commercials, the audience could bounce a ball around, with a Coke logo on it. Or they could push popcorn around the screen to see who could get the most popcorn in a bucket. The audience could be split in half to compete. This is just the tip of what would be possible. The movie theater could monetize this very easily by engaging sponsors. Much more fun and enjoyable than sitting thru boring sponsor ads prior to the previews.